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May 7, 2024
ITEM TITLE
Sponsorship Funds: Accept Sponsorship Funds from the Port of San Diego’s Tidelands Activation Program to Offset Coordination and Logistical Costs for the South Bay Earth Day 2024 Event Report Number: 24-0156
Location: 980 Marina Parkway
Department: Economic Development
G.C. § 84308: No.
Environmental Notice : The activity is not a “Project” as defined under Section 15378 of the California Environmental Quality Act State Guidelines. Therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required. Notwithstanding the foregoing, the activity qualifies for an Exemption pursuant to Section 15061(b)(3) of the California Environmental Quality Act State Guidelines.
Recommended Action
Adopt a resolution accepting $60,000 in sponsorship funds from the Port of San Diego for the South Bay Earth Day event.
SUMMARY
Staff is seeking Council approval to accept sponsorship funding from the Port of San Diego via their Tidelands Activation Program that will be utilized to cover costs associated with hosting South Bay Earth Day 2024.
ENVIRONMENTAL REVIEW
The Director of Development Services has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the activity is not a “Project” as defined under Section 15378 of the State CEQA Guidelines because it will not result in a physical change in the environment.
Therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines, the activity is not subject to CEQA.
Notwithstanding the foregoing, it has also been determined that the activity qualifies for an Exemption pursuant to Section 15061(b)(3) of the California Env ironmental Quality Act State Guidelines. Thus, no environmental review is required.
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BOARD/COMMISSION/COMMITTEE RECOMMENDATION
Not applicable.
DISCUSSION
The Port of San Diego offers sponsorship to organizations through the Tidelands Activation Programs (TAP), a grant initiative that provides service fee waivers for events that engage the community and inspire visitors to enjoy San Diego Bay. TAP -sponsored events for fiscal year 2023-24 must be open to all ages and free of admission charges or registration fees. Port member cities are also eligible to receive funds from the Port of San Diego’s Civic Events Activation Program. The program requires applicants to host events that attract diverse visitors and demographics to Port tidelands that are culturally enriching and that positively impact the surrounding community.
The City of Chula Vista’s Environmental Services Division applied to receive funding for as sistance to host South Bay Earth Day, which occurred on April 15, 2024, at Bayfront Park located at 980 Marina Way . The sponsorship was awarded in the amount of $60,000 and included Port of San Diego services fee waivers.
The City of Chula Vista has hosted South Bay Earth Day since 2018. The 2024 event featured a host of family- friendly activities, workshops, exhibits, vendors, art, food and drink, and entertainment featuring a nationally recognized headline recording artist. In addition to celebrating the protection of our precious, fragile planet and its bounty, South Bay Earth Day engaged and motivated visitors to choose environmentally friendly products and lifestyle choices, learn and practice, sustainable and mindful habits.
South Bay Earth Day Highlights include:
A Fix-it-Clinic to repair and extend the life of household items, reducing the environmental footprint and costs of replacing devices, furnishings, and objects. A Tie-Dye Workshop to upcycle plain or light-colored garments and fabrics into original, colorful creations. Other hands-on workshops included Zero-Waste Living, Food Waste Tips and Tricks, Ask the Recycler, and Electrifying Your Home.
Live musical entertainment.
Over 50 environmentally-theme vendors, sustainable and eco-conscious home furnishings, jewelry and apparel vendors.
An artist alley with environmentally themed exhibits , live painters, and on-site artists present to showcase and speak about their works.
A “Kid Zone” with hands-on activities and live animal exhibitions from the Living Coast Discovery Center.
Food Trucks with the region’s diverse array of culinary options. A compost giveaway and education on the benefits of compost where visitors went home with a small sample of the material.
Free Bike Valet. Attendees who ride bicycles into the event enjoyed a valet service where they could safely check their bike in and enjoy the event.
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The yearly South Bay Earth Day events are welcomed enthusiastically and draw great attendance while showcasing Chula Vista’s positive and environmentally friendly community. This popular event also draws partner organization sponsorships who proactively reach out year to year to participate and contribute to the success of the event.
Staff is seeking City Council authorization to accept $60,000 in sponsorship funds from the Port of San Diego’s Tidelands Activation Program to offset coordination and logistical costs for South Bay Earth Day 2024 , and to authorize the City Manager to execute all documents necessary to facilitate recei pt of the sponsorship funds.
DECISION-MAKER CONFLICT
Staff has reviewed the property holdings of the City of Chula Vista City Council members and has found no property holdings within 1,000 feet of the boundaries of the property which is the subject of thi s action.
Consequently, this item does not present a disqualifying real property -related financial conflict of interest under California Code of Regulations Title 2, section 18702.2(a)(7) or (8), for purposes of the Political Reform Act (Cal. Gov’t Code §87100, et seq.).
Staff is not independently aware and has not been informed by any City of Chula Vista City Council member, of any other fact that may constitute a basis for a decision-maker conflict of interest in this matter.
CURRENT-YEAR FISCAL IMPACT
Accepting the $60,000 in sponsorship funds from the Port of San Diego’s Tidelands Activation Program will offset the coordination and logistical costs for South Bay Earth Day 2024.
ONGOING FISCAL IMPACT
There is no ongoing fiscal year impact as a result of this action.
ATTACHMENTS
None
Staff Contact: Manuel Medrano, Environmental Services Manager