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PALM SPRINGS INTERNATIONAL FILM FESTIVAL
SPONSORSHIP 2027
City of Cathedral City
Platinum Level Sponsorship
$90,000 Cash Sponsorship and $20,000 In-Kind Support Services The Palm Springs International Film Society (“PSIFS”) is a non-profit organization that aims to promote and advance the art and language of film through education and cultural exchange. It is recognized for its prestigious events, drawing filmmakers, industry professionals, and movie enthusiasts from all over the world. The Palm Springs International Film Festival (“PSIFF”) ranks among the largest film festivals in North America. This event presents an impressive array of Oscar® contending and acclaimed American and international feature films and documentaries. The festival attracts an attendance of more than 136,000.
The highlight of the society's activities and kick-off to the Festival is the Palm Springs International Film Awards, a glamorous celebration that honors the best achievements in filmmaking. Held in close proximity to the Oscar® nominations, this huge star-studded affair, which is the social event of the season in the Coachella Valley, has become a highly anticipated event for aspiring Oscar® nominees.
Below is an outline of the goods and services to be provided by Platinum Sponsor, followed by the benefits and recognition offered in return.
Goods and Services Provided by Platinum Sponsor:
● Financial Consideration. The City of Cathedral City (the “City”) will pay PSIFS the sum of Ninety Thousand Dollars ($90,000.00), due upon signing this sponsorship agreement. ● In-kind Service. The City will provide PSIFS with the following as In-Kind Support Services:
○ The City will promote the festival under the City's authority to direct signage at three Cathedral City billboards - two billboards at the Auto Center, as well as the one billboard it manages directly. PSIFS will provide the artwork and/or content for each billboard, and the City will coordinate with the billboard locations to install the content and keep it up for a display period beginning on a mutually agreed upon date and ending no sooner than January 18, 2027.
○ The City will hang festival banners between December 14, 2026 - January 18, 2027 along Highway 111/Palm Canyon between Mary Pickford and CVRep and also in Town Square.
NOTE: Festival banners will be provided by PSIFS.
○ The City will authorize the closure of Pickfair St to vehicular traffic (dates TBD) and permit the use of festival tents and/or canopies along the street in front of the theater, as has been done in previous years, with all associated permit fees waived.
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○ The City will provide PSIFS with the full use of the Amphitheatre at no cost for Family Day
on
January
16,
2027,
to
include
the
following:
■ 30 bench tables provided by the City ■ 15 umbrellas provided by City ■ 15 Popups provided by City ■ Use of metal bike rack barricades provided by City PSIFS will provide an In-Kind valuation form, which the City will complete for any and all products it
donates,
to
support
both
parties
accounting,
reporting,
and
tax
record-keeping
needs.
Benefits Provided to the Platinum Sponsor In recognition of this sponsorship, PSIFF will provide the following benefits to the City: Brand Visibility & Recognition :
● On-Screen Advertising: I nclusion in the digital advertisement that is run between all scheduled film
screenings
to
ensure
maximum
impressions
with
our
captive
audience.
● Strategic On-Site Signage: Logo placement on curated sponsor displays at the screening venues and
high-traffic
"hub"
locations,
including
the
Ticket
&
Information
Center
and
Festival
parties.
● Pre-Screening Trailer: Inclusion in the official trailer for the festival, a high-impact creative montage
featuring
sponsor
recognition
grouped
at
the
designated
level,
screened
prior
to
every
film
presentation.
● :30 sec commercial: Brand's commercial shown before all 500+ film screenings over 11 days ● Souvenir Book Advertising: One (1) Full Page color advertisement in our souvenir program book that
is
distributed
throughout
the
Festival
● Festival Souvenir Book & Festival Guide Sponsor Pages: Placement of your logo at the corresponding
sponsor
level
in
the
sponsor
listing
pages,
distributed
before
and
during
the
Festival.
● Festival Online Brand Visibility: Strategic logo placement on the official PSIFF sponsor page featuring
a
direct
click-through
to
your
designated
URL,
active
from
November
1 st
,
2026
through
the
end
of
the
Festival.
● Social Media: Four (4) dedicated social media posts on PSIFS social media channels (Upgraded Benefit:
Standard
sponsorship
at
this
level
includes
two
[2]
posts;
increased
to
four
[4]
posts
in
recognition
of
the
City’s
long-standing
and
valued
relationship)
.
Content,
handles,
hashtags
and
any
associated
creative
assets
must
be
provided
by
Sponsor
and
are
subject
to
PSIFS
sole
review
and
approval
to
ensure
alignment
with
organizational
brand
standards
and
values.
Posting
date
and
platform(s)
will
be
determined
by
PSIFS
in
accordance
with
its
editorial
calendar
and
marketing
priorities.
