• Subtitle
New SV Clean Energy
PowerPoint Template
Transportation Electrification Programs
Budget Reallocation
Nupur Hiremath, Manager of Decarbonization Programs
Hannah Gustafson, Programs Lead
November 12, 2025
Item 3
PRESENTATION
M'SSILICON VALLEY <3/ CLEAN ENERGY
2 • Transportation programs overview and learnings
• Staff recommendation for budget reallocation to scale core programs
Today’s Agenda
Item 3
PRESENTATION
SVCE EVI Joint Action Plan (2019)
Full Plan
• Focus on multifamily,
workplace, fleet, and
public charging
• To date, SVCE has
implemented all
planned programs
(and more)
Item 3
PRESENTATION
ELECTRIC VEHICLE
INFRASTRUCTURE
JOINT ACTION PLAN
September 2019
The Future is Electric
4 EV Landscape has evolved since 2019
0%
2%
4%
6%
8%
10%
12%
14%
0 20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 % ZEV
# Vehicles
Year
Plug-in Hybrid (PHEV)
Fuel Cell (FCEV)
Battery Electric (BEV)
% ZEV
California Energy Commission (2025). Light-Duty Vehicle Population in California. Data last updated April 30, 2025. Retrieved June 9, 2025 from https://www.energy.ca.gov/zevstats Annual ZEV growth in Santa Clara County
Item 3
PRESENTATION
5 EV Landscape has evolved since 2019
• Federal policy headwinds for EVs
• Federal tax credits came and went
• CA behind on charging goal (20% of 2030 goal)
• Upfront cost remains barrier for mass adoption
• High charging costs for multifamily residents
• EVs grew to 13+% of cars in county1
• EVs hit 46% of new car sales in Q3 20252
• CA public charging stations have grown 5X3
• Explosion in EV models available
• State EVI building codes align with reach codes
1 California Energy Commission (2025). Light-Duty Vehicle Population in California. Data last updated April 30, 2025. Retrieved June 9, 2025 from https://www.energy.ca.gov/zevstats 2 California Energy Commission (2025). New ZEV Sales in California. Data last updated September 30, 2025. Retrieved October 13, 2025 from https://www.energy.ca.gov/zevstats. 3 California Energy Commission (2025). Electric Vehicle Chargers in California. Data last updated February 5, 2025. Retrieved September 24, 2025 from https://www.energy.ca.gov/zevstats Item 3
PRESENTATION
6 SVCE Transportation Electrification Programs
EV Charging
Rebates
New Construction
Affordable Housing EV
Charging Rebates
EV Rebates Multifamily
Retrofits
Fleet
Electrification
Planning
Innovation
Onramp
E-Bikes
(coming 2026!)
CALeVIP Fast Charging
Incentives
EV Charging
Technical
Assistance
Incentive
Technical assistance
Direct install
Closed
Program Types
Item 3
PRESENTATION
7 Program Impacts by the Numbers
28 Level 1 or 2
Chargers Installed
Multifamily Sites
with EV Charging
38 601
Properties received
EV charging
technical
assistance
112
Level 1 or 2
Chargers in
pipeline
284
DC Fast Chargers
Installed
Data as of 10/24/25
EV Rebates
Paid
282
Public fleets
receiving
electrification
planning support
15 Item 3
PRESENTATION
8 A Few Program Learnings
Item 3
PRESENTATION
9 1. Rebates and assistance drive EV charging
installations
• Project costs are the top
barrier, and rebates are
needed
• Property owners value
guidance on cost-saving
strategies, project scoping,
billing management, and
finding installers
• CONTINUE
Park Plaza (155 units) in Mountain View installed
22 Level 2 EV chargers in 2023.
Mike, the property manager, worked with EVmatch to stack incentives to help fund this project.
All 22 chargers are reservable by tenants and the public.
Item 3
PRESENTATION
10 2. Right-sizing EV charging can reduce project costs and serve most daily driving needs
• Lower power solutions
have lower costs
• These solutions can charge
30-50 miles overnight
• Multifamily residents:
• ~66% drive <25 miles/day*
• ~90% drive <50 miles/day*
• CONTINUE
Examples of outlet-based solutions from
GoPowerEV and Pando Electric
$4,266
Level 1/2 Outlet Level 2 Port
Median Installation Cost Per Port at
Multifamily Sites
66 outlets
4 sites
129 ports
17 sites
$7,834
*Based on SVCE program data
Item 3
PRESENTATION
11 3. Education is Key to Scale Adoption
• Engagement,
outreach, and
tailored education
help reach new
audiences and
overcome barriers,
for both vehicles
and charging
• CONTINUE
Multifamily Property Owner EV Charging Lunch and Learn, July 2025 Tax Credit Webinars, Aug-Sept 2025 EV Financial Incentives Lunch and Learn in Gilroy, Nov 2024 Item 3
PRESENTATION
12 4. Fast Charging is growing with external
investments
• 8 DCFC ports
installed near
multifamily through
Fast Charging
Incentives program
• DCFC in Santa
Clara County has
grown 3x in 5 years
• MOVE AWAY FROM,
FOR NOW
Decided not to pursue another
round due to:
1. External public and private
investment in DCFC market
2. Challenges during
implementation
3. Continued focus on multifamily
resident charging opportunities
to complement DCFC growth
Item 3
PRESENTATION
13 5. New Construction Affordable Housing
program hasn’t seen much uptake
• Launched in 2023
• Intended to support
EV reach codes
• Only 1 application
to date
• RELEASE FUNDS TO
BROADER POOL
Decided broaden program beyond
new affordable housing due to:
1. Developers have long and
challenging timelines; focused
on broader project financing
2. State codes have caught up to
local EV charging reach codes
3. SVCE does not anticipate most
funds will be spent as allocated
Item 3
PRESENTATION
14 Budget Reallocation
Recommendation
Item 3
PRESENTATION
15 Three changes, to scale impact
Reallocating $7.2M in unspent TE funding to scale existing core EV charging and EV programs.
