Presentation Outline
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Our Team
FY2023 Annual Report & Accomplishments
FY2024 Theme: Elev8 Chula Vista
Overview of Eight Focus Projects
Economic Development Strategic Focus Areas
FY2024 Work Plan
Our Team
The Economic Development team pictured in May 2023. .
Economic Development
The Office of Sustainability
The Office of Economic Development
is organized into two divisions:
Together these divisions make up an
Economic Development team that
strives to create quality employment,
a clean and sustainable environment, shopping, dining and entertainment opportunities for our residents while championing smart city practices and increasing City revenues for vital public infrastructure and community services. This work translates into an elevated quality of life for Chula Vista residents and businesses to enjoy.
Maintain and enhance a high quality of life for the City’s residents and businesses by developing and sustaining a healthy, strong and diverse economic base while promoting a smart and sustainable community for everyone.
Our Mission:
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 People. Planet. Prosperity.
Our Team
E
c
o
n
o
mic
D
e
v
elo
p
m
e
nt C
o
n
s
erv
atio
n
E
n
viro
n
m
e
ntal S
ervic
e
s
Eric Crockett
Deputy City Manager
Miranda Evans
Economic Development
Manager
Kevin Pointer
Principal Economic
Development Specialist
Monica Rodriguez
Administrative Technician
Coleen Wisniewski
Environmental
Sustainability Manager
Cory Downs
Conservation Specialist II
Janelle Barazza
Conservation Specialist I
Lucas Escobedo
Conservation Specialist I
Dennis Gakunga
Chief Sustainability
Officer
Manuel Medrano
Environmental Services
Manager
Victor Sanchez
Senior Recycling
Specialist
Joseph Coppola
Recycling Specialist II
Dave DiDonato
Recycling Specialist II
Alex Ruiz-Velasco
Conservation Specialist II
Mike Hice
Recycling Specialist II
Martie Solomon
Recycling Specialist II
Bob Coleman
Conservation Specialist II
Mayra Estrada
Recycling Specialist I
Gabriel Castillo
Intern - Graduate
Board
Participation
Accelerate to Zero Emissions Steering Committee - Coleen Wisniewski California Association of Recycling Markets Development Zones - Manuel Medrano California Product Stewardship Council - Manuel Medrano California Resource Recovery Association - Manuel Medrano and Joseph Coppola Cleantech San Diego Board – Dennis Gakunga
Chula Vista Chamber of Commerce - Miranda Evans
Downtown Chula Vista Association – Kevin Pointer
Local Government Sustainable Energy Coalition – Cory Downs National Digital Inclusion Alliance Working Group - Dennis Gakunga San Diego Regional Climate Collaborative – Cory Downs
San Diego Regional Economic Development Corporation – Miranda Evans San Diego Regional Smart Cities Collaborative – Dennis Gakunga SANDAG Digital Divide Taskforce – Dennis Gakunga
South County Economic Development Council – Kevin Pointer Urban Land Institute University Development and Innovation Council - Eric Crockett Urban Sustainability Directors Network – Dennis Gakunga Office of Economic Development
Annual Report
Economic Development staff work directly with businesses, trade and business organizations, stakeholders and internal City departments to facilitate new investment opportunities and create a business-friendly ecosystem within City Hall and the community to support a stable and thriving economy. To accomplish this, staff is involved in providing concierge services to businesses and leading efforts to move the City’s key projects and economic engines forward. These projects include The Chula Vista Bayfront, 707 F Street, Third Avenue, Millennia Office in the Eastern Urban Center, The University and Innovation District, the Otay River Business Park and other revenue and job generating uses.
Economic Development staff play a critical role in supporting and furthering the Department’s strategic focus areas of expanding business support, improving collaboration and outreach, strengthening economic vitality, driving innovation and sustainability and advancing equity and inclusion.
