AGENDA
ORANGE COUNTY POWER AUTHORITY
MEETING OF THE MARKETING AND COMMUNICATIONS COMMITTEE
Monday, December 1, 2025
4:30 p.m.
This meeting will proceed as an in-person meeting at 15310 Barranca Parkway, Suite 250, Irvine, CA 92618. In addition, as a convenience to the public, the Orange County Power Authority is also providing an option for members of the public to remotely view and participate in the meeting.
Further details are below. Please note that, in the event of a technical issue causing a disruption in the remote participation option, the meeting may continue unless otherwise required by law.
Note: Any member of the public may provide comments to the Committee on any agenda items only by requesting to speak during Item 4. When providing comments to the Committee, it is requested that you provide your name and city of residence for the record. Commenters are requested to address their comments to the Committee as a whole through the Chair. Comments may be provided in the following manner:
To provide comments during the meeting, in-person attendees, please fill out the public speaker slip and provide it to the clerk at the beginning of the meeting. Before Item 4 and Item 5, the Chair or Clerk will ask members of the public to join the queue to provide public comment. The queue will remain open for a reasonable amount of time to allow members of the public sufficient time to request to speak and inform the Committee of the number of speakers. After such time, the queue will be closed and the members of the public who have joined the queue to speak will be recognized at the appropriate time may speak. To join the queue on Zoom video conference by computer or mobile phone, use the “Raise Hand” feature. If joining the meeting using the Zoom dial-in number, you can raise your hand and join the queue by pressing *9. Members of the public will not be shown on video but will be able to speak when called upon.
Comments shall generally be limited to three minutes when speaking, provided that the Chair may equally reduce each speaker’s time to accommodate a large number of speakers or a large number of agenda items. If you have anything that you wish to be distributed to the Committee, please provide it via [email protected], who will distribute the information to the Members.
The public may participate using the following remote options:
ZOOM WEBINAR
Please click the link below to join the webinar:
Launch Meeting - Zoom
Webinar ID: Dial-in: 1-6870 7120 7501 69-900-6833
1. CALL TO ORDER
2. PLEDGE OF ALLEGIANCE
3. ROLL CALL
4. PUBLIC COMMENTS ON AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items on the agenda.
5. PUBLIC COMMENTS ON NON-AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items not on the agenda but within the jurisdiction of the Committee.
6. COMMITTEE MEMBER ANNOUNCEMENTS
Committee Members may briefly provide information to other members of the Committee and the public, ask questions of staff, or report on conferences, events, or activities related to Authority business. There is to be no discussion or action taken on comments made by Committee Members unless authorized by law.
7. CONSENT CALENDAR
The following items call for discussion or action by the Committee. The Committee may discuss and/or take action on any item listed below if the Committee is so inclined.
1. MINUTES FOR THE MARKETING AND COMMUNICATIONS
COMMITTEE MEETING OF SEPTEMBER 22, 2025
Recommended Action:
Approve as submitted.
8. REGULAR CALENDAR
The following items call for discussion or action by the Committee. The Committee may discuss and/or take action on any item listed below if the Committee is so inclined.
1. MARKETING AND COMMUNICATIONS UPDATE FOR SEPTEMBER -
DECEMBER 2025
Recommended Action:
Receive and file
2. ADOPT 2026 MARKETING AND COMMUNICATIONS COMMITTEE
MEETING CALENDAR
Recommended Action:
Adopt 2026 Marketing & Communications Committee Meeting Calendar.
9. ADJOURNMENT
Compliance with the Americans with Disabilities Act
OCPA meetings comply with the protections and prohibitions of the Americans with Disabilities Act. Individuals with a disability who require a modification or accommodation, including auxiliary aids or services, in order to participate in the public meeting may contact 949-263-2612. Requests for disability-related modifications or accommodations require different lead times and should be provided at least 72-hours in advance of the public meeting.