Key Proposed Changes:
• Relaunch improved technical assistance
program focused on right-sizing solutions
• Expand EV charging rebates to add
workplace and public charging eligibility
• Add funding for more EV rebates and
increase educational engagement
EV Charging
Rebates
EV
Charging
Technical
Assistance
EV Rebates
Item 3
PRESENTATION
16 Where does the $7.2M come from?
$7.2M comes from current program budgets that have closed or are unlikely-to-be-spent New Construction Affordable
Housing EV Charging
Fast Charging Incentives
CEC Grant Match
for EV Charging
$90.5k
CALeVIP
$36k
Total:
$7.2M
$1.3M
$5.8M
Item 3
PRESENTATION
17 New Affordable Housing will continue to receive
EV Charging Rebates from SVCE, if they apply
• $5.8M* exclusively for new
construction affordable housing
• Support reach code compliance
New Construction Affordable
Housing EV Charging Rebates
• $3.9M available for:
• Existing market-rate
• Existing affordable
Multifamily EV Charging Rebates
• $9.04M available for multifamily
properties, including:
• Existing market-rate
• Existing affordable
• New affordable
• Single budget for all eligible site
types available first come, first
served.
EV Charging Rebate Program
Current Budgets (2022-2025) Future Budget (2026 onwards) *A portion of these funds would be reallocated to other TE programs Item 3
PRESENTATION
*
18 Core Program Budget Recommendation
Proposed budgets after $7.2M addition:
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
$10,000,000
EV Charging Rebates EV Rebates EV Charging Technical
Assistance
Recommended Reallocation
Remaining Funds
Spent or Reserved Funds
+$5.1M
+$1M
+$1.1M
$1.2M
$741k
$2.7M
$759k $725k
Item 3
PRESENTATION
19 Impact of Reallocated TE Funds
Charging Technical
Assistance 2.0
• Offer customized TA to
recruit, advise, and
connect to rebates and
installers
EV Charging
Rebates
• Expand and scale EV
charging installations for
multifamily, workplaces,
and public charging.
EV Rebates &
Education
• Continue to support
equitable EV adoption
with income-qualified
rebates and education
+$5.1M +$1M
Adds ~50-100+ sites
~900-2,000+ chargers
Adds ~450 EV rebates,
~10 educational events
+$1.1M
Support 200+ sites
Item 3
PRESENTATION
Request
20 Staff and the Executive Committee
recommend the Board approve the
Transportation Electrification Program
Budget Reallocation of $7.2 million in
unspent funds as follows:
• Charging Technical Assistance: add
$1.1 million;
• EV Charging Rebates: add $5.1
million; and
• EV Rebates and Education: add $1
million
Item 3
PRESENTATION
SILICON VALLEY <3/ CLEAN ENERGY
21 Questions?
Item 3
PRESENTATION
22 Appendix
Item 3
PRESENTATION
23 Total TE Budget Change Summary
Program Total Budget Remaining
Unspent Funds
Recommended
Budget
Change
New
Recommended
Total Budget
Description
EV Charging Rebates $3,900,000 $1,175,085 +$5,135,141 $9,035,141 Add $5.1M EV Charging Technical Assistance $725,000 $0 +$1,100,000 $1,825,000 Add $1.1M, relaunch EV Rebates $1,500,000 $741,185 +$1,000,000 $2,500,000 Add $1M Multifamily Retrofits $1,000,000 $1,000,000 $0 $1,000,000 No change Fleet Electrification $512,000 $75,000 $0 $512,000 No change E-bike Rebates $500,000 $500,000 $0 $500,000 No change
Innovation Onramp Pilots $327,725 $327,725 $0 $327,725 No change MTC Grant Match $204,569 $204,569 $0 $204,569 No change CFI Grant Match $1,500,000 $1,500,000 $0 $1,500,000 No change EVMatch CEC Grant $75,000 $16,500 ($16,500) $0 Closed
CALeVIP $2,500,000 $36,000 ($36,000) $0 Closed
Ecology Action CEC Grant $100,000 $74,000 ($74,000) $0 Closed Fast Charging Incentives
(Priority Zone DCFC) $1,875,000 $1,327,210 ($1,327,210) $0 Closed New Construction Affordable Housing EV
Charging $5,795,431 $5,781,431 ($5,781,431) $0
Merge with EV
charging rebate
program
TOTAL $20,514,725 $12,758,705 $0 $17,404,435
Item 3
PRESENTATION
New or pre-owned, purchased or
leased. <$55k cash price.
<80% Area Median Income
($159,550 for 4-person
household)
At a participating dealership.
Or, apply post purchase.
Get an instant rebate
Any EV or plug-in hybrid eligible
Learn more: svce.info/evrebate Income qualifications apply For income-qualified residents
$2,000
EV Rebate
Item 3
PRESENTATION om;
Multifamily
EV Charging
Incentive
Programs
Receive Incentives Up to $100,000
First come first served, while funds last
Offset the cost of installing EV chargers at your
multifamily residence. Must reserve incentives before
installation.
