AGENDA
ORANGE COUNTY POWER AUTHORITY
MEETING OF THE MARKETING AND COMMUNICATIONS COMMITTEE
Monday, October 26, 2026
12:00 p.m.
This meeting will proceed as an in-person meeting at 15310 Barranca Parkway, Suite 250, Irvine, CA 92618. In addition, as a convenience to the public, the Orange County Power Authority is also providing an option for members of the public to remotely view and participate in the meeting. Further details are below. Please note that, in the event of a technical issue causing a disruption in the remote participation option, the meeting may continue unless otherwise required by law.
Public Comments: Any member of the public may provide comments to the Committee on any agenda item by requesting to speak during Item 4, or on any matter not appearing on the agenda but within the jurisdiction of the Committee by requesting to speak during Item 5. When providing comments to the Committee, it is requested that you provide your name and city of residence for the record. Commenters are requested to address their comments to the Committee as a whole through the Chair. Comments may be provided in the following manner:
Request to Speak: To provide comments during the meeting, in-person attendees, please fill out the public speaker slip and provide it to the clerk at the beginning of the meeting. Before Items 4 and 5, the Chair or Clerk will ask members of the public to join the queue to provide public comment. The queue will remain open for a reasonable amount of time to allow members of the public sufficient time to request to speak and inform the Committee of the number of speakers. After such time, the queue will be closed and the members of the public who have joined the queue to speak will be recognized at the appropriate time may speak. To join the queue on Zoom video conference by computer or mobile phone, use the “Raise Hand” feature. If joining the meeting using the Zoom dial-in number, you can raise your hand and join the queue by pressing *9. Members of the public will not be shown on video but will be able to speak when called upon.
Comments shall generally be limited to three minutes when speaking, provided that the Chair may equally reduce each speaker’s time to accommodate a large number of speakers or a large number of agenda items.
Written Communications: If you have a written communication that you wish to be distributed to the Committee, please provide it via e-mail to [email protected]. Written communications are public records and, if received by 5:00 p.m. on the day prior to the meeting, will be distributed to the Committee prior to the meeting by either e-mail or hard-copy, posted on the Authority’s website and noted, but not read, at the meeting. Communications received after the 5:00 p.m. deadline will be retained in the Authority’s records.
The public may participate using the following remote options:
ZOOM WEBINAR
Please click the link below to join the webinar:
Launch Meeting - Zoom
Dial-in: 1-669-900-6833
Webinar ID: 841 5320 7413
1. CALL TO ORDER
2. PLEDGE OF ALLEGIANCE
3. ROLL CALL
4. PUBLIC COMMENTS ON AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items on the agenda.
5. PUBLIC COMMENTS ON NON-AGENDA ITEMS
Opportunity for members of the public to address the Committee on any items not on the agenda but within the jurisdiction of the Committee.
6. COMMITTEE MEMBER ANNOUNCEMENTS
Committee Members may briefly provide information to other members of the Committee and the public, ask questions of staff, or report on conferences, events, or activities related to Authority business. There is to be no discussion or action taken on comments made by Committee Members unless authorized by law.
7. CONSENT CALENDAR
All items listed under the Consent Calendar are considered to be routine and may be enacted by one motion. There will be no separate action unless members of the Committee request specific items be removed from the Consent Calendar.
1. MINUTES FOR THE MARKETING AND COMMUNICATIONS COMMITTEE MEETING OF JUNE 1, 2026
Recommended Action:
Approve as submitted.
8. REGULAR CALENDAR
The following items call for discussion or action by the Committee. The Committee may discuss and/or take action on any item listed below if the Committee is so inclined.
1. OCPA TRACKING SURVEY 2026 RESULTS
Recommended Action:
Receive and file.
9. ADJOURNMENT
Compliance with the Americans with Disabilities Act
OCPA meetings comply with the protections and prohibitions of the Americans with Disabilities Act. Individuals with a disability who require a modification or accommodation, including auxiliary aids or services, in order to participate in the public meeting may contact 949-263-2612. Requests for disability-related modifications or accommodations require different lead times and should be provided at least 72-hours in advance of the public meeting.
