1 • Subtitle
New SV Clean Energy
PowerPoint Template
Selecting Organizations &
Local Programs for the
Hanford Mitigation Fund
Pamela Leonard, Deputy Director of Marketing &
Communications
Juliette Pascual, Community Outreach Specialist
March 28, 2025
Item 3
PRESENTATION
2 Overview
• Review Hanford Mitigation Fund goals and guidelines
• Overview of local organizations and priorities
• Discuss recommended projects to fund and options
• Next steps
Item 3
PRESENTATION
Proposal
1. Recommend the Silicon Valley Clean Energy Board of Directors authorize the CEO to execute contracts with Kings Community Action Organization and Self-Help Enterprises from the Hanford Mitigation Fund.
2. Determine funding amount of either:
Option 1 - $761,000 over two years
OR
Option 2 - $1,500,000 over five years
Item 3
PRESENTATION
4 Background
The Board approved
Resolution 2024-09 in
May 2024
establishing the
Hanford Mitigation
Fund Guidelines.
• Establishing guidelines and the fund were part of the 12- year power purchase agreement for energy and reliability products from the Hanford Hybrid Natural Gas Power
Plant and Battery Energy Storage System.
• Funds to be used for programs and/or projects to help mitigate emissions associated with energy produced by
the project.
• SVCE is proactive about ensuring its portfolio
management activities leave a net positive impact on
communities.
Item 3
PRESENTATION
5 About the Hanford Hybrid Plant
• The Hanford Hybrid Plant is a hybrid natural gas peaker power plant and battery energy storage system that SVCE contracted with to ensure that SVCE can meet its Resource Adequacy (RA) program obligations.
Item 3
PRESENTATION
Emissions Reduction
Battery
Storage
131.4 MWs/131.4 MWhs
Will shift energy to when
it is needed once per day
Colocated: Will economically
displace peaker energy
with grid charged energy
Peaking
Gas Unit Reliability
99.4 MWs
Primarily run for
grid reliability
Quicker startup - can
• generate within
10 minutes of being idle
6 More on the Hanford Hybrid Plant’s Location
• Hanford is located Kings County,
which is in the San Joaquin Valley
• Kings County population in 2020
was 152,486
• Median household income in 2023
was $66,428
• Majority of county has designated
disadvantaged communities as
defined by the 2022 version of
CalEPA’s CalEnviroScreen 4.0
Source for population and income data: U.S. Census Bureau and CalEnviroScreen 4.0
Item 3
PRESENTATION
7 Approved Hanford Fund Guidelines
Abbreviated
1 Establish the Hanford Hybrid Plant Emissions Mitigation Fund (“Hanford Fund”). 2 The Hanford Fund goal is to fund programs for low-income and disadvantaged communities to help reduce emissions from greenhouse gases through electrification activities in Kings County. 3 Staff shall seek approval for a one-time funding allocation of $750,000 to $1.8 million– for the entire duration of the Hanford contract (12 years).
4 Conduct a stakeholder engagement process to receive feedback directly from Kings County community members about the types of emission reduction programs most beneficial to local residents. 5 Staff shall use the feedback to determine the best course of action for spending funds. 6 Funds shall be used to pay for programs to help reduce emissions from greenhouse gases through electrification activities in disadvantaged or low-income communities in Kings County. 7 One year after disbursement from the fund, staff must report on progress to the Board, and annually thereafter until funds are completely spent.
8 All funds in the Hanford Fund must be disbursed by June 1, 2036.
Item 3
PRESENTATION
Staff reached out to six organizations and met
with four.
• Interviews focused on understanding local priorities and learning about existing energy-related programs.
