Policy Board of Directors
January 28, 2026
2025
Annual Impact Report
Our 2025 Annual Report to the Community
Highlights
Empowering Customers
Community Investment
Ad Campaign Highlights
Together,
Power for Good
3 Clean Energy Highlights
Sourced 1,533,404 Megawatts
of clean & renewable energy in 2025, enough to power 352,646 households with renewable energy.
Sourcing Renewable Energy
avoided more than 599,217 metric tons of CO2, the equivalent of taking 139,771 gasoline-powered passenger vehicles off the road for a year.
Five new projects are expected to deliver:
3 MW Biomass
9.41 MW Energy Storage
20 MW Solar & 10 MW Energy Storage
120 MW Solar & 75 MW Energy Storage
205 MW Wind Project
New Renewable Energy Projects In Development
3CE Gives Customers the Power to
Do More with their Energy
Customers plug in to rebates, transition to clean energy Since 2018, nearly 10,000 customers have received 3CE rebates $15 million in rebates distributed in 2025
$6.2 million in rebates distributed to equity projects
Making a Difference Energy Program Incentives
Snapshot of Rebates & Incentives (since 2018):
3,851 Electric Vehicles
3,148 EV Chargers
55 Electric Buses
1,850 All-Electric Water Heaters & HVAC Systems
1,018 All-Electric Affordable Housing Units
115 Agricultural Equipment Electrification Projects
Community Investment
New Construction Electrification Program Rebates
New Construction Electrification helped build 261 new,
all-electric affordable housing units in 2025
Electrify Your Home 2.0 Workshops
3CE hosted workshops to facilitate the redesign of 3CE’s EYH program Key outcomes contributed to the October 1 launch EYH 2.0 in 2025
Covering Ground & Connecting with Customers
2025 Highlights:
180 community events
More than 90 meetings with elected officials and Member Agency staff 40 memberships with CBOs
12 webinars
10 bilingual webinars in English and Spanish
3 Farmworker outreach events
4 community workshops
Electrify Your Ride (EYR) Campaign
CAMPAIGN REPORT
TOTAL USERS TRENDING
We’re thrilled to see year-over-year engagement on the rise. During the EYR Campaign, site performance jumped with a +39.9% increase in Views and a +38.5% increase in Sessions, reflecting an audience that’s increasingly engaged and moving deeper into the site.
GOOGLE ANALYTICS METRICS: AUG-SEPT
TOTAL USERS
-31.4% YoY
33,870
NEW USERS
-76.6% YoY
6,447
PAGE VIEWS
+39.9% YoY
86,284
2025 EYR
Campaign Average
28.98%
SESSIONS
+38.5% YoY
75,243
2024 EYR
Campaign Average
24.12%
The EYR Campaign closed strong. We attracted intentional audiences, beat industry benchmarks, and saw the EYR Residential page (campaign destination URL) rise to the top in User Traffic. Nextdoor held its spot as the most engaged outlet, and Spanish-speakers performed above English-speakers overall. 2025 EYR Campaign Conclusion
AUGUST - SEPTEMBER 2025 EYR MEDIA PLAN
CAMPAIGN REPORT
Enrollment Campaign
CAMPAIGN REPORT
TOTAL USERS TRENDING
We’re excited to report that the Enrollment page ended with strong google analytics metrics and remained over double the 2024 Brand campaign average engagement rate.
The large spikes in total users on the site correlate to new creative being added into rotation, namely the Janel and Atascadero videos.
GOOGLE ANALYTICS METRICS
Total Users
+43.3% YOY
27,731
New Users
511
Sessions
+254.2% YOY
118,066
Enrollment Page Engagement
31.35%
Page Views
+92.2% YOY
149,937
Avg Brand Engagement Rate (Benchmark)
14.99%
CAMPAIGN REPORT
TOTAL CAMPAIGN IMPRESSIONS
647,791
The English Enrollment CTR (2.38%) surpassed the Brand campaign average (1.85%). Spanish Enrollment campaign drastically increased from 1.95% in November to 3.46% for the overall campaign and beat the 1.48% 2023 Brand Average. Meta's general benchmarks suggest a CTR of 0.90% or higher as an indicator of attention-grabbing ads. Additionally those who viewed the ad saw it an average of 13-18x!
META METRICS (INSTAGRAM & FACEBOOK)
English CTR
2.38%
AVG ENG Brand CTR
1.85%
Spanish CTR
3.46%
AVG SPAN Brand CTR
1.94%
Meta Frequency
All industries
CTR Benchmark
0.90%
13-18x
Long Form Videos
Link to Rebates Video
Link to Farming Video
Link to Environment Video
Link to Fiscal Responsibility Video
Connect with Us!
Follow us on Facebook
Follow us on LinkedIn
Follow us on Instagram
Subscribe to our Plugged In Newsletter ([email protected])
This Photo by Unknown Author is licensed under CC BY-NC 19 Item 2
Adopt Resolution No. PB-2026-01 approving the electric generation rates through April 2027
Background & Policy Direction
3CE adopted cost-of-service (COS) rate methodology in 2022 COS methodology maintained through 2025 to align rates with cost to serve Policy Board directed staff to return with 2026 COS rates aligned with FY 2025-26 budget
What’s Driving the 2026 Rate Decrease
$142 million decrease in total appropriations compared to prior year, $130 million from COE Reductions driven by lower Resource Adequacy and RPS attribute costs
Proposed 2026 Rates and Impacts
System-wide average rate decrease of 25%
Strong Rates, Strong Balance Sheet
Rates fully recover FY 2025-26 operating costs
Reserves remain consistent with adopted financial policies Liquidity preserved to manage volatility and regulatory risk
Generation Rate Customer Impact
Residential generation rate decreases by 23%
$12/month reduction for the average residential customer
Total Bill Context: What Customers Experience
Updated Rate Setting Cycle
Proposed Rates through April 2027
Continued Commitment to Fair & Stable Rates
Public Outreach
Staff conducted individual outreach calls and meetings with 150 high-energy use accounts Two online public meetings held for residential and commercial customers. Recordings (+Spanish-language recording) available on YouTube. Additional meetings scheduled for February 5 Information shared via social media, 3CE customer newsletter Press release, social media, and member agency staff outreach
Audit & Finance Committee Support
Recommendation
The Policy Board adopt Resolution No. PB-2026-01 approving the electric generation rates through April 2027 Proposed rate effective date: February 15, 2026, through April 30, 2027 Rates decreasing 25% from current rates
APPENDIX
2027 Forecasted Residential Outlook