CHULA VISTA PBID
CITY COUNCIL PRESENTATION
LARGE PRINT SPEAKER COPY + FULL SIZE EXHIBITS
Written Communications
2:30 PUBLIC COMMENT Item # 1.2Name Larkes,
Good evening Mayor and Council.
My name is Timothy Parker, and I own a business on Third Avenue.
I want to explain why I continue raising concerns about the Downtown Chula Vista Association. This is bigger than a disagreement between businesses and the association. This is about transparency, accountability and the City's responsibility for oversight.
David Graham recently responded to our questions by explaining that DCVA is a separate entity from the City and recommending that questions regarding DCVA be directed back to DCVA.
But that's exactly where I see a problem.
When this PBID comes before Council, City staff and New City America stand here as the people knowledgeable about the program and provide information Council relies upon. But when we ask specific questions about governance, board selection, compensation and financial records, we are directed back to DCVA.
So who is actually verifying this information before Council approves it? SCREEN: EXHIBIT A | CHULA VISTA PAGE 5
Look at Chula Vista's annual report.
Administration is $301,550. Event expenditures are $193,500. Programs and Events are projected to generate $340,000. But Council is given very little detail explaining what is underneath those numbers.
SCREEN: EXHIBIT C | POMONA PAGE 14
Now look at Pomona.
Pomona doesn't simply give its Council one number for administration. It identifies accounting, payroll, compensation, legal, insurance, IT, office expenses and rent. You can actually see where the money is going.
SCREEN: EXHIBIT B | POMONA PAGE 13
And look at revenue. Pomona identifies PBID assessments, City contracts, individual event revenue, sponsorships and other sources. That's transparency.
SCREEN: EXHIBIT E | POMONA PAGE 7
Now look at governance.
Pomona tells its Council that one third of its board members are up for reelection every year, identifies whether members represent property or merchants, and states that this provides continuing representation and accountability.
SCREEN: EXHIBIT F | OCEANSIDE GOVERNANCE PAGE
Oceanside goes even further. Their governing document explicitly says the PBID operates with oversight from the Oceanside City Council, and its governing committee consists solely of property owners and representatives of property owners paying the assessment.
Yet here in Chula Vista, when we ask detailed questions, we're told DCVA is separate from the City.
Respectfully, Council cannot be asked to approve this PBID based upon information presented by City staff and New City America, and then when we question that information, be told to go ask somebody else.
If you simply approve another term without making meaningful changes to transparency, governance and oversight, I believe you will create a situation where this PBID is set up to fail.
I'm not asking you to eliminate the PBID. I'm asking you to fix it before you renew it.
Require detailed financial reporting. Require disclosure of management and supplemental compensation.
Establish exactly how board members are selected and who actually gets to vote. And clearly define the City's oversight responsibility.
The question isn't whether downtown needs a PBID. The question is whether this Council should renew it without fixing problems that are already sitting directly in front of you.
Thank you.
EXHIBIT A | CHULA VISTA FY 2026, PAGE 5: BUDGET SUMMARY Downtown Chula Vista PBID
Annual Planning Report FY 2026
SECTION 3: PBID Assessment Budget
FY January 1 to December 31, 2026 - PBID Assessment Budget:
The following table outlines the PBID maximum assessment budget for FY 2026 with estimated budget expenditures distributed across PBID services. The annual assessment rate was not increased for FY 2026, according to the DCVA Board of Directors' May 14, 2025 action.
