BORDER 2 FIRE
THURSDAY, JANUARY 23 - TUESDAY, JANUARY 28, 2025
SUMMARY OF SOCIAL MEDIA EFFORTS
Thursday, January 23, at 3 p.m . the City of Chula Vista activated the Emergency Operations Center (EOC) to respond to the Border 2 Fire on Otay Mountain.
The Office of Communications, Fire Department and Police Departmen t, launched a coordinated communications effort.
Social media posts began 3:54 p.m. on City/ CVFD/ CVPD on Instagram, Facebook, and X (formerly Twitter)
A dedicated news update City webpage was launched by 4 p.m. to serve as the primary source for emergency information. A direct link was established chulavistaca.gov/border2fire (link now deactivated)
From January 23 through January 28, a total of 19 posts were shared. All social media posts were provided in English and Spanish.
SUMMARY OF SOCIAL MEDIA EFFORTS
Growth in Followers - @ThinkChulaVista
1,500 new followers
3,343 new followers
200 new followers
Total engagement across all 19 posts for
each social media platform.
Total Likes: 24,512
Total Shares: 7,989
Total Views: 1,228,759
Total Reach: 773,537
Total Likes: 665
Total Shares: 192
Total Impressions:
91,846
Total Likes: 1,642
Total Shares: 457
Total Views: 170,715
Total Reach: 89,126
Post 4
Post 5
Post 6
Post 3Post 2Post 1
Post 7
Post 8
Post 9
Post 10
Post 11
Post 12
Engagements Per Post
Date: January 23, 2025
Time: 4:21 p.m.
Date: January 23, 2025
Time: 6:02 p.m.
Date: January 24, 2025
Time: 4:45 a.m.
Date: January 23, 2025
Time: 7:06 p.m.
Date: January 24,2025
Time: 8:56 a.m.
Date: January 24, 2025
Time: 11:03 a.m.
Date: January 24, 2025
Time: 1:30 p.m.
Date: January 24, 2025
Time: 6:05 p.m.
Date: January 24, 2025
Time: 7:01 p.m.
Date: January 25, 2025
Time: 9:42 a.m.
Date: January 23, 2025
Time: 8:01 p.m.
Date: January 23, 2025
Time: 3:54 p.m.
Engagements Per Post
Post 13
Post 14
Post 15
Post 16
Post 17
Post 18
Post 19
Date: January 25, 2025
Time: 10:00 a.m.
Date: January 25, 2025
Time: 4:09 p.m.
Date: January 25, 2025
Time: 7:30 p.m.
Date: January 26, 2025
Time: 12 p.m.
Date: January 26, 2025
Time: 3:15 p.m.
Date: January 27, 2025
Time: 12 p.m.
Date: January 28, 2025
Time: 6:30 p.m.
Post number 6 on Instagram
Likes: 4,650
Shares: 2,776
Views: 321,525
Reach: 189,450
SUMMARY OF SOCIAL MEDIA EFFORTS
Top -Performing Posts
Post number 4 on Instagram
Likes: 2,887
Shares: 911
Views: 105,507
Reach: 58,059
Post number 13 on Instagram
Likes: 2,462
Shares: 235
Views: 76,179
Reach: 50,450