• Kings Community Action Organization – local community services • Self-Help Enterprises – housing-focused nonprofit serving San Joaquin Valley
• California Health Collaborative – statewide nonprofit with Kings County public health initiatives
• Central Valley Community Fund – the community foundation serving San Joaquin Valley
Item 3
PRESENTATION
9 SVCE and Local Priorities
SVCE Fund Priorities
Support low-income and
disadvantaged communities
Electrification
Reduce GHGs
Stakeholder-driven programs
Kings County Priorities*
Utilities assistance
Food insecurity
Affordable housing
Home repairs
*Data from Jan. 2025 Kings Partnership Got Needs survey Item 3
PRESENTATION
10 Staff Recommendation
Distribute Hanford Fund to two organizations:
1. Kings Community Action Organization – weatherization
2. Self-Help Enterprises – electrification initiatives
Item 3
PRESENTATION
Kings Community Action Organization
(KCAO)
• KCAO is an anti-poverty service
organization with a wide array of
different services for income-qualified customers
• Their goal is to help individuals
and families achieve self-sufficiency through their programs Item 3
PRESENTATION
KCAO
ACTION ORGA
KCAO Project Proposal
Weatherization Program
• Existing efforts to lower customer bills by providing energy efficiency education and upgrades
• In 2024, 81 households served, $5,633.27 average cost per home • Staff proposes providing KCAO with $300,000 over two years to increase reach of the weatherization program.
• Benefits: Energy efficiency leads to lower bills through reduced energy demand, and increased comfort.
Item 3
PRESENTATION
13 Self-Help Enterprises (SHE)
• Self-Help Enterprises – community development
organization serving nine counties whose mission is to
work with low-income families to build and sustain
healthy homes and communities.
• Relevant programs/experience:
• Sustainable Energy Solutions team – focuses on
affordable energy, EV adoption, and community
engagement.
• Outreach implementation partner for CPUC-funded
PG&E electrification pilot.
Item 3
PRESENTATION
0»
14 SHE Project Proposal
Community Outreach, Electrification Readiness and Electrification Hub Three proposed programs:
1. Community Energy Navigators
2. Lincoln Plaza Affordable Housing Electrification Readiness in Hanford, CA
3. Electrification Hub & Education Program at Lakeview Terrace in Corcoran, CA (Kings County)
• Two funding options for a two-year engagement or five years. Budget details follow.
• Benefits: SHE can learn more about outreach approaches to enable electrification adoption, particularly at low-income housing developments.
Focusing on long-term use and maintenance to reduce bills is necessary; they can use these learnings for the other counties they serve.
Item 3
PRESENTATION
15 SHE Project Details – Option A
Community Energy Navigators Lincoln Plaza
Electrification Readiness
• Employs local people to help enroll
residents in energy efficiency programs
and educate the broader community on
energy incentives, EVs and use of
electric tech.
• Benefit: Learn more about how CENs
can help reach low-income customers
to participate in energy programs and
offer long-term electrification education.
• Electrification of the community building
at an affordable housing community in
Hanford.
• Benefit: Utilize community building as
an education center and location for
CENs to conduct workshops and
community education.
Total project + admin costs: $460,806 over two years
(includes $38,756 for contract admin)
Item 3
PRESENTATION
16 SHE Project Details – Option B
Community Energy
Navigators (CENs)
Lincoln Plaza
Electrification Readiness
Lakeview Terrace
Electrification Hub
• Same scope
• Five years instead of two
• Same scope and timing
• Planned affordable housing
development in Corcoran;
funding to be used for
electrification and smart
technologies.
• Benefit: Education center to
serve as central community
space to educate low-income
residents and the
surrounding community
about electrification through
events and workshops.
Total project + admin costs: $1,146,606 over 5 years
(includes $69,956 for contract admin)
Item 3
PRESENTATION
Conclusion
• The two local organizations have a strong track record of delivering programs and are trusted in Kings County communities.
• Provide funding to complementary programs – KCAO for weatherization and SHE for electrification outreach and projects in affordable housing communities. • Staff will work with the organizations on regular reporting and evaluate the effectiveness of the programs.
• Staff will provide the board with updates on an annual basis, as required by the Hanford Fund Guidelines.
• Total contracts for both organizations will not exceed the total $1.8M reserved in the Hanford Fund, reserving opportunities for future partnerships.
