Website Redesign
2022
| An improved website that promotes self-service, transparency and civic engagement.
CITY OF CHULA VISTA - CHULAVISTACA.GOV May 24, 2022
Our Goals
at a Glance
Goals to improve the user experience on our City's
website.
ANALYZE CURRENT
WEBSITE 1
POLISH WEB INTERFACE
AND INTERACTIVITY2
LAUNCH NEW WEBSITE
3 CHULAVISTACA.GOV
We were able to identify
the most common
problems our visitors face
based on our analytics,
surveys and user testing.
CITY OF CHULA VISTA
www.chulavistaca.gov
WEBSITE USERS IN 2021
1,523,019
1 ANALYZE CURRENT WEBSITE
CITY OF CHULA VISTA
www.chulavistaca.gov
2 POLISH WEB INTERFACE
New color palette
New homepage design
New interactive components that
display information based on user
needs
LAUNCH NEW WEBSITE
Finalized city homepage and department pages
Department web liaisons finalized content
Ensured all web paths are working smoothly
3 Enhancements
New Hero Video
A refreshed hero image
communicates 'elegant
boldness' and aligns
with our message.
Improved Navigation
A redesigned nav bar that
organizes the content in a
user-friendly way
New functionality
New "I want to" menu to
guide users to City
Services from any page.
New Icons to Content
Easy access to access
to the most frequently
visited pages
Enhancements
Personalized information
Find out the Council
District, Councilmember,
Trash/Recycle day, and
much more for any
address in Chula Vista.
Easy Access
Find what you are looking
for in the same page with
the new "I want to"
dropdown that guides
users to City Services.
Happening at the City
Easy display of
meetings, events, news
and demographics for
the City.
We looked at the search
terms to make decisions on
our navigation across our
website.
CITY OF CHULA VISTA
www.chulavistaca.gov
SEARCH TERMS
Analytics
DEVELOPING BASED ON DATA
1 3
2 email [email protected]
Feedback?
Thank you!