Division Overview
Economic Development
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 FY22/23 Work Plan
Reporting
73% of 40 actions were completed (27)
22% of actions are ongoing efforts (8)
5% of actions are incomplete either for
lack of time or the actions are no
longer relevant to be pursued (2)
Economic Development Administration
Completed
73%
Ongoing
21.6%
Incomplete
5.4%
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 8,643
9,215
9,702
Economic Development
FY2023 Key Accomplishments
Small Business & Nonprofit Relief Fund
40+
Business Support Cases
$2M
in funding to 200 small businesses
$750,000
in funding to 85 nonprofits
Curb & Sidewalk Cafe Grant Program
8 curb cafes
4 sidewalk cafes
$140,243
awarded to businesses for:
$300,000+
in rental income generated
for the General Fund from
use of 707 F Street
2 Gold Awards from IEDC for
Economic Development Excellence
5 Pivotal Agreements Completed:
4 Community Building
Roundtables held with
80+ attendees
Millenia Lot 7 Purchase and Sale
Agreement & Project Development
Agreement
Millenia Lot 1 Option and Purchase
Agreement
Term Sheet and ENA with HomeFed for
UniverCity site
ENA with Bayview Point LLC for 707 F
Street site
Two California State Library Grant
Agreements for $30M in funding
$30M
In State funding
secured for the
Millenia Library
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Business Resources
Business Concierge Services
available to help business owners
navigate City processes
Help for new businesses
ABCs of opening a
business in Chula Vista
Help for existing businesses
Expansion
Relocation
Resources
Connections to leverage
ecosystem partner resources
funding or other financial
incentives
marketing
coaching
business assistance
The Economic Development website was redesigned in 2022 and is easy to navigate with all information less than three-clicks away.
The website is translatable into the user's choice of 13 languages within seconds. A comprehensive Business Resources Guide was completed in 2023. The Guide lists the steps to open and operate a business in Chula Vista and includes a listing of all resources and services provided by ecosystem partners.
We built THIS.
2M campaign impressions to support
small businesses
5 national and international
awards
8 small businesses provided with
professional marketing assets
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Community Building &
Small Business Recovery Campaign
The We built THIS video playlist
is available on the City's
YouTube channel.
Choose Chula small business support app
was cohesively branded with We built
THIS.
App garnered over 3 million impressions,
over 2,000 downloads and had 109 local
businesses participate.
1,899 views on YouTube playlist
We built THIS.
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 FY2022/23 Economic Development
Work Plan Theme
In 2022, the City received its first ever Gold Award in Economic Development Excellence for the We built THIS Work Plan, the highest honor from the International Economic Development Council.
FY2023 Business Expansion & Retention
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Economic Development
9,056
Registered In-City
Businesses
3,614
Brick & Mortar
Commercial Businesses
(excludes home-based businesses, apartment complexes, mobile-home parks, hotels/motels, and businesses located outside of Chula Vista such as contractors)
of busine
9 sses
0 are s
%
mall...but mighty
(10 or fewer employees)
MBE
VBE WBE
DBE
716
1,613
145
61 Women-Owned
Businesses Enterprises
Minority-Owned
Businesses Enterprises
Veteran-Owned
Businesses Enterprises
Disabled-Owned
Businesses Enterprises
*
*Data is self reported through the business license application and renewal process and does not represent the entire universe of licensed business owners. Data represents ownership reported of brick and mortar businesses only. 3,297
Registered Home-Based
Businesses
FY2024 State of the Market
Industrial Space Office Space Retail Space
97.6%
leased of 6.9M SF of inventory; 299k SF under construction
2.4% Vacancy Rate
-0.6% from prior period (3%); 798k SF available
9 lease
6 d of
.
3 6.5M S%
F of inventory l
9 ease
4 d of
.
1 8
0.6M
%
SF of inventory;
3.2k SF under construction
$1.41 market rent/SF
+9.2% from prior period ($1.29)
5.2% Vacancy Rate
$2.70 market rent/SF
+0.8% from prior period (4.4%); 398k SF available
+4.7% from prior period ($2.58)
3.4% Vacancy Rate
-1% from prior period (4.4%); 179,000 SF available
$2.89 market rent/SF
+2.5% from prior period ($2.82)
Community Indicators
Source: June 2023 CoStar Analytics
Source: City Business License Data
Q4 2019 pre-COVID was 3.1% Q4 2019 pre-COVID was 4.2% Q4 2019 pre-COVID was 5.9% Data is a snapshot in time and does not include the
number of licenses currently in renewal, inactive business licenses and any out of city business licenses.
