Board Meeting Presentation — Orange County Power Authority Board of Directors, February 15, 2023

February 15, 2023
Board of Directors Meeting
2 PUBLIC COMMENTS ON AGENDA ITEMS
February 15, 2023
AGENDA ITEM 4

PUBLIC COMMENTS ON NON-AGENDA ITEMS
February 15, 2023
AGENDA ITEM 5

DIRECTOR ANNOUNCEMENTS
February 15, 2023
AGENDA ITEM 6

STAFF REPORT
February 15, 2023
AGENDA ITEM 7
Consent Calendar
February 15, 2023
AGENDA ITEMS 8.1 TO 8.6
ITEMS 8.1 – 8.6 – CONSENT CALENDAR
Recommended Action
Approve the Consent Calendar
AMEND OCPA’s ORGANIZATIONAL STRUCTURE, JOB

DESCRIPTION, SALARY SCHEDULE TO INCLUDE THE CHIEF

OPERATING OFFICER POSITION
February 15, 2023
AGENDA ITEMS 9.1
ITEMS 9.1 – AMEND OCPA’s ORGANIZATIONAL STRUCTURE – ADD COO Recommended Action

1. Amend organizational structure, and salary
schedule to include the Chief Operating
Officer.

2. Approve the job description for the Chief
Operating Officer.
2022 MARKETING & COMMUNICATIONS
RECAP AND 2023 PREVIEW
February 15, 2023
AGENDA ITEMS 9.2

BUSINESS

OBJECTIVE
• Deliver renewable energy to commercialandresidentialaccountsinmember communities.

COMMUNICATIONS

OBJECTIVE
1 2
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 • Raise awareness among thepublicandkeycityofficialsabouttheneedfor andbenefitsof OrangeCountyPower Authority.

STRATEGIES
• INFORM municipalities, businesses, and residents about OCPA, Community Choice Energy (CCE) andthebenefits of choosingrenewable energy. • POSITION OCPA as thepreeminent renewable energyprovider offering businesses, residents, andmunicipalities in OrangeCountychoice.

AUDIENCES
1 3
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 Businesses in
member cities
and potential
member cities
Business and
opinionleaders
Residents in
member cities
and potential
member cities
City officials and
leaders Media

EXECUTIVE SUMMARY
Communicateddirectlywithcustomersinmembercitiesviadirectmail~900,000 piecesofdirectmailsentpre-andpost-enrollment(sinceMarch) 2 pre-enrollmentand
2 post-enrollment
commercialnotices
1 4
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 2 pre-enrollmentand
2 post-enrollment
residentialnotices
EXECUTIVE SUMMARY (Continued)
BRAND AWARENESS CAMPAIGN TOTALREACH 282,000
FOLLOWER CAMPAIGN TOTAL IMPRESSIONS 406,023
GET THE FACTS CAMPAIGN TOTALREACH 278,968
2 0 0 HOUR S
5 0 + EVEN T S
Dedicatedmorethan200hoursof
communityoutreachthrough~50
eventsandconferencesinmember
communities(sinceMarch)
Utilizedpaidsocialmediatoreachresidentsinmember
communities:brandawareness,follower andGetthe
Factscampaigns
1 5
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 EXECUTIVE SUMMARY (Continued)
Business relationshipmanageroutreachandcallcentersupport(sinceMarch) 17Mobile office
hoursinmember
communities
~600Customer
contactsthrough
OCPower.org
~66.5K
Customer calls
1 6
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 EXECUTIVE SUMMARY (Continued)
LeveragedearnedmediaopportunitiestotellOCPA’s story
15Media
interviews
1 Multicultural
media
briefingwith
12membersof
themedia
30Stories 275,000+
Media
impressions
1 7
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 EXECUTIVE SUMMARY (Continued)
Distributedfourquarterlynewsletterstosubscribers
• 1,250+Subscribers
(400% increase sinceMarch)
• 67%Openrate
(nationalaverage is24%)
• 12%Clickrate
(nationalaverage is2.4%)
1 8
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 EXECUTIVE SUMMARY (Continued)
Addednewandfreshcontenttothewebsitepromotingitthroughdirectmail,events andacross socialmedia
8 Blog posts 138,137Unique
page visits to
OCPower.org
GettheFacts
collateral
6 News releases
1 9
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 RESIDENTIAL NOTICES—DIRECT MAIL
• Translatedinsevenlanguagesandavailableonthewebsite
• 900,000pieces of mail sentpre-andpost-enrollment
ocpower.org

APOWERFUL

CHANGE IS
COMING
OCPA or Southern California Edison rates will impact cost comparisons between OCPA and a FranchiseFee Surcharge. OCPA has accountedfor these additionalcharges in calculating rates.Note,that OCPA rates are competitive with SCE rates, even with these Billing You will receive a single monthly bill from SCE thatincludes OCPA’s electric power to your home or business and for providingother services. These components of your electricbill are the same whether you buy electricity fromOCPA or SCE. OCPA’s Terms & Conditions of Service
Orange County PowerAuthority electric generationrates are setto providecleaner member agencies and service offerings,you may call 1-866-2-OCPOWER electricity at competitive rates.OCPA ratesare subject to change.Changes to rates will (1-866-262-7693) or visit ocpower.org. be adoptedat duly noticed public meetings by the OCPA Board of Directors. Changes to Discount Programs If you are currently enrolled in the California Alternative Rates for Energy (CARE) program, the Family Electric Rate Assistance (FERA) program, Medical andSCE. SCE chargesOCPA customers a monthly PowerCharge IndifferenceAdjustment Baseline,or LevelPay, you will continue to receive all benefitsanddiscounts as anOCPA customer.
fees.Available rates can be reviewedat ocpower.orgor by calling 1-866-2-OCPOWER Opt Out You may request to opt out of OCPA at any time by calling1-866-2-OCPOWER (1-866-262-7693). (1-866-262-7693) or visit ocpower.org. Please have your SCE account information on hand to processyour request. There is no fee to optout of OCPA. Please be advised thatif you generationcharges.SCE collects fromOCPA customers authorized charges fordelivering do opt out andreturnto SCE, you will not have the option to returnto OCPA for a fullyear and be subject to SCE’s current rates,terms,and conditions of service. For information on SCE’s terms and conditions visit sce.com. Accounts will be transferredon the day the g the middle of a billing cycle. Opt out
s meter readdate will be processedfor
processed onthe subsequent meter
receiving service from OCPA will be
CPA electric service.

CE upon 60 calendardays’ written
ned to SCE, you will still be required to
ocpower.orgor by calling
electricgenerationchargereplacesSCE’s electricgenerationcharge.OCPA’s chargeis electric meter is read and cannot be transferred durin nota duplicatechargeorextrafee.SCE will continuetochargeyouforelectricdelivery requests received at least 5 days prior to a customer’ services.IfyouoptoutofOCPA, SCE will resumechargingyouforelectricgeneration. thatmeter readdate;allotheroptout requestswillbe readdate.Customers who optout or otherwise stop
Enrollment OCPA is the default electricity provider in member agency jurisdictions. You charged for all OCPA electricity used before ending O herebyacknowledgeand agree thatif you optout of OCPA and returnto SCE electric generation service any time after you are enrolled, your electricity account(s) will be subject Failure to Pay OCPA may transfer your account to S to SCE’s transitional rates based on energy market prices and other terms and conditions of notice if you fail to pay your bill. If your service is retur service.Many accounts withinOCPA’s servicearea are automatically enrolledwith OCPA’s pay anyunpaidchargesatthattime. 100% Renewable Choice energy service unless the account holder chooses to opt out Customer Privacy Policy The policy can be found at or choose to sign up for BasicChoice or Smart Choice. For moreinformationregarding 1-866-2-OCPOWER (1-866-262-7693).

DEAR BUSINESS NEIGHBOR,
Apowerful changeistakingplacethat puts you incontrol of your energy supply.Thisisatruly historic momentfor your businessand community.

Orange CountyPower Authority(OCPA) isanindependent,not-for-profitCommunityChoiceEnergy (CCE) provider thatservesbusinessesandresidentswithcleaner energyat competitiverates.By joiningmillionsofCalifornians alreadybenefitingfromCCE programs,OCPA ismovingyourcommunitytowarda sustainablefuture,whichmakes itmoreresilient,independent,andhealthy.

THE POWER OF COMMUNITY CHOICE ENERGY:
• Cleaner power at competitiverates
• Reinvestingrevenue intoyour community
• Local control by community leaders
YOUARE INVITED TO LEARN ABOUT OCPA ATA VIRTUALTOWN HALL MEETING.

Following a brief presentation, you’ll have the opportunity to submit your questions.

JOIN OCPA

CHAIRMAN

MIKE CARROLL
MARCH 22, 2022 AT 1P.M.

VISIT ZOOM.US/JOIN AND ENTER
MEETING ID: 864 5718 2834
BeginninginApril2022,OCPA becomes yourlocal
renewableenergyprovider.Tomakethingsconvenient,
yourbusiness willbe automaticallyenrolled.You’reall
set—there’s noneed to doanything.

For moreinformation,please visitOCPower.orgor call
1-866-2-OCPOWER (1-866-262-7693).

OCPAispleasedto be your renewableenergyprovider
ofchoice!

ORANGE COUNTY POWER AUTHORITY

CUSTOMERSUPPORTTEAM
P.O.Box 54283
Irvine, CA 92619-4283

APOWERFUL

CHANGE IS
COMING
Your business is in control of your energy
supply. Finally,the power to choose a
sustainable future is in your hands.

OCPower.org
Terms &ConditionsofService
OrangeCountyPower Authorityelectricgenerationratesare settoprovide cleanerelectricity atcompetitive rates. OCPA ratesaresubjecttochange.Changestorateswill be adopted atdulynoticedpublic meetingsby theOCPABoard of Directors.ChangestoOCPA or SouthernCalifornia Edisonrateswill impact cost comparisons betweenOCPA and SCE.

SCE chargesOCPA customers a monthlyPowerChargeIndifferenceAdjustment and a FranchiseFee Surcharge.OCPA with thesefees.Available ratescanbe reviewedatocpower.org or by calling 1-866-2-OCPOWER (1-866-262-7693). account(s)will be subjecttoSCE’s transitional ratesbasedonenergymarketpricesand othertermsand conditions of service.Manyaccountswithin OCPA’s serviceareaareautomatically enrolled with OCPA’s SmartChoiceenergyservice unlesstheaccountholderchoosestooptoutorchoosetosignupforBasic Choiceor100%RenewableChoice.Formore informationregarding our member agenciesand service offerings, you may call 1-866-2-OCPOWER (1-866-262-7693) or visit ocpower.org.

Discount ProgramsIfyouare currentlyenrolled intheCalifornia AlternativeRates for Energy(CARE) program,theFamily ElectricRate Assistance(FERA) program,MedicalBaseline, or Level Pay, youwill continuetoreceiveall benefits and has accounted forthese additionalchargesincalculatingrates.Note,thatOCPArates are competitivewithSCE rates,even discounts asanOCPA customer.

Opt OutYoumay requesttooptoutofOCPA at anytimeby calling 1-866-2-OCPOWER (1-866-262-7693) orvisit ocpower.

Billing Youwillreceive asinglemonthlybillfromSCE thatincludesOCPA’selectric generationcharges. SCE collectsfrom org.Please haveyourSCE accountinformationonhandtoprocess yourrequest.Thereis nofee tooptoutofOCPA. Please OCPA customersauthorizedcharges fordeliveringpowertoyourhomeorbusinessandforprovidingotherservices.These be advisedthatifyoudooptoutandreturntoSCE,youwill nothavethe optiontoreturntoOCPA fora fullyear andbe subject componentsofyourelectric billare the same whether youbuyelectricity fromOCPAorSCE.OCPA’s electric generation toSCE’s rates,terms,andconditionsofservice. For informationonSCE’s termsandconditionsvisit sce.com.Accounts will chargereplacesSCE’selectricgenerationcharge.OCPA’schargeisnotaduplicatechargeorextrafee.SCE willcontinueto betransferredonthedaytheelectricmeterisreadandcannotbetransferredduringthemiddleofabillingcycle.Optout charge youforelectricdeliveryservices.IfyouoptoutofOCPA, SCE will resumechargingyouforelectricgeneration. requestsreceivedatleast5daysprior toa customer’s meterreaddatewill beprocessedfor thatmeterreaddate;all other EnrollmentOCPA isthedefaultelectricityprovider inourmemberagencyjurisdictions. Youherebyacknowledgeandagree optoutrequestswill beprocessedonthesubsequentmeterreaddate.Customerswhooptoutorotherwisestopreceiving that if youoptoutof OCPA and returntoSCE electricgenerationserviceanytimeafteryouareenrolled, yourelectricity servicefromOCPA will be chargedforall OCPA electricityusedbefore ending OCPA electricservice. FailuretoPayOCPA maytransferyouraccounttoSCE upon60 calendardays’writtennoticeifyoufailtopayyourbill. If your serviceisreturnedtoSCE, youwill still be required topayanyunpaidchargesatthattime.

CustomerPrivacy Policy The policy canbe foundatocpower.org or by calling 1-866-2-OCPOWER (1-866-262-7693).

Orange County Power Authority(OCPA) isanindependent,locally governed, not-for-profitCommunityChoice Energy (CCE) provider that serves businesses andresidentswith clean energyat competitiverates.

By joiningthehundredsof California cities already benefitingfromCCE programs, we’re movingour community towarda sustainablefuture, whichmakesusmore resilient,independent,andhealthy.

THE POWER OF COMMUNITY CHOICE ENERGY:
• CLEANER POWER AT COMPETITIVE RATES
• REINVESTING REVENUE INTO OUR COMMUNITY
• LOCAL CONTROL BY COMMUNITY LEADERS
BeginninginJune 2022, OCPA becomes your local renewableenergy provider. To make thingsconvenient,yourbusinesswillbe automatically enrolled.You’reallset—there’snoneed todo anything.

SOURCE DELIVERY CUSTOMER
OCPA buys electricity from SCE deliverstheelectricity Businessesandresidents traditionalandrenewable andmaintains the grid. benefitfrom choice, competitive resources. rates,and cleaner power.

Learn more at OCPower.org or call 1-866-2-OCPOWER (1-866-262-7693) CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 20

MEMBER COMMUNITIES EVENT PARTICIPATION & SPONSORSHIPS
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 21

POWER HOURS
InSeptember, OCPAbeganhosting
office hoursineachmember community
toprovide easyaccess for residents to
meetwithanOCPA representative,ask
questionsabout community choice energy
andlearnmore aboutOCPA.
• FullertonPublic Library
• HuntingtonBeach Civic Center |
HuntingtonBeachLibrary
• BuenaPark City Hall
• Irvine CivicCenter
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 22 o
FACT: Customers are automatically enrolled in Orange County Power Authority due to State Law (AB 117).

Historically, investor-owned utilities such as Southern California Edison and San Diego Gas & Electric have been the default electricity service provider to customers in their jurisdictions. However, in 2002, when state legislators passed California’sCommunity Choice Aggregation (CCA) law (AB 117), this default status was transferred from the investor-owned utilityto the local community choice energy agency when available. The CCA model enables communities to purchase their own electricity and use excess revenues for local community investment. The original CCA legislation, seeing the wisdom of collective community action, mandated thatthe customers residing inthe service area would automatically be enrolled unless they chose notto participate by optingout.

Customers now have a choice between their investor-owned utilityservice or OrangeCounty Power Authority service.

FACT: You can choose OCPA’s Basic Choice plan and experience ZERO increase in your electric bill.

OCPA’s 3-choice plan puts the power back into the hands of consumers. Customers can choose from OCPA Basic Choice, equal incost to SCE, SmartChoice, which provides at least 69% renewable energy, or 100% renewable energy. Basic Choice offers consumers at least 38% renewable energy for the exact same cost of their current SCE plan.

FACT: Customers can request to opt out of OCPA at any time.

FACT: You can request to opt-between Basic Choice, Smart Choice, and 100% Renewable Choice at any t Yes—you can request to“opt between” Basic Choice, SmartChoice, and 100% Renewable Choice at any time.And if you wantto switch back again, let us know or visit our website and make the change there.

If you are a business or resident inthe Cities of Buena Park, HuntingtonBeach or Irvine, your plan is 100% Renewable Choice at enrollment. If you are or resident in theCity of Fullerton,your plan is the 69% SmartChoice at time of your enrollment.

You have the option toopt down to Basic Choice or SmartChoice, if desired, or you can always opt up to the 100% Renewable Choice plan.

FACT: OCPA does not charge a fee to customers who choose to opt out and return to SCE.

OCPA’s 3-choice plan puts the power back into the handsof consumers. Customers can choose from OCPA Basic Choice, equal incost to SCE, Sm which provides at least 69% renewable energy, or 100% renewable energy. Basic Choice offers consumers at least 38% renewable energy for the ex cost of their current SCE plan – and if SCE’s rates go up or down, OCPA can adjust its rates.

FACT: OCPA is a locally run not-for-profit public agency, and SCE is investor-owned.

For customers who choose to return to SCE, there is no fee for optingout of OCPA service.

FACT: You can opt-between Basic Choice, Smart Choice, and 100% Renewable Choice at any time.

As a locally run not-for-profit public agency, OCPA is committed to providing cleaner, renewable electricity choices at competitive rates, and investin innovative programs that benefit residents, businesses, the environment, and the economy inour communities. When customers enroll with OCPA, t empower local control of electricity procurement decisions, reduce the carbon footprint associated with their electricity service, and help support t local renewable projects.

FACT: Grid reliability is not impacted by OCPA service.

The reliability of the grid will remain the same, and the dispersion of energy happens independent of any source of energy. The amountof energy sent grid is fullymaintained by the California Independent System Operator (CAISO). If you experience a service outage, you willcontinue to report any o ime.
just call and
a business
artChoice,
act same
gin
hey help
hegrowthof
outby the
ccurrence
cpower.org
toSCE.).

OCPA BRINGS RENEWABLE ENERGY CHOICES

TO ORANGE COUNTY COMMUNITIES

AT-COST OR FOR PENNIES ON THE DOLLAR
FACT: Energy choice benefits local communities and future generations.

Before OCPA, businesses and residential customers did not have the choice of a community energy provider.OCPA gives local communities the power to make choices about renewable energy content, allowing us to create a more sustainable future for our children and grandchildren.

FREQUENTLY ASKED QUESTIONS
• What is the Orange County Power Authority?
Orange County Power Authority is a locally governed, not-for-profit Community Choice Energy (CCE) provider that serves Orange County businesses and residents with cleaner energy, at competitive rates. • What are Community Choice Energy providers and how did this come to be?
In 2002, the California State Legislature allowed for cities and counties to procure electricity for customers within their respective jurisdictions. CCEs are programs that allow local governments to purchase renewable energy on behalf of their communities, while still receiving transmission and distribution service from Southern California Edison (SCE).

There are 24 CCEs operating across California, serving over 11 million customers. By 2025 it is expected that 85% of California will be served by CCEs.
• How does it work?
OCPA purchases renewable energy and works with SCE to deliver the electricity using the same power line infrastructure. SCE maintains all transmission, delivery, meter reads, and billing.
• Which communities in Orange County are currently participating? The current participating cities are Buena Park, Fullerton, Huntington Beach and Irvine. The unincorporated areas of Orange County will begin service in 2023.
• When will service begin?
Commercial service for businesses began in April 2022. Enrollment for residential customers will begin in October 2022 on customers’ meter read date. Service in the unincorporated areas of Orange County will begin in 2023 (date TBD).
• Do customers have a say in this?
Yes, absolutely! All customers have a choice in how much renewable energy they want to use. All member cities must choose a default rate. However, this is just the default, customers can choose from there. The Buena Park, Huntington Beach and Irvine City Councils each voted to select 100% renewable energy as the default tier for all customers. Fullerton chose the 69% renewable rate.

