EVENTS
R E F E R R A L U P D A T E
SPECIAL
Dec. 12,2023
City Manager’s Reports
Office of Communications
PRESENTED BY MICHELE CLOCK & KAREN SCHULMAN
• Why we coordinate special events
• How we manage and promote events
• City staffing and funding devoted to events
• Current Council policy in this area
• Types of events we offer and coordinate
Council referral : Requested City staff
evaluate the Council policy regarding
special events in the City.
Office of Communications
ABOUT
SPECIAL EVENTS
Tonight's presentation will
provide an overview of
Strengthened Civic Pride
WHY WE COORDINATE
Read More
SPECIAL EVENTS
Ensuring Public
Safety & Health
Economic Development
Community Building
Improved Quality of Life
Office of Communications
Michele Clock
Communications Manager
Diane Howell
Public Information Specialist
MANAGING SPECIAL EVENTS
The City's Office of Communications is responsible for coordinating internally and externally, using the following structure Karen Schulman
Special Events & Communications
Coordinator
Karla Mendez
Community Engagement Specialist
Office of Communications
SPECIAL EVENTS
Office of Communications
01 02
03 FUNDING
$275,000 IS BUDGETED
PER FISCAL YEAR ON
DIRECT COSTS FOR
SPECIAL EVENTS LED
BY COMMUNICATIONS
*This does not include staff time, or
other departmental costs
FOURTHFEST
$115,000
$42,000
HARBORFEST
STARLIGHT PARADE
$260,000
EXPENSES
*2019
*2023
*2023
Office of Communications
POLICY NUMBER 102-07
Council Policy
Current
Council Policy 102-07 – City of Chula Vista
Special Event Sponsorship and Endorsement
Policy - covers how the City processes
requests to support or endorse special events
Types of Special Events
• Underwriting
• Financial support
• Significant staff support
and/or services
• Led by Office of
Communications
• Facilitating event
process with staff
support
• Supported by Office of
Communications
City involvement ranges among the following:
• Primarily driven by
Mayor's office or
Council offices
• Supported by Office
of Communications
• Promoting and
providing information to
the City
• Led by Office of
Communications
Sponsored
Events
Ceremonial
Events
Endorsed
Events
Office of Communications
SPONSORED
CITY EVENTS STARLIGHT PARADE
HELD ANNUALLY IN DECEMBER
FOURTHFEST
HELD ANNUALLY IN JULY
HARBORFEST
HELD ANNUALLY IN AUGUST, NEXT
EXPECTED TO BE IN 2025 FOLLOWING
COMPLETION OF BAYFRONT
CONSTRUCTION
ENDORSED CITY EVENTS
Lemon Festival
Led by Downtown
Chula Vista Association
South Bay Earth Day
Led by Office of
Sustainability
1 2
3 4
National Night Out
Led by Police Department
Chula Vista ArtFest
Led by Library
CEREMONIAL & PROMOTIONAL CITY EVENTS
State of the City
Led by Mayor’s Office
Ground Breakings
Led by Office of
Communications
1 2
3 4
El Grito
Led by Mayor’s Office
Ribbon Cuttings &
Grand Openings
Led by Office of
Communications
LOMA VERDE
GRAND REOPENING
YOU
THANK
Office of Communications