Get Help Planning Your Project with
Free Technical Assistance
Closed June 2025
• Site assessment
• Charger options and site layout
• Contractor solicitation
• Project management
• Permitting support
• Financial incentives/rebate applications
svce.info/mfcharging
Item 3
PRESENTATION
• Subtitle
New SV Clean Energy
PowerPoint Template
SVCE NBT Solar Update
Peyton Parks
November 12TH, 2025
Item 4
PRESENTATION
SILICON
CLEAN
Agenda
• Background: Recent Solar Policy Decisions
• NEM, NEM 2.0, and Net Billing Tariff
• NBT First Year Performance
• Solar Landscape Look-Ahead
• NEM – Net Energy Metering
• NEM 3.0 – Colloquial term
for Net Billing Tariff
• Net Billing Tariff (NBT) –
PG&E and SVCE internal
terminology
• Solar Billing Plan (SBP) –
Customer-facing term used
for bill presentment
Key Terms
Item 4
PRESENTATION
Reminder: NEM 1 and 2 were designed to help
grow the solar industry
• 1:1 Retail Net Metering – no incentive to
self-consume or store energy.
• Reduces both Generation and
Transmission & Distribution charges.
• Resulted in a cost-shift to non-solar
customers.
• Net Billing Tariff was designed to correct
for these features.
Item 4
PRESENTATION
Net load (electricity demand minus solar and wind) on the grid, in gigawatts Key Differences NEM 2.0 vs Net Billing Tariff
Feature NEM 2.0 Net Billing
Tariff
Rate
Requirement
Any TOU Rate E-ELEC
Export
Compensation
Retail Hourly
Average
System ROI
6 Years 9 Years*
Greatest
Customer
Value
Export, Self-ConsumptionSelf-Consumption
• Make solar more equitable by correcting the cost-shift to non-solar customers. • Align exported energy value with grid value.
• Encourage electrification, self-consumption, and
battery storage rather than exports to grid.
• SVCE’s position was that NBT was ‘directionally
correct.’
NBT Design Background
*When paired with storage
Item 4
PRESENTATION
Timeline of Net Billing Tariff Rollout
• SVCE BOD voted to create CPUC-aligned Net Billing Tariff to support solar customers into the future.
• Follow PG&E export pricing and billing structure.
• NBT implementation experienced delays due to PG&E billing system updates.
• April 2025: SVCE customers on NBT experienced their first annual cash-out.
• SVCE staff were to monitor impacts and return with any recommendations.
Highlights 2023
2024
2022
2022 December, NEM 3.0 passes
CPUC
2023 April 15, last day to file
NEM 2.0 application
2023 December 15, NEM 3.0
original go-live date
2023 November 08, BOD approves
recommended NEM 3.0 strategy
April 2025 First SVCE NEM 3.0
Cash-out
2025
April 2024 Delayed NEM 3.0 go-live
date
Item 4
PRESENTATION
NBT Export Compensation
$0.00
$0.05
$0.10
$0.15
$0.20
$0.25
$0.30
$0.35
$0.40
Export Values:
EEC vs. Retail Compensation, May 2025
EEC Value May NEM/NEM2.0
Retail Comp – NEM 1.0/2.0
• The value of solar exports
under previous versions of
NEM; at or very near 1:1
EEC – Energy Export Credit
• The hourly value of NBT
customers’ solar exports
Item 4
PRESENTATION
,^> V V V V V <V V V V <? <ox V %
X o) s<
7 Total Solar Program Performance
NEM and NEM 2 Net Billing Tariff
Total Enrolled
Customers
Total Net
Generators
Total Compensation
to Net Generators
Average Comp per
Net Generator
39,616
9,461
~$1,300,000
~$137
2,730
780
~$44,000
~$56
April 2025
Item 4
PRESENTATION
8 Solar Market Expansion
Total installations in SVCE territory have declined through 2024 and 2025 Total
Installations
YOY Solar
Growth
Item 4
PRESENTATION
9 Storage Market Expansion
NBT solar installations have been paired with storage at a rate of 83%; prior to NBT attachment rate 15%
Battery
Yes
No
Item 4
PRESENTATION
2024 2025
10 • Solar + storage assistant on
eHub.
• Demand flexibility contract
with Lunar – including
forthcoming battery rebates.
SVCE continues to support local installs
• Including solar + storage financing through on-bill financing program to test interest.
• Continue to look for opportunities to package with electrification.
Several existing and upcoming efforts.
Item 4
PRESENTATION
Before Solar After Solar
$250 $19
j Map Satellite
0% 92%
$86,988 $15,578
t KJ
$0 $71,410
54.8$/kWh 9.8$/kWh
$0 $3,480 JOT •sR? - a- Vc
b? 1 Map Data Terms | 6
Monthly Payment O
Bill Reduction O
Lifetime Energy Cost o
Lifetime Savings o
Average Electricity Rate o
Available Incentives o
11 • Federal tax credit of 30% for owned systems ending as of December 31, 2025. • Third-party-owned solar (lease, PPA) continue to qualify until December 2027. • DSGS, a CEC funded reliability program - and the largest "Virtual Power Plant" in California - did not receive additional funding for 2026 and beyond. • SVCE has lowered its Net Surplus Compensation payment to 1x PG&E for 2026 and onwards.
But new headwinds exist
SVCE will keep monitoring how this affects local installs.
Item 4
PRESENTATION
12 Conclusion
• Large spike of installs prior to NBT but currently still seeing growth locally.
• NBT resulted in lower compensation during the year, and lower cash-outs, as expected.
• SVCE is offering several programs to support local
installs, especially with storage. This will expand in 2026. • New challenges also coming that may have big impacts
on rooftop solar deployment.
• Staff will continue to monitor and return with updates and new ideas as appropriate.
