Item 6.4
Ballot Initiative
Continuation of the One-Half Cent General
Sales Tax for 10 YearsPresented by:
Courtney Chase
Deputy City Manager
Background on Measure P
½ Cent Sales Tax on Retail Sales
Voter Approved on November 8, 2016
Collection Began April 1, 2017
10-Year Period, Set to Expire in 2027
Instituted the Citizens’ Oversight Committee
Established the Infrastructure, Facilities and Equipment Expenditure Plan which established the most critical priority items for funding
Key
Highlight
s
Background on Measure P
Approved
Expenditu
re Plan
Priorities
Pave, maintain and repair residential streets and fix
potholes
Upgrade or replace aging police, fire and 911 emergency response facilities, vehicles and equipment
Replace storm drains to prevent sinkholes
Upgrade irrigation systems to conserve water and save
energy
Make essential repairs to older libraries, senior center and recreation centers
Improve our Traffic Signal Systems
Measure P
Citizens’
Oversight
Committee
The committee is comprised of nine members appointed to four-year terms, consisting of five At-Large members, with at least one from each Council district, and four designated members selected from candidates nominated by the
following Nominating Authorities:
Chula Vista Chamber of Commerce
Alliance of Californians for Community Empowerment
San Diego & Imperial Counties Labor Union
San Diego Taxpayers Association
Parks and Recreation Commission
Sustainability Commission
Measure P
Citizens’
Oversight
Committee
The main function of the Measure P Citizens’ Oversight
Committee (COC) is to review and report on City compliance with the provisions of Measure P, particularly with respect to the City’s accounting and expenditure of Measure P
revenues.
Specific duties include:
Review and comment on each year’s Finance
Department Report, Measure P Spending Plan, and
Auditor Report.
Prepare an annual report regarding the Finance
Department Report for presentation to the City Council at a Public Meeting
Work with City staff to identify and apply ‘best practices’ for tracking and reporting on Measure P revenues and
expenditures relative to other City revenue and
expenditures.
Role & Function
Delivering on the Promise...
Delivering on the
Promise
Streets – Repaired or replaced all streets of PCI 0-33 (originally anticipated PCI 0-25)
Delivering on the
Promise
Delivering on the Promise
Storm Drains – 20,000 Linear Feet replaced or repaired (80% of CMP)
Delivering on the
Promise
Fire Stations - Relocation of two aging fire stations for improved response times
Delivering on the
Promise
Recreation Centers, Parks, Fields & Courts – upgrades and repairs at over 40 facilities and parks
Delivering on the Promise
Vehicles - 138 Public Safety/142 Non-Public Safety
General Fund Long-Term
Financial Plan
FY 2025-2034 (in millions)
FY FY FY FY FY FY FY FY FY FY FY
2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
Adopted
Major Discretionary Revenues 1 207.3 219.0 229.3 231.5 217.6 224.7 232.1 239.7 247.6 255.7 264.1 Other Revenues 2 50.9 55.2 55.9 56.7 57.5 57.8 58.0 58.8 59.6 60.5 61.4 New Development Revenues 3 0.0 0.0 2.7 3.5 3.8 4.0 4.1 4.2 4.4 4.5 4.7 Total General Fund Revenues 258.2 274.1 287.9 291.7 278.9 286.5 294.1 302.7 311.6 320.7 330.2 Year-over-Year Change 6.2% 5.0% 1.3% -4.4% 2.7% 2.6% 2.9% 2.9% 2.9% 3.0% Personnel Services Expenditures 132.9 147.3 157.2 165.9 173.0 179.9 185.4 190.3 195.7 201.2 206.7 Other Expenditures 4 125.3 126.8 125.7 120.1 97.7 98.2 100.1 102.6 105.0 108.2 108.3 New Development Expenditures 3 0.0 0.0 5.3 6.4 7.0 7.4 7.7 8.0 8.2 8.4 8.5 Total General Fund Expenditures 258.2 274.1 288.2 292.4 277.7 285.4 293.3 300.9 308.9 317.8 323.5 Year-over-Year Change 0.1 5.1% 1.5% -5.0% 2.8% 2.7% 2.6% 2.7% 2.9% 1.8% General Fund Surplus / (Deficit) 0.0 0.0 -0.3 -0.7 1.2 1.1 0.8 1.8 2.7 3.0 6.7 Surplus / (Deficit) as a % of Budget 0.0% 0.0 -0.1% -0.2% 0.4% 0.4% 0.3% 0.6% 0.9% 0.9% 2.1% Revenues
Expenditures
COMMUNITY INPUT AND EDUCATION
ASSESSMENT
OF CURRENT
INFRASTRUCTURE
PUBLIC OPINION
SURVEY (FALL 2023)
LOCAL SERVICE
ORGANIZATIONS
LOCAL BUSINESS
GROUPS
CHULA VISTA BOARDS AND
COMMISSIONS
RESIDENT SURVEY TO
92,000 HOUSEHOLDS
(MAY 2024)
14 14
o Gauge the feasibility of renewing the Measure P sales tax at the current rate
o Identify how to create a measure consistent with community priorities o Gather information needed for communications & outreach
PURPOSE OF STUDY
15 15
QUALITY OF LIFE
E xcellent
17.6 Good
53.5 Fair
25.6 P oor
