1 City brought back the event in 2023 after
3-year hiatus, with a higher-than-expected
attendance. Included tree-lighting ceremony,
holiday market, entertainment, activities and
decorations on Third Ave.
.
Huge success, but highlighted need for more robust
resources, public safety measures going forward.
Goals: Promote civic pride, boost community
engagement, further the Chula Vista brand.
Storefront decorating contest along Third Ave.
Downtown Chula Vista Association led tree-lighting
ceremony took place on Dec. 1 to kick off holiday
season
Extended parade route to provide more viewing
areas to the public
Enhanced public safety and security measures
Additional temporary public restrooms, hand washing
stations, trash pickup
5 Paid advertising
Physical banners
Event website
Social media
News media coverage
Flyer distribution to businesses and surrounding neighborhoods Downtown Chula Vista Association and Chula Vista Chamber of Commerce Email Campaigns
Presentations
8 9
Event safety plan
More staffing: private security
guards, police officers, and EMS onsite
Updated traffic control plan
Designated lane along parade route for
public safety access
Modified Emergency Operations
Center (EOC)
New equipment, such as bike racks
to line parade route