AGENDA
ORANGE COUNTY POWER AUTHORITY
MEETING OF THE MARKETING AND COMMUNICATIONS COMMITTEE
Friday, September 8, 2023
11:00 a.m.
This meeting will proceed as an in-person meeting at the Travelers Building, 3333 Michelson Dr., Irvine, CA 92612 in the Palm Room. In addition, as a convenience to the public, the Orange County Power Authority is also providing an option for members of the public to remotely view and participate in the meeting. Further details are below. Please note that, in the event of a technical issue causing a disruption in the remote participation option, the meeting may continue unless otherwise required by law.
Note: Any member of the public may provide comments to the Committee on any agenda items by requesting to speak during Item 4, or on any matter not appearing on the agenda but within the jurisdiction of the Committee by requesting to speak during Item 5. When providing comments to the Committee, it is requested that you provide your name and city of residence for the record.
Commenters are requested to address their comments to the Committee as a whole through the Chair. Comments may be provided in the following manner:
To provide comments during the meeting, in-person attendees, please fill out the public speaker slip and provide it to the clerk at the beginning of the meeting. Before Items 4 and 5, the Chair or Clerk will ask members of the public to join the queue to provide public comment. The queue will remain open for a reasonable amount of time to allow members of the public sufficient time to request to speak and inform the Committee of the number of speakers. After such time, the queue will be closed and the members of the public who have joined the queue to speak will be recognized at the appropriate time may speak. To join the queue on Zoom video conference by computer or mobile phone, use the “Raise Hand” feature. If joining the meeting using the Zoom dial-in number, you can raise your hand and join the queue by pressing *9. Members of the public will not be shown on video but will be able to speak when called upon.
Comments shall generally be limited to three minutes when speaking, provided that the Chair may equally reduce each speaker’s time to accommodate a large number of speakers or a large number of agenda items. If you have anything that you wish to be distributed to the Committee, please provide it via [email protected], who will distribute the information to the Members.
The public may participate using the following remote options:
ZOOM WEBINAR
Please click the link below to join the webinar:
Launch Meeting - Zoom
Dial-in: 1-669-900-6833
Webinar ID: 827 5431 4426
1. CALL TO ORDER
2. PLEDGE OF ALLEGIANCE
3. ROLL CALL
4. PUBLIC COMMENTS ON AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items on the agenda.
5. PUBLIC COMMENTS ON NON-AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items not on the agenda but within the jurisdiction of the Committee.
6. COMMITTEE MEMBER ANNOUNCEMENTS
Committee Members may briefly provide information to other members of the Committee and the public, ask questions of staff, or report on conferences, events, or activities related to Authority business. There is to be no discussion or action taken on comments made by Committee Members unless authorized by law.
7. REGULAR CALENDAR
The following items call for discussion or action by the Committee. The Committee may discuss and/or take action on any item listed below if the Committee is so inclined.
1. MINUTES FOR THE MARKETING AND COMMUNICATIONS
COMMITTEE MEETING OF APRIL 7, 2023
Recommended Action:
Approve as submitted.
8. REGULAR CALENDAR
The following items call for discussion or action by the Committee. The Committee may discuss and/or take action on any item listed below if the Committee is so inclined.
1. MARKETING & COMMUNICATIONS UPDATE, INCLUDING UPDATE
ON SURVEY AND RESEARCH FINDINGS
Recommend Action:
Receive and file.
9. ADJOURNMENT
Compliance with the Americans with Disabilities Act
OCPA meetings comply with the protections and prohibitions of the Americans with Disabilities Act. Individuals with a disability who require a modification or accommodation, including auxiliary aids or services, in order to participate in the public meeting may contact 949-263-2612. Requests for disability-related modifications or accommodations require different lead times and should be provided at least 72-hours in advance of the public meeting.