Availability of Documents
Copies of the agenda and agenda packet are available at www.ocpower.org. Late-arriving documents related to a Committee meeting item which are distributed to a majority of the Committee prior to or during the Committee meeting are available for public review as required by law. Public records, including agenda-related documents, can be requested electronically at [email protected] or by mail to 15642 Sand Canyon Avenue, P.O. Box 54283, Irvine, CA 92619-4283. The documents may also be posted at the above website.
Such public records are also available for inspection, by appointment, at 15310 Barranca Parkway, Suite 250, Irvine, CA 92618. Please contact [email protected] to arrange an appointment.
MINUTES
MARKETING AND COMMUNICATIONS COMMITTEE
ORANGE COUNTY POWER AUTHORITY
Monday, September 22, 2025
OCPA Marketing & Communications Regular Meeting of September 22, 2025 Page 1
1. CALL TO ORDER
Director Go called to order the Special Meeting of the Marketing and Communications Committee at 4:30 p.m. on Monday, September 22, 2025.
2. PLEDGE OF ALLEGIANCE
Director Grandis led the Pledge of Allegiance.
3. ROLL CALL
Present: Director Glenn Grandis City of Fountain Valley Director William Go City of Irvine
4. PUBLIC COMMENTS ON AGENDA ITEMS
None
5. PUBLIC COMMENTS ON NON-AGENDA ITEMS
None
6. COMMITTEE MEMBER ANNOUNCEMENTS
Director Go said the Marketing and Communications team recently toured the Irvine Metrolink facility across the street. He said this is one of the busier hubs of the Metrolink and he would like to move forward with OCPA getting involved in any type of marketing aspects.
7. CONSENT CALENDAR
Moved by Director Grandis and seconded by Director Go to approve the Consent Calendar.
The motion carried unanimously by the following vote:
Ayes: Director Grandis, Director Go
Noes: None
Absent: None
1. MINUTES FOR THE MARKETING AND COMMUNICATIONS
COMMITTEE MEETING OF MAY 29, 2025
Action Taken:
Approved as submitted.
OCPA Marketing & Communications Regular Meeting of September 22, 2025 Page 2
8. REGULAR CALENDAR
1. MARKETING AND COMMUNICATIONS UPDATE FOR JUNE- AUGUST 2025
Director of Communications & External Affairs Jacquie Henderson said the M&C Committee meets quarterly to review the agency’s outreach and engagement activities over the previous two to three months. She provided a summary of the efforts for the previous quarter.
Action Taken:
Received and filed.
8. ADJOURNMENT
There being no further business to come before the Committee, Director Grandis adjourned the meeting at 4:55 p.m. He said the next Marketing and Communications regular meeting will be on Monday, December 1, at 4:30 p.m.
Submitted by:
Lisette Chel Walker, Interim Board Authority Secretary
ORANGE COUNTY POWER AUTHORITY
Staff Report – Item 8.1
-------------------------------------------------------------------------------------------------------------------- To: Orange County Power Authority Board of Directors
From: Jacquie Henderson, Director of Communications & External Affairs Subject: MARKETING AND COMMUNICATIONS UPDATE FOR SEPTEMBER - DECEMBER 2025
Date: December 1, 2025
--------------------------------------------------------------------------------------------------------------------
STRATEGIC GOALS
☐ Enrich & Grow the OCPA Community:
☐ Prioritize Fiscal Sustainability & Affordability:
☒ Design & Deploy Community-Aligned Customer Programs:
☐ Energize Our Community with Renewable Energy:
☐ Raise Awareness of Community Energy & Advocate for Our Customers:
☐ Not Applicable:
RECOMMENDED ACTION
Receive and file.
BACKGROUND
The Orange County Power Authority (OCPA) Marketing and Communications Committee meets quarterly to review the agency’s outreach and engagement activities over the previous two to three months. This report will provide details on the success of notable outreach efforts over the past three months, and key future happenings.
