2022 season recap
powering the game
San Diego wave fc
DRIVE BRAND
AWARENESS
EDUCATE PUBLIC ON
SUSTAINABLE ENERGY
ALIGN WITH REGIONAL
PROPERTIES
AN OFFICIAL ENERGY PROVIDER OF SAN DIEGO WAVE FC
2022 PARTNERSHIP OBJECTIVES
2022 season
Table of Contents
OWNABLE MOMENTS IN TIME
IN-STADIUM SIGNAGE
MATCH DAY ACTIVATION
DIGITAL MEDIA ENGAGEMENT
18,000
attendance
POWER 100 CHAMPION
OWNABLE MOMENTS IN TIME - SNAPDRAGON
Pre-game On-field
moment
Videoboard signage
Press release
impressions
4,354
Engagement rate
6.29%
32,000
9/17 sell out
Match day activation
fanfest
26,215
10/16 playoff
record
RED STARS. 5,000
THORNS. 5,000
REIGN. 5,000
SPIRIT. 6,000*
LOUISVILLE. 5,000
KANSAS CITY. 5,000
PRIDE. 5,000
DASH. 6,000*
ANGEL CITY. 32,000*
COURAGE : 18,000*
RED STARS: 26,215
*= stadium sellout
Torero:
LED Fieldboards – (4) 15s pre-game, (8) 15s in-game, (4) 15s post-game exposures Static Fieldboard – 8/7, 8/13, 8/20
Videoboard logo rotation - pre-game & post-game
Snapdragon:
LED Fieldboards – (4) 15s pre-game, (8) 15s in-game, (4) 15s post-game exposures LED Ribbon Board – 1 minute of rotating signage
Videoboard logo rotation – pre-game & post-game
Game Attendance
SIGNAGE
245K 438k
Impressions
(TORERO – 8 games)
Impressions
(snapdragon – 3 games)
In -Stadium
Source: Wasserman
Impressions
178,599
Wave fc Website
300x250
Impressions: 85,429
Click Through rate: .086%
1200x148 (from 8/31)
Impressions: 59,648
Click through rate: .06%
728x90 (old size)
Impressions: 33,522
Click through rate: .05%
ROS Banners
digital mEDIA engagement
September 12th
Open Rate: 41.2%
Click through rate: 9.4%
September 15th
Open Rate: 44.1%
Click through rate: 1.4%
Sdcp newsletter inclusion outstanding -
Club Updates NEWSLETTER
digital mEDIA engagement
122,626 impressions
35,403+
subscribers
Partner example
San Diego wave fc
DRIVE BRAND
AWARENESS
EDUCATE PUBLIC ON
SUSTAINABLE ENERGY
ALIGN WITH WORLD CLASS
PROPERTIES
AN OFFICIAL ENERGY PROVIDER OF SAN DIEGO WAVE FC
2022 PARTNERSHIP OBJECTIVES
Inaugural season
property growth
asset % increase or
total
attendance +389%
+947%
+548%
Social
audience
Social
engagement
+195% from May
Newsletter
reach
Total digital
reach 203k+
asset metric
Social
impressions 5.4M
1.9M
1st
Video views
Nwsl rank
follower
growth
1st
Surpassed
followings of:
Chi red stars,
Wash spirit,
ny/nj gotham
Nwsl rank
engagement
Cheers to the future
AN OFFICIAL ENERGY PROVIDER OF SAN DIEGO WAVE FC