Chula Vista City Council
November 1, 2022

Chula Vista Privacy Poll

4/25/2022 Prepared for the City of Chula Vista

Field Dates: March 21 - 30, 2022
Chula Vista residents
n=607

Page ii

Table of Contents

SUMMARY 1
SAMPLE CHARACTERISTICS 2
OVERVIEW 3
METHODOLOGY AND LIMITATIONS 4
FINDINGS 6
QUESTIONNAIRE WITH PERCENTAGES 32
NOTES TO THE CROSSTABULATIONS 41
CROSSTABULATIONS 42
VERBATIM RESPONSES TO Q8 Appendix A
VERBATIM RESPONSES TO Q10 Appendix B
VERBATIM RESPONSES TO Q16 Appendix C
VERBATIM RESPONSES TO Q18 Appendix D
SPANISH LANGUAGE QUESTIONAIRE Appendix E
TAGALOG LANGAUGE QUESTIONAIRE Appendix F

Summary

Research Objective: 1) Estimate resident approval of drone program 2) Estimate resident approval of automated license plate reader program 3) Understand opinion dynamics
4) Measure opinions of program benefits and concerns
Sample Size: n=607
Margin of Sampling Error: ± 4%
Confidence Level: 95%
Sample Methodology: Simple Random Sampling from Listed Sample Jurisdiction: City of Chula Vista
Eligibility: Adult residents
Interview Method: Telephone (cell and landline), e-mail push-to-web, text push-to-web Average Duration: 12 minutes, 36 seconds
Field Dates: March 21 - 30, 2022
Field Facility: Competitive Edge Research, San Diego
Project Director: John Nienstedt, Sr.

Research Analyst: Rachel Lawler
Research Assistant: James Iwu

Questions about these data should be directed to:

Mr. John Nienstedt, Sr.

President
Competitive Edge Research & Communication, Inc.
1620 5th Avenue
San Diego, CA 92101
(619) 702-2372
[email protected]

Sample Characteristics

GENDER %
Male 49.0
Female 51.0

AGE %
18-24 12.0
25-34 19.0
35-44 19.0
45-54 19.0
55-64 15.0
65+ 16.0

LANGAUGE %
English 82.5
Spanish 17.0
Tagalog 0.5

ETHNICITY %
Hispanic or Latino 51.3
White or Caucasian 22.6
Asian or Pacific Islander 15.2
Black or African American 2.6
Native American 0.2
Multi-ethnic 7.7
Something else 0.3

INCOME %
< $25,000 6.8
$25 to 40,000 9.5
$40 to 60,000 13.3
$60 to 80,000 13.6
$80 to 100,000 15.1
$100 to $150,000 23.6
> $150,000 18.1

VOTER REGISTRATION %
Voter 77.6
Non-Voter 22.4

ZIP CODE %
91911 35.4
91910 32.2
91913 15.6
91915 8.6
91914 5.7
91902 2.5

Overview

Competitive Edge Research & Communication, Inc. (CERC) is very pleased to present the results of this study to the City of Chula Vista. This survey was designed to estimate resident approval of the drone and automated license plate reader programs, understand the opinion dynamics underlying approval, and measure resident opinions of the benefits and concerns related to each program. To meet these goals, the survey also measured certain demographic characteristics and attitudes of the respondents.

All opinions in this report are the professional judgments of CERC. The project director was CERC president John Nienstedt. The questionnaire was principally designed by Nienstedt with input from senior management staff at the City of Chula Vista and Jim Madaffer of Madaffer Enterprises. The data were analyzed by Nienstedt and Research Analyst Rachel Lawler, and the report was prepared by CERC Research Assistant James Iwu.

Editing, coding, computer processing and tabulation of the data were done at CERC’S San Diego office. The computer tabulations were produced using SPSS PC+ version 25.0, a statistical package copyrighted by SPSS, Inc.

The maps were produced using eSpatial.

This survey is strictly the property of the City of Chula Vista and its agents.

Methodology and Limitations

S A M P L E M E T H O D O L O G Y
The sample was comprised of Chula Vista voters and adult non-registrants, and was provided to CERC by L2.

Competitive Edge additionally enhanced the sample via CSS Direct, a leading information appending service.

The poll was administered from CERC’s El Paso, Texas, research facility in English and Spanish and from CERC’s corporate headquarters in San Diego in Tagalog from March 21 through 30, 2022, among a random sample of 607 Chula Vista residents. Phone calls were placed to landline and mobile phone numbers, texts were sent to mobile phone numbers and email invitations were sent to random samples of residents. Each contact method invited sampled residents to participate in a survey conducted by Competitive Edge Research. Those reached by text and email were provided a link to the website with the questionnaire. Reminder emails and texts were sent to non-responding residents and an opt-out link was provided for those not wishing to receive further email invitations. Reminder calls were placed to non-responding residents.

The Tagalog language portion of the project was conducted by a bilingual interviewer who called randomly sampled residents tagged by the sample provider as Tagalog speakers. CERC attempted to reach Tagalog speakers on three different days over twelve hours. Training and calling started on March 25, 2022, with one hour dedicated to training and four hours dedicated to calling. One survey was completed from that effort.

March 28, 2022, marked the second day of Tagalog interviews, and four hours were spent calling with one complete garnered from our efforts. March 29,2022 was the final day of calling and one survey was completed in four hours of calling.

T H E W E I G H T I N G P R O C E D U R E
Post-stratification weights were applied to align the resident sample to population characteristics of Chula Vista residents.

The adjustment of a sample to match a population on specific sub-groups, called “poststratification,” is accomplished by multiplying the count in each sub-group by a number called a weight. This weight is defined as the ratio of its proportion of the total population to its proportion of the sample. To apply the adjustment to all measurements derived from a dataset, the weight value is attached to each individual case.

M A R G I N O F S A M P L I N G E R R O R
According to statistical theory, the confidence level associated with a sample of this type is such that, with a question where the respondents answer 50% "yes" and 50% "no," 95% of the time the results are within plus or

minus ±4% of the true value, where true value refers to the results obtained if it were possible to interview every possible adult resident. The degree of sampling error is reduced when responses have larger (e.g. 60%- 40%, 70%-30%) percentage differences. Conversely, the margin of error increases when a subset of the entire 607 responses is analyzed.

A V O I D I N G B I A S
In addition to error introduced by sampling variability, there are many other possible sources of bias such as how a question is worded, the question sequence, or individual interviewer techniques. Competitive Edge does everything in its power to minimize these potential sources of bias.

Systematic position bias occurs when the order in which a series of questions is asked influences the respondent’s answers to those the questions. In instances where systematic bias might occur, the order of the questions was randomized to eliminate systematic position bias in the aggregate. The order of questions within the batteries Q4-Q5, Q11-Q12, Q13-Q14, Q19-Q20 and Q21-Q22 were randomized.

Another potential for systematic position bias exists when batteries of questions are not rotated. This would lead to respondents possibly being influenced by the most recent set of questions they heard. Therefore, supporter and opponent batteries were rotated to eliminate systematic position bias in the aggregate.

A S N A P S H O T I N T I M E
A survey of this type is a good measure of current attitudes that may change over time. This survey should not necessarily serve as an unqualified predictor of events, but as an indicator as to the situation in late-March 2022.

C A T E G O R I Z I N G V E R B A T I M R E S P O N S E S T O O P E N - E N D E D Q U E S T I O N S Q8, Q10, Q16, and Q18 were asked in an open-ended fashion and was subsequently coded for ease of analysis.

Codes were created to best represent the information that was given in the verbatim responses with like terms being grouped together. For a code to be created, the categorization of responses must represent a minimum of one percent of all verbatim responses. All remaining “uncodable” verbatim responses subsequently remained coded as “Other.” However, this does not include “Unsure,” where the respondent could not give an answer.

G E O C O D I N G A N D M A P P I N G F O R C H U L A V I S T A The geocoding for the Chula Vista dataset was performed using eSpatial. eSpatial incorporates a GPS Locator, which combines complete mapping and analysis software with the latest Global Positioning System (GPS) receiver. By linking eSpatial with the addresses that match each respondent, the software defined and rendered zip code regions on the map. Segments were also created, analyzed, and evaluated by geography with eSpatial.

All the respondents were successfully geocoded.

Findings

Background
Women slightly outnumber men in the City of Chula Vista and residents’ ages run the gamut, with 31% being younger than 35 and the same percentage being older than 54.

Chula Vista is a very ethnically diverse city. Latino residents make up about half the city’s population, Whites are at 22%, Asian/Pacific Islanders are at 15% and another 8% are
ethnically mixed. On the other hand, only 3% are Black or African American. Latinos and multi-race residents are
frequently younger than 35, while Whites are often
seniors; most Asian/Pacific Islanders fall between the ages of 35 and 54.

Spanish language
respondents account
for 17% of our
sample. Another 34% of the sample are Latino but took the survey in English. Spanish language respondents are typically age 55 or older; none of the Spanish interviews were completed with residents younger than

35. There is a wide range of incomes, with 15% in households earning less than $40,000 annually while a sizable 38% are in households with six- figure incomes. Most in this higher income bracket are 35 and older, and they are more often White or Asian/Pacific Islander. Conversely, the lowest-income residents – those earning less than $25,000 annually – are disproportionately seniors, and 84% are Latino, with more than half taking the survey in Spanish. Very few in this category are of Asian/Pacific Islanders.

Voter Registration
Seventy-eight percent of the residents are registered to vote. Registered voters are more often men than women
and less likely to be Hispanic or Latino.

Geography
For the purposes of this study, we classify and analyze respondents both by their ZIP code as well as five
geographic areas we identified.

ZIP Code
At 35%, the 91911 ZIP code in the southwest houses the
largest share of residents. This is a heavily Latino area with few White residents, and more than one-in-five took the survey in Spanish suggesting a substantial number of non- or minimal-English speakers living here. There are fewer higher income households, and two-thirds earn between $25,000 and $100,000 annually. Voter registration is also lower, as just 71% are registered.

The 91910 ZIP code is home to 32% of the residents and contains the city’s northwest communities. More Whites and fewer Asian/Pacific Islanders call this area home. Like the neighboring ZIP code to the south, this is a poorer area and one-in-ten earn less than $25,000 a year.

Sixteen percent live in the 91913 ZIP code which hugs the west side of State Route 125. Residents here are more often middle-age and 61% are men. At 27%, there is a substantial Asian/Pacific Islander population, while Latinos are underrepresented compared to the entire city. This is an affluent area with two-thirds in homes earning more than $100,000 a year.

The 91915 ZIP code on the far east side contains Lower Otay Lake and 9% of Chula Vista residents. It is another upper-income area, with 62% earning six-figures.

Six percent reside in the 91914 ZIP code, to the north of 91915. The area has the highest Asian/Pacific Islander community in Chula Vista at 34%, although all these respondents took the survey in English, so it is either their native language or they have a significant command of it and prefer to use it in formal communication. More than seven-in-ten residents earn upwards of $100,000 annually.

A small 3% are in the 91902 ZIP code, which is, generally speaking, the community of Bonita. Nearly half the folks here are White, and it is the most affluent of all, with 80% netting at least $100,000 per year.

Geographic Area
The Northwest contains downtown Chula Vista and the area of north Chula Vista and is home to Chula Vista Police Headquarters. It stretches from the I-5 freeway in the west to the I-805 in the east, while SR-54 and J Street mark its northern and southern borders, respectively. Twenty-nine percent of the residents live in this section. The area has more White and young adult residents than elsewhere, while men, Asian, and multi-race locals are in shorter supply. Most live in households with incomes of at least $60,000.

Twenty-eight percent dwell in the Southwestern portion of the city spanning from Otay Valley Regional Park in the south to J Street in the north and is flanked by the I-805 and I-5 to the east and west. Harborside and Otay are the area’s primary communities. This area has the largest Latino constituency in Chula Vista, and 29% took the survey in Spanish. White and Asian residents each account for only one-tenth of the population, while higher income households are also less common.

Sixteen percent of residents are in North Central Chula Vista. Bonita acts as the area’s northern boundary, and Rancho del Rey as its southern boundary, with I-805 to the west and SR-125 to the east. The area is affluent, and most folks earn more than $100,000 annually. Residents are more likely to be men, and 2% took the survey in Tagalog, so that language is more prevalent here.

South Central Chula Vista occupies the areas of Otay Ranch and Sunbow to the north while the county landfill sits on the southern perimeter. SR-125 acts as the eastern borderline, and I-805 does the same in the west.

Fourteen percent of Chula Vistans call this area their home and they are often middle-age and disproportionately of Asian heritage. A large 64% are upper-income earners, and, at 88%, voter registration rates are the best in the city.

Lastly, 13% live in East Chula Vista which is comprised of Rolling Hills Ranch in the north and the lion’s share of Eastlake in the south. SR-125 is its western edge while the Otay Reservoir serves as the geographical eastern boundary. One-in-four residents are of Asian descent – the largest cohort in the city – and earning more than $100,000 a year is the norm.

Protection of Personal Information
When asked how confident residents are that the City of Chula Vista keeps their personal information safe and private, the results show the city outperforming both the federal government and online businesses like Facebook and Amazon. However, fewer than one-in-ten are extremely confident any of these entities maintain confidentiality, so the vast majority of residents have some reservations regarding the protection of their private data.

Fifty-six percent express at least some confidence in Chula Vista’s capabilities, which is far better than the 35% who say the same about online businesses. Fifty-three percent believe the same about the federal government.

Only 14% say they are not at all confident in Chula Vista’s privacy measures, which compares favorably to a substantial 40% for online businesses and 21% for the federal government. We can say that, in the eyes of

residents, the City far surpasses online businesses and somewhat surpasses the federal government when it comes to maintaining the confidentiality of personal information. That said, sentiment even related to Chula Vista is not solid. Improvements, more so among men, could be made.

Trust in the Chula Vista Police Department
Trust in the Chula Vista Police Department varies but is somewhat better than levels of trust in “police officers” recorded by Pew Research nationwide in late-2021. Nearly 30% place a lot of trust in the local police department to implement policies that are in the best interests of the public, which compares favorably to 20% nationally. On the other side of the spectrum, 21% say “not much” and another 5% have no confidence at all.

That total of 26% is less than the 31% among adults across the United States. At 43%, the most common response is that the Chula Vistans trust their police department “somewhat.”

White residents older than 31 put
the greatest trust in the police, with
a sizeable 48% saying they trust the
department a lot and an additional
one-third saying they trust it
somewhat. Their non-White
counterparts aren’t necessarily
distrusting but their positive views
are more tempered. Conversely,
44% of younger residents,
regardless of race or ethnicity, have
serious doubts about trusting the
police department.

With varying degrees of trust
present in the bulk of the population, the Department should expect their decisions to be met with some skepticism from many residents, especially those younger than 31. Therefore, efforts should be made bolster trust in the police among younger Chula Vistans, and older non-whites to some extent.

Civic Mood
Unlike many locales in California, residents of Chula Vista are fairly upbeat, although not strongly so. About 53% say things in Chula Vista are going in the right direction, but only one-in-six strongly believe that. Latino men in the Southwest are more often positive about Chula Vista’s trajectory, with 23% feeling it is strongly going in the right direction. On the other hand, 27% say things are on the wrong track, but most of that is not intensely negative. Non-Hispanic men are the most dissatisfied, with a hefty 45% saying the city is on the wrong track.

However, with residents being twice as likely to express positive than negative opinions, Chula Vista’s current optimism ratio sits at 2:1, meaning the status quo is satisfactory at present although not overwhelmingly so.

One-in-five believe things are mixed or are unsure how to answer the question. Although not directly connected to Chula Vista, record-high inflation and international security concerns are undoubtedly affecting many residents’ moods, so it’s unsurprising to find some uncertainty swirling.

Exposure to Drone Use Information
When asked what they had seen, read, or heard about the City of Chula Vista’s use of drones for law enforcement purposes, 55% answered “nothing” or “don’t know” so the program is flying under most people’s radar. Women living in the 91911 ZIP code and men in the Southwest are at an even larger deficit when it comes to knowing about the drones. If the Department wants to build familiarity with its drone usage, efforts to spread the word are warranted with special attention paid to 91911 and the Southwest area of the city.

Answers vary among those who could recall information and were typically neutral in nature, indicating folks are generally 1) not being exposed to positive or negative information about the drones, or 2) not remembering this type of information if they have been exposed to it. The negative information isn’t widespread, but the program is also not getting much positive coverage.

Thirteen percent simply remember that “the police use drones.” Vague answers such as “I have heard about the program,” and “that they have the
drones and that they are
available for certain
situations,” represent the
type of responses in this
category. This imprecise –
but at least not negative -
- answer is more common
among residents age 37
and older.

Nine percent have had a personal experience with the drones or seen them flying overhead. Examples of responses from residents in this bucket include, “I have seen them in action and read that they are very effective in surveillance,” “I saw a drone being used in a Bonita neighborhood about two years ago when someone was holding someone hostage with a gun,” and “I’ve seen them around and heard that the police were utilizing them, and they were flying over my house.” Although some respondents indicate they are unhappy with the presence of the drones, most answers in this category are either positive or impartial. Those in the Northwest – where the Department’s Headquarters are located – report more personal experience than others.

Privacy and surveillance concerns were mentioned by only 6%. One person commented “I don't think drones should be used anywhere and should not be allowed to have cameras I’ve seen neighborhood stories of people being spied on with them,” while others stated, “they are using the drones to spy on people” and “it appears to be used in a random fashion i.e., surveying house parties during the day.” Several of these folks are worried about the drones being a Chinese threat, with one saying, “I have and am very concerned that China provides them and could easily hack into the drones.” Women who trust the Chula Vista Police “not much” or “not at all” are more than twice as likely to offer up this answer than are other residents. Clarifying the specific situations in which the drones are used, where the drones are manufactured, and where and how the data is stored may help alleviate some of these tensions.

Another 5% had read or seen news stories about the drones and this ambiguous response is more frequent among Asian residents, 18% of whom gave this answer. “Read online news when the city first announced the drone program” and “I saw it on television there was a news report that it would be used for first responders and 911 calls” represent the types of answers given.

The remaining categories each account for less than 5% of answers given.

If local media features and stories on the drones, demonstrations at community events, and personal stories from residents who benefit from the program have been promoted, their value has been limited so far.

Current Sentiment Related to the Drone Program
Residents express a lot of approval for the Chula Vista Police Department’s use of drones. More than three quarters give it the thumbs up, 42% strongly. Only 17% currently disapprove of the program.

Why?
There are two ways to understand the opinion dynamics surrounding an issue. One way is to ask respondents directly why they approve or disapprove of a program, in this case the Chula Vista Police Department’s use of drones for law enforcement purposes. The other way is through a statistical process called multiple regression analysis.

Main Reason for Approval of the Drone Program
When we ask residents who approve of the drones the main reason for their position, two rationales top the list and are mentioned by 20% each – “police and public safety” and “crime scene monitoring and surveillance.” Answers in the first category can be summed up by one supporter’s comment: “to keep the community and the officers that protect us safe.” These approvers view the drones as a way to help keep residents and officers out of harm’s way when responding to potentially dangerous situations. Such reasoning is more common among men – especially those who strongly approve of the program.

Approving women age 43 and older also give this reason more frequently.
“Crime scene monitoring and surveillance” is a popular response among residents younger than 38 who approve of the drones, as one- third give this rationale. “You can get a view of what is going on when a crime is being committed from a birds eye view from the air so you’ll see things that you wouldn’t normally see” and “I feel like it can be beneficial in terms of giving law enforcement and fire fighter personnel a better idea of the environment they’re going into” are common themes emerging from supporters who offered up this answer.

Another 18% approve because they see the drones as aiding in police investigations. One resident appreciated that “it gives extra evidence,” while another commented “I think it would be helpful if they wouldn’t have to send a live person they could still get valuable evidence while investigating a crime.” At 27%, drone supporters living in the city’s Northwest highlight this reasoning more often than others.

“Finding missing persons and criminals” rises to the top for 7%, and non-voters who approve of the program are twice as likely to give this reasoning than are approvers overall. Apprehending suspects was a focus for many in this bucket – “It will provide better and faster info for the police to catch the bad guys” – although locating non- offenders was certainly not an afterthought. One respondent noted “it could be used to find lost children or abducted children” while another recalled a personal experience saying, “I have an elderly friend of mine that was gone, and we couldn’t find him, and they found him with the drone and probably saved his life.” Spotlighting personal stories and examples like this in public outreach efforts may help residents to reconsider the benefits of drones outside of their law enforcement purposes.

Drones acting as a replacement for helicopters topped the list for 6% of approvers. Associated cost savings were a big focus for this group, with folks saying, “it’s cheaper than a helicopter but it is the same thing” and “using helicopters is really high cost which is a waste of money; drone maintenance is really cheap compared with helicopters and the city has to save money and reduce taxes.” Five percent approve of the drones because they “improve response time” and this is a more popular answer among men than women. Examples of responses from these supporters include, “hopefully it will target criminals faster and police can respond to 911 calls faster” and “it allows law enforcement to quickly and more accurately respond to criminal activity.”
Another 5% see the drones as a “useful tool/technology.” Those who strongly approve of the program and reside outside of the 91910 ZIP code are twice as likely to cite this as their main reason for approving of the drones. “Drones are another tool to fight crime,” and “research has demonstrated that drones can be used in a variety of helpful ways; we should take advantage of the ways that benefit Chula Vista” sum up the overarching sentiment of this cohort.

The rest of the rationales account for smaller portions of the approval pie.

Main Reason for Disapproval of the Drone Program
When we ask those who disapprove of the program the main reason for their position, privacy concerns and the potential for police/government misuse top the list. Forty-two percent cite privacy worries as their primary objection, so this will be the Department’s chief hurdle to overcome when trying to improve buy-in among the 16% of residents who currently disapprove of drone use. The bulk of people in this bucket expressed some degree of concern about the drones watching and recording their private lives: “I think personal privacy in gatherings makes it feel like you’re being watched even if you’re not breaking the law in general you feel watched,” and “I think that it violates people’s right to privacy in their homes and yards.” Frequently reminding folks that drones are only used to respond to active incidents, not to look for crime or spy on residents in their homes, may help assuage some of this anxiety.

One-third think the drones will be misused by the government or police, with worries ranging from “concern for privacy; constitutional rights of privacy and overreach of government; it’s very different from license plates and tracking criminals; we have lost too many private property rights” to “it is none of their business; stay out of my backyard; I don’t believe in a police state.”
Eleven percent say drones are a waste of resources with one respondent replying, “I’m not sure the purpose and usage is worth the resources utilized.”
We use a statistical technique called multiple regression analysis to discern which factors drive approval and disapproval for the department’s use of drones. Not only does this technique serve to remove distractive variables from consideration, but it also orders the opinion drivers by their importance. There are seven drivers of approval and disapproval for the use of drones.
1) Trust in the Police Department Breeds Approval -- Opinions of the drone program center largely on how much trust residents place in the Chula Vista Police Department’s adoption of policies that are in the public's best interest. Almost all who report a lot of trust approve of the program, with more than 60% registering strong approval. Among those who somewhat trust the police to adopt policies benefitting the public, approval remains very widespread, with
nearly 80% on the positive side,
but not as intense. Even most
who do not trust the police
“much” widely approve of the
program, but approval among
them is much more qualified and
nearly 30% of these moderately
distrusting folks disapprove of
the drones. At the bottom of the
trust scale, we find a complete
lack of trust leads to strong
disapproval for the program.

Analysis clearly indicates that avoiding opposition to, and building support for, the drone program is generally a matter of the system's operators – the police -- having at least a modicum of the public's trust. When trust is

absent, the drone is highly controversial. Fortunately for Chula Vista's program, relatively few residents seriously distrust the police, while drones themselves -- regardless of their use case -- seem to be popular. Of course, if something occurred to substantially tarnish the police department, approval of the drone program would sink. 2) Opinions Partly Depend on What Residents Have Seen/Read/Heard -- With a fair amount of information out there on the drone program, we have a pretty good picture of what translates into positive and negative sentiment. The analysis reveals that simply hearing about the police using drones and that the program is in place contributes to approval. There is also evidence that news stories have been beneficial. On the other hand, seeing, reading, or hearing about privacy issues or surveillance tends to make residents suspicious. With exposure to this type of message contained to only 6% of the population, the drone program is, by and large, supported.

3) Far More Support Among Residents Older Than 46 --
Not only do 84% of residents older than 46 approve of
the drone program, but more than half strongly support
it. While widespread approval exists even among those
46 and younger, it’s lukewarm and nearly a quarter of
those residents do disapprove of the drone program. A
closer look at what older Chula Vistans see in the
program and what disturbs the younger voters reveals
the former emphasize the benefits of public and police
safety and the latter, while exhibiting privacy concerns and the potential for misuse, are also somewhat prone
to regarding the system as a waste of resources. None
of the older residents expressed that concern.

4) Support Increases as Income
Decreases -- Very low-income
residents making less than $25,000
annually are "all in" on the drone
program. Our survey had difficulty
identifying low income residents
who do not approve, and the lower
income earners elevate finding
missing persons as part of their
rationale for overwhelming support.

Approval comes off its ultrahigh
levels among residents in the vast
$25,000 to $100,000 category. Still,
only 13% of those residents actually
disapprove of the drone program.

Even most high-income individuals in households earning more than $100,000 approve, but support is not quite as widespread, not quite as strong, and 23% express outright disapproval. The issue here tends to revolve around upper income residents sensing the potential for police misuse of the drones. 5) Non-Registrants are Slightly Happier with the
Program -- The differences here are not large, but
they are significant. The analysis shows very high
levels of approval among those not registered to
vote versus a less robust response among
registered voters. The results show 20% of the
voters actually disapprove of the drone program,
while the percentage is only 9% among non-
registrants. Although the lower approval among
voters is relatively moderate, decisionmakers
should be aware of the drop-off in support for the
program because they tend to pay closer attention
to civic matters.
6) Ability for Chula Vista to Maintain Data Privacy is Important -- Residents who are more confident that Chula Vista keeps their data private are more approving of the drone program. None in our sample who expressed extreme confidence in Chula Vista's data privacy procedures disapprove of the police using drones for law enforcement. There is also very little disapproval among those who are very confident when it comes to Chula Vista protecting citizen data. However, among those only somewhat confident about that, one-in-six have a problem with the drone program, and that reaches one-quarter among those who are less than somewhat confident. So, while not having confidence in Chula Vista's data privacy procedures is not a dealbreaker for residents, it is certainly not helpful in allaying fears about the drone program. And if there were to be a Chula Vista-specific data breach, declines in the approval of the drone program should be expected.

7) Almost Universal Approval in South Central Communities -- No community can be said to disapprove of the drone program, but the South Central area of Chula Vista stands out as significantly less questioning. A mere 7% there disapprove of the program, and just 2% strongly disapprove. The other areas we examined exhibit widespread approval -- more than 70% -- but all of them showed substantial amounts of disapproval as well.

Therefore, South Central stands out as Chula Vista's most drone-accepting area.

Drone Use Benefits
The aspect that drones provide live video to police so they know what to expect when they arrive, and the de- escalation aspect are both perceived as highly beneficial by large majorities of residents. Only about 6% see each of these aspects of the drone program as not beneficial.

The de-escalation message strongly appeals to residents who trust the police a lot. They are, however, not the “target market” for such a message. Among those who trust the police less, women do tend to see de-escalation as a strong benefit of the drones, but men are very lukewarm.

The Johnny-on-the-spot feature of the drones is, naturally, highly appealing to those who at least somewhat trust the police. On the other hand, this does not matter much to those who admit to at least some distrust in the police department. Although this shows more promise of actually increasing approval of the program, neither drone benefit resonates strongly with marginally (or less) trusting residents.

Drone Use Concerns
About one-third of residents are highly concerned about innocent people being filmed by the drones, and 36% are concerned about other law enforcement and immigration agencies getting ahold of drone footage. While those are certainly significant numbers, more residents are not worried about these things than are highly concerned.

The 28% of residents who distrust the police tend to buy into the argument that drones might record video of innocent people. Among the rest of the population, this does not register as much of a concern. The question of shared footage is more polarizing than the invasion of residents’ privacy. The concern that the footage might be shared with other law enforcement agencies really sticks in the craw of those who do not trust the police much.

For them, this is a very big deal, and even gets the attention of men who somewhat trust the police department.

The rest of the residents, women who somewhat trust the police and all others who have a lot of trust, do not share this concern. Both concerns we tested have the tendency to reinforce the anti-drone sentiments of residents who dislike them, but neither are very convincing as a reason for the rest of the population to disapprove.

Informed Sentiment Related to the Drone Program
After exposure to both benefits and concerns and an explanation of the police department’s drone policy, aggregate approval remains the same. This does not mean that individual opinions did not change.

Movement
The back-and-forth related to the drones did not
produce significant opinion change. In the informed
test, opinions of the drone program continue to be
mainly driven by levels of trust in the police
department. Although the debate was a net
stalemate, more respondents moved in the direction
of approval than disapproval. One segment where
the drone debate did prompt a positive
reassessment is comprised of residents who had
heard about privacy or surveillance concerns: they
became much less hostile to the drone program in
the informed test. In the end, this group was basically split in their opinion when they had initially clearly disapproved before being exposed to the messaging. This is evidence the messages do address the privacy concerns.

We also find voters and, separately, those younger than 46 became more supportive of the drone program after the debate.

Exposure to Information about the License Plate Reader Program When asked what they had seen, read, or heard about the City of Chula Vista’s Automated License Plate Reader (LPR) program, 78% report not being exposed to any information. It’s clear that it has not achieved the same degree of visibility as the drone program. Exposure to LPR information is higher among White residents, as 37% have seen, read or heard something, but even among them the program has not received a lot of attention. The program is close to invisible for non-white women, with only 13% reporting any exposure to it.

The types of information are similar to what the drones produce.

The top answer is that the LPR readers are in use, which comes up in the word cloud. This is a lot of what the White residents are referring to and even more so if they reside in the 91910 ZIP code. Four percent talk about news stories they have read in the papers or on the web or seen on the TV. Taken together, about 12% have been exposed to what we consider “neutral” or
generally “non-negative” information about the LPR program.

Two percent report reading or hearing that information from the readers is being shared with other agencies, and this has penetrated a bit more in the east Chula Vista neighborhoods where 9% report that. One and a half percent have heard about privacy issues and another 1.5% have heard that some people find the program controversial. These three types of responses could be categorized as “negative” exposure, so 5% of the residents have become aware of some aspect of the program that could influence them to disapprove of the program. The ratio of non-negative to negative information is therefore greater than 2:1.

Current Sentiment Related to the Automated License Plate Reader Program Chula Vista’s Automated License Plate Reader (LPR) program currently generates significantly less approval than the drone program. Still, 63% approve of the program, 38% strongly so. On the other hand, 31% expressed disapproval, 18% of whom strongly disapprove.