Item 3
PRESENTATION
18 Next Steps
• Executive Committee provides direction on funding amounts for Self Help Enterprises and makes recommendation to Board of Directors. • CEO requests signing authority via consent item at April 9 board meeting • Staff will begin contracting process with selected organizations • Organizations will be invited to attend the Hanford Hybrid Plant ribbon cutting ceremony being held on April 17
Item 3
PRESENTATION
Recommendation
Recommend the Silicon Valley Clean Energy Board of Directors authorize the CEO to execute contracts with Kings Community Action Organization and Self-Help Enterprises in an amount not to exceed $761,000 from the Hanford Mitigation Fund. (KCAO Weatherization + SHE Option A)
OR
Recommend the Silicon Valley Clean Energy Board of Directors authorize the CEO to execute contracts with Kings Community Action Organization and Self-Help Enterprises in an amount not to exceed $1.5M from the Hanford Mitigation Fund. (KCAO Weatherization + SHE Option B)
Item 3
PRESENTATION
20 Questions and Discussion
Item 3
PRESENTATION
Appendix
21 Item 3
PRESENTATION
22 SHE Project Funding Breakdown
Community Energy
Navigators (CEN) Lincoln Plaza
Electrification Readiness
• Budget is over 2 years
• $104,000 – two part-time CENs
• $62,400 for program
administration,
oversight and training
of CENs
• $12,000 – Materials
and mileage for
events
• Total: $178,400
• Project timeline is 1 year
• $15,000 – Engineering
assessment
• $210,650 – Capital
project costs
• $18,000 Project
management
• Total: $243,650
Option A Total project + admin costs: $460,806
(includes $38,756 for contract admin, not reflected below) Item 3
PRESENTATION
23 SHE Project Funding Breakdown
Community Energy
Navigators (CEN)
Lincoln Plaza
Electrification Readiness
Lakeview Terrace
Electrification Hub
• Budget is over 5 years
• $260,000 – two part-time CENs $156,000
for program
administration,
oversight and training
of CENs
• $22,000 – Materials
and mileage for
events
• Total: $438,000
• Project timeline is 1 year
• $15,000 – Engineering
assessment
• $210,650 – Capital
project costs
• $18,000 Project
management
• Total: $243,650
• Budget is over 5 years
• $30,000 – Project
Design
• $360,000 - Capital
project costs (electric
technologies)
• $5,000 – Educational
signage
• Total: $395,000
Option B total project + admin costs: $1,146,606
(includes $69,956 for contract admin, not reflected below) Item 3
PRESENTATION
• Subtitle
New SV Clean Energy
PowerPoint Template
Clean Power Update
SVCE Executive Committee Meeting
March 28, 2025
Item 5
PRESENTATION
2 Mission Statement
Reduce dependence on fossil
fuels by providing carbon free,
affordable, and reliable
electricity and innovative
programs for the SVCE
community
Item 5
PRESENTATION
3 Regulatory Landscape
➢ The CPUC oversees California’s Load Serving Entities by regulating rates and ensuring grid reliability and safety ➢ The CEC is the state’s primary energy policy agency,
responsible for forecasting energy demand and supporting long-term planning
➢ SVCE’s Board, comprised of officials from its 13 member communities, ensures compliance and fiscal responsibility for the community
Item 5
PRESENTATION
CALIFORNIA
Public Utilities Commission
CALIFORNIA
ENERGY COMMISSION
Bl
4 California’s Clean Energy Goals
SVCE’s
procurement
targets are
primarily driven
by regulatory
requirements
and Board goals
• 60% Renewable Energy by 2030 SB100 • 100% Carbon Free by 2045 • 65% of Renewable Energy must be from Long-Term SB350 (10yr or more) contracts • Mid-Term Reliability
• Established by the CPUC to focus on securing
sufficient online resources to meet expected demand
in the coming few years
MTR
• 100% Clean – annually, with line losses
• 75% Renewable by 2030
• 100% Renewable by 2035 (adopted late 2024)
SVCE
BOD
Item 5
PRESENTATION
5 SVCE is On Track to Meet SB100 and Agency Goals
for Clean and RPS…
Item 5
PRESENTATION
Clean
Volumes
(MWhs)
120%
112%
100%
87%
3M 80%
