Chula Vista City Council
September 9, 2025

Balancing Community Needs While Addressing Alcohol
Over-Concentration In Chula Vista
By Sarah Boyer
South Bay Program Manager
Institute for Public Strategies
• Along Broadway in Chula Vista hidden gems
representative of the city's vibrancy and diversity can be found.
• Yet, amid the dynamic businesses, schools and
organizations, a concerning trend is present—an
overconcentration of off-sale alcohol retailers,
surpassing the limits set by the California Alcoholic
Beverage Control (ABC).
• This issue is not just about the number of alcoholic
beverage retailers but the potential ramifications for
public health, safety, and the overall quality of life in the neighborhood.
• The seriousness of this problem is underscored by
the alcohol map produced by the San Diego
County Binge and Underage Drinking Initiative
Item 5.8 - Written Communications
Acosta - Received 9/5/2025
Item 5.8 - Written Communications
Acosta - Received 9/5/2025