Availability of Documents
Copies of the agenda and agenda packet are available at www.ocpower.org. Late-arriving documents related to a Committee meeting item which are distributed to a majority of the Committee prior to or during the Committee meeting are available for public review as required by law. Public records, including agenda-related documents, can be requested electronically at [email protected] or by mail to 315642 Sand Canyon Avenue, P.O. Box 54283, Irvine, CA 92619-4283. The documents may also be posted at the above website.
Such public records are also available for inspection, by appointment, at 3349 Michelson Drive, Suite 200, Irvine, CA 92612. Please contact [email protected] to arrange an appointment.
MINUTES
REGULAR MEETING
MARKETING AND COMMUNICATIONS COMMITTEE
ORANGE COUNTY POWER AUTHORITY
Friday, April 7, 2023
1. CALL TO ORDER
Chair Jung called to order the Regular Meeting of the Marketing and Communications Committee at 11:36 a.m. on Wednesday, April 7, 2023.
2. PLEDGE OF ALLEGIANCE
Chair Jung led the Pledge of Allegiance.
3. ROLL CALL
Present: Chair Fred Jung City of Fullerton
Director Jose T. Castañeda City of Buena Park
4. PUBLIC COMMENTS ON AGENDA ITEMS
None
5. PUBLIC COMMENTS ON NON-AGENDA ITEMS
None
6. COMMITTEE MEMBER ANNOUNCEMENTS
None
7. REGULAR CALENDAR
1. ADOPT 2023 CALENDAR
Action Taken:
Director Castañeda made the motion, seconded by Chair Jung to adopt the 2023 Meeting Calendar as follows: June 2, 2023, September 8, 2023, and November 3, 2023 at 11:00 a.m.
The motion carried unanimously by the following vote:
Ayes: Chair Jung, Director Castañeda
Noes: None
Absent: None
2. MARKETING & COMMUNICATIONS UPDATE
Director of Communications and External Affairs, Joe Mosca, provided a summary of the presentation on this item.
Chair Jung requested a media day for the Board of Directors to add photographs to the OCPA portfolio to assist with the media campaigns.
Action Taken:
Received and Filed.
8. ADJOURNMENT
There being no further business to come before the Committee, Chair Jung adjourned the meeting at 12:05 p.m. The next OCPA Marketing and Communications Regular meeting will be on June 2, 2023.
Submitted by:
Pat Jacquez-Nares, Board Authority Secretary
Compliance with the Americans with Disabilities Act
OCPA meetings comply with the protections and prohibitions of the Americans with Disabilities Act. Individuals with a disability who require a modification or accommodation, including auxiliary aids or services, in order to participate in the public meeting may contact 949-263-2612. Requests for disability-related modifications or accommodations require different lead times and should be provided at least 72-hours in advance of the public meeting.
Availability of Documents
Copies of the agenda and agenda packet are available at www.ocpower.org. Late-arriving documents related to a Committee meeting item which are distributed to a majority of the Committee prior to or during the Committee meeting are available for public review as required by law. Public records, including agenda-related documents, can be requested electronically at [email protected] or by mail to 315642 Sand Canyon Avenue, P.O. Box 54283, Irvine, CA 92619-4283. The documents may also be posted at the above website.
Such public records are also available for inspection, by appointment, at 3349 Michelson Drive, Suite 200, Irvine, CA 92612. Please contact [email protected] to arrange an appointment.
ORANGE COUNTY POWER AUTHORITY
Staff Report – Item 8.1
-------------------------------------------------------------------------------------------------------------------- To: Orange County Power Authority Marketing & Communications Committee From: Joe Mosca, Interim Chief Executive Officer
Subject: MARKETING & COMMUNICATIONS UPDATE, INCLUDING UPDATE ON
SURVEY AND RESEARCH FINDINGS
Date: September 8, 2023
--------------------------------------------------------------------------------------------------------------------
RECOMMENDATION
Receive and file.
