Downtown Chula Vista Association
Presentation to City Council | August 5th, 2025
Presented By Dominic LiMandri, District Manager (DCVA)
District History & Overview
Originally Established in 2001, the PBID was
renewed in 2006 as well as in 2016.
PBID Expires in December 2026 but requires
the renewal campaign to be completed by
Summer 2026.
FY25 Operating Budget: $902,871.64
40% District Revenue Comes from Non-
Assessment Income
Provides daily, seven-day-a-week coverage
Maintains Assets & Amenities in Downtown
Organizes the Annual Taste of Third Program,
Lemon Festival, Dia de los Muertos, and is a
partner with the City on the Starlight Parade.
Highlights This
Past Year:
Finalized Assignment of District
Administration to DCVA from TAVA.
Worked with City Staff to Source
Estimates to Repair Downtown
Landmark Sign.
Successfully rehabilitated over 42
sidewalk gardens and 8 median
planters installed by City.
Continued to Expand Movable
Table & Charis Sets to Third Avenue.
Finalized the Deployment of Twelve
Corner Planters Throughout District.
Oversaw weekly Farmer’s Market,
as well as the growth across all
events in Downtown Chula Vista.
Downtown-Centric Events This Past Year
Taste of Third
Lemon Festival
Día De Los Muertos Starlight Nights
Farmer’s Market
New Programs/Projects Coming to
Downtown Chula Vista!
Memorial
Park Plaza
Concept
Footprint
Imagining a New Central Plaza for Downtown
Thank
you!
QUESTIONS?
MAIN OFFICE: (619) 422-1982
[email protected]