CVEATC | 01
Chula Vista City
Council
Presentation
February 2022
CVEATC | 02
• General Update
• Vision 2028 Overview
CVEATC | 03
Chula Vista Elite Training
Center
2800 Olympic Parkway
Chula Vista, CA 91915
United States
San Diego (SAN)
22 mi | appx. 30min
Training Ground
Directly on the Campus
Total Beds
298
Our Campus
ALL-INCLUSIVE
TRAINING SITE
By offering everything
your team needs – lodging,
meals, facilities – on one
campus, Chula Vista Elite
Athlete Training Center
allows you and your team
to focus on training and
developing talent
Why Choose Chula Vista?
WEATHER
San Diego, California
averages 275 days of
sunshine per year and
perfect temperatures and
daily highs throughout the
year of between 19 - 25 C /
66 - 77F, which makes it the
ideal year-round training
destination
FACILITIES
155 acres dedicated to athletic
excellence, Chula Vista Elite
Athlete Training Center’s
facilities are world class and
include the grass fields, meeting
spaces, strength & conditioning
center, sports therapy and
athlete dining hall with
executive chef prepared meals.
Chula Vista is a professional
training environment.
SPORTS THERAPY
Sports Therapy Center built
2 years ago to support all
athlete and team needs to
keep you at your best
performance.
COMPETITION
Chula Vista Elite Athlete
Training Center can host
multiple teams, visiting
teams and competition
matches / scrimmages to
ensure your team stays
sharp.
Why Choose Chula Vista?
TRACK RECORD
Since 1995, Chula Vista Elite
Athlete Training Center has
played a role in the development
of some of the world’s top
athletes and teams. Over 300
Olympic & Paralympic athletes
that went to Tokyo 2020 trained
here, 203 for Team USA and
brought home 93 Olympic
medals.
ACCOMMODATION
S
With 6 buildings on
campus, there are several
on-campus housing options
from single and double
occupancy with central
living room to
accommodate groups
FLEXIBLE
PACKAGES
With pre-packaged training
options as well as a-la-carte
options, you can tell us what
is most important to your
team, and we can arrange it
for you.
Dashboard / Revenue Segments
Segment 2022 Target ($ thousands) Strategy / Approach
1. Camps & Clinics $5,500 Year-Round Strategy
NGB’s, Int’l, Collegiate, Pro
2. Residency Program w/
Housing
- USA Archery, USA Para T&F
$1,000 Add Camps to programs
NGB Partnerships
3. Off-site, Residency
Program
- USA Rugby (M&W), USATF,
Loyal
$1,400 Add Camps to programs
NGB Partnerships
4. Facility Only $100 Strategic / Higher Profile Events
5. Sponsorship $500 Strategic Fit / Sources of Value
6. Events $500 New Materials & Networking
TOTAL $9,000
Sponsors Categories & Prospective Clients
Categories:
Categories:
• Athletic Apparel
• Beverage
• Energy
• Food
• Health, Wellness
& Recovery
• Healthcare
• Home / Furniture
• Retail
• Technology
Sponsors:
Presentations:
• Airweave
• American Specialty
Health
• Chipotle
• Chobani
• HCL Americas
• Lowe’s
• Mercury Marine
• Nectar
• Sempra Energy
• Under Armour
Discussions To Date:
● Training Center can be a “Brand
Ambassador” to brands
● Access to Elite Athletes is a key
point in most conversations
● Social media extensions are
important to all brands
● Vision of Training Center is
important
● Looking at brand partners that
would promote EATC partnership
and bring additional value in
addition to cash investment
New Clients (January)
● Angel City FC
● India T&F
● Qatar T&F
● AG Rugby
● San Diego Legion
● LA Giltinis
● USC Rowing
● New Mexico United
● LA Galaxy
● V Group
New Clients
CVEATC | 09
Vision 2028:
The Road to 50
Vision 2028:
The Road to 50
Vision 2028
The most important thing in the Olympic
Games is not winning but taking part; the
essential thing in life is not conquering but
fighting well.
- Pierre de Coubertin, former President of the International Olympic Committee, father of the Modern Olympics Vision 2028
With the World’s eyes focused on Los Angeles in 2028,
CVEATC is uniquely qualified to play the most
important role of any training center on Earth.
Vision 2028 is our Mission, the Metrics to define along the way, Mobilizing our resources, the Medals won and
the Method to fulfill it.
The Road to 2028
$9,000,000
revenue
$10,000,000
revenue
$12,000,000
revenue
95%
capacity
$15,000,000
revenue
50 Gold
Medals out
of CVEATC
-AND-
Team USA
wins 50
Gold
medals$11,000,000
revenue
$13,000,000
revenue
Vision 2028 – The Mission
The world’s leading training and
performance center for the athlete of
tomorrow.
Vision 2028 – The Gold Medals
Team USA wins 50 Gold Medals for the first
time in American history
- AND -
50 Total Gold Medals (All countries) come out
of CVEATC
Vision 2028 – The Gold Medals
USA – 1984* (83)/USSR 1980* (80)
USSR – 1988 (55)
China – 2008 (51)
USSR – 1972 (50)
USA most all time: 46 (2016, 2012)
* Boycotted
2022
● $9 million in revenue
● $500,000 sponsorships / $500,000 events
● Locker room / Support Building
● Dorm Renovation Project
● Technology Project
Projects – Dorm Renovation
Purpose
● To bring the Legacy Dorms (100-400) current, creating demand and revenue opportunities.
Phases
1. Rename
2. Update
3. Upgrade
Phases
Phase One: Rename
• Lean into Olympic heritage, rename the buildings based on colors of the Olympic flag
• Leaves open opportunity for donation or sponsorship (ie Baldwin Black) Phase Two: Update
• Paint doors corresponding color to name
• Paint interior walls a neutral color with one accent wall • Millwork
• Olympic on walls
NAME:
CURRENT
NAME: REVISED SUITES BEDS PROJECTED
START DATE
100 Green 11 44 May 2022
200 Blue 8 29 February 2022
300 Yellow 8 32 April 2022
400 Red 8 32 June 2022
Easton Easton Stripes 18 60 July 2022
Baldwin Baldwin Black 30 120 August 2022
TOTAL 83 297
Projects - Technology
Establish the CVEATC Sports Innovation Center to be the world’s leading sports performance technology and innovation hub. Being the premier destination for elite Olympians (athletes) around the globe to leverage the latest in sports technology to drive excellence in performance and foster innovation.
Phases
1. CRM, cloud, network upgrades, marketing stack
2. Hotel systems, website upgrade, Enterprise Resource Planning, E-commerce
3. Field cameras, IoT systems, timing, 3D athlete tracking
4. Media center (social media, e-sports)
2025
● Execute Agreement with USOPC through 2028
● Secure long-term Agreements with >5 NGB’s
● $12,000,000 revenue
2027
● CVEATC at 95% capacity for entire year
● $15,000,000 revenue
2028
Los Angeles Olympics: July 21 – August 6, 2028
Los Angeles Paralympics: August 22 – September 3, 2028
● 50 Total Gold Medals won out of CVEATC
● Team USA wins 50 Gold Medals
● CVEATC leads all facilities in Medal count