Cities Index.
Agenda packet, third session

San Diego Community Power Board of Directors
February 23, 2023

Document
Agenda packet, third session
Meeting
February 23, 2023
Body
San Diego Community Power Board of Directors
Original file
8.4 MB
Text extracted from the CCA's file for reading and search. Open the original on sdcommunitypower.org. That file is the official record.

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>>Petco Park is the first NL Ballpark that uses
100% renewable energy.
>>Petco Park Press Conference – Mayor Todd Gloria and San Diego Community Power announced Key Partners who became Power 100 Champions in 2022.
> > > Signage Benefits: Full LED Takeover
> > > Signage Benefits: Grandstand & Videoboard Bugs
Total 100% Media Value: $59,823 K
Total Exposures: 253
Total Duration: 11:14 min
> > > Tonight’s Lights & Power 100 Champions
> > > Signage Benefits: TV L-Bar
> > > Tatis Giveaway
Fernando Tatis Hat Giveaway
First 35,000 fans in attendance June 8, 2022
> > > Tatis Giveaway: Digital & In-Ballpark Digital Media •Owned Media:
•Inclusion in 7 emails distributed to Padres Member and Registered Users database
•Inclusion on Padres.com
•Padres.com/Giveaways page
•Can be found on Single-Game Tickets page
In-Ballpark: 8 Dates (May 23-29) & (June 6-7)
•Main Videoboard
•Left Field Videoboard
•L-Bars on tv's throughout the ballpark
•Gallagher Square Videoboard
•Signage outside Petco Park Box Offices
•Videoboard on Western Metal Building near gates
•:10 live read/drop-ins during game broadcasts on FM 97.3 home and away (During 10 games)
• :10 live read/drop-ins with graphic during game broadcast on Bally’s Sports San Diego broadcasts (During 10 games)
• Ticker read in corner of game broadcast on Bally’s Sports for 4 Games
• English radio, Spanish radio, & digital radio
•Partnered with Local Media for social media videos featuring morning show talent, highlighting key upcoming giveaways.

Example Read: LOOK AS FRESH AS EL NINO WITH THIS
FERNANDO TATIS JR HAT! ON JUNE EIGHTH AGAINST THE
NEW YORK METS, THE FIRST 35,000 FANS WILL RECEIVE

THIS GIVEAWAY THANKS TO SAN DIEGO COMMUNITY
POWER. VISIT PADRES DOT COM SLASH GIVEAWAYS.

AUDACY
Provided Tatis Jr. hats to 97.3
The Fan, whose on-air talent
promoted heavily on social
media in-advance.
iHeart MEDIA
On Tuesday, June 7, Padres did
an iHeart studio road show,
providing a four-pack of tickets
per station in promotion of
the Tatis Jr. Hat giveaway.

TV PROMOTION
Entravision promoted the hat
on-air during the news hour as
well as on social media. Fox5
also mentioned during on-air
news.
•Inclusion in Padres press release for upcoming homestand to area media outlets for individual press coverage
•Prominently featured through organic social media promotion of the hat giveaway as well

>$160k
Email 5/2
Mailed: 299,400
Opens: 144,361
Open Rate: 48.3%
Clicks: 815
Click Rate: 0.27%
Email 9/6
Mailed: 162,548
Opens: 87,577
Open Rate: 53.97%
Clicks: 798
Click Rate: 0.49%
*Average click through rate
for Padres partner is 0.20%
ROS Banners (4/8
-10/2)
Impressions: 250,018
Clicks: 247
Click Rate: 0.09%
*Average click through rate for Padres
partner is 0.06%
-1 VIP Suite (20 Tickets)
-Converted to ticket bank which was used for SDCP team building -Donated the remaining balance (36 tickets) to the Mission Valley YMCA for use on October 5th
-Invite to 2022 Padres VIP Opening Day Party
-Invite to 2022 VIP Partnership Suite Hosting
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THANK YOU FOR YOUR PARTNERSHIP!

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