Peninsula Clean
Energy Board
Meeting
January 22, 2026
This meeting will begin shortly. Thank
you!
Agenda
• Call to Order / Roll Call
• Public Comment (for items not on the Agenda)
• Please note, send Zoom chats to Brianna Arroyo, Admin Asst. • Action to set the Agenda and Approve Consent Items 1-5 • Consent – Public Comment
• Regular Agenda items
• Adjournment
Chair Report
Chair Report
Board Officer Nominating Committee and Timing
• Directors Colson, DeGolia and Nash
• Please let nominating committee know if interested in an officer position • Election of Officers at February Board meeting
CEO Report
CEO Report
Welcome to a New Year and Welcome New Board Members!
• San Mateo County Supervisors Noelia Corzo and Ray Mueller; East Palo Alto Councilmember Mark Dinan
First Community Feedback Forum Scheduled for March 4, 5:30 – 7:30 pm • Senior Coastsiders facility in Half Moon Bay
• Topics: Agency goals & priorities; back up batteries for power outages; etc 10-year anniversary and rebranding roadshow (March-May) • JPA amendment required for name change
Lease signed for future office at 400 S. El Camino Real • Tenant improvements begin in July, hoping to move in October • Office warming holiday event in December
CEO Report - Board Operations
Board Calendar & Participation
• 4th Thursday except November and
December; potentially cancel July
• Please notify Nelly and me of any
absences
• Join a committee
Thorough Analysis & Options
• PCE is staffed by subject experts and
driven by data
• Staff will usually make a Board
recommendation but will also offer
options where feasible
Transparency & Accessibility
• Our work is anchored in trust, respect
and partnership
• We aim for clear communication and
robust information-sharing
• You are our #1 customers - strive for a
same day/max 24-hour response
Education and Feedback
• Multiple opportunities for learning
• Board survey this Spring
• Share your ideas and suggestions!
CEO Report: 2026 Board Education Opportunities
1) CAISO Tour: Thursday, April 30th
2) CalCCA Annual Conference: May 12-14 in Sacramento
3) Topical Study Sessions: Affordability; DAC-GT and other low-income discount programs; Nuclear Power; Other Suggestions? Please RSVP to Nelly for off-sites in April and May
• PCE in Sacramento
• New leadership in the CA Senate
• 2026 election
• State budget
• Top 2026 legislative initiatives
State Update
• Federal Partners: Update
• Overview from D.C.
o Congress has reconvened
o End of the month funding deadline looms
o Mini spending bills vs. omnibus bill
o Permitting Reform – momentum slowed
o Supreme Court – tariffs ruling coming
o FEOC – waiting for the U.S. Treasury
Federal Update
CEO Report: January Community Events
11 January 15 - Daly City Partnership Rebrand Focus Group, Daly City
January 20 - Stanford Course on Energy Equity Guest Pannel, Palo Alto
January 20 - Los Banos City Hall Tabling, Los Banos
January 23 - Los Banos High School College & Career Day, Los Banos
January 24 - Youth Climate Ambassadors Mid-Point Retreat, San Mateo County
January 27 - YMCA All-Staff Presentation, South San Francisco January 30 - Belle Haven Home Upgrade Workshop (English and Spanish), Menlo Park
Welcome!
• Emily Foster, Manager, Virtual Power
Plants, Community Programs, Started on
Jan. 20
• Sebastian Sarria, Senior Analyst,
Regulatory Compliance, Started on Jan.20
PCE is now fully staffed with no new postings!
CEO Report: Staffing Update
Upcoming Meetings – February 2026
Audit and Finance Committee:
• Monday, February 9 at 8:30 a.m.
Executive Committee:
• Monday, February 9 at 10:00 a.m.
Board of Directors Meeting:
• Thursday, February 26 at 6:30 p.m.
