1 ONLINE
SURVEY
REPORT
CITY OF CHINO
GENERAL PLAN UPDATE
JUNE 2024
PREPARED BY
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Chino General Plan
Chino Online Survey Report
NUMBER OF RESPONDENTS
Total number of respondents: 619
Number of respondents per area:
• Downtown: 367
• Philadelphia/Central: 321
• Riverside/Central: 258
• Euclid/Bickmore: 295
• Ayala Park Driving Range: 387
• Euclid Avenue: 226
• State Owned Property: 240
• Demographic Questions: 163
SUMMARY BY AREA:
Area 1: Downtown
Number of contributors: 367
Question 1. Do you support this concept?
Of the 367 contributors who answered the question, 88.01% support the concept, while 11.99% do not.
Question 2. Is there anything you would change or add to it? Of the 169 contributors who answered this question, the most common topics brought up by respondents included:
• Support for Small & Local Businesses (18%): Respondents wanted to see local small businesses over chains (such as independent restaurants, coffee shops, and retail stores), with affordable lease options and incentives to preserve community character. • Enhanced parking solutions (16%): Respondents want to see the City address parking issues by ensuring enough parking spaces for residents and visitors (for example, by adding structured parking) to manage congestion and avoid overflow into residential areas. • Preserve Historical and Small -Town Character (14%): Respondents also mentioned wanting to see the City maintain and enhance the historical and small -town feel of downtown by preserving existing buildings and revitalizing them while retaining their historical charm.
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• Enhance Green Spaces and Parks (12%): Additionally, respondents mentioned wanting to see an increase in green spaces, including parks, gardens, and pedestrian -friendly areas, with additions like a dog park and playgrounds for families.
• Reduce or Eliminate Residential Developments (11%): Respondents noted that they did not want to see the addition of new residential buildings, including apartments and condos, due to concerns about traffic and parking but instead wanted to see a focus on business and community spaces. • More Entertainment & Community Spaces (10%): Respondents wanted to see the addition of theatres, concert halls, and community gathering areas for events to enhance local entertainment options.
• Improve Public Transportation and Accessibility (9%): Respondents emphasized making downtown more walkable with pedestrianized streets, wider sidewalks, and better connectivity. In addition, they mentioned the need for improved public transit to make downtown more accessible and convenient for residents and visitors.
• Other: Other suggestions included respondents wanting to see protected bike lanes, focusing on cultural and community spaces, and introducing more nightlife options like bars and breweries to create a vibrant downtown.
Area 2: Philadelphia/Central
Number of contributors: 321
Question 1. Do you support this concept?
Of the 321 contributors who answered the question, 79.13% support the concept, while 20.87% do not.
Question 2. Is there anything you would change or add to it? Of the 154 contributors who answered this question, the most frequent topics brought up by respondents included:
• More Restaurants and Retail Options (17%): Many respondents asked for additional dining options, including popular chains and unique eateries.
• Revitalize Shopping Centers and Add Retail (1 4%): Respondents suggested updating and attracting new retail stores to replace or complement existing ones. • Incorporate Green Spaces and Parks (12%): Respondents also recommended more parks, green spaces, and landscaping, including areas for families to enjoy outdoor activities. • Build an Aquatics Center (8%): There were suggestions for including a modern aquatic center with swimming and other water sports facilities.
• Include Mixed-Use Development (8%): There were suggestions to combine housing with retail to create vibrant, multi-use spaces that generate ongoing foot traffic.
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• Other. Other comments included suggestions about adding recreational trails and walking paths, addressing homelessness and safety, creating a multi -use sports complex, increasing community - oriented spaces, improving traffic flow and infrastructure, and entertainment venues.
Area 3: Riverside/Central
Number of contributors: 258
Question 1. What does a main street look like to you?
Of the 143 contributors who answered the question, the most common topics brought up by respondents included:
• Walkability and Pedestrian-Friendly Design (20%): Respondents felt that a main street should have an emphasis on a walkable main street, with wide sidewalks, tree-lined streets, and pedestrian safety; in addition, there should be bike lanes, pedestrian-only zones, and overall pedestrian-friendly infrastructure.