Why?
Main Reason for Approval of the Automated License Plate Reader Program
When respondents who approve of the automated license plate reader program are asked why, one-third say they believe it will help deter/reduce/solve crimes. One told us they approve because it “can easily identify cars that have some sort of criminal record attached to it,” while another said, “reducing crime, preventing crime, and solving crimes is the most important thing in a community to keep it safe.” Another resident noted “license plates are issued for the purpose of identifying a vehicle and potentially identifying the registered owner and address; LPR cameras seem to make that process efficient if used within reasonable situations such as criminal investigations.”
That the program promotes safety and security is mentioned by 17%. Many in this group see the program as potentially
beneficial to them personally, along with the wider community, saying, “for my safety and that of all the people who live in Chula Vista, safety is the main thing” and “it potentially makes my life safer.” Lower-income male approvers mentioned this justification more often.

An additional 17% of those who approve think the program can help find missing persons or criminals, a rationale more often cited by White residents. Although catching criminals is the focus of these folks – “If technology can assist the police with safely removing criminals from the streets then why not” – the program’s other potential uses do not go unnoticed. Several people appreciated its value in situations like “child abductions, hit-and-run, drunk driving, and road rage” and as a resource to “catch people they’ve been trying to find; amber alerts, kidnapping, people that have warrants out.”

LPR being “helpful to police” was key for only 7% of approvers. Although many of these responses are nebulous – “I think it is very helpful to the police” – some approvers in this category mention specific benefits such as “it takes away attention from the officer to look up the license plate they could use this so they are able to focus on more important things,” “it can help the low number of law enforcement bridge the gap with already overwhelming mounting duties they have to perform,” and “it relieves administrative burdens on police.” Another 6% say LPR will help with traffic incidents, and women home in on this reasoning more often than men do. One individual approves because “if something happens like an accident they will know how or what happened,” while another likes LPR because “we have a race car problem here in Chula Vista.” The remaining responses are mentioned by fewer than 5% of residents who approve of the program.

Main Reason for Disapproval of the Automated License Plate Reader Program
When we ask Chula Vistans who don’t like the program for their rationales, two reasons stand out from the others. A substantial 37% worry about police misuse of the cameras and program.

Specific concerns ranged from “I believe it’s invasive and puts a lot of innocent people at risk,” to “they can possibly use that information for other reasons other than to investigate,” and “any time data is collected without consent, I feel it’s a violation of folks rights and I do not have any faith in CVPD’s oversight of this project.” Being as transparent and open as possible about how and when this data is used, while also ensuring the public their sensitive data is kept strictly confidential, is important. If the Department is perceived as misusing the data, negative public opinion of the LPR program would certainly spread.

Twenty-six percent of detractors have privacy concerns. At 45%, this fear is far more prevalent among disapprovers age 46 and older than it is among their younger neighbors, who only raise this issue 15% of the time. Those giving this response are worried because “it sounds like a police state; big brother to the max,” and even compared the program to China saying, “if no crime has been committed it seems like overreach to document property just in case; China does this and I’m not OK with it.” Another resident stated it is an “invasion of privacy; local government tracking citizens is not appropriate.”
Seven percent are apprehensive about the cameras being wrong, and non-Latinos are more concerned about this. That the cameras “can have errors” and that “people will steal license plates and others will be accused of crimes not committed by them” were some of the doubts aired by this fairly small group. Ensuring a system is in place for rectifying reader errors and making sure the public is aware of it are options to consider.

Needing more information about the program was cited as a reason for disapproval by 6% and was more often mentioned by Latinos. These residents simply don’t have enough information on the LPR program, so they may become fans of the program once they learn more about it.

Finally, 5% are worried LPR will be used to target specific people. This is another belief more prevalent among Latinos, who could be concerned about racial profiling. As one Latina homeowner who took the survey in English put it, “the Chula Vista Police Department’s reputation is of racial profiling and targeting underrepresented communities.” Again, transparency about how the system works and communicating that LPRs scan plates, not an individual’s appearance, may help alleviate these fears.

The remaining disapproval rationales were each mentioned by less than 5% of residents.

When we use multiple regression analysis, we find seven key drivers of approval and disapproval for Chula Vista’s Automated License Plate Reader program.
1) Trust in the Department Breeds Approval -- Much of the sentiment related to the license plate reader program revolves tightly around how much trust residents place in the Chula Vista police departments policies.

Those who trust the department a lot rarely have serious problems with the program; nearly 60% of them strongly approve, and just 14% register any disapproval. Among those who somewhat trust the police to adopt policies benefitting the public, support is still widespread, as about 60% approve of the license plate reader program, but weaker. These residents disapprove 30% of the time. Still, when the police department engenders some substantial trust, the license plate reader program does not run into serious or widespread problems with the public. Even most who say they
do not trust the police “much”
approve of the program, but
approval is soft. More only
somewhat than strongly approve,
and now we find 45% disapprove of
the program. In fact, slightly more
folks who admit to not trusting the
police much strongly disapprove of
the license plate reader program
than strongly approve of it. Finally, a
complete lack of trust results in
strong disapproval for the program.

As with the drone program, analysis of the LPR program data clearly indicates building support for the program can only occur when distrust of the department is lessened. Fortunately for Chula Vista, and, more precisely, it's license plate reader program, the Police Department is fairly well trusted. Of course, if there were something to erode the public's trust in the department, support would sink. 2) Spanish-Speaking Residents are Over the Moon --
Residents who took the survey in Spanish
overwhelmingly approve of the program, as 78%
express strong approval and total approval reaches
84%. Because the variable here is the survey’s
language rather than ethnicity, it is possible
something was "lost in translation." However, further
analysis shows Spanish language speakers do not
seem to be confused by the question. They are
generally bigger fans of what they see as the safety
and security provided by the license plate readers
and are also less inclined to cite privacy concerns
with them.
3) Opinions Partly Depend on What Residents Have Seen/Read/Heard -- Without much information out there on the license plate reader program, the findings here are somewhat slim. However, the data shows that if the main thing residents are exposed to is privacy issues swirling around the program or that the LPR information is shared with other agencies, then disapproval rises dramatically. That this only applies to about 4% of the residents is one reason why most approve of the license plate reader program.

4) More Skepticism in North Central -- Residents in the North Central portion of Chula Vista react with a split verdict on the license plate readers. Although 45% approve of the program, 47% disapprove of it in this area.

Digging a little deeper, we find these residents are more sensitive to privacy concerns and the potential for police misuse. On the other hand, there is very little hostility towards the program in the South Central region, and other regions are not upset with it.

5) Voters are More Favorable – Registered voters in
Chula Vista approve of the license plate reader program 65% of the time, and only disapprove 29% of the time.

They are significantly more in favor of the program than nonvoters, among whom only 59% approve and 39%
disapprove (26% strongly). Significantly more non-
registrants focus on the potential for police misuse.
6) Much Less Opposition from Asian Residents -- A
mere 21% of Asian and Pacific Islander residents register disapproval of the license plate reader program, much
better than the 32% disapproval among the rest of the
population. Further, strong disapproval among Asian
residents is about half what it is among non-Asians. It is unclear why this significant difference exists.

7) Middle-Age Females are Big Fans -- Women
between the ages of 35 and 54 express
overwhelming support for the program. With 45%
strongly approving and another 29% somewhat
approving, this large group is a bulwark of support.

Further, there is very little strong disapproval
among middle-age women, as just 6% really do not
like the program. Among other things, Women in
their late 30s to early 50s more often appreciate
the license plate readers' ability to find missing
persons.

Automated License Plate Reader Program
Benefits
Locating missing persons using the license plate reader program is seen as highly beneficial by 70% of the residents, and using the data to investigate and solve violent crimes is perceived to be highly beneficial by 62%.

In both cases, only about 10% see these things as not benefits delivered by the automated license plate reader program.

Locating missing persons turns out to be a huge selling point for the license plate readers. No demographic or attitudinal group does not like this, although those difficult North Central residents are a bit less impressed with it. This minor geographic issue aside, this is
the only benefit of the four (including those
related to the drone program) for which
opinions don’t hinge on impressions of the
police. One reason for this message’s
usefulness: it is not about the police, it is
about the people. It therefore does not
sound self-serving for the police and framed
as a "service" to the public. Locating missing
persons “breaks the mold” that the other
three pro-police benefits settle in to.

The investigational aspects of the license plate reader program break down along now predictable trust fault lines. Residents who trust the police a lot, love that the data will be used to solve violent crime and arrest criminal suspects. Those in the "somewhat" trusting category also believe this is a big benefit, but not as much as their highly trusting counterparts. On the other hand, those who do not trust the police much or at all do not see value in this.

Automated License Plate Reader Program Concerns
The amount of concern and also the lack of concern is surprisingly consistent with what we found for the drone program. About 33% are highly concerned that the police department is recording the data from innocent residents, and 35% are highly concerned that the information is shared with federal immigration agencies.

Again, in both cases more residents are unconcerned than highly concerned.

Those who distrust the police put a lot of weight into the concern about license plate readings equaling too much surveillance and are not effective enough. Even those who somewhat trust the police flirt with this concern, but those who trust the police lot are completely unimpressed by it.

That license plate information will be
shared with immigration agencies is
another concern breaking along trust
fissures. Those who distrust the police,
predictably, see this as a real concern,
while those who trust the police a lot
dismiss it. In between, women who
only somewhat trust the police give
this some shrift, but males are not
buying the concern about sharing data.

Spanish language respondents tend to be less concerned
about the information being shared with immigration
authorities.

Informed Sentiment Related to the Automated License
Plate Reader Program
After hearing about the benefits and concerns related to the automated license plate reader program, and then
hearing that the police department limits access to the data and does not share it with federal agencies, approval edged up and strong disapproval edged down.

Movement
The discussion of the benefits and concerns
led to positive opinion change for the LPR
program. It is unsurprising to find
significant opinion change in this case
because little was known about for the
program compared to the drones. Opinion
is more likely to change when the public is
less informed about an issue.

Even though approval jumped in the
informed test, opinions of the LPR program remain largely tied to the amount of trust residents have in the police department. Residents who trust the police at least somewhat became much more likely to approve of the LPR program after the discussion. On the other hand, those with "not much" trust in the police department's policies went in the other direction, becoming more disapproving after hearing the back-and-forth. This reinforces the importance of a trustworthy police department, as Chula Vista generally does. Having faith in the police department is not only linked to current impressions, but trust is a necessary to lay the foundation for positive opinion change.

While Asian residents maintained their high level of approval for the license plate reader program, it was Hispanics and Whites who became much more favorable after the debate. English speakers gained greater approval of the license plate reader program after the debate. However, they still did not come close to the ultra-high levels of support we found among Spanish speakers.

Forward-looking City Policies
Most residents strongly approve of cameras on traffic signal poles designed to improve traffic flow and safety.

Only 18% disapprove of this program, so it is very popular in Chula Vista.

Residents who express “a lot” or “some” trust in
the Chula Vista Police Department are far more
likely to approve of traffic cameras than are those
who are less trusting, and approval is even
stronger among highly trustful women; 69% of
them strongly approve of the cameras compared
to 56% of men. Although the cameras are already
a popular policy, the more residents trust the
police department, the more they will approve of
traffic cameras.

Seventy percent of residents think it is very or
extremely important that the city adopt a new privacy protection policy in an effort to make the city’s use of new technologies transparent and efficient. Only 7% think that is unimportant, so this is certainly a priority in the eyes of the public.

Some residents are so skeptical of
Chula Vista’s ability to keep data
confidential that a new policy will not
appease them. As the chart shows,
those not at all confident in this
regard basically turn up their nose at
a new privacy policy coming from the
city, as if to say, “it just doesn’t
matter.” A new policy is, however,
important to varying degrees for the
balance of the residents.

Chula Vista Privacy Poll
n=607 Chula Vista residents
Margin of Sampling Error +/- 4%
March 21 - 30, 2022
Weighted on Spanish language, age, ethnicity, gender

Hello is ____ there? Hi this is _____ with Competitive Edge Research, a national polling firm and we’re calling the good folks of Chula Vista to ask your opinion on local issues. We are not selling anything. Most people find it interesting; this is your chance to make your voice heard, and all your answers will be kept strictly confidential. Please let me begin by asking...

Q1. To help us better understand different areas of Chula Vista, what is your ZIP code? %
91902 2.5
91910 32.2
91911 35.4
91913 15.6
91914 5.7
91915 8.6

Q2. And in what year were you born?
%
18-24 12.0
25-34 19.0
35-44 19.0
45-54 19.0
55-64 15.0
65+ 16.0

Q3. Do you think things in Chula Vista are moving in the right direction or have they gotten off on the wrong track?
%
Right direction, strongly 15.7
Right direction, somewhat 36.9
Wrong track, somewhat 16.0
Wrong track, strongly 10.9
Mixed (Not read) 3.7
Unsure (Not read) 16.3
Refused (Not read) 0.6

We’ll be asking some questions about public safety, privacy, and technology. In order to provide services, government agencies, non-profit organizations, and businesses collect personal data like names, birth dates, and home addresses. How confident are you, if at all, that the following keep your personal information safe and private... (Q4-Q5 were rotated)

Ext
Conf
%
Very
Conf
%
Some
Conf
%
Not That
Conf
%
Not at
All Conf
%
Uns
%
REF
%
Q4a. The federal government (n=270) 4.9 11.7 36.3 24.4 21.0 1.7 0.0 Q4b. Online businesses like Facebook and
Amazon (n=337)

5.4 5.2 24.0 19.2 39.8 5.2 1.1
Q5. The City of Chula Vista 6.1 14.6 35.2 22.0 13.8 7.8 0.4

Q6. How much, if at all, do you trust the Chula Vista police department to implement policies that are in the best interests of the public? Do you trust it a lot, somewhat, not much, or not at all? %
A lot 28.7
Somewhat 43.1
Not much 20.6
Not at all 4.8
Unsure (Not read) 2.7
Refused (Not read) 0.1

Q7a. Cameras are attached to some of the traffic signal poles at intersections in Chula Vista. Live video from these cameras is sent to the City’s traffic management center, where engineers use it to manage traffic signal timing in an effort to improve traffic flow and safety. Do you approve or disapprove of the City’s use of traffic signal cameras? (n=289) %
Approve, strongly 52.5
Approve, somewhat 24.8
Disapprove, somewhat 8.0
Disapprove, strongly 11.2
Unsure (Not read) 3.5

Q7b. The City of Chula Vista is considering adopting a new privacy protection policy in an effort to make the City’s use of new technologies transparent and efficient. How important is it to you, if at all, that the City adopt such a policy? (n=320)
%
Extremely important 29.1
Very important 40.7
Somewhat important 15.4
Not very important 3.7
Not at all important 3.6
Unsure (Not read) 7.4

On a different topic . . . (Drone and license plate reader sections were rotated)

Q8. What have you seen, read, or heard, if anything, about the city of Chula Vista’s use of drones for law enforcement purposes?
%
Heard police use drones 12.7
Personal experience/Seen the drones flying 9.1
Privacy/Surveillance concerns 6.3
Read/Seen news stories 4.7
I agree with the program 2.6
Helps find missing persons/criminals 2.6
Crime scene monitoring/surveillance 1.8
The first city to use them 1.6
Police/public safety 1.0
Other 3.2
Nothing/Don't know 54.5

Q9. Do you approve or disapprove of the Chula Vista Police Department’s use of drones, which involves the police launching a drone that provides live video from above an incident? %
Approve, strongly 42.0
Approve, somewhat 35.2
Disapprove, somewhat 8.8
Disapprove, strongly 8.6
Mixed (Not read) 0.4
Unsure (Not read) 4.9

Q10. What is the main reason you approve/disapprove of the program?

Reasons for Approval (n=477)
%
Police/Public safety 20.2
Crime scene monitoring/surveillance 19.5
Aid police investigation 18.1
Find missing persons/criminals 6.7
Helicopter replacement 5.5
Improve response times 5.4
Useful tool/technology 4.7
Deter/Reduce crime 1.8
Only if used properly for incidents/emergencies 1.8
Additional police manpower 1.5
Used for traffic incidences 1.5
Crime is increasing 1.0
I trust the police/I have nothing to hide 0.8
Other 4.7
Nothing/Don't know 6.8

Reasons for Disapproval (n=92)
%
Privacy concerns 48.9
Police/Government misuse 33.7
Waste of resources 3.3
Other 12.0
Nothing/Don't know 2.2

Tell me how beneficial, if at all, you think the following aspects of the drone program are. (Q11-Q12 were rotated)

Q11. The drone can arrive on the incident scene and provide live video to police minutes before a patrol car arrives so that responding officers know what to expect when they arrive. Is this extremely beneficial, very beneficial, somewhat beneficial, not that beneficial, or not at all beneficial to the community?
%
Extremely beneficial 41.1
Very beneficial 27.9
Somewhat beneficial 23.2
Not that beneficial 3.1
Not at all beneficial 2.9
Unsure (Not read) 1.9

Q12. Drone video has helped Chula Vista police safely de-escalate and resolve potentially dangerous situations without injury to police, suspects or bystanders. Is this extremely beneficial, very beneficial, somewhat beneficial, not that beneficial, or not at all beneficial to the community? %
Extremely beneficial 35.9
Very beneficial 32.9
Somewhat beneficial 21.1
Not that beneficial 2.6
Not at all beneficial 3.5
Unsure (Not read) 4.0

Here are concerns some residents have expressed regarding Chula Vista’s use of drones… (Q13-Q14 were rotated)

Q13. Some people worry the drones might record video of innocent people who are not involved in a crime or invade people’s privacy by filming residents in their backyard or home. Are you also extremely concerned, very concerned, somewhat concerned, not that concerned or not at all concerned about this?
%
Extremely concerned 18.8
Very concerned 13.5
Somewhat concerned 28.6
Not that concerned 18.4
Not at all concerned 19.8
Unsure (Not read) 1.0

Q14. Some people worry that footage from drone cameras will be shared with other law enforcement and immigration agencies that have nothing to do with the original incident. Are you also extremely concerned, very concerned, somewhat concerned, not that concerned or not at all concerned about this?
%
Extremely concerned 22.4
Very concerned 14.0
Somewhat concerned 21.5
Not that concerned 16.4
Not at all concerned 24.3
Unsure (Not read) 1.4

Q15. The Police Department does not allow drones to be used for general patrol or for discovering new crimes. The drones can only be used to actively respond to emergencies or to serve search warrants signed by a judge. Now that you’ve heard more about the Chula Vista Police Department’s use of drones, which involves the police launching a drone that provides live video from above an incident, do you approve or disapprove of the program?
%
Approve, strongly 45.5
Approve, somewhat 33.3
Disapprove, somewhat 9.0
Disapprove, strongly 8.3
Mixed (Not read) 0.1
Unsure (Not read) 3.9

Q16. What have you seen, read, or heard, if anything, about the city of Chula Vista’s Automated License Plate Reader program?
%
They're being used 7.8
Read/Seen news stories 4.0
Information shared w/other agencies 2.4
Privacy concerns/Government overreach 1.5
People find it controversial 1.5
Scans license plates 0.6
Other 3.5
Nothing/Don't know 78.7

Q17. Do you approve or disapprove of the city of Chula Vista’s Automated License Plate Reader program in which computerized cameras on four of Chula Vista’s 100 patrol cars automatically photograph nearby license plates so police can later use that information to investigate crimes? %
Approve, strongly 38.3
Approve, somewhat 24.8
Disapprove, somewhat 13.0
Disapprove, strongly 17.8
Mixed (Not read) 2.0
Unsure (Not read) 4.0

Q18. What is the main reason you approve/disapprove of the program?

Reasons for Approval (n=399)
%
Deter/Reduce/Solve crimes 31.5
Promotes safety/security 16.9
Find missing persons/criminals 16.5
Helpful to police 7.2
Help with traffic incidences 6.2
Data collection 3.3
Nothing to hide 2.1
Find stolen cars 2.1
No public right to privacy 1.2
Improve response times 0.7
Other 8.8
Nothing/Don't know 3.6

Reasons for Disapproval (n=171)
%
Police misuse 37.1
Privacy concerns 25.5
The cameras can be wrong 7.1
Need more information 5.6
It will be used to target people 5.1
Too dependent on technology 3.2
Indiscriminate scanning 3.2
No transparency/oversight 2.5
Other 9.8
Nothing/Don't know 1.0

Tell me how beneficial, if at all, you think the following aspects of the Automated License Plate Reader program are. (Q19-Q20 were rotated)

Q19. Chula Vista police have been able to locate missing persons using the program. Is this extremely beneficial, very beneficial, somewhat beneficial, not that beneficial, or not at all beneficial to the community?
%
Extremely beneficial 46.2
Very beneficial 23.7
Somewhat beneficial 18.7
Not that beneficial 4.2
Not at all beneficial 4.4
Unsure (Not read) 2.9

Q20. Chula Vista police have used license plate data to investigate and solve violent crimes and find and arrest criminal suspects. Is this extremely beneficial, very beneficial, somewhat beneficial, not that beneficial, or not at all beneficial to the community?
%
Extremely beneficial 36.1
Very beneficial 26.0
Somewhat beneficial 24.3
Not that beneficial 5.1
Not at all beneficial 5.1
Unsure (Not read) 3.5

Here are concerns some residents have expressed regarding Chula Vista’s Automated License Plate Reader program… (Q21-Q22 were rotated)

Q21. Only about one out of every 2,000 license plate readings provide a real-time match to a suspicious vehicle. Some people say the Police Department is recording the data of too many innocent residents, creating a system of mass surveillance. Are you extremely concerned, very concerned, somewhat concerned, not that concerned or not at all concerned about this? %
Extremely concerned 17.5
Very concerned 15.4
Somewhat concerned 27.2
Not that concerned 17.0
Not at all concerned 20.2
Unsure (Not read) 2.7

Q22. Some people worry the license plate information will be shared with federal immigration agencies that should not be involved. Are you extremely concerned, very concerned, somewhat concerned, not that concerned or not at all concerned about this?
%
Extremely concerned 21.4
Very concerned 13.6
Somewhat concerned 17.9
Not that concerned 18.2
Not at all concerned 27.2
Unsure (Not read) 1.8

Q23. Police Department policy limits access to the license plate data only to authorized police personnel who are investigating crimes. License plate data cannot be shared with any federal agencies. Now that you’ve heard more about the Automated License Plate Reader program in which computerized cameras on police cars automatically photograph every nearby license plate so police can later use that information to investigate crimes, do you approve or disapprove of that program? %
Approve, strongly 38.9
Approve, somewhat 27.2
Disapprove, somewhat 14.7
Disapprove, strongly 13.6
Mixed (Not read) 0.2
Unsure (Not read) 5.3
Refused (Not read) 0.2

And I have just two demographic questions to ensure we have a representative sample…

Q24. Is your ethnic heritage mainly…
%
Hispanic or Latino 50.6
White or Caucasian 22.3
Asian or Pacific Islander 15.0
Black or African American 2.6
Native American 0.2
Is it ethnically mixed or 7.6
Something else? 0.3
Refused (Not read) 1.4

Q25. Please stop me when I reach the category with your household’s total annual income… %
Less than $25,000 6.3
$25 to 40,000 8.8
$40 to 60,000 12.3
$60 to 80,000 12.6
$80 to 100,000 14.0
$100,000 to $150,000 21.9
More than $150,000 16.7
Unsure (Not read) 6.2
Refused (Not read) 1.3

Thanks for your time and your opinion counts, goodbye.

26. GENDER
%
Male 49.0
Female 51.0

27. LANGUAGE
%
English 82.5
Spanish 17.0
Tagalog 0.5

28. VOTER REGISTRATION
%
Voter 77.6
Non-Voter 22.4

Notes to Crosstabs
Crosstabulations of data are simply comparisons of how respondents to one question answered a separate question or rated in a different category. In statistical terms, crosstabulations attempt to determine whether responses to two different, but possibly related, questions are independent of, or dependent on, one another.

The analyst's job is to determine which relationships are significant and then ascertain the underlying causes for those occurrences
Cells of data should always be compared first with the corresponding totals in the far-right column and then compared among the other percentages in the original column. For instance, in the first table on page 1 of the crosstabulations, we compare the demographic variables age and gender with the respondents' ethnicity and language.

Among other things, the table shows that 8% of the respondents who are 18 to 24 years old are White/Caucasian. This is compared to the row total on the right which shows that 23% of all respondents are White/Caucasian. One can conclude that the younger respondents have a lower likelihood of being White/Caucasian than what would normally be expected for all respondents in this study. In other words, there may be some cause for the occurrence of a lower number of 18- to 24-year-olds who are White/Caucasian.

One should be careful to avoid making the mistake of inferring that the 8% pertains to how many of the respondents who are White/Caucasian are between 18 to 24 years old. The tables only show how the variable in the banner (top), or independent variable, relates to the variable in the stub (side), or dependent variable.

In addition to sampling error (see Limitations) relating to the size of the sample, sampling error also relates to the percentage breakdowns in each variable. Variables which have a 50% "yes," 50% "no" breakdown contain the maximum amount of sampling error. The table below shows the maximum sampling error at the different percentages of response for some segment sizes.

Response Sub-Sample Sub-Sample Sub-Sample
Percentages = 50 = 150 = 350
10 or 90% 8% 5% 3%
20 or 80% 11% 6% 4%
30 or 70% 13% 7% 4%
40 or 60% 14% 8% 5%
50% 14% 8% 5%

Pure Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
ETHNICITY White/Caucasian
Hispanic/Latino
Black/African American
Asian/Pacific Islander
Multi-ethnic
Something else
n=
LANGUAGE English
Spanish
n=
21% 24% 8% 16% 21% 25% 22% 42% 23%
49% 53% 74% 53% 39% 54% 58% 38% 51%
3% 2% 0% 4% 3% 1% 5% 2% 3%
18% 13% 0% 19% 25% 17% 10% 14% 15%
9% 7% 18% 8% 10% 4% 4% 5% 8%
0% 1% 0% 0% 2% 0% 1% 0% 1%
275 317 11 45 91 133 138 174 592
86% 80% 100% 100% 89% 74% 63% 72% 83%
14% 20% 0% 0% 11% 26% 37% 28% 17%
280 324 11 46 92 135 143 177 604
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
INCOME < $25,000
$25 to 40,000
$40 to 60,000
$60 to 80,000
$80 to 100,000
$100,000 to $150,000
> $150,000
n=
VOTER REGISTRATION Non-Voter
Voter
n=
6% 8% 8% 2% 1% 5% 10% 17% 7%
13% 6% 10% 7% 7% 7% 13% 15% 10%
13% 13% 16% 6% 7% 18% 22% 13% 13%
14% 13% 38% 15% 6% 5% 11% 13% 14%
13% 17% 0% 17% 24% 18% 13% 14% 15%
26% 21% 18% 40% 23% 27% 13% 16% 24%
15% 21% 10% 13% 32% 21% 17% 12% 18%
255 296 11 41 83 123 134 159 551
30% 15% 30% 24% 18% 23% 25% 17% 22%
70% 85% 70% 76% 82% 77% 75% 83% 78%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
AREA Northwest
North Central
East
Southwest
South Central
n=
ZIP CODE 91902
91910
91911
91913
91914
91915
n=
35% 22% 46% 29% 28% 24% 21% 29% 29%
11% 21% 16% 12% 15% 14% 13% 24% 16%
13% 14% 8% 17% 12% 18% 10% 11% 13%
29% 28% 20% 31% 22% 28% 41% 26% 28%
14% 15% 10% 10% 23% 17% 14% 10% 14%
275 306 11 42 89 131 137 171 581
1% 4% 8% 2% 0% 1% 4% 2% 3%
33% 31% 44% 29% 32% 28% 23% 40% 32%
39% 32% 30% 40% 32% 34% 45% 31% 35%
12% 20% 10% 11% 21% 18% 16% 15% 16%
6% 6% 8% 7% 5% 6% 5% 4% 6%
9% 8% 0% 12% 10% 12% 7% 8% 9%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

GENDER TOTAL
Female Male Total
AGE 18-24
25-34
35-44
45-54
55-64
65+
n=
14% 10% 12%
19% 19% 19%
17% 21% 19%
19% 19% 19%
17% 13% 15%
14% 18% 16%
281 326 607
Competitive Edge Research &
Communication, Inc. 1620 5th Avenue, Suite
825, San Diego, CA 92101

