U r b a n D e s I g n
USP 177A: Urban Design Practicum
Sue Peerson, FAICP
Continuing Lecturer
UC San Diego
Urban Studies and Planning Department
USP 177A: Urban Design Practicum
B r o a d w a y Streetscape Study
Chula Vista, California
Existing Conditions
● In Close proximity to large commercial districts, the Chula Vista Bayfront, trolley, and major freeways
● Within walking distance to Chula Vista Mall
● Accessible public transit
Site Influences Map
Broadway Streetscape from F Street to J Street
Site Visit
Studio time
USP Studio in the Social Sciences Public Engagement Building
The Street
“Focus all your (research) resources upon those issues that make a difference in the quality of life for the user”.
(Duerk, pg. 29)
Buildings face street at
back of sidewalk
Buildings face street at
back of sidewalk
Drive through
restaurant/fast food
Curb cut at sidewalk
creates conflict with
pedestrians and bicycles
Buildings separated from
the street by surface
parking lot
Photo Elevations
Many buildings
Variety of architectural styles
Different height and massing
Not one continuous, blank
building wall
USP 177 Fall ‘22
Street Elevation (west side)
Retail - Auto Oriented Retail - Services
Vacant
Retail - Food & Drink
Bar
Residential
Medical
Curb Cuts
Team 4 Aidan Sproul Elinor Oren Elise Park James Johnson Street or driveway into lot
USP 177 Fall ‘22
Street Elevation (east side)
Retail - Auto Oriented Retail - Services
Vacant
Retail - Food & Drink
Retail - Clothing Medical
Curb Cuts
Street or driveway into lot
Residential
Team 4 Aidan Sproul Elinor Oren Elise Park James Johnson U r b a n D e s I g n
SketchUp Model
N.T.S
Existing Buildings
Broadway North
U r b a n D e s I g n
Section Drawings
Broadway Street Sections
Broadway Street Sections
Naming + Branding
Local art
Brick + Wood
+ Glass
Aesthetic
Design
How might we…
redesign the sidewalk space and
coordinate a neighborhood theme
to provide a safe and enjoyable
experience along Broadway?
Vision +
Implementation
CONCEPT MAP - LAND USE
LEGEND
Parks / Green Space
Auto Commercial
Retail Space
Mixed Use
Parking
Bus Stops
Median Refuge Island
Mall Connectors
VANCE ST. TO MANKATO ST.
VISION
Peripheral commercial
spaces and parking lots
have been converted to
vibrant, mixed use
spaces.
This adds the density
anticipated ahead of
Chula Vista’s Bayfront
redevelopment.
Primary commercial
uses (e.g., Firestone,
Tacos El Gordo),
circulation to retail,
and parking have been
maintained.
Prepared for Sue Peerson, Team 4, USP 177A, Fall 2022
Podium multifamily
with groundfloor
parking has replaced
parking lots
Mall circulation has
been taken behind the
Broadway arterial
Green space that supports low-
rider car shows have been
added; this is walkable from
Single Family residences
Preserved
commercial
space can act
as a de facto
business
district
build affordable
and work force
housing
plazas, paseos and
gathering space
Celebrate the low-
rider and car culture
on Broadway
CONCEPT MAP - PEDESTRIAN IMPROVEMENT
VANCE ST. TO MANKATO ST.
LEGEND
Trees
Street Lights
Mural
Benches
Gateway
Pedestrian Infrastructure
Bulb outs
VISION
These sections will be
designed to different
scales with subtly different
branding.
Visual continuity across
the sections will be
maintained with street
trees and lighting.
Pedestrian improvements
create intentional
wandering paths along
three distinct uses and
levels of intimacy:
1. Mall-adjacent open plaza to “see
and be seen”
2. Retail plaza to “eat and connect”
3. Park space to “be out and about”
smaller scale,
auto friendly,
enhances current
sense of place
medium scale,
multifamily,
walkable
Existing bus stops will
be outfitted with
benches The same
species of street
trees will line
the entire
stretch of
Broadway
A median refuge
island makes
crossing streets
safer
Pedestrian
improvements &
third-spaces
accommodate
different levels of
intimacy
Concept Model
How might we…
reimagine Broadway
to be a destination and connect
residents and visitors to the Chula
Vista Bayfront ?
Placemaking + Public
Space
Thank you
Sue Peerson, FAICP
Continuing Lecturer
UC San Diego
Urban Studies and Planning Dept
[email protected]
Tienna Chen
Undergraduate Instructional Apprentice
Taylor Kempf
Undergraduate Instructional Apprentice