• Subtitle
New SV Clean Energy
PowerPoint Template
SVCE Marketing &
Communications
Pamela Leonard, Deputy Director of Marketing &
Communications
February 11, 2026
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PRESENTATION
SILICON VALLEY
CLEAN ENERGY
2 Item 1
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Customers Spend 8 Minutes per Year Interacting
Online With Their Utility
That's 40 seconds per month.
KATHERINE TWEED OCTOBER 27, 20 1 6
3 People need to see things 3 – 7 times for it
to stick.
Source: Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979))
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4 Title of the
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SILICON VALLEY
CLEAN ENERGY
It's gonna break. Don't homecrastinate.
SILICON VALLEY
CLEAN ENERGY
They call it outerwear.
Not, the-furnace-isn’t-working-ware.
5 Title of the
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SILICON VALLEY
CLEAN ENERGY
6 Title of the
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Posts
svcleanenergy
/
\ svcleanenergy
O
X; Gilroy, California
Electric Vehicle
Financial Incentives
Luncft
&Learn
SATURDAY, NOV.
9 GILROY HIGH SCHOOL
11:00 AM -1:00 PM CAFETERIA
Enjoy
a delicious FREE meal while learning about $10,000 in
available federal
& local EV incentives!
ce Liked by sjcleanenergy and others
svcleanenergy Think you can't afford an EV? They're
more affordable than you might think!
Join us for
a complimentary, catered lunch while
discovering how you could qualify for up to $10,000 in
electric vehicle (EV) incentives!
Creative ad preview
ADVERTISEMENT
0:00 0:28
i FREE admission and complimentary catered lunch
-
registration required.
7 Title of the
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PRESENTATION
Posts
Electric-Training.org
Go Electric Advisor
GridShift: SILICON VAL <3/ CLEAN ENE
EV Charging
Earn $500 for 4 hours
raWxombas
JERGY
Watch on OYouTube
Energy Savi
Upgrades
o para cambiarte a un vehiculo
2000 an efectlvo por un EV n...
SILICON VALLEY
CLEAN ENERGY
of online training!
Contractors and Tradespeople
svcleanenergy O
JZ svcleanenergy • Original audio
SILICON VALLEY
CLEAN ENERGY
SILICON VALLEY c
CLEAN ENERGY EsPan
✓SVCE customer engagement strategies
through marketing & communications
✓Case Studies
✓Payment Assistance & Efficiency
Resources Campaign
✓eHub Incentives Finder Marketing
✓Board input on the next 10 years
Information item:
how SVCE
connects
customers to
resources, offers
& services.
8 Item 1
PRESENTATION
SILICON VALLEY <3/ CLEAN ENERGY
9 What we do
Communications/
Public Information
Push out info and
resources to all
customers, accessibility
Marketing
Pull customers in to
take action (program
participation)
Engagement
Community outreach,
customer insights,
partnerships
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PRESENTATION
10 Why we do it – earn customer trust
SVCE must be a trusted advisor for customers to participate in the clean energy transition Strategic content to appeal to
different audiences
Engagement and introduction with
SVCE/electrification
Ready to take electrification actions.
Customers trust SVCE through positive
experiences
Social behavior change, influence friends,
neighbors, family
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PRESENTATION
Awareness
Consideration
Conversion
Each campaign seeks to match customers’ values; considering their priorities and how they perceive their energy use.
Effective communications are targeted
Busy suburban Energy wonk 11
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EVs - like your current car.
Minus the gas station.
And the oil changes.
And the repair bills.
Cleaner. Quicker.
And more reliable.
/ft'S SILICON VALLEY Learn more »
<2/ CLEAN ENERGY Learn more »
Skeptical about
an all-electric
home?
It’s like
an EV.
If EVs
came
with
showers.
See why they’re hot.
visit svcleanenergy.org/eHub
0 SILICON VALLEY
CLEAN ENERGY
We get it. But what
were your first
thoughts about an
all-electric car?
Better for you.
Better for the planet.