Pure Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
GENDER Female
Male
n=
AGE 18-24
25-34
35-44
45-54
55-64
65+
n=
48% 49% 58% 60% 58% 53% 42% 51%
52% 51% 42% 40% 42% 47% 58% 49%
240 223 23 55 46 574 30 607
4% 18% 0% 0% 28% 15% 0% 12%
13% 19% 29% 24% 20% 23% 0% 19%
18% 15% 25% 31% 25% 20% 13% 19%
21% 20% 8% 21% 9% 17% 29% 19%
15% 17% 28% 9% 8% 11% 33% 15%
29% 12% 10% 14% 10% 14% 25% 16%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
INCOME < $25,000
$25 to 40,000
$40 to 60,000
$60 to 80,000
$80 to 100,000
$100,000 to $150,000
> $150,000
n=
VOTER REGISTRATION Non-Voter
Voter
n=
3% 11% 3% 1% 0% 4% 22% 7%
5% 13% 7% 7% 6% 8% 17% 10%
10% 17% 0% 4% 22% 10% 29% 13%
15% 15% 3% 6% 13% 15% 3% 14%
17% 12% 33% 22% 11% 16% 13% 15%
23% 17% 35% 41% 34% 28% 3% 24%
26% 15% 19% 20% 14% 19% 13% 18%
217 208 20 53 41 520 28 551
16% 28% 18% 21% 12% 20% 34% 22%
84% 72% 82% 79% 88% 80% 66% 78%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
AREA Northwest
North Central
East
Southwest
South Central
n=
ZIP CODE 91902
91910
91911
91913
91914
91915
n=
43% 30% 13% 10% 15% 31% 20% 29%
18% 13% 24% 15% 24% 16% 12% 16%
15% 9% 23% 22% 13% 14% 9% 13%
13% 41% 15% 16% 24% 24% 49% 28%
10% 7% 25% 37% 24% 15% 9% 14%
232 211 23 54 42 549 29 581
5% 2% 0% 0% 1% 3% 0% 3%
49% 30% 27% 17% 28% 33% 28% 32%
18% 46% 19% 30% 34% 33% 46% 35%
13% 11% 26% 27% 24% 15% 17% 16%
7% 4% 10% 13% 1% 7% 0% 6%
8% 6% 18% 13% 12% 9% 9% 9%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
GENDER Female
Male
n=
AGE 18-24
25-34
35-44
45-54
55-64
65+
n=
44% 70% 51% 53% 45% 56% 43% 68% 46% 51%
56% 30% 49% 47% 55% 44% 57% 32% 54% 49%
28 48 65 71 91 132 116 102 505 607
15% 14% 16% 36% 0% 10% 7% 16% 11% 12%
5% 13% 9% 21% 21% 31% 13% 20% 19% 19%
2% 14% 10% 8% 30% 18% 33% 15% 20% 19%
14% 13% 25% 7% 22% 21% 22% 19% 19% 19%
24% 21% 25% 12% 13% 9% 15% 17% 14% 15%
38% 25% 15% 15% 14% 11% 10% 12% 17% 16%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
ETHNICITY White/Caucasian
Hispanic/Latino
Black/African American
Asian/Pacific Islander
Multi-ethnic
Something else
n=
LANGUAGE English
Spanish
n=
11% 13% 16% 25% 24% 22% 32% 17% 24% 23%
85% 70% 66% 60% 42% 37% 42% 63% 48% 51%
1% 2% 0% 0% 5% 3% 2% 2% 3% 3%
2% 11% 5% 7% 24% 27% 17% 14% 16% 15%
0% 5% 13% 8% 6% 11% 6% 4% 9% 8%
1% 0% 0% 0% 0% 0% 1% 0% 1% 1%
28 48 64 68 89 131 114 100 492 592
44% 69% 62% 96% 85% 98% 88% 74% 85% 83%
56% 31% 38% 4% 15% 2% 12% 26% 15% 17%
28 47 65 69 91 132 116 101 503 604
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
AREA Northwest
North Central
East
Southwest
South Central
n=
ZIP CODE 91902
91910
91911
91913
91914
91915
n=
45% 40% 29% 45% 21% 17% 27% 37% 27% 29%
11% 10% 15% 11% 16% 19% 21% 11% 17% 16%
7% 3% 10% 1% 15% 22% 21% 10% 14% 13%
37% 47% 37% 39% 27% 22% 5% 34% 26% 28%
1% 0% 9% 4% 22% 20% 26% 8% 16% 14%
28 47 65 64 86 125 113 88 493 581
0% 0% 1% 0% 3% 5% 4% 3% 2% 3%
46% 41% 41% 41% 24% 22% 30% 33% 32% 32%
38% 52% 44% 49% 38% 28% 14% 47% 32% 35%
9% 3% 4% 9% 19% 21% 30% 7% 18% 16%
0% 1% 8% 0% 2% 13% 7% 5% 6% 6%
7% 2% 1% 1% 13% 10% 15% 6% 9% 9%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
GENDER Female
Male
n=
AGE 18-24
25-34
35-44
45-54
55-64
65+
n=
63% 36% 49% 53% 50% 27% 53% 56% 38% 50% 53% 51%
37% 64% 51% 47% 50% 73% 47% 44% 62% 50% 47% 49%
178 102 84 143 74 19 215 191 90 35 57 607
20% 13% 8% 9% 9% 39% 16% 10% 8% 17% 0% 12%
19% 15% 24% 20% 13% 13% 17% 22% 14% 23% 25% 19%
18% 17% 17% 15% 30% 0% 19% 17% 25% 18% 21% 19%
16% 17% 26% 19% 23% 11% 17% 18% 22% 20% 27% 19%
11% 13% 12% 22% 15% 24% 11% 19% 15% 12% 11% 15%
16% 25% 14% 15% 11% 13% 20% 14% 16% 10% 15% 16%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
ETHNICITY White/Caucasian
Hispanic/Latino
Black/African American
Asian/Pacific Islander
Multi-ethnic
Something else
n=
LANGUAGE English
Spanish
n=
35% 27% 26% 11% 16% 48% 35% 11% 19% 26% 21% 23%
54% 42% 35% 72% 25% 49% 49% 67% 37% 31% 38% 51%
1% 4% 5% 1% 5% 0% 2% 1% 4% 4% 6% 3%
6% 15% 26% 9% 41% 0% 8% 13% 27% 35% 24% 15%
4% 11% 7% 6% 13% 2% 7% 7% 12% 2% 11% 8%
0% 0% 1% 1% 1% 0% 0% 1% 1% 2% 0% 1%
172 99 82 142 72 18 209 188 87 35 55 592
88% 86% 88% 71% 90% 100% 85% 78% 81% 100% 83% 83%
12% 14% 12% 29% 10% 0% 15% 22% 19% 0% 17% 17%
178 100 84 142 74 19 214 190 89 35 57 604
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Pure Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
INCOME < $25,000
$25 to 40,000
$40 to 60,000
$60 to 80,000
$80 to 100,000
$100,000 to $150,000
> $150,000
n=
VOTER REGISTRATION Non-Voter
Voter
n=
11% 5% 4% 9% 0% 0% 10% 7% 4% 0% 6% 7%
14% 6% 2% 17% 0% 0% 12% 14% 2% 2% 2% 10%
14% 13% 10% 18% 9% 3% 17% 17% 3% 19% 2% 13%
20% 9% 1% 18% 4% 0% 17% 19% 8% 0% 2% 14%
11% 15% 17% 15% 23% 19% 11% 16% 18% 6% 25% 15%
14% 28% 39% 19% 32% 49% 16% 19% 31% 52% 28% 24%
16% 23% 27% 3% 31% 29% 17% 7% 34% 21% 34% 18%
160 94 76 130 68 18 196 172 82 32 51 551
28% 15% 16% 26% 12% 28% 23% 30% 11% 18% 15% 22%
72% 85% 84% 74% 88% 72% 77% 70% 89% 82% 85% 78%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Confidence Personal Information is Kept Safe – Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
CONFIDENCE IN CHULA VISTA CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
17% 25% 0% 32% 26% 18% 16% 27% 21%
24% 25% 35% 24% 17% 24% 35% 18% 24%
1% 3% 0% 0% 0% 0% 9% 3% 2%
43% 30% 43% 44% 43% 31% 27% 31% 36%
9% 14% 0% 0% 14% 26% 10% 14% 12%
6% 3% 22% 0% 0% 2% 3% 8% 5%
123 158 5 20 35 66 68 87 281
34% 47% 48% 60% 33% 42% 33% 24% 40%
19% 20% 0% 6% 35% 24% 21% 25% 19%
5% 5% 0% 4% 4% 0% 11% 13% 5%
26% 23% 33% 24% 23% 24% 18% 27% 24%
9% 1% 0% 4% 5% 3% 16% 3% 5%
6% 5% 18% 3% 0% 8% 1% 8% 5%
157 165 6 26 57 69 74 90 322
13% 15% 10% 10% 14% 14% 20% 16% 14%
23% 21% 18% 23% 24% 18% 26% 22% 22%
5% 11% 16% 8% 9% 2% 11% 5% 8%
35% 36% 18% 42% 40% 47% 26% 31% 35%
17% 13% 18% 11% 10% 15% 15% 21% 15%
8% 4% 20% 6% 4% 5% 2% 4% 6%
281 324 11 45 92 135 142 180 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Confidence Personal Information is Kept Safe – Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
CONFIDENCE IN CHULA VISTA CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
22% 15% 17% 25% 36% 24% 6% 21%
23% 26% 18% 24% 24% 26% 14% 24%
1% 2% 15% 0% 0% 1% 7% 2%
39% 36% 42% 39% 32% 35% 40% 36%
11% 13% 0% 11% 8% 9% 27% 12%
3% 8% 8% 0% 0% 5% 6% 5%
119 92 11 29 21 268 12 281
47% 33% 61% 49% 47% 45% 22% 40%
23% 21% 7% 14% 14% 17% 31% 19%
5% 7% 0% 4% 1% 4% 10% 5%
23% 25% 28% 29% 11% 26% 14% 24%
3% 7% 4% 5% 1% 4% 11% 5%
0% 7% 0% 0% 24% 4% 12% 5%
120 129 12 26 24 303 17 322
15% 12% 19% 17% 13% 14% 14% 14%
23% 22% 31% 25% 9% 21% 29% 22%
5% 8% 6% 8% 14% 8% 6% 8%
39% 34% 39% 36% 38% 38% 22% 35%
10% 19% 5% 14% 9% 13% 25% 15%
8% 6% 0% 0% 18% 7% 4% 6%
240 222 23 55 45 572 30 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Confidence Personal Information is Kept Safe – Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
CONFIDENCE IN CHULA VISTA CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
2% 50% 21% 32% 27% 15% 14% 20% 21% 21%
32% 26% 24% 10% 25% 33% 16% 16% 27% 24%
2% 0% 0% 6% 0% 0% 1% 1% 2% 2%
5% 20% 43% 50% 31% 38% 41% 37% 36% 36%
45% 4% 11% 3% 17% 11% 11% 12% 12% 12%
14% 0% 1% 0% 0% 2% 18% 13% 3% 5%
13 15 31 38 46 61 55 49 232 281
4% 46% 42% 30% 43% 49% 41% 44% 39% 40%
30% 24% 20% 12% 32% 9% 24% 13% 21% 19%
14% 4% 16% 4% 4% 3% 0% 5% 5% 5%
50% 5% 22% 51% 15% 20% 28% 25% 24% 24%
2% 18% 0% 0% 1% 6% 7% 8% 5% 5%
0% 2% 0% 2% 5% 13% 0% 5% 6% 5%
15 32 33 33 45 71 61 52 270 322
15% 33% 17% 6% 13% 9% 16% 22% 12% 14%
14% 18% 15% 28% 37% 16% 21% 19% 23% 22%
2% 3% 17% 5% 9% 13% 2% 3% 9% 8%
17% 30% 45% 38% 27% 41% 39% 31% 37% 35%
52% 13% 5% 19% 11% 14% 12% 16% 14% 15%
0% 4% 1% 4% 3% 7% 10% 10% 5% 6%
28 48 64 71 91 132 116 102 503 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Confidence Personal Information is Kept Safe – Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
CONFIDENCE IN CHULA VISTA CONFIDENTIALITY Not at all confident Not that confident
Unsure
Somewhat confident
Very confident
Extremely confident
n=
19% 12% 24% 21% 28% 8% 19% 24% 17% 27% 25% 21%
18% 32% 28% 24% 33% 69% 17% 24% 24% 48% 20% 24%
1% 0% 0% 4% 2% 0% 1% 3% 2% 0% 0% 2%
35% 41% 19% 45% 24% 23% 45% 38% 34% 9% 23% 36%
14% 14% 25% 6% 11% 0% 13% 5% 21% 12% 28% 12%
14% 1% 5% 0% 2% 0% 5% 7% 2% 4% 3% 5%
90 36 36 65 37 10 101 88 40 12 30 281
34% 43% 50% 44% 33% 44% 37% 42% 34% 57% 45% 40%
14% 19% 25% 18% 25% 29% 16% 19% 22% 12% 32% 19%
2% 15% 2% 7% 0% 13% 5% 5% 7% 4% 1% 5%
41% 20% 21% 13% 19% 6% 35% 19% 17% 23% 22% 24%
5% 2% 1% 9% 7% 7% 4% 7% 7% 3% 0% 5%
3% 0% 0% 10% 15% 0% 2% 8% 13% 0% 0% 5%
86 66 48 77 36 9 112 101 50 23 27 322
12% 11% 11% 19% 13% 5% 12% 17% 12% 22% 9% 14%
28% 17% 20% 16% 28% 15% 32% 16% 18% 6% 27% 22%
3% 11% 11% 11% 6% 43% 4% 8% 7% 21% 1% 8%
30% 47% 37% 33% 34% 37% 34% 36% 37% 21% 47% 35%
18% 13% 17% 15% 8% 0% 15% 14% 16% 25% 12% 15%
9% 1% 5% 5% 12% 0% 4% 8% 11% 5% 4% 6%
177 102 84 142 74 19 215 189 90 35 57 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Trust in Chula Vista Police - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
TRUST IN POLICE DEPARTMENT POLICIES Not at all
Not much
Somewhat
A lot
n=
4% 6% 8% 8% 3% 3% 4% 3% 5%
21% 21% 28% 35% 18% 22% 14% 10% 21%
45% 44% 34% 46% 46% 40% 52% 46% 44%
31% 28% 30% 11% 32% 35% 30% 41% 30%
267 321 11 45 87 133 140 172 588
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Trust in Chula Vista Police - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
TRUST IN POLICE DEPARTMENT POLICIES Not at all
Not much
Somewhat
A lot
n=
4% 5% 3% 6% 2% 6% 0% 5%
14% 21% 26% 27% 29% 21% 24% 21%
41% 50% 46% 38% 28% 42% 53% 44%
41% 24% 25% 29% 41% 31% 23% 30%
233 218 23 54 42 556 29 588
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Trust in Chula Vista Police - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
TRUST IN POLICE DEPARTMENT POLICIES Not at all
Not much
Somewhat
A lot
n=
1% 3% 8% 1% 6% 8% 2% 0% 6% 5%
3% 33% 23% 22% 17% 20% 27% 22% 21% 21%
54% 30% 52% 36% 51% 43% 45% 57% 41% 44%
42% 34% 17% 41% 26% 29% 27% 20% 32% 30%
28 46 62 71 87 130 113 96 492 588
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Trust in Chula Vista Police - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
TRUST IN POLICE DEPARTMENT POLICIES Not at all
Not much
Somewhat
A lot
n=
5% 12% 1% 4% 5% 40% 5% 5% 3% 1% 1% 5%
17% 27% 19% 19% 25% 24% 23% 17% 27% 19% 22% 21%
49% 36% 54% 46% 33% 22% 42% 49% 33% 52% 52% 44%
29% 25% 26% 31% 37% 15% 30% 28% 38% 28% 24% 30%
172 99 82 140 71 18 206 188 86 34 56 588
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Trust in CV Police - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
TRUST IN POLICE DEPARTMENT POLICIES Not at all
Not much
Somewhat
A lot
n=
4% 13% 0% 4% 0% 3% 6% 4% 20% 1% 0% 0% 5%
33% 18% 0% 21% 16% 0% 35% 10% 4% 20% 14% 0% 21%
43% 50% 90% 44% 22% 61% 45% 55% 60% 42% 8% 28% 44%
21% 19% 10% 31% 63% 36% 14% 31% 17% 37% 78% 72% 30%
68 69 4 82 36 10 126 66 20 78 16 9 588
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Trust in CV Police - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
TRUST IN POLICE DEPARTMENT POLICIES Not at all
Not much
Somewhat
A lot
n=
9% 4% 21% 4% 0% 0% 5%
35% 25% 16% 17% 21% 7% 21%
36% 51% 51% 50% 30% 35% 44%
21% 20% 12% 29% 49% 58% 30%
94 122 36 228 79 27 588
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Civic Mood - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
CIVIC MOOD Wrong Track, Strongly
Wrong Track, Somewhat
Mixed/Unsure
Right Direction, Somewhat
Right Direction, Strongly
n=
10% 12% 0% 12% 13% 11% 17% 10% 11%
11% 21% 10% 9% 21% 23% 14% 17% 16%
23% 17% 26% 20% 19% 19% 18% 20% 20%
37% 37% 44% 45% 38% 25% 36% 36% 37%
19% 13% 20% 14% 10% 22% 14% 17% 16%
278 323 11 46 91 134 143 176 601
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Civic Mood - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
CIVIC MOOD Wrong Track, Strongly
Wrong Track, Somewhat
Mixed/Unsure
Right Direction, Somewhat
Right Direction, Strongly
n=
14% 9% 11% 11% 11% 12% 6% 11%
18% 15% 19% 21% 6% 16% 15% 16%
14% 22% 20% 18% 29% 19% 27% 20%
40% 36% 38% 43% 23% 39% 29% 37%
13% 18% 12% 7% 31% 14% 24% 16%
239 220 23 54 46 568 30 601
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Civic Mood - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
CIVIC MOOD Wrong Track, Strongly
Wrong Track, Somewhat
Mixed/Unsure
Right Direction, Somewhat
Right Direction, Strongly
n=
6% 17% 13% 2% 14% 7% 15% 9% 11% 11%
8% 20% 9% 9% 30% 12% 20% 14% 17% 16%
12% 36% 35% 19% 16% 17% 5% 18% 21% 20%
49% 15% 26% 46% 33% 47% 48% 40% 36% 37%
26% 12% 17% 25% 7% 16% 11% 19% 15% 16%
28 47 65 70 90 130 116 102 499 601
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Civic Mood - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
CIVIC MOOD Wrong Track, Strongly
Wrong Track, Somewhat
Mixed/Unsure
Right Direction, Somewhat
Right Direction, Strongly
n=
11% 13% 11% 12% 7% 2% 10% 13% 6% 14% 13% 11%
14% 21% 23% 7% 29% 12% 16% 8% 30% 17% 24% 16%
16% 26% 7% 34% 9% 46% 21% 27% 9% 10% 9% 20%
40% 29% 51% 28% 37% 34% 37% 33% 39% 49% 46% 37%
18% 11% 8% 19% 18% 6% 16% 19% 16% 11% 7% 16%
176 102 84 140 73 19 213 188 89 35 57 601
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Civic Mood - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
CIVIC MOOD Wrong Track, Strongly
Wrong Track, Somewhat
Mixed/Unsure
Right Direction, Somewhat
Right Direction, Strongly
n=
36% 13% 0% 6% 4% 3% 14% 5% 5% 4% 21% 0% 11%
18% 17% 8% 6% 26% 3% 19% 36% 11% 12% 4% 0% 16%
18% 28% 33% 23% 10% 0% 17% 20% 40% 20% 33% 0% 20%
23% 40% 0% 37% 33% 60% 42% 33% 20% 48% 29% 31% 37%
5% 2% 59% 28% 26% 34% 9% 6% 24% 16% 14% 69% 16%
73 69 6 83 36 10 126 72 19 79 16 8 601
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Civic Mood - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
CIVIC MOOD Wrong Track, Strongly
Wrong Track, Somewhat
Mixed/Unsure
Right Direction, Somewhat
Right Direction, Strongly
n=
38% 7% 7% 8% 5% 0% 11%
29% 26% 8% 13% 10% 0% 16%
14% 17% 47% 22% 17% 10% 20%
14% 49% 24% 39% 47% 29% 37%
5% 2% 13% 18% 22% 61% 16%
95 125 39 235 79 26 601
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Civic Mood - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
CIVIC MOOD Wrong Track, Strongly
Wrong Track, Somewhat
Mixed/Unsure
Right Direction, Somewhat
Right Direction, Strongly
n=
34% 9% 10% 10% 11%
2% 26% 15% 13% 16%
40% 28% 17% 12% 20%
19% 34% 46% 31% 37%
5% 3% 11% 34% 16%
26 86 259 211 601
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Traffic Camera Approval - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
APPROVAL OF TRAFFIC CAMERAS Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Unsure
n=
4% 18% 19% 9% 12% 16% 8% 2% 11%
10% 6% 24% 6% 6% 5% 2% 11% 8%
25% 25% 38% 32% 30% 18% 20% 20% 25%
58% 47% 19% 48% 47% 60% 67% 60% 53%
3% 4% 0% 6% 5% 2% 3% 6% 3%
142 162 5 18 41 79 67 94 304
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Traffic Camera Approval - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
APPROVAL OF TRAFFIC CAMERAS Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Unsure
n=
10% 9% 0% 11% 37% 12% 8% 11%
6% 11% 0% 0% 5% 9% 5% 8%
30% 25% 29% 14% 27% 30% 0% 25%
50% 53% 71% 69% 29% 46% 82% 53%
5% 2% 0% 6% 4% 3% 5% 3%
120 116 14 23 20 289 14 304
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Traffic Camera Approval - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
APPROVAL OF TRAFFIC CAMERAS Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Unsure
n=
2% 0% 16% 8% 20% 7% 15% 12% 11% 11%
2% 30% 13% 5% 0% 5% 6% 15% 6% 8%
27% 20% 22% 32% 36% 25% 22% 15% 27% 25%
70% 50% 48% 55% 42% 60% 56% 53% 52% 53%
0% 0% 1% 0% 1% 3% 1% 5% 3% 3%
15 22 34 36 50 59 56 54 250 304
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Traffic Camera Approval - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
APPROVAL OF TRAFFIC CAMERAS Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Unsure
n=
4% 26% 11% 13% 6% 36% 9% 10% 20% 0% 18% 11%
11% 6% 5% 9% 4% 0% 12% 7% 0% 4% 5% 8%
31% 16% 30% 17% 32% 34% 24% 25% 20% 44% 17% 25%
51% 47% 50% 58% 58% 25% 50% 55% 60% 48% 57% 53%
3% 4% 5% 4% 0% 5% 5% 3% 0% 5% 3% 3%
94 59 43 66 30 12 118 93 36 16 29 304
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Traffic Camera Approval - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
APPROVAL OF TRAFFIC CAMERAS Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Unsure
n=
20% 6% 0% 2% 28% 0% 22% 6% 0% 6% 0% 0% 11%
11% 8% 0% 3% 0% 0% 18% 4% 29% 0% 0% 5% 8%
32% 49% 0% 16% 5% 0% 11% 29% 3% 41% 22% 29% 25%
33% 30% 45% 73% 67% 100% 48% 59% 64% 48% 78% 66% 53%
3% 7% 55% 6% 0% 0% 1% 1% 4% 5% 0% 0% 3%
45 35 2 36 16 2 64 43 11 38 5 5 304
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Traffic Camera Approval - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
APPROVAL OF TRAFFIC CAMERAS Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Unsure
n=
14% 6% 3% 15% 12% 6% 11%
29% 9% 2% 3% 2% 2% 8%
12% 21% 52% 31% 21% 18% 25%
41% 59% 39% 51% 61% 55% 53%
4% 5% 4% 0% 4% 18% 3%
52 71 19 108 40 13 304
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Traffic Camera Approval - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
APPROVAL OF TRAFFIC CAMERAS Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Unsure
n=
16% 31% 4% 6% 11%
25% 17% 6% 2% 8%
20% 23% 33% 15% 25%
39% 24% 56% 73% 53%
0% 5% 1% 3% 3%
15 44 129 103 304
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Traffic Camera Approval - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
APPROVAL OF TRAFFIC CAMERAS Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Unsure
n=
17% 16% 21% 5% 2% 11%
13% 19% 7% 2% 5% 8%
19% 25% 14% 41% 10% 25%
50% 35% 52% 52% 77% 53%
2% 5% 6% 1% 6% 3%
50 62 49 99 41 304
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Privacy Protection Policy - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
IMPORTANCE OF NEW PRIVACY PROTECTION POLICY Not at all important Not very important
Somewhat important
Very important
Extremely important
Unsure
n=
1% 7% 0% 3% 11% 3% 0% 1% 4%
2% 6% 0% 9% 2% 0% 8% 1% 4%
15% 15% 0% 24% 11% 28% 16% 13% 15%
43% 38% 52% 26% 55% 35% 34% 43% 41%
28% 30% 31% 32% 15% 31% 33% 38% 29%
11% 4% 17% 6% 6% 3% 10% 5% 7%
139 164 6 28 51 56 76 86 303
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Privacy Protection Policy - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
IMPORTANCE OF NEW PRIVACY PROTECTION POLICY Not at all important Not very important
Somewhat important
Very important
Extremely important
Unsure
n=
5% 4% 0% 0% 3% 2% 12% 4%
3% 6% 13% 0% 0% 3% 6% 4%
25% 9% 19% 22% 18% 19% 0% 15%
24% 45% 48% 56% 19% 40% 43% 41%
34% 29% 0% 17% 55% 29% 33% 29%
9% 7% 19% 4% 4% 8% 6% 7%
120 107 9 32 26 285 16 303
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Privacy Protection Policy - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
IMPORTANCE OF NEW PRIVACY PROTECTION POLICY Not at all important Not very important
Somewhat important
Very important
Extremely important
Unsure
n=
0% 0% 0% 0% 3% 2% 12% 0% 5% 4%
0% 13% 0% 0% 1% 4% 2% 7% 3% 4%
20% 21% 15% 13% 18% 15% 12% 11% 17% 15%
43% 45% 50% 68% 36% 28% 41% 46% 39% 41%
33% 19% 23% 14% 36% 48% 17% 23% 31% 29%
3% 1% 13% 5% 7% 3% 15% 12% 6% 7%
13 26 31 35 41 73 60 48 255 303
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Privacy Protection Policy - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
IMPORTANCE OF NEW PRIVACY PROTECTION POLICY Not at all important Not very important
Somewhat important
Very important
Extremely important
Unsure
n=
6% 2% 1% 0% 0% 0% 14% 0% 0% 0% 2% 4%
0% 2% 3% 7% 3% 0% 0% 8% 0% 11% 1% 4%
16% 6% 34% 14% 8% 0% 15% 14% 8% 16% 38% 15%
38% 50% 43% 43% 43% 5% 43% 40% 43% 49% 37% 41%
22% 38% 19% 28% 40% 95% 21% 27% 41% 24% 22% 29%
17% 2% 0% 8% 6% 0% 6% 12% 7% 0% 0% 7%
84 43 41 77 44 7 97 98 54 19 28 303
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Privacy Protection Policy - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
IMPORTANCE OF NEW PRIVACY PROTECTION POLICY Not at all important Not very important
Somewhat important
Very important
Extremely important
Unsure
n=
0% 3% 0% 12% 0% 0% 5% 0% 0% 1% 0% 0% 4%
1% 7% 0% 4% 5% 0% 9% 1% 0% 0% 0% 0% 4%
37% 9% 9% 14% 32% 9% 16% 11% 10% 12% 10% 0% 15%
23% 17% 9% 52% 37% 0% 33% 78% 68% 59% 43% 8% 41%
26% 52% 71% 14% 23% 30% 32% 7% 21% 26% 47% 92% 29%
12% 12% 11% 5% 2% 61% 6% 3% 0% 1% 0% 0% 7%
28 34 4 51 20 8 62 29 9 41 11 4 303
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Privacy Protection Policy - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
IMPORTANCE OF NEW PRIVACY PROTECTION POLICY Not at all important Not very important
Somewhat important
Very important
Extremely important
Unsure
n=
8% 10% 0% 1% 0% 0% 4%
11% 3% 0% 3% 0% 9% 4%
28% 4% 13% 22% 10% 8% 15%
27% 54% 19% 43% 51% 12% 41%
10% 20% 58% 30% 37% 38% 29%
15% 8% 10% 1% 2% 33% 7%
44 55 20 129 39 15 303
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Privacy Protection Policy - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
IMPORTANCE OF NEW PRIVACY PROTECTION POLICY Not at all important Not very important
Somewhat important
Very important
Extremely important
Unsure
n=
20% 10% 1% 1% 4%
0% 5% 5% 3% 4%
12% 23% 13% 15% 15%
12% 34% 41% 48% 41%
53% 25% 29% 30% 29%
3% 4% 11% 3% 7%
12 42 132 111 303
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Privacy Protection Policy - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
IMPORTANCE OF NEW PRIVACY PROTECTION POLICY Not at all important Not very important
Somewhat important
Very important
Extremely important
Unsure
n=
11% 0% 1% 6% 0% 4%
1% 3% 13% 2% 0% 4%
40% 14% 6% 16% 10% 15%
11% 64% 30% 39% 53% 41%
27% 13% 40% 28% 37% 29%
10% 7% 10% 9% 0% 7%
38 53 46 117 46 303
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to Drone Program - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
12% 14% 0% 8% 17% 15% 12% 20% 13%
8% 10% 8% 9% 10% 10% 8% 8% 9%
4% 9% 16% 4% 4% 8% 6% 4% 6%
4% 5% 0% 9% 8% 0% 4% 5% 5%
9% 16% 10% 13% 15% 9% 10% 19% 13%
63% 45% 66% 57% 46% 58% 60% 44% 55%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Exposure to Drone Program - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
12% 13% 11% 13% 10% 11% 18% 13%
20% 5% 2% 1% 13% 11% 0% 9%
7% 6% 13% 5% 3% 7% 3% 6%
5% 2% 0% 17% 4% 6% 0% 5%
12% 13% 11% 13% 12% 13% 10% 13%
43% 61% 63% 51% 58% 51% 70% 55%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to Drone Program - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
7% 14% 4% 8% 16% 12% 22% 7% 14% 13%
9% 3% 8% 19% 7% 9% 9% 3% 11% 9%
2% 2% 8% 5% 8% 11% 4% 3% 7% 6%
1% 0% 2% 4% 5% 7% 9% 6% 4% 5%
16% 21% 12% 7% 17% 10% 13% 15% 12% 13%
65% 60% 66% 56% 47% 52% 43% 66% 51% 55%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Exposure to Drone Program - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
5% 20% 14% 11% 12% 13% 12% 11% 15% 14% 18% 13%
19% 3% 3% 8% 4% 9% 17% 7% 4% 4% 2% 9%
3% 12% 15% 4% 5% 42% 4% 3% 5% 26% 5% 6%
2% 5% 11% 1% 11% 0% 4% 1% 10% 22% 2% 5%
13% 20% 8% 9% 17% 6% 14% 11% 21% 7% 8% 13%
57% 40% 48% 68% 50% 29% 50% 66% 46% 27% 64% 55%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to Drone Program - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total