• Small Businesses and Local Shops (18%): Respondents emphasized the importance of small, locally owned businesses such as boutiques, cafes, and family-run restaurants. • Outdoor Dining and Seating (15%): Respondents favored outdoor dining with shaded seating areas, creating a welcoming environment for eating and socializing. • Greenery and Landscaping (12%): Respondents highlight the need for trees, flowers, and other green spaces to enhance the aesthetic appeal and provide a pleasant atmosphere. • Safe and Welcoming Environment (10%): Respondents emphasized the need for safety features like good lighting and secure pedestrian zones, making the area welcoming for families. • Public Art and Cultural Features (8%): Some respondents want to see public art installations, cultural landmarks, and local history displays to enrich the community's identity. • Other. Other comments included the want for mixed-use buildings with commercial spaces on the ground floor and residential units above to create a lively street life; using the main street for community events, farmers markets, and social activities, enhancing community engagement; concerns about traffic congestion; and preserving and highlighting local heritage and historical elements to maintain Chino's unique character.
Question 2. Which of the following features do you think are appropriate for this area? 254 respondents answered this question and were mostly supportive of all the features . 87.80 % felt street lighting was appropriate for this area , and 73.62% thought native Landscaping was appropriate, closely followed by pop-up events (70.87%) and outdoor seating (70.47%). Features that got less support include public art (49.61%), and designated bike lanes (46.85%). In addition, 2.76% of the respondents chose 'other' and suggested the inclusion of viable businesses, additional parking, street improvements, an outdoor walk area with shops, cafes, small businesses, and more street trees.
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Question 3. Do you have other ideas for improving Riverside and Central? Of the 93 contributors who answered the question, the most common topics brought up by respondents reflect a strong desire to enhance Riverside and Central by improving traffic flow, updating building aesthetics, supporting small businesses, and ensuring the area is safe and welcoming for the community.
The key themes that emerged include:
• Parking Improvements (20 Respondents emphasized the need for better parking amenities and easier access to parking. Suggestions included designated public parking areas, improved signage for parking availability, and solutions to alleviate current parking challenges. • Small Business and Dining Enhancements (19%): Many respondents wanted to attract small businesses and unique dining options instead of big chains. Suggestions included creating a supportive environment with reasonable rents for local businesses, fostering various dining experiences, and encouraging family-oriented outdoor dining spaces. • Greenery and Parks (15%): Several respondents advocated adding more green spaces and parks along Riverside and Central Avenues. Recommendations included developing pocket parks, enhancing existing greenery, and creating areas that cater to community gatherings and leisure activities.
• Traffic and Transportation Improvements (13%): Respondents suggested conducting a traffic study to time lights for smoother traffic flow and introducing city-run shuttles to ease community movement. Other ideas included introducing dedicated bus lanes or trams connecting to Metrolink and incorporating transit-oriented housing to reduce traffic. • Enhancing the Area's Aesthetics and Amenities (12%): Suggestions included updating and refreshing building facades and storefronts, adding more trees and greenery, standardizing themes to unify the area's appearance, and ensuring that buildings are cohesive and visually appealing.
• Community and Cultural Enhancements (10%): Ideas included supporting arts by introducing theatres, galleries, and music venues, hosting pop-up events and farmers markets, and creating spaces for local artists and cultural displays. Other ideas included emphasizing Chino's history through statues, plaques, and murals and increasing the sense of community with safe and attractive walking areas.
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• Other. Other key themes that emerged were addressing homelessness and safety, a desire to expand retail options and entertainment venues, environmental considerations, and enhancing public infrastructure and amenities.
Area 4: Euclid/Bickmore
Number of contributors: 295
Question 1. Do you support this concept?
Of the 295 contributors who answered the question, 73.90% support the concept, while 26.10% do not.
Question 2. Is there anything you would change or add to it? Of the 153 contributors who answered this question, the most common topics brought up by respondents included:
• Concerns About Industrial Development (17.5 Respondents were largely opposed to more industrial development, citing existing saturation, increased traffic, pollution, and the negative impact on residential areas and property values.
• Desire for More Retail and Dining Options (16.7%): Respondents also wanted to see the addition of retail spaces and restaurants, emphasizing the need for more shopping and dining options within the community, especially unique or diverse offerings, rather than more generic chains.
• Concerns About Traffic and Infrastructure (14.1%): Respondents highlighted the need for improved roadways, better traffic management, and connections, especially the extension of Pine Ave to the 71 freeway.