2026 Agency
Goals (Discussion)
Shawn Marshall, Chief Executive
Officer
2026 Agency Goal - Customer Focus
Continue evolving the ways we reach and engage our customers to introduce our new Agency name and expand brand awareness, build toward higher levels of customer engagement and satisfaction, and celebrate all that PCE has accomplished in its first decade of service. a. 10-year anniversary activities
b. Brand awareness campaign & name change
c. Voice of the Customer, including new Community Feedback Forum 2026 Agency Goal - Driving Innovation
Continue to be an industry leader by actively demonstrating thought leadership in legislative and regulatory policy development and CCA best practices to advance PCE’s mission and support the success of the California CCA’s more broadly.
a. Regulatory leadership– Extension of Cap and Trade/Voluntary Renewable Energy (VRE), Max Import Capacity (MIC) reform
b. Rate design innovations
c. Continue EV charging right-sizing approach for cost-effective decarbonization and rate payer cost containment
d. Lead and participate in CCA industry discussions regarding operational shared services
e. Provide leadership among CCAs on program design supporting Air District and CARB decarbonization policies.
2026 Agency Goal - Economic Development
Provide direct economic benefit to customers and communities including a continued commitment to rate savings despite high PCIA exit fees and develop third party capital options to support program access and scale.
a. Offer at least $10M in customer rate savings despite high PCIA costs and cuts in PGE’s 2026 electric generation rates
b. Explore third-party capital for DER deployment
c. Further develop residential electrification best practices and support local contractors in adopting heat pumps and related technologies. 2026 Agency Goal - Distributed Energy Resources
Deepen focus, priority and resources on implementation of PCE’s DER strategy with particular emphasis in 2026 on the launch of our new DERMS platform and PCE's first Virtual Power Plant (VPP) a. Put DERMS platform into operation with PCE deployed storage systems for load modification benefits
b. Complete GovPV2 installs by NEM deadline and develop next round of battery projects
c. Launch Residential General Market Solar+Storage Program d. Develop complete business model analysis of DER programs with both customer and PCE economics in mind
2026 Agency Goal - Procurement
Continue incremental progress toward PCE’s goal of 100% renewable energy on an annual basis by 2030, while also managing PCE’s portfolio for full compliance, greatest grid benefit, and affordability.
Complete and submit PCE’s Integrated Resource Plan (IRP) in Q2 2026 and adjust PCE’s 5-year procurement targets accordingly. a. Submit PCE Integrated Resource Plan to CPUC – June 1 b. Achieve 65%-70% annual renewable content based on retail sales c. Maintain 100% compliance on resource adequacy and mid-term reliability requirements
2026 Agency Goal - Equity Programs
Advance PCE’s commitment to its more vulnerable customers by expanding customer participation in available energy savings and bill assistance programs, completing next steps on the Pescadero microgrid project (if awarded), and advancing home upgrade projects that support low and moderate-income customers.
a. Install 250 free solar and storage projects for low-income customers b. Implement 200 new home electrification projects for low-and moderate- income customers
c. Complete next steps for Pescadero Microgrid (if awarded) d. Implement local portable battery program for vulnerable customers e. Optimize low income/vulnerable customer participation in available energy program and bill assistance programs (AMP, Match my Payment, CARE/FERA).
2026 Agency Goal - Environmental Impact
In addition to increasing the percentage of PCC-1 renewable energy in our power portfolio, complete a strategic review of PCE’s programs from a lens of greenhouse gas emission reductions to ensure that PCE’s investments are meeting environmental ROI targets and can adequately scale to achieve our 5-year decarbonization goals. Deepen relationships with the County and other external stakeholders to ensure that PCE prioritizes programs and initiatives that achieve mutual objectives. a. Continue development of scalable decarbonization with a target of reaching 60,000 MTCo2e in annual reductions
b. Submit $35M-$40M Energy Efficiency Application to the CPUC c. Advance existing building codes and program support for Air District decarbonization policies
d. Programs evaluation & long-term strategy – targeted decarbonization e. Strengthen relationship with PCE member agencies and other external partners to achieve mutual decarbonization objectives and increase program participation f. Complete load growth/expansion analysis
2026 Agency Goal - Organizational Excellence &
Effectiveness
Continue to work across the organization to improve our operations and performance in key areas. 2026 priorities will focus on:
a. Legal: Contract and legal operations review for optimization b. Risk Management: Launch enterprise risk management program c. People: Maintain high employee retention and engagement; 2026 learning & development focus on project management
d. Culture: Celebrate 10 years, transition to a new Agency name and new office e. Finance: Potential new banking relationship, continued review of all costs to support reduced customer rates
f. Admin: Improve cross functional operations and communications including backend systems and processes; complete consultant audit
g. Data and Technology: Enhance data quality and accessibility; Strengthen IT reliability and security; Implement records retention policy; Expand responsible AI use
h. Board Governance: Maintain positive Board relationships and effective meetings; transition new Board officers and committee members as needed; design dashboard and reporting methodology for Strategic Plan Year 1 implementation.