WHAT SEEN/READ/HEARD

RE CHULA VISTA DRONES
Heard police use drones
Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
15% 15% 8% 16% 24% 5% 7% 15% 9% 16% 2% 3% 13%
22% 3% 0% 6% 14% 0% 13% 8% 7% 6% 4% 0% 9%
8% 22% 59% 2% 0% 0% 4% 4% 0% 8% 3% 0% 6%
2% 2% 0% 3% 1% 3% 10% 8% 11% 2% 3% 0% 5%
23% 8% 0% 11% 15% 29% 16% 9% 21% 9% 5% 2% 13%
31% 49% 33% 61% 45% 63% 51% 55% 52% 58% 84% 95% 55%
73 69 6 87 36 10 126 72 20 79 16 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Exposure to Drone Program - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
12% 16% 10% 13% 12% 5% 13%
9% 13% 8% 10% 6% 2% 9%
3% 4% 36% 5% 0% 0% 6%
7% 4% 8% 2% 8% 1% 5%
18% 12% 3% 13% 16% 5% 13%
50% 50% 35% 57% 58% 86% 55%
96 126 39 237 79 28 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to Drone Program - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
13% 17% 8% 14% 13%
13% 6% 11% 8% 9%
28% 4% 7% 3% 6%
0% 6% 5% 5% 5%
10% 16% 10% 15% 13%
36% 50% 60% 54% 55%
27 86 261 214 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Exposure to Drone Program - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
20% 16% 10% 11% 13% 13%
12% 11% 6% 11% 5% 9%
6% 8% 9% 6% 3% 6%
2% 10% 2% 7% 1% 5%
13% 21% 4% 13% 15% 13%
48% 35% 70% 53% 62% 55%
88 115 95 216 87 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to Drone Program - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
20% 0% 15% 9% 29% 13%
12% 8% 7% 11% 5% 9%
10% 11% 13% 1% 0% 6%
0% 0% 3% 3% 0% 5%
10% 38% 6% 14% 20% 13%
49% 43% 57% 62% 45% 55%
31 22 85 157 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to Drone Program - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES Heard police use drones Personal experience/Seen the drones flying
Privacy/Surveillance concerns
Read/Seen news stories
Other
Nothing/Don't know
n=
55% 0% 16% 15% 6% 18% 13%
23% 3% 13% 6% 9% 12% 9%
7% 0% 2% 2% 17% 2% 6%
0% 0% 6% 13% 2% 0% 5%
0% 0% 10% 11% 16% 15% 13%
15% 97% 52% 53% 49% 54% 55%
7 9 65 114 89 19 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Drones Approval - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
5% 12% 8% 12% 16% 6% 4% 2% 9%
10% 8% 0% 23% 7% 4% 9% 7% 9%
41% 29% 66% 27% 33% 34% 30% 32% 35%
39% 45% 18% 36% 37% 52% 48% 57% 42%
1% 0% 0% 0% 1% 1% 1% 0% 0%
4% 6% 8% 2% 7% 3% 9% 2% 5%
281 326 11 46 92 135 143 180 607
4% 13% 8% 10% 14% 11% 3% 2% 8%
9% 9% 18% 6% 8% 7% 10% 8% 9%
35% 31% 54% 38% 30% 26% 31% 26% 33%
47% 43% 20% 42% 40% 52% 53% 61% 45%
0% 0% 0% 0% 0% 0% 0% 0% 0%
5% 3% 0% 4% 8% 4% 3% 2% 4%
281 326 11 46 92 135 143 180 607
3% 14% 8% 11% 14% 6% 4% 6% 9%
11% 16% 26% 7% 11% 18% 12% 12% 14%
2% 2% 0% 0% 5% 0% 2% 1% 2%
23% 17% 18% 29% 18% 13% 23% 17% 20%
61% 52% 48% 53% 52% 62% 58% 65% 57%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
10% 8% 0% 7% 4% 9% 6% 9%
8% 7% 32% 13% 9% 10% 6% 9%
32% 36% 46% 32% 48% 38% 21% 35%
45% 43% 18% 45% 33% 37% 65% 42%
0% 0% 0% 0% 2% 1% 0% 0%
5% 5% 4% 3% 3% 5% 3% 5%
240 223 23 55 46 574 30 607
11% 8% 2% 9% 2% 8% 10% 8%
6% 8% 38% 8% 19% 10% 6% 9%
35% 35% 28% 31% 28% 36% 20% 33%
44% 47% 28% 48% 44% 41% 65% 45%
0% 0% 0% 0% 0% 0% 0% 0%
4% 2% 4% 5% 7% 5% 0% 4%
240 223 23 55 46 574 30 607
10% 8% 19% 6% 6% 9% 9% 9%
15% 11% 28% 19% 13% 14% 12% 14%
1% 0% 0% 3% 5% 2% 0% 2%
16% 21% 30% 18% 18% 21% 14% 20%
58% 59% 23% 54% 58% 55% 65% 57%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
2% 1% 4% 6% 2% 16% 13% 3% 10% 9%
1% 5% 12% 5% 14% 11% 3% 6% 10% 9%
44% 34% 15% 41% 42% 34% 42% 38% 34% 35%
51% 51% 59% 42% 37% 37% 37% 47% 41% 42%
0% 2% 0% 1% 1% 0% 0% 0% 0% 0%
2% 8% 10% 4% 4% 1% 4% 6% 5% 5%
28 48 65 71 91 132 116 102 505 607
1% 2% 9% 3% 3% 16% 13% 6% 9% 8%
1% 24% 8% 4% 7% 9% 4% 12% 8% 9%
36% 19% 24% 37% 42% 36% 33% 33% 33% 33%
60% 46% 55% 52% 42% 38% 47% 47% 45% 45%
0% 0% 1% 0% 0% 0% 0% 0% 0% 0%
1% 9% 3% 4% 6% 1% 3% 2% 5% 4%
28 48 65 71 91 132 116 102 505 607
1% 0% 2% 3% 6% 16% 12% 3% 10% 9%
2% 26% 21% 10% 13% 16% 6% 17% 13% 14%
0% 3% 1% 1% 4% 0% 2% 2% 2% 2%
12% 15% 24% 29% 24% 16% 16% 17% 21% 20%
84% 56% 53% 58% 54% 52% 64% 61% 55% 57%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
9% 12% 10% 6% 3% 52% 10% 5% 5% 3% 14% 9%
8% 10% 9% 11% 5% 9% 9% 11% 4% 10% 7% 9%
35% 34% 30% 32% 47% 21% 32% 36% 45% 24% 38% 35%
45% 39% 40% 45% 41% 12% 45% 43% 40% 42% 39% 42%
0% 0% 1% 1% 0% 0% 0% 0% 0% 0% 2% 0%
3% 5% 10% 6% 4% 5% 4% 4% 5% 20% 1% 5%
178 102 84 143 74 19 215 191 90 35 57 607
9% 12% 1% 9% 1% 56% 11% 7% 4% 3% 1% 8%
8% 12% 14% 9% 7% 2% 11% 7% 6% 15% 10% 9%
31% 25% 35% 30% 52% 18% 25% 35% 48% 30% 37% 33%
45% 48% 47% 51% 36% 20% 47% 48% 38% 48% 50% 45%
0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
6% 3% 3% 2% 5% 4% 5% 3% 4% 3% 2% 4%
178 102 84 143 74 19 215 191 90 35 57 607
5% 14% 8% 7% 4% 52% 10% 6% 5% 12% 6% 9%
15% 12% 9% 13% 19% 10% 17% 12% 16% 12% 5% 14%
2% 2% 1% 1% 2% 0% 3% 1% 2% 0% 2% 2%
13% 20% 32% 25% 14% 14% 14% 22% 16% 30% 31% 20%
64% 52% 50% 54% 60% 24% 56% 59% 60% 45% 56% 57%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
12% 14% 0% 9% 5% 0% 13% 5% 0% 6% 0% 0% 9%
11% 14% 0% 10% 0% 0% 8% 7% 22% 10% 0% 0% 9%
22% 36% 7% 35% 36% 61% 35% 35% 9% 36% 50% 69% 35%
45% 24% 8% 43% 59% 39% 42% 45% 67% 45% 50% 28% 42%
2% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0%
8% 12% 85% 2% 0% 0% 1% 9% 2% 3% 0% 3% 5%
73 69 6 87 36 10 126 72 20 79 16 9 607
9% 12% 0% 14% 3% 0% 12% 5% 0% 4% 0% 0% 8%
5% 9% 7% 5% 0% 0% 21% 6% 2% 7% 2% 5% 9%
26% 44% 67% 25% 27% 61% 28% 39% 29% 36% 27% 51% 33%
48% 25% 8% 54% 69% 39% 37% 44% 67% 52% 72% 45% 45%
1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
11% 9% 18% 2% 1% 0% 3% 6% 2% 0% 0% 0% 4%
73 69 6 87 36 10 126 72 20 79 16 9 607
9% 16% 0% 10% 3% 0% 11% 5% 0% 10% 0% 0% 9%
8% 7% 7% 11% 8% 0% 32% 10% 14% 5% 4% 5% 14%
3% 2% 18% 2% 0% 0% 0% 5% 0% 0% 0% 0% 2%
23% 26% 67% 19% 18% 0% 19% 12% 28% 19% 24% 17% 20%
57% 49% 8% 58% 70% 100% 37% 68% 58% 65% 72% 78% 57%
73 69 6 87 36 10 126 72 20 79 16 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
10% 11% 16% 8% 4% 0% 9%
8% 18% 10% 8% 2% 0% 9%
30% 33% 16% 35% 48% 54% 35%
46% 36% 33% 44% 45% 45% 42%
0% 0% 0% 1% 0% 0% 0%
7% 3% 25% 4% 0% 1% 5%
96 126 39 237 79 28 607
10% 13% 16% 7% 2% 0% 8%
19% 9% 6% 9% 5% 2% 9%
16% 39% 37% 32% 31% 58% 33%
51% 31% 34% 49% 61% 38% 45%
0% 0% 0% 0% 0% 0% 0%
4% 8% 7% 3% 0% 1% 4%
96 126 39 237 79 28 607
8% 13% 20% 7% 4% 0% 9%
21% 21% 8% 11% 5% 10% 14%
1% 2% 6% 1% 0% 0% 2%
20% 19% 30% 21% 20% 0% 20%
49% 45% 36% 59% 71% 90% 57%
96 126 39 237 79 28 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
40% 17% 5% 3% 9%
21% 12% 11% 2% 9%
17% 41% 40% 30% 35%
20% 24% 38% 62% 42%
0% 0% 0% 0% 0%
2% 5% 6% 3% 5%
27 86 261 214 607
42% 13% 6% 3% 8%
6% 25% 6% 3% 9%
29% 36% 43% 20% 33%
21% 22% 41% 72% 45%
0% 0% 0% 0% 0%
1% 4% 4% 3% 4%
27 86 261 214 607
42% 19% 4% 3% 9%
6% 22% 14% 9% 14%
1% 2% 1% 1% 2%
17% 14% 24% 18% 20%
33% 43% 57% 69% 57%
27 86 261 214 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
13% 4% 10% 11% 3% 9%
11% 8% 9% 12% 0% 9%
15% 46% 40% 35% 33% 35%
53% 39% 37% 37% 57% 42%
0% 0% 1% 1% 0% 0%
8% 4% 3% 5% 6% 5%
88 115 95 216 87 607
11% 5% 11% 10% 3% 8%
8% 13% 15% 7% 1% 9%
15% 36% 30% 44% 23% 33%
57% 40% 38% 38% 71% 45%
1% 0% 0% 0% 0% 0%
8% 6% 6% 2% 2% 4%
88 115 95 216 87 607
15% 6% 10% 10% 2% 9%
6% 22% 19% 14% 3% 14%
2% 2% 2% 2% 1% 2%
20% 15% 19% 23% 18% 20%
57% 55% 51% 53% 76% 57%
88 115 95 216 87 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
28% 5% 3% 1% 5% 9%
5% 24% 11% 8% 51% 9%
57% 53% 56% 20% 0% 35%
6% 18% 16% 70% 32% 42%
1% 0% 0% 0% 0% 0%
3% 0% 14% 1% 12% 5%
31 22 85 157 9 607
29% 8% 3% 4% 4% 8%
29% 42% 5% 5% 54% 9%
22% 21% 60% 23% 5% 33%
15% 27% 21% 67% 32% 45%
0% 0% 1% 0% 0% 0%
6% 2% 11% 1% 4% 4%
31 22 85 157 9 607
22% 11% 4% 2% 46% 9%
35% 41% 10% 15% 7% 14%
3% 0% 2% 0% 4% 2%
19% 24% 28% 11% 10% 20%
22% 25% 55% 73% 32% 57%
31 22 85 157 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
79% 3% 15% 5% 11% 12% 9%
0% 0% 2% 3% 11% 24% 9%
13% 48% 30% 35% 40% 37% 35%
8% 50% 41% 52% 31% 24% 42%
0% 0% 0% 0% 2% 0% 0%
0% 0% 12% 4% 5% 4% 5%
7 9 65 114 89 19 607
85% 3% 2% 3% 16% 0% 8%
0% 30% 5% 6% 7% 2% 9%
0% 33% 36% 31% 41% 47% 33%
15% 34% 52% 57% 33% 36% 45%
0% 0% 0% 0% 0% 0% 0%
0% 0% 5% 3% 3% 15% 4%
7 9 65 114 89 19 607
79% 3% 2% 4% 18% 0% 9%
5% 47% 4% 11% 9% 5% 14%
0% 0% 5% 1% 2% 2% 2%
7% 31% 34% 18% 18% 35% 20%
8% 20% 55% 66% 53% 58% 57%
7 9 65 114 89 19 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drones Approval - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES TOTAL
Heard police
use drones
Personal
experience/
Seen the
drones flying
Privacy/Surv
eillance
concerns
Read/Seen
news stories Other
Nothing/Don'
t know Total
INITIAL APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF DRONE USAGE Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
DRONE APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
17% 15% 29% 4% 4% 5% 9%
3% 14% 20% 0% 13% 8% 9%
33% 27% 16% 23% 28% 42% 35%
44% 43% 9% 65% 53% 41% 42%
0% 1% 3% 0% 1% 0% 0%
3% 1% 24% 8% 1% 4% 5%
93 76 35 32 83 288 607
16% 11% 31% 1% 2% 6% 8%
6% 5% 11% 6% 17% 8% 9%
27% 43% 43% 20% 26% 35% 33%
48% 31% 12% 66% 53% 47% 45%
1% 0% 0% 0% 0% 0% 0%
2% 9% 3% 7% 2% 4% 4%
93 76 35 32 83 288 607
18% 12% 37% 0% 6% 4% 9%
10% 22% 5% 6% 17% 14% 14%
1% 1% 3% 7% 1% 1% 2%
13% 19% 36% 8% 19% 21% 20%
58% 46% 20% 79% 57% 60% 57%
93 76 35 32 83 288 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
13% 29% 0% 13% 16% 24% 31% 32% 20%
25% 13% 45% 24% 19% 16% 9% 10% 20%
17% 20% 10% 25% 16% 21% 21% 15% 18%
9% 4% 0% 6% 7% 9% 8% 8% 7%
7% 4% 12% 3% 9% 3% 2% 6% 6%
3% 8% 0% 0% 15% 8% 2% 5% 5%
3% 6% 0% 9% 5% 2% 4% 8% 5%
14% 12% 0% 17% 9% 15% 19% 15% 13%
10% 4% 33% 3% 4% 2% 3% 2% 7%
226 251 9 31 63 108 107 159 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
17% 24% 29% 13% 17% 17% 34% 20%
13% 18% 4% 31% 32% 24% 0% 20%
25% 16% 9% 20% 9% 17% 22% 18%
10% 4% 4% 8% 8% 6% 9% 7%
7% 6% 0% 6% 0% 6% 3% 6%
6% 6% 21% 1% 1% 4% 12% 5%
3% 6% 7% 0% 7% 5% 6% 5%
15% 11% 11% 19% 7% 12% 15% 13%
3% 8% 15% 1% 19% 8% 0% 7%
191 176 18 46 37 448 26 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
27% 20% 23% 10% 18% 15% 31% 14% 22% 20%
6% 25% 22% 18% 17% 24% 18% 24% 18% 20%
12% 18% 23% 24% 18% 13% 17% 19% 18% 18%
24% 12% 4% 8% 3% 5% 5% 14% 4% 7%
0% 8% 3% 11% 5% 6% 3% 8% 5% 6%
0% 1% 9% 1% 14% 5% 5% 6% 5% 5%
10% 1% 7% 9% 2% 3% 6% 2% 6% 5%
3% 14% 8% 7% 21% 20% 12% 12% 13% 13%
17% 2% 1% 12% 3% 9% 2% 1% 8% 7%
24 41 53 56 73 106 93 77 400 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for Drones Approval - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
16% 26% 16% 21% 27% 35% 17% 21% 27% 22% 14% 20%
17% 19% 23% 23% 18% 0% 16% 26% 11% 41% 13% 20%
26% 11% 16% 13% 19% 28% 24% 14% 19% 14% 14% 18%
9% 8% 5% 6% 0% 15% 11% 5% 3% 0% 7% 7%
7% 6% 2% 6% 4% 7% 8% 6% 3% 2% 1% 6%
4% 2% 17% 5% 5% 0% 4% 4% 6% 5% 20% 5%
5% 2% 12% 3% 3% 0% 1% 6% 4% 4% 15% 5%
10% 23% 8% 15% 9% 15% 15% 11% 16% 10% 10% 13%
5% 1% 1% 8% 14% 0% 5% 6% 13% 3% 6% 7%
143 79 67 105 64 12 172 146 73 26 48 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
24% 16% 0% 13% 12% 34% 13% 39% 57% 13% 27% 40% 20%
14% 19% 0% 18% 20% 55% 32% 6% 3% 16% 25% 0% 20%
18% 13% 0% 23% 0% 3% 23% 15% 3% 30% 2% 0% 18%
5% 13% 0% 3% 19% 3% 8% 1% 0% 7% 14% 0% 7%
10% 3% 0% 7% 1% 0% 4% 7% 0% 12% 3% 0% 6%
2% 3% 52% 2% 12% 0% 8% 14% 6% 3% 0% 0% 5%
18% 2% 0% 5% 11% 3% 0% 3% 6% 7% 0% 0% 5%
6% 23% 48% 17% 24% 3% 9% 13% 24% 3% 26% 17% 13%
3% 6% 0% 13% 1% 0% 2% 2% 0% 10% 4% 43% 7%
51 51 2 72 33 10 97 54 16 64 16 8 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for Drones Approval - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
24% 18% 25% 20% 20% 21% 20%
21% 13% 16% 23% 15% 26% 20%
23% 22% 6% 21% 7% 17% 18%
10% 6% 4% 5% 8% 8% 7%
8% 12% 11% 3% 2% 0% 6%
3% 10% 13% 4% 3% 3% 5%
5% 2% 4% 5% 8% 3% 5%
4% 15% 20% 15% 18% 0% 13%
2% 2% 2% 4% 17% 21% 7%
68 91 27 190 73 27 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
8% 14% 19% 27% 20%
13% 37% 16% 16% 20%
28% 19% 18% 16% 18%
4% 6% 6% 8% 7%
0% 0% 4% 7% 6%
9% 2% 8% 5% 5%
3% 2% 5% 6% 5%
35% 9% 16% 9% 13%
0% 9% 7% 7% 7%
14 50 207 195 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
24% 23% 9% 18% 33% 20%
15% 23% 20% 20% 17% 20%
11% 17% 24% 18% 18% 18%
5% 3% 6% 8% 8% 7%
7% 2% 9% 7% 2% 6%
2% 12% 8% 3% 3% 5%
14% 3% 1% 5% 6% 5%
19% 15% 11% 16% 4% 13%
3% 1% 13% 5% 9% 7%
64 94 73 165 78 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
2% 15% 14% 27% 20% 20%
34% 45% 15% 7% 0% 20%
16% 6% 18% 30% 80% 18%
2% 0% 8% 10% 0% 7%
0% 9% 2% 3% 0% 6%
6% 3% 3% 3% 0% 5%
4% 16% 8% 4% 0% 5%
32% 5% 17% 14% 0% 13%
3% 2% 16% 2% 0% 7%
15 14 66 146 2 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
0% 7% 16% 18% 27% 17% 20%
0% 17% 33% 23% 20% 49% 20%
22% 45% 15% 12% 7% 3% 18%
78% 0% 4% 4% 8% 0% 7%
0% 17% 7% 10% 2% 17% 6%
0% 0% 1% 10% 9% 2% 5%
0% 0% 9% 5% 1% 5% 5%
0% 13% 8% 11% 11% 7% 13%
0% 0% 5% 7% 15% 0% 7%
4 8 52 91 67 12 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES TOTAL
Heard police
use drones
Personal
experience/
Seen the
drones flying
Privacy/Surv
eillance
concerns
Read/Seen
news stories Other
Nothing/Don'
t know Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
17% 17% 12% 20% 37% 18% 20%
15% 20% 23% 27% 27% 18% 20%
10% 34% 34% 23% 16% 17% 18%
2% 3% 13% 3% 8% 8% 7%
11% 5% 5% 2% 2% 6% 6%
8% 9% 4% 0% 4% 5% 5%
14% 2% 0% 5% 1% 4% 5%
21% 10% 10% 19% 6% 13% 13%
2% 1% 0% 2% 0% 11% 7%
78 58 15 29 67 230 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Approval - Attitudinals

DRONE APPROVAL MOVEMENT TOTAL
Stay
disapprove
Move
disapprove Stay unsure
Move
approve Stay approve Total
REASONS FOR APPROVAL OF DRONE PROGRAM Police/Public safety Crime scene monitoring/surveillance
Aid police investigation
Find missing persons/criminals
Helicopter replacement
Improve response times
Useful tool/technology
Other
Nothing/Don't know
n=
0% 13% 0% 20% 22% 20%
0% 26% 0% 23% 18% 20%
0% 21% 0% 10% 19% 18%
0% 1% 0% 11% 7% 7%
0% 2% 0% 9% 6% 6%
0% 12% 0% 2% 5% 5%
0% 3% 0% 5% 5% 5%
0% 19% 0% 20% 11% 13%
0% 4% 0% 0% 9% 7%
0 68 0 52 357 477
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Disapproval - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
47% 39% 0% 31% 42% 63% 67% 57% 42%
32% 33% 0% 30% 48% 28% 30% 30% 33%
6% 14% 100% 13% 0% 0% 0% 0% 10%
9% 13% 0% 19% 10% 9% 0% 14% 12%
6% 1% 0% 7% 0% 0% 3% 0% 3%
37 55 1 14 21 20 21 15 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for Drones Disapproval - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
45% 44% 9% 40% 79% 42% 47% 42%
41% 23% 50% 60% 6% 30% 53% 33%
0% 17% 0% 0% 0% 12% 0% 10%
14% 10% 41% 0% 15% 13% 0% 12%
0% 6% 0% 0% 0% 3% 0% 3%
35 35 3 7 6 89 3 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Disapproval - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
0% 79% 48% 55% 52% 35% 22% 55% 41% 42%
36% 21% 13% 7% 15% 33% 78% 27% 33% 33%
0% 0% 17% 28% 0% 19% 0% 0% 12% 10%
34% 0% 21% 10% 15% 13% 0% 17% 11% 12%
30% 0% 0% 0% 18% 0% 0% 0% 3% 3%
3 3 8 11 13 23 15 15 77 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for Drones Disapproval - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
44% 20% 21% 64% 100% 9% 28% 68% 73% 43% 9% 42%
31% 22% 76% 10% 0% 28% 39% 9% 27% 46% 91% 33%
11% 30% 0% 7% 0% 63% 8% 6% 0% 0% 0% 10%
13% 28% 4% 9% 0% 0% 25% 8% 0% 11% 0% 12%
0% 0% 0% 10% 0% 0% 0% 9% 0% 0% 0% 3%
26 15 11 28 7 5 31 34 10 5 7 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Disapproval - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
44% 49% 0% 37% 40% 0% 37% 44% 23% 55% 0% 0% 42%
12% 15% 0% 57% 27% 0% 52% 24% 0% 30% 0% 0% 33%
19% 31% 0% 0% 0% 0% 0% 27% 0% 0% 0% 0% 10%
7% 5% 0% 7% 33% 0% 10% 5% 77% 16% 0% 0% 12%
19% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 3%
16 14 0 12 3 0 23 9 3 12 0 0 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for Drones Disapproval - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
53% 32% 36% 46% 64% 0% 42%
29% 42% 0% 37% 30% 0% 33%
0% 8% 64% 0% 0% 0% 10%
17% 10% 0% 16% 0% 0% 12%
0% 8% 0% 0% 6% 0% 3%
21 26 6 32 6 0 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Disapproval - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
7% 40% 55% 70% 42%
18% 55% 18% 30% 33%
45% 0% 7% 0% 10%
30% 4% 13% 0% 12%
0% 1% 7% 0% 3%
11 29 39 10 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for Drones Disapproval - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
52% 63% 32% 34% 88% 42%
24% 14% 10% 55% 12% 33%
0% 0% 46% 0% 0% 10%
22% 22% 11% 6% 0% 12%
2% 0% 0% 6% 0% 3%
19 14 14 39 3 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Disapproval - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
41% 39% 83% 38% 82% 42%
51% 14% 13% 34% 18% 33%
0% 0% 0% 24% 0% 10%
8% 48% 0% 5% 0% 12%
0% 0% 4% 0% 0% 3%
14 8 12 8 4 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for Drones Disapproval - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
0% 0% 15% 57% 31% 66% 42%
78% 100% 74% 17% 25% 0% 33%
0% 0% 0% 0% 28% 29% 10%
22% 0% 11% 26% 4% 5% 12%
0% 0% 0% 0% 12% 0% 3%
3 1 7 14 16 5 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Disapproval - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES TOTAL
Heard police
use drones
Personal
experience/
Seen the
drones flying
Privacy/Surv
eillance
concerns
Read/Seen
news stories Other
Nothing/Don'
t know Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
40% 51% 26% 100% 64% 39% 42%
60% 20% 28% 0% 3% 40% 33%
0% 16% 32% 0% 0% 6% 10%
0% 13% 13% 0% 10% 16% 12%
0% 0% 0% 0% 23% 0% 3%
11 15 16 1 13 36 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for Drones Disapproval - Attitudinals

DRONE APPROVAL MOVEMENT TOTAL
Stay
disapprove
Move
disapprove Stay unsure
Move
approve Stay approve Total
REASONS TO OPPOSE DRONE PROGRAM Privacy concerns
Police/Government misuse
Waste of resources
Other
Nothing/Don't know
n=
38% 46% 0% 47% 0% 42%
42% 54% 0% 21% 0% 33%
11% 0% 0% 10% 0% 10%
9% 0% 0% 15% 0% 12%
0% 0% 0% 6% 0% 3%
46 3 0 43 0 92
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Drone Benefits - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
1% 5% 8% 5% 2% 1% 2% 0% 3%
4% 2% 0% 9% 3% 3% 1% 0% 3%
2% 2% 0% 2% 4% 1% 1% 2% 2%
22% 24% 44% 30% 18% 18% 19% 16% 23%
31% 24% 38% 11% 30% 24% 43% 28% 28%
39% 43% 10% 42% 43% 53% 34% 54% 41%
281 326 11 46 92 135 143 180 607
1% 6% 8% 5% 3% 2% 2% 1% 4%
1% 4% 0% 4% 3% 4% 1% 3% 3%
4% 4% 0% 9% 7% 1% 3% 2% 4%
24% 18% 36% 25% 17% 16% 23% 14% 21%
35% 30% 46% 17% 42% 21% 46% 34% 33%
35% 37% 10% 40% 28% 55% 25% 47% 36%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
3% 3% 2% 0% 5% 4% 0% 3%
3% 1% 20% 6% 0% 4% 0% 3%
2% 1% 0% 2% 2% 2% 0% 2%
21% 22% 27% 21% 41% 25% 13% 23%
22% 37% 22% 19% 13% 24% 49% 28%
49% 36% 28% 51% 38% 42% 39% 41%
240 223 23 55 46 574 30 607
5% 4% 2% 1% 5% 4% 0% 4%
4% 2% 0% 2% 2% 3% 0% 3%
3% 2% 18% 11% 2% 5% 0% 4%
15% 21% 28% 17% 40% 22% 18% 21%
27% 39% 19% 32% 18% 29% 51% 33%
46% 33% 33% 37% 32% 37% 30% 36%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
1% 1% 1% 0% 2% 10% 0% 1% 4% 3%
0% 0% 1% 6% 0% 6% 1% 2% 4% 3%
0% 7% 1% 0% 4% 1% 1% 1% 2% 2%
10% 25% 31% 28% 21% 26% 14% 23% 23% 23%
42% 42% 31% 31% 19% 17% 39% 37% 25% 28%
47% 25% 35% 35% 53% 41% 45% 36% 42% 41%
28 48 65 71 91 132 116 102 505 607
1% 1% 2% 1% 3% 10% 1% 1% 4% 4%
0% 0% 5% 3% 3% 3% 2% 3% 3% 3%
0% 7% 0% 0% 6% 6% 4% 2% 4% 4%
5% 19% 23% 28% 20% 26% 14% 20% 21% 21%
44% 48% 41% 37% 29% 16% 42% 44% 30% 33%
50% 26% 29% 30% 39% 39% 38% 30% 38% 36%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
3% 7% 0% 3% 1% 39% 2% 3% 2% 0% 1% 3%
6% 1% 6% 1% 1% 0% 5% 1% 1% 3% 7% 3%
3% 2% 2% 0% 2% 0% 2% 2% 3% 1% 3% 2%
15% 30% 26% 28% 21% 26% 21% 23% 25% 37% 20% 23%
30% 22% 21% 30% 28% 15% 27% 33% 27% 10% 24% 28%
43% 38% 45% 37% 46% 20% 43% 38% 43% 50% 45% 41%
178 102 84 143 74 19 215 191 90 35 57 607
3% 8% 1% 4% 2% 39% 3% 3% 2% 0% 1% 4%
1% 1% 2% 4% 4% 0% 1% 4% 4% 3% 1% 3%
7% 7% 2% 1% 4% 2% 7% 2% 5% 2% 2% 4%
15% 21% 32% 24% 17% 29% 16% 20% 21% 40% 29% 21%
36% 30% 29% 28% 38% 11% 34% 35% 35% 15% 34% 33%
38% 34% 34% 39% 34% 19% 39% 36% 32% 40% 33% 36%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total

