Agenda packet, regular meeting, second session — Citrus Heights City Council Meetings, September 24, 2025

CITY OF CITRUS HEIGHTS

CITY COUNCIL
Special and Regular Meetings of Wednesday, September 24, 2025 City Hall Council Chambers 6360 Fountain Square Drive, Citrus Heights, CA 5:00 PM SPECIAL MEETING
6:00 PM REGULAR MEETING
HOW TO PARTICIPATE:

The City of Citrus Heights welcomes your interest and involvement in the City’s legislative process.

The Council may take up any agenda item at any time, regardless of the order listed. If you wish to address the Council during the meeting, please fill out a Speaker Identification Sheet and give it to the City Clerk. When you are called upon to speak, step forward to the podium and state your name for the record. Normally speakers are limited to five minutes each with 30 minutes being allowed for all comments. Any public comments beyond the initial 30 minutes may be heard at the conclusion of the agenda. The Mayor has the discretion to lengthen or shorted the allotted times.

Alternatively, you may submit your comment by 4:00 p.m. on the meeting day by completion of an online Speaker Card at https://www.citrusheights.net/FormCenter/City -Council-Meetings-Speaker- Card-30. Written public comments shall be limited to 250 words or less. Each comment will be read aloud by the City Clerk.

Any writings or documents provided to a majority of the City Council regarding any item on this agenda will be made available for public inspection during normal business hours at City Hall, located at 6360 Fountain Square Drive. Audio / Visual presentation material must be provided to the City Clerk's Office at least 48 hours prior to the meeting. Email subscriptions of the agenda are available online by signing up with the City's Notify Me service.

If you need a disability-related modification or accommodation, to participate in this meeting, please contact the City Clerk ’s Office 916-725-2448, [email protected], or City Hall 6360 Fountain Square Drive at least 48 hours prior to the meeting. TDD: California Relay Service 7-1-1.

September 24, 2025 City Council Agenda Packet
09-24-25 SPECIAL AND REGULAR COUNCIL AGENDA PACKET.PDF

CALL SPECIAL MEETING TO ORDER

1. Roll Call: Council Members: Middleton, Nelson, Schaefer, Lopez - Taff, Karpinski - Costa

PUBLIC COMMENT

STUDY SESSION

2. SUBJECT: City Council Media Training
DEPARTMENT: Economic Development & Community Engagement

ADJOURNMENT

CALL REGULAR MEETING TO ORDER

1. Flag Salute

2. Roll Call: Council Members: Middleton, Nelson, Schaefer, Lopez - Taff, Karpinski - Costa

3. Video Statement

APPROVAL OF AGENDA

PRESENTATIONS

4. Proclamation Of The City Of Citrus Heights Proclaiming September 2025 As “Prostate Cancer Awareness Month”

5. Proclamation Of The City Of Citrus Heights Recognizing “Firefighter Appreciation Month” And “California Firefighters Memorial Day”

PUBLIC COMMENT
Members of the public are entitled to address the City Council concerning any item within the City Council ’s subject matter jurisdiction. Pursuant to the Brown Act, the City Council is prohibited from discussing or acting on any item raised during “Public Comment ” not appearing on the posted agenda.

COMMENTS BY COUNCIL MEMBERS AND REGIONAL BOARD UPDATES

CONSENT CALENDAR
It is recommended that all consent items be acted on simultaneously unless separate discussion and/or action are requested by a Council Member.

6. SUBJECT: Approval Of Minutes
RECOMMENDATION: Approve the Minutes of the Meeting of August 27, 2025 and Special and Regular Meetings of September 10, 2025

REGULAR CALENDAR

7. SUBJECT: Proposed Amendments To The Citrus Heights Parking Violation Fine Schedule - AB 413 “Daylighting”
STAFF REPORT: A. Turcotte / R. Jones / W. Dunning
RECOMMENDATION: Adopt Resolution No. 2025-___ A Resolution of the City Council of the City of Citrus Heights, California, Amending the Citrus Heights Parking Violation Fine Schedule to include Section 22500(n)(1)(A) of the California Vehicle Code.

8. SUBJECT: Six-Month Update: 2025-2027 Economic Development Work Plan STAFF REPORT: M. Huber / A. Aguirre
RECOMMENDATION: Staff recommends that the City Council receive and file the Six-Month progress update on the 2025–2027 Economic Development Work Plan.

DEPARTMENT REPORTS

9. SUBJECT: Commercial Vacancy FlashVote Results
DEPARTMENTS: Economic Development & Community Engagement / Community Development

CITY MANAGER ITEMS

ITEMS REQUESTED BY COUNCIL MEMBERS / FUTURE AGENDA ITEMS

ADJOURNMENT
Documents:

CITY OF CITRUS HEIGHTS

The City of Citrus Heights welcomes your interest and involvement in the City’s legislative process.

