Item 7.1
Agreement with
TeamCivX
Presented by:
Courtney Chase
Deputy City Manager
Background on Measure P
½ Cent Sales Tax on Retail Sales
Voter Approved on November 8, 2016
Collection Began April 1, 2017
10-Year Period, Set to Expire in 2027
Instituted the Citizens’ Oversight Committee
Established the Infrastructure, Facilities and Equipment Expenditure Plan which established the most critical priority items for funding
Key
Highlight
s
Evaluation of
City
Infrastructur
e
Background on Measure P
Approved
Expenditu
re Plan
Priorities
Pave, maintain and repair residential streets and fix
potholes
Upgrade or replace aging police, fire and 911 emergency response facilities, vehicles and equipment
Replace storm drains to prevent sinkholes
Upgrade irrigation systems to conserve water and save
energy
Make essential repairs to older libraries, senior center and recreation centers
Improve our Traffic Signal Systems
Measure P
Citizens’
Oversight
Committee
Meeting
:
4th Thursday
Quarterly
(Jan, Apr, Jul,
Oct)
The committee is comprised of nine members
consisting of five At-Large members, with at least one
from each Council district, and four Designated
members selected from candidates brought forward by
select nominating authorities.
The main function of the Measure P Citizens’
Oversight Committee (COC) is to review and report on
City compliance with the provisions of Measure P,
particularly with respect to the City’s accounting and
expenditure of Measure P revenues.
David Garcias
(Term Exp. 2025)
Chair:
42% City Infrastructure
Projects
Replacement of the City network & upgrades to
telecommunications has allowed for Smart City
functionality which reduces traffic congestion and
associated carbon emissions, enhances energy
savings in City buildings, provides advanced
citizen engagement through the capabilities of
virtual City Hall, and enables enhanced security at
City parks and other locations.
City Network
Upgrade
Over 300 residential street segments were in
failing condition and required major rehabilitation
and repairs at costs significantly more than typical
preventative maintenance. Measure P funding
allowed for major asphalt replacement and
rehabilitation on these streets placing them into a
sustainable cycle of preventative maintenance for
years to come.
Residential Street
Rehab & Repair
Measure P has funded a multitude of much-
needed upgrades and repairs at Chula
Vista's largest park, covering nearly 60
acres, including reconstruction of the
basketball courts, bleachers, picnic
benches, and drinking fountains; expansion
of ADA access; and new restroom facilities.
Rohr Park
Renovation
42% City Infrastructure
Projects
Measure P funding has allowed for the rehabilitation
of more than 160 Corrugated Metal Pipe (CMP)
locations including storm drain repairs of over 19,000
linear feet outside the right of way.
Drainage
Funding from Measure P has been utilized to repair
over 7,640 damaged sidewalk locations exhibiting
moderate-to-small heave displacements including the
replacement of 130 sidewalk panels throughout the
city.
Sidewalks
Measure P funding has allowed for traffic signal
modifications and upgrades to 11 existing signalized
intersections. These upgrades improve visibility,
provide for protected left turn movements, and
replaced failing and outdated traffic signals at various locations citywide.
Traffic Signals
Public Safety Projects
$30 million in Measure P funding has facilitated major rehabilitation of Fire Stations throughout the City-Including the design and construction of new Fire Stations 3 and 5 and reconstruction of Fire Station 1, improving emergency services and response times in the community.
Fire Facilities and
Equipment Funding from Measure P has secured a new $1.4 million PremierOne Computer Aided Dispatch (CAD) System, a critical component of the 911 emergency service framework, ensuring that the system remains stable and reliable with expanded technological capabilities directly impacting response times and officer safety.
Police Dispatch Center
37 %
Public Facility
Renovations
The Loma Verde Community Center underwent a $22.5 million renovationand has a new multi-purpose gymnasium, dance rooms, crafts room, fitness room, game room, restrooms, two new pools and splash pad, shower/changing rooms, and classrooms.
Loma Verde Community
Center The Chula Vista Civic Center Library opened its doors in 1976, and thanks to Measure P, the City has been able to address significant infrastructure repairs including replacing the roof, restroom renovations for ADA access, and electrical/HVAC upgrades. All with the focus of increasing access to services and materials for the public.
Civic Center Library
21 %
Delivering on the Promise...
1/24/2024
MEASURE P R ENEWAL SURVEY
C O ND U CTED FO R TH E
C I TY OF C H U LA V I STA
P RESENTED BY
T I MOTH Y M CL ARNEY P H.D.