EXPENDITURES BUDGET L% Of Budget
Civil Sidewalks
Personnel: Compensation & Benefits $200,000
District Utilities $58,000
Contracted Third-Party Services $37,000
Maintenance, Auto, Landscape Supplies $34,000
Total Civil Sidewalks $329,000.00 35.41%
District Identity & Placemaking $75,000.00 8.1%
Event Expenditures $193,500.00 20.83%
Grant-Related Expenditures $30,000.00 3.2%
Administration $301,550.00 32.46%
Total District Expenditures $929,050.00 100.0%
REVENUES
PBID Revenue $461,849.00 49.26%
BID Revenue $30,000.00 3.2%
Programs & Events $340,000.00 36.27%
Grants & Sponsorships $45,000.00 4.8%
Carry Forward $60,699.71 6.47%
Total District Income $937,548.71 100.0%
SECTION 4: Method of Financing
EXHIBIT B | POMONA, PAGE 13: DETAILED INCOME SOURCES
Budget Overview: 7/1/2026-6/30/2027
NET BALANCE AMOUNT
TOTAL DPOA INCOME S 1,456,702.00
TOTAL DPOA EXPENSES s 1,456.702.00
NET BALANCE 50.00
INCOME SOURCES AMOUNT CATEGORY TOTAL SOURCE TOTAL TOTAL PBID ASSESSEMENT FUNDS 1,139.953.00
Assessment Deanguent Pror Yoars due to DPOA 70.493.00
TOTAL PBID ASSESSMENT INCOME 1,149,963.00
City Contracts
Putlic Works Fountan Contract 7.000.00
Pubac Works Trash Contract 30,000.00
VPD Lot Sweoping Income 118,800.00
TOTAL CITY CONTRACTS INCOME 155,800.00
DPOA GENERATED INCOME & GENERAL SPONSORSHIP
Events & General Sponsorships
Christmas Parade Sponsorships 25.000.00
Christmas Parade Entry Fees & Vendors 17,500.00
Dia de Los Muertos Sponsorships 7.500.00
Lunar New Year Sponsorships 8.000.00
Event Sponsorships 5.000.00
Farmers Market 2nd Saturday Income 50.000.00
TOTAL EVENT INCOME 123.000.00
MAINTENANCE & MISC INCOME
Fox Pressure Washing 9.000.00
Graffiti Film income 6.500.00
Movie/Commercial filming fees 2,000.00
Pressure Washing Income 5,000.00
TOTAL MAINTENANCE & MISC INCOME 22,500.00
MISC INCOME
Interest Income 5.00
Misc Undesignated income 5.434.00
s S.439.00
TOTAL MISC INCOME
TOTAL PBID ASSESSMENT INCOME 1.149,963.00
TOTAL DPOA GENERATED INCOME 306.739.00
BALANCE ROLL OVER FROM 25-26 FUNDS ON HAND 3 10.000.00
CASH RESERVES S 20,000.00
TOTAL DPOA INCOME 1,456,702.00
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EXHIBIT C | POMONA, PAGE 14: DETAILED ADMINISTRATION
EXPENSE SOURCES AMOUNT CATEGORY TOTAL DEPARTMENT TOTAL TOTAL
ADMINISTRATION EXPENSES
Accounting. Financial Consulting and Tax Prep
Accounting. Financial Consulting and Tax Pred :8.500.00 Total Accounting. Tax Prep & Consulting 18,500.00
Administration Overhead, Compensation & Benefits
40,807.00
Payroi Sernces 7,000.00
Stait Compensation 3 Benefits - 1 137,362.00
Payroll Taxes - Acmin 9,659.00
Health insurance 9,000.00
Total Staff Compensation & Benefits & Costs 40,807.00
Human Resources & Legal
Dues. Subsceptions. Leense 500.00
Muman Resources 250.00
Legal 7,000.00
Total Human Resources & Legal 7,750.00
Insurance
Busmess Auto Insurance tsee maintenance categoryt
Business Owners Policy
Contents: Liability & Property 1.804.00
Commercial Inland Marine
Contents: Equipment. Fine Arts. Misc 4,745.00
Non Profi: D80 10,572.00
Total Insurance 17,221.00
Otfice Expenses
Business Meetings & Meals 2,500.00
Computer & IT 26,000.00
Office Alarm 1,200.00
Office Supplies & Mise amin 5,000.00
Postaze & Deuvery 500.00
Total Office Expenses 36,300.00
Administration Other
Rent 35.000.00
Telephone Fax-Office 5,000.00
Total Administration Other 40.000.00
TOTAL ADMINISTRATION EXPENSES 160,578.00
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EXHIBIT D | POMONA, PAGE 16: DETAILED MARKETING
MARKETING EXPENSES
Marketing Payroll and Consulting
10,807.00
51,240 00
Paround employer taxes a beneats,
Marketing Contractors 27,500.00
Markating Consultant including emotoyer taxes! 37,500.00 Total Marketing Payroll and Consulting Expenses 167,047.00 Avertising. Brochures & Signage 2.000.00
D gital Advertising: META 5.000.00
Banners. Holday Decor 1,20000
Total Advertising 14,000.00
Events
Annual Meeting 1,000.00
Chastmas parade 15,000.00
Dia De Los Muertes 3,500.00
24,000.00
Music / musicians 18,000.00
Lunar Festral 1,000.00
Supplies and Sanitation 5,000.00
Hotday Mixer 2,000.00
Other downtown Events
Total Events Costs 72,500.00
General
Coltery Expense 1.000.00
License & Permes 250.00
Marketing Business Meetings/Media Meats 1.900.00
Marketing Conferences 2,000.00
Total Marketing Generat 5,150.00
Sociat Media Design, Layout Expenses
Social Media. Digital Marketing 9,000.00
Web Site. Design, Craprics 3,000.00
Miscellaneous
Total Social Media Design, Layout Expenses 12,000.00
Timeshare Expense
Timeshare Expense 1,300.00
Total Timeshare 1,300.00
Trolley Expenses
Trolley Expenses
Trolley Maintenance and Repait
Trolley Storage ,400.04
Trolley Insurance .500.00
Total Trolley Expenses 9,900.00
TOTAL MARKETING EXPENSES 281,897.00
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EXHIBIT E | POMONA, PAGE 7: BOARD REELECTION AND ACCOUNTABILITY The DPOA remains committed to working collaboratively with the City of Pomona and community partners to address these priorities and ensure the continued growth and success of Downtown Pomona as the cultural, entertainment, business, and community center of the City.