Approve CC Power
Willow Rock Project
and Execute
Participation
Agreements
(Action)
Sara Maatta, Senior Manager of Power
Resources
Recommendation
Approve two resolutions relating to California Community Power (CC Power):
A. Directs the Chief Executive Officer to Vote, as a Director on the CC Power Board of Directors, to Approve the Resource Adequacy and TB4 Agreement between CC Power and GEM A-CAES LLC and any Necessary Ancillary Documents for the Willow Rock Energy Storage Center Project with a Delivery Term of Twenty (20) Years Starting at the Commercial Operation Date on or about December 31, 2030 (Action), and;
B. Delegates Authority to the Chief Executive Officer to Execute the Following Agreements and any Necessary Ancillary Documents, for the Willow Rock Energy Storage Center Project, in an Amount Not-to-Exceed $99 Million (Action):
i. Project Participation Share Agreement between Peninsula Clean Energy Authority, CC Power, and Other Participating Community Choice Aggregators, and; ii. Buyer Liability Pass-Through Agreement between Peninsula Clean Energy Authority, CC Power, and GEM A-CAES LLC
California Community Power (CC Power)
https://cacommunitypower.org/members/
• A Joint Powers Authority (JPA) formed in 2021
• 9 CCA members in Northern California
• Enables CCAs to pool buying power to provide
cost-effective joint services and procurement of
energy resources and products
• Peninsula Clean Energy currently has 3 projects
contracted through CC Power
• The Willow Rock was selected from CC Power's
2024 Request for Proposal
Contracting Through CC Power Requires 3 Agreements
• Offtake Contract – e.g. Power Purchase Agreement (PPA), Energy Storage Service Agreement (ESSA) • Willow Rock is structured as a “Resource Adequacy plus TB4 Agreement” • Project Participation Share Agreement (PPSA)
• Buyer Liability Pass Through Agreement (BLPTA)
Willow Rock Project
Participant
Capacity Share
(MW)
Percentage Share of
Total CC Power Capacity
CPSF 11.5 23.0%
PCE 15.0 30.0%
RCEA 3.1 3.2%
SJCE 12.0 24.0%
SVCE 5.7 11.4%
VCE 2.7 5.4%
Total 50.0 100.0%
Willow Rock Energy Storage Center
Project Developer Hydrostor Inc
Project Company GEM A-CAES LLC
Location Kern County
Technology Advanced Compressed Air Energy
Storage (“A-CAES”)
Capacity (Total Project)
Capacity (CC Power)
Capacity (PCE Share)
500 MW / 4,000 MWh (8-hr) Storage
50 MW / 400 MWh (8-hr) Storage
15 MW / 120 MWh (8-hr) Storage
Term 20 years
Delivery Start December 31, 2030
Price Fixed $/kW-mo, no escalation
Total Contract Cost,
including possible 25%
Step-Up under PPSA
$99 Million (Not to Exceed)
Technology: Advanced Compressed Air Energy
Storage (“A-CAES”)
Developer: Hydrostor Inc.
• Hydrostor Inc. is a Canada-based developer and technology provider for utility-scale energy storage facilities
• Founded in 2010
• Headquartered in Toronto, Canada
• Other Compressed Air Energy Storage projects of Hydrostor • One operating CAES project in Ontario, Canada
• 200 MW CAES facility under development in Australia
• Hydrostor has commitment from DOE for a $1.8B loan guarantee Environmental Analysis
• No impact to any protected areas according to
the USGS Protected Area Database;
• Received permits from the California Energy
Commission (CEC) and East Kern Air Pollution
Control District
• Executed Water Supply Agreement with
Antelope Valley East Kern Water Agency
• Obtained letters of support from the National
Parks Conservation Association
• Technology is emissions-free, an advancement
from previous generation of CAES process
Labor and Community Benefits
The project will use project labor agreements (PLA) providing terms and conditions of employment with applicable labor organizations.
