AGENDA
ORANGE COUNTY POWER AUTHORITY
MEETING OF THE MARKETING AND COMMUNICATIONS COMMITTEE
Monday, September 22, 2025
4:30 p.m.
This meeting will proceed as an in-person meeting at 15310 Barranca Parkway, Suite 250, Irvine, CA 92618. In addition, as a convenience to the public, the Orange County Power Authority is also providing an option for members of the public to remotely view and participate in the meeting.
Further details are below. Please note that, in the event of a technical issue causing a disruption in the remote participation option, the meeting may continue unless otherwise required by law.
Note: Any member of the public may provide comments to the Committee on any agenda items only by requesting to speak during Item 4. When providing comments to the Committee, it is requested that you provide your name and city of residence for the record. Commenters are requested to address their comments to the Committee as a whole through the Chair. Comments may be provided in the following manner:
To provide comments during the meeting, in-person attendees, please fill out the public speaker slip and provide it to the clerk at the beginning of the meeting. Before Item 4, the Chair or Clerk will ask members of the public to join the queue to provide public comment. The queue will remain open for a reasonable amount of time to allow members of the public sufficient time to request to speak and inform the Committee of the number of speakers. After such time, the queue will be closed and the members of the public who have joined the queue to speak will be recognized at the appropriate time may speak. To join the queue on Zoom video conference by computer or mobile phone, use the “Raise Hand” feature. If joining the meeting using the Zoom dial-in number, you can raise your hand and join the queue by pressing *9. Members of the public will not be shown on video but will be able to speak when called upon.
Comments shall generally be limited to three minutes when speaking, provided that the Chair may equally reduce each speaker’s time to accommodate a large number of speakers or a large number of agenda items. If you have anything that you wish to be distributed to the Committee, please provide it via [email protected], who will distribute the information to the Members.
The public may participate using the following remote options:
ZOOM WEBINAR
Please click the link below to join the webinar:
Launch Meeting - Zoom
Dial-in: 1-669-900-6833
Webinar ID: 84259852538
1. CALL TO ORDER
2. PLEDGE OF ALLEGIANCE
3. ROLL CALL
4. PUBLIC COMMENTS ON AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items on the agenda.
5. PUBLIC COMMENTS ON NON-AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items not on the agenda but within the jurisdiction of the Committee.
6. COMMITTEE MEMBER ANNOUNCEMENTS
Committee Members may briefly provide information to other members of the Committee and the public, ask questions of staff, or report on conferences, events, or activities related to Authority business. There is to be no discussion or action taken on comments made by Committee Members unless authorized by law.
7. CONSENT CALENDAR
The following items call for discussion or action by the Committee. The Committee may discuss and/or take action on any item listed below if the Committee is so inclined.
1. MINUTES FOR THE MARKETING AND COMMUNICATIONS
COMMITTEE MEETING OF MAY 29, 2025
Recommended Action:
Approve as submitted.
8. REGULAR CALENDAR
The following items call for discussion or action by the Committee. The Committee may discuss and/or take action on any item listed below if the Committee is so inclined.
1. MARKETING AND COMMUNICATIONS UPDATE FOR JUNE- AUGUST 2025
OCPA staff will highlight the launch of “The OCPA Way” messaging handbook, new outreach materials for prospective member cities, messaging for upcoming Power Content Label, and expanded digital and community engagement efforts, including videos, ads, and updated web content.
Recommended Action:
Receive and file
9. ADJOURNMENT
Compliance with the Americans with Disabilities Act
OCPA meetings comply with the protections and prohibitions of the Americans with Disabilities Act. Individuals with a disability who require a modification or accommodation, including auxiliary aids or services, in order to participate in the public meeting may contact 949-263-2612. Requests for disability-related modifications or accommodations require different lead times and should be provided at least 72-hours in advance of the public meeting.
Availability of Documents
Copies of the agenda and agenda packet are available at www.ocpower.org. Late-arriving documents related to a Committee meeting item which are distributed to a majority of the Committee prior to or during the Committee meeting are available for public review as required by law. Public records, including agenda-related documents, can be requested electronically at [email protected] or by mail to 15642 Sand Canyon Avenue, P.O. Box 54283, Irvine, CA 92619-4283. The documents may also be posted at the above website.
Such public records are also available for inspection, by appointment, at 15310 Barranca Parkway, Suite 250, Irvine, CA 92618. Please contact [email protected] to arrange an appointment.
MINUTES
SPECIAL MEETING
MARKETING AND COMMUNICATIONS COMMITTEE
ORANGE COUNTY POWER AUTHORITY
Thursday, May 29, 2025
OCPA Marketing & Communications Regular Meeting of May 29, 2025 Page 1
1. CALL TO ORDER
Director Grandis called to order the Special Meeting of the Marketing and Communications Committee at 2:32 p.m. on Thursday, May 29, 2025.
2. PLEDGE OF ALLEGIANCE
Director Go led the Pledge of Allegiance.