BOARD OF DIRECTORS
The current Board of Directors and officers are listed on the table below. Each year, one- third of the board members are up for reelection, ensuring ongoing community representation and accountability. Officers are elected annually at the June board meeting.
Designated board members actively participate in the monthly Marketing and Operations Committee meetings, focusing on key district initiatives. The Executive Board meets monthly to guide overall strategy and decision-making.
All meetings are open to the public unless adjourned into closed session for specific matters, reflecting the BID's commitment to transparency and community involvement.
BOARD MEMBERS
Board Member Type Position
Vacant Property
Vacant Property
Lowenstein, Cary Property Treasurer
Swodeck, Joshua Property
Rivera, Martha Property
Tessier, Cathy Property President
Tessier, Ed Property
Wong, Eddie Property Secretary
Shields, Rob Property
Manriquez, Justin Merchant
Franco, Daniela Merchant
Robles, Monique Merchant
Vazquez, Manny VPD
Preciado, Victor City Council
KEY PERSONNEL
Director - Yajaira Heidi Ortega
Maintenance Supervisor - Augusto Vivanco
Accounting - Norma Haddad, CPA, Value Resources
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EXHIBIT F | OCEANSIDE, PDF PAGE 21: CITY COUNCIL OVERSIGHT AND GOVERNANCE VIII. GOVERNANCE
A. Owners' Association
The DOPBID shall continue to be governed by MSO, with oversight from the Oceanside City Council. MSO shall serve as the Owners' Association described in the Streets and Highways Code §36651. The "Downtown Oceanside PBID Governing Committee" (PGC), a standing advisory committee formed by the MSO Board of Directors, shall possess the authority to manage matters related to the DTOPBID, including but not limited to, management of assessment funds and full decision-making authority regarding DTOPBID programs. The PGC shall be comprised solely of property owners and representatives of property owners paying the DTOPBID assessment. The number of members of the PGC shall be set forth in the MSO bylaws. The PGC and MSO staff are charged with the day-to-day operations of the DTOPBID.
B. Brown Act & Public Records Act Compliance
An Owners' Association is a private entity and may not be considered a public entity for any purpose, nor may its board members, PC, or staff be considered to be public officials for any purpose. The Owners' Association is, however, subject to government regulations relating to transparency, namely the Ralph M. Brown Act and the California Public Records Act. These regulations are designed to promote public accountability. The Owners' Association must act as a legislative body under the Ralph M. Brown Act (Government Code §54950 et seq.). Thus, meetings of the MSO Board of Directors at which actions related to the PGC and DTOPBID are heard, discussed, or deliberated; meetings of the PC; and meetings of certain committees must be held in compliance with the public notice and other requirements of the Brown Act. The Owners' Association is also subject to the record keeping and disclosure requirements of the California Public Records Act.
C. Annual Report
MSO shall present an annual report at the end of each year of operation to the City Council pursuant to Streets and Highways Code §36650 (see Appendix 1). The annual report is a prospective report for the upcoming year and must include:
1. Any proposed changes in the boundaries of the DOPBID or in any benefit zones or classification of property within the district;
2. The improvements, maintenance, and activities to be provided for that fiscal year;
3. The estimated cost of providing the improvements, maintenance, and activities to be provided for that fiscal year;
4. The method and basis of levying the assessment in sufficient detail to allow each real property owner to estimate the amount of the assessment to be levied against his or her property for that fiscal year;
5. The estimated amount of any surplus or deficit revenues to be carried over from a previous fiscal year; and
6. The estimated amount of any contributions to be made from sources other than assessments levied pursuant Downtown Oceanside PBID Management District Plan
March 22, 2024