● "Where To Play" Digital Directory: The City may, at its discretion, recommend or designate a local
business
to
be
featured
in
PSIFS’s
"Where
to
Play"
digital
directory
on
our
website.
● Year-Round Online Brand Visibility: Strategic logo placement on the official PSIFS home page (psfilmfest.org),
featuring
a
direct
click-through
to
your
designated
URL.
● Promotional Merchandise/Marketing Distribution in Filmmaker Gift Bags – The City may, at its discretion,
provide
a
promotional
item
or
marketing
piece
in
300
filmmaker
and
industry
gift
bags.
(NOTE:
Items
must
be
received
by
PSIFS
no
later
than
December
15,
2026
to
be
included).
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Event Tickets & Hospitality ● Ultimate Access Sponsor Passes: Ten (10) fully transferable passes, valid for all film screenings, festival
parties,
festival
lounge
and
Opening
&
Closing
Night
Screenings
and
receptions.
● Premiere Passes: Two (2) fully transferable passes, valid for all film screenings with reserved seating
in
designated
areas,
festival
parties,
festival
lounge
and
Opening
&
Closing
Night
screenings
and
receptions.
● Opening Night Name Reserved Seats: Twelve (12) name reserved seats ● Closing Night Name Reserved Seats:Twelve (12) name reserved seats ● VIP Valet Parking for Opening & Closing Night: Six (6) parking passes good for Opening & Closing
Night
● Small Lot Parking for Opening & Closing Night: One (1) parking pass good for the Small Lot at Opening
&
Closing
Night
● Vouchers: Forty (40) exchangeable vouchers valid for attending any regular film screening of your
choice
during
the
festival.
Film Awards ● Film Awards Table – One (1) Table for 10 people at the prestigious Film Awards, which includes dinner,
awards
presentation
and
access
to
the
exclusive
After
Party
(Special
Consideration:
In
recognition
of
our
long-standing
and
valued
relationship,
your
package
includes
a
full
table
of
12,
plus
an
additional
2 seats
at
a
neighboring
table,
for
14 total
guests)
.
● After Party Talent Area Access – Four (4) transferable passes to the Talent section at the After Party
● Brand Visibility at Film Awards: o Placement of your logo at the corresponding sponsor level onscreen during the sponsor recognition
portion
o Placement of your logo at the corresponding sponsor level in the Film Awards program book.
o Placement of your logo on Sponsor Boards featured in the lobby at the Film Awards, and on
the
red
carpet
at
Opening
and
Closing
Night
screenings,
and
at
both
the
Opening
and
Closing
Night
parties.
Family Day - January 16, 2027 ● Booth at Family Day ● On-Screen Advertising – Inclusion in the digital advertisement that is run before Family Day film screenings.
● Tagged on Family Day Social Posts Sponsor Materials & Timing To help us showcase your support, we ask that the City of Cathedral City provide the following items by the
date
noted
below.
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● Point of Contact for the Film Awards tickets and registration – Due September 1, 2026 ● Artwork for one (1) Full Page color advertisement in our souvenir program – Due October 15, 2026
● Artwork for On-Screen Advertisement – Due October 15, 2026 ● High Resolution Logo - minimum 600 dpi – Due October 15, 2026 ● Social Handles for IG, FB and X – Due October 15, 2026 ● Social Content for Four (4) posts – Due October 15, 2026 If you have any questions or wish to discuss any part of this agreement, please feel free to contact Anne Blalock,
at
your
earliest
convenience.
Otherwise,
please
sign
and
return
this
Agreement
and
the
additional
Sponsorship
Forms
included
in
your
packet.
On
behalf
of
everyone
at
the
Palm
Springs
International
Film
Society,
thank
you
for
your
continued
support
and
generosity.
We
look
forward
to
working
with
you
and
hope
your experience is a memorable one!
FORCE MAJEURE. Neither Party will be liable for any failure or delay in performing its obligations under this Agreement
due
to
causes
beyond
its
reasonable
control,
including,
but
not
limited
to:
acts
of
God,
war,
acts
of
terrorism,
epidemic,
pandemic
(including
associated
governmental
health
mandates),
quarantine,
civil
unrest,
natural
catastrophes,
strikes,
fire,
or
the
unforeseen
cancellation
or
rescheduling
of
the
Festival
due
to
such
circumstances.
For
the
avoidance
of
doubt,
Force
Majeure
shall
not
include:
(a)
financial
distress
or
the
inability
of
either
Party
to
make
a
profit
or
avoid
a
financial
loss;
(b)
changes
in
market
prices
or
general
economic
conditions;
or
(c)
a
Party's
financial
inability
to
perform
its
obligations
hereunder.
Palm Springs International Film Society
City of Cathedral City
Name:
Name: Title: Executive Director
Title: Date:
Date: Palm Springs International Film Society
Name:
Title: Brand Partnerships & Membership Manager
Date: