AGENDA
ORANGE COUNTY POWER AUTHORITY
MEETING OF THE MARKETING COMMITTEE
Friday, April 7, 2023
11:00 a.m.
This meeting will proceed as an in-person meeting at the Travelers Building, 3333 Michelson Dr., Irvine, CA 92612 in the Palm Room. In addition, as a convenience to the public, the Orange County Power Authority is also providing an option for members of the public to remotely view and participate in the meeting. Further details are below. Please note that, in the event of a technical issue causing a disruption in the remote participation option, the meeting may continue unless otherwise required by law.
Note: Any member of the public may provide comments to the Committee on any agenda items by requesting to speak during Item 4, or on any matter not appearing on the agenda but within the jurisdiction of the Committee by requesting to speak during Item 5. When providing comments to the Committee, it is requested that you provide your name and city of residence for the record.
Commenters are requested to address their comments to the Committee as a whole through the Chair. Comments may be provided in the following manner:
To provide comments during the meeting, in-person attendees, please fill out the public speaker slip and provide it to the clerk at the beginning of the meeting. Before Items 4 and 5, the Chair or Clerk will ask members of the public to join the queue to provide public comment. The queue will remain open for a reasonable amount of time to allow members of the public sufficient time to request to speak and inform the Committee of the number of speakers. After such time, the queue will be closed and the members of the public who have joined the queue to speak will be recognized at the appropriate time may speak. To join the queue on Zoom video conference by computer or mobile phone, use the “Raise Hand” feature. If joining the meeting using the Zoom dial-in number, you can raise your hand and join the queue by pressing *9. Members of the public will not be shown on video but will be able to speak when called upon.
Comments shall generally be limited to three minutes when speaking, provided that the Chair may equally reduce each speaker’s time to accommodate a large number of speakers or a large number of agenda items. If you have anything that you wish to be distributed to the Committee, please provide it via [email protected], who will distribute the information to the Members.
The public may participate using the following remote options:
ZOOM WEBINAR
Please click the link below to join the webinar:
Launch Meeting - Zoom
Dial-in: 1-669-900-6833
Webinar ID: 876 0795 4784
1. CALL TO ORDER
2. PLEDGE OF ALLEGIANCE
3. ROLL CALL
4. PUBLIC COMMENTS ON AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items on the agenda.
5. PUBLIC COMMENTS ON NON-AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items not on the agenda but within the jurisdiction of the Committee.
6. COMMITTEE MEMBER ANNOUNCEMENTS
Committee Members may briefly provide information to other members of the Committee and the public, ask questions of staff, or report on conferences, events, or activities related to Authority business. There is to be no discussion or action taken on comments made by Committee Members unless authorized by law.
7. REGULAR CALENDAR
The following items call for discussion or action by the Committee. The Committee may discuss and/or take action on any item listed below if the Committee is so inclined.
1. ADOPT 2023 CALENDAR
Recommend Action:
Adopt 2023 Calendar.
2. MARKETING & COMMUNICATIONS UPDATE
Recommend Action:
Receive and file.
8. ADJOURNMENT
Compliance with the Americans with Disabilities Act
OCPA meetings comply with the protections and prohibitions of the Americans with Disabilities Act. Individuals with a disability who require a modification or accommodation, including auxiliary aids or services, in order to participate in the public meeting may contact 949-263-2612. Requests for disability-related modifications or accommodations require different lead times and should be provided at least 72-hours in advance of the public meeting.
Availability of Documents
Copies of the agenda and agenda packet are available at www.ocpower.org. Late-arriving documents related to a Committee meeting item which are distributed to a majority of the Committee prior to or during the Committee meeting are available for public review as required by law. Public records, including agenda-related documents, can be requested electronically at [email protected] or by mail to 315642 Sand Canyon Avenue, P.O. Box 54283, Irvine, CA 92619-4283. The documents may also be posted at the above website.
Such public records are also available for inspection, by appointment, at 3349 Michelson Drive, Suite 200, Irvine, CA 92612. Please contact [email protected] to arrange an appointment.
ORANGE COUNTY POWER AUTHORITY
Staff Report – Item 7.1
-------------------------------------------------------------------------------------------------------------------- To: Orange County Power Authority Marketing & Communications Committee From: Joe Mosca, Director of Communications & External Affairs Subject: ADOPT 2023 CALENDAR for MARKETING & COMMUNICATIONS
COMMITTEE
Date: April 7, 2023
--------------------------------------------------------------------------------------------------------------------
RECOMMENDED ACTION
Adopt 2023 Calendar
BACKGROUND
After an extensive review of holidays, and meeting dates and times of member agencies, staff recommend that Marketing & Communications Committee meetings be held at 11:00 a.m. on the dates below. These dates were chosen to reduce any conflicts with other meetings and holidays.
Friday, June 2, 2023
Friday, September 8, 2023
Friday, November 3, 2023
FISCAL IMPACT
None
ATTACHMENTS
None
ORANGE COUNTY POWER AUTHORITY
Staff Report – Item 7.2
-------------------------------------------------------------------------------------------------------------------- To: Orange County Power Authority Marketing & Communications Committee From: Joe Mosca, Director of Communications & External Affairs Subject: MARKETING & COMMUNICATIONS UPDATE
Date: April 7, 2023
--------------------------------------------------------------------------------------------------------------------
RECOMMENDATION
Receive and file.