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Business Licenses
In-City Licenses
2018 2019 2020 2021 2022
10,000
7,500
5,000
2,500
0 8,643
8,969
9,215 9,329
9,702
Business licenses continue to rise
year-over-year, a trend that
remained consistent despite the
challenges presented by the
COVID-19 Pandemic.
Data is for licensed businesses
with In-City Licenses (home
based and brick and mortar).
Data represents a 12.25% increase
for In-City Licenses from 2018 to
2022.
Demonstrates the resiliency of
our local Chula Vista small
businesses.
Source: Chula Vista Business License Data
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Employee Counts
In-City Licenses
2018 2019 2020 2021 2022
50,000
40,000
30,000
20,000
10,000
0 37,212
39,052
40,139
43,551
48,046
While In-City businesses
experienced a 12.25% increase
from 2018 to 2022, employee
counts at those businesses rose
over 29% during the same period,
a positive indicator for growth
among existing small businesses.
Source: Chula Vista Business License Data
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 3,796 FTEs 3,668 FTEs 2,648 FTEs 1,624 FTEs
1,307 FTEs
1,524 FTEs
1,264 FTEs 1,073 FTEs 707 FTEs 602 FTEs
Chula Vista's Top 10 Employers
Based on 2022 source data
Sources: State Employment Development Department, City Finance Department, Sweetwater Union High School District, Chula Vista Elementary School District, Southwestern Community College Office of Sustainability
Annual Report
Division Overview
Office of Sustainability
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 In a sustainable economy, people live and conduct business in ways that are good for the prosperity of businesses, the community and the environment. The Office of Sustainability is committed to providing a sustainable economy to enhance quality infrastructure, services and programs in a manner that balances the social, economic and environmental needs of current and future generations. This promotes people, the planet and future prosperity - a focus for staff.
The Office of Sustainability strives to uphold these priorities through the work of the Conservation Division, the Environmental Services Division and through implementation of the Smart City Strategic Action Plan. The Office supports Economic Development's strategic focus areas of strengthening economic vitality, driving innovation and sustainability, improving collaboration and outreach and advancing equity and inclusion.
The Conservation Division leads the City’s energy and water conservation efforts, alternative transportation and climate action planning; and actively collaborates with civic groups, business organizations, environmental and health advocates, academic institutions, internal City departments and other public agencies.
The Environmental Services Division provides comprehensive materials management by: building partnerships and implementing best management practices; increasing public awareness through educational and informational programming; and pursuing cutting edge and emerging waste management technologies. The Environmental Services Division supports Economic Development's strategic focus areas of strengthening economic vitality, driving innovation and sustainability and advancing equity and inclusion.
The Office of Sustainability is responsible for leading the implementation of Chula Vista’s Smart City Strategic Action Plan, including regional efforts, that aim to leverage innovative technology and data tools to better serve and engage Chula Vista residents, enhance sustainability, improve public safety, promote local economic development and maximize tax payer dollars through increased efficiency of operations, and optimization of resources. The goals of the Smart City Strategic Action Plan are for the City to become more connected, responsive, transparent and innovative.
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 FY22/23 Work Plan
Reporting
56% of 18 actions were completed (10)
33% of actions are ongoing efforts (6)
11% of actions are incomplete but being
continued this year (2)
Office of Sustainability
Completed
55.6%
Ongoing
33.3%
Incomplete
11.1%
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 9,215
Office of Sustainability
FY2023 Key Accomplishments for Conservation
2,842
Solar PV systems installed
throughout Chula Vista adding 21
Megawatts of renewable power
199
commercial, multi-family and industrial
buildings were benchmarked in year 1 of
implementation
Building Energy Saving Ordinance
398
Homes registered for the Climate
Action Challenge to-date
10 Sustainable Home Toolkits
in Library circulation
96%
USD Climate Fellows worked to promote
the Climate Action Challenge
Marketing and outreach resources were created for the
second year of implementation of the Building Energy Saving Ordinance. The marketing effort included 6 videos, a
compliance checklist, exemption form and one-on-one
appointments for benchmarking assistance.
Enrollment participation rate with more
than 800 accounts opting up to 100%
renewable energy
2 O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 8,643
Office of Sustainability
FY2023 Key Accomplishments for Environmental Services
98%
of all single-family
homes now have
food waste
collection
836,277
pounds of hazardous
waste collected
78,571
tons of material
recycled,
composted and
diverted from
landfill disposal
17 resident graduates
from first Zero Waste
Academy
12,000+
food waste kitchen
caddies distributed
1,906% +
increase in commercial and
multi-family properties
enrolled in organic waste
recycling program
(grew from 46 properties to 923!)