Availability of Documents
Copies of the agenda and agenda packet are available at www.ocpower.org. Late-arriving documents related to a Committee meeting item which are distributed to a majority of the Committee prior to or during the Committee meeting are available for public review as required by law. Public records, including agenda-related documents, can be requested electronically at [email protected] or by mail to 15642 Sand Canyon Avenue, P.O. Box 54283, Irvine, CA 92619-4283. The documents may also be posted at the above website. Such public records are also available for inspection, by appointment, at 15310 Barranca Parkway, Suite 250, Irvine, CA 92618. Please contact [email protected] to arrange an appointment.
MINUTES
REGULAR MEETING
MARKETING AND COMMUNICATIONS COMMITTEE
ORANGE COUNTY POWER AUTHORITY
Monday, June 1, 2026
Orange County Power Authority | Meeting Minutes | Page 1 of 2
1. CALL TO ORDER
Director Go called to order the Meeting of the Marketing and Communications Committee at 4:34 p.m. on Monday, June 1, 2026.
2. PLEDGE OF ALLEGIANCE
Director Grandis led the Pledge of Allegiance.
3. ROLL CALL
Present: Vice Chair James Mai City of Irvine, arrived at 4:39 Director Glenn Grandis City of Fountain Valley
4. PUBLIC COMMENTS ON AGENDA ITEMS
None.
5. PUBLIC COMMENTS ON NON-AGENDA ITEMS
Vicki Johnson, resident of Laguna Hills, spoke on information posted on the Fountain Valley homepage.
6. DIRECTOR ANNOUNCEMENTS
None.
7. CONSENT CALENDAR
Moved by Vice Chair Mai, seconded by Director Grandis to approve consent calendar.
The motion carried unanimously by the following vote:
Ayes: Director Grandis, Vice Chair Mai
Noes: None
Absent: None
Orange County Power Authority | Meeting Minutes | Page 2 of 2
1. MINUTES FOR THE MARKETING AND COMMUNICATIONS COMMITTEE MEETING OF MARCH 31, 2026
Action Taken:
Approved as submitted.
8. REGULAR CALENDAR
1. MARKETING AND COMMUNICATIONS UPDATE FOR JANUARY –
MARCH 2026
Director of Communications and External Affairs Jacquie Henderson provided a summary of OCPA’s outreach and public engagement activities over the last few months. She highlighted the following: Public outreach and education; Updated Unplugged video production; Digital communication; Renewable Energy Curriculum that OCPA partnered with the Orange County Department of Education to produce; and the upcoming events and outreach that OCPA will take part of in the coming months.
Action Taken:
Received and filed.
9. ADJOURNMENT
With no further business to come before the Committee, Director Grandis adjourned the June 1, 2026, Orange County Power Authority Marketing and Communications Committee meeting at 4:55 p.m.
Director Grandis noted that the next Marketing and Communications Committee meeting will be held on Wednesday, September 16, 2026, at 4:30 p.m.
Submitted by:
_________________________________________
Rogelio Palacios, Board Secretary
Orange County Power Authority | Staff Report | Page 1 of 2
ORANGE COUNTY POWER AUTHORITY
Staff Report – Item 8.1
To: Orange County Power Authority Marketing & Communications Committee
From: Joe Mosca, Chief Executive Officer
Subject: OCPA TRACKING SURVEY 2026 RESULTS
Date: October 26, 2026
STRATEGIC GOALS
☐ Enrich & Grow the OCPA Community
☐ Prioritize Fiscal Sustainability & Affordability
☐ Design & Deploy Community-Aligned Customer Programs
☐ Energize Our Community with Renewable Energy Sources
☒ Raise Awareness of Community Energy & Advocate for Our Customers ☐ Not Applicable
RECOMMENDED ACTION(S)
Receive and file.