• More Green and Recreational Spaces (10.4%): Respondents also wanted to see additional green spaces, parks, and nature preserves, advocating for development that enhances community well- being through natural areas and recreational spaces.
• Interest in Specific Retailers (7.1%): There was a desire for specific large retailers like Target or Costco, highlighting a gap in the current local retail market for certain stores. • Other. Other comments included interest in recreational facilities and entertainment facilities like movie theaters and concert venues; support for development in general or under specific conditions, such as ensuring balanced land use or addressing existing vacancies before adding new spaces; Interest in Mixed-Use Developments and Educational Facilities; as well as environmental concerns, with some advocating for preservation efforts and minimizing the impact of development on natural resources.
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Area 5: Ayala Park Driving Range
Number of contributors: 387
Question 1. Rank the following amenities you would like to see in this area. 293 respondents answered this question and ranked the potential amenities with a mountain bike course, motocross, or velepromo having the highest average rank of 3.76, followed by the zipline, athletic training/ninja warrior course (2.87 average rank ), and a community center ( 2.81 average rank). And finally, the container park pop -up space for art/music/food ( 2.43 average rank), and a commercial water park and splash park (2.35 average rank).
Question 2. What other suggestions do you have to improve Ayala Park? Of the 245 contributors who answered this question, the most common suggestions brought up by respondents included:
• Pickleball Courts (63.9%): An overwhelming majority of respondents advocated adding pickleball courts, reflecting this sport's high demand and popularity in the area and the shortage of available courts.
• Dog Park (8.3%): Respondents also showed interest in developing a dog park with amenities for different dog sizes.
• Driving Range/Golf (8.3%): Several comments suggested returning the driving range or incorporating golf-related activities.
• Community Center (4.2%): Some respondents suggested an indoor community center to host various events and activities, such as sports events, community gatherings, and educational activities, benefiting all age groups.
• Walking/Jogging Trails (3.5%): A few respondents mentioned wanting to see the addition of a walking or jogging trail looping the entire park with unique pavement markings and logical connections from parking areas for easy navigation.
• Other. Other suggestions included unique play areas, improved parking, additional shaded areas, more baseball and soccer fields, and a water park/splash park, among others.
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Area 6: Euclid Avenue
Number of contributors: 226
Question 1. What is your vision for Euclid Avenue? What should be added? What should be kept the same?
Of the 226 contributors who answered this question, the most common suggestions brought up by respondents included:
• Traffic Concerns (22%): Many respondents expressed concerns about existing traffic congestion on Euclid Avenue and emphasized the need for improvements to manage current and future traffic volumes.
• Retail and Dining (18%): Respondents had a strong desire among respondents to see more retail options, including diverse dining choices. Many mentioned the need for new and unique retail establishments rather than repetitive chains.
• Park and Recreational Spaces (15%): Many respondents advocated for more parks, recreational areas, and green spaces along Euclid Avenue. This includes suggestions for sports complexes, walking trails, and bike paths.
• Preservation of Agriculture and Open Spaces (12%): Several respondents highlighted the importance of maintaining Chino's agricultural character and preserving open spaces.
Suggestions included keeping farms, avoiding high-density housing, and protecting views of the mountains.
• Other. Other suggestions include the need for improved infrastructure, support for mixed-use development, improving public transportation options to reduce reliance on cars and alleviate traffic congestion; aesthetic improvements included adding landscaped medians, planting more trees, installing attractive sidewalks, and creating a visually appealing streetscape; adding community-focused amenities; as well as concerns about overdevelopment, particularly regarding warehouses, high-density housing, and their impact on traffic, quality of life, and property values.
Area 7: State Owned Property
Number of contributors: 240
Question 1. Do you support this concept?
Of the 240 contributors who answered the question, 85.83% support the concept, 10.42% do not, and 3.75% chose "other."