74%
of Short Term Actions in
Zero Waste Plan
Completed
South Bay
Earth Day 2023
Over 4,000 attendees
enjoyed South Bay Earth
Day 2023. 5 food trucks,
4 live bands and 50+
green vendors were at
the event. The event was
proudly powered by an
electric generator.
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 40 "trash talkers"
educated attendees on
what should be thrown
away versus what is
recyclable. Only 30
pounds of trash was
produced from the green
event.
Local artist Shirish
Villasenor created
artwork that raised
awareness about
sustainability, later
displaying the art at City
Hall and the Civic Center
Library for the
community to enjoy.
100's of shirts were tie
dyed and over 30 items
were fixed at the Fix-it
Clinic.
South Bay Earth Day 2023 was made
possible in part by a $45,000 Civic Event
Program Grant from the Port of San Diego.
Chula Vista
Community Shuttle
The Chula Vista Community Shuttle Program was launched
in 2022 and provides free all-electric shuttle service for seniors in Northwest Chula Vista. The program is funded via a combined $2M grant from the Clean Mobility Options Voucher Pilot Program (CMO) and Community
Congregational Development Cooperation (CCDC).
Rides in Chula Vista are
sponsored by:
6,500+ 1,500 1.3
all-electric rides
since launch
all-electric rides
per month
of GHG emissions
saved per month
Metric
Tons
FY2023 Key Accomplishments
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Smart Cities
60% of initiatives/actions in
the City of Chula Vista Smart
Cities Strategic Action Plan
are complete or have started
implementation.
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 50% of Initiatives/actions in
the City of Chula Vista
Digital Equity and Inclusion
Plan are complete or have
started implementation.
The City of Chula Vista is leading the international smart city movement with state-of-the-art technology and data analytics tools that improve quality of life and contribute to economic growth.
Launched the City of Chula Vista
Technology & Privacy Advisory Task
Force of Chula Vista residents and
subject matter experts who
developed policy recommendations
on technology oversight and privacy
for City Manager review
10 task force meetings
2 community workshops
12 department/division briefings
and updates
Adopted City of Chula Vista Privacy
Protection and Technology
Transparency Policy
FY2023 Key Accomplishments
8 Chula Vista is a city on the rise.
Decades-long, hard-fought visions and dreams turned
into plans which are now coming to fruition.
Renderings are becoming reality.
As the City rises, so must we. It is time to elevate to empower a new era and reach a new level of opportunities.
These are the focus areas and projects that will elevate Chula Vista.
Chula Vista Bayfront 707 F Street
Climate Action Plan
Update
Third Avenue &
Western Chula Vista
Revitalization
UniverCity Millenia Office
Inclusive Economic Development &
Justice, Equity, Diversity & Inclusion
Smart & Sustainable City
1 2
3 4
5 6
7 8
Office of Economic Development
Work Plan
Strategic Focus Areas
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Economic Development's Guiding Principles
Ex1panding 2 3 4 5 Business
Support
Improving
Collaboration
& Outreach
Strengthening
Economic
Vitality
Driving
Innovation &
Sustainability
Advancing
Equity &
Inclusion
Pages 55-58 Pages 59-61 Pages 62-66 Pages 67-72 Pages 73-75 Expanding Business Support
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #1
Provide exceptional concierge and customer service to all businesses by tracking all commercial, industrial and office projects to ensure on-time delivery of service.
Provide services, programs and policies to help businesses continue to recover from the economic impacts of the COVID-19 Pandemic.
Expanding Business Support: promote an environment for residents and businesses to prosper.
Goal Supporting Actions
Division
Leadership
Timeframe
Provide exceptional customer service
to all businesses by supporting them
throughout their permitting and
development journey
Create awareness of business concierge services
within Development Services and Finance with
information available at the front counter.
Work with Development Services on the availability
of the Expedite Permit process and identify
necessary updates to the application form.
Explore application of TDIF fees for change of use.