BACKGROUND
Orange County Power Authority (OCPA) commissioned a baseline survey of 1,800 registered voters in Orange County from August 2–16, 2023 to measure awareness and perception of OCPA, as well as test messaging to help inform communications. The first annual tracking survey of 1,400 registered voters was then conducted from August 7– 20, 2024 to measure movement in awareness and perception. The second tracking survey was conducted July 29–August 4, 2025, amongst a total of 800 registered voters in OCPA member cities only, and the third tracking survey was conducted this August.
Orange County Power Authority | Staff Report | Page 2 of 2
DISCUSSION / ANALYSIS
The 2026 tracking survey was conducted August 2–August 9, 2026 amongst a total of 1,000 registered voters (200 respondents from each of OCPA’s member cities: Buena Park, Fountain Valley, Fullerton and Irvine and 100 respondents from each of the cities of Garden Grove and Santa Ana). For the 2026 survey, the methodology maintained a focused approach of surveying in member cities, and included surveys in additional North Orange County cities Garden Grove and Santa Ana. The survey was once again conducted via telephone, text- and email-to-web.
Key findings include the following:
• Overall favorability for OCPA is net positive with the overall sample for the first time since current survey program began in 2023.
• Voters are concerned about affordability in general and specifically about the cost of electricity.
• Voters express interest in renewable energy and believe climate change to be a threat to local quality of life.
• Survey results clearly indicate the value of communication, particularly with OCPA customers. OCPA net favorability improves greatly after voters learn more about the agency, and improvements were particularly significant among customers.
Fulcrum Strategy Group will speak to the above key findings, and present deeper insight into the portfolio of data. Also providing insight and feedback will be Brenda Deeley from OCPA’s marketing and public outreach agency, Reveille, Inc.
FISCAL IMPACT
None.
ATTACHMENT(S)
Attachment A – Tracking Survey August 2026
Tracking Survey
August 2026
Fulcrum Strategy Group 2
Mixed-mode survey of registered voters in OCPA member cities of Buena Park, Fountain Valley, Fullerton, and Irvine, as well as Garden Grove and Santa Ana 1,000 completed surveys; overall margin of error = +/ - 3.1% Respondents reached by phone (landline + mobile), email, and text Conducted August 2 - 9, 2026
Where applicable, results are compared to prior research, using the data from the same cities that were polled in prior surveys
Methodology
Fulcrum Strategy Group 3
Overall favorability for OCPA is net positive with the overall sample for the first time since current survey program began in 2023.
Voters are concerned about affordability in general and specifically about the cost of electricity.
Voters express interest in renewable energy and believe climate change to be a threat to local quality of life.
Survey results clearly indicate the value of communication, particularly with OCPA customers. OCPA net favorability improves greatly after voters learn more about the agency, and improvements were particularly significant among customers.
Key Findings
Fulcrum Strategy Group 4
Overall Environment
Fulcrum Strategy Group 5
Pessimism about the direction of both the nation and Orange County continue to climb; two - out-three voters think the U.S. is on the wrong track, while a majority feel the same about Orange County.
Optimism – US and Orange County
37%
Right Direction - US 30%
62%
Wrong Track - US 67%
47%
63%
58%
Right Direction - OC 45%
49%
36%
40%
Wrong Track - OC 52%
2023 2024 2025 2026
Do you feel that things in the (US / Orange County) are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track? Fulcrum Strategy Group 6
Voters are concerned about affordability issues (affordable housing, cost of living) and growth issues (growth/development, roads, traffic/congestion).