Visit svcleanenergy.org/eHub
©
SILICON VALLEY
CLEAN ENERGY
12 Pushing out info about SVCE initiatives &
announcements (base level)
Tactics vary across audiences and campaigns
Channels
• Email
• Social media
• Earned media
• Press releases
• Website
• Video
• Letters/postcards
• Out-of-home
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PRESENTATION
iMoxurgNews Crime and Public Safety | Morgan Hill adds all-electric fire station We hope to see you this weekend as we celebrate the all-electric Butterfield Fire Station with a ribbon cutting and pet adoption event! a- V
“
June 7
9 am - 12 pm
* 17285 Butterfield Blvd., Morgan Hill
The newly constructed all-electric fire station utilizes a battery storage system to capture excess solar energy that can be used during peak hours or when backup power is needed. Electric, zero¬ emission appliances, like the induction stoves, keep first responders in a safe and pollution-free atmosphere. NEWS CRIME AND PUBLIC SAFETY •News
Morgan Hill adds all-electric fire station
The station will expand fire service to a growing region of the city Morgan HiH residents celebrate the completion ot the Butterfield fire station on June 7. 2025 (Sergio Covarrubias) By LUIS MELECIO-ZAMBRANO | [email protected] | Bay Area News Group UPDATED:June 10. 2025 at 5:24 AM PDT
What to expect at the event:
v Short remarks from the Morgan Hill Mayor and Fire Chief ♦#Pet adoption organizations hosting kittens, cats, and dogs ^Induction cooking demonstration
— Coffee truck*
i Food truck*
©Lawn games
•Raffle giveaway
*Free food and coffee to the first 150 attendees
13 Pulling customers in to participate
Tactics vary across audiences and campaigns
Tactics
• Advertising campaign
• Drip email campaigns
• Highly targeted emails
• Event activations
• Blog series
• Multi-channel consistency
• Webinars
• Video series
• Social media reels
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PRESENTATION
SiliconValley CleanEnergy O
Sunny Zhang 10 Apr
Silicon Valley Clean Energy ©
May 23-0
Big news! This month, we launched our very first webinars about the amazing rebates and incentives we offer—and wow, what a turnout! Over 250 of you joined us live, prepared with great questions. Thank you for making it a success! Missed it? No worries, catch the ~30-minute session on YouTube: https://www.youtube.com/watch?v=OORvRBE_DUk What's next?
More webinars are coming soon, but in the meantime, explore the ways you can save and benefit from all of our programs and incentives at ehub.svcleanenergy.org YOUTUBE.COM
Maximize Your Energy Savings - May 15, 2025 Webinar Recording Learn more Joinus for a free virtual session where you’ll discover how to access over $13,000 in rebates and incentives for electric home appliances and vehicles! Where: VirtualonZoom
When:Choose one of:
1)Tuesday,May 6th,6-7p.m.
2) Thursday, May15th,12 - 1p.m.
Both sessions will share the same information. Join thetimethat works best for you.
T All attendees will be entered to win one of three $50Visa gift cards! What You’ll Learn:
How to take advantage of over $13,000 in rebates and incentives for energy-efficient appliances andelectric vehicles
IEnergy discount programs and howto qualify
Simple money and energy-saving practices you can implement in your home today
A Register for free onEventbrite: httos://www.eventbrite.com/e/maximize-your-energy-savinqs-rebates-incentives-for-qoinq-electric-tickets-1310479532559?aff=nextdoor Presented bySilicon Valley Clean Energy, your community-owned,not-for-profit electricity provider serving 280,000 homes and businesses throughout Santa Clara County.Our mission is to provide clean, affordable, and reliable electricity andinnovative programs forthe local community. 06 Maximizing Your EnergySavings:Rebates &Incentiv... I0V May 6:00 PM •
Posted toSubscribersof SiliconValley Clean Energy
3 O 4,351Impressions
14 We use data to inform our approach and
adjust
Responses from post-purchase EV rebate
recipients.
Ads optimized for the best-performing
combo of images and messages.
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PRESENTATION
Image Logo
Headline
Energy? Who ya gonna call?
Description
Across the county, the Power Squad is
always ready to help.
Business name
SV Clean Energy
Image Logo
Headline
Now you have the power!
Description
Across the county, the Power Squad is
always ready to help.
