1 FOR CITY COUNCIL CONSIDERATION
NOVEMBER 2024
Otay Ranch Town Center – Mixed Use
2 OTAY RANCH TOWN CENTER
History
Town Center Opening,
Oct. 2006
3 OTAY RANCH TOWN CENTER
Transition
4 OTAY RANCH TOWN CENTER
Marketing to Retailers
5 OTAY RANCH TOWN CENTER
Marketing to Retailers
6 OTAY RANCH TOWN CENTER
Future
7 OTAY RANCH TOWN
CENTER
Project Objectives
• Rezoning for
activation of
vacant spaces
as mixed-use
community
• Addition of
residential
and park
space,
integrated
into existing
retail
Looking
East
8 OTAY RANCH TOWN
CENTER
Project Objectives
• Realigned & Improved
Town Center Drive
• Revitalized &
Transformed Main
Street
• Reimagined Retail on
Main Street
• Integrating
Residents to Town
Center Community
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CENTER
Project Phasing
10 OTAY RANCH TOWN
CENTER
Pedestrian & Bike
Connectivity
11 OTAY RANCH TOWN
CENTER
Tentative Map & Highlights
• Redefined entry with
realignment of Town
Center Drive
• Land uses aligned
with surrounding
community
• Revitalized
community spaces and
parks
• Optimized
connectivity
12 CONCEPTUAL
ELEVATIONS
For-Sale 3 Story
Townhomes
Townhome
s
13 CONCEPTUAL
ELEVATIONS
3 & 4 story Walk Up
Apartments
Apartment
Homes
14 VISION
Community
15 VISION
Main Street
16 VISION
Residential
17 VISION
Town Center Dr
18 COMMUNITY
ENGAGEMENT
Feedback & Dialogue
• Community Advisory Group
(CAG)
• Text & social media
campaigns
• Outreach to HOAs
• Mail Signage
• Farmers Markets
• Briefings with community
members
• Open House
Communi
ty
• Chula Vista Chamber of
Commerce
• South County EDC
• YIMBY Democrats
• First Friday Breakfast
• Briefings with mall
tenants
• School District
Organizatio
ns
19 COMMUNITY
ENGAGEMENT
Community Advisory Group
(CAG)
Brenda Aguirre
Chula Vista Community
Member
Genevieve De Perio Fong
Chula Vista Community
Member
Skii Fleeton
Chula Vista Community
Member
Jamie Friesen
Chula Vista Community
Member
Monica Montaño
Chula Vista Community
Member
Christine Antoine
Chula Vista Community
Member
Community
Members
Earl Felisme
Chula Vista Community
Member
Katia Callahan
Chula Vista Community
Member
Nadia Kean-Ayub
Chula Vista Community
Member
Mark Liuag
Chula Vista Community
Member
Karen Ann Daniels
Chula Vista Community
Member
Randy Torres Van-Vleck
Chula Vista Community
Member
Community Members
Mark Sheffield
School of Rock
Tiago Carnerio
Novo Brazil
Victor Lopez
El Pollo Grill
Daisy Mirador
Great American Cookies
Laura Humprehys
South Bay YMCA
Rick Richardson
Child Development Associates
Town Center
Tenants
Lourdes Valdez
CalPrivate Bank
Jim O’Callaghan
South County EDC
Jason Paguio
Asian Business Association
Yvonne Cromer
Pacific SW Association of
Realtors
Sassan Rahimzadeh
ARYA Cleaners
Jason Paguio
Asian Business Association
Business Community
Nonprofits
20 COMMUNITY
ENGAGEMENT
Project Support
21 REQUEST ENTITLEMENTS
Summary
• Rezone of approximately 10 acres to allow residential and mixed use. • This approval is not approving any specific building. That will be a separate submission.
• Residential could be for-sale or apartments based on market demand. • The project is phased
• Phase 1 term is 7 years and has a minimum density of 20/acre on a 4 acre parcel
• Phase 2 term is another 5 years and adds 4 more acres and total development must total 435 units
• Phase 3 term adds another 3 years and must have a cumulative 840 units
22 Color and copy tips
There has been a purposeful shift to
leverage more of the electric blue in
primary palette and keep neon colors for
accent only.
1. Section heads should leverage the large
electric blue numbers to match the
number in the agenda slides.
2. Never use neon colors for font due to
readability issues. And limit the use of
coral + neon green together on the same
slide.
3. 4. Adjust chart colors to have different
combinations of outlines and pattern fills
rather than off-brand colors
5. Keep copy short and punchy, and avoid
spanning sentences across the entire page
Style Guide and Design Files (Brand and
Copy)
PW: 2R5TjbN3Mx
6. Titles should use lowercase sentence style.7. Captions overlaid on photos should leverage all capital letters.
8.Font size should take into consideration
screen size of projection. Small screens
may need to increase font size to be
legible.
Thank You.
23 APPENDIX
24 UPCOMING
Process & Milestones
Product
Selection &
Phasing
Analysis
Land Development
Plans,
Permits & Final
Map
Building
Permitting
Start of
Constructio
n
25 Phase 1
Townhome Example
26 Phase 1 and 2
3- and 4-Story Apartment
Example
27 Phase 2
3- and 4-Story Apartment
Example
28 Phase 3 Example