12 12
o Gauge the feasibility of renewing the Measure P sales tax at the current rate
o Identify how to create a measure consistent with community priorities o Gather information needed for communications & outreach
PURPOSE OF STUDY
13 13
o How did we select voters to survey?
o Stratified & Clustered Random Sample of likely November 2024 voters using age, gender, partisanship, household party type, and sub -geographies
o Ensures balanced, representative sample of likely voters o How did we recruit participation?
o Personalized email, text, and telephone calls
o PINs to restrict access and ensure one complete per respondent o How were voters able to share their opinions?
o Secure, PIN -protected website that scales to the device o Telephone (land line or mobile)
o English & Spanish
o What was the sample size?
o 515 completed interviews
o Overall margin of error of ± 4.3% @ 95% level of confidence
METHODOLOGY OF STUDY
14 14
QUALITY OF LIFE
E xcellent
17.6 Good
53.5 Fair
25.6 P oor
1.8 Very poor
1.5 Not sure/ P refer
not to answ er
0.1 15
15 CHANGES TO IMPROVE CITY
23.6 12.7
12.1 8.2
6.7 6.1
6.0 5.6
5.6 4.4
4.0 3.8
3.5 3.3
3.1 2.6
2.5 2.4
1.9 1.8
1.7 1.6
5.5 3.8
0 5 10 15 20 25
Address homeless issues
Increase public safety
Not sure / Cannot think of anything specific
Improve infrastructure, roads
P rovide more police presence
P rovide more affordable housing
Limit grow th, development
Reduce traffic congestion
Clean up, beautify City
No changes needed / E verything is fine
Improve public transportation
E nforce traffic law s
Reduce taxes, fees
Improve schools, education
E qual attention to all areas of City
Address parking issues
Improve economy, jobs
Improve parks, rec facilities
Reduce cost of living
Tougher sentences for criminal activities
Concerns w ith rent control
Improve City Council, Gov process
P rovide rec activities, events, for all ages
S upport small, local businesses
% Respondents
16 16
P refer not to
answ er
0.8 Not sure
4.2 Very
dissatisfied
7.4 S omew hat
dissatisfied
17.8 S omew hat
satisfied
52.7 Very satisfied
17.1 OVERALL SATISFACTION
17 17
INITIAL BALLOT TEST
To continue funding for city services in Chula Vista including:
o Keeping streets, sidewalks, infrastructure, parks, and public facilities safe, clean, and well -maintained
o Upgrading 9 -1-1 emergency equipment and community facilities o Removing graffiti/trash from public spaces
Shall the ordinance renewing the City of Chula Vista’s half -cent sales tax be adopted at the current rate (no increase), continuing 25 million dollars annually for unrestricted general government use for 10 years, with citizen oversight, independent audits, and all money locally controlled? If the election were held today, would you vote yes or no on this measure?
18 18
INITIAL BALLOT TEST
Definitely yes
42.1 P robably yes
30.2 P robably no
8.4 Definitely no
12.4 Not sure
6.2 P refer not to
answ er
0.7 72%
21%
19 19
PROJECTS & SERVICES TIER 1
69.8 70.7
67.8 64.6
65.3 65.3
70.2 60.2
54.5 52.8
21.9 19.5
22.4 25.3
24.0 24.0
18.9 27.7
29.1 30.7
0 10 20 30 40 50 60 70 80 90 100
Keep existing parks and recreation facilities safe, clean, and well-m aintained
Fix potholes
Repair infrastructure including sidewalks, curbs, and storm drains
Pave and m aintain local streets
Repair or replace aging underground storm water pipes that are at risk of collapse and creating sinkholes
Make im provem ents to roads and intersections to better m anage traffic congestion on city streets
Clean up piles of trash and litter that people dum p along streets, sidewalks, and in public areas
Keep newer and recently repaired streets in good condition, before they becom e m ore costly to repair
Upgrade 911 em ergency equipm ent and com m unity facilities Im prove access for residents with special needs or disabilities % Respondents
Strongly favor Somewhat favor
20 20
PROJECTS & SERVICES TIER 2
69.7 48.9
50.3 50.5
50.9 45.6
29.5 37.8
34.0 13.4
33.2 31.2
30.4 29.5
32.8 41.5
28.3 28.9
0 10 20 30 40 50 60 70 80 90 100
Address hom elessness
Install sidewalks, where needed
Repair older com m unity facilities including fixing roofs, plum bing, electrical, and structural problem s
Upgrade recreation facilities and equipm ent so they m eet current health and safety standards
Rem ove graffiti
Install restroom s at com m unity parks, where needed
Create new m ulti-purpose sports fields for soccer, baseball, softball, and lacrosse
Attract a 4-year University to Chula Vista
Create new outdoor sports courts for tennis, pickleball, basketball, and volleyball
% Respondents
Strongly favor Somewhat favor
21 21
POSITIVE ARGUMENTS
36.3 38.4
43.1 39.9
38.7 33.2
37.2 38.9
38.7 34.7
30.6 28.1
40.7 34.2
28.5 29.9
30.5 34.8
30.0 28.3
28.1 30.3
29.0 31.1
0 10 20 30 40 50 60 70 80 90 100
Sales tax provides funding to fix streets, infrastructure, keep 911 equip, facilities up-to-date, keep parks, com m unity centers in good repair; need to renew m easure to avoid deep cuts in these areas
Past 6+ yrs, City reinvested every dim e of sales tax, fixing 300 streets, 150 storm drains, upgrading public safety equip, facilities, parks, com m unity buildings; voting ‘yes’ will allow progress to continue