Business name
SV Clean Energy
15 Case Studies
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16 Outreach Case
Study–
Payment
Assistance &
Efficiency
Resources
Campaign
(PAER)
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Improve
Efficiency
&
Save Money
17 Outreach campaign for Affordability SFA
• More awareness of and enrollment in payment
assistance programs
• Reach customers with bill reduction and efficiency
tips
• Campaign ran Jan. – Oct. 2025
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Are you looking for ways to take
control of your energy bill?
Find out how.
SILICON VALLEY
Vi/ CLEAN ENERGY
Know Your Rate Improve Your Energy Efficiency Use Your Resources 18 Where are these customers in their
relationship with SVCE?
Audience
Largely income-vulnerable, harder-to-reach
Non-English speakers
Potential and enrolled CARE/FERA, Medical Baseline, &
LIHEAP customers
Seniors on fixed incomes
Delinquent/customers in arrears
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19 Messaging distributed across
many channels
Tactics
✓ NextDoor digital ads
✓ Bus shelter ads
✓ Highway Poster Ads
✓ Residential survey
✓ Digital media toolkit
✓ Revamped webpage
✓ Energy efficiency email
✓ Payment assistance email
✓ Mailer
✓ Flyers
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/ \ SV Clean Energy
X- Sponsored
All SVCE customers can benefit from improved efficiency and/or We can help bring down energy bills.
There are a variety of programs and resources available to qualified SVCE customers that can reduce monthly energy bills and improve your home's efficiency.
svce.info/bill-relief
Mejore la
eficiencia y
ahorre dinero
'002689
Energy bills bringing you down?
We can help bring them down.
payment programs. Program eligibility may vary based on income levels.
Thcri gian sir dung
Xe dien
Nha dien
^o/bill
Solving the
| Mystery of Your
Energy Bill
en mat trdi tren
mal nha
,
Quy vi co dang chi tra mire gia phu hap q
khong?
Click the button to learn more, or visit svce.info/bill-relief See if you qualify for payment assistance. Learn more
• Available in English,
Spanish, Vietnamese,
Chinese
• 13.6x increase in visitors
since April 14 compared
to the same time frame
last year
Revamped
Webpage
20 Mailed survey
Dedicated emails
Digital + OOH Ads went live
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SILICON VALLEY
CLEAN ENERGY
Payment Assistance and
Efficiency Resources
Explore options for lowering your energy bill through qualifying programs and/or home efficiency resources.
IWant To:
:3]Know it 1 qualify tor bill assistance magrams DUnderstand the charges on my_blll r^1Explore support from other local organizations On See all SVCE offers and services Pav mv bill in person
Learn More»
CARE/FERA customers receive an additional SVCE discount To date. SVCE has provided over $10M of additional support to lower monthly energy bills.
Meeting you where you’re at
Through SVCE. PG&E, state, federal, and other local resources, help is available to manage your energy bill.
Payment Plans Monthly Bill Discounts Rate Options One-Time Assistance Energy Efficiency Local Organizations Improve efficiency, lower your bill
Small actions can save you big. Use the tips and tricks below to reduce your energy costs.
Take advantage of cheaper energy during "off-peak" hours, and avoid using high-energy appliances when energy pricing is highest (usually 4 p.m. to 9 p.m.). During off-peak times:
• Run your major appliances (dishwasher, washing machine, dryer) • Pre-cool or pre-warm your home
• Charge your EV
Improve your insulation and weatherstrip any leaky windows and doors to keep cool air in when it’s hot, and hot air in when it's cold. Check out a free DIY Toolkit with free resources to make this and other efficiency upgrades to your home.
Install energy-efficient equipment. The SVCE Home Rebates program provides rebates for efficient electric appliances. Increased rebates are available for income-qualified customers who meet specific criteria, including enrollment in the CARE or FERA program, other income-qualified Utilize the free Homeintel service to receive an in-depth analysis of your home’s energy use, customized recommendations, and expert energy coaching to help you reduce your energy usage and assess your opportunities for going electric.
Key Takeaways
21 • Reaching our audiences
• Engagement is happening
• 153 increase in customers
enrolled in CARE/FERA
• Hearing about other
barriers, for future
campaigns
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View this email in your browser Wl ESPANOLl Tignq Viet
M'SSILICON VALLEY \3/ CLEAN ENERGY
/TX SILICON VALLEY
CLEAN ENERGY
Is the summer heat bringing
high energy bills?
