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Item 4.1. Presentation by Del Mar Fairground Regarding the 2050 Project.pdf

Chula Vista City Council
July 22, 2025

Document
Item 4.1. Presentation by Del Mar Fairground Regarding the 2050 Project.pdf
Meeting
July 22, 2025
Body
Chula Vista City Council
Original file
5.2 MB
Text extracted from the city's file for reading and search. Open the original on pub-chulavista.escribemeetings.com. That file is the official record.

22nd District Agricultural Association
22nd District Agricultural Association
City of Chula Vista
July 22, 2025
Page | 2
22nd District Agricultural Association
Who We Are
• Own and operate the Del Mar Fairgrounds as an institution of the State of California
• Governed by a nine-member board appointed by the governor • Produces the San Diego County Fair
• Operations primarily funded by revenues generated by hosting events and activities
• $841 million economic impact
Our Purpose
“We are a timeless community treasure where all can flourish, connect, and interact through year-round exceptional experiences.”

Page | 3
22nd DAA Property and Jurisdictional Boundaries
N

CITY OF DEL MAR CITY OF SAN DIEGO

CITY OF SOLANA BEACH
Legend
22nd District Agricultural Association
City of Del Mar
City of San Diego
City of Solana Beach
Page | 4
San DiegoCountyFair HorseRacing The Soundat Surfside
Del Mar Fairgrounds Popular Attractions

Fairgrounds 2050 – Master Site Plan
Page | 5
“The new master site plan will help ensure the
Fairgrounds can continue to serve as San Diego
County's iconic coastal community gathering place
for decades to come.”

COMMUNITY
FOCUS

ECONOMIC IMPACT &

FINANCIAL

RESPONSIBILITY

ENVIRONMENTAL

STEWARDSHIP

ACCESSIBILITY

PURPOSEFUL PLANNING
Fairgrounds 2050 – Guiding Principles
Page | 6
Master Plan Public Outreach and Phasing
Page | 7

Technical Advisory Coalition (TAC)
GOAL: Provide expert insight on potential technical constraints and opportunities for the Fairgrounds 8 • Partner with the best and brightest technical experts (Pro-bono services) • Expertise in key areas
• Gain an understanding of key technical considerations and challenges • Develop and refine a technical framework for future master site plan • Toured grounds, participated in workshop
• Present work to the 22nd DAA Board of Directors
Countywide Public Survey
GOAL: Solicit public feedback on the future of the fairgrounds from every community in the region 9 • Conducted statistically valid survey of county residents • Mix of phone, text and digital responses
• Gain a better understanding of preferences, perspectives, and insights surrounding the Del Mar Fairgrounds
• Reviewing data now
Countywide Outreach
GOAL: Conduct outreach in all 18 cities, the County and Regional Boards to get input and provide 2025 Fair updates
10 • Presentations to all 18 municipalities in the region and San Diego County Board of Supervisors
• Discuss Fairgrounds 2050 with regional leaders and organizations • Solicit feedback from the people the Fairgrounds serves • Paper Fair ticket and online outreach
• Forming partnerships with key opinion leaders to spread the word 11 Regional Public Workshops
Updates
• Coordinating regional public workshops
• South County, East County, County Center, Coastal North County (Del Mar Fairgrounds) and Inland North County
Future Activities
• Summer/Fall 2025: Public workshops will likely occur after the 2025 Fair concludes • Offer multiple opportunities to gather information and input from the public GOAL: Host 5 public workshops to create a
countywide two-way dialogue with diverse
groups of stakeholders

More:

DelMarFairgrounds.com/2050

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