Economic
Development
Q3 2023
Ongoing
Q1 2024
Provide additional information to
businesses to support their
operational success and recovery
Continue providing newsletters to businesses with
resources (must have an email address on file with
business license).
Update the 2023 Business Resources Guide to a webbased design such as esri StoryMaps, to include additional resources from ecosystem partners and
resources in multiple languages.
Economic
Development
Ongoing
Q1 2024
Coordinate with regional ecosystem
partners to provide resources to small
businesses
Co-host a job fair that shares city services, San Diego Workforce Partnership resources, SBDC resources,
Chula Vista Chamber of Commerce services and
South County EDC services.
Leverage CDFIs to deploy more capital to Chula Vista
businesses.
Economic
Development
Q4 2023
Ongoing
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #1: Expanding Business Support
Goal Supporting Actions
Division
Leadership
Timeframe
Coordinate with regional ecosystem
partners to provide resources to small
businesses (contd.)
Explore support programs offering low-cost, flexible
capital (e.g., loans, microloans and grants) to MWBE
and LMI businesses.
Promote the Inner City Capital Connections program,
a free, 40-hour “mini-MBA” program designed to help
small businesses build capacity for long-term
sustainable growth. Businesses from across the
country will participate in 13 cohorts with a virtual
one completely in Spanish.
Explore partnership opportunity to connect local
businesses with the CSUSM Business Consulting
Program for student consulting teams to provide
solutions to small business needs (e.g., social media
plans, website design and refresh, mobile app design,
economic impact studies, HR hiring and onboarding
plans).
Explore partnership opportunity with the U.S.
Commercial Service’s Building Bridges to Global
Markets program to connect SMEs with global
business opportunities.
Economic
Development
Q3 2023
Q3 2023
Q3 2023
Q3 2023
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #1: Expanding Business Support
Goal Supporting Actions
Division
Leadership
Timeframe
Explore new opportunities to provide
City resources to support small
business growth
Explore the development of a small business
accelerator in the new Millenia Library opening in
2025; analyze best practices nation-wide, create a
structure and operations plan, identify target
industry clusters and necessary resources.
Submit an application for the inaugural launch of the
Economic Recovery Corps Program with the
International Economic Development Council.
Economic
Development
Ongoing as Millenia Library
is designed and built
Q3 2023
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #1: Expanding Business Support
Improving Collaboration &
Outreach
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #2
Create a culture of stewardship, innovation and regional action that can lead to community prosperity and future economic gains.
Collaborate with regional economic development ecosystem partners.
Improving Collaboration and Outreach: collaborate with regional and bi-national partners to strengthen the region and promote sustainable economic development.
Goal Supporting Actions
Division
Leadership
Timeframe
Provide support and foster
relationships with larger employers in
the community
Hold CEO and industry meetings with larger
employers (25+ employees).
Economic
Development
Ongoing
Strengthen economic development
ecosystem relationships within the
region
Build and strengthen relationships with ecosystem
partners: Chula Vista Chamber of Commerce, Asian
Business Association, Hispanic Chamber of
Commerce, Black Chamber of Commerce, Downtown
Chula Vista Association, South County EDC, San
Diego Regional EDC, Small Business Development
Center, small business and community development
funding institutions (e.g., My Neighborhood National
Bank).
Build collaborative capacity among ecosystem
partners; convene quarterly working group meetings
to educate/share on resources/services from
ecosystem partners and to advance impactful
initiatives and partnerships (e.g., create a coordinated business support system).
Collaborate regionally in the update to the
Comprehensive Economic Development Strategy
(CEDS) to ensure Chula Vista’s representation.
Economic
Development
Ongoing
Convene in Q3 2023 with
ongoing coordination
Ongoing
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #2: Improving Collaboration & Outreach Goal Supporting Actions
Division
Leadership
Timeframe
Seek opportunities to elevate the
City’s Economic Development Profile
Explore cost, requirements and process to become an
Accredited Economic Development Organization by
the International Economic Development Council.
Economic
Development
Q3 2023
Continue to improve and lead
collaboration and outreach to the
community to advance Smart City
initiatives
Collaborate with essential departmental and regional
partnerships: City of San Diego, City of Carlsbad, Port of San Diego, San Diego Airport Authority, SANDAG,
San Diego Regional Climate Collaborative, Cleantech,
the South Bay Energy Action Collaborative and
others.