Item 4
PRESENTATION
Title of the
Page
Questions &
Comments
Item 4
PRESENTATION
14 Glossary
• NEM – Net Energy Metering; the legacy utility program by which exported solar energy is exchanged for monetary value. In NEM and NEM 2.0 the rate of exchange is at, or very close to, retail pricing. • NBT – Net Billing Tariff; the successor utility program by which exported solar energy is exchanged for monetary value. In NBT, this value changes hourly to reflect wholesale grid pricing. Also referred to as NEM 3.0 or Solar Billing Plan (SBP)
• EEC – Energy Export Credit; the hourly value of solar exports under Net Billing Tariff • Net Generator – a customer that produces more solar electric energy than they consume over the course of a full calendar year; SVCE’s solar year begins in May and ends in April. • TOU Rate – a utility rate that is, by design, more expensive during the times of the day with peak demand • E-ELEC – a utility rate (PG&E, SVCE) designed to encourage electrification • DSGS – Demand Side Grid Support; a CEC funded reliability program and the largest "Virtual Power Plant" in California
Item 4
PRESENTATION
• Subtitle
New SV Clean Energy
PowerPoint Template
SVCE Marketing &
Communications
Pamela Leonard, Deputy Director of Marketing &
Communications
Nov. 12, 2025
Item 5
PRESENTATION
SILICON VALLEY
CLEAN ENERGY
2 Item 5
PRESENTATION
Customers Spend 8 Minutes per Year Interacting
Online With Their Utility
That's 40 seconds per month.
KATHERINE TWEED OCTOBER 27, 20 1 6
3 Title of the
Page
Item 5
PRESENTATION
SILICON VALLEY
CLEAN ENERGY
It's gonna break. Don't homecrastinate.
SILICON VALLEY
CLEAN ENERGY
They call it outerwear.
Not, the-furnace-isn’t-working-ware.
4 Title of the
Page
Item 5
PRESENTATION
SILICON VALLEY
CLEAN ENERGY
5 Title of the
Page
Item 5
PRESENTATION
Posts
svcleanenergy
/
\ svcleanenergy
O
X; Gilroy, California
Electric Vehicle
Financial Incentives
Luncft
&Learn
SATURDAY, NOV.
9 GILROY HIGH SCHOOL
11:00 AM -1:00 PM CAFETERIA
Enjoy
a delicious FREE meal while learning about $10,000 in
available federal
& local EV incentives!
ce Liked by sjcleanenergy and others
svcleanenergy Think you can't afford an EV? They're
more affordable than you might think!
Join us for
a complimentary, catered lunch while
discovering how you could qualify for up to $10,000 in
electric vehicle (EV) incentives!
Creative ad preview
ADVERTISEMENT
0:00 0:28
i FREE admission and complimentary catered lunch
-
registration required.
6 Title of the
Page
Item 5
PRESENTATION
Posts
Electric-Training.org
Go Electric Advisor
GridShift: SILICON VAL <3/ CLEAN ENE
EV Charging
Earn $500 for 4 hours
raWxombas
JERGY
Watch on OYouTube
Energy Savi
Upgrades
o para cambiarte a un vehiculo
2000 an efectlvo por un EV n...
SILICON VALLEY
CLEAN ENERGY
of online training!
Contractors and Tradespeople
svcleanenergy O
JZ svcleanenergy • Original audio
SILICON VALLEY
CLEAN ENERGY
SILICON VALLEY c
CLEAN ENERGY EsPan
✓SVCE customer engagement
strategies through marketing &
communications
✓Case Studies
✓Payment Assistance & Efficiency
Resources Campaign
✓eHub Incentives Finder Marketing
Information item:
how SVCE
connects
customers to
resources, offers
& services.
7 Item 5
PRESENTATION
SILICON VALLEY <3/ CLEAN ENERGY
8 What we do
Communications/
Public Information
Push out info and
resources to all
customers, accessibility
Marketing
Pull customers in to
take action (program
participation)
Engagement
Community outreach,
customer insights,
partnerships
Item 5
PRESENTATION
9 Why we do it – earn customer trust
SVCE must be a trusted advisor for customers to participate in the clean energy transition Strategic content to appeal to
different audiences
Engagement and introduction with
SVCE/electrification
Ready to take electrification actions.
Customers trust SVCE through positive
experiences
Social behavior change, influence friends,
neighbors, family
Item 5
PRESENTATION
Awareness
Consideration
Conversion
Each campaign seeks to match customers’ values; considering their priorities and how they perceive their energy use.
Effective communications are targeted
Busy suburban Energy wonk 10
Item 5
PRESENTATION
EVs - like your current car.
Minus the gas station.
And the oil changes.
And the repair bills.
Cleaner. Quicker.
And more reliable.
/ft'S SILICON VALLEY Learn more »
<2/ CLEAN ENERGY Learn more »
Skeptical about
an all-electric
home?
It’s like
an EV.
If EVs
came
with
showers.
See why they’re hot.
visit svcleanenergy.org/eHub
0 SILICON VALLEY
CLEAN ENERGY
We get it. But what
were your first
thoughts about an
all-electric car?
Better for you.
Better for the planet.