ANALYSIS AND DISCUSSION
This fall, OCPA participated in numerous community events to interact with current and potential customers while promoting the mission of decreasing carbon emissions through the procurement of more renewable energy. OCPA continues to provide information on customer programs across its own and partner platforms, while continuing to build relationships with city and community stakeholders across a wide variety of channels. Highlights are outlined below:
OCPA Advertising Campaign Refresh
As part of the annual budget with contracted agency partner Reveille Inc., OCPA updates its advertising campaign to continue being response to community needs while maturing the brand. The new concept called “Powering the Communities We Call Home,” features imagery of OCPA member cities with an emphasis on the agency’s own captured photography. The new campaign is featured prominently on the latest OCPA Power Content Label and has appeared in member city community guides as print ads.
Direct Mail Postcards Promoting OCPA Programs
In October, OCPA designed and sent direct mail postcards to customers promoting OCPA’s residential battery storage rebate program and Energy Efficiency Kits program. The Battery storage postcard was targeted to high energy use customers and customers with solar panels, and the energy efficiency kit postcard was sent to customers enrolled in the CARE and FERA low-income programs.
Almost 57,000 total postcards were sent, and the results were remarkable. The battery rebate application rate more than doubled, and the Energy Efficiency Kit application rate exceeded expectations by increasing six-fold after mailers were sent. On top of this, customers who visited the OCPA Marketplace learned about the Charge@Home program offering a full rebate on level 2 EV chargers. This program saw application rates increase five-fold with the program closing at the end of October having met budget capacity.
Community Outreach and Events
In October, Communications staff and marketing partner Reveille Inc. assisted with facilitating OCPA’s third anniversary event and celebration of community champions. The event included mission-aligned, branded takeaway items for attendees, a new step-and-repeat, and custom signage.
Soon thereafter, staff attended the first OCPA Day of Service that included newly designed T-shirts promoting the agency’s support of its communities.
Throughout the fall, OCPA participated in over 20 community and chamber events, including major events like the Irvine Global Village Festival that attracts thousands of attendees. Staff interacted with over 500 community members, answering questions and providing information on the organization.
CEO Joe Mosca spoke at the Youth Climate Summit alongside elected officials, and Director of Communications and External Affairs presented for the second time at the Fountain Valley Mayor’s Breakfast. Both Mosca and Henderson represented OCPA as speakers at the annual Go Green & Health Expo hosted by the Filipino American Chamber of Commerce.
Marketing Materials
To engage kids in clean energy and the work of OCPA, a branded coloring book was designed as a promotional item for community events. The hope is that this item can engage kids while giving staff the opportunity to interact with their parents and/or caregivers. Also newly developed is a flier on lithium-ion battery safety that includes both e-bike battery care and EV charging tips. Additionally, the CARE FERA flier developed by OCPA to promote enrollment into these low-income programs was updated with the latest information and translated into five languages.
With input from the Marketing and Communications Committee, staff designed the 2024 Power Content Label (PCL) mailer, which was sent to all current OCPA customers. The design embraces the “Powering the Communities We Call Home” concept and the copy highlights OCPA’s community reinvestment. The design also provides insight into how to better understand the PCL, given that total portfolio emissions are not included in the highly prescriptive label – or mention of the need to add the percentage of bundled renewable energy with the percentage of renewable energy certificates – which is the first time this has been included.
Digital Communications
The OCPA website homepage has been updated to include a carousel at the top that scrolls through the latest information and programs available to customers. This update was made to help customers get the latest OCPA information without having to search through the site. It also brings life to the site with the addition of animation. A new blogpost is also in development that models a page from Ava Community Energy that dives into the reasons electricity bills have been on the rise. The goal is to have this live by the end of November. A blogpost that has gone live was written by former Community Advisory Committee member Dr. Faisal M. Qazi, D.O. titled Climate Change is Messing with Your Mind. It looks at carbon emissions through the lens of physical and mental health, helping illustrate the real world effects of pollution.
Upcoming Events
December brings many holiday events across member communities, including tree lighting ceremonies that are perfect sponsorship opportunities for OCPA. Agency branding will be included on each member city’s tree lighting marketing materials. The big holiday event for OCPA this year is a partnership with Metrolink on their Holiday Express, a mission-aligned opportunity to promote active transportation while engaging with families from across Orange County. Happening over two days at the Metrolink station across from the OCPA office, staff will be present for four train rides of 750 community members each.