What do you feel is the most important problem facing Orange County today? % Affordable housing/Rent prices 12%
Growth/Development 10%
Cost of living/Inflation 10%
Infrastructure/Roads/Streets 7%
Traffic/Congestion 6%
Government/Poor leadership 6%
Homelessness/Vagrants 6%
Crime/Drugs/Public safety 6%
Budget/Funding/Overspending 6%
Economy/Jobs/Businesses 5%
Environment/Climate change/Pollution 5%
Immigration/Border control 3%
Taxes/Property taxes 2%
Schools/Education 2%
Most Important Problem
Fulcrum Strategy Group 7
Increasing concerns over the cost of electricity can be tracked through the “net” too high response, which has increased from +19 to +32 in the last 3 years.
Electric Bill
65%
31%
0%
61%
38%
0%
63%
37%
0%
58%
38%
1%
Too high About right Too Low
Thinking about your monthly electric bill, do you think the amount you pay for electricity for your home is…
2026 2025 2024
2023
Net Too High
(Too High – (About Right + Too Low)) 2026 2025 2024 2023 +34 +23 +26 +19
Fulcrum Strategy Group 8
The vast majority of voters say they would choose renewable energy if there was no difference in cost and two -thirds recognize climate change as a serious threat to local quality of life; 41% say they are willing to pay more for electricity to fight pollution. 75%
66%
56%
41%
23%
32%
43%
57%
If there was no difference to the amount I pay for
electricity, I would choose renewable energy for my
home
The changing climate is a serious threat to the
quality of life in Southern California
The changing climate is a global issue, but small
changes by individuals like me can make a big
difference
I am personally willing to pay more for electricity if it helps fight pollution and climate change
Agree Don't know Disagree
Voter Attitudes
Strongly
agree
Strongly
disagree
55% 10%
49% 20%
27% 27%
13% 39%
Fulcrum Strategy Group 9
OCPA Awareness
Fulcrum Strategy Group 10
Just under 30% of voters report having heard something recently about OCPA. Among those who have heard something recently, top mentions were rates/pricing or management concerns followed by mentions of OCPA providing clean energy.
Familiarity/Awareness
A lot 8%
A little
21%
Heard
29%
Not Heard
71%
What have you heard or seen? (n=293)
Expensive/High prices/Rate increases 21%
Corruption/Mismanagement/Lies 19
Clean energy provider/Climate/Alternative energy 16
Seen news/Ads/Requests to join 15
General awareness/Heard the name 10
Lower prices 5
General negative/Heard negative things 5
Middleman/CCA 2
Heard mixed opinions 2
I use it/Forced to opt -in 2
Other 10
None/Nothing/Don’t Know/Refused 7
Have you heard or seen
anything recently
about OCPA?
Fulcrum Strategy Group 11
Awareness is higher in the four member cities compared to the overall survey sample and is similar to last year.
OCPA Awareness Over Time
12%
10%
8%
11%
30%
32%
33%
31%
58%
58%
59%
58%
2026
2025
2024
2023
Yes, A lot Yes, A little No/DK
Have you heard or seen anything recently about OCPA?
* Buena Park, Fountain Valley, Fullerton, Irvine data only Total
Awareness
42%
42%
41%
42%
Fulcrum Strategy Group 12
Mentions of alternative energy/green energy are significantly higher than in previous years.
OCPA Recall Over Time
20%
19%
18%
16%
9%
5%
20%
12%
8%
10%
8%
15%
12%
22%
7%
10%
10%
14%
29%
16%
6%
5%
5%
7%
Political issues/Management issues
High Rates/Prices
Alternative energy/Green energy
Advertisements/Mail/Flyers
General awareness
General negative
* Buena Park, Fountain Valley, Fullerton, Irvine data only 2026
2025
2024
2023
Fulcrum Strategy Group 13
Overall awareness among customers is similar to last year, though those saying they have heard “a lot” is 5 points higher.