Visit svcleanenergy.org/eHub
©
SILICON VALLEY
CLEAN ENERGY
11 Pushing out info about SVCE initiatives &
announcements (base level)
Tactics vary across audiences and campaigns
Channels
• Email
• Social media
• Earned media
• Press releases
• Website
• Video
• Letters/postcards
• Out-of-home
Item 5
PRESENTATION
iMoxurgNews Crime and Public Safety | Morgan Hill adds all-electric fire station We hope to see you this weekend as we celebrate the all-electric Butterfield Fire Station with a ribbon cutting and pet adoption event! a- V
“
June 7
9 am - 12 pm
* 17285 Butterfield Blvd., Morgan Hill
The newly constructed all-electric fire station utilizes a battery storage system to capture excess solar energy that can be used during peak hours or when backup power is needed. Electric, zero¬ emission appliances, like the induction stoves, keep first responders in a safe and pollution-free atmosphere. NEWS CRIME AND PUBLIC SAFETY •News
Morgan Hill adds all-electric fire station
The station will expand fire service to a growing region of the city Morgan HiH residents celebrate the completion ot the Butterfield fire station on June 7. 2025 (Sergio Covarrubias) By LUIS MELECIO-ZAMBRANO | [email protected] | Bay Area News Group UPDATED:June 10. 2025 at 5:24 AM PDT
What to expect at the event:
v Short remarks from the Morgan Hill Mayor and Fire Chief ♦#Pet adoption organizations hosting kittens, cats, and dogs ^Induction cooking demonstration
— Coffee truck*
i Food truck*
©Lawn games
•Raffle giveaway
*Free food and coffee to the first 150 attendees
12 Pulling customers in to participate
Tactics vary across audiences and campaigns
Tactics
• Advertising campaign
• Drip email campaigns
• Highly targeted emails
• Event activations
• Blog series
• Multi-channel consistency
• Webinars
• Video series
• Social media reels
Item 5
PRESENTATION
SiliconValley CleanEnergy O
Sunny Zhang 10 Apr
Silicon Valley Clean Energy ©
May 23-0
Big news! This month, we launched our very first webinars about the amazing rebates and incentives we offer—and wow, what a turnout! Over 250 of you joined us live, prepared with great questions. Thank you for making it a success! Missed it? No worries, catch the ~30-minute session on YouTube: https://www.youtube.com/watch?v=OORvRBE_DUk What's next?
More webinars are coming soon, but in the meantime, explore the ways you can save and benefit from all of our programs and incentives at ehub.svcleanenergy.org YOUTUBE.COM
Maximize Your Energy Savings - May 15, 2025 Webinar Recording Learn more Joinus for a free virtual session where you’ll discover how to access over $13,000 in rebates and incentives for electric home appliances and vehicles! Where: VirtualonZoom
When:Choose one of:
1)Tuesday,May 6th,6-7p.m.
2) Thursday, May15th,12 - 1p.m.
Both sessions will share the same information. Join thetimethat works best for you.
T All attendees will be entered to win one of three $50Visa gift cards! What You’ll Learn:
How to take advantage of over $13,000 in rebates and incentives for energy-efficient appliances andelectric vehicles
IEnergy discount programs and howto qualify
Simple money and energy-saving practices you can implement in your home today
A Register for free onEventbrite: httos://www.eventbrite.com/e/maximize-your-energy-savinqs-rebates-incentives-for-qoinq-electric-tickets-1310479532559?aff=nextdoor Presented bySilicon Valley Clean Energy, your community-owned,not-for-profit electricity provider serving 280,000 homes and businesses throughout Santa Clara County.Our mission is to provide clean, affordable, and reliable electricity andinnovative programs forthe local community. 06 Maximizing Your EnergySavings:Rebates &Incentiv... I0V May 6:00 PM •
Posted toSubscribersof SiliconValley Clean Energy
3 O 4,351Impressions
13 We use data to inform our approach and
adjust
Responses from post-purchase EV rebate
recipients.
Ads optimized for the best-performing
combo of images and messages.
Item 5
PRESENTATION
50 Image Logo
Headline
Energy? Who ya gonna call?
Description
Across the county, the Power Squad is
always ready to help.
Business name
SV Clean Energy
Image Logo
Headline
Now you have the power!
Description
Across the county, the Power Squad is
always ready to help.
Business name
SV Clean Energy
14 Case Studies
Item 5
PRESENTATION
15 Outreach Case
Study–
Payment
Assistance &
Efficiency
Resources
Campaign
(PAER)
Item 5
PRESENTATION
Improve
Efficiency
&
Save Money
16 Outreach campaign for Affordability SFA
• More awareness of and enrollment in payment
assistance programs
• Reach customers with bill reduction and efficiency
tips
• Campaign running Jan. – Oct. 2025
Item 5
PRESENTATION
Are you looking for ways to take
control of your energy bill?
Find out how.
SILICON VALLEY
Vi/ CLEAN ENERGY
Know Your Rate Improve Your Energy Efficiency Use Your Resources 17 Where are these customers in their
relationship with SVCE?
Audience
Largely income-vulnerable, harder-to-reach
Non-English speakers
Potential and enrolled CARE/FERA, Medical Baseline, &
LIHEAP customers
Seniors on fixed incomes
Delinquent/customers in arrears
Item 5
PRESENTATION
18 Messaging distributed across
many channels
Tactics
✓ NextDoor digital ads
✓ Bus shelter ads
✓ Highway Poster Ads
✓ Residential survey
✓ Digital media toolkit
✓ Revamped webpage
✓ Energy efficiency email
✓ Payment assistance email
✓ Mailer
✓ Flyers
Item 5
PRESENTATION
/ \ SV Clean Energy
X- Sponsored
All SVCE customers can benefit from improved efficiency and/or We can help bring down energy bills.
There are a variety of programs and resources available to qualified SVCE customers that can reduce monthly energy bills and improve your home's efficiency.
svce.info/bill-relief
Mejore la
eficiencia y
ahorre dinero
'002689
Energy bills bringing you down?
We can help bring them down.
payment programs. Program eligibility may vary based on income levels.