Going into 2026, Communications staff are assessing OCPA’s community engagements to ensure the most impactful presence possible. Ideas include partnering with organizations on climate and energy-related community education events and connecting with key commercial accounts by hosting networking opportunities.
FISCAL IMPACT
None.
ATTACHMENTS
None.
| AGENDA ITEM 8.1
MARKETING AND COMMUNICATIONS UPDATE
SEPTEMBER – DECEMBER 2025
DECEMBER 1, 2025
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 OCPA Advertising Campaign Refresh
Buena Park Irvine Fullerton Fountain Valley
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 OCPA Advertising Campaign Refresh
Ads will be running November and December
in the following outlets:
• Nguoi Viet Daily News
• World Journal (Chinese Daily)
• Korea Times
• Korea Daily
• US News Express - (digital)
• Fountain Valley Living
• North County News Tribune
• Irvine World News
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 Direct Mail Postcards
Targeted direct mail promoting customer programs significantly increased application rates for three energy programs.
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 Community Outreach and Events
OCPA Third Anniversary Event and celebration of
community champions
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 Community Outreach and Events
Participated in over 20 community and chamber events
1. Buena Park Pumpfest
2. Girls Inc. Ignite HER Summit
3. Buena Park’s National Night Out
4. Kiwanis Club of Fountain Valley’s “Pins for Kids”
5. Super Senior Saturday in Buena Park
6. “Pins for Kids,” Kiwanis Club of Fountain Valley
7. Mehregan Festival in Irvine, Iranian American Chamber
8. Fountain Valley Legislative Breakfast
9. Buena Park Senior Resource Fair
10. Go Green & Health Expo
11. Fullerton High School Career Fair
12. Diwali Festival
13. Global Village Festival
14. Hyundai 5k Color Run
15. Park Culturefest
16. Irvine Mid-Autumn Fest
17. Fountain Valley Mayor’s Breakfast
18. Youth Climate Summit
19. Fullerton Veterans Day Event
20. Sustain SoCal Energy Conference
21. Fullerton Union High School Career Fair
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 Marketing Materials
Custom OCPA coloring and activity book
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 Marketing Materials
• Lithium-Ion Battery Safety
• CARE FERA Flier Translations
• 2024 Power Content Label Mailer
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 Digital Communications
Homepage Carousel
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 Digital Communications
New Blog Posts
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025 Upcoming Events and Happenings
December partnerships
• Metrolink Holiday Express
• Tree Lighting Ceremonies in
Member Cities
2026 Planning Thought Starters
• Community Education Events
• Key Accounts Networking
Questions?
Receive and file.
Recommended Action
ITEM 8.1 MARKETING AND COMMUNICATIONS UPDATE SEPTEMBER – DECEMBER 2025
ORANGE COUNTY POWER AUTHORITY
Staff Report – Item 8.2
-------------------------------------------------------------------------------------------------------------------- To: Orange County Power Authority Marketing & Communications Committee From: Jacquie Henderson, Director of Communications & External Affairs Approved By: Joe Mosca, Chief Executive Officer
Subject: ADOPT 2026 MARKETING & COMMUNICATIONS COMMITTEE
MEETING CALENDAR
Date: December 1, 2025
--------------------------------------------------------------------------------------------------------------------
RECOMMENDED ACTION
Adopt 2026 Marketing & Communications Committee Meeting Calendar.
BACKGROUND
After a review of holidays, and meeting dates and times of member agencies, staff recommend Marketing and Communications Committee meetings be held at 4:30 p.m. on the dates below.
These dates were chosen to reduce any conflicts with other meetings and holidays. • Monday, March 2, 2026
• Monday, June 1, 2026
• Monday, September 14, 2026
• Monday, December 7, 2026
FISCAL IMPACT
None
ATTACHMENTS
None