Ava Community Energy Marketing, Regulatory and Legislative Subcommittee
December 20, 2024

Upcoming Local
Development Programs
Campaigns
MRL Subcommittee Meeting
December 20, 2024
Managed Charging
2 Name
• Ava SmartHome Charging
Approach
• In partnership with Optiwatt
• Multi-channel integrated marketing effort
• A/B test to gauge the impact of intensive marketing on our brand and program enrollments
• Ava managing tactics requiring PII; Optiwatt managing all others
Timing
• Outreach begins in January
3 SmartHome Charging Landing Pages (Draft)
E-Bike Incentives
4 Name
• Ava Bike Electric
Approach
• In partnership with Aptim
• Email, direct mail (CARE/FERA), PR, collaboration with municipal partners
• Monthly instant rebate drawing
Timing
• Q1 2025 (tentative)
E-Bike Marketing Materials
Postcard
Bike shop poster
Window cling
Point-of-purchase sign
DCFC
6 Name
• Ava Charge
Approach (Oakland City Center West Garage)
• Passive communications for soft launch (site on
PlugShare, signage on site)
• Integrated campaign for main launch. Creative
development in process now
Timing
• Soft launch - January 2025
• Main launch - Q2 2025 (tentative)
7 8
Oakland City Center West Garage
Temporary signage for soft launch
9 Oakland City Center West Garage
Real estate for future
branding (to be installed
with permanent signage)