BACKGROUND
The Communications & External Affairs (CEA) team of Orange County Power Authority (OCPA) has been busy during this first quarter of 2023 communicating with the media, the public, member agencies, elected leaders, non-governmental organizations, key customers, and residential and commercial customers. Moreover, even with the fast pace of this first quarter, we are still focused on planning for the future and building the OCPA brand.
The attached presentation is an overview of the CEA team’s efforts over the past several months.
FISCAL IMPACT
None
ATTACHMENT
Attachment A: OCPA Marketing & Communications Update Jan-March 2023 Presentation
MARKETING AND
COMMUNICATIONS UPDATE
April 7, 2023
HIGHLIGHTS
● In December 2022, conducted a strategic planning session to set objectives and align on customer marketing and public information needs for 2023 ● In February, the first monthly Marketing & Communications Update was distributed to the OCPA Board and CAC members that recaps activities from the prior month:
○ Key message of the month
○ Customer engagement
○ Member agency meetings
○ Call center volume
○ OCPA community event participation
○ Media relations activities
○ Newsletter and social media updates
HIGHLIGHTS (CONTINUED)
● In February, prepared for the release of the State Audit ○ Designed 24-point Improvement Plan and PowerPoint presentation ○ Drafted press release and media briefing sheet
○ Pitched and scheduled media briefings with 15 media outlets MEMBER
AGENCY
OUTREACH
MEMBER AGENCY MEETINGS & PRESENTATIONS
OCPA staff has been meeting with member agency staff to discuss setting up quarterly staff meetings and presenting quarterly to the city councils in member agency communities
Meetings:
● Irvine City Manager Oliver Chi
● Fullerton Deputy City Manager Daisy Perez
● Huntington Beach Assistant City Manager Travis Hopkins ● Buena Park City Manager Aaron France and Assistant City Manager Eddie Fenton City Council Presentations
● City of Buena Park, March 14, 2023
● City of Fullerton, March 21, 2023
MEMBERY AGENCY TOOLKIT
● Copy, social graphics, website images customized for member agencies
PUBLIC
INFORMATION
/
OUTREACH
PRESS RELEASES, MEDIA BRIEFINGS AND INTERVIEWS
● Issued three press releases
and one media statement:
○ New Board of Directors
○ CAC Member Recruitment
○ State Audit
○ Mid-Year Budget Review
● Conducted 19 media interviews
○ Daily Pilot
○ KFI
○ LAist
○ New Project Media
○ Spectrum News 1
○ The Orange County
Register
○ The Epoch Times
○ Voice of OC
○ Balita
○ Little Saigon TV
○ New Project Media
○ Rafu Shimpo
○ US Asian Post
○ US News Express
○ World Forum
○ World Journal
MEDIA PLACEMENTS (January-March 2023)
● Total placements: 65 | Media Impressions: 371,000
COMMUNITY EVENTS
Buena Park
● North Orange County Chamber of Commerce State of the City Fullerton
● Fullerton State of the City
Huntington Beach
● Huntington Beach Chamber AM Connect
● Huntington Beach Chamber After 5 Mixer
● Huntington Beach Mayor’s Breakfast
COMMUNITY EVENTS
Irvine
● Exchange Club of Irvine
● Greater Irvine Chamber of Commerce Government
Affairs Committee
● Irvine Valley College Foundation Awards w/Exchange
Club of Irvine
● Irvine PD Open House and Awards Banquet
Other
● Cal-CCA Networking Reception
● OCBC Sacramento Advocacy Summit
COMMUNITY OUTREACH
● Caltrans Clean Community Day,
March 25 in Irvine
QUARTERLY E-NEWSLETTER – February
● 1,236 emails sent
● 61.1% Open rate (average open for
government-related is 28.77%)
● 7.7% CTR (average click through rate for
government-related is 3.99%)
● Top 2 pages visited
○ Board of Directors announcement
○ Understanding your bill
TOP PERFORMING SOCIAL MEDIA POSTS
SOCIAL MEDIA REACH – January-March 2023
● Impressions: 144,466
● Engagements: 3,513
● Post Link Clicks: 924
● Engagement Rate: 2.4%
● Net Audience Growth: 329 new
audience members
CUSTOMER
MARKETING
NEW CUSTOMER POST-ENROLLMENT LETTER
TRANSLATIONS UNDER WAY
● Chinese
● Farsi
● Japanese
● Korean
● Spanish
● Tagalog
● Vietnamese
100% RENEWABLE COMMERCIAL CUSTOMER OUTREACH
● Introductory letter and presentation
for briefings with 100% renewable
customers
NEM EXPLANATION CHART
OTHER
ACTIVITIES
SUSTAINABILITY CHAMPION CERTIFICATE
● 100% Renewable energy
commercial customers
DIVERSITY SUPPLIER REPORT
COMMUNITY ADVERTISING
NORTH ORANGE COUNTY CHAMBER
CITIZENS ADVISORY COMMITTEE
RECRUITMENT FLYER
THANK
YOU!