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May 6, 2025
ITEM TITLE
Donation Acceptance: Accept Billboard Advertisement Donation by The Lamar Companies and Authorize the Execution of a Billboard Donation Agreement
Report Number: 25-0118
Location: 14th and Palm, San Diego
Department: Animal Services Department
G.C. § 84308 Regulations Apply: No
Environmental Notice : The activity is not a “Project” as defined under Section 15378 of the California Environmental Quality Act State Guidelines. Therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required.
Recommended Action
Adopt a resolution to accept the in-kind donation from The Lamar Companies for one year of billboard space at 14th and Palm in San Diego to promote Chula Vista Animal Services.
SUMMARY
The Lamar Companies (Lamar) has generously offered a second Public Service Announcement (PSA) billboard at Palm and 14th Street to promote Animal Services. The agreement provides one year of billboard space, with all associated costs (rent, supplies, storage, graphic design, and labor) paid solely by Lamar, at no cost to the City. Staff requests the City Council's approval to accept this in-kind donation.
ENVIRONMENTAL REVIEW
The Director of Development Services has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the activity is not a “Project” as defined under Section 15378 of the State CEQA Guidelines because it will not result in a physical change in the environment.
Therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines, the activity is not subject to CEQA.
Thus, no environmental review is required.
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BOARD/COMMISSION/COMMITTEE RECOMMENDATION
Not Applicable
DISCUSSION
The City of Chula Vista Animal Services has been serving the community since 1923, operating at its current location on 130 Beyer Way for over 20 years. Staff regularly receive feedback that many residents are unaware of the facility and its services until they need to reclaim an animal or encounter marketing efforts through social media. To address this, increased marketing through various channels is necessary to boost awareness of Animal Services and its offerings. Lamar previously donated billboard spac e to the City’s Animal Services Department at Albany and Main Street. Lamar has generously offered a second Public Service Announcement (PSA) billboard at Palm and 14th Street to promote Animal Services. The agreement provides one year of billboard space, with all associated costs (rent, supplies, storage, graphic design, and labor) fully covered by Lamar, at no cost to the City. Adding a second billboard will ensure we reach residents in multiple cities and increase reclaims, adoptions and awareness. Staff requests the acceptance of this in - kind donation.
DECISION-MAKER CONFLICT
Staff has reviewed the property holdings of the City Councilmembers and has found no property holdings within 1,000 feet of the boundaries of the property which is the subject of this action. Consequently, this item does not present a disqualifying real property-related financial conflict of interest under California Code of Regulations Title 2, section 18702.2(a)(7) or (8), for purposes of the Political Reform Act (Cal. Gov’t Code §87100, et seq.). Staff is not independently aware, and has not been informed by any Council member, of any other fact that may constitute a basis for a decision-maker conflict of interest in this matter.
CURRENT-YEAR FISCAL IMPACT
There are no net fiscal impacts as a result of this donation.
ONGOING FISCAL IMPACT
There is no ongoing fiscal impact from this donation.
ATTACHMENTS
1. Donation Acceptance Form
Staff Contact: Ashley Milo, Deputy Director of Animal Services