By keeping city safe, clean, well-m aintained, this m easure will help protect property values, keep Chula Vista a special place to live City m aintains 450+ m i of streets; m easure will allow City to keep up w/ repairs, m aintenance to streets, sidewalks, drains, pipes, facilities; if we don’t take care of it now, will be m ore expensive to repair in future
Local funding m easure is reason streets are in better condition than those in neighboring cities; voting yes on m easure will allow City to continue fixing streets, keep them well-m aintained
Measure will im prove local parks, rec facilities; high quality parks, rec facilities help keep kids healthy, active, away from drugs, gangs, crim e Most sales tax generated locally goes to State of CA, County of San Diego, or SANDAG; m easure ensures that a higher percentage of sales tax dollars stay here in Chula Vista, we have local control over how those funds are spent Measure will NOT raise your taxes; it sim ply extends sales tax approved by voters in 2016 for 10 m ore years to continue funding for im portant city services All m oney raised by m easure will be used to fund essential services, facilities here in Chula Vista; by law, it can’t be taken away by State Measure includes a clear system of accountability including citizen oversight, independent audits, public disclosure of how all funds are spent A substantial am ount of m oney raised by sales tax will com e from people who visit com m unity, but don’t live here; m easure will m ake sure they pay their fair share for facilities and services they use while in city Measure costs just 50 cents for every 100 dollar purchased, food, m edicine, m any other essential item s are excluded from the tax
% Respondents
Very convincing S omew hat convincing
22 22
INTERIM BALLOT TEST
P refer not to
answ er
0.2 Not sure
5.0 Definitely no
10.4 P robably no
8.5 P robably yes
29.2 Definitely yes
46.8 76%
19%
23 23
NEGATIVE ARGUMENTS
45.1 48.1
35.6 35.4
32.6 29.4
25.9 32.7
31.4 23.7
0 10 20 30 40 50 60 70 80 90 100
Residents are already paying too m any taxes - including state, county, local sales taxes, school bonds, other taxes; enough is enough; we can’t afford to keep raising taxes Local businesses, residents were hit hard by pandem ic, are now facing high gas prices, inflation; m any are
struggling to stay afloat; now is not tim e to raise taxes Chula Vista is an expensive place to live, especially for young fam ilies, seniors, those on fixed incom es; passing tax will m ake it even less affordable
No guarantees on how funds will be spent, which m eans
City can divert m oney to pet projects without any say
from voters; we can’t trust City with tax dollars
City em ployees are m aking too m uch m oney in salary, pensions, benefits - that’s the problem ; City needs to tighten its belt before asking residents to pay m ore taxes % Respondents
Very convincing Somewhat convincing
24 24
FINAL BALLOT TEST
Definitely yes
38.4 P robably yes
31.1 P robably no
11.9 Definitely no
11.4 Not sure
7.1 P refer not to
answ er
0.1 69%
23%
25 25
KEY CONCLUSIONS
o Does a Measure P renewal appear to be feasible for
November 2024? Yes .
Positive Signs
o Voters value the services they receive from the City and see opportunities for improvement
o Strong natural support for proposed measure at current rate (72%) o Popular projects and services
o Positive arguments resonate
o All ballot tests are well above the simple majority (50%+1) required for passage of general tax, even after opposition arguments Challenges
o Receptiveness to potential opposition arguments
o High propensity voters are less supportive ( -3%)
o Unknowns: trajectory of economy, inflation, other measures o Electoral climate: Hyper -partisanship & statewide initiatives 26 26
o Snapshot in time, not a crystal ball
o Service Priorities: Maintaining parks & recreation facilities, fixing potholes/street maintenance, repairing infrastructure, removing trash from public spaces, upgrading 911 equipment and facilities, addressing homelessness.
o City Communications : Begin a conversation with the community to build awareness of ongoing infrastructure needs and
consensus on a proposal.
o Independent Campaign: Need to have solid independent
campaign to navigate through the election cycle, communicate key messages, turn out supporters, and weather uncertainties.
OBSERVATIONS & RECOMMENDATIONS
Ballot Measure Planning
Voter Survey
Election Timing
Tax Rate
Political Landscape
Non
-Advocacy
Communication
Existing comms
Informational
mailers / digital
ads
Internal and
external audiences
Seek feedback
Refine proposal
Community
readiness?
Ballot Resolution/
Ordinance
75 words
Projects &
Programs
Ballot Argument &
Signers
Official Vote
(>88 days before
Election)
Volunteer leaders
Fundraising
Website/Social
Endorsements
Grassroots
Lawn Signs
Mailers
Digital Ads
Get Out the Vote
© 2023
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Nov 2024 election:
Council Action Summer 2024
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