September 24, 2025 City Council Agenda Packet
09-24-25 SPECIAL AND REGULAR COUNCIL AGENDA PACKET.PDF

CALL SPECIAL MEETING TO ORDER

1. Roll Call: Council Members: Middleton, Nelson, Schaefer, Lopez - Taff, Karpinski - Costa

PUBLIC COMMENT

STUDY SESSION

2. SUBJECT: City Council Media Training
DEPARTMENT: Economic Development & Community Engagement

ADJOURNMENT

CALL REGULAR MEETING TO ORDER

1. Flag Salute

2. Roll Call: Council Members: Middleton, Nelson, Schaefer, Lopez - Taff, Karpinski - Costa

3. Video Statement

APPROVAL OF AGENDA

PRESENTATIONS

4. Proclamation Of The City Of Citrus Heights Proclaiming September 2025 As “Prostate Cancer Awareness Month”

5. Proclamation Of The City Of Citrus Heights Recognizing “Firefighter Appreciation Month” And “California Firefighters Memorial Day”

COMMENTS BY COUNCIL MEMBERS AND REGIONAL BOARD UPDATES

CONSENT CALENDAR
It is recommended that all consent items be acted on simultaneously unless separate discussion and/or action are requested by a Council Member.

6. SUBJECT: Approval Of Minutes
RECOMMENDATION: Approve the Minutes of the Meeting of August 27, 2025 and Special and Regular Meetings of September 10, 2025

REGULAR CALENDAR

DEPARTMENT REPORTS

9. SUBJECT: Commercial Vacancy FlashVote Results
DEPARTMENTS: Economic Development & Community Engagement / Community Development

CITY MANAGER ITEMS

ITEMS REQUESTED BY COUNCIL MEMBERS / FUTURE AGENDA ITEMS

ADJOURNMENT
Documents:

CITY OF CITRUS HEIGHTS

The City of Citrus Heights welcomes your interest and involvement in the City’s legislative process.

September 24, 2025 City Council Agenda Packet
09-24-25 SPECIAL AND REGULAR COUNCIL AGENDA PACKET.PDF

CALL SPECIAL MEETING TO ORDER

1. Roll Call: Council Members: Middleton, Nelson, Schaefer, Lopez - Taff, Karpinski - Costa

PUBLIC COMMENT

STUDY SESSION

2. SUBJECT: City Council Media Training
DEPARTMENT: Economic Development & Community Engagement

ADJOURNMENT

CALL REGULAR MEETING TO ORDER

1. Flag Salute

2. Roll Call: Council Members: Middleton, Nelson, Schaefer, Lopez - Taff, Karpinski - Costa

3. Video Statement

APPROVAL OF AGENDA

PRESENTATIONS

4. Proclamation Of The City Of Citrus Heights Proclaiming September 2025 As “Prostate Cancer Awareness Month”

5. Proclamation Of The City Of Citrus Heights Recognizing “Firefighter Appreciation Month” And “California Firefighters Memorial Day”

COMMENTS BY COUNCIL MEMBERS AND REGIONAL BOARD UPDATES

CONSENT CALENDAR
It is recommended that all consent items be acted on simultaneously unless separate discussion and/or action are requested by a Council Member.

6. SUBJECT: Approval Of Minutes
RECOMMENDATION: Approve the Minutes of the Meeting of August 27, 2025 and Special and Regular Meetings of September 10, 2025

REGULAR CALENDAR

DEPARTMENT REPORTS

9. SUBJECT: Commercial Vacancy FlashVote Results
DEPARTMENTS: Economic Development & Community Engagement / Community Development

CITY MANAGER ITEMS

ITEMS REQUESTED BY COUNCIL MEMBERS / FUTURE AGENDA ITEMS

ADJOURNMENT
Documents:

Printed on Recycled Paper
City Council meetings take place in
the City Hall Council Chambers.

Dr. Jayna Karpinski-Costa , Mayor
MariJane Lopez-Taff, Vice Mayor
Porsche Middleton, Council Member
Kelsey Nelson, Council Member
Tim Schaefer, Council Member

CITY OF CITRUS HEIGHTS

CITY COUNCIL
Special and Regular Meetings of Wednesday, September 24, 2025 City Hall Council Chambers, 6360 Fountain Square Dr., Citrus Heights, CA Special Meeting 5:00 p.m.

Regular Meeting 6:00 p.m.