ARRIVES AND PROVIDES LIVE FEED

MINUTES BEFORE POLICE ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND

RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
3% 9% 0% 1% 1% 0% 5% 0% 0% 1% 0% 0% 3%
6% 1% 0% 7% 0% 0% 3% 3% 0% 2% 0% 0% 3%
3% 4% 18% 2% 2% 0% 2% 0% 0% 1% 0% 0% 2%
17% 36% 7% 16% 16% 0% 28% 20% 31% 19% 34% 51% 23%
27% 25% 67% 38% 21% 60% 19% 34% 46% 21% 46% 2% 28%
45% 24% 8% 36% 60% 40% 43% 42% 23% 55% 20% 47% 41%
73 69 6 87 36 10 126 72 20 79 16 9 607
5% 11% 0% 2% 1% 0% 6% 0% 0% 2% 0% 0% 4%
3% 4% 0% 2% 0% 0% 2% 8% 0% 2% 0% 0% 3%
2% 5% 18% 8% 2% 3% 2% 2% 2% 7% 0% 0% 4%
18% 32% 59% 15% 12% 0% 27% 14% 12% 15% 18% 68% 21%
27% 30% 15% 44% 16% 61% 25% 41% 66% 29% 51% 0% 33%
45% 19% 8% 29% 68% 36% 38% 35% 19% 44% 32% 32% 36%
73 69 6 87 36 10 126 72 20 79 16 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
4% 0% 20% 2% 0% 0% 3%
2% 9% 0% 2% 1% 0% 3%
3% 1% 6% 2% 0% 0% 2%
21% 21% 31% 24% 25% 19% 23%
25% 34% 19% 27% 25% 33% 28%
44% 35% 24% 42% 48% 48% 41%
96 126 39 237 79 28 607
6% 1% 20% 2% 1% 0% 4%
3% 4% 4% 2% 1% 0% 3%
2% 5% 8% 4% 3% 0% 4%
18% 19% 28% 25% 13% 26% 21%
28% 48% 16% 26% 39% 33% 33%
43% 22% 25% 41% 43% 41% 36%
96 126 39 237 79 28 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
32% 0% 2% 1% 3%
0% 4% 5% 1% 3%
3% 3% 2% 0% 2%
34% 47% 19% 12% 23%
9% 23% 38% 19% 28%
22% 23% 34% 67% 41%
27 86 261 214 607
35% 2% 3% 1% 4%
7% 6% 2% 1% 3%
4% 3% 6% 2% 4%
20% 36% 18% 16% 21%
19% 29% 43% 23% 33%
15% 24% 29% 57% 36%
27 86 261 214 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
8% 1% 6% 1% 2% 3%
2% 1% 2% 5% 1% 3%
7% 2% 2% 1% 0% 2%
12% 20% 34% 26% 14% 23%
18% 32% 25% 31% 28% 28%
52% 43% 32% 36% 55% 41%
88 115 95 216 87 607
9% 2% 6% 2% 2% 4%
3% 4% 3% 2% 2% 3%
6% 7% 2% 5% 0% 4%
7% 19% 22% 25% 23% 21%
29% 34% 35% 37% 24% 33%
45% 34% 32% 30% 48% 36%
88 115 95 216 87 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
5% 2% 1% 0% 0% 3%
6% 2% 2% 6% 5% 3%
2% 0% 5% 0% 4% 2%
64% 25% 34% 12% 53% 23%
11% 64% 35% 26% 0% 28%
13% 7% 22% 55% 38% 41%
31 22 85 157 9 607
9% 2% 2% 0% 0% 4%
11% 6% 0% 2% 5% 3%
1% 0% 5% 5% 28% 4%
59% 15% 37% 7% 29% 21%
6% 48% 32% 36% 0% 33%
14% 28% 23% 49% 38% 36%
31 22 85 157 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
17% 0% 0% 2% 11% 0% 3%
0% 0% 0% 2% 0% 10% 3%
7% 0% 5% 1% 1% 3% 2%
7% 30% 31% 15% 23% 26% 23%
58% 41% 13% 33% 19% 38% 28%
10% 30% 51% 48% 47% 22% 41%
7 9 65 114 89 19 607
17% 0% 0% 3% 11% 0% 4%
0% 0% 2% 3% 0% 8% 3%
13% 0% 7% 2% 1% 5% 4%
0% 33% 16% 16% 29% 30% 21%
65% 41% 26% 42% 22% 37% 33%
4% 27% 50% 35% 37% 21% 36%
7 9 65 114 89 19 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES TOTAL
Heard police
use drones
Personal
experience/
Seen the
drones flying
Privacy/Surv
eillance
concerns
Read/Seen
news stories Other
Nothing/Don'
t know Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
3% 10% 21% 0% 1% 0% 3%
2% 5% 5% 0% 0% 4% 3%
2% 0% 5% 7% 0% 2% 2%
18% 29% 37% 11% 11% 26% 23%
28% 21% 18% 10% 34% 30% 28%
48% 36% 14% 72% 53% 38% 41%
93 76 35 32 83 288 607
3% 10% 21% 0% 2% 1% 4%
2% 4% 5% 4% 3% 2% 3%
3% 3% 11% 7% 3% 4% 4%
21% 21% 41% 9% 6% 23% 21%
28% 27% 12% 20% 37% 37% 33%
43% 35% 10% 60% 50% 32% 36%
93 76 35 32 83 288 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Benefits - Attitudinals

DRONE APPROVAL MOVEMENT TOTAL
Stay
disapprove
Move
disapprove Stay unsure
Move
approve Stay approve Total

ARRIVES AND PROVIDES LIVE FEED MINUTES BEFORE POLICE

ARRIVAL
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

HELPS DE-ESCALATE AND RESOLVE POTENTIALLY

DANGEROUS SITUATIONS
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
31% 0% 0% 1% 0% 3%
13% 8% 9% 4% 0% 3%
3% 1% 41% 3% 0% 2%
38% 35% 13% 33% 15% 23%
15% 30% 37% 25% 30% 28%
0% 26% 0% 34% 55% 41%
46 79 12 113 357 607
36% 1% 0% 2% 0% 4%
7% 3% 0% 7% 0% 3%
7% 9% 41% 5% 1% 4%
34% 28% 22% 36% 12% 21%
16% 44% 37% 23% 36% 33%
0% 15% 0% 28% 50% 36%
46 79 12 113 357 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
20% 19% 0% 22% 16% 28% 15% 32% 20%
23% 13% 40% 18% 11% 18% 13% 18% 18%
2% 0% 0% 2% 1% 1% 0% 1% 1%
31% 26% 28% 27% 30% 17% 42% 32% 29%
12% 15% 16% 9% 19% 15% 13% 9% 13%
12% 26% 16% 22% 24% 22% 18% 8% 19%
281 326 11 46 92 135 143 180 607
24% 24% 20% 13% 21% 33% 22% 37% 24%
19% 14% 10% 14% 22% 15% 16% 19% 16%
3% 0% 0% 2% 1% 2% 3% 1% 1%
23% 20% 8% 22% 21% 17% 33% 25% 22%
16% 12% 38% 7% 14% 13% 10% 10% 14%
15% 30% 24% 42% 22% 20% 16% 7% 22%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
23% 19% 17% 22% 15% 19% 23% 20%
21% 16% 7% 20% 30% 21% 8% 18%
1% 1% 0% 2% 2% 1% 0% 1%
24% 33% 24% 29% 11% 26% 42% 29%
10% 15% 6% 16% 9% 15% 7% 13%
21% 15% 45% 11% 34% 19% 20% 19%
240 223 23 55 46 574 30 607
25% 27% 15% 20% 21% 22% 34% 24%
20% 14% 9% 24% 13% 16% 16% 16%
1% 1% 0% 3% 2% 2% 0% 1%
22% 19% 22% 32% 15% 22% 21% 22%
11% 17% 11% 7% 21% 15% 9% 14%
22% 23% 42% 14% 28% 23% 20% 22%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
39% 16% 17% 14% 11% 28% 21% 21% 19% 20%
10% 24% 13% 34% 12% 14% 23% 23% 17% 18%
0% 6% 0% 0% 2% 0% 0% 0% 1% 1%
27% 29% 30% 33% 38% 27% 21% 33% 27% 29%
23% 7% 18% 9% 23% 9% 15% 8% 15% 13%
1% 17% 22% 10% 15% 22% 21% 14% 20% 19%
28 48 65 71 91 132 116 102 505 607
45% 22% 24% 30% 14% 23% 27% 23% 25% 24%
11% 12% 16% 11% 23% 10% 26% 24% 14% 16%
2% 6% 0% 1% 3% 0% 0% 0% 2% 1%
20% 18% 16% 30% 21% 30% 12% 24% 21% 22%
21% 23% 12% 16% 15% 14% 10% 15% 14% 14%
1% 19% 32% 13% 24% 23% 24% 14% 25% 22%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
21% 23% 26% 18% 12% 13% 23% 19% 10% 39% 20% 20%
24% 19% 10% 13% 25% 12% 20% 17% 25% 8% 13% 18%
2% 0% 2% 1% 0% 0% 0% 2% 0% 0% 3% 1%
26% 17% 23% 36% 37% 7% 24% 33% 35% 14% 31% 29%
12% 13% 19% 12% 19% 2% 11% 12% 20% 27% 12% 13%
16% 28% 19% 20% 6% 66% 22% 17% 10% 12% 22% 19%
178 102 84 143 74 19 215 191 90 35 57 607
28% 27% 22% 25% 16% 15% 30% 22% 17% 27% 25% 24%
17% 15% 20% 13% 23% 9% 15% 19% 13% 12% 23% 16%
2% 1% 2% 1% 1% 0% 1% 2% 2% 0% 4% 1%
23% 19% 18% 22% 23% 10% 21% 21% 30% 27% 10% 22%
14% 10% 7% 17% 23% 3% 12% 16% 23% 6% 6% 14%
16% 27% 30% 23% 13% 63% 22% 20% 15% 28% 32% 22%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total

MIGHT RECORD VIDEO OF INNOCENT
PEOPLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH

OTHER LAW ENFORCEMENT OR

IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
23% 16% 0% 23% 43% 39% 17% 20% 14% 17% 5% 19% 20%
14% 8% 15% 21% 11% 55% 10% 23% 8% 32% 16% 42% 18%
0% 4% 18% 0% 5% 0% 1% 0% 0% 0% 0% 0% 1%
37% 26% 59% 34% 16% 3% 28% 34% 62% 17% 55% 2% 29%
6% 27% 7% 8% 21% 3% 14% 8% 14% 19% 3% 13% 13%
20% 19% 0% 15% 5% 0% 30% 15% 2% 14% 21% 24% 19%
73 69 6 87 36 10 126 72 20 79 16 9 607
32% 13% 0% 28% 62% 38% 13% 25% 18% 29% 26% 21% 24%
14% 14% 8% 14% 1% 58% 12% 31% 33% 19% 14% 0% 16%
0% 6% 18% 0% 5% 0% 1% 1% 0% 1% 0% 0% 1%
20% 25% 74% 27% 9% 0% 24% 23% 26% 18% 22% 2% 22%
10% 15% 0% 13% 20% 0% 17% 10% 9% 11% 3% 55% 14%
25% 28% 0% 17% 3% 3% 34% 10% 14% 22% 36% 22% 22%
73 69 6 87 36 10 126 72 20 79 16 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
25% 6% 10% 23% 31% 23% 20%
14% 17% 6% 21% 13% 48% 18%
0% 0% 2% 1% 3% 0% 1%
30% 48% 29% 20% 25% 8% 29%
10% 10% 23% 13% 21% 8% 13%
21% 19% 30% 22% 7% 13% 19%
96 126 39 237 79 28 607
31% 14% 12% 28% 38% 8% 24%
19% 23% 19% 13% 5% 28% 16%
0% 1% 4% 2% 2% 0% 1%
12% 34% 18% 21% 19% 13% 22%
20% 8% 6% 11% 24% 25% 14%
18% 19% 42% 25% 13% 25% 22%
96 126 39 237 79 28 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
6% 9% 18% 32% 20%
6% 11% 13% 32% 18%
0% 0% 2% 0% 1%
18% 36% 36% 16% 29%
16% 13% 19% 7% 13%
55% 31% 13% 13% 19%
27 86 261 214 607
6% 13% 18% 45% 24%
6% 10% 19% 16% 16%
0% 1% 2% 1% 1%
13% 15% 30% 16% 22%
5% 22% 15% 9% 14%
70% 39% 15% 14% 22%
27 86 261 214 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
28% 13% 16% 16% 34% 20%
12% 20% 13% 18% 29% 18%
4% 2% 1% 0% 1% 1%
19% 36% 32% 31% 17% 29%
7% 15% 11% 18% 8% 13%
30% 14% 28% 16% 10% 19%
88 115 95 216 87 607
33% 24% 18% 19% 39% 24%
14% 27% 14% 14% 16% 16%
6% 2% 1% 0% 0% 1%
11% 16% 22% 28% 19% 22%
8% 20% 13% 14% 12% 14%
28% 11% 32% 25% 14% 22%
88 115 95 216 87 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
4% 6% 6% 36% 7% 20%
8% 5% 15% 18% 26% 18%
0% 4% 4% 0% 4% 1%
6% 69% 32% 24% 30% 29%
19% 4% 32% 7% 24% 13%
63% 12% 11% 15% 9% 19%
31 22 85 157 9 607
6% 1% 6% 41% 27% 24%
1% 11% 15% 15% 26% 16%
0% 0% 5% 0% 4% 1%
9% 13% 24% 24% 34% 22%
24% 52% 21% 5% 5% 14%
61% 22% 29% 15% 4% 22%
31 22 85 157 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
3% 53% 26% 16% 14% 17% 20%
0% 0% 25% 26% 15% 32% 18%
0% 0% 4% 0% 0% 2% 1%
4% 44% 22% 36% 30% 8% 29%
0% 3% 8% 14% 12% 27% 13%
92% 0% 16% 9% 28% 15% 19%
7 9 65 114 89 19 607
0% 20% 37% 27% 18% 20% 24%
4% 17% 19% 26% 8% 30% 16%
0% 0% 5% 0% 2% 2% 1%
11% 44% 9% 25% 22% 16% 22%
0% 19% 5% 13% 15% 27% 14%
85% 0% 25% 8% 36% 6% 22%
7 9 65 114 89 19 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA DRONES TOTAL
Heard police
use drones
Personal
experience/
Seen the
drones flying
Privacy/Surv
eillance
concerns
Read/Seen
news stories Other
Nothing/Don'
t know Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
28% 16% 5% 33% 22% 19% 20%
21% 13% 2% 29% 14% 21% 18%
0% 0% 0% 0% 1% 2% 1%
14% 31% 18% 22% 39% 31% 29%
17% 15% 29% 14% 14% 10% 13%
20% 24% 47% 1% 10% 18% 19%
93 76 35 32 83 288 607
31% 25% 6% 20% 26% 24% 24%
19% 11% 3% 31% 16% 17% 16%
0% 1% 0% 0% 1% 2% 1%
16% 34% 23% 29% 27% 19% 22%
11% 8% 7% 10% 19% 16% 14%
24% 22% 61% 10% 11% 22% 22%
93 76 35 32 83 288 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Drone Concerns - Attitudinals

DRONE APPROVAL MOVEMENT TOTAL
Stay
disapprove
Move
disapprove Stay unsure
Move
approve Stay approve Total
MIGHT RECORD VIDEO OF INNOCENT PEOPLE Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

FOOTAGE MIGHT BE SHARED WITH OTHER LAW

ENFORCEMENT OR IMMIGRATION
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
0% 5% 0% 12% 30% 20%
0% 8% 0% 20% 24% 18%
0% 0% 9% 4% 0% 1%
9% 48% 37% 21% 29% 29%
16% 12% 16% 20% 11% 13%
75% 26% 38% 23% 7% 19%
46 79 12 113 357 607
5% 9% 9% 22% 32% 24%
2% 8% 6% 10% 23% 16%
0% 0% 29% 5% 0% 1%
9% 39% 0% 20% 20% 22%
9% 18% 0% 14% 14% 14%
74% 26% 56% 29% 10% 22%
46 79 12 113 357 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to License Plate Reader Program - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
6% 10% 8% 14% 4% 5% 9% 7% 8%
3% 5% 0% 10% 5% 1% 4% 3% 4%
2% 2% 0% 9% 1% 1% 1% 1% 2%
0% 3% 0% 2% 2% 2% 2% 1% 2%
4% 8% 8% 2% 7% 8% 6% 5% 6%
84% 72% 84% 64% 80% 83% 79% 82% 78%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Exposure to License Plate Reader Program - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
19% 4% 18% 6% 2% 9% 3% 8%
4% 4% 0% 7% 0% 5% 0% 4%
2% 1% 0% 6% 4% 3% 0% 2%
2% 1% 0% 1% 4% 2% 0% 2%
7% 6% 8% 4% 3% 6% 5% 6%
67% 83% 74% 74% 86% 76% 92% 78%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to License Plate Reader Program - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
10% 0% 3% 16% 3% 8% 12% 8% 8% 8%
1% 3% 3% 0% 7% 6% 6% 2% 4% 4%
0% 0% 0% 1% 4% 7% 1% 5% 2% 2%
0% 0% 0% 3% 1% 2% 3% 2% 1% 2%
8% 1% 17% 3% 7% 2% 7% 5% 6% 6%
81% 96% 77% 77% 78% 75% 71% 77% 79% 78%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Exposure to License Plate Reader Program - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
11% 8% 7% 4% 11% 2% 13% 3% 10% 9% 4% 8%
1% 4% 6% 4% 5% 2% 2% 5% 6% 2% 7% 4%
1% 0% 9% 3% 0% 3% 1% 2% 0% 18% 1% 2%
2% 2% 1% 0% 1% 0% 2% 1% 3% 1% 1% 2%
7% 4% 11% 5% 4% 3% 6% 5% 5% 18% 5% 6%
77% 81% 66% 84% 79% 89% 76% 84% 75% 52% 81% 78%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to License Plate Reader Program - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total

WHAT SEEN/READ/HEARD

RE CHULA VISTA LPR
They're being used
Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
6% 8% 0% 7% 3% 3% 14% 1% 2% 12% 4% 0% 8%
4% 2% 0% 9% 2% 3% 3% 5% 5% 3% 3% 0% 4%
0% 0% 0% 0% 0% 7% 8% 3% 0% 0% 0% 0% 2%
7% 0% 0% 0% 0% 0% 1% 4% 0% 1% 0% 0% 2%
7% 12% 0% 2% 12% 0% 5% 5% 5% 10% 0% 0% 6%
75% 79% 100% 81% 84% 87% 70% 81% 88% 73% 94% 100% 78%
73 69 6 87 36 10 126 72 20 79 16 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Exposure to License Plate Reader Program - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
10% 11% 3% 7% 1% 15% 8%
1% 4% 6% 6% 1% 2% 4%
1% 0% 4% 2% 7% 1% 2%
5% 2% 0% 1% 1% 0% 2%
8% 3% 17% 6% 6% 0% 6%
74% 80% 70% 78% 84% 82% 78%
96 126 39 237 79 28 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to License Plate Reader Program - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
2% 10% 8% 5% 8%
3% 3% 4% 5% 4%
4% 0% 5% 0% 2%
4% 3% 1% 1% 2%
8% 8% 7% 4% 6%
78% 76% 75% 84% 78%
27 86 261 214 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Exposure to License Plate Reader Program - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
6% 14% 2% 10% 5% 8%
4% 1% 1% 6% 5% 4%
5% 0% 0% 3% 4% 2%
1% 1% 1% 2% 3% 2%
12% 3% 6% 7% 2% 6%
71% 80% 90% 71% 82% 78%
88 115 95 216 87 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to License Plate Reader Program - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
7% 1% 7% 10% 26% 8%
0% 2% 0% 2% 0% 4%
1% 3% 1% 0% 0% 2%
6% 4% 1% 0% 0% 2%
5% 5% 11% 9% 0% 6%
80% 85% 80% 79% 74% 78%
31 22 85 157 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Exposure to License Plate Reader Program - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
WHAT SEEN/READ/HEARD RE CHULA VISTA LPR They're being used Read/Seen news stories
Information shared w/other agencies
Privacy concerns/Government overreach
Other
Nothing/Don't know
n=
0% 0% 4% 10% 7% 3% 8%
0% 0% 10% 5% 10% 0% 4%
7% 0% 1% 6% 4% 0% 2%
0% 3% 5% 1% 1% 0% 2%
5% 0% 12% 2% 3% 7% 6%
87% 97% 69% 76% 76% 90% 78%
7 9 65 114 89 19 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 LPR Approval - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
12% 24% 28% 22% 12% 21% 10% 15% 18%
16% 10% 28% 17% 14% 7% 6% 10% 13%
26% 24% 18% 30% 29% 20% 22% 26% 25%
40% 37% 18% 24% 39% 47% 58% 42% 38%
2% 2% 8% 5% 0% 0% 0% 1% 2%
5% 3% 0% 2% 6% 4% 4% 7% 4%
281 326 11 46 92 135 143 180 607
8% 19% 26% 17% 11% 13% 7% 12% 14%
20% 9% 20% 25% 15% 8% 9% 11% 15%
27% 28% 26% 21% 36% 20% 33% 29% 27%
39% 39% 28% 30% 36% 50% 46% 42% 39%
0% 0% 0% 0% 0% 0% 0% 0% 0%
6% 5% 0% 7% 2% 9% 5% 6% 5%
279 326 11 46 91 135 142 180 605
13% 19% 28% 23% 14% 13% 7% 12% 16%
18% 12% 8% 17% 16% 9% 22% 16% 15%
3% 1% 0% 5% 1% 3% 1% 2% 2%
19% 22% 28% 22% 16% 23% 16% 19% 20%
47% 47% 36% 33% 54% 52% 55% 50% 47%
279 326 11 46 91 135 142 180 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
20% 18% 21% 10% 14% 19% 13% 18%
10% 14% 13% 11% 21% 15% 2% 13%
27% 19% 42% 38% 28% 29% 6% 25%
38% 44% 18% 31% 27% 30% 77% 38%
0% 2% 0% 6% 1% 2% 0% 2%
5% 3% 6% 4% 9% 4% 2% 4%
240 223 23 55 46 574 30 607
16% 13% 16% 3% 27% 15% 9% 14%
10% 15% 36% 20% 8% 17% 6% 15%
27% 26% 19% 32% 36% 29% 17% 27%
43% 42% 20% 34% 29% 34% 62% 39%
1% 0% 0% 0% 0% 0% 0% 0%
3% 5% 10% 11% 0% 5% 6% 5%
240 222 23 55 45 572 30 605
17% 15% 23% 11% 18% 18% 6% 16%
9% 16% 27% 17% 19% 14% 19% 15%
2% 0% 4% 8% 0% 3% 0% 2%
20% 21% 17% 23% 12% 22% 9% 20%
51% 48% 29% 42% 51% 43% 65% 47%
240 222 23 55 45 572 30 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
3% 26% 10% 16% 19% 20% 21% 26% 15% 18%
14% 8% 15% 22% 11% 13% 9% 13% 13% 13%
6% 11% 23% 19% 36% 29% 29% 23% 25% 25%
58% 48% 43% 39% 30% 33% 38% 35% 39% 38%
15% 1% 0% 1% 0% 4% 0% 0% 3% 2%
3% 6% 9% 3% 3% 2% 3% 3% 4% 4%
28 48 65 71 91 132 116 102 505 607
9% 18% 12% 11% 17% 13% 12% 18% 13% 14%
2% 15% 10% 14% 7% 18% 22% 18% 14% 15%
37% 18% 31% 17% 42% 31% 18% 21% 29% 27%
51% 42% 40% 55% 28% 31% 43% 34% 40% 39%
1% 0% 0% 0% 0% 0% 0% 0% 0% 0%
0% 7% 7% 2% 6% 7% 5% 9% 4% 5%
28 47 65 71 91 132 115 102 503 605
3% 18% 9% 19% 19% 19% 13% 22% 14% 16%
16% 21% 21% 6% 14% 13% 15% 16% 14% 15%
1% 0% 1% 1% 2% 5% 1% 1% 3% 2%
26% 20% 17% 31% 18% 16% 24% 18% 21% 20%
54% 41% 51% 43% 48% 47% 47% 43% 48% 47%
28 47 65 71 91 132 115 102 503 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
24% 29% 9% 13% 10% 57% 20% 17% 15% 15% 6% 18%
6% 18% 14% 19% 8% 6% 10% 17% 10% 20% 8% 13%
20% 16% 37% 18% 48% 15% 18% 21% 41% 29% 36% 25%
42% 29% 33% 45% 32% 15% 42% 40% 30% 31% 44% 38%
7% 0% 0% 0% 0% 0% 6% 0% 0% 0% 0% 2%
1% 9% 6% 5% 2% 7% 3% 4% 3% 4% 6% 4%
178 102 84 143 74 19 215 191 90 35 57 607
15% 30% 7% 10% 5% 57% 17% 9% 14% 10% 6% 14%
13% 15% 22% 12% 17% 6% 11% 18% 14% 19% 19% 15%
25% 16% 31% 28% 43% 16% 23% 29% 34% 31% 25% 27%
42% 29% 35% 44% 32% 11% 44% 39% 31% 34% 46% 39%
0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%
4% 10% 6% 5% 2% 10% 5% 4% 7% 6% 4% 5%
178 102 83 142 74 19 215 190 90 35 56 605
15% 25% 16% 13% 10% 60% 15% 14% 15% 28% 6% 16%
9% 23% 15% 16% 20% 12% 13% 15% 20% 1% 21% 15%
4% 2% 4% 1% 0% 7% 4% 1% 1% 4% 3% 2%
22% 18% 11% 22% 24% 6% 20% 26% 21% 9% 11% 20%
50% 33% 55% 47% 45% 15% 49% 44% 43% 58% 59% 47%
178 102 83 142 74 19 215 190 90 35 56 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
26% 29% 0% 6% 18% 55% 24% 12% 2% 17% 3% 3% 18%
11% 14% 0% 21% 5% 0% 15% 15% 19% 5% 21% 0% 13%
28% 26% 23% 25% 11% 6% 24% 23% 23% 29% 15% 55% 25%
29% 27% 59% 41% 62% 39% 34% 41% 22% 41% 61% 42% 38%
1% 1% 0% 6% 0% 0% 0% 0% 0% 7% 0% 0% 2%
6% 2% 18% 1% 5% 0% 4% 8% 34% 0% 0% 0% 4%
73 69 6 87 36 10 126 72 20 79 16 9 607
22% 22% 0% 4% 16% 0% 22% 5% 16% 11% 14% 0% 14%
8% 14% 7% 14% 3% 55% 21% 18% 19% 7% 19% 2% 15%
30% 35% 7% 22% 15% 3% 21% 32% 33% 32% 33% 53% 27%
34% 25% 67% 50% 61% 42% 29% 40% 22% 50% 34% 45% 39%
0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
6% 4% 18% 10% 5% 0% 6% 5% 10% 2% 0% 0% 5%
72 69 6 87 36 10 126 71 20 79 16 9 605
21% 28% 0% 11% 17% 0% 24% 13% 7% 10% 0% 0% 16%
12% 6% 7% 11% 5% 0% 26% 8% 36% 10% 49% 2% 15%
1% 0% 18% 7% 5% 0% 1% 2% 10% 0% 0% 0% 2%
26% 18% 8% 19% 11% 58% 16% 21% 12% 32% 12% 3% 20%
40% 48% 67% 52% 64% 42% 33% 57% 36% 49% 38% 95% 47%
72 69 6 87 36 10 126 71 20 79 16 9 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
31% 17% 21% 14% 11% 24% 18%
3% 11% 7% 17% 23% 3% 13%
21% 20% 35% 30% 12% 41% 25%
40% 43% 24% 36% 44% 31% 38%
0% 5% 0% 0% 7% 0% 2%
5% 5% 13% 2% 3% 0% 4%
96 126 39 237 79 28 607
25% 12% 19% 12% 12% 1% 14%
8% 14% 9% 14% 24% 24% 15%
19% 29% 39% 30% 18% 31% 27%
41% 37% 27% 38% 45% 44% 39%
1% 0% 0% 0% 0% 0% 0%
6% 9% 7% 5% 2% 0% 5%
96 126 38 236 79 28 605
24% 15% 25% 12% 21% 2% 16%
17% 16% 2% 19% 13% 2% 15%
1% 5% 7% 1% 2% 0% 2%
21% 15% 11% 22% 20% 36% 20%
37% 48% 56% 46% 44% 60% 47%
96 126 38 236 79 28 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
53% 29% 16% 5% 18%
17% 16% 14% 9% 13%
8% 28% 27% 25% 25%
11% 25% 34% 59% 38%
0% 0% 5% 0% 2%
12% 2% 4% 3% 4%
27 86 261 214 607
40% 33% 9% 2% 14%
29% 20% 15% 7% 15%
10% 13% 39% 25% 27%
20% 29% 29% 63% 39%
0% 0% 0% 0% 0%
1% 6% 7% 3% 5%
27 86 260 214 605
47% 31% 14% 4% 16%
11% 23% 16% 9% 15%
0% 1% 4% 1% 2%
31% 12% 23% 19% 20%
10% 33% 44% 67% 47%
27 86 260 214 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
26% 30% 18% 13% 11% 18%
6% 6% 23% 13% 12% 13%
19% 25% 17% 30% 25% 25%
43% 34% 34% 37% 49% 38%
0% 0% 1% 5% 0% 2%
6% 6% 7% 2% 2% 4%
88 115 95 216 87 607
14% 25% 20% 8% 7% 14%
12% 9% 20% 19% 5% 15%
17% 21% 26% 35% 24% 27%
46% 37% 29% 34% 61% 39%
0% 0% 0% 0% 0% 0%
11% 8% 5% 4% 3% 5%
88 115 93 216 87 605
14% 26% 22% 13% 8% 16%
10% 11% 23% 17% 7% 15%
2% 3% 2% 3% 0% 2%
26% 17% 16% 22% 21% 20%
48% 43% 37% 46% 65% 47%
88 115 93 216 87 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
62% 54% 15% 2% 59% 18%
21% 5% 14% 9% 5% 13%
15% 5% 48% 17% 0% 25%
3% 7% 7% 67% 32% 38%
0% 0% 9% 4% 0% 2%
0% 29% 8% 1% 4% 4%
31 22 85 157 9 607
78% 49% 5% 4% 33% 14%
8% 19% 20% 8% 30% 15%
9% 22% 60% 15% 0% 27%
6% 5% 8% 67% 32% 39%
0% 2% 1% 0% 0% 0%
0% 2% 6% 6% 4% 5%
31 22 85 157 9 605
53% 45% 8% 5% 38% 16%
25% 18% 15% 13% 0% 15%
0% 2% 3% 5% 4% 2%
12% 25% 34% 11% 26% 20%
11% 11% 41% 65% 32% 47%
31 22 85 157 9 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
25% 3% 8% 11% 25% 51% 18%
12% 7% 9% 20% 14% 3% 13%
9% 33% 40% 26% 26% 6% 25%
55% 57% 34% 40% 32% 37% 38%
0% 0% 0% 0% 0% 1% 2%
0% 0% 8% 3% 2% 2% 4%
7 9 65 114 89 19 607
7% 3% 8% 6% 18% 22% 14%
25% 0% 13% 17% 14% 33% 15%
10% 60% 31% 28% 29% 19% 27%
58% 37% 38% 46% 32% 18% 39%
0% 0% 0% 0% 0% 0% 0%
0% 0% 11% 4% 7% 7% 5%
7 9 64 114 88 19 605
15% 3% 8% 16% 21% 23% 16%
0% 20% 19% 14% 13% 25% 15%
0% 0% 5% 0% 0% 2% 2%
25% 7% 17% 23% 21% 33% 20%
60% 71% 52% 47% 44% 18% 47%
7 9 64 114 88 19 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Approval - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA LPR TOTAL
They're
being used
Read/Seen
news stories
Information
shared
w/other
agencies
Privacy
concerns/Go
vernment
overreach Other
Nothing/Don'
t know Total
INITIAL APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
INFORMED APPROVAL OF LPR PROGRAM Disapprove, strongly
Disapprove, somewhat
Approve, somewhat
Approve, strongly
Mixed
Unsure
n=
LPR APPROVAL MOVEMENT Stay disapprove
Move disapprove
Stay unsure
Move approve
Stay approve
n=
20% 8% 42% 76% 14% 16% 18%
4% 25% 47% 0% 12% 13% 13%
32% 27% 5% 15% 34% 24% 25%
43% 37% 6% 6% 37% 40% 38%
0% 0% 0% 0% 0% 3% 2%
0% 4% 0% 4% 3% 5% 4%
53 23 12 13 45 461 607
19% 8% 34% 65% 8% 12% 14%
6% 8% 51% 0% 8% 16% 15%
13% 41% 6% 20% 46% 27% 27%
60% 42% 8% 11% 35% 38% 39%
0% 0% 0% 0% 0% 0% 0%
1% 0% 0% 4% 3% 6% 5%
53 23 12 13 45 459 605
15% 15% 81% 65% 12% 13% 16%
10% 2% 0% 0% 7% 17% 15%
0% 0% 0% 4% 1% 3% 2%
23% 21% 10% 17% 20% 20% 20%
52% 62% 9% 15% 61% 46% 47%
53 23 12 13 45 459 605
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Approval - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
30% 33% 50% 39% 27% 23% 39% 23% 31%
11% 24% 0% 11% 17% 11% 28% 24% 17%
18% 15% 22% 15% 17% 19% 12% 17% 16%
8% 6% 0% 11% 9% 3% 3% 13% 7%
9% 3% 0% 13% 5% 8% 6% 2% 6%
18% 18% 0% 11% 21% 35% 10% 18% 18%
6% 1% 28% 0% 4% 2% 2% 2% 4%
197 202 4 25 54 87 102 127 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Approval - Demographics
ETHNICITY Language TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Tagalog Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
26% 37% 19% 29% 19% 34% 23% 100% 31%
14% 22% 17% 11% 3% 11% 38% 0% 17%
29% 12% 0% 17% 15% 19% 9% 0% 16%
6% 6% 51% 7% 6% 8% 4% 0% 7%
1% 7% 0% 12% 7% 5% 10% 0% 6%
21% 16% 12% 22% 17% 19% 16% 0% 18%
3% 1% 0% 2% 33% 5% 0% 0% 4%
158 155 14 38 27 374 24 1 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Approval - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
42% 37% 30% 41% 27% 26% 36% 38% 30% 31%
27% 8% 18% 12% 36% 7% 13% 13% 18% 17%
21% 13% 22% 24% 6% 14% 19% 22% 15% 16%
5% 13% 1% 2% 2% 14% 6% 12% 6% 7%
0% 13% 10% 2% 6% 9% 1% 0% 8% 6%
3% 13% 20% 19% 18% 22% 23% 14% 19% 18%
1% 2% 0% 0% 6% 9% 2% 1% 4% 4%
18 31 46 45 63 91 75 59 340 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Approval - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
30% 26% 32% 36% 32% 48% 27% 34% 36% 45% 21% 31%
16% 13% 21% 17% 20% 9% 17% 16% 19% 8% 23% 17%
23% 25% 7% 13% 14% 26% 22% 18% 10% 19% 5% 16%
5% 10% 14% 7% 4% 8% 6% 6% 4% 8% 18% 7%
6% 2% 13% 5% 3% 0% 5% 6% 1% 0% 23% 6%
17% 23% 12% 19% 14% 9% 22% 19% 17% 17% 9% 18%
3% 0% 1% 2% 14% 0% 1% 2% 13% 3% 0% 4%
121 58 57 94 53 11 140 126 58 23 41 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Approval - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total