BACKGROUND
The Communications & External Affairs (CEA) team of Orange County Power Authority (OCPA) has been busy during the summer of 2023 communicating with the media, the public, member agencies, elected leaders, non-governmental organizations, key customers, and residential and commercial customers. Please find attached a presentation that recaps OCPA marketing & communications activities over the past several months and the strategic focus for the next several months, especially as it relates to our One-Year Anniversary. Reveille will also provide an update on a survey conducted regarding OCPA and share research findings.
FISCAL IMPACT
None
ATTACHMENT
Attachment A: Marketing & Communications UPDATE Presentation 1 Public Outreach Update
Summer 2023
PUBLIC OUTREACH UPDATE SUMMER 2023
• Began planning for one-year anniversary of residential service in October • Participated in five community outreach events
• Became members of eight multicultural chambers/organizations • Presented OCPA overview to three multicultural organizations • Launched OhmConnect customer incentive program
• Filmed first two episodes of Sustainably Speaking with Joe Mosca • Earned positive media coverage
• Refreshed consumer brochure & website
• Released two community newsletters – June and August
• Conducted four paid social media campaigns
2 Highlights
3 PUBLIC OUTREACH UPDATE SUMMER 2023
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
4 PUBLIC OUTREACH UPDATE SUMMER 2023
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
5 PUBLIC OUTREACH UPDATE SUMMER 2023
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
6 PUBLIC OUTREACH UPDATE SUMMER 2023
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
7 PUBLIC OUTREACH UPDATE SUMMER 2023
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
8 PUBLIC OUTREACH UPDATE SUMMER 2023
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
PUBLIC OUTREACH UPDATE SUMMER 2023
Movie Theatre Ad
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
9 PUBLIC OUTREACH UPDATE SUMMER 2023
Social Media
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
10 PUBLIC OUTREACH UPDATE SUMMER 2023
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
11 PUBLIC OUTREACH UPDATE SUMMER 2023
• Climate change is bringing record dangerous high
temperatures for sustained periods of time. There is a
need for increased shade in member communities.
• In each member community, the city councils can
plant a small cluster of trees (3) around a bench in a
public space to create a shady resting spot for
residents. OCPA can place a commemorative plaque
on the back of the bench.
Commemorative resting spot
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
12 PUBLIC OUTREACH UPDATE SUMMER 2023 13
• Street artists are using public spaces to communicate important messages that make a statement.
• Using biodegradable paint, write an artful message on the street in front of member community City Halls to show the city’s commitment to addressing climate change.
• The message will be succinct and about climate action. We will craft a thought-provoking message to draw attention to
sustainability and renewable energy.
• Use a cherry picker or drone to photograph the city councils standing behind the message with City Hall in the background.
Climate Action Street Art
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
13 PUBLIC OUTREACH UPDATE SUMMER 2023 14
• Hold deskside briefings with Board Chair Fred Jung
and Interim CEO Joe Mosca
Media Outreach
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
14 PUBLIC OUTREACH UPDATE SUMMER 2023
• State of the Agency
City Council Presentations
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
15 PUBLIC OUTREACH UPDATE SUMMER 2023
• Orange County Sustainability Decathlon, October 7-8
• Irvine Global Village, October 14
• Buena Park, Silverado Days, October 20-22
• Fullerton ”Korea Day Harmony & Respect” Festival, October 27-29 • Huntington Beach Surf City Nights, October date TBD
ONE-YEAR ANNIVERSARY PLAN HIGHLIGHTS:
16 Community Outreach Events
PUBLIC OUTREACH UPDATE SUMMER 2023
BIG IDEA: CLIMATE ACTION CONVERSATIONS
17 • Engage outside experts to inform interested residents about the importance of renewable energy to address
climate change.
