Ava Community Energy Marketing, Regulatory and Legislative Subcommittee
September 9, 2022

Marketing and Account
Services Update
to MRL Committee
SEPTEMBER 9, 2022
2 Marketing & Account Services Updates
• Team Expansion
• DRAFT 2021 Power Content Label Mailer
• October Renewable 100 Transition
3 New Hires and Open Roles
Recent New Hires:
• Sofi Hecht – Marketing Content Coordinator
• Katia Sievert – Programs Marketing Coordinator
• Theresa McDermit – Brand
Open Roles:
• Connect Communities Manager
• Account Services Analyst
4 MAS Team
VP
Head of Brand
Director, Energy
Services
Marketing
Coord, Outreach
Coord, Mar
Content
Mngr, Programs
Marketing
Coord, PM
Director,
Account Services
Analyst, Account
Services
Analyst,
Customer Care
Mngr, Connected
Communities
Mngr, Public
Engagement
Coord, PE
New in last year
Overview of Rate PCL vs JRM
5 Joint Rate Mailer (JRM)
• Required by CPUC
• Deadline is July 1
• Rate and power content comparison with
PG&E
• Goes to all EBCE-eligible customers via email
or mail
Power Content Label Mailer (PCL)
• Required by CEC
• Sent by October 1 each year
• Does not include rate comparison
• Compares power content of EBCE to State
• Goes to EBCE customers served in 2021 via
email and mail
6 DRAFT – 2021 Power Content Label Mailer
7 8
9 2021 Power Content Label
10 October Renewable 100 Transitions
City Overview:
• Commercial: Berkeley, Dublin,
Emeryville, San Leandro
• Residential: Emeryville
11 MEO Overview:
• Minimum of two customer
notices
• Paid print and digital ads
• Social media
• Newsletters
• Chambers of Commerce
• Webinars
Enrollment tracker- August
12 Change from early August
Jurisdiction Customer class Opt Out Remain On
Berkeley non-resi 0.06% 0.29%
Dublin non-resi 0.01% 0.31%
Emeryville resi 0.0% 0.46%
non-resi 0.01% 0.6%
San Leandro non-resi 0.06% 0.12%
October default transition enrollment actions
13