REASONS FOR APPROVAL

OF LPR PROGRAM
Deter/Reduce/Solve crimes
Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
43% 56% 0% 23% 37% 28% 29% 27% 5% 46% 8% 2% 31%
3% 5% 81% 13% 10% 66% 10% 43% 42% 4% 31% 36% 17%
21% 8% 0% 7% 30% 0% 29% 17% 37% 16% 0% 0% 16%
7% 4% 10% 7% 11% 0% 9% 0% 11% 5% 25% 17% 7%
5% 9% 0% 3% 0% 0% 8% 1% 0% 12% 28% 0% 6%
19% 17% 9% 46% 12% 6% 14% 10% 4% 16% 3% 0% 18%
3% 1% 0% 1% 0% 0% 1% 3% 0% 1% 5% 45% 4%
42 41 4 62 28 9 76 46 11 59 12 8 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Approval - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
50% 31% 33% 34% 19% 10% 31%
11% 25% 33% 7% 22% 29% 17%
19% 17% 16% 14% 22% 12% 16%
4% 4% 1% 9% 13% 11% 7%
3% 1% 0% 13% 7% 2% 6%
11% 20% 18% 21% 16% 7% 18%
2% 2% 0% 2% 1% 30% 4%
54 70 20 172 60 22 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Approval - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
13% 36% 35% 27% 31%
0% 5% 20% 18% 17%
54% 22% 15% 15% 16%
0% 4% 10% 6% 7%
0% 17% 3% 5% 6%
27% 16% 16% 21% 18%
6% 0% 2% 7% 4%
8 41 160 181 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Approval - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
36% 39% 33% 37% 12% 31%
9% 25% 10% 13% 30% 17%
20% 15% 12% 20% 11% 16%
4% 3% 11% 8% 7% 7%
11% 5% 12% 5% 1% 6%
16% 12% 20% 15% 28% 18%
3% 1% 2% 2% 11% 4%
54 72 56 148 64 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Approval - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
0% 47% 49% 26% 20% 31%
0% 0% 9% 17% 80% 17%
8% 29% 19% 19% 0% 16%
16% 0% 4% 7% 0% 7%
0% 0% 6% 8% 0% 6%
77% 12% 12% 21% 0% 18%
0% 12% 1% 1% 0% 4%
6 7 48 130 2 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Approval - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
14% 52% 48% 33% 17% 39% 31%
0% 0% 5% 23% 25% 12% 17%
0% 19% 11% 18% 15% 4% 16%
0% 26% 4% 9% 8% 0% 7%
0% 0% 19% 1% 5% 8% 6%
86% 3% 11% 14% 14% 33% 18%
0% 0% 2% 3% 15% 3% 4%
3 7 46 82 57 11 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Approval - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA LPR TOTAL
They're
being used
Read/Seen
news stories
Information
shared
w/other
agencies
Privacy
concerns/Go
vernment
overreach Other
Nothing/Don'
t know Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
44% 51% 54% 73% 54% 27% 31%
13% 9% 0% 27% 5% 19% 17%
27% 15% 20% 0% 13% 16% 16%
2% 2% 0% 0% 0% 9% 7%
1% 0% 0% 0% 19% 6% 6%
14% 23% 25% 0% 9% 19% 18%
0% 0% 0% 0% 0% 5% 4%
38 14 4 3 29 311 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Approval - Attitudinals

LPR APPROVAL MOVEMENT TOTAL
Stay
disapprove
Move
disapprove Stay unsure
Move
approve Stay approve Total
REASONS FOR APPROVAL OF LPR PROGRAM Deter/Reduce/Solve crimes Promotes safety/security
Find missing persons/criminals
Helpful to police
Help with traffic incidences
Other
Nothing/Don't know
n=
0% 29% 0% 35% 32% 31%
0% 19% 0% 5% 18% 17%
0% 13% 0% 23% 17% 16%
0% 11% 0% 4% 7% 7%
0% 10% 0% 0% 6% 6%
0% 17% 0% 33% 17% 18%
0% 2% 0% 0% 4% 4%
0 63 0 45 290 399
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Disapproval - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
38% 37% 64% 42% 22% 32% 24% 15% 37%
22% 29% 0% 18% 28% 38% 53% 44% 25%
40% 34% 36% 40% 47% 27% 23% 39% 37%
0% 1% 0% 0% 3% 2% 0% 2% 1%
64 107 6 19 31 41 33 41 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Disapproval - Demographics
ETHNICITY Language TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Tagalog Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
28% 39% 7% 49% 46% 38% 25% 0% 37%
33% 16% 64% 43% 24% 26% 16% 100% 25%
38% 43% 29% 8% 27% 35% 60% 0% 37%
0% 1% 0% 0% 3% 1% 0% 0% 1%
67 61 7 13 13 165 5 1 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Disapproval - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
6% 44% 71% 15% 13% 50% 48% 61% 28% 37%
51% 10% 16% 17% 35% 33% 27% 20% 28% 25%
42% 41% 13% 68% 52% 17% 23% 17% 44% 37%
0% 5% 0% 0% 0% 0% 2% 2% 1% 1%
7 12 14 20 25 36 36 36 135 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Disapproval - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
41% 47% 46% 23% 33% 86% 38% 33% 21% 54% 27% 37%
30% 30% 15% 18% 37% 8% 33% 17% 42% 18% 21% 25%
29% 23% 38% 57% 24% 5% 29% 48% 35% 28% 52% 37%
0% 0% 0% 2% 6% 0% 0% 2% 2% 0% 0% 1%
52 35 20 38 18 6 66 52 26 10 11 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Disapproval - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total

REASONS FOR DISAPPROVAL

OF LPR PROGRAM
Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
31% 35% 0% 0% 7% 100% 65% 27% 0% 21% 59% 0% 37%
31% 24% 0% 19% 20% 0% 23% 34% 100% 26% 12% 100% 25%
38% 40% 0% 79% 73% 0% 12% 39% 0% 54% 8% 0% 37%
0% 0% 0% 2% 0% 0% 0% 0% 0% 0% 20% 0% 1%
27 24 0 21 7 1 43 19 3 18 4 1 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Disapproval - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
40% 26% 60% 31% 35% 83% 37%
43% 36% 27% 17% 20% 5% 25%
17% 37% 13% 51% 45% 0% 37%
0% 0% 0% 1% 0% 12% 1%
38 46 9 55 16 6 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Disapproval - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
45% 35% 43% 24% 37%
22% 23% 29% 21% 25%
33% 42% 27% 51% 37%
0% 0% 1% 4% 1%
17 40 82 25 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Disapproval - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
10% 40% 50% 39% 22% 37%
52% 30% 9% 32% 10% 25%
38% 29% 41% 28% 59% 37%
0% 0% 0% 0% 8% 1%
29 35 28 57 21 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Disapproval - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
47% 61% 19% 24% 48% 37%
20% 26% 41% 36% 12% 25%
32% 13% 41% 38% 40% 37%
0% 0% 0% 2% 0% 1%
25 11 27 22 6 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 Reasons for LPR Disapproval - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
20% 28% 8% 22% 45% 82% 37%
68% 0% 20% 26% 23% 3% 25%
12% 72% 71% 48% 32% 16% 37%
0% 0% 0% 3% 0% 0% 1%
4 2 13 27 28 6 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Disapproval - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA LPR TOTAL
They're
being used
Read/Seen
news stories
Information
shared
w/other
agencies
Privacy
concerns/Go
vernment
overreach Other
Nothing/Don'
t know Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
17% 30% 61% 42% 27% 37% 37%
50% 35% 31% 28% 7% 23% 25%
33% 35% 7% 29% 66% 38% 37%
0% 0% 0% 0% 0% 1% 1%
15 8 8 9 14 117 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Reasons for LPR Disapproval - Attitudinals

LPR APPROVAL MOVEMENT TOTAL
Stay
disapprove
Move
disapprove Stay unsure
Move
approve Stay approve Total
REASONS FOR DISAPPROVAL OF LPR PROGRAM Police misuse
Privacy concerns
Other
Nothing/Don't know
n=
44% 54% 0% 24% 0% 37%
24% 23% 0% 29% 0% 25%
31% 20% 0% 46% 0% 37%
0% 3% 0% 1% 0% 1%
89 14 0 67 0 171
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101 LPR Benefits - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
2% 7% 8% 4% 2% 6% 2% 5% 4%
4% 5% 10% 5% 2% 4% 2% 4% 4%
3% 3% 0% 0% 3% 4% 7% 3% 3%
17% 20% 28% 20% 18% 16% 18% 16% 19%
30% 17% 20% 20% 15% 20% 34% 35% 24%
44% 48% 34% 51% 60% 50% 37% 37% 46%
281 326 11 46 92 135 143 180 607
2% 8% 8% 7% 2% 7% 3% 3% 5%
6% 4% 20% 4% 1% 3% 4% 4% 5%
4% 3% 0% 2% 7% 5% 3% 2% 3%
23% 25% 54% 32% 19% 17% 8% 21% 24%
32% 19% 10% 25% 22% 24% 47% 27% 26%
32% 40% 8% 30% 49% 44% 34% 42% 36%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
3% 5% 0% 2% 8% 4% 6% 4%
6% 5% 0% 1% 0% 5% 2% 4%
4% 2% 0% 5% 0% 3% 3% 3%
16% 17% 30% 20% 32% 19% 17% 19%
18% 28% 17% 22% 16% 23% 26% 24%
54% 43% 53% 50% 45% 46% 45% 46%
240 223 23 55 46 574 30 607
6% 5% 0% 2% 5% 5% 4% 5%
4% 6% 16% 3% 3% 6% 2% 5%
5% 2% 11% 3% 3% 4% 0% 3%
19% 25% 7% 26% 43% 27% 12% 24%
22% 28% 36% 26% 22% 25% 33% 26%
44% 35% 30% 40% 24% 33% 49% 36%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
8% 2% 2% 5% 7% 6% 3% 1% 6% 4%
0% 1% 2% 11% 5% 6% 1% 3% 5% 4%
0% 8% 1% 2% 4% 3% 1% 2% 3% 3%
7% 32% 31% 9% 11% 20% 16% 32% 15% 19%
38% 22% 14% 46% 24% 21% 15% 32% 21% 24%
48% 35% 49% 27% 49% 44% 65% 30% 51% 46%
28 48 65 71 91 132 116 102 505 607
1% 1% 6% 4% 10% 7% 3% 3% 6% 5%
0% 14% 1% 12% 5% 3% 1% 9% 4% 5%
2% 2% 4% 0% 4% 4% 3% 4% 3% 3%
30% 14% 27% 24% 19% 32% 23% 28% 23% 24%
38% 31% 30% 34% 25% 19% 19% 35% 23% 26%
29% 38% 33% 26% 38% 35% 50% 22% 40% 36%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
3% 14% 2% 3% 1% 39% 3% 2% 8% 4% 2% 4%
2% 3% 5% 8% 5% 2% 2% 6% 5% 8% 1% 4%
2% 2% 4% 5% 0% 2% 2% 4% 1% 5% 3% 3%
23% 17% 17% 15% 20% 16% 24% 14% 21% 25% 10% 19%
24% 22% 21% 29% 22% 24% 23% 30% 15% 21% 18% 24%
46% 41% 52% 41% 52% 17% 46% 44% 49% 36% 66% 46%
178 102 84 143 74 19 215 191 90 35 57 607
4% 13% 3% 4% 3% 39% 4% 3% 9% 5% 2% 5%
5% 4% 6% 7% 3% 2% 6% 6% 3% 7% 3% 5%
3% 6% 5% 2% 2% 2% 4% 2% 4% 3% 5% 3%
23% 31% 31% 22% 17% 19% 24% 25% 22% 46% 18% 24%
35% 12% 24% 25% 32% 20% 28% 29% 21% 8% 32% 26%
30% 34% 32% 40% 43% 17% 35% 36% 42% 30% 40% 36%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total

POLICE HAVE LOCATED

MISSING PERSONS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE

VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
8% 11% 0% 1% 14% 0% 3% 0% 14% 4% 0% 0% 4%
1% 10% 0% 8% 0% 0% 3% 5% 2% 3% 0% 0% 4%
4% 2% 18% 0% 6% 0% 3% 2% 5% 3% 19% 0% 3%
21% 22% 7% 19% 4% 3% 22% 15% 31% 10% 16% 40% 19%
16% 27% 67% 25% 7% 19% 22% 27% 30% 29% 19% 30% 24%
51% 29% 8% 47% 69% 78% 47% 51% 18% 51% 46% 30% 46%
73 69 6 87 36 10 126 72 20 79 16 9 607
8% 14% 0% 2% 14% 0% 3% 5% 0% 3% 0% 0% 5%
4% 8% 0% 7% 1% 0% 6% 5% 2% 6% 0% 0% 5%
2% 3% 18% 0% 6% 0% 5% 5% 19% 2% 0% 0% 3%
24% 26% 7% 24% 9% 55% 32% 15% 19% 17% 24% 42% 24%
14% 26% 67% 32% 6% 22% 22% 28% 33% 37% 24% 15% 26%
49% 23% 8% 34% 64% 23% 31% 42% 27% 35% 52% 42% 36%
73 69 6 87 36 10 126 72 20 79 16 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
2% 4% 18% 2% 9% 1% 4%
2% 8% 1% 6% 0% 0% 4%
5% 1% 3% 2% 5% 0% 3%
23% 17% 29% 20% 8% 20% 19%
23% 33% 20% 19% 32% 5% 24%
45% 37% 29% 51% 46% 73% 46%
96 126 39 237 79 28 607
2% 7% 22% 2% 5% 1% 5%
10% 5% 1% 7% 0% 0% 5%
6% 3% 8% 3% 2% 0% 3%
15% 16% 22% 26% 36% 40% 24%
25% 37% 24% 26% 15% 20% 26%
42% 32% 23% 36% 42% 39% 36%
96 126 39 237 79 28 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
25% 6% 3% 2% 4%
2% 6% 3% 6% 4%
4% 2% 3% 4% 3%
32% 17% 22% 13% 19%
15% 21% 27% 20% 24%
21% 48% 42% 56% 46%
27 86 261 214 607
35% 8% 3% 2% 5%
4% 10% 3% 5% 5%
12% 2% 3% 3% 3%
23% 35% 27% 13% 24%
12% 18% 34% 22% 26%
15% 28% 30% 55% 36%
27 86 261 214 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
6% 6% 7% 3% 2% 4%
2% 7% 3% 2% 10% 4%
11% 4% 3% 1% 1% 3%
16% 20% 18% 16% 25% 19%
12% 19% 29% 29% 19% 24%
54% 44% 41% 49% 43% 46%
88 115 95 216 87 607
5% 11% 9% 3% 1% 5%
4% 12% 3% 2% 9% 5%
6% 7% 4% 2% 2% 3%
13% 14% 37% 27% 20% 24%
22% 18% 23% 31% 28% 26%
50% 39% 24% 35% 40% 36%
88 115 95 216 87 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
22% 7% 2% 2% 0% 4%
5% 6% 1% 0% 34% 4%
8% 7% 3% 3% 4% 3%
26% 45% 27% 18% 24% 19%
6% 19% 25% 19% 0% 24%
33% 16% 42% 58% 38% 46%
31 22 85 157 9 607
24% 1% 2% 2% 0% 5%
6% 38% 4% 1% 34% 5%
3% 18% 7% 1% 11% 3%
55% 20% 39% 10% 24% 24%
5% 8% 37% 29% 0% 26%
7% 14% 12% 58% 31% 36%
31 22 85 157 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
0% 0% 0% 0% 11% 10% 4%
0% 0% 3% 10% 3% 8% 4%
7% 0% 6% 0% 2% 3% 3%
27% 3% 11% 13% 21% 5% 19%
3% 66% 18% 37% 22% 20% 24%
62% 31% 63% 40% 41% 53% 46%
7 9 65 114 89 19 607
0% 0% 3% 1% 12% 19% 5%
0% 0% 0% 8% 2% 1% 5%
7% 0% 6% 1% 3% 3% 3%
17% 10% 30% 23% 26% 32% 24%
8% 80% 23% 29% 20% 23% 26%
67% 10% 39% 37% 37% 22% 36%
7 9 65 114 89 19 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA LPR TOTAL
They're
being used
Read/Seen
news stories
Information
shared
w/other
agencies
Privacy
concerns/Go
vernment
overreach Other
Nothing/Don'
t know Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
2% 0% 14% 6% 8% 4% 4%
7% 4% 14% 13% 0% 4% 4%
3% 0% 6% 0% 3% 3% 3%
9% 23% 7% 62% 24% 18% 19%
14% 7% 50% 9% 12% 26% 24%
65% 65% 8% 9% 54% 45% 46%
53 23 12 13 45 461 607
2% 0% 17% 19% 7% 5% 5%
11% 0% 3% 11% 0% 5% 5%
3% 0% 6% 0% 1% 4% 3%
8% 29% 62% 46% 26% 24% 24%
19% 29% 3% 4% 13% 29% 26%
58% 42% 8% 21% 54% 33% 36%
53 23 12 13 45 461 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Benefits - Attitudinals

LPR APPROVAL MOVEMENT TOTAL
Stay
disapprove
Move
disapprove Stay unsure
Move
approve Stay approve Total
POLICE HAVE LOCATED MISSING PERSONS Not at all beneficial Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=

DATA USED TO SOLVE VIOLENT CRIME AND ARREST

CRIMINAL SUSPECTS
Not at all beneficial
Not that beneficial
Unsure
Somewhat beneficial
Very beneficial
Extremely beneficial
n=
23% 3% 0% 2% 0% 4%
14% 1% 0% 9% 0% 4%
3% 3% 32% 2% 2% 3%
35% 17% 56% 16% 13% 19%
19% 34% 7% 20% 24% 24%
6% 43% 5% 50% 61% 46%
89 83 15 128 290 607
30% 0% 0% 2% 0% 5%
21% 1% 0% 8% 0% 5%
5% 6% 37% 4% 1% 3%
38% 34% 3% 38% 11% 24%
3% 36% 60% 18% 32% 26%
3% 23% 0% 31% 56% 36%
89 83 15 128 290 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Demographics

GENDER AGE TOTAL
Female Male 18-24 25-34 35-44 45-54 55-64 65+ Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
17% 24% 18% 10% 25% 22% 15% 31% 20%
19% 15% 10% 23% 10% 24% 17% 15% 17%
1% 4% 0% 0% 1% 1% 9% 6% 3%
35% 19% 28% 28% 34% 17% 40% 18% 27%
15% 16% 18% 15% 12% 22% 8% 18% 15%
12% 23% 26% 24% 18% 14% 10% 13% 17%
281 326 11 46 92 135 143 180 607
24% 31% 18% 11% 33% 35% 28% 35% 27%
21% 15% 20% 17% 14% 23% 19% 17% 18%
1% 2% 0% 0% 2% 0% 7% 1% 2%
18% 18% 8% 12% 24% 17% 28% 16% 18%
15% 13% 10% 16% 10% 16% 10% 18% 14%
21% 22% 44% 42% 17% 9% 9% 12% 21%
281 326 11 46 92 135 143 180 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Demographics

ETHNICITY LANGUAGE TOTAL
White/Cauca
sian
Hispanic/Lati
no
Black/Africa
n American
Asian/Pacific
Islander Multi-ethnic English Spanish Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
31% 20% 15% 13% 12% 19% 25% 20%
17% 13% 9% 19% 42% 17% 16% 17%
1% 4% 0% 0% 1% 1% 10% 3%
18% 31% 14% 41% 13% 27% 27% 27%
12% 16% 28% 19% 6% 16% 15% 15%
20% 16% 33% 8% 26% 20% 7% 17%
240 223 23 55 46 574 30 607
37% 25% 20% 27% 23% 26% 33% 27%
17% 15% 16% 28% 27% 19% 14% 18%
1% 1% 0% 2% 5% 2% 3% 2%
16% 20% 12% 15% 13% 15% 30% 18%
13% 16% 6% 13% 7% 13% 19% 14%
15% 23% 47% 15% 25% 25% 3% 21%
240 223 23 55 46 574 30 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Demographics

INCOME VOTER REGISTRATION TOTAL
< $25,000
$25 to
40,000
$40 to
60,000
$60 to
80,000
$80 to
100,000
$100,000 to
$150,000 > $150,000 Non-Voter Voter Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
38% 17% 10% 31% 18% 22% 19% 14% 22% 20%
22% 11% 25% 11% 13% 16% 20% 18% 17% 17%
0% 0% 5% 4% 0% 0% 5% 4% 2% 3%
12% 30% 29% 33% 26% 34% 26% 25% 28% 27%
26% 19% 15% 6% 28% 13% 8% 22% 14% 15%
2% 22% 16% 16% 16% 15% 22% 18% 17% 17%
28 48 65 71 91 132 116 102 505 607
40% 30% 18% 29% 27% 24% 29% 16% 30% 27%
20% 8% 20% 17% 21% 18% 20% 28% 15% 18%
0% 2% 3% 5% 1% 1% 1% 1% 2% 2%
32% 17% 24% 12% 12% 23% 16% 14% 19% 18%
6% 32% 6% 13% 17% 12% 12% 21% 11% 14%
2% 12% 28% 24% 23% 21% 23% 19% 22% 21%
28 48 65 71 91 132 116 102 505 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Demographics

AREA ZIP CODE TOTAL
Northwest
North
Central East Southwest
South
Central 91902 91910 91911 91913 91914 91915 Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
21% 17% 26% 23% 14% 7% 22% 20% 15% 18% 29% 20%
18% 15% 12% 17% 26% 14% 16% 17% 23% 8% 16% 17%
1% 4% 1% 3% 4% 2% 1% 2% 8% 1% 1% 3%
24% 23% 29% 31% 24% 10% 28% 27% 25% 34% 30% 27%
16% 12% 22% 11% 22% 3% 15% 13% 20% 26% 15% 15%
20% 29% 10% 15% 10% 63% 17% 21% 10% 14% 8% 17%
178 102 84 143 74 19 215 191 90 35 57 607
29% 28% 37% 27% 16% 21% 33% 23% 15% 31% 42% 27%
18% 9% 11% 16% 41% 8% 16% 19% 28% 7% 15% 18%
1% 3% 0% 3% 1% 0% 1% 3% 3% 0% 0% 2%
21% 13% 13% 17% 19% 5% 21% 16% 24% 16% 9% 18%
15% 19% 10% 14% 10% 9% 15% 14% 15% 20% 3% 14%
16% 26% 29% 23% 14% 57% 13% 26% 16% 25% 31% 21%
178 102 84 143 74 19 215 191 90 35 57 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Attitudinals

CONFIDENCE IN FEDERAL GOV CONFIDENTIALITY COFIDENCE IN ONLINE BUSINESS CONFIDENTIALITY TOTAL Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
ONE OF 2000 PLATE READINGS

PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=

INFORMATION WILL BE

SHARED WITH IMMIGRATION

AGENCIES
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
19% 9% 8% 23% 58% 36% 16% 32% 16% 14% 5% 19% 20%
9% 17% 15% 24% 5% 3% 14% 14% 21% 24% 16% 42% 17%
0% 4% 77% 3% 1% 0% 0% 7% 5% 1% 0% 0% 3%
31% 29% 0% 36% 8% 3% 23% 21% 37% 32% 61% 0% 27%
8% 18% 0% 7% 21% 0% 28% 10% 22% 11% 13% 18% 15%
33% 23% 0% 6% 6% 58% 20% 16% 0% 19% 5% 22% 17%
73 69 6 87 36 10 126 72 20 79 16 9 607
41% 16% 8% 27% 48% 33% 24% 35% 22% 20% 40% 2% 27%
14% 26% 7% 18% 22% 8% 14% 15% 23% 23% 2% 42% 18%
0% 2% 77% 0% 0% 0% 1% 2% 7% 2% 0% 0% 2%
9% 8% 7% 28% 7% 0% 16% 22% 24% 28% 31% 2% 18%
12% 15% 0% 10% 18% 0% 19% 11% 10% 7% 10% 37% 14%
25% 34% 0% 16% 5% 58% 25% 16% 14% 19% 17% 17% 21%
73 69 6 87 36 10 126 72 20 79 16 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Attitudinals

CONFIDENCE IN CHULA VISTA CONFIDENTIALITY TOTAL
Not at all
confident
Not that
confident Unsure
Somewhat
confident
Very
confident
Extremely
confident Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
21% 15% 14% 20% 31% 20% 20%
12% 13% 16% 22% 10% 26% 17%
0% 4% 10% 2% 0% 1% 3%
26% 38% 25% 26% 24% 7% 27%
18% 16% 11% 11% 28% 7% 15%
22% 14% 22% 18% 6% 38% 17%
96 126 39 237 79 28 607
35% 22% 22% 31% 29% 13% 27%
14% 26% 16% 17% 8% 29% 18%
1% 2% 10% 1% 1% 0% 2%
18% 26% 3% 16% 24% 8% 18%
22% 10% 9% 11% 16% 22% 14%
12% 14% 40% 24% 22% 29% 21%
96 126 39 237 79 28 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Attitudinals

TRUST IN POLICE DEPARTMENT POLICIES TOTAL
Not at all Not much Somewhat A lot Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
9% 6% 17% 38% 20%
12% 15% 15% 23% 17%
2% 4% 3% 1% 3%
24% 34% 29% 21% 27%
6% 17% 22% 6% 15%
47% 24% 15% 11% 17%
27 86 261 214 607
15% 17% 24% 42% 27%
6% 14% 16% 25% 18%
0% 0% 2% 2% 2%
7% 11% 24% 15% 18%
13% 22% 14% 5% 14%
59% 35% 19% 11% 21%
27 86 261 214 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Attitudinals

CIVIC MOOD TOTAL
Wrong
Track,
Strongly
Wrong
Track,
Somewhat
Mixed/Unsur
e
Right
Direction,
Somewhat
Right
Direction,
Strongly Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
23% 25% 15% 16% 29% 20%
14% 15% 13% 14% 34% 17%
2% 6% 3% 0% 5% 3%
23% 14% 33% 40% 7% 27%
13% 22% 14% 18% 6% 15%
25% 19% 21% 13% 19% 17%
88 115 95 216 87 607
45% 33% 30% 17% 29% 27%
9% 23% 11% 18% 30% 18%
2% 1% 2% 1% 4% 2%
15% 14% 14% 26% 11% 18%
11% 19% 12% 14% 11% 14%
17% 11% 32% 25% 14% 21%
88 115 95 216 87 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Attitudinals

APPROVAL OF TRAFFIC CAMERAS TOTAL
Disapprove,
strongly
Disapprove,
somewhat
Approve,
somewhat
Approve,
strongly Unsure Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
3% 3% 9% 37% 7% 20%
4% 9% 12% 25% 26% 17%
2% 0% 0% 0% 30% 3%
8% 23% 37% 21% 4% 27%
27% 55% 25% 7% 10% 15%
57% 10% 17% 9% 24% 17%
31 22 85 157 9 607
11% 7% 12% 45% 53% 27%
7% 6% 15% 18% 29% 18%
0% 6% 2% 0% 4% 2%
6% 6% 23% 22% 8% 18%
22% 56% 23% 5% 5% 14%
55% 18% 25% 9% 0% 21%
31 22 85 157 9 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Attitudinals

IMPORTANCE OF NEW PRIVACY PROTECTION POLICY TOTAL
Not at all
important
Not very
important
Somewhat
important
Very
important
Extremely
important Unsure Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
3% 37% 16% 22% 14% 15% 20%
0% 17% 25% 14% 19% 2% 17%
0% 0% 3% 5% 3% 5% 3%
79% 44% 33% 34% 21% 19% 27%
4% 3% 9% 15% 19% 1% 15%
13% 0% 14% 10% 24% 57% 17%
7 9 65 114 89 19 607
8% 37% 43% 24% 17% 20% 27%
0% 17% 16% 26% 23% 4% 18%
0% 0% 2% 1% 5% 2% 2%
72% 3% 6% 20% 15% 16% 18%
7% 44% 5% 16% 6% 12% 14%
13% 0% 29% 13% 35% 47% 21%
7 9 65 114 89 19 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Attitudinals

WHAT SEEN/READ/HEARD RE CHULA VISTA LPR TOTAL
They're
being used
Read/Seen
news stories
Information
shared
w/other
agencies
Privacy
concerns/Go
vernment
overreach Other
Nothing/Don'
t know Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
31% 13% 4% 6% 15% 21% 20%
32% 29% 8% 6% 27% 15% 17%
0% 0% 0% 0% 2% 3% 3%
11% 38% 0% 9% 28% 29% 27%
8% 10% 51% 18% 9% 16% 15%
18% 10% 38% 61% 19% 16% 17%
53 23 12 13 45 461 607
32% 25% 6% 11% 46% 26% 27%
29% 17% 3% 0% 10% 19% 18%
0% 0% 0% 0% 1% 2% 2%
15% 16% 0% 13% 7% 20% 18%
8% 5% 44% 24% 5% 14% 14%
15% 38% 48% 53% 31% 19% 21%
53 23 12 13 45 461 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

LPR Concerns - Attitudinals

LPR APPROVAL MOVEMENT TOTAL
Stay
disapprove
Move
disapprove Stay unsure
Move
approve Stay approve Total
ONE OF 2000 PLATE READINGS PROVIDES REAL-TIME MATCH

TO SUSPICIOUS VEHICLE
Not at all concerned
Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
INFORMATION WILL BE SHARED WITH IMMIGRATION AGENCIES Not at all concerned Not that concerned
Unsure
Somewhat concerned
Very concerned
Extremely concerned
n=
0% 5% 8% 19% 33% 20%
2% 9% 0% 15% 27% 17%
3% 4% 15% 1% 3% 3%
13% 41% 56% 19% 30% 27%
32% 21% 14% 23% 5% 15%
51% 20% 7% 24% 3% 17%
89 83 15 128 290 607
7% 16% 29% 23% 39% 27%
6% 10% 0% 16% 27% 18%
0% 0% 16% 4% 1% 2%
8% 23% 49% 21% 17% 18%
32% 14% 6% 17% 6% 14%
48% 37% 0% 20% 9% 21%
89 83 15 128 290 607
Competitive Edge Research & Communication, Inc. 1620 5th Avenue, Suite 825, San Diego, CA 92101

Appendix A Page 1
Q8. What have you seen, read, or heard, if anything, about the city of Chula Vista’s use of drones for law enforcement purposes?

