Attachment 4
Chula Vista Tenant Housing Education Plan
DRAFT V5 – September 14, 2022
Overview
The City of Chula Vista is compiling updated information and understanding of tenant and landlord experiences via stakeholder meetings and surveys. The data, collected in English and Spanish, is focused on single family home owners to gauge what they currently know about landlord/tenant rights/responsibilities. In addition, an education and engagement campaign will increase awareness and understanding of the pending housing provider and tenant ordinance.
Partner stakeholder groups and community leaders have been engaged to provide and receive timely updates and discuss ordinance framework and content over the past few months. City staff and an independent facilitator is providing follow up after each meeting to collaboratively discuss the latest version of the ordinance for review by key stakeholders and organizations.
The ordinance is expected to be presented to the Chula Vista City Council at the September 27 Council meeting.
Key Dates
Stakeholder Meeting #1: June 2, 2022
Create Education Graphics: July 5, 2022
Survey Conducted: July 6 – July 26, 2022
Updated information on the website (English/Spanish): July 12, 2022 Publicizing Survey to the Public: Starting July 15, 2022 Mass Email #1 / Newsletters (25k subscribers): July 15, 2022 Stakeholder Meeting #2: July 13, 2022
Stakeholder Meeting #3: August 22, 2022
Presentation at Council: September 13, 2022
Create Summary / Fact Sheet (English/Spanish): Finalize _____ Mass Email #2 / Newsletters: City Distribute ________
Create Partner Toolkit: _______________________
Education Materials Development (video, more graphics, flyers, etc): ___
Partner Education and Outreach Resources
What are we currently doing to teach the public; planning to do to teach the public and can we collaborate with others to reach mutual goals?
PLATFORMS
AACE
CA Apartment
Assn
(Membership
Based)
CSA San Diego
Legal Aid
(Eng/Span)
PSAR
SDAR
(Membership
Based)
SCRHA
Educational
material
development
and distribution
Info on legal providers,
resources.
Fact Sheets
based on
jurisdiction.
Industry
insights.
Services in
English, Spanish,
Arabic. Approx
3,000 cases/year
in entire city of
San Diego.
Fact Sheets –
based on
jurisdiction laws.
FAQ in both
Spanish and English
on eviction
moratoriums and
the rights and
responsibilities of
tenants/landlords.
Website FAQ
including re:
Eviction
Moratorium
Handout – AB 1482
– Just Cause
AB 2179 – COVID
19 Protections.
Materials for
refugee orgs – SD &
El Cajon – Arabic,
Somali, Farsi.
Approx 40-50
FAQs on
landlord/tenant
relationships on
their website
(federal to state
to local refers to
attorney, ADA
issues, federal
and state laws).
Information for
owners and
realtor agents.
Request from
court 3 of
eviction
Notify City when
property to be
sold
Require eviction
notice be
provided to City.
Outreach to property
owners and
managers/management
companies, both
members and non-
members via our emails
newsletters, website,
public relations, social
media and magazine.
Contact
Database
Vendor
database for
legal services.
Agency database
of cases.
Mechanism for
collecting data
not in place
right now.
Trainings /
Classes /
Presentations /
Events
Weekly Know Your
Rights training -
Created with Legal Aid
Covers AB 1482 &
AB 2179.
Zoom meetings weekly.
Had a few
presentations in person
about once a month in
Webinars. Fair Housing70
Presentations FY
2022.
County Section 8
Training.
Outreach to
landlords mostly
done by email
about County
Online streams
for fair housing
workshops.
Three property
manager
trainings/year.
Can also share
information at classes
and major events, such
as our Trade Show.
both Spanish and
English Starting in-
person – once a month.
section 8 training
and fair housing.
Training –
Certified Property
Manager.
ADA issues -
federal and state
laws.
Phone Support Call # for
landlords.
Chat function.
Hotline with a
free toll number.
Social Media /
Digital
Platforms
HousingHelpSD. Chat function
(on website).
Only has this
resource for
memberships.
Has a blog, social
media accounts
(most use
facebook about
80% for the older
demographic,
average age is 55
years old, but
Instagram is used
for the younger
demographic),
youtube channel,
texting, etc.
Push texting?
PSAR – Blog;
social media;
member
Facebook – 800;
stream video,
YouTube,
texting, MLS
80% on FB –
average age =
55 IG for younger
demographic.
Languages Languages in
English, Spanish,
Arabic.
Materials for
refugee orgs – SD &
El Cajon – Arabic,
Somali, Farsi.
Legal referrals Has on call
lawyers to help
people with
counseling.
Collaboration SD Eviction
Collaborative.
Works with
housinghelpSDmonth
Works with
National Conflict
Resolution
Center:
incorporate
services to help
Collaborates with
CSA San Diego to
have regular fair
housing
workshops.
Works with
Willing to host/co-host
community/educational
forums/webinars.
We’ve done this with
CSA is the past.
with mediation.
Has mandatory
mediations
where the county
subsidizes them,
BUT still needs
better
advertising. Also
community
mediation NCRC
(program helps
reach resolutions
without going to
court and is
especially helpful
in low cost
issues).
Monica Lopez at
CSA San Diego.
Works with
conflict
resolution
(National Conflict
Resolution
Center incorp
services) to help
with mediation.
Community
mediation NCRC.
Mandatory
mediations
where the county
subsidizes them,
BUT needs better
advertising.
Neighborhood
Outreach
Door to Door – leave
flyers.
Outreach
coordinators re
tenant/landlord
issues to let both
know their rights
and
responsibilities.
Housing
counselors do
follow ups.
SUBJECT AREAS
AACE
CA Apartment
Assn
(Membership
Based)
CSA San Diego
Legal Aid
(Eng/Span)
PSAR
SDAR
(Membership
Based)
SCRHA
Tenant
Outreach
Financial Resource:
Utility, Rental, Chicano
Federation
Program Expiration
Information.
Help tenant self-assert
Personal Testimony
Printed materials
like brochures in
English, Spanish,
Vietnamese, Farsi
are put in libraries
or office.
Newsletters?
Fair Housing
How many
times people
call? Track by
unique calls.
Ability to share tenant
facing information with
members who can then
share with their
residents. (i.e.
information flyers that
housing providers can
post or put in
community newsletter).
Landlord
Outreach
“Don’t let this happen
to me” outreach
Don’t be the landlord
who messes up.
Get an attorney
(landlord).
Communicate potential
costs for attorney. Or
legal resources. Free
consultation.
How to reach single
home landlords?
Printed materials –
English, Spanish +
Vietnamese, Farsi
Libraries, digital
copies.
Tenants &
Landlords – April
Fair Housing.
Legal Aid
Collect data –
Notices;
demographics –
HH#; veteran;
disability,
gender;
race/ethnicity;
Address;
contact; gender
pronouns.
Have you been
harassed? How
resolved? What
was issue?
What is
currently
happening
Nature of
complaint?
Harassment?
Discrimination
Important to
collect
demographics
What type of
harassment?
Tenant – have
you ever
contacted code
enforcement?
Do you contact
landlord re:
issues? If not,
why?
Are you afraid
of retaliation?
Property
Managers
Hosts 3 property
managers
training a year
with certified
property
managers.
How was
eviction notice
served?
Track rental
increase.
Have you had
your rent
increased?
Landlord
provide written
notice?
Do you know
how much time
to provide
notice?
How long in CV?
Have you been
asked to move
out?
Complexes –
code violations?
Open cases?
Reason for
remodel?