Benefit Type Total Project
(500 MW)
Peninsula Clean Energy
portion (15 MW)
New Construction Jobs (Average) 250 jobs 8 jobs
New Construction Jobs (Peak) 750 jobs 23 jobs
New Permanent Jobs 40 jobs 1 job
Safety
• No fuel-related or combustion hazards
• No exotic materials
• No risk of fire or thermal runaway of the stored energy • Process relies on water and air, compressed at relatively low pressures and temperatures
• Subsurface cavern construction techniques are mature and used for more rigorous requirements of hydrocarbon storage
• Main risk is mechanical failure of parts like vessels and piping Project Benefits
Diversify Storage Technology – 1
st Non-Lithium Storage in PCE's Portfolio
Risk-Reduced Contracting Structure
Eligible for State-mandated procurement orders
Potentially eligible under the Central Procurement Entity as LDES Resource Adequacy & Arbitrage Value
Leadership in Innovation - Support New Grid Technology
Approval Requests
GEM A-CAES LLC
CC Power
RA+TB4
PCE & 5 Other CCAs
Project Participation Share Agreement Buyer Liability Pass Through Agreement
Buyer Liability Pass Through Agreements
Resolution A: Directs CEO to Vote at CC Power Board Meeting on 1/28/26 to Approve the RA+TB4 Agreement Resolution B: Delegates Authority to CEO to Execute the PPSA and the BLPTA CC Power
CC Power
GEM A-CAES LLC
PCE
Recommendation
Approve two resolutions relating to California Community Power (CC Power):
A. Directs the Chief Executive Officer to Vote, as a Director on the CC Power Board of Directors, to Approve the Resource Adequacy and TB4 Agreement between CC Power and GEM A-CAES LLC and any Necessary Ancillary Documents for the Willow Rock Energy Storage Center Project with a Delivery Term of Twenty (20) Years Starting at the Commercial Operation Date on or about December 31, 2030, (Action), and;
B. Delegates Authority to the Chief Executive Officer to Execute the Following Agreements and any Necessary Ancillary Documents, for the Willow Rock Energy Storage Center Project, in an Amount Not-to-Exceed $99 Million:
i. Project Participation Share Agreement between Peninsula Clean Energy Authority, CC Power, and Other Participating Community Choice Aggregators, and; ii. Buyer Liability Pass-Through Agreement between Peninsula Clean Energy Authority, CC Power, and GEM A-CAES LLC (Action)
Questions
Appendix – CC Power
Contracting
Methodology
Offtake Contract Format: RA plus TB4 Agreement
Typical “ESSA” RA plus TB4 Agreement
Resource Adequacy Included Included
TB4 Financial Settlement Not Included Included
Direct CAISO Revenue Included Not included
Operational Control of Project Included Not included
Product A: Resource Adequacy (RA)
Product B: TB4 Financial Settlement (TB4)
• For each day, each CCA receives a revenue based on market prices, which equals to:
CCA's Share (MW) x [The highest-priced 4 hours (Discharging) – The lowest-priced 6.7 hours (Charging)] • Actual operations will be managed by the project and may vary from the financial settlement schedule PCE Direct Contracting
39 Developer PCE
Offtake Contract
CC Power Contracting:
+ Project Participation Share Agreement (PPSA)
40 Developer CC Power
Offtake Contract
CC Power 6 CCAs
Project Participation Share Agreement
• Conveys the project benefits from CC Power to the CCAs • Specifies payment obligations of the CCAs to CC Power • Covers terms and procedures if a CCA does not perform or defaults • Commits each CCA to take up a maximum of 25% additional capacity if one or more CCAs default Offtake Contract
Peninsula
Clean Energy Entitlement
Share for Willow Rock
Peninsula
Clean Energy Step-Up
Obligation per PPSA
Total
Peninsula Clean Energy
Capacity (incl. Step-Up)
15 MW / 120 MWh 3.75 MW / 30 MWh 18.75 MW / 150 MWh
CC Power Contracting:
+ Buyer Liability Pass Through Agreement (BLPTA)
• Guarantees each CCA's share of the payment
obligations in the event that CC Power fails to pay
• Limits recovery from each CCA to an amount
proportionate to each CCA's share of the project
41 Developer CC Power
Offtake Contract
CC Power 6 CCAs
Project Participation Share Agreement
Buyer Liability Pass Through
Agreement
One for Each Participating CCA
Buyer Liability Pass Through Agreements
SB 707 Update
and Approval
(Action)
Jen Stalzer, General Counsel
SB 707 – What are the changes?