Office of
Sustainability
Ongoing
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #2: Improving Collaboration & Outreach Strengthening Economic
Vitality
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #3
Champion catalytic development projects such as the Chula Vista Bayfront, Millennia and the University and Innovation District as they drive job growth, expand workforce development, strengthen public revenues and improve the quality of life and vitality for residents and businesses.
Strengthening Economic Vitality: foster the economic development efforts of existing assets and key development projects.
Goal Supporting Actions
Division
Leadership
Timeframe
Continue the City’s efforts on the
University-Innovation District to
create a bi-national, multiinstitutional center for higher education in Chula Vista
Complete UniverCity marketing campaign and go-tomarket strategy for national and international university and industry audiences and launch listing
with CBRE with a focus on aerospace, cleantech,
cybersecurity, defense, engineering, life sciences,
medical device, media and entertainment, software
and telecommunications industries as identified
within the listing agreement. Compete with local
universities with impacted degree programs that
support regional job priorities.
Continue supporting the development of Millenia
Office (150,000 sf building 1 on Lot 7 and up to 1.7M sf on Lot 1) to spur office development to connect
industry to higher education institutions.
Conclude negotiations with HomeFed on the Master
Developer Agreement to develop the UniverCity site.
Participate strategically in legislative advocacy and
provide subject matter expertise to secure an
exemption from the Surplus Land Act (AB 837).
Economic
Development
Q3 2023
Ongoing
Q2 2024
Q2 and Q3 2023
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #3: Strengthening Economic Vitality Goal Supporting Actions
Division
Leadership
Timeframe
Pursue Disposition and Development
Agreement for City-owned property
707 F Street
Complete a Disposition and Development Agreement
with Bayview Point, LLC by December 2024.
Lead project progress with MTS, Bayview Point and
City team to ensure disposal of property occurs
before March 2026.
Economic
Development
Q2 2024
Ongoing
Participate with the Downtown Chula
Vista Association to ensure
continued revitalization, success and
investment in the City’s downtown
core
Assist with timely TI processing for new businesses.
Support the addition of new events and activities,
marketing and promotion.
Work collaboratively with the PBID to declare Third
Avenue as an Entertainment District to foster a
thriving downtown with arts and culture by allowing
live performances.
Advocate for continued proactive code enforcement
on Third Avenue to address issues such as
nonconforming uses, illegal street vendor activity
and health and safety issues.
Work with the PBID to create a Third Avenue Guide to
promote restaurants, breweries and retail attractions.
Economic
Development
Ongoing
Ongoing
Q1 2024
Q3 2023 and ongoing
Q3 2023
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #3: Strengthening Economic Vitality Goal Supporting Actions
Division
Leadership
Timeframe
Prioritize and monitor asset
management to maximize city assets
Negotiate the rental or lease of city-owned
properties that enhance revenues to the General Fund
for public services.
Negotiate and assist in implementing Master
Licensing Agreements for micro and macro cell sites
throughout the city.
Oversee the operations of the Chula Vista Elite
Athlete Training Center, The Chula Vista Golf Course
and The Living Coast Discovery Center and look for
opportunities to reinvest in the operational success
and longevity of these city assets.
Economic
Development
Ongoing
Ongoing
Ongoing
Explore opportunities to continue the
TechHire Program for Chula Vista
residents to access internships, fulltime tech jobs and training opportunities
Secure funds and partner with San Diego Workforce
Partnership to continue the successful TechHire
Program and provide access to Chula Vista residents
for the program.
Economic
Development
Q4 2023
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #3: Strengthening Economic Vitality Goal Supporting Actions
Division
Leadership
Timeframe
Assist in the implementation of the
Chula Vista Bayfront Redevelopment
and promotion of surrounding
economic development uses
Participation on implementation of new, supporting
hotel developments on the Chula Vista Bayfront.
Coordinate with Development Services and the
applicant to provide a necessary economic
development perspective on the Collins
Aerospace/UTC SPA Plan.
Provide opportunities to promote local businesses by
creating a Chula Vista Restaurant Guide and Third
Avenue Business Guide to share with the Gaylord (in
lobby and on hotel room displays), at the convention
center and identify other opportunities to connect
the influx of tourists to local businesses within city
limits.