1.8 Very poor
1.5 Not sure/ P refer
not to answ er
0.1 16
16 P refer not to
answ er
0.8 Not sure
4.2 Very
dissatisfied
7.4 S omew hat
dissatisfied
17.8 S omew hat
satisfied
52.7 Very satisfied
17.1 OVERALL SATISFACTION
17 17
INITIAL BALLOT TEST
Definitely yes
42.1 P robably yes
30.2 P robably no
8.4 Definitely no
12.4 Not sure
6.2 P refer not to
answ er
0.7 72%
21%
18 18
PROJECTS & SERVICES TIER 1
69.8 70.7
67.8 64.6
65.3 65.3
70.2 60.2
54.5 52.8
21.9 19.5
22.4 25.3
24.0 24.0
18.9 27.7
29.1 30.7
0 10 20 30 40 50 60 70 80 90 100
Keep existing parks and recreation facilities safe, clean, and well-m aintained
Fix potholes
Repair infrastructure including sidewalks, curbs, and storm drains
Pave and m aintain local streets
Repair or replace aging underground storm water pipes that are at risk of collapse and creating sinkholes
Make im provem ents to roads and intersections to better m anage traffic congestion on city streets
Clean up piles of trash and litter that people dum p along streets, sidewalks, and in public areas
Keep newer and recently repaired streets in good condition, before they becom e m ore costly to repair
Upgrade 911 em ergency equipm ent and com m unity facilities Im prove access for residents with special needs or disabilities % Respondents
Strongly favor Somewhat favor
19 19
PROJECTS & SERVICES TIER 2
69.7 48.9
50.3 50.5
50.9 45.6
29.5 37.8
34.0 13.4
33.2 31.2
30.4 29.5
32.8 41.5
28.3 28.9
0 10 20 30 40 50 60 70 80 90 100
Address hom elessness
Install sidewalks, where needed
Repair older com m unity facilities including fixing roofs, plum bing, electrical, and structural problem s
Upgrade recreation facilities and equipm ent so they m eet current health and safety standards
Rem ove graffiti
Install restroom s at com m unity parks, where needed
Create new m ulti-purpose sports fields for soccer, baseball, softball, and lacrosse
Attract a 4-year University to Chula Vista
Create new outdoor sports courts for tennis, pickleball, basketball, and volleyball
% Respondents
Strongly favor Somewhat favor
20 20
INTERIM BALLOT TEST
P refer not to
answ er
0.2 Not sure
5.0 Definitely no
10.4 P robably no
8.5 P robably yes
29.2 Definitely yes
46.8 76%
19%
21 21
FINAL BALLOT TEST
Definitely yes
38.4 P robably yes
31.1 P robably no
11.9 Definitely no
11.4 Not sure
7.1 P refer not to
answ er
0.1 69%
23%
22 COMMUNITY INPUT AND EDUCATION
ASSESSMENT
OF CURRENT
INFRASTRUCTURE
PUBLIC OPINION
SURVEY (FALL 2023)
LOCAL SERVICE
ORGANIZATIONS
LOCAL BUSINESS
GROUPS
CHULA VISTA BOARDS AND
COMMISSIONS
RESIDENT SURVEY TO
92,000 HOUSEHOLDS
(MAY 2024)
RESIDENT SURVEY – MAY/JUNE
2024
Ballot Measure Planning
Voter Survey
Election Timing
Tax Rate
Political Landscape
Non
-Advocacy
Communication
Existing comms
Informational
mailers / digital
ads
Internal and
external audiences
Seek feedback
Refine proposal
Community
readiness?
Ballot Resolution/
Ordinance
75 words
Projects &
Programs
Ballot Argument &
Signers
Official Vote
(>88 days before
Election)
Volunteer leaders
Fundraising
Website/Social
Endorsements
Grassroots
Lawn Signs
Mailers
Digital Ads
Get Out the Vote
© 2023
We are Here
Ballot
Question
Shall the measure to continue funding City of
Chula Vista services including fixing potholes;
keeping streets, sidewalks, infrastructure, parks,
public facilities safe, clean, well-maintained;
repairing aging storm drains; managing traffic
congestion; and removing trash/graffiti from
public spaces, by renewing City of Chula Vista’s
half-cent transactions and use tax at the current
rate (no increase), continuing an estimated
$37,000,000 annually for general government
use for 10 years, with citizen oversight,
independent audits, and all money locally
controlled, be adopted?
Staff Recommendation
A. Adopt an Ordinance amending Title 3, Chapter 3.33 of the Chula Vista Municipal Code to continue a temporary one-half cent general transactions and use tax to be administered by the California Department of Tax and Fee Administration. (First Reading) (4/5 vote required)
B. Adopt a Resolution 1) amending Resolution No. 2024-054 calling a general municipal election to be held on Tuesday, November 5, 2024; 2) ordering submission to the qualified voters of the city, a proposed ordinance relating to the extension of a one- half cent general transactions and use tax; 3) authorizing the Mayor to submit ballot arguments in favor of the measure; and 4) directing the City Attorney to prepare an impartial analysis of the measure.
(4/5 vote required)