HOW TO PARTICIPATE:

The City of Citrus Heights welcomes your interest and involvement in the City’s legislative process. The Council may take up any agenda item at any time, regardless of the order listed. If you wish to address the Council during the meeting, please fill out a Speaker Identification Sheet and give it to the City Clerk. When you are called upon to speak, step forward to the podium and state your name for the record. Normally, speakers are limited to three (3) minutes each with 30 minutes being allowed for all comments. Any public comments beyond the initial 30 minutes may be heard at the conclusion of the agenda. The Mayor has the discretion to lengthen or shorten the allotted times. Alternatively, you may submit your comment by 4:00 p.m. on the meeting day by completion of an online Speaker Card at https://www.citrusheights.net/FormCenter/City-Council-Meetings-Speaker-Card-30. Written public comments shall be limited to 250 words or less. Each comment will be read aloud by the City Clerk.

Any writings or documents provided to a majority of the City Council regarding any item on this agenda will be made available for public inspection during normal business hours at City Hall, located at 6360 Fountain Square Drive. Audio/Visual presentation material must be provided to the City Clerk’s Office at least 48 hours prior to the meeting. Email subscriptions of the agenda are available online by signing up with the City’s Notify Me service.

The City provides three ways to watch a City Council meeting.

IN PERSON ONLINE ON TELEVISION
If you need a disability-related modification or accommodation, to participate in this meeting, please contact the City Clerk’s Office 916-725-2448, [email protected], or City Hall 6360 Fountain Square Drive at least 48 hours prior to the meeting. TDD: California Relay Service 7-1-1.

September 19, 2025
_______________________
Amy Van, City Clerk
Watch the livestream and replay past
meetings on the City website.

Watch live and replays of meetings
on Sac Metro Cable, Channel 14.

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Citrus Heights City Council Wednesday, September 24, 2025

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SPECIAL CITY COUNCIL MEETING
5:00 PM

CALL SPECIAL MEETING TO ORDER

1. Roll Call: Council Members: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa

PUBLIC COMMENT

STUDY SESSION

2. SUBJECT: City Council Media Training
DEPARTMENT: Economic Development & Community Engagement

ADJOURNMENT

CALL REGULAR MEETING TO ORDER

1. Flag Salute

2. Roll Call: Council Members: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa

3. Video Statement

APPROVAL OF AGENDA

PRESENTATIONS

4. Proclamation of the City of Citrus Heights Proclaiming September 2025 as “Prostate Cancer Awareness Month”

5. Proclamation of the City of Citrus Heights Recognizing “Firefighter Appreciation Month” and “California Firefighters Memorial Day”

PUBLIC COMMENT
This is an opportunity to make a public comment on non-agenda items. Pursuant to the Brown Act, the City Council is prohibited from discussing or acting on any item raised during “Public Comment” not appearing on the posted agenda.

COMMENTS BY COUNCIL MEMBERS AND REGIONAL BOARD UPDATES

CONSENT CALENDAR (Estimated Start Time 6:40 p.m.)
It is recommended that all consent items be acted on simultaneously unless separate discussion and/or action are requested by a Council Member.

REGULAR CITY COUNCIL MEETING
6:00 PM
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Citrus Heights City Council Wednesday, September 24, 2025

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6. SUBJECT: Approval of Minutes
RECOMMENDATION: Approve the Minutes of the Meeting of August 27, 2025 and Special and Regular Meetings of September 10, 2025

REGULAR CALENDAR (Estimated Start Time 6:45 p.m.)

7. SUBJECT: Proposed Amendments to the Citrus Heights Parking Violation Fine Schedule - AB 413 “Daylighting”
STAFF REPORT: A. Turcotte / R. Jones / W. Dunning
RECOMMENDATION: Adopt Resolution No. 2025-___ A Resolution of the City Council of the City of Citrus Heights, California, Amending the Citrus Heights Parking Violation Fine Schedule to include Section 22500(n)(1)(A) of the California Vehicle Code.

DEPARTMENT REPORTS

9. SUBJECT: Commercial Vacancy FlashVote Results
DEPARTMENTS: Economic Development & Community Engagement / Community Development

CITY MANAGER ITEMS

ITEMS REQUESTED BY COUNCIL MEMBERS / FUTURE AGENDA ITEMS

ADJOURNMENT
Agenda Packet Page #3
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CITY OF CITRUS HEIGHTS

CITY COUNCIL

MINUTES
Regular Meeting of Wednesday, August 27, 2025
City Hall Council Chambers
6360 Fountain Square Dr., Citrus Heights, CA

CALL REGULAR MEETING TO ORDER
The regular meeting was called to order at 6:01 p.m. by Mayor Karpinski-Costa.

1. The Flag Salute was led by Council Member Middleton.

2. Roll Call: Council Members present: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa Council Members absent: None
Staff Members present: Blomquist, Brown, Cave, Feeney, Jones, Kempenaar, Lowe, Talwar, Turcotte, Van, and department directors.

3. The video statement was read by City Clerk Van.

APPROVAL OF AGENDA
ACTION: On a motion by Council Member Schaefer, seconded by Vice Mayor Lopez-Taff, the City Council approved the agenda.