Explore available programs
that can provide savings!
Resources With Income Eligibility
Monthly Bill Discounts
See if you qualify for California
Alternate Rates for Energy (CARE)
or Family Electric Rate Assistance
(FERA).
Assisted Home
Upgrades
Receive additional rebates for home
assessments and energy-efficient
electric upgrades.
Medical Baseline
Allowance
A lower rate for customers who
depend on power for certain medical
and independent living needs.
One-Time Bill Relief
The Home Energy Assistance
Program (HEAP) is a non-emergency
program that assists with paying
home energy bills once a year.
Resources Available to All
Get a Free Do-It-Yourself (DIY) Toolkit
Check out your free DIY toolkit at a
participating library. Kits include
weatherstripping materials, LED
lightbulbs, and tools for detecting
water leaks and flow rates.
Get a Free Home
Energy Audit
Receive free, in-depth
recommendations and expert
energy coaching to reduce your
energy usage and assess
opportunities to go electric.
Marketing Case
Study – eHub
Incentives
Finder
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23 New and Improved eHub
Incentives Finder
Improved UX
Home Upgrades Webpage
ehub.svcleanenergy.org
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Incentives Finder
24 Where are these customers in their
relationship with SVCE?
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Loyalty
Advocacy
25 Who is the audience and how do we reach them?
Customer journey for incentives finder
25 Item 1
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Residental customer is curious
about going electric
Receives email about rebates to
go electric and is directed to eHub
Learns the benefits of going electric
and explores available incentives
26 Messaging distributed across
many channels
Tactics
✓ Digital ad campaign
✓ Print ads
✓ NextDoor digital ads
✓ Digital media toolkit
✓ Customer emails
✓ Webinars
✓ Mailers (2024 Power
Content Label)
✓ Flyers
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SILICON VALLEY
CLEAN ENERGY
View this email in your browser
YOUR
EARTH MONTH
CHECKLIST
Happy Earth Month! H This April, let's go electric and shift from rely¬ ing on fossil fuels to using clean electricity to power our cars and home appliances. By making these upgrades, you're improving air quality, adding comfort to your home, reducing your carbon footprint, and embracing effi¬ cient, modern technology. We've put together a playful checklist of Earth Month actions you can take.
Ui Learn Something New
Join our free virtual webinar on Tuesday, May 6
at 6 p.m. or Thursday, May 15 at 12 p.m. and be
entered to win one of three $50 gift cards. The
webinar will include information on how to max¬
imize your energy savings and access rebates and
incentives for going electric.
Sign Up
X Save Up to $13,000 on Home
Upgrades
The eHub Incentives Finder is your go-to resource
for exploring these savings. Access these
incentives through our:
1. ne Rebates: Perfect for self-directed
projects with a contractor of your
choice/DIY.
2. Assisted Home Upgrades: Determine
upgrade options for your home, get quotes
easily, and incentive application support.
27 Title of the
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Power Squad Ad Campaign
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28 Emails and ads drive users to eHub
resources
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Website Visits
Cumulative Monthly eHub Visits Since Oct 2024
unique visits returning visits
29 Conclusion
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30 Title of the
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We are always sharing our resources
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INDUCTION RANGE/COOKTOP
HOME REBATES
PROGRAM www.svcleanenergy.org/home 0
SILICON VALLEY
CLEAN ENERGY
SILICON VALLEY
CLEAN ENERGY
The Power of Community
La energia de la comunidad
31 Title of the
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We are always learning and adapting
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Sessions by Source/Medium
•google /cpc
9 (direct) / (none)
•google /organic
•fb / paid
4 govdelivery/ email
ig / paid
•(not set)
an / paid
•(data not available)
•
Others
Campaigns S Qi 211460239 (211460239) Opportunity score Updated just now QD Di:
0.7 D All ads High performing (t) Actions Had delivery 4- 1more view Impressions (Campaign) >0 X Search to filter by name, ID or metrics Campaigns Ad sets Ads
4- Create Duplicate ✓* Edit £ A/B test More
S Last 30
III Columns: Custom
Off /On
ta
Campaign TA Results TA Reach TA Impressions TA
I
•
Post: " ir Stack Federal Tax Credits with Rebate... 177 Link clicks
6,318 49,352
•
ZIF 567
Link clicks
10,353 64,461
•
Event: Stacking Tax Credits with Rebates to Ma... 557
Link clicks
45,651 87,214
•
EV Rebate /* 2J42
Link clicks
65,247 206,264
Overview
Campaign
E eHub Incentives Finder:Jul-Sep 2025 Last 30 days Aug 3 - Sep 1, 2025 Show last 30 days Performance summary
Clicks
6.79K
Impressions
91.4K
Avg. CPC
$0.58
Conversions
2.53K
We are always working to earn customer trust to
build support of the SVCE mission
32 Item 1
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We always welcome your connections to your
