CEO Report Item 9
CEO Report Item 9
TO: East Bay Community Energy Board of Directors
FROM: Nick Chaset, Chief Executive Officer
SUBJECT: CEO Report (Informational Item)
DATE: September 21, 2022
________________________________________________________________________ Recommendation
Accept Chief Executive Officer (CEO) report on update items below.
Executive Committee Meeting
The July 29, 2022 meeting of the Executive Committee Meeting was canceled. The next Executive Committee meeting will be held on Friday, September 30 at noon.
Finance, Administration and Procurement Subcommittee Meeting A Finance, Administration and Procurement Subcommittee meeting was held on Friday, September 16, 2022. Members received updates on the status of the audit, the new credit facility and the lease extension for the current office site. The next Finance, Administration and Procurement Subcommittee will be held on Friday, October 14, 2022 at 10:00am.
Marketing Regulatory and Legislative Subcommittee Meeting The September 9, 2022 Marketing, Regulatory and Legislative meeting was rescheduled to September 16, 2022. The agenda included updates on Regulatory and Legislative proceedings and an update from the Marketing and Account services team. The next meeting of the Marketing, Regulatory and Legislative Subcommittee will be held on November 4, 2022 at noon.
New Staff
Raissa Ngoma, Receptionist and Assistant Board Clerk
Raïssa Ngoma joined EBCE's Operations team in August 8, 2022 as the Receptionist and Board Clerk Assistant. Raïssa assists EBCE with office administrative duties and clerking meetings.
Prior to joining EBCE, she worked as a Student Supervisor at UC Berkeley's Unit 1 Residence Halls. There she led a team of student assistants, facilitated the hiring process, and served as a voice between residents, student clerks, and the administrative team.
CEO Report Item 9
Raïssa holds a B.A in Legal Studies and has minors in African American Studies and Korean from the University of California, Berkeley."
Allison Lopez, Energy Efficiency Program Analyst
Allison Lopez joined EBCE's Local Development, Electrification, and Innovation team as an Energy Efficiency Program Analyst. In this role, Allison will support day-to-day oversight of commercial energy efficiency programs. Her key responsibilities will include monitoring program performance, evaluating new technologies, and coordinating communication with Marketing, Data Analytics, and Policy teams.
Before joining EBCE, Allison worked in the Vehicle Engineering Operations group at Tesla. Prior to Tesla, Allison was with Energy Solutions for over four years, most notably working on the TECH initiative.
Allison holds a BA in Political Science, Public Policy from the University of California, Davis. She is also an active member of the Association for Women in Water Energy and Environment (AWWEE) Bay Area Chapter.
Marketing and Account Services Update
Updated Value Proposition
In response to the board’s approval of the FY22/23 budget, EBCE staff implemented changes to the value proposition of Bright Choice and Renewable 100, effective July 1. Customers began seeing the increased discount of 3% for Bright Choice and reduced premium of ¾¢ for Renewable 100 on their August bill statements. Staff also facilitated the $50 bill credit to each CARE or FERA customer, which will appear on the September bill statement. There were a total of over 112,000 customers that received a total of $5.6M in bill credits. Finally, the website, on-bill message, and call center’s automated telephone system have been updated to reflect the current value proposition.
Renewable 100 Transition in Four Jurisdictions
Commercial customers in Berkeley, Dublin, Emeryville, and San Leandro as well as residential customers in Emeryville will switch to Renewable 100 over the month of October. EBCE staff CEO Report Item 9
has worked with local city staff since June to develop and implement a comprehensive outreach strategy, which includes:
• Newsletter announcements
• Customized web pages
• Social media organic and paid posts
• Print advertisements
• Customer notifications (email and print)
So far, we are seeing very minimal opt outs and the number of customers choosing to stay on Bright Choice shows that our outreach has been effective.
Change from early August
Jurisdiction Customer class Opt Out Remain On
Berkeley non-resi 0.06% 0.29%
Dublin non-resi 0.01% 0.31%
Emeryville resi 0.0% 0.46%
non-resi 0.01% 0.6%
San Leandro non-resi 0.06% 0.12%
Power Content Label Mailer
The Power Content Label (PCL) mailer is required by the California Energy Commission (CEC) to be sent by October 1 each year. The EBCE PCL mailer will include the prescribed power resource disclosure, as well as highlight our customer programs, improved value proposition, and 2030 power content goal. The mailer will be sent to all customers served during calendar year 2021, show EBCE power content compared to aggregate for the state of California, and be sent via email or hard copy during the last week of September.
SMUD Call Center Representative
As part of a long-term plan to bring call center jobs into the EBCE territory, SMUD opened an application for a Call Center Representative that will eventually serve EBCE customers. EBCE staff did outreach within our jurisdictions to promote the role and encourage local residents to apply for the position, which opened on September 6. There were over 1500 applications for the position. Outreach included the following:
Channel Metrics Date
Nextdoor 572,000 users Aug 16
Direct outreach to
Rising Sun Center for Opportunity, CalState East Bay, Cypress Mandela, Peralta Community College District, Las Positas, Laney College, Alameda College
Aug 17
EBCE Jobs Page 352 direct links, 622 visits btw 8/23-9/6 Aug 23 Direct email to BOD/CAC/Municipal staff Aug 23
SMUD Outreach 40,000 impressions with 441 shares As of Aug 24 LinkedIn 409 organic impressions, 34 engagements Sept 2 Meta 7,459 impressions, 570 engagements Sept 2 and 6
Twitter 1,513 followers Sept 2 and 6