Ava Awareness
Advertising Campaign
MRL Update
19 April 2024
Goals and Schedule
Sample Placements
Metrics to Date
2 3
6 46
3 Recap: Goals and Schedule
4 Campaign Goals &
Objectives
Create awareness of the Ava name and the associated
benefits of renewable energy among residents, businesses, and organizations in our service area
• Achieve 80% reach in Ava service area with 3x frequency • Create a campaign that is scalable, consistent and
impactful across our territory
• Collect data for customer insights and marketing
optimization
Content
Direct Mail
Email
Organic Social
Content Development
5 Paid and Owned Media Calendar: Months 1–6
Topic Intelligence
SEO
PPC
Content Syndication News Media
BANG Digital Ads
BANG Sponsored Content
Streaming Radio
Next Door
OOH/Digital OOH
BART
Prep
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Prep
Prep
Prep
Prep
Prep
Prep
Prep
Prep
Prep
Paid Media Owned Media
Sample Placements
6 7
Out of Home
LOCATION
Oakland
Webster 100 ft N/O
14th W/S F/E
8 LOCATION
Oakland/Piedmont
Piedmont
41st St E/S F/NW
9 LOCATION
Berkeley
University 100 ft E/O
Milvia N/S F/SW
10 LOCATION
Emeryville
5800 Shellmound Street
11 LOCATION
Oakland
E 12Th St
14Th Ave F/S
12 LOCATION
West Oakland
Telegraph Ave & 42Nd St
F/S
13 LOCATION
Hayward
Foothill Blvd C St
NE/S F/S
14 LOCATION
Tracy
11th St 1420.00 ft E/O
Kasson Rd Tracy S/S F/W
15 LOCATION
San Leandro
Marina Blvd 500 ft W/O
San Leandro Blvd
S/S F/W
16 17
BART
LOCATION
19th Street Lobby
3 ads
18 LOCATION
Bayfair Platform & Lobby
19 LOCATION
Downtown Berkeley
Lobby
20 LOCATION
Dublin-Pleasanton
Downstairs Lobby
21 LOCATION
Fremont Lobby &
Platform
22 LOCATION
Fruitvale Lobby
23 LOCATION
Hayward Lobby
24 LOCATION
MacArthur Lobby
25 LOCATION
Oakland 12th
Mezzanine Level 2
3 ads
26 LOCATION
Oakland Coliseum Lobby
& Rail Platform
27 LOCATION
Rockridge Lobby
28 LOCATION
Union City Lobby
29 LOCATION
West Dublin Lobby
30 31
Nextdoor
LOCATION
Nextdoor Ads
32 33
Bay Area News Group (BANG)
LOCATION
BANG
34 LOCATION
BANG
35 36
Meta / Social
LOCATION
Meta/Social
37 LOCATION
Meta/Social
38 LOCATION
Meta/Social
39 LOCATION
Meta/Social
40 LOCATION
Meta/Social
41 42
Pay Per Click (PPC)
LOCATION
Google
43 44
Coming Soon
/ Content Syndication
45 Upcoming Tactics
46 Metrics to Date
47 Organic Search
Traffic Up Since
Campaign Launch
48 AvaEnergy.Org Page
Views Since
Campaign Launch
49 Campaign Landing Page Ranks Highly
Thank you!
AvaEnergy.org
+1 833.699.3223
[email protected]
PoweredWithAva
Online
Phone
Email
Social