Thcri gian sir dung
Xe dien
Nha dien
^o/bill
Solving the
| Mystery of Your
Energy Bill
en mat trdi tren
mal nha
,
Quy vi co dang chi tra mire gia phu hap q
khong?
Click the button to learn more, or visit svce.info/bill-relief See if you qualify for payment assistance. Learn more
• Available in English,
Spanish, Vietnamese,
Chinese
• 13.6x increase in visitors
since April 14 compared
to the same time frame
last year
Revamped
Webpage
19 Mailed survey
Dedicated emails
Digital + OOH Ads went live
Item 5
PRESENTATION
SILICON VALLEY
CLEAN ENERGY
Payment Assistance and
Efficiency Resources
Explore options for lowering your energy bill through qualifying programs and/or home efficiency resources.
IWant To:
:3]Know it 1 qualify tor bill assistance magrams DUnderstand the charges on my_blll r^1Explore support from other local organizations On See all SVCE offers and services Pav mv bill in person
Learn More»
CARE/FERA customers receive an additional SVCE discount To date. SVCE has provided over $10M of additional support to lower monthly energy bills.
Meeting you where you’re at
Through SVCE. PG&E, state, federal, and other local resources, help is available to manage your energy bill.
Payment Plans Monthly Bill Discounts Rate Options One-Time Assistance Energy Efficiency Local Organizations Improve efficiency, lower your bill
Small actions can save you big. Use the tips and tricks below to reduce your energy costs.
Take advantage of cheaper energy during "off-peak" hours, and avoid using high-energy appliances when energy pricing is highest (usually 4 p.m. to 9 p.m.). During off-peak times:
• Run your major appliances (dishwasher, washing machine, dryer) • Pre-cool or pre-warm your home
• Charge your EV
Improve your insulation and weatherstrip any leaky windows and doors to keep cool air in when it’s hot, and hot air in when it's cold. Check out a free DIY Toolkit with free resources to make this and other efficiency upgrades to your home.
Install energy-efficient equipment. The SVCE Home Rebates program provides rebates for efficient electric appliances. Increased rebates are available for income-qualified customers who meet specific criteria, including enrollment in the CARE or FERA program, other income-qualified Utilize the free Homeintel service to receive an in-depth analysis of your home’s energy use, customized recommendations, and expert energy coaching to help you reduce your energy usage and assess your opportunities for going electric.
Key Takeaways
20 • Reaching our audiences
• Engagement is happening
• Hearing about other
barriers, for future
campaigns
Item 5
PRESENTATION
View this email in your browser Wl ESPANOLl Tignq Viet
M'SSILICON VALLEY \3/ CLEAN ENERGY
/TX SILICON VALLEY
CLEAN ENERGY
Is the summer heat bringing
high energy bills?
Explore available programs
that can provide savings!
Resources With Income Eligibility
Monthly Bill Discounts
See if you qualify for California
Alternate Rates for Energy (CARE)
or Family Electric Rate Assistance
(FERA).
Assisted Home
Upgrades
Receive additional rebates for home
assessments and energy-efficient
electric upgrades.
Medical Baseline
Allowance
A lower rate for customers who
depend on power for certain medical
and independent living needs.
One-Time Bill Relief
The Home Energy Assistance
Program (HEAP) is a non-emergency
program that assists with paying
home energy bills once a year.
Resources Available to All
Get a Free Do-It-Yourself (DIY) Toolkit
Check out your free DIY toolkit at a
participating library. Kits include
weatherstripping materials, LED
lightbulbs, and tools for detecting
water leaks and flow rates.
Get a Free Home
Energy Audit
Receive free, in-depth
recommendations and expert
energy coaching to reduce your
energy usage and assess
opportunities to go electric.
Marketing Case
Study – eHub
Incentives
Finder
Item 5
PRESENTATION
22 New and Improved eHub
Incentives Finder
Improved UX
Home Upgrades Webpage
ehub.svcleanenergy.org
Item 5
PRESENTATION
Incentives Finder
23 Where are these customers in their
relationship with SVCE?
Item 5
PRESENTATION
Loyalty
Advocacy
24 Who is the audience and how do we reach them?
Customer journey for incentives finder
25 Item 5
PRESENTATION
Learns the benefits of going electric
and explores available incentives
Receives email about rebates to
go electric and is directed to eHub
Customer continues their
electrification journey via the
Appliance Marketplace
Customer selects the Assisted
Home Upgrades path for their
electric home journey
Customer consults an expert advisor
and completes their project
Residental customer is curious
about going electric
25 Messaging distributed across
many channels
Tactics
✓ Digital ad campaign
✓ Print ads
✓ NextDoor digital ads
✓ Digital media toolkit
✓ Customer emails
✓ Webinars
✓ Mailers (2024 Power
Content Label)
✓ Flyers
Item 5
PRESENTATION
SILICON VALLEY
CLEAN ENERGY
View this email in your browser
YOUR
EARTH MONTH
CHECKLIST
Happy Earth Month! H This April, let's go electric and shift from rely¬ ing on fossil fuels to using clean electricity to power our cars and home appliances. By making these upgrades, you're improving air quality, adding comfort to your home, reducing your carbon footprint, and embracing effi¬ cient, modern technology. We've put together a playful checklist of Earth Month actions you can take.
Ui Learn Something New
Join our free virtual webinar on Tuesday, May 6
at 6 p.m. or Thursday, May 15 at 12 p.m. and be
entered to win one of three $50 gift cards. The
webinar will include information on how to max¬
imize your energy savings and access rebates and
incentives for going electric.