AYES: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa NOES: None
ABSENT: None

PRESENTATIONS

4. Proclamation honoring Renee Larscheid for 38 years of service to the Citrus Heights Chamber of Commerce
Mayor Karpinski-Costa read the Proclamation and Ms. Larscheid addressed the Council. Sheri Merrick, Citrus Heights Chamber Executive Director, thanked Renee for all of her assistance as she started her tenure. She expressed appreciation for Renee’s historical knowledge and love for the community. City Council comments followed. Representatives from Congressman Bera, Senator Niello and Assemblyman Hoover’s offices and Sacramento County Supervisor Rodriguez presented Renee with certificates and resolutions of recognition.

5. Presentation by Campus Life Connection on their Fiscal Year 2024/2025 Nonprofit Community Support Grant
Campus Life Connection Executive Director Ed Kaczmarek and Sayonara Center Director Eleazar Jones provided an update on how the grant funds were used to support low income, vulnerable and at-risk youth. It was reported that 52 families are registered for the program.

ITEM 6
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PUBLIC COMMENT

Charles Stone, Commander of American Legion Post 637, provided an update on the Battle of the Bands & BBQ fundraiser.

Melissa Hayden of Citrus Heights Rescues Animals spoke about the need for low cost spay and neuter programs.

City Clerk Van read the following written public comment submitted by Hailey Polansky, “Residents of Alta Vista Ln., Marsala Ct. and Madison Vista have an ongoing and growing issue with street parking and public safety on the south side of Alta Vista Lane, west of Almaden. This dead-end section has become an unofficial public parking area, creating serious concerns for residents. Residents have signed a petition in agreement that something needs to be done, see attached export from Change.org.

We are experiencing alarming activity that is only increasing. These safety issues include individuals living in vehicles for multiple days, abandoned non-operational cars being left for days or weeks, open visible drug use in parked vehicles, discarded drug paraphernalia, litter, and even human waste.

Additionally, disturbances and altercations involving non-residents have become more frequent.

We’re asking for collaboration between the community and the City to establish a balanced solution that ensures safety while preserving reasonable access for legitimate use of residents. Thank you”

City Clerk Van read the following written public comment submitted by Sara Wheeler, “I am writing to say that I hope the City adopts the proposed amendment to the shopping cart ordinance, clarifying that possessing a shopping cart without the business owner’s written consent is a violation. This change would simplify enforcement by removing the need for officers to prove the cart was stolen from the business. We lose so many carts and they are extremely expensive to replace.”

City Clerk Van read the following written public comment submitted by Gigi Rayford, “Good evening Council Members, On behalf of the CH 40 Arts District I want to say thank you to the City of Citrus Heights and our community for the incredible support at our launch this past Saturday. Our grand opening was such a success and it was amazing to see so many people come together to celebrate the start of this new chapter for our city. The murals already going up are more than paint on a wall they are symbols of pride, creativity and collaboration. They show what’s possible when art and community come together. We want to give a special a thank you to our Council-members, city staff, Senator Roger Niello, and Sac Metro Fire Station #27 for joining us in person. Your support means so much to this art movement. We also want to thank our local businesses Ciro’s Pizza Café, DarkHeart Brewery, Bear Paw Outlet, all of the vendors and the the community at large for being part of the day and showing how the arts and local business go hand in hand. Most importantly, we want to thank our artists. They have given their time, talent, and passion to bring this vision to life. They’re helping to build not just an arts district, but a lasting legacy for Citrus Heights. We’re excited for what comes next, and we look forward to building something meaningful together.”

COMMENTS BY COUNCIL MEMBERS AND REGIONAL BOARD UPDATES

Council Member Nelson attended a Sacramento Transportation Authority meeting. She hosted a Town Hall at a Neighborhood Area 1 – Northwest meeting. She participated in a tour of the Citrus Heights Police Department’s new Emergency Communications Center and attended City Scoop. She went to the ITEM 6
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Best of Citrus Heights awards and attended a reception with Mayor Karpinski-Costa for the new Executive Director at the Crocker Art Museum.

Council Member Schaefer took part in the wall-raising for the Sayonara Drive Habitat for Humanity development. He attended a Sacramento Area Council of Governments (SACOG) meeting. He went to the Best of Citrus Heights.

Council Member Middleton participated in the wall-raising for the Sayonara Drive Habitat for Humanity development. She attended a Cal Cities Equity Advisory Committee meeting. She went to the unveiling of the Lincoln Highway sign at San Juan High School. She congratulated the Citrus Heights Police Department for winning the “Best Government Services” award at Best of Citrus Heights.

Vice Mayor Lopez-Taff reported on attending Southgate Library’s 50th Anniversary celebration. She also attended common events with the rest of the Council Members.