3. ROLL CALL
Present: Director Glenn Grandis City of Fountain Valley Director William Go City of Irvine
4. PUBLIC COMMENTS ON AGENDA ITEMS
None
5. COMMITTEE MEMBER ANNOUNCEMENTS
Director Grandis thanked the marketing team for their quick preparation for this meeting.
6. CONSENT CALENDAR
Moved by Director Go and seconded by Director Grandis to approve the Consent Calendar.
The motion carried unanimously by the following vote:
Ayes: Director Grandis, Director Go
Noes: None
Absent: None
1. MINUTES FOR THE MARKETING AND COMMUNICATIONS
COMMITTEE MEETING OF MARCH 3, 2025
Action Taken:
Approved as submitted.
7. REGULAR CALENDAR
1. REVIEW AND CONSIDERATION OF SECOND AMENDMENT TO
MARKETING, COMMUNICATIONS, AND DESIGN SERVICES
CONTRACT
OCPA Marketing & Communications Regular Meeting of May 29, 2025 Page 2 Director of Communications & External Affairs Jacquie Henderson provided a summary of this item.
Director Grandis requested the paid media breakdown and questioned how we would grow the agency moving forward.
Director Go asked if the IP address was OCPA’s. He requested that the staff also market to the businesses. Director Go requested that this contract go through an RFP process to keep things fresh.
Moved by Director Grandis and seconded by Director Go to:
1. Review marketing and communications results for FY24/25, and review and discuss outline for FY25/26 marketing and public outreach.
2. Recommend that the Board of Directors authorize the CEO to execute an amendment to the agreement with Reveille, Inc. for communications, marketing, strategy, public engagement, digital, and graphic design services, effective from July 1, 2025, to June 30, 2026, and increasing the not-to-exceed amount by $1,000,000, bringing the total not-to-exceed amount to $3,999,686.
The motion carried unanimously by the following vote:
Ayes: Director Grandis, Director Go
Noes: None
Absent: None
8. ADJOURNMENT
There being no further business to come before the Committee, Director Grandis adjourned the meeting at 3:22 p.m.
Submitted by:
Pat Jacquez-Nares, Board Authority Secretary
ORANGE COUNTY POWER AUTHORITY
Staff Report – Item No. 8.1
-------------------------------------------------------------------------------------------------------------------- To: Orange County Power Authority Marketing and Communications Committee From: Jacquie Henderson, Director of Communications & External Affairs Approved by: Joe Mosca, Chief Executive Officer
Subject: MARKETING AND COMMUNICATIONS UPDATE FOR JUNE - AUGUST 2025 Date: September 22, 2025
--------------------------------------------------------------------------------------------------------------------
RECOMMENDED ACTION
Receive and file
BACKGROUND
The Orange County Power Authority (OCPA) Marketing and Communications Committee meets quarterly to review the agency’s outreach and engagement activities over the previous two to three months. This report will provide details on the success of notable outreach efforts over the past three months, and key future happenings.
ANALYSIS AND DISCUSSION
The summer months have provided ample opportunities for OCPA to engage with customers and the community, and to enhance communications tools. The agency continues to provide information on customer programs across OCPA and partner platforms, while continuing to build relationships with city and community stakeholders across a wide variety of channels. Highlights are outlined below:
The OCPA Way Messaging Handbook
The CalCCA Conference in April was an informative showcase of other CCAs across the state and their approach to communications and marketing. A main takeaway was the comprehensive internal communications efforts exercised by other CCAs that OCPA has been lacking, which provide helpful tidbits and talking points for all staff members to communicate about their agency. The first step to developing a suite of tools for OCPA is a detailed master messaging handbook designed to educate about the facets of OCPA. This comprehensive tool is complete and will be provided to staff, Board members, and Community Advisory Committee members as a resource to support organizational alignment for consistent messaging when communicating about OCPA. This will also serve as a valuable onboarding tool for new staff members. The next step is to create more concise tools for use when in the community, and as educational tools for students and staff. This will include pocket cards on key topics, and a helpful Q&A document for the typical inquiries received when engaging with community members.
Prospective Member City Outreach
In previous public meetings with the Board of Directors, it was noted that a handout specifically for use in recruiting new member cities to OCPA would be helpful. Communications staff and consultants began work on a brochure that highlights the positive impacts of a CCA on its member cities, the benefits of OCPA, and the steps to becoming a member city. This past month, the brochure was completed, and this resource is now available for use.
Community Outreach
With the agency’s hyperlocal communications approach this fiscal year, efforts are concentrated on educating customer communities rather than building general awareness across Orange County as a whole. OCPA began placing public education advertisements in local community publications including Community Guides for each member city. The messaging centers on OCPA education and the current programs available to customers. Community Guide publications will continue throughout the year, and messaging will be updated to reflect the latest customer programs.
Digital Communications
OCPA is proud to represent and support multicultural communities across its member cities and is honored to receive support of the agency’s efforts from their leaders. To highlight this support, OCPA has published a series of community leader videos on its digital platforms.