Sign Up
X Save Up to $13,000 on Home
Upgrades
The eHub Incentives Finder is your go-to resource
for exploring these savings. Access these
incentives through our:
1. ne Rebates: Perfect for self-directed
projects with a contractor of your
choice/DIY.
2. Assisted Home Upgrades: Determine
upgrade options for your home, get quotes
easily, and incentive application support.
26 Title of the
Page
Power Squad Ad Campaign
Item 5
PRESENTATION
27 Emails and ads drive users to eHub
resources
Item 5
PRESENTATION
Website Visits
Cumulative Monthly eHub Visits Since Oct 2024
unique visits returning visits
28 Conclusion
Item 5
PRESENTATION
29 Title of the
Page
We are always sharing our resources
Item 5
PRESENTATION
INDUCTION RANGE/COOKTOP
HOME REBATES
PROGRAM www.svcleanenergy.org/home 0
SILICON VALLEY
CLEAN ENERGY
SILICON VALLEY
CLEAN ENERGY
The Power of Community
La energia de la comunidad
30 Title of the
Page
We are always learning and adapting
Item 5
PRESENTATION
Sessions by Source/Medium
•google /cpc
9 (direct) / (none)
•google /organic
•fb / paid
4 govdelivery/ email
ig / paid
•(not set)
an / paid
•(data not available)
•
Others
Campaigns S Qi 211460239 (211460239) Opportunity score Updated just now QD Di:
0.7 D All ads High performing (t) Actions Had delivery 4- 1more view Impressions (Campaign) >0 X Search to filter by name, ID or metrics Campaigns Ad sets Ads
4- Create Duplicate ✓* Edit £ A/B test More
S Last 30
III Columns: Custom
Off /On
ta
Campaign TA Results TA Reach TA Impressions TA
I
•
Post: " ir Stack Federal Tax Credits with Rebate... 177 Link clicks
6,318 49,352
•
ZIF 567
Link clicks
10,353 64,461
•
Event: Stacking Tax Credits with Rebates to Ma... 557
Link clicks
45,651 87,214
•
EV Rebate /* 2J42
Link clicks
65,247 206,264
Overview
Campaign
E eHub Incentives Finder:Jul-Sep 2025 Last 30 days Aug 3 - Sep 1, 2025 Show last 30 days Performance summary
Clicks
6.79K
Impressions
91.4K
Avg. CPC
$0.58
Conversions
2.53K
We are always working to earn customer trust to
build support of the SVCE mission
31 Item 5
PRESENTATION
We always welcome your connections to your
community
32 Introductions to local folks/groups we should know are always helpful.
Item 5
PRESENTATION
33 Thank you
Item 5
PRESENTATION
34 Appendix
Item 5
PRESENTATION
35 Title of the
Page
Customer outreach & marketing
for businesses too!
Item 5
PRESENTATION
©
SILICON VALLEY
CLEAN ENERGY
Ver en Espanol
MONDAY, LUNCH & LEARN MARCH 17, 2025
BUSINESS ^INCENTIVES
Attention Campbell Business Owners!
Join us for a free lunch sponsored by Silicon Valley Clean Energy, where we'll discuss strategies for your business to increase energy efficiency, sus¬ tainability, community recognition, and $20,000 in rebates for electric up¬ grades!
©
SILICON VALLEY
CLEAN ENERGY
POWER UP
YOUR BUSINESS
withup to $40,000 inrebates!
INDUCTION COOKTOPS
Dear Valued Customer,
Learn More
Big news! We have increased our Business Rebate incentives, and you can now receive up to $40,000 to upgrade to clean, energy-efficient electric equipment.
If you're looking for ways to enhance your business, as a Silicon Valley Clean Energy (SVCE) customer, you have a great opportunity to receive a rebate when you replace outdated gas equipment. This upgrade can improve both your operations and the environment. Additionally, non-profits, municipalities, and public schools are eligible for rebates of up to $55,000.
SVCE is dedicated to helping local businesses like yours transition to all-electric equipment, including heat pump water heaters (HPWH), heat pump HVAC systems, and induction cooktops. Here's why upgrading is a power move:
Significant Rebates to Reduce Upfront Costs
36 Informed by 2018 customer surveys
10%
20%
25%
15%
25%
5%
Estimated Distribution of Customer Personas
Energy Wonk
Sustainably Rooted
Busy Suburban
Green on the Go
Making Ends Meet
Rather Not
Messaging/outreach methods must attempt to
reach all kinds of customers
Item 5
PRESENTATION
37 We use data & feedback to inform our approach
Item 5
PRESENTATION
Customer Feedback Loop
Research
Annual customer surveys,
qualitative feedback guides
messaging development.
Planning
Identify audiences, consider personas,
targeted channels to reach this audience
Optimization
Optimize content and delivery
strategies based on performance
Creation
Develop visually appealing
content with engaging, culturally
relevant messages/images
Distribution
Share content strategically and
utilize paid promotion options
Feedback
Utilize customer surveys to receive
direct feedback whenever possible.
• Subtitle
New SV Clean Energy
PowerPoint Template
Receive Update on the 2026 SVCE
Elections Process
Board of Directors Meeting
November 12, 2025
Item 6
PRESENTATION
SILICON VALLEY
CLEAN ENERGY
2 Purpose
Review the selection process and timeline for 2026 SVCE appointments of Board Chair, Vice Chair, and committees.