OCPA Awareness, Customers Over Time
22%
7%
17%
9%
12%
5%
12%
5%
40%
28%
46%
30%
38%
19%
35%
23%
38%
65%
37%
61%
50%
75%
53%
71%
Customer
Non-customer
Customer
Non-customer
Customer
Non-customer
Customer
Non-customer
Yes, a lot Yes, a little No/Don't know Total
Aware
62%
35%
63%
39%
50%
24%
47%
28%
2026
2025
2024
2023
Fulcrum Strategy Group 14
OCPA Ratings
Fulcrum Strategy Group 15
SoCal Gas and local water utility are rated positively by two -thirds of voters; awareness of OCPA is lower than other entities tested, but net favorability is positive .
Favorability
68%
66%
49%
31%
11%
11%
5%
39%
22%
23%
46%
30%
SoCal Gas
Your local water utility
Southern California Edison
OCPA
Favorable Don't know/Never Heard Unfavorable
Strongly
favorable
Strongly
unfavorable
Net
Favorable
18% 6% 46%
20% 7% 42%
12% 17% 3%
6% 12% 1%
Fulcrum Strategy Group 16
For the first time since this survey program began in 2023, OCPA has a net - positive favorability rating among the overall sample.
OCPA Favorability – Full Survey Sample Over Time
31%
29%
24%
20%
39%
27%
44%
48%
30%
41%
31%
32%
2026
2025
2024
2023
Favorable Don't know/Never Heard Unfavorable
Strongly
favorable
Strongly
unfavorable
Net
Favorable
6% 12% +1%
4% 23% - 12%
4% 12% - 7%
4% 14% - 12%
Orange County
Power
Authority, or
OCPA
2026: Buena Park, Fountain Valley, Fullerton, Irvine, Santa Ana, Garden Grove 2025: Buena Park, Fountain Valley, Fullerton, Irvine
2024: Orange County minus City of Anaheim
2023: Orange County minus City of Anaheim
Fulcrum Strategy Group 17
Overall favorability for OCPA within the four member cities is consistent with prior years, though positive intensity (strongly favorable) is up and negative intensity (strongly unfavorable) is down.
OCPA Favorability Over Time – Member Cities
26%
29%
26%
21%
35%
30%
44%
36%
40%
41%
40%
43%
2026
2025
2024
2023
Favorable Don't know/Never heard Unfavorable
Strongly
favorable
Strongly
unfavorable
Net
Favorable
6% 18% - 14
4% 23% - 12
3% 21% - 14
5% 22% - 22
* Buena Park, Fountain Valley, Fullerton, Irvine data only Fulcrum Strategy Group 18
Those who have heard something about OCPA recently are far more likely to have a negative opinion of the agency.
OCPA Favorability by Subgroup
36%
22%
32%
31%
19%
38%
9%
51%
45%
40%
59%
18%
OCPA Customer (24%)
Non-Customer (76%)
Heard about OCPA recently (29%)
Not heard recently (71%)
Favorable Don't know/Never heard Unfavorable Strongly
favorable
Strongly
unfavorable
Net
Favorable
17% 20% - 10
3% 16% - 18
11% 28% - 26
4% 5% +12
Fulcrum Strategy Group 19
OCPA favorability among overall customers has declined since last year.
OCPA Favorability, Customers Over Time
36%
22%
48%
26%
40%
23%
33%
18%
19%
38%
8%
33%
18%
47%
23%
52%
45%
40%
44%
41%
42%
30%
44%
30%
Customer
Non-customer
Customer
Non-customer
Customer
Non-customer
Customer
Non-customer
Favorable Don't know/Never Heard Unfavorable
Strongly
favorable
Strongly
unfavorable
Net
Favorable
17% 20% - 10
3% 16% - 18
11% 26 +5
3 23 - 15
12% 13 - 2
3 12 - 7
12 16 - 11
3 14 - 12
2026
2025
2024
2023
Fulcrum Strategy Group 20
OCPA Attributes & Information
Fulcrum Strategy Group 21
Supporting sustainable communities and taking climate change seriously are the attributes voters most closely associate with OCPA.