Mayor Karpinski-Costa went to the reception at the Crocker Art Museum with Council Member Nelson.

City Hall will be closed on Monday, September 1, and Council Member Schaefer will fill in at Monday with the Mayor on September 8. She went to a Sacramento Indian Association celebration of India Day at Jessup University. She attended a Sylvan Old Auburn Road (SOAR) meeting where the president of the Homeless Assistance Resource Team (HART) spoke. She attended a meeting of the Sacramento-Yolo Mosquito & Vector Control Board and provided an update on West Nile Virus cases this year.

CONSENT CALENDAR

6. SUBJECT: Approval of Minutes
RECOMMENDATION: Approve the Minutes of the Meeting of August 13, 2025

7. SUBJECT: Arcade Creek Repairs at Mel Court – Final Acceptance and Notice of Completion STAFF REPORT: R. Cave / L. Blomquist / D. Kehrer
RECOMMENDATION: Adopt Resolution No. 2025-066, A Resolution of the City Council of the City of Citrus Heights, California, Accepting the Arcade Creek Repairs – Mel Court Project as Complete and Authorizing the City Engineer to record a Notice of Completion and Release the Contract Retention

8. SUBJECT: Revision to Regional Board Appointments
STAFF REPORT: A. Van
RECOMMENDATION: Adopt Resolution No. 2025-067, A Resolution of the City Council of the City of Citrus Heights, California, Appointing a Citrus Heights Member to Serve as the Representative on the Sacramento Metropolitan Air Quality Management District (SMAQMD) Board of Directors

9. SUBJECT: Second Reading – Ordinance Amending Citrus Heights Municipal Code Chapter 38 – Fire Prevention and Protection, Article III. – Fireworks, Sections 38-69 and 38-81 and Ordinance Amending Citrus Heights Municipal Code Chapter 50 – Nuisances, Article VII. - Shopping Carts, Section 50-905
STAFF REPORT: A. Turcotte / J. Aguilar / W. Dunning / R. Jones RECOMMENDATION: Staff recommends the following:

ITEM 6
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Citrus Heights City Council Wednesday, August 27, 2025

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a. Adopt Ordinance No. 2025-004, An Ordinance of the City of Citrus Heights Amending Citrus Heights Municipal Code Chapter 38 – Fire Prevention and Protection, Article III. – Fireworks, Sections 38-69 and 38-81; and

b. Adopt Ordinance No. 2025-005, An Ordinance of the City of Citrus Heights Amending Citrus Heights Municipal Code Chapter 50 – Nuisances, Article VII. - Shopping Carts, Section 50- 905

ACTION: On a motion by Council Member Schaefer, seconded by Council Member Nelson, the City Council adopted Consent Calendar Items 6, 7, 8 and 9.

AYES: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa NOES: None
ABSENT: None

Prior to the Regular Calendar, Mayor Karpinski-Costa continued her report and made announcements about free adoptions at the Bradshaw Animal Shelter; the Habitat for Humanity home repair loan program; and that she received an invitation to speak in Japan at the United Nations University. She will not be able to attend, because she will be at the League of California Cities Annual Conference.

REGULAR CALENDAR

10. SUBJECT: Approval of Economic Development Support Fund Grant Request by the Citrus Heights Chamber of Commerce
STAFF REPORT: M. Huber
RECOMMENDATION: Adopt Resolution No. 2025-068, A Resolution of the City Council of the City of Citrus Heights, California, Approving a $25,000 Grant to the Citrus Heights Chamber of Commerce from the Economic Development Support Fund

Economic Development & Community Engagement Director Huber introduced the item and reported that the funds will be used for the return of Leadership Citrus Heights. Chamber Executive Director Merrick provided a presentation recapping the Chamber’s growth, partnerships and events over the past year.

City Council questions and comments followed.

ACTION: On a motion by Council Member Schaefer, seconded by Council Member Nelson, the City Council adopted Resolution No. 2025-068, A Resolution of the City Council of the City of Citrus Heights, California, Approving a $25,000 Grant to the Citrus Heights Chamber of Commerce from the Economic Development Support Fund.

AYES: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa NOES: None
ABSENT: None

11. Old Auburn Road Property

a. SUBJECT: Field Haven Feline Center Proposed Lease Agreement for 7555 Old Auburn Road
ITEM 6
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Citrus Heights City Council Wednesday, August 27, 2025

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STAFF REPORT: A. Feeney / J. Lowe
RECOMMENDATION: Adopt Resolution No. 2025-069, A Resolution of the City Council of the City of Citrus Heights, Authorizing the City Manager to Execute a Lease Agreement with Field Haven Feline Center for the Operation and Management of 7555 Old Auburn Road

City Manager Feeney acknowledged Customer Service Representative Lowe for her work on this project.