50%
2M
40%
20%
2025 2026 2027 2028 2029 2030
Compliance Year
•
RPS Volumes GHG Free Volumes «SVCE RPS Position
•
SVCE Clean Position eSB10O Target *SVCE Clean Target
7«
75%
Percent
of
Retail
Load
6 And Making Significant Progress Toward Meeting
Long-Term RPS Targets
SB350 is a multi-year compliance
period obligation,
which has interim
annual targets
9%
7%
1%
3%
3%
5%
4%
8%
5% 45%
31%
% of Retail Sales
CY 2025 Expected Long-Term RPS
• Currently in Compliance Period 5: 2025-2027
Item 5
PRESENTATION
Clean Long-Term Power Agreements
• $3.8B+ in commitments
• 22 PPAs signed
• 19 new build projects
• 1,045 MW of Renewable Power
• 2,045 MWh of Battery Storage
9 Projects now delivering to SVCE:
• COSO geothermal - January 2022
• Slate Solar + Storage – January 2022
• Casa Diablo geothermal – July 2022
• Mountain View wind – July 2022
• Rabbitbrush Solar + Storage – October 2022
• Terra-Gen Wind – January 2023
• Yellow Pine Solar + Storage – July 2023
• Victory Pass Solar + Storage – March 2024
• Baldy Mesa Storage (RA-only) – June 2024
Item 5
PRESENTATION
GEOTHERMAL
BATTERY STORAGE
SOLAR STORAGE
SACRAMENTO
SOLAR POWER
WIND GENERATION
LONG DURATION STORAGE
•
SAN JOSE NEVADA
•
RAk FR'r.F F D % KINGMAN
%
-OS ANGELES
ARIZONA
SANTA
BARBARA
LAS
VEGAS
SVCE Value-Stacks As Much As Possible
Victory Pass
Solar + Storage
• 100 MW Solar
• 25 MW Battery
• 15-year term
• 8% of SVCE Load
Meets:
✓ SB 100
✓ SB 350
✓ MTR
✓ Board-adopted Clean
Goals
Item 5
PRESENTATION
Long-Term Contracts: Online
Victory Pass Solar + Storage
Casa Diablo Geothermal
Seller Project Name Technology Generation MW Storage MW Storage MWh Term
(years)
SVCE Board
Approval
1 MN8 Slate Solar + Storage 93 46.5 186 17 Oct-18
2 Ormat Casa Diablo Geothermal 7 10 Feb-20
3 Atlantica Coso Geothermal 43.8 15 Mar-20
4 Leeward Rabbitbrush Solar + Storage 40 8 20 15 Apr-20 5 NextEra Yellow Pine Solar + Storage 50 26 104 20 May-20 6 AES Mountain View Wind 33.3 20 Apr-21
7 Clearway Victory Pass Solar + Storage 100 25 100 15 May-21 8 Terra-Gen Cameron Crest Wind 77.7 15 May-21
9 AES Baldy Mesa (RA-only) Storage 0 75 300 10 Sep-22
Item 5
PRESENTATION
Long-Term Contracts: In Development
SunZia Wind & Transmission
Seller Project Name Technology Generation MW Storage MW Storage MWh Term (years) SVCE Board
Approval Status
1 Avantus Aratina Solar + Storage 80 50 200 20 Jun-20 Pre-construction 2 174 Power Global Atlas Solar 50 10 Jan-21 Pre-construction 3 SB Energy Angela Solar + Storage 20 10 40 15 Mar-21 Pre-construction 4 Origis San Luis West Solar + Storage 62.5 15.625 62.5 15 Apr-21 Pre-construction 5 Rev Renewables Tumbleed Long Duration Storage 15.9375 127.5 15 Feb-22 Construction 6 Onward Goal Line Long Duration Storage 14.2 113.6 15 Mar-22 Pre-construction 7 Ormat Geothermal Portfolio Geothermal 16.75 20 Jun-22 Pre-construction 8 OME Fish Lake Geothermal 1.82 20 Jun-22 Pre-construction 9 Middle River Power Hanford Thermal + BESS 99.4 131.4 131.4 12 Apr-23 Construction 10 NextEra Grace Solar 120 15 Aug-23 Pre-construction
11 NextEra Yellow Pine III Storage 0 115 460 15 Aug-23 Pre-construction 12 Pattern SunZia Wind 100 15 Nov-23 Construction
13 VCI Energy Glossy Garlic Solar + Storage 50 50 200 10 Oct-24 Pre-construction Item 5
PRESENTATION
Clean Energy Resources Online Progress
as of March 24, 2025
• Hanford BESS on Peaker: Construction mode 2025 – H1 • Goal Line Long Duration Storage: Pre-construction - delayed • Atlas Solar: Pre-construction – delayed 2025 – H2 • San Luis West Solar + Storage: Pre-construction - delayed • Yellow Pine III Storage: Pre-construction
• Tumbleweed Long Duration Storage: Construction mode
• Fish Lake Geothermal: Pre-construction
• Aratina Solar + Storage: Pre-construction
2026 – H1
• Ormat Geothermal Portfolio: Pre-construction
• SunZia Wind: Construction mode
• Angela Solar + Storage: Pre-construction – delayed
• Grace Solar: Pre-construction
• Glossy Garlic: Pre-construction
2026 – H2+
Item 5
PRESENTATION
THANK YOU!
