DEPARTMENT
Communications
AGENDA NO. 6b
MEETING DATE
June 11, 2024
AGENDA ITEM
Public Utilities Commission
City and County of San Francisco
Calendar: Consent Calendar
Project Manager: Jessica Bowker
Award Contract Nos. PRO.0266 A and B, As-Needed Research, Advertising, Community Engagement and Event Planning
Summary of
Proposed
Commission Action:
Award Contract Nos. PRO.0266 A and B, As-Needed Research, Advertising, Community Engagement and Event Planning, to Most Likely To, Inc. (PRO.0266.A) and InterEthnica, Inc. (PRO.0266.B), each for an amount not- to-exceed $1,900,000 and a duration of four years.
Background: The San Francisco Public Utilities Commission (SFPUC) requires market research, marketing, and advertising (including ad purchasing), communications and community engagement, and event planning and implementation services with special expertise in outreach to immigrant, Black, Indigenous, and People of Color (BIPOC), environmental justice, and low-income communities.
Scope of Contract: The contract work location(s) are within the City and County of San Francisco.
The contracts will provide support on an as-needed basis, with a specific focus on communities who primarily speak languages other than English, environmental justice and BIPOC communities, communities facing structural barriers, and communities with low incomes, for the following:
• Market research;
• Marketing and advertising, including ad purchasing;
• Communications and community engagement; and
• Event planning and implementation.
Funding and Costs: Funding Source: Water Enterprise budget, Wastewater Enterprise budget, Power Enterprise budget, External Affairs budget, add back funds.
Original Not-to-Exceed Amount: 1,900,000 (each contract)
Schedule: Advertised: November 21, 2023
Estimated Notice-to-Proceed Date: July 2024
Estimated End Date: July 2028
Agenda Title: PRO.0266 A and B, As-Needed Research, Advertising, Community Engagement and Event Planning Commission Meeting Date: June 11, 2024
Duration: four years
Final Score
Summary:
Written Proposal, Diversity, Equity, and Inclusion ( DEI) submittal, and Contract Monitoring Division (CMD) Bonus:
Firms
Written
Proposal
Score
(995)
DEI
Submittal
(5)
CMD
Bonus %
Total Score
(1000)
Most Likely To,
Inc. 891.963 5 10% 986.659
InterEthnica, Inc. 882.525 5 10% 976.278
Davis &
Associates
Communications,
Inc.
866.813 5 10% 958.994
Next Steps
Marketing, Inc. 856.500 0 10% 942.150
Moore Iacofano
Goltsman, Inc.
(MIG)
863.275 5 Not
eligible 868.275
Note: Scores have been rounded to the third decimal place.
Agenda Title: PRO.0266 A and B, As-Needed Research, Advertising, Community Engagement and Event Planning Commission Meeting Date: June 11, 2024
Compliance with
Chapter 14B: Local
Business Enterprise
Utilization and Non-
Discrimination in
Contracting
Ordinance:
The Contract Monitoring Division (CMD) established a 7% Local Business Enterprise (LBE) subconsultant requirement for the se contracts. CMD determined that Most Likely To, Inc. and Int erEthnica, Inc. have complied with pre -award Chapter 14B requirements by committing to LBE subconsultant participation of 12% and 35%, respectively.
Environmental
Review:
Award of this as -needed contact does not constitute a “project” under the California Environmental Quality Act Guidelines section 15378(a) because there would be no physical change in the environment.
Attachment: 1. CMD Award Memorandum
PUBLIC UTILITIES COMMISSION
City and County of San Francisco
RESOLUTION NO.
WHEREAS, The San Francisco Public Utilities Commission (SFPUC) requires market research, marketing, and advertising (including ad purchasing), c ommunications and community engagement, and event planning and implementation services with special expertise in outreach to immigrant, Black, Indigenous, and People of Color (BIPOC), environmental justice , and low - income communities; and
WHEREAS, It is necessary to procure the services of qualified c onsultants to provide specialized research, advertising, community engagement , and event planning services to supplement SFPUC staff efforts; and
WHEREAS, The estimated cost of services is $ 1,900,00 each contract, for a total of $3,800,00; and
WHEREAS, Each contract will have a duration of four years; and WHEREAS, SFPUC advertised a Request for Proposals for research, advertising, community engagement and event planning on November 21, 2023; and WHEREAS, Services are anticipated to begin in July 2024 and end in July 2028; and WHEREAS, SFPUC and Contract Monitoring Division (CMD) staff determined that Most Likely To, Inc. (PRO.0266.A) and InterEthnica, Inc. (PRO.0266.B) are the highest ranked firm s based on the established scoring criteria; and
WHEREAS, CMD established a 7% Local Business Enterprise (LBE) subconsultant participation requirement for th ese contracts, and Most Likely To, Inc. and InterEthnica, Inc. , committed to 12% and 35%, respectively, LBE subconsultant participation; and WHEREAS, Award of this as -needed contact does not constitute a “proje ct” under the California Environmental Quality Act Guidelines section 15378(a) because there would be no physical change in the environment; and
WHEREAS, Funds for Contract Nos. PRO.0266 A and B, As -Needed Research, Advertising, Community Engagement, and E vent Planning, will be available from Water Enterprise budget, Wastewater Enterprise budget, and External Affairs budget and add back funds; now, therefore, be it
RESOLVED, That this Commission hereby awards Contract Nos. PRO.0266 A and B, As- Needed Research, Advertising, Community Engagement and Event Planning, to Most Likely To, Inc. (PRO.0266.A) and InterEthnica , Inc. (PRO.0266.B), each for an amount not -to-exceed $1,900,000 and a duration of four years.