community
33 Introductions to local folks/groups we should know are always helpful.
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34 Looking Forward
• Preparing for the SVCE 10th Anniversary (2027)
• Continued and expanded efforts for key
programs & initiatives
• Affordability Outreach
• Full-Service Home Upgrades & Zero Interest
Financing
• EV Rebates
• Ongoing need for electrification education
• Customer survey launching soon, results to be
shared in spring 2026
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PRESENTATION
Learn More
65 likes
Don’t let another season go by. Switch to an
electric heat pump water heater today and...mt
Out with
the Old
In with
the New.
Silicon Valley Clean Energy
Sponsored • $
35 Discussion – How would you tell
our story?
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36 Title of the
Page
At this ten-year juncture, what innovations or
achievements are you most proud of? What is
the story you’d to like to see told?
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SILICON VALLEY
CLEAN ENERGY
37 Title of the
Page
What is the SVCE trajectory over the next
decade – its role in people’s lives and role in
the community?
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SILICON VALLEY
CLEAN ENERGY
38 Questions?
Thank you
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39 Appendix
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40 Title of the
Page
Customer outreach & marketing
for businesses too!
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©
SILICON VALLEY
CLEAN ENERGY
Ver en Espanol
MONDAY, LUNCH & LEARN MARCH 17, 2025
BUSINESS ^INCENTIVES
Attention Campbell Business Owners!
Join us for a free lunch sponsored by Silicon Valley Clean Energy, where we'll discuss strategies for your business to increase energy efficiency, sus¬ tainability, community recognition, and $20,000 in rebates for electric up¬ grades!
©
SILICON VALLEY
CLEAN ENERGY
POWER UP
YOUR BUSINESS
withup to $40,000 inrebates!
INDUCTION COOKTOPS
Dear Valued Customer,
Learn More
Big news! We have increased our Business Rebate incentives, and you can now receive up to $40,000 to upgrade to clean, energy-efficient electric equipment.
If you're looking for ways to enhance your business, as a Silicon Valley Clean Energy (SVCE) customer, you have a great opportunity to receive a rebate when you replace outdated gas equipment. This upgrade can improve both your operations and the environment. Additionally, non-profits, municipalities, and public schools are eligible for rebates of up to $55,000.
SVCE is dedicated to helping local businesses like yours transition to all-electric equipment, including heat pump water heaters (HPWH), heat pump HVAC systems, and induction cooktops. Here's why upgrading is a power move:
Significant Rebates to Reduce Upfront Costs
41 Title of the
Page Total: $1.2M
FY 24/25 MarComm Budget
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PRESENTATION
$25,000
$282,000
$400,000
Admin fees
Advertising
$260,000 A Sponsorships & Events
$213,000
$92,000
Required Notifications
£
Education Initiatives
Graphic Design, Website,
Photo/Video, Consultants
42 Informed by 2018 customer surveys
10%
20%
25%
15%
25%
5%
Estimated Distribution of Customer Personas
Energy Wonk
Sustainably Rooted
Busy Suburban
Green on the Go
Making Ends Meet
Rather Not
Messaging/outreach methods must attempt to
reach all kinds of customers
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43 We use data & feedback to inform our approach
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Customer Feedback Loop
Research
Annual customer surveys,
qualitative feedback guides
messaging development.
Planning
Identify audiences, consider personas,
targeted channels to reach this audience
Optimization
Optimize content and delivery
strategies based on performance
Creation
Develop visually appealing
content with engaging, culturally
relevant messages/images
Distribution
Share content strategically and
utilize paid promotion options
Feedback
Utilize customer surveys to receive
direct feedback whenever possible.