*Percentages reflect weighting procedure
HEARD POLICE USE DRONES (12.7 %)
A little (2)
Have been following the program, aware of the tools
Heard a little bit
Heard about it on the news
Heard about it years ago they were going start using drones that's all I’ve heard Heard of the drones
Heard that they use some drones
I am aware
I am aware of the system of drones; approve; how to supervise other communities; use all tools to make out city safe
I am aware that they're using drones I know they're using them for tracking hard to reach places otherwise, I don't know what else they're being used for and have forgotten what else they're being used for
I am for the drone protection; I wish I have heard more about drones; I am for all drone protection to defeat crime
I have been following somewhat wish we had more coverage near the east of cv I have briefly heard but not much
I have heard a bit about it
I have heard about it
I have heard about it from my neighbors
I have heard about the program
I have heard of it somewhere but not in Chula Vista
I have heard of it; I don’t agree with it
I have heard something
I have heard that there are drones that go over shopping centers and Palomar I have heard very little
I have seen, read and heard that they use drones for law enforcement purposes and agree completely that they should use that technology
I have studied their use of drones
I heard from neighbor police are using drones
I heard it
I just heard that they use them
I just understand that they are used by law enforcement I know that they do use drones and I’m fine with it
I know they are being used doesn't bother me much
I know they use them, but I don’t know much about it

Appendix A Page 2
I learned about the drones when I attended a public meeting on cameras attached to police cars to capture license plate ids, I think we need lots of them flying in the air I only know that drones are used
I read that CVPD has drones being used
I'm not very familiar with the use of drones in law enforcement work I know they are being used but not specifics
I've heard I don't like the idea; I don't trust the city to do what's right I've heard they do use it but very limited
I've heard they have them in use
I've read and heard about the use of drones by CVPD
I've spoken with officer's during their training and was pleased with what they are doing I’m aware and approve
I’m sure they use drones I have not heard of any controversies I’ve heard that the police department has a drone program and deploy drones to emergencies as they can maneuver to the location quicker than a car
It is in current use
Just read lots of use
Just that they are doing it
Just that they are used for law enforcement- not much
Just that they do
Just that they’re doing it
Just the fact that the police agency is using drones
Just word of mouth, only heard of its presence
Know about, read updates and expanded use
Limited info
Little
Only heard that the program exists
Only that they started the program
Some
Some news
Somewhat
That they are being used
That they are testing the drones and might start using them That they have the drones and that they are available for certain situations That they have used it in the westside of cv
That they’re using them I can’t see how effective they are they would know better than I do how to use them for police work
They are used I approve
They told me and I heard on the news
They use them
They were planning to use them or that they tested them Used for police services
Very little (3)
Yep
Yes (14)
Yes, I am aware they use them

Appendix A Page 3
Yes, I’ve read about it
Yes, police department using them
Yup
PERSONAL EXPERIENCE/SEEN THE DRONES FLYING (9.1 %)
Actually, I have seen them flying above my house
Actually, seen one or two of the drones, heard about on the news Am aware they exist have seen one up close
Firsthand they are pretty good I have a law enforcement background I feel good about it Got eight cars; flying around all the time; watch me weed my grass Have seen drones in my neighborhood
Have seen it flying over my house
Have seen them (2)
Have seen them go past my house
I actually see them flying around my house I have a very negative impression of the drones I believe I have seen the drones flying towards my house to houses not far from me I can hear drones in our area and believe they are very useful they can be deployed quickly for detection and the information is rapidly available
I hate those drones flying over my house
I have not heard of it, but I have seen drones flying over my house and I don’t like it I have not read anything, but I know they use it because it comes past my home I have noticed the drones being used
I have seen a drone, and someone told me
I have seen drones flying in person
I have seen them (2)
I have seen them all around
I have seen them fly on top of my house
I have seen them go over my house and if they use the info appropriately its fine I have seen them in action and read that they are very effective in surveillance I haven’t heard anything, but I see the drones all the time I don’t like it I know they have them, I know they use them I’ve seen one I read about it; a year ago I read that Japanese police force were working together with Chula Vista police department using drones; I have seen a drone
I saw a drone being used in a Bonita neighborhood about two years ago when someone was holding someone hostage with a gun
I see a drone above my house people are doing drugs around the corner; and I approve of them I see them flying over ahead at my house; I didn’t feel all that comfortable at first; I realized that is kind of the way things are going; seems like there cannot be done much about it I see them over my house
I was unaware but I have seen drones unsure of their origin I've seen it at work I think it's a wonderful tool
I've seen police drones and I’m for it
I've seen them flying
I've seen them flying around but I don't really know what they do I’ve been privy to them working live, and the locations of each launch site as well as the purpose

Appendix A Page 4
I’ve been told to watch out for them I have seen them flying above my house I’ve seen a demonstration
I’ve seen drones from downtown come over my house
I’ve seen drones going over our building but I’m not sure what they are for I’ve seen drones on roof of pd
I’ve seen drones patrolling
I’ve seen it being used
I’ve seen it in action
I’ve seen that they’re using them
I’ve seen the drones
I’ve seen the drones flying but have not read or heard anything about them I’ve seen the drones myself
I’ve seen the drones over my house
I’ve seen them
I’ve seen them around and heard that the police were utilizing them, and they were flying over my house
I’ve seen them but have not heard much
I’ve seen them I don’t know a lot about the use of them or exactly what they have assisted in, but I can imagine they are useful in many situations
I’ve seen them on a crime scene
Just about drones flying overhead official drones not peoples drones Just next-door postings how they see the drones flying around Know they are used in domestic violence calls had one show up to our house due to a violent incident with my son during covid shut down
One was flying near my window
Only reason I know they were using drones they were on my father’s land Presentations, demos, live in use
See them all over the place, actually they are everywhere Seem them
Seems smart
Seen
Seen drones buzzing around to and from cv police HQ
Seen drones fly over condominium complex
Seen them and read about them
Seen them personally
They fly around randomly
Toured the police department and saw how it works
Yes, and they fly over our housing and parking, and we hate it and think they should be banned Yes, I have seen the drones
Yes, I’ve seen them
Yes, the drone arrives first to calls, I have seen it

Appendix A Page 5
PRIVACY/SURVEILLANCE CONCERNS (6.3%)
Can be used depending on what political party is in control at that time to enforce their influence very dangerous way to eliminate nonparty individuals do not go allow this to happen so many ways to manipulating this technology
Danger to freedom
Do not want surveillance like that at all
Drones are patrolling without our permission
Drones should not be used to serval citizens we have a right to privacy and freedom from harassment more effort should be made in preventative measures and providing mental health services those who are in need in order to reduce the metal crime as oppo Falls under the same category as the license plate program - I’m sure use of drones is well intentioned, but the potential of misuse outweighs the potential benefits I have and am very concerned that China provides them and could easily hack into the drones I have heard different cities using drones to track and arrest criminals I am not 100% confident in the city’s ability to implement a system which would not violate the privacy of residents using information provided by third parties
I have heard that they came from China and possibly the Chinese are observing the officers to know how they react in certain instances I also heard that it was d sad suggested we purchase new ones made in America
I have not heard about them is this an invasion of privacy.

I have seen drones over my house and neighborhood and knew the camera was on us, super uneasy about guess it’s happened 3 times in the past 6 months but haven’t heard that police are using them, hmm thought it was super creepy and have been looking I have seen drones over my house that have homed in and stayed filming my family in our balcony I don’t know to whom the drones belong, but they lingered in my family in bathing suits if they are not CVPD then we need to address the problem of drones I know the city regularly uses drones and that access to data gathered is not very well defined and controlled
I read once that they were used to invade someone’s privacy I see them fly and hover over my house in a flagrant violation of my privacy I know that the city misrepresented what the drones were for when first acquired I know that the majority of the drones are made by a Chinese company
I think are another tool in the box, and that their use should be strictly controlled to avoid abuse I think it needs to be more regulated; I understand their idea of using it and its used effectively but there is a matter of privacy to be followed; they are getting a committee to start analyzing the drone usage which is good; I would say I don’t total
I think it’s some sort of an invasion of privacy
I've not heard of this, nor have I seen them this is very creepy and dystopic it might start small now, but I am not looking forward to a future in a decade or two in which police drones patrol our streets we already live in a police state with more pr
I’ve heard it will be closely monitored but I have my doubts I don’t feel leadership is to be trusted too much
I’ve heard the company that makes them is from China and they are stealing our data If I am aware, and I have seen them, they invade the privacy of the backyards Intrusive

Appendix A Page 6
Invasion of my privacy
Just concerns about them trailing other people’s areas apartments, homes, properties even if there is investigation, they have to prove they have a substantial amount of evidence for that investigation
No but I hope they don't I don't think drones should be used anywhere and should not be allowed to have cameras I’ve seen neighborhood stories of people being spied on with them Not much but it sounds again like mass surveillance by our government, and I am not in favor of this control
Privacy and appears to be used in a random fashion i.e., surveying house parties during the day Privacy issues
Question is does it infringe on privacy rights
Read some citizens are concerned about privacy
The program exists, and is controversial to some considering it may be the precursor to ushering in a “police state”
They are using the drones to spy on people
They have been used successfully, and have promise if they are appropriately used with privacy protections
To what extent? There’s more of a probability it will be misused than not READ/SEEN NEWS STORIES (4.7 %)
A couple news articles about their use
Have read about it in the San Diego tribune
I have heard tv articles about the use of Chula Vista police using drones read the newspaper about the use of drones used in Chula Vista I have seen their drones flown I have read about it in papers and the news, and I think it is a good thing I have read articles & heard at least one report on NPR one reported item was the sharing of information with other law enforcement agencies
I have read articles and seen on the news that drones are being used to get to place faster than police cars
I have read several articles on the subject
I have seen some news stories
I heard they are using drones and I have seen it on the news, but they should only be used for violent crimes not for traffic or nonviolent crimes to make money for the city I only heard a story or 2 on the media on the subject they were using drones where they had a suspect inside a structure, and they used for situational awareness of the situation the person was in
I read articles and seen you tube videos
I read it, but haven’t seen them so not sure if that’s a thing or not I saw it on television there was a news report that it would be used for 1st responders and 911 calls I was told by a police officer the same that I had read already: that drones have been used to give an idea of what sort of emergencies services may be most necessary I’ve been to a presentation, and I read about it in the paper I’ve read everything about the scanners and drones and Motorola and everything I’ve seen news stories and I have talked to police officers and supervisors about the use of drones

Appendix A Page 7
I’ve seen on the news; instead of using expensive helicopters they’re using drones that are a lot cheaper and easier to maintain and can get into smaller spacers that helicopters can’t On local news reports about how the drone program isn't as transparent as it should be On the radio
Only what I see on next door neighbor app
Read articles in paper
Read it in the news
Read online news when the city first announced the drone program Saw a couple minutes of it on the news
Seen on tv
Seen reports on the news
Short articles in local news
Social media
Tv news reports
Yes, from social media, local news channels
Yes, I’ve seen news articles about both the use of drones, as well questioning the manufacturing of the drones and whether or not the data is safe
I AGREE WITH THE PROGRAM (2.6%)
Agree strongly
Fine with me
Good
Good idea
I like it I believe a drone can save lives in dangerous situations they are an extra set of eyes for law enforcement and a great source of documentation
I support the initiative within law enforcement bounds
I think it helps to deter crime I am all for it
I think it’s a good idea they can get to a scene of an accident faster than a patrol car I think it’s a great idea
I think it’s quite fascinating I’m excited to see how it has for the future I think reinforcements are great as long as we act upon them I think they are necessary, but we need a lot more than drones I’m for it …100%
I’m okay with it
It seems to me a good option of tactics in its development in the police department, that kind of a good use without abusing, of the system thanks
That's very good idea
HELPS F IND MISSING PERSONS/CRIMINALS (2.6%)
City uses drones in criminal investigations, finding perpetrators Have heard from news, it helps find missing people
I have heard that when they are looking for people on foot, they will use them I heard that they use them to enhance the lack of officers to search canyons if there's suspects check areas before sending officers
I heard that they’ve been successful on providing first aid to people in need

Appendix A Page 8
I heard you monitor people movement through drones
I know that drones are flown to track suspects, follow high speed chases, identify homeless encampments
I remember reading about it being used for missing persons program That they use them to case people’s houses
To help catch criminals, approve
CRIME SCENE MONITORING/SURVEILLANCE (1.8%)
Drones being used to surveil crimes being committed within city of Chula Vista I think is a great option to send the drones first to overview the areas I have experience seeing them great equipment
I've heard that drones are used for traffic problems, to keep an eye on gang or mob gatherings, etc.

Instead of car chases the used of drones yes for criminal activities yes nothing else It’s an instrument to surveillance
That they have been able to deploy quickly to crime scenes and give info to police officers before they can arrive and without placing them in danger
They have been putting drones to monitor security, it seems good to me Used for surveillance in yards and green spaces
Used to survey the community
Yes, for line of sight and, I believe, they may have authority for longer distances have not heard much recently
Yes, it to see the view above the area where safe to go to find THE FIRST CITY TO USE THEM (1.6 %)
1st in the nation, use to determine severity of situation before sending in personnel, have witnessed drones in use personally
I heard the city of Chula Vista was approved for a pilot program to use drones for law enforcement purposes, primarily in the area around city hall
I know it is the first one approved in the country I believe although this program is useful, it can also be intrusive
That Chula Vista is one of the regional and state leaders with their drone program That is cutting edge
That they are a leader in this technology
We have more drones than any other city in America all because we are close to the border Were the number one place in the nation who does it
Years ago, I learned that CVPD was one of only a few departments around the country to have been selected and funded to fly drones in a pilot/study program I regularly see large, black drones flying regular routes which I suspect must be CVPD drones Yes, that we are one of the first cities in the nation to use it

Appendix A Page 9
POLICE/PUBLIC SAFETY (1.0 %)
I know they are used and are of benefit in my opinion makes it safer for everyone It helps scout out situations before law enforcement arrives to give accurate information on the scene in real time
It would be beneficial to the safety of the people
Just that it helps keep officers and the public safe
Supporting department
That the drones are there; they search area, and they can have info and possible dangers to police officers early; benefits police have a safer environment Use of drones is a very efficient way to respond to many critical incidents without jeopardizing the safety of its officers
Well, it's more security for all of us.

OTHER (3.2 %)
Are being used to assist
Drone first responder program
Drone program increases police response times
Extra level of law enforcement
Faster response than officers on the ground so better information is provided to responding officers and it offers a perspective that officers on the ground don’t have from fleeing suspects First response to certain calls good idea
Good use of technology
Had there been more information provided it would've been better to received Heard that they need to change a lot of things
I have heard that they are positioned in several launch areas around the city and that they are only coming or going from a call I’ve heard that they don’t “patrol” looking for violations, which I would be against
I think the controversy with DJI drones has been overstated I’ve heard that the drones for the police are used for traffic reviewing instead of a helicopter If instead of using a ghetto bird or a beautiful German shepherd to do the dirty work, you’ll use the drone that’s fine
If you are not breaking a law don’t worry
Important
It is good that they are using them for solving crimes
It's consistent with other law enforcement agencies across the state, trying to maximize resources It’s a cheaper way to police you cut corners by not offering a competitive police officer wage by using drones
It’s a good way to fight crime
Last heard was experimental
Little
My dad lives in a rural area, and they use drones out there close to the border I know they are developing war drones which are kind of scary
Okay
Only targets west side of city
Only that they are used for specific reasons

Appendix A Page 10
That they can use the drones to keep an eye of a vehicle that they are trying to investigate That they have a cutting-edge drone program that cuts down on response times to calls That they’re a lot less expensive than a helicopter
NOTHING/DON’T KNOW (54.5 %)
Have heard nothing
Have not heard
Have not heard how it's used
Have not heard/read anything
Have not read, heard or seen the use of drones by the city Have not seen any drone around my area so I am not aware of it Haven't heard
Haven't heard anything
Haven't heard anything but nothing wrong with it
Haven't read anything about such topic
Haven’t
Haven’t heard (2)
Haven’t heard about it
Haven’t heard anything
Haven’t seen or heard about the drones being used
Heard nothing
Heard nothing about it
Hello
I don’t have information
I don’t know
I have heard nothing
I have not heard (2)
I have not heard anything (2)
I have not heard anything about it
I have not heard anything about police drones
I have not heard anything about this I have no idea
I have not heard of this, but I hate the idea of drones I have not heard, but it can be a double-edged sword for criminals who take the opportunity to commit crime
I have not seen red or heard anything about the city of Chula Vista using drones for law- enforcement and I wouldn’t have a problem with it if they did or if I heard about it I haven't found out about that
I haven't heard anything about drones
I haven't seen any drones
I haven’t heard anything yet
I haven’t heard much on the subject
I haven’t heard of anything yet
I haven’t heard too much; heard it is in place
I haven’t really heard anything about them I believe I have seen one here or there

Appendix A Page 11
I’ve heard nothing at all if residents aren’t sent information in the mail or advertisements aren’t made on the news, then many people would not hear I only listen to the news in the morning before work and for an hour when I get home
If is going to help to solve a case I’m ok
N/A (8)
Never heard
Never heard anything
Never heard of it
No (22)
No comment (2)
No nothing
No, I haven’t heard of it
No, I’ve never heard they are using it if they use it for chase then I would accept that None (14)
None that I know of
None this mayor does not share any info with residents
None, but would like to understand the parameters of use and how I’m protected my concern is that they’ll be able to view all aspects of my home, which in some cases can be abused not always, but lack of trust in the law enforcement with recent situ Not a lot, so don’t have an opinion yet
Not at all (3)
Not aware
Not aware drones are being used
Not familiar
Not heard (2)
Not heard anything
Not much (6)
Not much at all
Not much don't care
Not much send me proposals thanks
Not too much about that
Nothing (161
Nothing at all
nothing but sounds good
Nothing seen or heard
Nothing
Sorry haven’t heard anything
The only thing I remember a couple of years is that drones could be flown outside the eyesight of the operator
Unaware
Unfamiliar about the use of drones
Wasn’t aware of the drones!
Well depends on if they are using drones to catch criminals killers murderers and rapists, I’m all for it if they trying to catch somebody speeding then I’m not for it

Appendix B Page 1
Q10. What is the main reason you approve/disapprove of the program?

*Percentages reflect weighting procedure
REASONS TO APPROVE (N=477)
POLICE/PUBLIC SAFETY (20.2 %)
A life safety issue for police officers involved
A safe response to a crime in progress to give real time information to responding units Above all things, more protection in the family, where we live, today there is too much, crime and catalyst theft and gasoline in cars thanks
Aerial support would assist officers and reduce dangerous situations for them and the public Allows law enforcement to get a view of a scene without putting personnel in danger, allows for a fast response time
Anything we can do to keep the general public safe is important Because I live downtown where there are bars and drunk people and would be great Because if this is going to help solve crimes or find bad guys, it is important for our safety Because if we have that I feel more relaxed because our house just had burglary if anything like that it helps and can catch the people
Because it can better the community to make it safer
Because it doesn’t put people’s lives in danger because it’s a drone and they’re monitoring people that are probably doing something that they shouldn’t be doing, and I want them caught Because they can probably keep us safer
Because we have too much crime, we need to have all we can for security Benefit of our security
Better protection for our citizens against crime; I have already seen it on the news Better security
Community safety
Crime scene can be exposed while keeping our officers informed & safe For its potential to gather real time info without endangering officers and its potential to provide info that would avoid quick police escalation
For officers safety and victim safety
For our security
For safety I believe they provide a safer environment for Chula vista For safety of the people
For security
For the safety of the citizens
For their safety first and the rest of us as well
Government needs to be in charge, protect us!
Greater control and security
I agree with using technology to make the city safer
I believe it keeps the safety without risking police lives

Appendix B Page 2
I expect it will make me safer
I think it can be helpful so they know what the situation is, and they can more safely deal with whatever it is; I’ve seen examples shown where they were very helpful I think it could help safety of the traffic
I think it enhances the safety for the citizens of Chula vista I think it helps get out of harm’s way of crime scenes
I think it makes us safer
I would think it would keep crime down plus help finding elderly people If it is useful to keep the community safe and to find and detect criminals, I am ok with it If there’s visibility and transparency making accessible to the public for the greater good If they use a drone, they don’t have to send an officer and be put at risk In many cases law enforcement cannot get close enough via fire; via missing; person; drones are best tools to investigate; provide safety for others
Increase public safety
Increased capability for safe law enforcement however, there are privacy issues Increased security is important, but I think they should be used only for public events It can give valuable information and be safety feature without criminal seeing It enhances safety
It helps for safety purposes
It helps keep us safe; you can see more from the sky than you can from the ground It increases public and the safety of police officers
It is to protect us and them
It keeps people safe
It makes me feel secure - that if there is a problem, there is another tool to help solve it It may help keep the police officers safe
It provides safety for the officers it makes best use for their resources I will make solving crimes faster and easier best use of new technology
It will enable the police to have a better view of criminals and help keep our police and law-abiding citizens safe
It's safer for personnel and assist in high-risk situations It’s good for the city it helps police
It’s less dangerous to patrol with a drone
Keep us safe
Keeping neighbors safe
Keeping the fine city of Chula vista in check
Keeping up with technology to assure officers are safe and they save money by effectively using manpower resources
Keeps citizens safer
Keeps officers safe
More police eyes make things safer
More safety for officers
Office safety, enhanced situational awareness
Officer safety
One feels more secure in the area
People will feel confident for the security and protection

Appendix B Page 3
Police are in a war with crime; they have to have an edge and there is always a possibility someone will exceed or misuse power; they need to protect themselves and protect citizen Police need all the advantages they can get to keep the community safe Primarily it's an officer safety tool
Protecting lives of personnel
Provides police with added visibility to be safer presumably Public and officer safety, cost effectiveness, visual record Public safety (7)
Public safety and safe neighborhood
Public safety and to better see what is happening in the situation Public safety legitimate surveillance
Safety (10)
Safety for the officers and people on the ground and helps to find problems with less manpower and force
Safety making things flow faster so games won’t be played amongst people because there will be proof; the drones can help out with a lot of accident victims and issues like that it will keep our roads safer
Safety purposes I have nothing to hide so I don’t mind them Safety, efficiency
Safety; I think it’s used to provide a safety net for their officers and the people they’re responding to, and I think it’s a good idea to have an extra pair of eyes out there Safety; let’s say they're chasing a suspected criminal that tried to hide and run away from them - they can track them like that
Security (4)
See what is going on in a safe way
The drones are for the safety of the police and hopefully others To ensure the safety of all involved, including police officers to help apprehend suspects and the ability to record from above
To keep officers safe and to not risk lives or safety
To keep the community and the officers that protect us safe To protect the citizens more than they’re doing
Use all the tech you can to enhance safety, the bad guys are doing the same in the opposite direction
Will be safer for police
Will keep our neighborhoods more safe give access for police to investigate crimes You get less people involve and they can see everything without getting hurt

CRIME SCENE MONITORING/SURVEILLANCE (19.5 %)
A recording of an air view can provide important information Able to observe from a birds eye view
Allows cops to survey a situation instead of guns a blazing Always police to view areas that may be difficult to see on foot An efficient way of getting a different view of a scene; minimizes cost of helicopters

Appendix B Page 4
As a previous said drones are very effective way to get visuals and why range throughout the city and if used properly it could save a lot of people
Because it assists in pre analyzing crime scenes prior to arrival Because of my experience of the people around the corner who are known to do drugs; need to catch them in the act; monitors their activity
Better view of actual and factual evidence of the scene or crime Birds eye view of everything when crime and such a down fall of many neighborhoods on Chula Vista have gone down and ugly
Concerns of illegal activities that should be watched and potential abuse of overused Correct reporting
Cover a larger area
Criminal activity can be monitored and documented
Criminal surveillance
Documenting crimes and having evidence
Drones can be used as human eyes and ears to evaluate situations before putting officers in the mix the more info they have in possibly dangerous situations, the less likely the situation will escalate
Eyes in a potentially dangerous situation, to protect the lives of officers and other innocents Eyes on the ground from the sky can more easily see what’s needed For police to be able to have eyes over a crime scene; an aerial visual of the area Gives different perspective not able to see, look back on it later Gives our city better coverage
Having a recording of an incident is beneficial for everyone Helps cover a bigger area, from the sky also I see that police can get a better idea of the problem and create a better strategy
I approve because maybe they can catch people when they are running through yards I approve of the police department using drones to get a better visual of where a crime has been committed because then they can see the full spectrum from above and perhaps that will lead to information as to what really happened and perhaps who did I believe that it is helpful to be able to look at a whole crime scene from a farther perspective than just up close
I feel like it can be beneficial in terms of giving law enforcement and fire fighter personnel a better idea of the environment they’re going into
I feel that it could get a better perspective and it would be more neutral if they did that I think it can get a better way of the incident before the police get there so they know what is happening
I think it could potentially mean less people are at the scene causing a distraction to drivers and maybe keep more lanes open causing less of a traffic jam I think the drone program allows the pd to get a better visual on potential crime scenes, and that better understanding and visibility helps protect those involved in the situation, the responding officers and the public at large
I think they can check everything better
I think they will be able to observe what is going on in the city; that way they see something with the drones they can look into; it can be a crime
If above incident
If locating a suspect and to be aware of crime taking place

Appendix B Page 5
If you are using it for the purpose of monitoring certain situations and not for keeping surveillance of people, then it is beneficial not only to police but also for the people who is affected; it’s useful as a watch dog because it is being recorded; a
Improves situational awareness of the police
It allows officers to visualize what’s going on beyond their line of sight It gets eyes on stuff it gets eyes on somewhere that people can’t see It gives arriving officers a good description of what they are walking in to It helps to use drones to see wat we normally can’t see I support use of it for occurring crime and instances but not for random fly-bys in neighborhoods
It provides a real time picture of what’s going on the ground to supervisors to ensure officer safety and public safety
It provides data that can be utilized to determine the cause of an incident that might not be visible from ground level it provides a different view
It will aid the police with a timely and up to date situation in a given place and time It’s a good way to see things
It’s being used appropriately to scope out situations that might cause police problems Its needed for crimes that are committed so they have evidence on camera Just in case there are places that are inaccessible
Live coverage
Maybe can catch people doing bad things
Officers need to know what they are getting into
Officers will be able to see in 3d vice 2d, i.e. birds eye view from above plus ground level Only if it's video of an incident not watching all people who are minding their own business it’s good to get all the facts of a situation the drone could get more detail Provides live video surveillance, speeds response in the correct area, enhances searches, provides quicker response and identifies where criminal or criminal activity is Provides more accurate info
Real time
Real time accurate video
Real time preservation and surveying
Real time surveillance can catch criminals more quickly Reduced cost of patrolling, massively increased coverage of patrolling, reduced risk to live officers, increased effectiveness and safer deployment of live officers Situation awareness
So, police are able to see situation prior to entry onto scene so they won’t have to use deadly force as often
So, they can catch and see what they need to see faster So, they can see more when the crime is happening
Sometimes police on ground are not able to get all information Stealth tracking
That it keeps track of the city; and that they should do whatever they need to monitor it, or keep an eye on emergencies
They can appraise the situation without putting anyone in danger They have a birds eye view to find someone and its very helpful They’re able to see what’s going on without being there in the middle of the incident and there’s more coverage then

Appendix B Page 6
To video actual police activities
To view what’s going on in an area and fix it
Visually captures events
Well, it keeps more eyes on the neighborhood
You can get a view of what is going on when a crime is being committed from a birds eye view from the air so you’ll see things that you wouldn’t normally see You could see the location incident occur before officers get there AID POLICE INVESTIGATION (18.1%)
A good use of science to help with things that need to be done Accuracy in the reality
Again, any tool that can be used to catch and prosecute criminals is a good thing Allows the pd to size up the incident before officers arrive also allowed for finding lost people in the neighborhood
An excellent way for police to conduct their business more effectively Anything that helps law enforcement get real time assessments of situations is just great policing more information means better understanding and appropriate effective response keeps everyone safe
Because the more you know about an incident the more you likely you can solve the problem Because they are trying to help us; it is going to help police investigate if there is a problem Crime
Crime investigation and prevention
Efficacy and well use of its resources quick feedback to the police officers Evidence against someone
For ongoing criminal investigations, it gives important information but, I don’t like that they would just fly over anywhere to see if a crime might be committed Gives investigators more data, gives immediate visuals on incidents, may be a deterrent if bad actors aware of the device or that such a device may be deployed Giving the police more real time data allows them to better assess a situation Help actual crimes
Help fight crime (2)
Help solve the case faster
Helpful
Helping solving crimes
Helps law enforcement
Helps police
Helps stop crime
Helps with diagnostics and assessment of the problem at hand versus 20 bystanders with cellphones
Helps with law enforcement
I am for anything that is going to help
I approve because nobody’s perfect and if there’s an accident something could be missed that when they go back and look at the film, they could spot it I just think that adds to the help that a police officer could have missed something