POSITIVE ENERGY

FOR EVERYONE

A SMART NEW ENERGY CHOICE
For decades, investor-owned utilities were the only entities purchasing power for most of Southern California. With the formation of OCPA, local representatives from each member city choose where power comes from; introducinga new level of competition in the energy market.

WORKING FOR A BETTER OC
The OCPA team has deep expertise in renewable energy and energy efficiency programs. We are passionate about putting choice—and all the benefits it brings—from enabling a more rapid shift away from non-renewable energy sources to launching customized programs.

LOCAL CONTROL AND ACCOUNTABILITY
OCPA empowers cities to provide residents and business owners with a trusted source of renewable energy. It’s a new energy choice grounded in localized accountability—one in which decisions about purchasing power are all about benefitting the entire community.

P.O. Box 54283 Irvine, CA 92619-4283
[email protected]
ocpower.org
CCE
GOALS

LOCAL CONTROL
CCE puts energy choice into
residents’ hands, and allows your city
to invest in the programs and jobs
that create sustainable economic
benefits for your community.

REDUCE ENERGY-RELATED

GREENHOUSE GASES
Locally controlled, renewable
electricity generation has the power
to expedite member cities’ efforts
to meet environmental goals.

OCPA
GOALS

STABLE AND COMPETITIVE

ELECTRICITY BILLS
Help residences and businesses
experience more predictable,
stable and competitive rates for
electricity consumption.

DID YOU KNOW? As a public, not-for-profit entity,
OCPA revenues are not distributed to shareholders.

Instead, they are invested back into the community.

JOIN THE ORANGE COUNTY

MEMBER CITIES ALREADY

WINNING WITH OCPA
A MORE

RESILIENT
FUTURE

IS IN SIGHT
OCPA members Irvine, Buena Park,
Fullerton, Huntington Beach and the
County of Orange (unincorporated areas
of the county) know, CCE is a great option
for communities that want greater local
control over where their power comes
from and to provide residents a choice
where there was none. CCEs aggregate
renewable energy demand and allow
communities to negotiate competitive
electricity rates.

WELCOME ABOARD
Orange County Power Authority welcomes
new cities to join our effort to bring energy
choice, competitive rates and local control
to every community in Orange County.

SUPPORT YOUR

LOCAL ECONOMY
Set up your city for a stronger
future by expanding and investing
in renewable energy projects and
energy efficiency programs that
create jobs and accelerate the
use of renewable energy.

INTRODUCE CHOICE

AND LOCAL CONTROL
OCPA puts energy choice
into residents’ hands, and
allows your city to invest in the
programs and jobs that create
sustainable economic benefits
for your community.

CREATE ENERGY

RESILIENCE
Our visionto achieve energy
resilience would allow OCPA
and its member cities to keep
electricity flowing even when the
power coming from the grid is out.

SOURCE
OCPA buys electricity from
traditional and renewable
resources.

DELIVERY
SCE delivers the electricity
and maintains the grid.

CUSTOMER
Customer chooses how
much renewable energy to
use—100% Renewable Choice,
Smart Choice or Basic Choice.

ENERGY FOR THE PEOPLE
Orange County Power Authority (OCPA) is Orange County’s first community choice energy (CCE) program. We are an independent, not for profit, joint powers authority operating on behalf of the municipalities we serve. OCPA exists to provide all residents and business owners with access to renewable energy at competitive rates—by introducing choice, local accountability, reinvestment and local decision-making to member cities. This is far from a new concept. In fact, for more than a decade in California, CCE has been a successful model in which communities come together and pool electricity load to buy renewable energy.

FUELING A MORE SUSTAINABLE FUTURE
for us all is the true power of renewable energy. As a member city of OCPA, you’ll bring choice by giving people a say in where their energy comes from. OCPA member cities also have the freedom to develop programs and jobs specific to their city to drive long-term, THE POWER OF local economic benefits.

COMMUNITY

HOW COMMUNITY CHOICE ENERGY WORKS

PUBLIC INFORMATION COLLATERAL
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 23

MULTICULTURAL

MEDIA BRIEFING &

OUTREACH
Inpreparationfor the residentiallaunch,
OCPA hostedamulticulturalmedia
briefing withapresentationandQ&Aswith
CEO, BrianProbolsky. Twelve members of
themedia attended.

