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Staff Report Street Name Change of Showroom Place to District Place Within the District at Eastlake - 22-0268.pdf

Chula Vista City Council
October 11, 2022

Document
Staff Report Street Name Change of Showroom Place to District Place Within the District at Eastlake - 22-0268.pdf
Meeting
October 11, 2022
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Chula Vista City Council
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October 11, 2022

ITEM TITLE
Street Name Change: Approve a Street Name Change of Showroom Place to District Place Within the District at Eastlake

Report Number: 22-0268
Location: 850, 851, 871, 881, and 891 Showroom Place, within the District at Eastlake, also known as the “Eastlake Business Center.”
Department: Development Services
Environmental Notice : The activity is not a “Project” as defined under Section 15378 of the California Environmental Quality Act (CEQA) State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required
Recommended Action
Adopt a resolution changing the street name of Showroom Place to District Place.

SUMMARY
Mike and Kellie Vogt (the “Applicant”) request approval of a street name change from Showroom Place to District Place within the District at Eastlake, also known as the “Eastlake Business Center.”

ENVIRONMENTAL REVIEW
The Director of Development Services has reviewed the proposed activity for compliance with CEQA and has determined that the activity is not a “Project” as defined under Section 15378 of the State CEQA Guidelines because it will not result in a physical change in the environment; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines; therefore, no environmental review is required.

BOARD/COMMISSION/COMMITTEE RECOMMENDATION
On September 28, 2022, the Planning Commission approved a Resolution recommending t hat the City Council adopt a Resolution approving the street name change of Showroom Place to District Place within the Eastlake Business Center.

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DISCUSSION
In 2008 when the Eastlake Design Center was developed, Girard Place was changed to Showroom Place to reflect the tenant mix. At that time, the Eastlake Design Center was anchored by large furniture stores: Ashley Furniture, Basset, Lane Furniture, Caldera Spas, Patio Source and other similar type furniture stores.

In the 2000’s when the recession hit and the demand for home furnishing plummeted, Mike Vogt worked with the City to rezone the Eastlake Design Center to accommodate a different tenant mix. The Applicant changed the name from Eastlake Design Center to the District at Eastlake (the “District”). Since then, the tenant mix reflects family entertainment. Current tenants of the District at Eastlake are Speed Circuit, Play City, Skyzone, local resta urants, workout facilities and entertainment venues. A Marriot branded hotel is breaking ground across the street from the District.

As part of the Applicant’s request for this street name change, they provided a summary of the current tenants and busi ness owners who support the requested street name change from Showroom Place to District Place, reflected in Attachment 2. Attachment 3 provides a map of the parcels located on Showroom Place along with a listing of the current tenants and business owners currently addressed on Showroom Place.

DECISION-MAKER CONFLICT
Staff has reviewed the property holdings of the City Council members and has found no property holdings within 1,000 feet of the boundaries of the property which is the subject of this action. Consequently, this item does not present a disqualifying real property -related financial conflict of interest under California Code of Regulations Title 2, section 18702.2(a)(7) or (8), for purposes of the Political Reform Act (Cal. Gov’t Code §87100, et seq.).

Staff is not independently aware and has not been informed by any City Council member, of any other fact that may constitute a basis for a decision-maker conflict of interest in this matter

CURRENT-YEAR FISCAL IMPACT
There is no current year fiscal impact to the General Fund or the Development Services Fund as a result of this action. All costs associated with processing the requested street name change are borne by the Applicant.

ONGOING FISCAL IMPACT
There is no ongoing fiscal impact to the General Fund or the Development Services Fund as a result of this action. All costs associated with processing the requested street name change are borne by the Applicant.

ATTACHMENTS
Attachment 1: Vicinity Map
Attachment 2: Owners and Tenants approvals of the name change Attachment 3: Owners and Tenants Site Map

Staff Contact: Boushra Salem, Principal Civil Engineer, Development Services Department Laura C. Black, AICP, Interim Development Services Director

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