Digital efforts have also included focus on the OCPA website and enhancing key landing pages to better inform customers and the public. The first page to see improvements is the Careers landing page, which now showcases employee benefits and speaks to the comradery of OCPA employees that make the agency a great place to work.
Upcoming Events
In the coming months, OCPA staff looks forward to numerous community-facing events and opportunities to connect with customers, including Irvine Global Village, the Fountain Valley Boys & Girls Club Annual Gala, Buena Park Silverado Days, and Fullerton Oktoboofest. Early October will see OCPA’s annual Open House celebrating three years of service and honoring community leaders. The agency also recently completed its annual voter survey to measure community member sentiment both about OCPA and about a range of topics. The results of the survey will be presented to the Board at the October 13, 2025, meeting. Additional website landing pages are in the process of being refreshed and will be launched shortly, and a digital billboard will be placed in partnership with the City of Fountain Valley to help increase awareness of OCPA ahead of the transition to service in late 2026.
FISCAL IMPACT
None.
ATTACHMENT
Attachment A – OCPA September Marketing Communications Committee Update Marketing &
Communications Update
September 22, 2025
MARKETING AND COMMUNICATIONS UPDATE
Internal Communications
• Developed The OCPA Way master messaging handbook to support organizational alignment for consistent messaging when communicating about OCPA.
Prospective Member City Outreach
• Created a comprehensive tri-fold brochure for use when meeting city leaders and staff. The brochure was designed to provide a thorough overview of OCPA’s mission, achievements, benefits and offerings, and to inspire new cities to consider taking steps to join OCPA.
Community Outreach
• Secured and placed advertisements in local community guides in the member cities of Fullerton, Fountain Valley, Irvine, and Buena Park.
Digital Communications
• Published community leader videos on YouTube, LinkedIn and Meta to inform about the benefits of OCPA and demonstrate grassroots support for OCPA.
• Developing updates to key webpages, with production and launch of the new Careers page complete. 2 HIGHLIGHTS
3 MARKETING AND COMMUNICATIONS UPDATE
INTERNAL COMMUNICATIONS
Developed The OCPA Way master messaging handbook to help representatives of OCPA communicate with external audiences in a clear, unified, and consistent manner. The messaging book is the first part of an extended internal communications strategy that also includes key message pocket cards and a
comprehensive “Q&As” resource to further support
communications efforts.
4 MARKETING AND COMMUNICATIONS UPDATE
INTERNAL COMMUNICATIONS
5 MARKETING AND COMMUNICATIONS UPDATE
INTERNAL COMMUNICATIONS
6 MARKETING AND COMMUNICATIONS UPDATE
INTERNAL COMMUNICATIONS
7 MARKETING AND COMMUNICATIONS UPDATE
PROSPECTIVE MEMBER CITY OUTREACH
Created a comprehensive tri-fold brochure that highlights steps to membership, community impact, programs and benefits.
8 MARKETING AND COMMUNICATIONS UPDATE
COMMUNITY OUTREACH
Placed public education ads in member city Community Guide publications focused on OCPA’s commitment to creating a clean energy future and highlighting the free Energy Efficiency Kit offering for residential customers.
Buena Park Today Fountain Pen Fullerton Connect
9 MARKETING AND COMMUNICATIONS UPDATE
DIGITAL COMMUNICATIONS
Leverage community leaders’ support of OCPA to inform about the benefits of OCPA through videos that have been posted on YouTube, Facebook, Instagram and LinkedIn.
Watch on youtube.com/@ocpowerauthority
10 MARKETING AND COMMUNICATIONS UPDATE
DIGITAL COMMUNICATIONS
In process of updating key website landing pages with the Careers page being recently launched.
MARKETING AND COMMUNICATIONS UPDATE
OCPA Annual Open House
• Planning is underway for the October 2nd Open House. Marketing and communications efforts include awareness and outreach, run-of-show development, and engagement activities.
Annual Voter Survey
• OCPA’s annual survey of registered voters in Orange County has been completed and results on general sentiment and OCPA awareness will be presented to the Board of Directors in October.
Full Calendar of Community Engagement
• October is one of OCPA’s busiest months for engagement with Irvine Global Village, the Fountain Valley Boys & Girls Club Annual Gala, Buena Park Silverado Days, and Fullerton Oktoboofest.
Additional Webpage Development
• New designs are underway for multiple additional website landing pages, including the NEM landing page and the Residential and Commercial Options pages. The next page to be launched will be the opt-out page.
Fountain Valley Digital Billboard
• To increase awareness of OCPA ahead of the transition to service, a digital billboard is being utilized in partnership with the City of Fountain Valley.
11 UP NEXT
12 MARKETING AND COMMUNICATIONS UPDATE
2025 POWER CONTENT LABEL MAILER
The annual PCL mailer will be sent at the end of the year with facts about and impacts made by OCPA.
THANK YOU!