Mapandparkinginstructionswillbe providedafteryouRSVP. Please RSVP by July12to Suzanna Choi at(949) 254-8080 or [email protected].

Visit OCPower.org to learnmore aboutOrangeCounty Power Authority.

We lookforwardtoseeingyouthere!
*A light breakfast will be served.

JOIN US!
MEDIA

BREAKFAST
On behalf of the Orange County Power Authority (OCPA) we are pleased to invite you to meet with OCPA CEO, Brian Probolsky to learn about Orange County’s first community choice energy provider. OCPA is bringing renewable energy to over 825,000 residents and businesses in its service area, movingcommunities toward a sustainable future, making Orange County more resilient, independent, and healthy.

WHAT: Media BreakfastwithOrangeCountyPower Authority
WHEN: Tuesday,July 19,10:30– 11:30a.m.

WHO: Brian Probolsky, CEO
WHERE: 3349 Michelson Dr.,Irvine, 92612
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 24

SOCIAL MEDIA

MONTHLY CONTENT

CALENDAR
A contentcalendar isdeveloped each
monthwiththefollowing content
themesinmind:
• MeettheBoard Members
• MeettheCommunityAdvisory
Committee members
• Meetthestaff
• National awarenessdays
• Customerhighlight or testimonial
• Funfactsabout renewable energy,
sustainability
• NewsupdateaboutCCEs

SOCIAL MEDIA MONTHLY CONTENT CALENDARS
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 25

FOLLOWERAND

REACH CAMPAIGN
•Objective:Increase awareness in
OCPA member communities and
encourage visits to thewebsite to learn
more or to follow OCPA
•Results:

Reach:493,148
Impressions: 726,358
Facebookpage visits:2,000+
Instagramprofile visits:669

FOLLOWER AND REACH CAMPAIGN
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 26

GET THE FACTS

CAMPAIGN

GET THE FACTS CAMPAIGN
August16 -September19
•Strategy:Dispel misinformationabout OCPA aheadof residentiallaunch •Tactic:Createdeightads for FacebookandInstagrampresenting factual informationto countermisinformation
•Results:
•Impressions: 429,754
•Reach:278,968
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 27 • CurrentSubscribers
1,200+
(400% increase sinceMarch)
• OpenRate:67%
• ClickRate:12%

E-NEWSLETTER
OCPA’s e-newsletter
wasdistributedinApril,
August,October and
December.

CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 28 A LOOK

FORWARD
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 29

POST- ENROLLMENT

LETTERS
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 30

SOCIAL MEDIA

COMMUNITY

MANAGEMENT
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 31

COMMUNITY

OUTREACH
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 32 VALUE PROPOSITION KIT:
• Introductory letter
• Presentation
• What100% Renewable
energy commercial
customersare saying
• Co-branded ads – how OCPA
is helping [company] achieve
sustainability/ESGgoals
TOP 200

CUSTOMERS
AT 100%

RENEWABLE
ENERGY

OUTREACH
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 33

EXPLAINER

VIDEO SOURCE DELIVERY CUSTOMER
DRAFT
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 34

MARKETING &

COMMUNICATIONS
UPDATE
SECTION 1
SECTION 1
SECTION 2
SECTION 2
CUSTOMER MARKETING & PUBLIC INFORMATION | MARCH - DECEMBER 2022 35 THANKYOU!
ITEMS 9.2 – 2022 MARKETING & COMMUNICATIONS RECAP AND 2023 PREVIEW Recommended Action
Receive and file 2022 Marketing &
Communications Recap and 2023 Preview.

DEVELOPMENT OF A BROAD-BASED MARKETING,

COMMUNICATIONS, AND PUBLIC OUTREACH PROGRAM
February 15, 2023
AGENDA ITEMS 9.3
• This item is a discussion on the Development of a Broad-Based Marketing, Communications, and Public Outreach Program
• Timeline
• Current Program
• Future Program
• Recommendation
• Questions

DEVELOPMENT OF A BROAD-BASED MARKETING, COMMUNICATIONS, AND

PUBLIC OUTREACH PROGRAM