He provided a presentation, noting that this is a unique opportunity for a public-nonprofit partnership on animal services delivery, which is in high demand, but challenging to execute. This item is consistent with the City Council’s 2024 Strategic Objective to enhance animal services. He noted that the City has an obligation under its incorporation documents to provide animal services and sheltering services. The most recent contract with Sacramento County has seen costs increase two-fold in one year. Field Haven Feline Center approached the City about leasing a building and the discussion was brought to a public meeting on March 26, 2025. City Manager Feeney reviewed the services to be provided; the proposed lease terms for an 18-month pilot program; and the community outreach done. He addressed concerns expressed by the community and described the future potential of the program.

Makenna Gwaltney, Field Haven Feline Center Executive Director, and Dr. Kristina Netherwood presented on their proposal and gave an overview of Field Haven’s mission and achievements. They thanked all those who submitted letters of support and responded to City Council questions.

The City Council took a brief recess at 7:44 p.m. and reconvened at 7:55 p.m.

Public Comment

Written public comments received between the agenda posting on August 22 and the City Council meeting were provided to the Council, posted to the City’s website and provided to the public at the meeting.

Deborah Bueti of Citrus Heights Rescues Animals spoke in favor of the proposed Lease Agreement with Field Haven Feline Clinic.

Kim Scherer of Kimie’s Kritters Pet Rescue spoke in support of the proposed Lease Agreement.

Melissa Hayden spoke in support of the proposed Lease Agreement.

Jodie Moeding of All About Pets spoke in opposition to the proposed Lease Agreement.

Laura Wilkie spoke in opposition to the proposed Lease Agreement.

Karen Bearman of Citrus Heights Rescues Animals spoke in support of the proposed Lease Agreement.

Robert Olivas of Sylvan Corners Pet Hospital spoke in opposition to the proposed Lease Agreement.

Michelle Johnson of Sylvan Corners Pet Hospital spoke in opposition to the proposed Lease Agreement.

Dr. Marci Linett of Mercy Pet Hospital spoke in opposition to the proposed Lease Agreement.

Scott Anderson of Sylvan Corners Pet Hospital spoke in opposition to the proposed Lease Agreement.

ITEM 6
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Anna Romeo spoke in support of the proposed Lease Agreement.

Lori Whitney of Itsie Bitsie Rescue, Inc. spoke in support of the proposed Lease Agreement.

Jodi King spoke in support of the proposed Lease Agreement.

Monet Noe spoke in support of the proposed Lease Agreement.

Kathy Leonard, president of the Field Haven Feline Center board, spoke in support of the proposed Lease Agreement.

Ray Riehle spoke in opposition to the proposed Lease Agreement.

Sandra Deeker spoke in support of the proposed Lease Agreement.

Sonia Luna submitted written public comment on August 23 that was distributed to the Council.

Vicki Adams of Citrus Heights Pet Hospital spoke in support of the proposed Lease Agreement.

City Clerk Van read the following written public comment submitted by Kristin Nelson, “Unfixed cats is a HUGE problem within CH. I have had 9 cats/kittens TNR'd and after being quoted between $500-600 from local vets, I opted to instead drive 40+ minutes each way to obtain more budget-friendly services.

Being as Animal Services does not assist with this need, at a minimum Fieldhaven should be allowed to help us citizens out. Vets aren't losing business to this. In fact, one vet I called referred me to SPCA and apologized for their $600 price tag. What will happen is either people will go out of their way to drive elsewhere OR cats will be left to continue to populate, unfixed. Please let Fieldhaven help us.”

City Clerk Van read the following written public comment submitted by Mary Hulsey, “Free for Feral cats, TNR greatly needed in CH. Way too many unhoused cats & kittens without anywhere to help residents get overpopulation under control. Ignoring it won't solve anything.”

City Clerk Van read the following written public comment submitted by Katie Mack, “We are in great need of more low cost spay and neuter clinics. I am with Fluff Buddies, a cat rescue organization. Our phones ring constantly with people needing help because they have found kittens, unspayed females etc. The rescue community is overwhelmed. The feral cat population has exploded. The humane trappers are exhausted, and the county and city shelters are not much help.”

City Clerk Van read the following written public comment submitted by Elyse Mize, “As a Citrus Heights resident and co-founder of Fix Our Shelters, I strongly support bringing a spay/neuter clinic to our community. Accessible and affordable spay/neuter services are one of the most effective tools we have to prevent animals from entering already overburdened shelters. Every litter prevented means fewer animals facing homelessness, fewer taxpayer dollars spent on housing them, and fewer animals at risk of euthanasia when shelters reach capacity.

Some in the veterinary field have raised concerns about competition, but that argument misses the point.