Coordinate with the Chula Vista Chamber of
Commerce/Convention & Visitors Bureau to elevate
their profile, reach, messaging and offerings in
preparation for escalation in tourism.
Economic
Development
Ongoing
Q4 2023
Q1 2024
Q1 2024
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #3: Strengthening Economic Vitality Driving Innovation &
Sustainability
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #4
Implement strategies to provide a sustainable environment that supports people, prosperity and the planet.
Lead the international smart city movement with state-of-the-art technology and data analytics tools that improve quality of life and contribute to economic growth.
Driving Innovation and Sustainability: provide high quality services and programs that balance social, economic and environmental needs of current and future generations.
Goal Supporting Actions
Division
Leadership
Timeframe
Update the 2017 Climate Action Plan
Present Climate Action Plan Update at City Council
Implement Climate Equity Index
Office of
Sustainability,
Conservation
Q3 2024
Ongoing
Update City Operations Sustainability
Plan and implement across all
departments
City Council approval
Office of
Sustainability,
Conservation
Q2 2024
Building Energy Saving Ordinance
Implementation
Double the number of reporting buildings in 2023
Update database with increased customer relations
features
Outline logistics for building performance
requirements
Office of
Sustainability,
Conservation
Q4 2023
Q2 2024
Q4 2023
Plan for decarbonization in city
operations and community-wide
Investigate options for potential new construction
electrification ordinance with internal stakeholders
Create policy for new municipal buildings
Integrate building and fleet strategies into City
Operations Sustainability Plan update
Office of
Sustainability,
Conservation
Q3 2023
Q3 2023
Q4 2023
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #4: Driving Innovation & Sustainability Goal Supporting Actions
Division
Leadership
Timeframe
Increase and maximize use of
renewable energy at city facilities
Work with Finance on solar PPA for Elite Athlete
Training Center.
Assess the performance of existing municipal legacy
solar PV systems and work with Finance on RFP for
system repair and maintenence.
Monitor newest solar PV/battery storage systems to
verify performance.
Continue to seek funding for a microgrid to power
City Hall.
Office of
Sustainability,
Conservation
Q3 2023
Q1 2024
Ongoing
Ongoing
Support transition to electric vehicles
(EVs) by increasing access to
charging across the community
Continue to pursue funding for publicly available EV
chargers.
Fund and facilitate the installation of EV chargers at
245 Landis Avenue (parking lot 2).
Office of
Sustainability,
Conservation
Ongoing
Ongoing
70% Completion of initiatives
identified in the adopted Smart Cities
Strategic Action Plan
Continue to implement the Smart Cities Strategic
Action Plan.
Explore and identify funding opportunities to
advance initiatives identified within the Smart Cities
Strategic Action Plan.
Office of
Sustainability,
Smart Cities
Ongoing
Ongoing
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #4: Driving Innovation & Sustainability Goal Supporting Actions
Division
Leadership
Timeframe
60% Completion of initiatives
identified in the adopted Digital
Equity & Inclusion Plan
Continue to implement the adopted Digital Equity &
Inclusion Plan
Office of
Sustainability,
Smart Cities
Ongoing
Establish a Privacy and Technology
Advisory (PTAC) Commission
Adopt City Council Ordinance
Office of
Sustainability,
Smart Cities &
Department of
Information
Technology
Services
Q3 2023
Adopt a Citywide Technology Use
Policy as part of implementation of
the Privacy Protection and
Technology Transparency Policy
Implementation of the Privacy Protection and
Technology Transparency Policy
Office of
Sustainability,
Smart Cities &
Department of
Information
Technology
Services
Q3 2023
Enhance the Chula Vista Community
Shuttle Program to serve non-seniors
(below 55 years)
Work with the shuttle service provider and funder to
expand access to electric shuttle rides for nonseniors Office of
Sustainability,
Smart Cities
Q4 2023
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #4: Driving Innovation & Sustainability Goal Supporting Actions
Division
Leadership
Timeframe
Develop a single-use plastics ban
(plastics alternative)
Develop a policy for City Council consideration.
Develop an education marketing campaign for the
plastics alternative for food service and retail
establishments on the impending ban and product
alternatives.