OCPA Attributes
26%
21%
17%
17%
17%
17%
16%
15%
14%
13%
10%
26%
33%
28%
31%
33%
33%
33%
28%
30%
32%
33%
48%
46%
54%
53%
51%
51%
51%
56%
56%
55%
57%
Helps Orange County create healthier, more sustainable communities Takes climate change seriously
Delivers information in a straightforward and easy to understand way Gives customers option to choose diff. renewable energy plans for diff. budgets Provides excellent customer service
Invests in the communities it serves
Is a not-for-profit agency
Makes switching to renewable energy easy
Provides open and honest communication
Cares about people like me
Is an organization that I trust
Describes OCPA Neutral/Don't know Does not describe
Questions use 1 - 7 scale: 7=Describes Very Well; 1= Does Not Describe At All; “Describes OCPA” = 5 - 7 / “Does not describe” = 1 - 3 Fulcrum Strategy Group 22
Attribute ratings on delivering info, providing excellent customer service, and making switching to renewable energy easy have improved slightly.
OCPA Attributes Over Time
2.7 3.0
2.9 3.1
3.2 2.7
2.8 2.9
3.0 3.1
2.5 2.7
2.7 2.8
2.9 3.0
3.0 3.3
Is an organization that I trust
Delivers info in straightforward easy to
understand way
Provides open, honest communication
Provides excellent customer service
Makes switching to renewable energy easy
* Buena Park, Fountain Valley, Fullerton, Irvine data only; Mean ratings on 1 - 7 scale 2026
2025
2024
2023
Fulcrum Strategy Group 23
Helping Orange County create healthier communities attribute rating has increased.
OCPA Attributes Over Time
3.3 3.0
3.1 3.2
2.8 3.4
3.0 2.9
2.9 3.3
2.6 3.4
2.9 2.7
3.1 3.1
Helps OC create healthier, sustainable
communities
Invests in communities it serves
Is a not-for-profit agency
Gives customers option to choose dif plans for
dif budgets
Cares about people like me
Takes climate change seriously
* Buena Park, Fountain Valley, Fullerton, Irvine data only; Mean ratings on 1 - 7 scale 2026
2025
2024
Fulcrum Strategy Group 24
OCPA increasing the use of renewables and helping cities achieve sustainability goals are somewhat effective messages and align with attributes that are most closely associated with OCPA.
Information
23%
23%
23%
24%
25%
25%
24%
23%
20%
19%
47%
47%
46%
44%
44%
OCPA customers can pay the same or sometimes lower rates than customers of traditional electricity providers, while receiving the same reliable service and creating less pollution. It’s a win - win for the environment and our community OCPA is a local organization run by people who live here in Orange County communities. It is overseen by a Board of local elected officials, not by shareholders or some large, corporate energy conglomerate. As a community-run not-for-profit agency, OCPA is
For the first time, Orange County residents have a choice in who their electricity provider is and how much renewable energy they want purchased on their behalf.
OCPA customers are helping local cities achieve climate action and sustainability goals.
In four years, OCPA has reduced over 2 billion pounds of carbon emissions, which is like taking over two hundred and twenty thousand gas-powered OCPA increases the use of renewable energy like wind, solar, and hydro, which reduces our carbon footprint and reliance on fossil fuels. This work is critical to protecting our environment against the impacts of extreme weather, wildfires, and other disast 7 – Strongly favorable 5-6 Total favorable
OCPA customers can pay the same or sometimes lower rates than customers of traditional electricity providers, while receiving the same reliable service and creating less pollution. It’s a win - win for the environment and our community by creating a healthier, more resilient future.
OCPA is a local organization run by people who live here in Orange County communities. It is overseen by a Board of local elected officials, not by shareholders or some large, corporate energy conglomerate. As a community -run not- for - profit agency, OCPA is accountable to its local communities.
For the first time, Orange County residents have a choice in who their electricity provider is and how much renewable energy they want purchased on their behalf.
OCPA customers are helping local cities achieve climate action and sustainability goals. In four years, OCPA has reduced over 2 billion pounds of carbon emissions, which is like taking over 220,000 gas - powered vehicles off the road for a year.