• Partner with other environmentally focused
organizations to co-sponsor the series to amplify
marketing efforts and reach more potential attendees
• Quarterly event
18 Activity Recap
PUBLIC OUTREACH UPDATE SUMMER 2023
COMPLETED
• City of Irvine Earth Day, April 15
• Irvine Korean Cultural Festival, May 13
• Fullerton Day of Music, June 21
• Buena Park Concerts in the Park, August 2
• Buena Park Super Senior Fair, August 12
COMMUNITY OUTREACH EVENTS
19 PUBLIC OUTREACH UPDATE SUMMER 2023
Established memberships with:
1. Asian Business Association of Orange County
2. Black Chamber of Orange County
3. Filipino American Chamber of Commerce of Orange County
4. Iranian American Chamber of Commerce
5. Korean American Chamber of Commerce
6. Orange County Chinese American Chamber of Commerce
7. Orange County Hispanic Chamber of Commerce
8. Vietnamese American Chamber of Commerce
MULITCULTURAL CHAMBER AND ORGANIZATION MEMBERSHIPS
20 PUBLIC OUTREACH UPDATE SUMMER 2023
Made presentations to:
• Asian Business Association of Orange County
• Filipino American Chamber of Commerce of Orange
County Power Networking Lunch
• Vietnamese American Chamber of Commerce Board
of Directors
MULTICULTURAL OUTREACH
21 PUBLIC OUTREACH UPDATE SUMMER 2023
Money and energy-saving program
communicated to customers via:
• Website
• Social media
• Newsletter
• Media release
OHMCONNECT MARKETING LAUNCH
22 PUBLIC OUTREACH UPDATE SUMMER 2023
• Recorded first episode with Chair Jung
• Recorded second episode with Ayn Craciun, Climate Action Campaign
SUSTAINABLY SPEAKING WITH JOE MOSCA
23 PUBLIC OUTREACH UPDATE SUMMER 2023
• Issued four media releases:
• Bright Futures Grant Recipients
• OhmConnect Partnership
• OCPA Hires Energy Programs Analyst and Promotes Key Staff • OCPA Demonstrates Continued Financial Strength With Approval of FY 23-24 Budget
MEDIA RELEASES
24 PUBLIC OUTREACH UPDATE SUMMER 2023
BROCHURE REFRESH
25 PUBLIC OUTREACH UPDATE SUMMER 2023 26
WEBSITE REFRESH
26 PUBLIC OUTREACH UPDATE SUMMER 2023
• June – August 2023
• 19 media mentions (broadcast, online/print, social)
• 84.2% positive
27 MEDIA SENTIMENT & PLACEMENTS
27 PUBLIC OUTREACH UPDATE SUMMER 2023
• 1,435 emails sent
• 59% open rate (average open for government-related is 28.77%) • 2.6% click through rate
• Top 2 website pages visited
○ Power Purchase Agreement blog post
○ Statement from Chair Fred Jung re: Appointment of Interim CEO, Joe Mosca
QUARTERLY COMMUNITY NEWSLETTER - JUNE
28 PUBLIC OUTREACH UPDATE SUMMER 2023
• 1,501 emails sent
• 56% open rate (average open for government-related is 28.77%) • 3.8% click through rate
• Top 2 website pages visited
○ OCPA demonstrates continued financial strength with
approved FY23-24 budget
○ Blog: Say hello to electricity bill savings
QUARTERLY COMMUNITY NEWSLETTER - AUGUST
29 PUBLIC OUTREACH UPDATE SUMMER 2023
Published three blog posts:
• Q&A with OCPA Vice Chair Kathleen
Treseder
• Say Hello to OhmConnect
• Views from the Climate Reality Project OC
BLOG POSTS
30 PUBLIC OUTREACH UPDATE SUMMER 2023
Ran four paid social campaigns:
• OCPA is 2% less than investor-owned utility (generation rate) • Newsletter signups
• Renewable energy movement
• Solar Net Surplus Compensation
SOCIAL MEDIA CAMPAIGNS
31 PUBLIC OUTREACH UPDATE SUMMER 2023
Provided information about:
• Who to contact in the event of a power outage
• Power outage preparedness kit recommendations
• How to sign up for OC Alert
32 TROPICAL STORM HILARY PREPARATION POSTS
32 THANK
YOU!
33