• Each BOD member must be provided with a full copy of the Brown Act
• Special meeting agendas must be posted on websites
• Expressly authorizes removal of individuals who exhibit disruptive behavior on Zoom/telephone
• Codifies prohibitions on Social Media interactions for Board Members to “discuss among themselves” topics within the subject matter jurisdiction of the Board (even emojis)
• Open session items related to compensation matters (not directly applicable to PCE)
Expanded Disability Accommodation
• SB 707 expressly authorizes members of a legislative body to participate remotely as a reasonable accommodation for a disability.
• Requires both audio and visual technology
• Members participating under this accommodation are treated as present for all purposes, including quorum and voting.
• Must ID individuals over 18 years of age
Emergency Teleconferencing: Declared Emergencies
• Expanded teleconferencing during a proclaimed state or local emergency
• Requires majority vote that meeting in person would present imminent risks to the health or safety of attendees.
• Local emergencies declared by a city or county qualify under this provision.
• During an active emergency, the legislative body may meet without a physical meeting location and may use telephonic-only participation without simultaneous live webcasting.
• If the emergency persists, review/reaffirm findings every 45 days Two SB707 Changes that Require Board Action
• Multi-Jurisdictional Bodies – 20 Mile Rule : BOD Members may participate remotely twice per calendar year if their jurisdiction is more than 20 miles from Quorum/ Meeting Location
• Remote participation must be identified on the agenda and conducted using both audio and visual technology.
• Remote members will still count toward quorum.
• Until office move this would include:
Pacifica, South City, Colma, Daly City, San Bruno, Brisbane, and Los Banos
Two SB707 Changes that Require Board Action (cont)
Teleconferencing by Subsidiary Bodies
• Executive Committee and Audit and Finance Committee are eligible to meet exclusively by teleconference as subsidiary bodies of the Board
• Requires resolution by the Board
• This will be up for review/renewal every 12 months.
Approval of
PCE’s Rates
(Action)
Justin Kudo, Associate Director of
Rates and Strategic Analysis
Discussion
• PCIA Refresher
• PG&E 2026 Rate Changes
• Revised PCE Budget and Rate Proposal
• Other Adjustments
• Recommendation
49 Power Charge Indifference Adjustment (PCIA)
PCE customers pay the PCIA, a residual PG&E generation charge The PCIA varies based on active PG&E contracts in the year (“vintage”) the community left PG&E service
Most changes that impact the PCIA are changes to valuation Power Charge Indifference Adjustment (PCIA)
Market Changes:
• Energy Prices
• RA Prices
• RPS Prices
Rule Changes:
• Market Price Calcs
• Resource Eligibility
Reconciliation:
• Forecasts vs. Actuals
• Amortization
• Errors
How the PCIA Impacts PCE Customers
52 $0.150
$0.011
$0.124
$0.000
$0.020
$0.040
$0.060
$0.080
$0.100
$0.120
$0.140
$0.160
$0.180
PG&E Customers PCE Customers
2025 Generation and PCIA Rates
PCE Gen Rate
PCIA
Historical PCIA Rates
$0.032
$0.047
$0.019
$0.003
$0.010 $0.011
$0.036
$0.014
$-
$0.005
$0.010
$0.015
$0.020
$0.025
$0.030
$0.035
$0.040
$0.045
$0.050
2020 2021 2022 2023 2024 2025 2026 2027
Average $/kWh
Calendar Year
Key Rate Changes
June 2025
PCE Rates and FY26
Budget Approved
• Revenue requirement:
$391M
• Customer discount to
PG&E: 10%
• Est. savings July - Dec
2025: ~$25M
December 2025
PG&E Annual Electric