OCPA increases the use of renewable energy like wind, solar, and hydro, which reduces our carbon footprint and reliance on fossil fuels. This work is critical to protecting our environment against the impacts of extreme weather, wildfires, and other disasters.
Questions use 1 - 7 scale: 7= Info gives a strongly favorable opinion of OCPA; 1= Info gives a strongly unfavorable opinion of OCPA
Fulcrum Strategy Group 25
OCPA being customer - focused with an easy -to- use website was the least compelling message.
Information
22%
22%
21%
21%
13%
21%
23%
24%
21%
25%
43%
45%
45%
42%
38%
OCPA is fiscally responsible and committed to financial transparency. All financial documents are publicly available and the agency is independently audited every year.
OCPA customers can choose from various renewable energy plans, or they can opt-out and return to the investor-owned utility. Customers can change their plan or opt-out at any time.
OCPA is a not-for-profit that reinvests its revenue locally through community grants, energy-related rebates, and programs that help customers save money and become more energy efficient.
The Orange County Power Authority is a local, not-for-profit, community energy provider with the mission to offer renewable energy at affordable rates. O-C-P-A purchases electricity from renewable sources like wind, solar, and hydroelectri
OCPA is customer-focused and easy to get in touch with. They have an informative and easy to use website, responsive customer service, and provide clear instructions on how to choose your renewable energy plan. 7 – Strongly favorable 5-6 Total favorable
OCPA is fiscally responsible and committed to financial transparency. All financial documents are publicly available and the agency is independently audited every year.
OCPA customers can choose from various renewable energy plans, or they can opt - out and return to the investor - owned utility. Customers can change their plan or opt - out at any time.
OCPA is a not - for - profit that reinvests its revenue locally through community grants, energy -related rebates, and programs that help customers save money and become more energy efficient.
The Orange County Power Authority is a local, not - for - profit, community energy provider with the mission to offer renewable energy at affordable rates. OCPA purchases electricity from renewable sources like wind, solar, and hydroelectric on behalf of its customers, replacing electricity from sources like oil and gas, helping customers reduce their carbon footprint and dependence on fossil fuels.
OCPA is customer - focused and easy to get in touch with. They have an informative and easy to use website, responsive customer service, and provide clear instructions on how to choose your renewable energy plan.
Questions use 1 - 7 scale: 7= Info gives a strongly favorable opinion of OCPA; 1= Info gives a strongly unfavorable opinion of OCPA
Fulcrum Strategy Group 26
Favorability increases significantly after voters learn more about OCPA; net favorability increases by 27 points while positive intensity has a 4x increase.
OCPA Rating After Information
Do you have a favorable or unfavorable opinion of Orange County Power Authority? Initial After Information
Strongly 25% Strongly 19%
Somewhat 37%
Somewhat 15%
Favorable
62%
Unfavorable
34%
Strongly 6% Strongly 12%
Somewhat 25% Somewhat 18%
Favorable
31%
Unfavorable
30%
Net Favorable: +1 Net Favorable: +28
Fulcrum Strategy Group 27
The impact of information is significant. Net favorability among customers improves by 35 points.
Among voters who are familiar with OCPA, net favorability improves 26 points from significantly net negative to nearly even after information.
OCPA Rating After Information
36%
63%
22%
55%
32%
49%
31%
67%
19%
38%
3%
9%
1%
51%
6%
45%
37%
40%
42%
59%
50%
18%
27%
Initial
After Info
Initial
After Info
Initial
After Info
Initial
After Info
Favorable Don't know/Never heard Unfavorable
Net
Favorable
- 9
+26
- 18
+13
- 27
- 1
+13
+40
Self - Identified
Customers
Non - Customers
Heard About
OCPA Recently
Not Heard About
OCPA Recently
People. Data. Results.
[email protected] / 614.653.9008
Tom Patras
fulcrumstrategygroup.com