I hereby certify that the foregoing resolution was adopted by the Public Utilities Commission at its meeting of June 11, 2024.
Acting Commission Secretary, Public Utilities Commission
City & County of San Francisco
London N. Breed, Mayor
Office of the City Administrator
Carmen Chu, City Administrator
Contract Monitoring Division
Stephanie Tang, Director
1155 Market Street, 4th Floor, San Francisco, CA 94103
Telephone (415) 581-2310 General Email [email protected]
MEMORANDUM
Date: April 8, 2024
To: Jackie Randazzo, SFPUC
Jessica Bowler, SFPUC
Helen Duhe, SFPUC
From: Jovi Cuntapay-Vitin, CMD
Subject: CMD Award Memo for PRO.0266 As-Needed Research, Advertising, Community Engagement and Event Planning
The Contract Monitoring Division (“CMD”) has reviewed the consultant proposals and supporting documentation and applied the appropriate rating bonuses submitted for the above referenced project. Based on this review, CMD has determined that the proposals were materially compliant with the pre-award Chapter 14B requirements.
Rating Bonus
The following is a summary of the rating bonus information:
FIRM LBE JV Partner Status, Type and Size Rating Bonus
Davis & Associates
Communications, Inc.
Not applicable SF LBE-MBE (Micro) 10.0%
InterEthnica Inc. Not applicable SF LBE-WBE (Micro) 10.0% Moore Iacofano Goltsman, Inc. Not applicable Non-LBE Not eligible Most Likely To, Inc. Not applicable SF LBE-OBE (Micro) 10.0% Next Steps Marketing, Inc. Not applicable SF LBE-WBE (Micro) 10.0%
Score Sheets and Score Tabulations
The Request for Proposal (“RFP”) indicates that only the proposers that pass the initial review will be short listed to have its written proposal and Diversity, Equity, and Inclusion (“DEI”) Submittal evaluated. For the five (5) short listed firms, CMD has reviewed the score sheets submitted by the panelists and the final score tabulations from the SFPUC. Based on this information and after the application of the LBE rating bonus, the proposers are ranked as follows:
RANK FIRM
1 Most Likely To, Inc.
2 InterEthnica Inc.
3 Davis & Associates Communications,
Inc.
4 Next Steps Marketing, Inc.
5 Moore Iacofano Goltsman, Inc.
LBE Subconsultant Participation Requirement
Most Likely To, Inc. (“Most Likely To”) achieved the highest score and met the 7% Micro/Small LBE subconsulting requirement by listing the following Micro/Small LBE firms:
Firm Service Status, Type
and Size
Listed LBE
Participation
Credited
LBE
Participation
En2Action Community
Engagement
SF LBE-OBE
(Micro) 10.00% 10.00%
Tulchin Research Research SF LBE-OBE
(SBA) 5.00% 5.00%*
Direct Mail Center Printing and mailing
support
SF LBE-MBE
(Micro) 2.00% 2.00%
TOTAL: 17% 12.00%
*Tulchin Research (“Tulchin”) is an SBA LBE. Per RFP, the LBE subconsulting participation requirement can only be met with participation from San Francisco Micro- LBE and/or Small-LBE firms. Hence, Tulchin’s participation will not be given LBE credit.
Most Likely To also listed the following non-LBE firms:
Firm Service Participation
Excelsior Action Group Community Engagement 10.00%
Community Youth Center of San
Francisco Community Engagement 10.00%
Southwest Community Corporation Community Engagement 10.00% Intergraphics, LLC Cultural adaptation, translations,
research support 2.00%
TOTAL: 32.00%
InterEthnica Inc. (“InterEthnica”) achieved the second highest score and met the 7% Micro/Small LBE subconsultant participation requirement by listing the following Micro/Small- LBE firms:
Firm Service Status, Type and
Size
Listed LBE
Participation
Credited LBE
Participation
En2Action, Inc. Community
Engagement
SF LBE-OBE
(Micro) 35.00% 35.00%
TOTAL: 35.00% 35.00%
InterEthnica did not list any non-LBE firms on its CMD Form 2A.
Good Faith Efforts Requirements
Most Likely To utilized Approach A (35% Approach) on CMD Form 2B to meet the Good Faith Efforts (“GFE”) Requirements . Most Likely To demonstrated that it met the GFE requirements under Approach A by listing LBE subconsultants on CMD Form 2A to meet the established LBE sub participation requirement and relying on self-performed contract work to meet the 35% good faith outreach approach.
InterEthnica utilized Approach A (35% Approach) on CMD Form 2B to meet the Good Faith Efforts (“GFE”) Requirements . InterEthnica demonstrated that it met the GFE requirements under Approach A by listing LBE subconsultants on CMD Form 2A to meet the established LBE sub participation requirement and relying on self-performed contract work to meet the 35% good faith outreach approach.
The RFP indicates that a contract will be awarded to the two (2) highest ranked proposers. Based on the foregoing, CMD has determined that Most Likely To and InterEthnica have complied with the pre- award Chapter 14B requirements. Should you have any additional questions and/or concerns, please feel free to contact me at [email protected].