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Question 2. Is there anything you would change or add to it? Of the 103 contributors who answered this question, the most common suggestions brought up by respondents included:
• Agricultural/Farm-to-Table Focus (21%): Many respondents expressed a strong desire to preserve Chino's agricultural heritage and incorporate farming-related activities. Suggestions included creating farm-to-table restaurants, community gardens, organic farms, and educational opportunities like training facilities or classes. Some emphasized the importance of maintaining open green spaces for agricultural purposes rather than adding more housing or warehouses. • Cultural and Recreational Amenities (13 There was significant support for cultural and recreational enhancements. Ideas included establishing botanical gardens, museums focused on local history and agriculture, outdoor auditoriums for events, and spaces for community gatherings and educational field trips. Respondents also proposed creating parks, playgrounds, and facilities for farmers' markets or farm-themed events. • Concerns about Housing and Commercial Development (10%): Many respondents expressed reservations about adding more housing or commercial properties. Concerns included traffic congestion, infrastructure strain, and preserving Chino's rural character. Some suggested alternatives include focusing on agricultural uses instead of residential or industrial development. • Environmental and Sustainability Features (6 Suggestions focused on environmental sustainability, such as incorporating green building practices, using water-efficient landscaping, and ensuring proper waste management. Some respondents advocated creating arboretums or gardens with water features to enhance ecological diversity and educational opportunities. • Other. Other suggestions highlighted the importance of community engagement and supporting local businesses; concerns about transportation infrastructure to support any new developments; respondents emphasized the need to preserve Chino's history, particularly its agricultural roots; recommendations to conduct economic analyses to determine the best use of the land and ensure that proposed developments are financially viable; and the importance of completing infrastructure projects such as roads and utilities before initiating new developments.
Question 3. Please share any other ideas/ suggestions you may have.
Of the 66 contributors who answered this question, the most common suggestions brought up by respondents included:
• Agricultural and Farming Focus (17%): Respondents favored preserving Chino's agricultural heritage, community gardens, farmers markets, educational programs, and partnerships with local farms like Amy's Farm.
• Recreational and Community Spaces (14%): Many respondents suggested adding recreational amenities such as pickleball courts, green spaces, parks, walking trails, dog parks, sports complexes, and venues for weddings or outdoor activities. • Cultural and Historical Preservation (6%): Respondents suggested integrating Chino's history and culture into the development, possibly through museums, art installations, and educational programs highlighting local figures and events.
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• Infrastructure and Traffic Management (6%): Respondents had concerns and suggestions regarding traffic mitigation, infrastructure development, flood control, and improving transportation to handle growth and development.
• Other: Other suggestions included focusing on attracting non-warehouse commercial developments like offices, restaurants, breweries/wineries, and entertainment venues to stimulate economic growth and diversity; involving diverse communities, provide opportunities for involvement (e.g., volunteer programs, educational activities), and create inclusive spaces for all residents; and ways to promote sustainability through organic farming practices, solar farms, and educational programs on environmental conservation among others.
Demographic Questions
Number of contributors: 163
Question 1. What is your age?
The most common age range of the 163 respondents to this question was 35-44 at 28.83%; this was followed by 45-54 (20.25%), 55-64 (17.18%), and 65 and older (16.56%). While 25-34 only comprised of 14.72% of the respondents, followed by 18-24 (2.45%).
Question 2: What is your gender?
Of the 155 respondents who answered this question, 60.65% were female, 36.77% were male, and 2.58% preferred not to say.
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Question 3. Do you __________ in Chino? Check all that apply.
Of the 158 respondents who answered this question, 81.01% own a home in Chino , while 13.92% rent a home. Additionally, 32.91% work in Chino, and 6.96% attend school in the city.
Question 4. Where do you live? Please indicate your voting district (see map).
Of the 150 respondents who answered this question, 19.33% lived in District 1, 29.33% in District 2, 30.00% in District 3, 19.33% in District 4, and 2.00% chose other (this included Chino Hills: District 5 and Chino unincorporated).
Question 5. How long have you lived in Chino?
Of the 157 respondents who answered this question, a majority had lived in Chino for more than 15 years (52.23%). This was followed by 2-4 years (12.10%), 11-15 years (11.46%), closely followed by 5-7 years and 8-10 years (9.55%). Additionally, 3.18% have only lived in Chino for less than a year, and 1.91% don’t live in Chino.
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Question 6. For statistical purposes only, how would you describe yourself?
46.01% of the 163 respondents who answered this question described themselves as white/Caucasian, followed by respondents describing themselves as Hispanic /Latino (36.81 %) and Asian (12.27%) as seen the figure below.