CITY OF CATHEDRAL CITY
COMMISSION/BOARD/COMMITTEE APPLICATION
Commission/Board/Committee
on which you would like to serve:
Parks and Community Events Commission
NAME: Montey Dunn
HOME ADDRESS:
HOME PHONE: CELL PHONE:
E-mail ADDRESS:
LENGTH OF RESIDENCY IN CATHEDRAL CITY: 2 years
IF EMPLOYED, PLEASE LIST WHERE YOU WORK AND POSITION YOU HOLD:
Self-Employed; Co-Founder, Mile 9 Marketing Consulting
April 5, 2026
Dear Members of the Appointing Authority,
I am writing to express my strong interest in serving on the Cathedral City Parks and Community Events Commission, or the Public Arts Commission. Having called Cathedral City home for the past two years, I have developed a deep appreciation for this community and a genuine desire to contribute to its future.
Throughout my career, I have built a reputation as a marketing and events professional passionate about bringing people together and creating meaningful community experiences. I am eager to bring that same energy and commitment to Cathedral City.
My professional experience spans large-scale event production, community relations, and corporate sponsorships. At Marshall Field’s Department Stores in Chicago, I oversaw the production of more than 200 events annually, including the iconic Thanksgiving Day Parade.
During a decade with Starbucks, I led community events and philanthropic programming across multiple markets, including the Santa Monica Ice Skating Rink and Komen Race for the Cure events in Dallas, Los Angeles, and San Diego. I have also managed high-profile celebrity appearances for talent such as Tina Turner and Ellen DeGeneres, and produced Arts gatherings, including the Chicago Museum of Art’s “First Thursdays” social events to promote memberships and Arts awareness.
In addition to my event experience, I am a skilled collaborator who thrives in team environments. I have a strong track record of building partnerships and negotiating agreements that align with shared community goals — qualities I believe are essential for effective commission service.
While this would be my first appointment to a city commission, I am confident that my professional background, genuine investment in this community, and collaborative spirit make me a valuable addition to the Commission. I would be honored to serve Cathedral City in this capacity.
Thank you for your time and consideration. I welcome the opportunity to discuss how I can contribute to the Commission’s important work.
Sincerely,
Montey K. Dunn
MONTEY KELVIN DUNN
BRANDING STATEMENT/AREA OF EXPERTISE
Results-driven marketing professional with extensive executive-level experience in both B2B and B2C environments, ranging from small businesses to large corporations. Demonstrated success in building strong, focused brands through traditional and digital marketing strategies that drive revenue growth. Proven ability to exceed established metrics and key performance indicators for nationally recognized, industry-leading companies. A creative self-starter, skilled at developing and implementing initiatives that streamline processes and promote company growth. A natural leader known for recruiting, coaching, and mentoring high-performing teams.
KEY SKILLS
• Brand Strategy & Development • Marketing Communications • Research & Analytics • Team Leadership • Digital Marketing Strategy • A.I. Strategy • Change Management • Sales Support • Product Launches
EXPERIENCE & ACCOMPLISHMENTS
CENTENE CORPORATION (Fortune 22), St. Louis, MO (remote) 12/22 – 8/24 Sr. Manager, Brand Marketing - Laid off due to workforce reduction Oversaw all brand strategy for Centene Corporation, a Fortune 22 healthcare company. Senior leader of the Enterprise Brand team with a primary goal of developing a complete brand refresh over 2 years for Centene Corporate, 32 state health plans, specialty services, and all internal departments - Medicaid, Medicare, and Marketplace health insurance products. • Managed daily projects that required leading the buildout of a best-in-class Brand team, centralized creative team, and cross-collaborative leadership stakeholder committee to execute brand growth initiatives and support all lines of business.
• Acted as strategic partner to senior leadership to build/refine a new digital-first marketing team. • Leveraged consumer data to guide development of brand identity work and marketing campaigns. • Successfully created governance/SOP procedures ensuring compliance to regulatory guidelines. • Led and improved all event branding and marketing KPI results for the NASCAR series sponsorship. • Managed team of two Brand Design Managers, one Project Manager, and a creative agency.
CV SCIENCES (pluscbdoil.com), San Diego, CA 9/19 - 5/22 Vice President, Marketing (5/21 – 5/22)
Directed marketing for #1 ranked CBD wellness brand maximizing revenue in the natural retail space, CPG, and eCommerce. Led team of 12 marketers and creatives plus digital and public relations agencies to execute innovative strategic growth and communications plans—managed budget of $3.4M; reported to CEO.