12 Item 5
PRESENTATION
• Subtitle
New SV Clean Energy
PowerPoint Template
Item 6
PRESENTATION
SILICON VALLEY
CLEAN ENERGY
Board Input on
Community Space for
New Headquarters
Executive Committee Meeting
March 28, 2025
Item 6
PRESENTATION
Discussion Item:
Gather Input from the Executive
Committee on how to get feedback
from the Board on the Community
Space for New HQ Building.
SILICON VALLEY
CLEAN ENERGY
•
•
• • •
•
•
•
•
•
Item 6
PRESENTATION
(?) Headquarters Timeline
Staff has begun outlining the next steps to shape the building 2025 Q1 2025 Q2 2025 Q3 2025 Q4 2026 Q2
Finalize
purchase
Staff input on
workspace
Solicitation
Project
Manager (PM)
BOD input on Work Work Community
meeting space underway underway ribbon cutting
Onboard PM Ready for
Solicitation for move-in
design,
architecture,
and
construction
3 •
•
Item 6
PRESENTATION
CD Options to Solicit BOD Feedback
Community Space:
Board chambers/Community room
Other space (non-office)
Staff would like your input on how best
to get Board input on the Community
Space.
Options:
A) Gather input from EC and share
recommendations with BOD
B) Hold BOD study session
C) Develop ad-hoc committee
D) Other?
4 Item 6
PRESENTATION
Thank You!
SILICON VALLEY
CLEAN ENERGY 5
• Subtitle
New SV Clean Energy
PowerPoint Template
Programs Marketing
Shawn Orgel-Olson, Programs Marketing Manager
3/28/25
Item 7
PRESENTATION
ii
2 Marketing Strategy
Goals
1. Build awareness of SVCE and electrification.
2. Develop trust.
3. Drive participation in programs.
Item 7
PRESENTATION
Marketing Funnel
Awareness
Consideration
Action
Advocacy
Electrification: What is it and why does it matter?
Awareness marketing.
Which electrification actions should I take?
I'm ready to electrify. How do I do it? (Make a plan, find contractors/get quotes, leverage incentives, install appliances). Programs marketing.
I'm electrified. Now I want to help my friends/family/neighbor do it too.
Item 7
PRESENTATION
Personas
Knowing our audience
Persona Energy
Wonk
Sustainably
Rooted
Green on
the Go
Busy
Suburban
Making
Ends Meet
Rather Not
Values • New Technology
• Control
• Integration
• Environment
• Health
• Future
• Community
• Sustainability
while limited by
home type
• Some technolog
y
• Savings
• Health
• Community
• Convenience
• Savings
• Home comfort
• Convenience
• Trust
• Legitimacy
• Savings
• Community
Messaging to
promote
program
• Convenience
of controlling your
usage
• Having the latest
technology
• Emotional appeal
to future
• Doing the
right thing
for environment
• Home
comfort and
safety
• Supporting
renewable
development
• Social and
environmental
responsibility
• Reinvesting
in community
• Electrification
when time
to upgrade
for comfort,
safety and long
term $ savings
• Reinvesting in the
community
• Use less energy
to save money on
bills
• It’s cool to
care about
clean energy
• Supporting
a good
cause without
investing time
• Reinvesting
in community
• Public
agency means we
are legitimate
and transparent
• Competitive rate
discount
still apply
Item 7
PRESENTATION
5 Umbrella vs. Dedicated Marketing
Umbrella Marketing
• New approach
• Bundles programs by area of focus (e.g.,
building electrification), audience (e.g., all
residential customers, income-qualified
customers)
• Increased efficiency
Dedicated Marketing
• Certain programs require dedicated marketing
to a certain segment
• Marketing plans developed for all programs
Item 7
PRESENTATION
SILICON VALLEY
CLEAN ENERGY
View thi? err.JI in browser
$2 I ESWiOC I TffijqVict
NEW YEAR, NEW INCENTIVES
Welcome to 2025’ As we jump into a vibrant new year, we have the opportunity to set a new course and goals. In the spirit of "New Year. New Me." Silicon Valley Clean Energy (SVCE) is rolling out some exciting incentives and resources to support your Journey to albefectrk living.
