City Operations 101:
Communications
2023 City Council Workshop Series
April 20, 2023
Organizational Chart
Communications
Manager
Anne Steinberger
Public Information
Specialist
Diane Howell
Special Events
Coordinator
Karen Schulman
Community
Engagement Specialist
Karla Mendez
Budget
Expenditures Budget
Personnel 645,945
Services/ Supplies 94,679
Total $740,624
Core Services
• Manage external communications: newsletter, website, social media, marketing and advertising
• Coordinate with IT on content and design of City website • Coordinate City signature special events
• Manage special events permitting
• Coordinate media relations
• Coordinate groundbreaking, ribbon
cutting, and other celebratory events
• Coordinate graphic design projects
Community Connection
www.chulavistaca.gov
Social Media - Facebook
Social Media - Instagram
Social Media - Twitter
• City Council approved Policy for Sponsored Events
• Defined as a special event in which the City provides staff support and/or services as well as funding from the
General Fund
• Mayor or Councilmember serves as event “leader” and
leads fundraising effort
• 4/5 City Council vote required to add a City Sponsored event
• Current City Sponsored Events
• July 4th Fest
• Harborfest (on hiatus)
• Starlight Parade/Nights
City Sponsored Events
• A special event in which City Communications staff help facilitate the Special Event permitting and coordination process
• City Council or City Manager may authorize
• Councilmember makes recommendation for City Council
vote to endorse an event
• Endorsed events may use City logo
• Endorsed Events
• South Bay Pride
• 2015 Special Olympics
• Summer Car Shows on Third Avenue
City Endorsed Events
• Press Conferences held to announce City
information
• Groundbreaking, Ribbon Cutting, Grand
Opening Ceremonies
• Communications coordinates with staff to
plan events
• Communications coordinates with
Mayor/Council to select date
• All Councilmembers invited to attend
• Some events include invitees and/or public
Press Conferences/Events
Media Relations
• Communications office fields most media inquiries
• Reporters may contact Mayor/Council directly
• General inquiries are referred to Mayor or Councilmember • Technical inquiries may require City Manager or staff response • Joint press releases distributed with partner agencies Media Relations
Contact Us
Anne Steinberger (619) 409-5446
Diane Howell (619) 691-5296
Karen Schulman (619) 585-5626
Karla Mendez (619) 409-5891
QUESTIONS?