• Led complete marketing department reorganization that increased efficiency and morale. • Outlined strategies and tactics for marketing mix plans including traditional and digital advertising, brand sponsorships, product launches, promotions, social media, and competitive analysis. • Built models/frameworks for budgeting, plan tracking, and goal forecasting maximizing available budget to deliver quarterly sales increases of over $25K quarterly and reduced spending by 17%. • Successfully developed marketing product launch plans for key products that over-delivered by generating double-digit sales and made top 10 performers list. Included brand positioning, research, content creation, award-winning packaging, creative, digital advertising (email, programmatic), public relations, social media, influencer relationships, podcast creation, and in- store merchandising.
• Developed and implemented integrated brand/communications strategy for Sales team support focused on B2B/B2C segments.
Director, Marketing (1/20 – 5/21)
Successfully produced strategy development with traditional and digital marketing. Directed all brand work, creative and copy for B2B/B2C content supporting campaigns and product launches. Saw an uptick in all metrics with weekly email marketing revenue increases of 30% and holiday website traffic/visitation by 25%.
Senior Marketing Manager – Food, Drug, Mass, Convenience (9/19 – 1/20) Planned and executed paid consumer and trade marketing programs focused on food, drug, mass and convenience store channels (strategic focus on CPG outlets like Kroger, Albertsons, Sprouts).
CADENCE KITCHEN, Corona, CA 2/18 – 1/19
Director, Marketing (Temporary Contract Role)
Spearheaded the development of comprehensive marketing strategies and initiatives that significantly boosted brand awareness and sales for a cutting-edge flash frozen food startup. Sold through concept to all key national CPG accounts like Kroger and Albertsons. Exceeded plan with average opening sales target of $2.6k per week, 18% higher than forecasted.
ARCTIC ZERO, INC., San Diego, CA 6/16 – 2/18
Senior Marketing Manager
Contributed to the overall marketing growth strategy for a natural ice cream alternative startup by enhancing packaging design, developing retailer programs, and organizing trade shows in the US, Canada, and Japan. Supported the sales team and leveraged digital sales platforms like Ibotta to drive engagement and increase market reach. Successfully launched brand in Canada with Loblaw grocery; Saw a 14% revenue increase to forecast within the first 3 months.
JACK IN THE BOX, Corporate Headquarters, San Diego, CA 12/12 – 6/16 Senior Manager, Merchandising & Creative Services (4/14 – 6/16) Responsible for the creative branding strategy, point-of-purchase (POP) merchandising, digital assets, and regional marketing requests to ensure consistency for franchisees. Led a team composed of three Project Managers and four Graphic Designers. Core member of the company’s largest initiative to date, the “Burger Excellence” launch. Managed all change-related activities concerning menu board improvements, testing, and restaurant POP based on consumer research.
Senior Manager, Regional Marketing (12/12 – 4/14)
Managed marketing for three company-owned and eight franchisee-owned markets across the Midwest and Southeast U.S. Oversaw three regional marketing managers along with media, public relations, and events agencies. Achieved a 2.8% increase in average restaurant sales in the Midwest and Southeast.
PETCO, Corporate Headquarters, San Diego, CA 3/11 – 12/12 Senior Field Marketing Manager
Managed, developed, and executed strategic marketing initiatives at the national level focused on company's core objectives: new store openings, remodels, competitive blunting, national events, and community outreach. Assigned as project lead to create launch plan for new “Unleashed by Petco” boutique stores.
ADDITIONAL RELEVANT EXPERIENCE
COFFEE BEAN & TEA LEAF, Corporate Headquarters, Los Angeles, CA 2/10 – 3/11 • Senior Marketing Manager
STARBUCKS COFFEE COMPANY, Los Angeles/San Diego/Dallas/Chicago 4/00 – 2/10 • Divisional Category Manager - Food, Los Angeles, CA (2/09 – 2/10) • Senior Divisional Group Marketing Director - Los Angeles, CA (3/06 – 2/09) • Regional Marketing Manager, San Diego; Marketing support for SoCal/Arizona (‘04 – ‘06) • Regional Marketing Specialist, Dallas; Marketing support for TX, OK, NM, LA (‘01 – ‘04) • Regional Marketing Specialist, Chicago; Marketing support for 7 MW markets (‘00 – ‘01)
EDUCATION
EASTERN MICHIGAN UNIVERSITY, Ypsilanti, MI
Bachelor of Science; Corporate Communications & Marketing