Office of
Sustainability,
Environmental
Services
Q3 2023
Q3 2023
Organic Waste Program Compliance
Finalize the deployment of the organic waste
collection program in compliance with State of
California regulations
Build off the success of the inaugural Zero Waste
Academy and host bi-annual academies to educate
residents on the concepts and practices of zero waste.
Office of
Sustainability,
Environmental
Services
Q4 2023
Q4 2023 and ongoing
Deconstruction guidelines and
incentive program
Develop and promote deconstruction guidelines as
an alternative to demolition.
Office of
Sustainability,
Environmental
Services
Q1 2024
Assist with the update to Republic
Service's Compliance and Operational
Plan for the Chula Vista Franchise
Support with updating plan review elements for the
Compliance and Operational Plan in preparation for
additional growth in the City and Republic's EV truck
rollout in 2024-2025.
Office of
Sustainability,
Environmental
Services
Q3 2024
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #4: Driving Innovation & Sustainability Goal Supporting Actions
Division
Leadership
Timeframe
Waste diversion municipal code
enforcement
Create an enforcement mechanism for Municipal
Code Section 8.25 (Recycling, Organic Waste, and
Edible Food Recovery) in compliance with Senate Bill
1383.
Office of
Sustainability,
Environmental
Services
Q1 2024
Create a rescued urban
wood/reclamation hub
Create City policies and a “playbook” to encourage
the use of rescued urban timber by creating a closed
loop system, driving economic development through
job creation and education opportunities and
implementing components of the CAP.
Update the City’s Tree Replacement policy to include
urban tree rescue.
Office of
Sustainability,
Environmental
Services
Q1 2024
Q1 2024
Expand reach and impact of South
Bay Earth Day while reducing waste
footprint of event
Host an event for more than 4,000 attendees with
less than 10% of total waste generated as trash (90%
remainder is compostable and recyclable).
Office of
Sustainability,
Environmental
Services
Q2 2024
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #4: Driving Innovation & Sustainability Advancing Equity &
Inclusion
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #5
Implement policies that promote and support small, minority, women, disabled, Veteranowned businesses to foster a more inclusive local economy.
Champion equity and inclusion across City policies and programs.
Continue to support an equitable community recovery from the impacts of the COVID-19 pandemic.
Advancing Equity and Inclusion: rebuild the local economy prioritizing equity and inclusion.
Goal Supporting Actions
Division
Leadership
Timeframe
Champion the pursuit of city-wide
policies and practices to advance
equity and inclusion
Lead and participate in the City’s JEDI Guidance
Council to advance departmental and city-wide JEDI
initiatives.
Lead and support the completion of the Structural,
Cultural and Community Impact Assessments
performed by Tribesy Consulting.
Lead a working group of internal departments
including Finance and the City Attorney’s Office to
develop an inclusive procurement policy for City
Council consideration to prioritize doing business
with WBEs, DBEs, MBEs and VBEs.
Provide opportunities for tailored services and
equitable access to capital and financial literacy for
WBEs, DBEs, MBEs and VBEs based on city-obtained
data in the business license process; work with
Finance to ensure business license forms are updated
to collect this optional information.
Identify local engineering and trade contractors that
the City needs and create a list of small, local
contractors eligible to provide services and work with
Finance and Engineering to develop a policy.
Economic
Development
Ongoing
Q3 2024
Q2 2024
Q3 2023
Ongoing
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #5: Advancing Equity & Inclusion
Goal Supporting Actions
Division
Leadership
Timeframe
Champion the pursuit of city-wide
policies and practices to advance
equity and inclusion
provide 50k new quality jobs in small businesses
by 2030,
20k annual degree completions by 2023 and
75k new thriving households by 2030.
Submit application to the National League of Cities
Capstone Program to partner with Esri to utilize
StoryMaps and data dashboard technology to create
a narrative that is easy to navigate that explains the
importance of the Climate Equity Index.
Contribute towards and report progress on the City's
efforts to meet San Diego Regional Economic
Development Corporation’s Inclusive Growth Goals:
Economic
Development
Q2 2023
Ongoing
O F F I C E O F E C O N O M I C D E V E L O P M E N T W O R K P L A N | F Y 2 0 2 4 Strategic Focus Area #5: Advancing Equity & Inclusion
www.chulavistaca.gov/businesses
www.chulavistaca.gov/clean
[email protected]
Questions?
Thank you!