Your Go-To Tool for
Home Electrification
Whether you're a homeowner
repladng your gas apphances or a
renter shopping for smaller
appliances, the new eHub has
everything you need to make
informed decisions easily. New
interactive tools like the Incentive
Finder, Business Resources page,
and an updated Appliance
Marketplace mean eHub is your
go-to for personalized rebates
and incentives.
Join our free EV virtual
workshop on Thursday,
January 23 at 6 p.m. and
discover thousands of dollars in
savings through federal and local
programs, including the new
>2,000 EV Rebate for eligible
residents.
Save lip to $10,000 on
an Electric Vehicle
find Incentives
Save Your Spot
6 Umbrella Example: Home Upgrades
Item 7
PRESENTATION
Three pathways to an electric home
Rebates Assisted Full-Service
Maximize your savings with our web- Enjoy hassle-free upgrades with fixed Choose your ideal contractor, reserve your
enabled platform that assists with pricing and the help of our trusted partner rebate, and claim your reimbursement.
incentives and competitive quotes contractors.
Learn More
See Benefits v
See Covered Upgrades v
Learn More Learn More
Sample
Umbrella
Ad
Campaign:
eHub
7 Item 7
PRESENTATION
• Paid Ads
• Digital (Meta, Google)
• Audio (AudioGo, Spotify)
• Print
• Out of Home
• Email Marketing
• Organic Social
• Facebook, LinkedIn, NextDoor
• Community Based Organizations
• In-Person Outreach
• Events
• Presentations
Channel Mix
8 Item 7
PRESENTATION
SILICON VALLEY <3/ CLEAN ENERGY
9 Tracking
Key Performance Indicator
(KPI)
Metric Frequency & Method of
Reporting
Primary KPI:
• Program participation
• Traffic: # of visitors, unique
visits, page views
• Engagement: session
duration, pages per session,
bounce rate, conversion
• Monthly: Google Analytics,
ad platform tracking pixels
for attribution,
Salesforce/SMUD for
program participation
Secondary KPI
• Awareness
• Reach, impressions, view
completions
• Brand awareness survey
results
• Monthly metrics
• Annual SVCE brand survey
Item 7
PRESENTATION
10 Analytics
12-Month SVCE Website Traffic
Item 7
PRESENTATION
Active users ©
409K
New users © Average engagement time per active us
413K 20s
New users by
First user primary channel group (Default C...
0 WHERE DO YOUR NEW USERS COME FROM?
60K
40K
20K
0 11
3+ Month Program Marketing Outlook
JUNE+
• Umbrella Programs eBlast
• Umbrella Home Upgrades Ad
Campaign, Spanish-first
design
• IQ Programs eBlast and
Mailer
• Virtual EV Workshop in Sept.
• Website Relaunch, Nov.
• Gilroy EV Expo, Nov.
• Contractor Event, Nov.
MAY
• Umbrella Power Squad Ad
Campaign
• Umbrella Residential Programs
Webinars, 5/6 and 5/15
• Youth Scholarship Event, 5/17
• Full-Service Home Upgrades Hard
Launch
• Post-eHub Launch Ad Campaign
• EV Incentives Ad Campaign
• BayRen Multifamily Lunch & Learn
APRIL
• Umbrella: Power Squad eHub Ad
Campaign
• Umbrella: Program eBlast
• Earth Month Events
• Programs Pocket Guide
• Assisted Home Upgrades and Zero
Interest Financing Hard Launch
• Small CBO Collaboration Launch
• Contractor Training Ads
• Smart Charging by GridShift Email
Campaign (Mar-May)
Item 7
PRESENTATION