Veterinary medicine is rooted in the principle of “do no harm.” There is no greater harm than allowing preventable suffering of animals born into lives of neglect, abandonment, or unnecessary death in crowded shelters. Spay/neuter clinics are not taking business away from full-service practices; rather, ITEM 6
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they are filling a gap by serving pet owners who might otherwise forgo these essential procedures due to cost or accessibility.

Veterinarians and advocates alike should be aligned on this: reducing intake into shelters helps the entire community, including local veterinary practices. Fewer stray and unwanted animals means healthier, safer neighborhoods, less strain on municipal resources, and better outcomes for pets who already have homes.

Citrus Heights has the opportunity to lead with compassion and common sense by supporting this clinic.

Doing so will not only save lives but will also demonstrate our city’s commitment to responsible, humane solutions for animal welfare.”

City Council comments followed.

ACTION: On a motion by Council Member Schaefer, seconded by Council Member Nelson, the City Council adopted Resolution No. 2025-069, A Resolution of the City Council of the City of Citrus Heights, Authorizing the City Manager to Execute a Lease Agreement with Field Haven Feline Center for the Operation and Management of 7555 Old Auburn Road, and allow the City Manager to make further minor modifications as deemed necessary.

AYES: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa NOES: None
ABSENT: None

b. SUBJECT: On-Call Architectural Engineering Services 2025 – Award of Contract STAFF REPORT: R. Cave / J. Lowe
RECOMMENDATION: Adopt Resolution No. 2025-070, A Resolution of the City Council of the City of Citrus Heights, Authorizing the City Manager to Execute a Professional Services Agreement with RMW Architecture & Interiors for On-Call Architectural Engineering Services 2025

General Services Director Cave reported on the item. The firm will immediately start evaluating both buildings on the property with a focus on the building Field Haven will occupy, in the immediate preparation of construction drawings. Simultaneously, staff will proceed with the review, analysis, and design for the building that Animal Services Division would occupy.

ACTION: On a motion by Vice Mayor Lopez-Taff, seconded by Council Member Nelson, the City Council adopted Resolution No. 2025-070, A Resolution of the City Council of the City of Citrus Heights, Authorizing the City Manager to Execute a Professional Services Agreement with RMW Architecture & Interiors for On-Call Architectural Engineering Services 2025.

AYES: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa NOES: None
ABSENT: None

12. SUBJECT: 2025 Road Resurfacing Project (15-GS-24-03) – Award of Construction Contract STAFF REPORT: R. Cave / L. Blomquist
RECOMMENDATION: Adopt Resolution No. 2025-071, A Resolution of the City Council of the City of Citrus Heights, California, Authorizing the City Manager to Execute an Agreement with ITEM 6
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Valley Slurry Seal International, Inc. for the 2025 Road Resurfacing Project and Finding the Project is Exempt from the California Environmental Quality Act (CEQA) Under Section 15301

City Engineer Blomquist provided a presentation with updates on the 2025 Road Resurfacing Project.

City Council questions and comments followed.

ACTION: On a motion by Council Member Schaefer, seconded by Council Member Middleton, the City Council adopted Resolution No. 2025-071, A Resolution of the City Council of the City of Citrus Heights, California, Authorizing the City Manager to Execute an Agreement with Valley Slurry Seal International, Inc. for the 2025 Road Resurfacing Project and Finding the Project is Exempt from the California Environmental Quality Act (CEQA) Under Section 15301.

AYES: Middleton, Nelson, Schaefer, Lopez-Taff, Karpinski-Costa NOES: None
ABSENT: None

13. SUBJECT: Communications Utility Provider Presentation – Intrepid Fiber Networks

Representatives from Intrepid Fiber Networks provided a presentation and overview of a proposed, privately funded project to build a fiber broadband network across Citrus Heights. Intrepid’s Community Notification Plan was discussed. Intrepid is requesting partnership with the City to align on repaving efforts. A four week pilot area has been chosen to allow the City and Intrepid to start working together on design and permitting before network deployment. Next steps on the project were reviewed. City Council questions and comments followed.

No Action was taken by the City Council. The presentation was for informational purposes only.

DEPARTMENT REPORTS

14. SUBJECT: Economic Development Work Plan Update
DEPARTMENT: Economic Development & Community Engagement

This item was continued to a future meeting.

CITY MANAGER ITEMS

City Manager Feeney reported on the demolition of the Sunrise Blvd. Marie Callender’s. He thanked Administrative Services Director Talwar and her team for producing the Fiscal Year 2025-2027 Biennial Budget documents, which have been published on the website. He announced that City Hall will be closed on September 1 in observance of Labor Day.

ITEMS REQUESTED BY COUNCIL MEMBERS / FUTURE AGENDA ITEMS

None

ITEM 6
Agenda Packet Page #11
Citrus Heights City Council Wednesday, August 27, 2025

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ADJOURNMENT

Mayor Karpinski-Costa adjourned the regular meeting at 10:32 p.m. in honor of Jeanne Rounsavell, a treasured member of the Veterans Community Center and Citrus Heights Community.

