Community Update on
Downtown Chula Vista
Presentation to Chula Vista City Council
By Dominic LiMandri, District Manager (DCVA)
March 7, 2023
Downtown Chula Vista Assoc. | A New Chapter
Third Avenue Under New Management
For the last 20 years, day-to-day management of the Third Avenue (downtown) commercial district has been overseen by the Third Avenue Village Association (TAVA), a local 501c6 non-profit.
In August 2021, New City America (NCA) was hired on as the executive team to manage the Third Avenue Village
Association.
NCA has extensive experience managing other prominent commercial districts in California, having managed the Little Italy Association in San Diego, CA. for the last 20+ years. We hope to continue to build up and promote Downtown
Chula Vista as a family-friendly and walkable place to shop, visit, and live.
Highlights This
Past Year:
Began in mid-August 2021
Expanded Maintenance Operation
from 1 to 3 Personnel
Successfully launched Third Ave Village
Farmer’s Market on Sundays
Launched a comprehensive
organizational rebranding campaign
Secured multiple County Grants from
County SD Supervisor Nora Vargas for
Third Avenue pedestrian
enhancements
Organized or Assisted in Planning 5-6
Various Downtown Events and/or
Programs
Created a New 501c3 to Assist in
Transition of District from c6 to c3
Downtown-Centric Events This Past Year
El GritoCV Block PartyFarmer’s MarketTaste of Third
Amps & AlesLemon Festival
Día De Los Muertos Starlight Nights
A New Spotlight on Downtown CV
New Initiatives Expected in 2023
Continue to implement Downtown
Chula Vista rebranding campaign
Continue to support and build out
downtown specific programming
and events
Implement New Pedestrian
Enhancements Purchased via Local
& County grants
Continue DCVA’s Collaboration w/
City on Downtown Parking,
Homelessness, Economic
Development & Public Safety
Investigate Growing the
Boundaries of the PBID
New Amenities Coming to Downtown
Memorial
Park Plaza
Concept
Footprint
Imagining a New Central Plaza for Downtown
Public Space/Landscape Design Concepts/Visual Aids
Thank
you!
QUESTIONS?
MAIN OFFICE: (619) 422-1982
[email protected]