Appendix B Page 7
I do not want anyone not guilty if something being accused of doing something illegal on the other hand, I don’t want someone guilty getting away with committing a crimes I think anything that helps the police, or fire department find the guilty per I feel it helps police officers do their job
I feel like if it is used to help solve crimes especially violent crimes; it is in the best interest of the public
I guess if it helps with investigations or catching criminals, I’m all for it I just believe that it will help find some crime
I like the efficiency behind it as well as the real time information its able to provide to the public and police officers
I think it can be useful to enforce laws and help police in their activities I think it could be added information in handling the situation I think it gives more information
I think it helps for information gathering
I think it would be helpful they wouldn’t have to send a live person they could still get valuable evidence while investigating a crime
I’d of criminal behavior
I’ve been in military drone program I know what they are capable of, if the police use it to id criminal activity, then why not
If I’m not doing, I say go for it get the bad guys
If it helps in finding what they are looking for it will be beneficial If it helps with crime
If it helps, I support it
If it helps, then solve a crime scene it’s a good thing If it provides fax and much needed information, then it is a good thing to help solve whatever the issue is
If it will help in anyway, I’m all for it
If it will help with law enforcement, I’m for it
If the drones help the police serve the residents better, then I approve them If they are investigating and that helps why not makes job more efficient If they catch a crime, then that’s good if they don’t misuse the info that they get If they could use it for evidence, they need
If used properly, these are tools that can assist in handling the current situation If you are looking for a crime it would be a good help
It allows the police to fight crime and get better results for the community It gives extra evidence
It helps catch criminals, yet I believe the China drones should not be used American drones should be used, even though cost of new drones would be expensive It helps make their job easier
It okay for police to use them for law enforcement purposes; but not to scope peoples yards It’s an enhancing tool for valid law enforcing
It’s easier to determine which actions need to be taken It’s law enforcement account of the situation to inform other law enforcement and not just a civilian opinion
Law enforcement tools
Might make it easier for police to investigate dangerous areas

Appendix B Page 8
On one hand it can help control onsite investigations, but not totally confident it won’t be used properly
Provide more information
Provides police a new tool
Real time, active pursuit of real crime
So, if there is an incident then law enforcement would have a better understanding of what actually happened
Solve the crime
Sounds like it could be useful
The information is more accurate
The main reason would be to aid in solving crimes and accidents They support our police department fire department and first responders This is a crime area it provide the police a picture of the area where they’re going to either go arrest someone that’s committed a major crime or so a person who wants to commit suicide, or someone has kidnapped an individual
To catch criminals
To find faster any type of vandalism and drug use in areas where there are children To get important information about accident
To have more control when there is an incident
To try to get criminals of the streets
Well, I’m a person who is pro law enforcement, I think it would do a good job and nothing wrong with that, if it helps them to investigate and solve crimes then that’s fine Well, it would help a lot to clarify any incident
FIND MISSING PERSONS/CRIMINALS (6.7 %)
Any help the police can get to catch criminals
Because sometimes it might be a little easier to catch suspects Catch the criminals
Could help in suspect apprehension
Criminal catching
Easy to catch criminals
For accidents or real time location of at-risk people
For use in identifying potential witnesses/participants Get the bad guys
Help catch criminals
I have an elderly friend of mine that was gone, and we couldn’t find him, and they found him with the drone and probably saved his life
I want to catch criminals
If anyone can do it the police should be able to
If it helps find a person, they are looking for and it’s not intrusive that is positive If someone is running, they can make the drone find them easier to find people If the drones are being used for searching a fugitive or someone leaving a scene of an accident and for all legal purposes
If the drones are legitimately being used to locate or witness a crime in progress, then that will be a good reason to use them

Appendix B Page 9
If the police are looking for a criminal fleeing the area It could be used to find lost children or abducted children It helps them find people that are lost; whenever someone get lost you can hear the helicopters flying around because they are looking for somebody if they have a drone, they probably can find it faster
It will provide better and faster info for the police to catch the bad guys Makes it easier to catch criminals they have too much of an upper hand So, they can find perpetrators
So, they can find the people on suspicion of a crime
The drones can help cover larger areas and provide detailed descriptions of subjects or if they need to look in areas that are hard to get to and would not possibly be seen by those unaware They can locate criminals
To catch bad people and sneaky people and people not being good and or responding to an emergency to keep our city safe
To catch criminals
To catch law breakers, help keep police from ambush’s
To find criminals faster
To find to find missing people and finding illegal people in that area the border gate is open we need to watch illegal person
To help catch criminals
Well, I use drones on call of duty it helps me hunt down the enemies without much effort Will help them find criminals a lot easier
Would be able to search a wider area for missing persons HELICOPTER REP LACEMENT (5.5 %)
Cheaper than a helicopter
First of all, it is much less expensive than helicopters and if you’re not in trouble why should you be concerned
Helicopters were used in the past this is cheaper
How they use the helicopters they can also use drones instead of going through neighborhoods or schools they can use drones instead
I don't see it any different than a helicopter
I have strong mixed feelings; I do believe we need; we have helicopters flying over; I see no difference of helicopter; I see no reason drones is not acceptable I think it is much safer than using a helicopter or any other type of vehicles that could be dangerous to a person or police officer; it is more cost effective I think it’s a lot cheaper than putting out a helicopter and its better on the environment If they think it will help, I think it’s a good idea; if it’s really helpful and is used right it could be good; drones are cheaper than helicopters
It is not an invasion of my privacy unless the cameras are looking at me or my family at times when privacy is expected, and no lawful reason exists helicopters provide the same capability but at a much greater cost and risk
It seems it’s a more cost-effective way to see crimes in progress than helicopters are It's a way of chasing or locating thugs, rather than helicopters, which I’ve seen them use

Appendix B Page 10
It's more cost effective than a helicopter and it's air crew as well as being able to extend aerial surveillance
It’s cheaper than a helicopter and it doesn’t put pilots at risk It’s cheaper than a helicopter but it is the same thing Less helicopters?
More cost effective than putting up a helicopter and appreciate using technology to catch criminals the drone can go where patrol cars cannot
More eyes in the sky; there can’t be more helicopters; they can chase cars and such; area surveillance is good
Probably because it does not cost as much to survey that way compared to like a helicopter Quick to deploy and cheaper than helicopters
Using helicopters is really high cost which is waste of money drone’s maintenance is really cheap compare with helicopters city has to save money and reduce taxes We have a huge city with a lot of open spaces, these drones are useful instead of helicopters Well, it’s a way for them to quickly assess whatever situation they have Chula vista police department don't have helicopters so that would help them out IMPROVE RESPONSE TIMES (5.4%)
Allows law enforcement to quickly and more accurately respond to criminal activity Any additional data can help with emergency response time and solving crimes Because they can respond quickly
Can be useful in preventing and responding to crime
Efficiency of response time for calls, extra eyes in the sky to track ongoing crime events personal innocent? Then there is no reason to feel privacy is invaded, there is nothing to hide Expedite the process
Fast response
Faster eyes on incidents
Faster response times
Faster response to direct assets where needed
Faster response to violence
Faster security
Faster to respond
For real time response, to get help needed where it needs to be, to pinpoint location, for secondary surveillance
Hope it’s faster response
Hopefully it will target criminals faster and police can respond to 911 calls faster I approve of the use in response to an active call I approve of its use in preparation for an operation I do not approve of drones used to patrol without any real destination, in place of an officer in a car
Improve police actions
Improves police response times
It improves response time, help obtain evidence and can save lives It save time for the police to arrive
More speed and the use of new technology is important
Potentially faster response; covers larger area with fewer people (reduces labor)

Appendix B Page 11
Quicker response (2)
The drones can get to scenes of crime/accidents faster than vehicles and can provide information The drones get there faster, and they are able to see what is happening Time is money in business and I’m sure the same can be applied to first responders, in that time is life
USEF UL TOOL/TECHNOLOGY (4.7%)
Another step in improving technology; police better track for what they are looking for Drones are another tool to fight crime
Effective and efficient
Efficiency and effectiveness
Everything is electronic these days so why not use drones for that as well bit of overreach, but I also see some benefits
Good tool for solving crime
Got to move towards a modern life
Hi tech
I am for improved technology
I believe that it is necessary to use the latest technology for a faster and more effective service to update
I guess the technology I guess they use it to see what the situation is without going in there I think it's a valuable tool when properly used
I think police need all the tools to get and arrest people that comment crimes I think they do a good job
If technology can get things done in a quicker safer manner than why not If technology can help or get the job done why not use if work smarter not harder! It is urgent to use all the technology because the situation is getting worse every time Its efficient just another tool to help them out on the field Other agencies use the technology already and have benefit greatly Research has demonstrated that drones can be used in a variety of helpful ways we should take advantage of the ways that benefit Chula vista
Sounds like a tool that helps them be successful at their job Technology
Technology should be used to benefit our society
They utilize technology and are using it for good so as long as they say what they are doing it fine Useful resource
DETER/REDUCE CRIME (1.8%)
Anything to deter crime city should also do something about people driving recklessly (i.e., too fast, running red lights, racing) and they should also do something about the loud mufflers Because it would be easier to minimize crime, criminals would be aware of the drones Because we don’t have enough actual feet on the ground and the drones are the next best thing; I think it’s a good idea if it deters criminals
Because you can avoid crimes like robbery and others, and it might make it more safe Crime prevention
Help to stop or solve crime

Appendix B Page 12
If it helps in preventing crime, ok
It can deter crime if criminals know they can be watched via drone It deters crime
Reduce crime through deterrence, stop crime real time
Reduces crime
The main reason is to lessen criminal activities in the area or something like that to reduce criminal activities
ONLY IF USED PROPERLY FOR INCIDENTS/EMERGENCIES (1.8 %) As long as technology is used according to proper guidelines and rules, I believe the police can use drones appropriately and safely
Emergency situation
Excellent tool if not abused
For emergency
I think our privacy is import but if it helps the police its good then as long as it’s used for the accident
I think the drone could be helpful in determining needs in emergencies, I think as long as they are used responsibly and not to entrap people or cause unnecessary privacy issues, they should be used but not flown lowly when directly over houses
If it is only used during or after an incident
If it’s for an incident I wouldn’t mind but if it’s just flying around monitoring, I don’t approve If it’s for an incident I’m good if it’s just because they think it’s ok, then no If used properly and constitutionally, can be useful for le It could be good if it's handled right, or it could be bad if it's handled wrong Seems to be incident specific
Transparency
Well because it depends on the situation it for accidents for crimes and something like that, I can approve it
ADDITIONAL POLICE MANPOWER (1.5%)
Helps with the reduced manpower that the department is facing I think they need all they help they can get
It is cheaper than sending an officer and it is faster than an officer Maybe there will be more police presence in our area
More eyes in the sky there are only so many police to watch everything drones could be of extreme help!
Not enough officers
Not enough police on the ground
Not enough police to be everywhere
Reduces the number of badges necessary and potentially reduces danger to them Shortage of police officers, drones can assist in keeping crime rates down There is less police presence in east Chula Vista we need more eyes to deter crime such as car and catalytic converter theft, speeding, package stealing and more We don’t have enough police in east Chula vista this is not the ideal solution but better than nothing

Appendix B Page 13
With everything that has happened in the past year like the Black Lives Matter movement and etc. this is assistance to the police because they don’t have enough manpower USED FOR TRAFFIC INCIDENCES (1.5 %)
Can used to assist and monitor active crimes, such motor chases or bust or active 911 calls to help the police gather information without putting themselves or citizens at risk not to be used at all times to monitor everyone’s actions
Doesn’t disrupt ground traffic
High speed chases
I support law enforcement people drive recklessly too often I was in an accident recently in Chula vista, on Otay Lakes rd., where I was t-boned by a driver going full speed through a red light, which is extremely common here I don't trust that the engineers are actually watching these cameras
I was watching twitter they were trying to catch this bad guy in a high-speed chase, and he hit 4 cars and police couldn’t find him but then they used the drones and it helped to find him, so they caught him like that
People are drag racing cars on proctor valley and or going fast, we need more police giving warnings or tickets it is very dangerous
Reduced impact on traffic and environmental issues
CRIME IS INCREASING (1.0 %)
Because 3 weeks ago my work van got broken into and I’ve been hearing about more crimes also so let them put drones out
Because there is a lot of violence and doing that might give them an advantage in solving the issue Crime in Chula vista has gotten worse over the years; and I just have had multiple issues with the involvement of police in several of those cases where there wasn’t something that was a factor or there wasn’t enough proof of the crime
Crime in Chula vista seems on increase no longer feel safe walking for exercise or to do errands why isn't city rolling out expanded more comprehensive programs to help unsheltered and extremely destitute residents of our city
I TRUST THE POLICE/I HAVE NOTHING TO HIDE (0.8%)
Again, I have nothing to hide
I don't have anything to hide
I don’t think the government will do something to hurt the people and I feel it’s good for the community
I have nothing to hide
I trust the pd and I am not a criminal
I trust the police

Appendix B Page 14
OTHER (4.7 %)
Because too many homeless, not enough funding
Don't approve
Drones can't kill people of color however you are somewhat invading citizens privacy I don't think it's good
I hate thugs
I have a brother-in-law who is a Chula vista police officer If they don’t have body cams, I approve of it
Invasion of privacy
Invasion of privacy of innocent people and potential for abuse It is because it is a good program where no one can get hurt It's a good idea
Program
Yes
NOTHING/DON’T KNOW (6.8 %)
N/A (4)
No comment
None (3)
Not sure
Saves helicopter surveillance
Nothing (9)
REASONS TO DISAPPROVE (N=92)
PRIVACY CONCERNS/GOVERNMENT OVERREACH (78.5%)
1984
A lot of this programs and software are equipped with software that contain biometrics the us government doesn’t have jurisdiction over the technology that is stored in Chinese technology Abuse of program and invasion of privacy, worsening of profiling Again, mass surveillance the government is taking too much control Again, there’s more chance it will be misused
Because I believe that as individuals, we have the right to privacy Because I do not trust the police in a way that benefits the public and that they do the right thing by using that type of technology and that it is equally equal for everyone and does not depend on how people look at themselves
Concern for privacy; constitutional rights of privacy and overreach of government; it’s very different from license plates and tracking criminals; we have lost too many private property rights Don't trust drones think it’s an invasion of privacy Trust people more Extreme invasion of privacy, has not kept us safer, don’t trust police at all and want the whole department redone
Feel like some people need their privacy
For security reasons
Freedom

Appendix B Page 15
Getting into people’s life; like a police state; I hear it humming above my house; weeding several times
I do not think private citizens should be under surveillance any time I don’t trust people not to spy on others It's too easy to invade privacy I just don’t like them using drones this could invade the privacy of residents I think personal privacy in gatherings makes it feel like you’re being watched even if you’re not breaking the law in general you feel watched
I think that I do not approve; I am not happy that they are seeing me I think that it violates people’s right to privacy in their homes and yards If they’re going to use drones for incidents, active incidents, that’s one thing but if they’re just going to be sending drums around looking for crap, that’s invasive Infringing on privacy of individuals
Intrusive
Intrusive on the privacy of people
Invading my privacy, I don’t like surveillance of innocent people and I am one of them Invasion of my privacy
Invasion of privacy
It can be used to spy on other people like innocent bystanders It could be an abuse of power
It intrudes on our privacy
It is none of their of their business; stay out of my backyard; I don’t believe in a police state It’s a slippery slope- I’d prefer not to live in a surveillance state Might be use just to spy
More of my privacy if it’s too close to my window
My concern is that this will be a steppingstone to escalate further surveillance of normal behaviors and interactions that may be misinterpreted and may have a negative impact on the community trust in the police department
My privacy
Overstepping my personal freedoms and invasion of privacy Police end up recording and viewing events that they normally would not have access to without drone access These video feeds are easily recorded and could be used to go after people who are not under criminal investigation huge invasion of privacy for Possibility of mass surveillance, noise, safety
Privacy (6)
Privacy act
Privacy and data security and governance
Privacy and government overreach
Privacy and limits use of drones
Privacy concerns, and safety
Privacy invasion
Privacy issues
Privacy our right to privacy
Privacy people are against communism
Privacy; I don’t feel that they should be doing that
Probable invasion of privacy Already there are occasional drones over my home Safety and privacy

Appendix B Page 16
See them flying over my house, could easily look into property and backyard They can just film me going somewhere
Surveillance of unknowing citizens
Surveillance without probable cause is against the law Let’s all take a moment in learn about United States laws before implementing technology that violates our civil liberties otherwise, we are no better than 3rd world countries
The definition of incidents is up to the police to determine It’s another chance to surveil the citizens without oversight or significant need
The PD should not be able to do or use anything the ordinary citizen can't The privacy There is no way of regulating what the drone is filming The purpose for which it is being used for active crime scenes it's ok but no just flying around the city snooping on residents
They can fly a drone anywhere in the neighborhood and can use the data it will disturb my privacy in my backyard
They'll use words like " to keep the public safe" but I feel it'll be use for more purposes than that When you fly drones, you collect more information that's not in the best interest of the public They’ll be using it to take away people’s privacy
This is also hyper surveillance I don't want police watching me and my community Too easy to violate rights for privacy
Too much big brother, not enough privacy
Too much Big government
Too much surveillance, I understand it’s fir good reasons, I just don’t like seeing them, makes me feel spied on
Violates privacy
Waste of tax dollars and invasion of privacy
We don’t know what they are truly using it for
Who wants to be watched 24/7
Will be abused
You never know when they invade your private property, they may record thing you don’t approve WASTE OF RESOURCES (7.9%)
Not sure the purpose and usage is worth the resources utilized We should not be wasting our cities resources buying more toys for our occupying army; the goal of putting more people in jail is counter to solving our cities problems; punitive justice is not justice and leaves our communities poorer and worse off OTHER (10.6 %)
Because they annoy me
Depends on where the incident is occurring and how the drone is being utilized I don’t know how I feel about drones flying around in general I think it’s because there wasn't information provided before I think they can get the information on their own
Invasion
It depends on what it will be used for It should be for both police officers and the public

Appendix B Page 17
It doesn’t deal with the issue of the city not being able to hire police officers It stops you by using these stop gaps
It is because it invades air space that the military needs Videos don’t capture everything
NOTHING/DON’T KNOW (2.9 %)
I have not heard about it; not informed enough
Nothing

Appendix C Page 1
Q16. What have you seen, read, or heard, if anything, about the city of Chula Vista’s Automated License Plate Reader program?

*Percentages reflect weighting procedure
THEY'RE BEING USED (7.8 %)
A bit
A lot and I supposed it
A lot, a read the report regarding this issue during the council meetings that addressed alp Am somewhat familiar with the tech have no knowledge of Chula Vista’s use of it Everything
Heard about thought it would be helpful
Heard very little
I am aware of this
I have heard about it because I know someone in law enforcement who says they use it for their job I have heard of it I am aware of the system and support 100 % I have heard that the system was going to be implemented and it seems good to me I have not heard about Chula Vista’s license plate reader program but am aware of one that was implemented in la
I have seen, read, and heard about the program
I haven’t heard about Chula Vista’s policy, but I do know what it is I haven’t heard anything specific about CVPD, but I know some agencies use them I heard a little no specifics, just remember hearing it was going to be implemented I heard it exist and that it was functional
I just heard about the use
I know they have the capability of deploying it but do not know if they have or not I only know the devices are used
I read briefly not I am not too concerned; it'll cut down on taxes; information is already public information
I've read about it, and I approve
I’ve heard about the program but not sure how it will be used I’ve heard that they have it I’m not overly fond of the idea I’ve heard that they use them
It’s in use
Know about it
Limited info
Not much, but in principle I disagree with any automated system trying to track and site citizens of the community automatically
Only aware some police cars are equipped
Only that is been implemented
Only that there is one
Probably heard about it

Appendix C Page 2
Seen in other communities
Some (2)
Sorry I haven’t heard too much about it aside from the definition That they are in use; it’s regulations and oversight are a mystery to me That they have a reader
They use them
Very little
Very little do not know much
Yes (8)
Yes, a little
Yes, and I don't like it
Yes, at a public meeting
READ/SEEN NEWS STORIES (4.0 %)
I have heard about it on the news; I think that is good I have heard about this on the news on television
I have read a number of articles; tech books on scanning; data information collected on automobiles; it violates my individual rights; I am totally against reader license program I have read several articles about the subject
I have read some articles published last year
I have read some news stories about it
I have seen and heard about it in the news, and it should only be used in violent crimes not just for the city to make money from traffic violations or nonviolent crimes I’ve seen news stories
Local channels have talked about the program
Media is attacking a good program to keep us safe
News
Newsprint, digital media and neighbors
On the radio
Online articles and local newspapers
Read
Read it was under consideration
Read online and was unaware that Chula Vista was not thinking about it Social media
That would be a violation of reasonable cause to get up on my business Yes, from VOSD
Yes, I have heard about it on NPR and have read several articles, as well although I think it is a nice feature for the officers, I don't think driver's should be pulled over for lapsed registration alone Yes, news reports
Yes, on local news reports about that info being shared with other law enforcement agencies; especially federal ones

Appendix C Page 3
INFORMATION SHARED W/OTHER AGENCIES (2.4 %)
I heard they stopped using it because it was being shared with ICE I know that they perform the license plate reading and we’re sharing with out of state and federal agencies court case disallowed this practice
I read criticism in the newspaper that the program shares information with other entities I saw a news article where they shared it with us customs; it made me extremely concerned that plates were being shared with other agencies
I’ve heard about that, and I know there’s a number of people concerned; it comes down to who has access to the data as they were sharing it pretty widely with other departments; supposedly they aren’t doing that anymore so as long as the information It records data from all vehicles and occupants in its view and sends the info to different law enforcement agencies
It's also used by other jurisdictions and is able to recover stolen vehicles and identity expired tags more quickly that a human eye, by far
Read that it allows police to find law breakers easier in dozens of cities across America That the information can and has been shared with other entities it doesn't matter what type of entity, any sharing is a violation also, I don't believe a single word from any aspect of our city government
That they gathered and sold our data across the country in violation of my privacy rights That they might use it to illegally deport people
Yes, where data is shared with SANDAG and other agencies nationwide PRIVACY CONCERNS/GOVERNMENT OVERREACH (1.5 %)
I have read that privacy and immigration activists fear the LPR cameras will be used to enforce immigration I have read that some people fear the LPR cameras will allow the police to track the movements of innocent people all over the city
I learned of the program via NPR - this is no doubt a violation of public citizen’s privacy and I remain supremely confident that all data collected will eventually, by some party, be misused Invasion of privacy
Know about it and it is, and it is an invasion of privacy Only some information-not much I don’t know how much of an invasion of privacy it would bring Privacy is in decline
Recordings were being used for more than just license plates is what I heard Sometimes videos might impact innocent people and doesn’t tell the full story That the cops can just ride up and down the road and pull over any car that their system flags Violation of our civil liberties, we must secure the future for our youth, but not this way, by violating our freedoms
Violation of privacy
Wasted resources; big brother butting in people’s lives Yes, including a privacy policy that tells me that they are invading my privacy does not make the situation better

Appendix C Page 4
PEOPLE FIND IT CONTROVERSIAL (1.5 %)
A lot of people don’t like it
Activists are outraged about lack of civilian oversite criminals as well are opposed to the increase in police ability to apprehend their colleagues
I heard there’s controversy around it and they were considering suspending its use It exists and is somewhat controversial to others
Its potentially problematic
Only complaints that it doesn’t work 100%, 100% of the time it will cost more to fix the mistakes People were concerned about the plates being read by them and I don’t understand the purpose of why they are doing that
That people don’t understand what they are used for
There is some controversy some believe that data is, or can be, used against minorities SCANS LICENSE PLATES (0.6%)
I’ve heard the police have implemented it and that it can scan a certain number of cars in it circumference
That it works with scanners
That they can read a lot of licenses at one time and know a lot about that person instantly They’re monitoring for criminal activity and also to make sure plates are up to date Yes, it scans license plates driving by
OTHER (3.5%)
At some traffic lights
Can have errors
Everything stated is bs, they fly over us in a parking lot doing nothing all the time, the city should train actual professionals people, not drones, in social work, mental health, etc. and place extreme vetting on all police to make sure they understand Good
I am a retired banker my customer invented a license plate reader I believe this is a product that is essential in this era to fight crime
I have heard of it my car was stolen and that is how it was found I have heard very little, but I think it can be a useful tool if not abused I heard it was cut back the use has been greatly reduced I know the company the city is using for the cameras
I understand the program
I ushered the technology in years ago in it for police I integrated it with personnel I was part of coalition that tried to take that program down I’ve heard that even though there are very few vehicles using it, at any given time, at least one of those vehicles is on patrol, so the technology is ultimately always in use If it is used for right things, it help to reduce crime but I’m not sure how Chula Vista use If properly used and used for their purpose, I approve but if they are used for other situations I disapprove
If run a red light, photo of plate will be taken
If you got nothing to hide that it should not be a problem Is very advanced

Appendix C Page 5
Little doubtful about that seems unfair
Same as drone use; innocent Then there is nothing to hide, nothing to fear Seen them flyover the neighborhood
That it helps police without endangering officers
That they have it at the mall (Otay ranch)
There’s been counter and it’s been miss placed
Very bad idea
We’ll worth the time and money
Well, it is to make the streets better
NOTHING/DON’T KNOW (78.7 %)
1st time hearing about it
Do not know anything about this program
Don't know
Don’t know much about it
Don’t know, is that a good thing?
First time I have heard of it
First time I heard of this
First, I hear of it better not be used to give out traffic violation tickets Have not heard (2)
Have not heard about it (3)
Have not heard about it at all
Have not heard anything (4)
Have not heard anything but do not trust city leadership to use the data Have not heard or read about it
Have not seen, read or heard
Haven't heard anything about it
Haven't heard of it
Haven’t hear about it at all
Haven’t hear anything
Haven’t heard about it (2)
Haven’t heard about it, my concern is that California is so corrupt that any video can and will be used and abused can we please be honest I know and love and work with police officers daily, they are normal people too and I support them completely b Haven’t heard anything (2)
Haven’t heard anything about it
Haven’t heard anything but approve since I got my plates removed from my car Heard nothing about it
Heard nothing about this
Hello
I do not know anything about this
I do not understand the question
I don't even know such a program exist until now
I don't recall
I don’t care

Appendix C Page 6
I don’t have information
I don’t know
I don’t know about it
I don’t know much about that
I have heard nothing
I have heard nothing at all
I have not heard (2)
I have not heard about until now
I have not heard of anything concerning this topic
I have not heard of it
I have not listened
I have not seen anything
I have not yet been made aware of that program this is the first mention of it that I have seen I haven't
I haven't heard anything about it
I haven't seen any of that show
I haven’t heard anything about the automated license plate reader program I haven’t heard anything I’ll all for safety but I’m against over taxing and overregulating everything! We have enough of that with the state don’t impose more fees on the community and businesses
I haven’t heard much to give my opinion on it
I haven’t seen read or heard anything about automated license plate readers, but I was a victim of a crime and I wish they had more cameras on the freeways to read license plates because maybe they would have found the person that shot me
I know nothing (2)
I was unaware
I’m not familiar
I’m not familiar with the automated license plate reader program I’m unfamiliar with it
N/A (10)
Negative responses
Never heard (3)
Never heard of it (4)
News to me
No (43)
No comment
No idea sorry
No knowledge
No sure how it works
No, but I am in support of the initiative should not concern law abiding citizens No, I have not heard about the license plate reader it’s a good idea to have license plate reader to find stolen car
No, I have not heard anything
No, I haven’t
No, never
None (18)

Appendix C Page 7
None I only hear crickets with this mayor
None so far never heard of any comment or may have been a party to having my car’s license plate read by such a device at least not that I know of
None, which shows there is little to no information distributed to residents Nope (2)
Not at all (3)
Not aware (3)
Not aware of this program
Not familiar
Not heard (2)
Not heard about it
Not heard anything (2)
Not heard much
Not much (10)
Not much - I have heard the term used
Not much at all
Not necessary
Not seen
Not the cv version but heard about it in general
Not very much
Nothing (183)
Nothing at all
Nothing doesn’t sound good
Nothing much
Nothing on this topic
Nothing really and I subscribe to CVPD and cv fb and twitter Nothing, I didn't know
Nothing, I’m unaware of this
This is the first time I heard this
Unsure, sounds ok
Until today I hear it, I was not aware
Zero

Appendix D Page 1
Q18. What is the main reason you approve/disapprove of the program?

*Percentages reflect weighting procedure
REASONS TO APPROVE (N=399)
DETER/REDUCE/SOLVE CRIMES (31.5 %)
Again, if they’re going to use it during an active incident, I can see value in that If they’re just randomly going around looking to “catch “people, I disapprove Allows police to investigate crime more efficiently and effectively As a tool for fighting crime as crimes get more sophisticated the tools to fight crime need to be on the same levels We’ve been victims of a hit and run, we have had vehicles stolen we; therefore, cameras in my opinion are a plus
Assists in resolving criminal activity
Be able to leverage technology to improve services and aid in the investigation of cases will be helpful
Because I know crimes happen like nearby that someone got killed and they know nothing about who did it sometime people drive crazy on the road and the cameras help Because that way it would automatically locate a license plate with a report of a crime Because that way they have proof, and they would not be that if one thing and not another Better information to aid with investigating a crime
Better investigative tools, technology is aiding the community eliminate crime Keeping illegal vehicles off the streets and penalizing law breakers is in the benefit of the community and families
Can be helpful in responding to crimes and life-threatening emergencies Can easily identify cars that have some sort of criminal record attached to it Can help combat crime in a proactive manner
Could be good for theft
Could be helpful in solving crimes
Crime
Crime control
Crime deterrent
Crime prevention
Due to the high rate of violence
Eliminate crime and increase police officer safety
Enough crime being captured by people's home surveillance cameras that actually goes nowhere If police had these vehicle license plates on their own file system in their own cars, maybe some of these Crooks would be captured or at least stopped sooner, r Especially if they use it to solve crimes
Fight crime
For its potential to do good, help solve crimes etc.