True-Up
• Primary 2026 PG&E
rate change, effective
1/1/26
• T&D Rates: +7%
• Gen Rates: -24%
• PCIA Rates: +227%
January 2026
Proposed PCE Rate
Changes
• Recommend reducing
rates by 47%,
effective 2/1/26
• Customer savings
would remain at 10%
• Recommended by
Executive Committee
at 1/12/26 Meeting
54 PG&E’s Publicized 2026 “Rate Reduction”
$- $5.0 $10.0 $15.0 $20.0 $25.0
2026
2025
Revenue Forecast (in Billions)
Non-Generation (T&D)
Bundled PG&E Generation
PCIA
While advertised as a “rate decrease”, PG&E’s 2026 rate change raised rates on customers overall (bundled and CCA combined)
55 PG&E’s January 2026 Rate Changes
System Avg. $/kWh Dec 2025 Jan 2026 Change
PG&E Generation $0.150 $0.114 ($0.036)
PG&E T&D $0.204 $0.219 $0.015
Total Bundled Rates $0.354 $0.333 ($0.020)
PG&E Bundled Rates
PCE Rates
System Avg. $/kWh Dec 2025 Jan 2026 Change
PCE Generation $0.124 $0.124
PG&E PCIA $0.011 $0.036 $0.025
PG&E T&D $0.204 $0.219 $0.015
Total Electric Rates $0.339 $0.379 $0.040
PG&E’s bundled customer
rates decreased by
$0.020/kWh
PCE customer rates
increased by $0.040/kWh
Results in PCE rates that
are $0.046/kWh higher
than PG&E 56
PG&E Rate Forecast
• Much of the rate change in 2026 is a one-year correction; PG&E rates and PCIA expected to rebound in 2027, albeit not to 2022-2025 levels • Note that rates forecast uses best available data, but is very speculative $0.080
$0.061
$0.125
$0.145
$0.158
$0.139
$0.078
$0.108 $0.108 $0.108 $0.111
$-
$0.020
$0.040
$0.060
$0.080
$0.100
$0.120
$0.140
$0.160
$0.180
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
$/kWh
Rate Parity: PG&E Generation Rates less PCIA
57 Effective Forecasting and Favorable Circumstances
• Board-approved budget used custom modeling to forecast market conditions and rates in 2026
• Assumed a significant rate decrease in Feb 2026 to maintain 10% discount • Revised budget uses five months actuals and updated financial forecast • Reduced load largely due to mild weather (lower revenues and energy procurement costs)
• Lower customer programs spending due to program delays • Increased interest income
• After updating the forecast, setting rates at $0.066/kWh (a reduction of 47%) keeps PCE on budget and provides a 10% discount through June 2026
58 Updated FY 2026 Budget Forecast
Approved
Budget
Updated
Budget Variance Reason
Sales Revenues $ 381.1 $ 351.2 $ (29.8) Lower load largely due to temperate weather Non-Operating Revenues $ 14.9 $ 18.9 $ 4.0 Increased interest income Total Revenue $ 396.0 $ 370.1 $ (25.8)
Cost of Energy $ 337.6 $ 320.3 $ (17.3) Lower load and reduced procurement costs Other Operating Expenses $ 54.3 $ 45.3 $ (9.0) Reduced customer programs costs Total Costs $ 392.0 $ 365.7 $ (26.3)
Change In Net Position $ 4.0 $ 4.5 $ 0.5
Updated forecast assumes approval of staff’s recommended rates (i.e., 10% below PG&E), and other rate adjustments
59 Staff Proposal and Alternatives Considered
Because PCE is unlikely to be able to maintain rates at $0.066/kWh throughout calendar year, staff analyzed and discussed with Executive Committee the impacts of alternatively setting rates slightly higher (though still less than PG&E’s) Executive Committee supported staff’s recommended average rate of $0.066/kWh, which results in a 10% discount to PG&E
• Most consistent with Board-approved budgeted Change in Net Position • Savings per household of about $5/month
• Staff expects to propose a slight rate increase in FY 2027 (July) to ~$0.072/kWh Deviations from the Executive Committee and staff recommendation would delay rate changes into mid-February or March
