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November 18, 2025
ITEM TITLE
Western Chula Vista Economic Developme nt Subcommittee: Consider Subcommittee Report Recommendations and Provide Direction to Staff Regarding Subcommittee Recommendations Report Number: 25-0286
Location: No specific geographic location
Department: Economic Development
G.C. § 84308 Regulations Apply: No
Environmental Notice : The activity is not a “Project” as defined under Section 15378 of the California Environmental Quality Act State Guidelines. Therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required.
Recommended Action
Discuss the results of the work of the Western Chula Vista Economic Development Subcommittee and its recommendations and provide direction to staff at the Council’s discretion.
SUMMARY
The Western Chula Vista Economic Development Subcommittee, composed of Councilmember Fernandez and Councilmember Preciado, has been exploring opportunities and challenges related to economic development in the western part of the City. Through consensus of the City Council, a memorandum outlining the results of the Subcommittee’s work and recommendations has been docketed for consideration.
This item provides the City Council with the opportunity to discuss the Subcommittee Memorandum (Attachment 1), review its findings and recommendations, and provide direction at their discretion.
ENVIRONMENTAL REVIEW
The Director of Development Services has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determin ed that the activity is not a “Project” as defined under Section 15378 of the State CEQA Guidelines; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines, the activity is not subject to CEQA. Thus, no environmental review is required.
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BOARD/COMMISSION/COMMITTEE RECOMMENDATION
Not applicable.
DISCUSSION
On January 14, 2025, the City Council unanimously approved the formation of a Subcommittee on Economic Development in Western Chula Vista, appointing Councilmembers Jose Preciado and Cesa r Fernandez to serve. Since its inception, the Subcommittee has convened six meetings to examine economic development opportunities and challenges in the western portion of Chula Vista.
On November 4, 2025, the City Council achieved consensus to agendize, for a future City Council, the results of the work of the Western Economic Development Subcommittee and its recommendations. The recommended City Council actions outlined in the Subcommittee Memorandum are as follows:
Direct the City Manager to develop the City’s capacity for data -driven economic development, including enhanced collection and analysis of demographics, workforce trends, and business conditions, resulting in accessible dashboards and visualizations that i nform policy and support business growth.
Direct the City Manager to prepare a local special district ordinance, such as a Community Benefit District ordinance, enabling the creation of such districts citywide. Direct the City Manager to develop a Transient Occupancy Tax (TOT) revenue enhancement proposal for a future election to support tourism industry growth and reinvestment in the community. Direct the City Manager to return to the Council with an analysis o f the resources necessary to implement the above direction.
The City Council may discuss the Subcommittee Memorandum, its findings, and recommendations and provide direction at their discretion.
DECISION-MAKER CONFLICT
Staff has reviewed the decision contemplated by this action and has determined that it is not site-specific and consequently, the real property holdings of the City Council members do not create a disqualifying real property-related financial conflict of interest under the Political Reform Act (Cal. Gov't Code § 87100, et seq.).
Staff is not independently aware and has not been informed by any City Council member, of any other fact that may constitute a basis for a decision-maker conflict of interest in this matter.
CURRENT-YEAR FISCAL IMPACT
There is no current-year fiscal year impact associated with this discussion.
ONGOING FISCAL IMPACT
There is no ongoing fiscal impact associated with this discussion.
ATTACHMENTS
1. Memorandum of the Western Chula Vista Economic Development Subcommittee P a g e | 3
Staff Contact: David Graham, Economic Development Director Kevin Pointer, Principal Economic Development Specialist