Item 6
PRESENTATION
(2) Purpose
Review the selection process and timeline for 2026 SVCE appointments of Board Chair, Vice Chair, and committees. 3 Chair & Vice Chair
Chair Qualifications and Role
• Must be primary director
• Minimum two years experience serving on the Board of Directors • One year term; no term limit
• Presiding officer of all Board Meetings
Vice Chair Qualifications and Role
• Must be primary director
• Minimum one year experience serving on the Board of Directors • One year term; no term limit
• Serves in the absence of Chair
Item 6
PRESENTATION
CD Chair & Vice Chair
Chair Qualifications and Role
Must be primary director
Minimum two years experience serving on the Board of Directors One year term; no term limit
Presiding officer of all Board Meetings
Vice Chair Qualifications and Role
Must be primary director
Minimum one year experience serving on the Board of Directors One year term; no term limit
Serves in the absence of Chair
3 4
• Membership: Up to six primary board members
• Of the potential six members, the incoming Chair and Vice Chair are offered automatic positions
• One year term; no term limit
• One year minimum Board service
• Duties: review and provide advice to the CEO and Board on policy, operational matters and perform such other responsibilities, tasks or activities as delegated to it by the Board
Executive Committee
Provides input and support on operational matters
Item 6
PRESENTATION
Provides input and support on operational matters
CD Executive Committee
Membership: Up to six primary board members
Of the potential six members, the incoming Chair and Vice Chair are offered automatic positions
One year term; no term limit
One year minimum Board service
Duties: review and provide advice to the CEO and Board on policy, operational matters and perform such other responsibilities, tasks or activities as delegated to it by the Board
4 5
Chair, Vice Chair, Executive Committee Timeline
January BOD Meeting
Board Chair/Vice Chair
Appointments
Executive Committee
Appointments
November 12 th:
• Presentation on committees/selection
process/deadlines
Deadline: December 12 th:
• Notification of interest in Chair, Vice Chair, and/or Executive Committee due to Board Clerk (can submit
any supporting documents they choose)
Nominating Committee recommendations presented
and selections made at annual meeting on January 14,
2026 by vote
Item 6
PRESENTATION
November 12t
h:
Chair, Vice Chair, Executive Committee Timeline
January BOD Meeting
Board Chair/Vice Chair
Appointments
Executive Committee
Appointments
Presentation on committees/selection
process/deadlines
Deadline: December 12t
h:
Notification of interest in Chair, Vice Chair, and/or
Executive Committee due to Board Clerk (can submit
any supporting documents they choose)
Nominating Committee recommendations presented
and selections made at annual meeting on January 14,
2026 by vote
5 6
Other Standing SVCE Committees
Finance and Administration Committee (Appointments in February) • Works with SVCE staff on items related to financial and administrative issues that impact the agency
• No fewer than three members, no greater than six members • Eligible Membership: Primary Board members, Alternate Board members, and Member Agency staff.
Audit Committee (Appointments in February)
• Works with SVCE staff on the initiation and receiving of the annual audit.
• No fewer than three members and no greater than six members • Eligible Membership: Primary Board members, Alternate Board members, and Member Agency staff.
Item 6
PRESENTATION
CD Other Standing SVCE Committees
Finance and Administration Committee (Appointments in February) Works with SVCE staff on items related to financial and administrative issues that impact the agency
No fewer than three members, no greater than six members Eligible Membership: Primary Board members, Alternate Board members, and Member Agency staff.
Audit Committee (Appointments in February)
Works with SVCE staff on the initiation and receiving of the annual audit.
No fewer than three members and no greater than six members Eligible Membership: Primary Board members, Alternate Board members, and Member Agency staff. 6
7 Other SVCE Committees
February
All other Committee
Appointments (Audit,
Finance and
Administration, any Ad
Hoc Committees)
December 12 th:
Request for members to notify Board Clerk of
interest in serving on remaining Committees
Deadline: January 23 rd : Notification to Board
Clerk for committee interests due
Selections made at February 11, 2026 Board of
Directors Meeting by vote
Item 6
PRESENTATION
O Other SVCE Committees
February
All other Committee
Appointments (Audit,
Finance and
Administration, any Ad
Hoc Committees)
December 12t
h:
Request for members to notify Board Clerk of
interest in serving on remaining Committees
Deadline: January 23rd
: Notification to Board
Clerk for committee interests due
Selections made at February 11, 2026 Board of
Directors Meeting by vote
7 8
Timeline Snapshot
Dec
Jan
Feb
12th (Deadline): Interest in Chair, Vice Chair, and/or Executive Committee due to Board Clerk
12th:: Written information for other committee interests distributed by Board Clerk
14th: Selections for Chair, Vice Chair, and Executive Committee membership made at BOD meeting
23 rd (Deadline): Interest in remaining committees due to Board Clerk
11th : Remaining committee assignments made at BOD meeting 12th: SVCE BOD meeting Info item
14 th: Written information for Board Chair, Vice Chair, and/or Executive Committee interests distributed by Board Clerk 28 th (Deadline): Interest in serving on the Nominating Committee due to Board Clerk
Nov
Item 6
PRESENTATION
CD Timeline Snapshot
Nov
Dec
I
Jan
Feb
12t
h: SVCE BOD meeting Info item
14t
h: Written information for Board Chair, Vice Chair, and/or Executive Committee interests distributed by Board Clerk 28th (Deadline): Interest in serving on the Nominating Committee due to Board Clerk
12th (Deadline): Interest in Chair, Vice Chair, and/or Executive Committee due to Board Clerk
12th
:: Written information for other committee interests distributed by Board Clerk
14t
h: Selections for Chair, Vice Chair, and Executive Committee membership made at BOD meeting
23rd (Deadline): Interest in remaining committees due to Board Clerk
11th
: Remaining committee assignments made at BOD meeting
8 9
Thank you
Item 6
PRESENTATION
Thank you
9