Other Adjustments - Rate Stabilization Credit
PCIA rates for customers enrolled in 2021 and 2022 increased $0.071/kWh While these customers did see greater savings in 2025, staff recommend a “Rate Stabilization Credit” of $0.016/kWh for these customers (15,713 accounts) • Limits rate shock
• Results in approximately the same costs paid by other PCE customers during 2026
61 Other Adjustments - $0 Minimum Rate
• In some rare cases, the PCIA rate exceeds PG&E’s generation rate during the March-May “super off-peak” period
• Staff recommend these rates be subject to a minimum of $0/kWh • Customers affected would still see savings on other time periods 62 Recommendation
Approve staff's proposal to reduce ECOplus rates by 47% to a system average rate of $0.066/kWh effective February 1, 2026, subject to a minimum rate of $0/kWh, resulting in a net 10% discount to PG&E’s generation rates
Additionally, direct staff to establish a temporary $0.016/kWh Rate Stabilization Credit for customers on the 2021 and 2022 PCIA Vintages
63 2026 Marketing
Update and
Contract Approval
(Action)
Gwen Rose, Director of Marketing
and Community Relations
Phase 1: Jan - May
Brand identity
• Operational readiness
• Visual identity
• Narrative framework
Events
• Member agency roadshow
• Earth Day done as PCE
• Climatech Rightsizing
Showcase
• CalCCA conference
Phase 2: June – Aug
WestLight Reveal
• Soft launch via press release,
email, mailer
• Integrated across platforms,
customer comms, and
materials
Events
• Community events
• Possible community
activations
Phase 3: Sept - Dec
Campaign Launch
• Public push on 10-year
• Ads, social, video, etc
• Impact report
Events
• Policy symposium
• Office warming
• community activations
Phase 4: 2027 →
Steady state campaign
• "Power of We..."
• Normalizing WestLight
2026 Roll out - phases
Phase 1: Jan - May
Brand identity
• Operational readiness
• Visual identity
• Narrative framework
Events
• Member agency roadshow
• Earth Day done as PCE
• Climatech Rightsizing
Showcase
• CalCCA
Phase 2: June – Aug
WestLight Reveal
• Soft launch via press release,
email, mailer
• Integrated across platforms,
customer comms, and
materials
Events
• Community events
• Possible community
activations
Phase 3: Sept - Dec
Campaign Launch
• Public push on 10-year
• Ads, social, video, etc
• Impact report
Events
• Policy symposium
• Office warming
• community activations
Phase 4: 2027 →
Steady state campaign
• "Power of We..."
• Normalizing WestLight
Roll out – Board touchpoints
Key touchpoints in Q1-Q2
• Marketing subcommittee: Feb – April
• Presentation to Board: March 26
• Roadshow to member jurisdictions: March - June
Community Engagement + Events
5 community activations (still in ideation)
• Art & technology installation (mural)
• Community block party (sponsorship + jazz + giveaways) • Marquee community event (EV parade + drone show)
3 signature events:
• ClimateTech Showcase Event
• Policy forum
• Office warming
Owen
visual identity + website update
Good Stuff Partners
campaigns, media, events
Marketing Partners
Good Stuff Partners
campaigns, media, events
Marketing Contract for Board approval
NTE: $788,950
• Professional services: $523,000
• Outside supplier costs: $266,000
Next Steps & Questions
January - February
• Transition timeline firmed
• Brand identity discovery, research, strategy underway • Campaign strategy, creative, events planning gets underway Risks to manage:
• brand finalization
• regulatory and legal milestones
• PG&E coordination
• system readiness
Board Members’ Reports
Adjournment