Respectfully submitted,

__________________________
Amy Van, City Clerk

ITEM 6
Agenda Packet Page #12
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CITY OF CITRUS HEIGHTS

CITY COUNCIL

MINUTES
Special and Regular Meetings of Wednesday, September 10, 2025 City Hall Council Chambers
6360 Fountain Square Dr., Citrus Heights, CA

CALL SPECIAL MEETING TO ORDER

The special meeting was called to order at 5:02 p.m. by Mayor Karpinski-Costa.

1. Roll Call: Council Members present: Nelson, Schaefer, Lopez-Taff, Karpinski-Costa Council Member absent: Middleton
Staff Members present: Dunning, Feeney, Huber, Sgt. D. Jones, D. Jones, R.

Jones, Kempenaar, Turcotte, Van

PUBLIC COMMENT

None

CLOSED SESSION

2. THREAT TO PUBLIC SERVICES OR FACILITIES
Pursuant to Government Code Section 54957

The City Council, City Attorney, City Manager and staff participated in the closed session.

REPORT OUT OF CLOSED SESSION

No reportable action was taken.

ADJOURNMENT

Mayor Karpinski-Costa adjourned the special meeting at 5:27 p.m.

CALL REGULAR MEETING TO ORDER

The regular meeting was called to order at 6:01 p.m. by Mayor Karpinski-Costa.

1. The Flag Salute was led by Vice Mayor Lopez-Taff.

2. Roll Call: Council Members present: Nelson, Schaefer, Lopez-Taff, Karpinski-Costa Council Member absent: Middleton
Staff Members present: Bermudez, Feeney, Huber, Jones, Kempenaar, Piva, Turcotte, Van and department directors.

3. The video statement was read by City Clerk Van.

ITEM 6
Agenda Packet Page #13
Citrus Heights City Council Wednesday, September 10, 2025

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APPROVAL OF AGENDA

ACTION: On a motion by Council Member Schaefer, seconded by Council Member Nelson, the City Council approved the agenda.

AYES: Nelson, Schaefer, Lopez-Taff, Karpinski-Costa
NOES: None
ABSENT: Middleton

PRESENTATIONS

4. Presentation by Sacramento County on the Homeless Regional Collaboration Model

Emily Halcon, Director of Sacramento County’s Department of Homeless Services and Housing provided a presentation outlining the efforts to restructure the collective work on homelessness in the region. Also present from the County were Supervisor Rodriguez, County Executive Villanueva and Deputy County Executive Kothari.

Ms. Halcon noted that those working to address homelessness include government, nonprofit partners, advocates and the faith community. Each have different priorities and different capabilities to bring. She reported that one thing heard consistently from the community, however, is the desire for more transparency and stronger action. Residents are looking more towards local elected officials to more directly oversee the work in the community. The partnership model seeks to overcome the fragmentation occurring between elected and appointed bodies, and to retain local jurisdictional control of housing, funding and land use decisions.

Ms. Halcon discussed the historical context of service delivery, including the Continuum of Care (CoC), which is considered the backbone of the delivery of homeless systems. She explained the federal CoC requirements, including composition of Membership, CoC Board and Collaborative Applicant Homeless Management Information System (HMIS) Lead. She presented two options for the composition of the new Sacramento Homeless & Housing Board (SHHB):
• Option A – 11 members, comprised of up to 10 elected officials and one member with lived expertise.
• Option B – 15 members, comprised of up to 10 elected officials, one member with lived expertise and up to four community leaders from specific sectors.

Elected officials would come from existing elected bodies in the region: Board of Supervisors, Citrus Heights Council, Elk Grove Council, Folsom Council, Galt Council, Isleton Council, Rancho Cordova Council and Sacramento Council. Ms. Halcon reviewed the timeline and next steps.

City Council questions and comments followed. Council Members expressed favoring Option B.

5. Proclamation of the City of Citrus Heights Proclaiming September 14-20, 2025, as “National Forensic Science Week”

Vice Mayor Lopez-Taff read and presented the Proclamation to Citrus Heights Police Lieutenant Garing and Senior Crime Scene/Property & Evidence Specialist Stephenson.

ITEM 6
Agenda Packet Page #14
Citrus Heights City Council Wednesday, September 10, 2025

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6. Proclamation of the City of Citrus Heights Proclaiming September 18, 2025 as “Find the Good Day”

Council Member Nelson read and presented the Proclamation to Allie Dumas, Junior League Sacramento President, and Annette Picetti, Junior League Sustainer.

7. Presentation by the Homeless Assistance Resource Team (HART) on their Fiscal Year 2024/2025 Nonprofit Community Support Grant

Irene Hronicek, President of Citrus Heights HART, provided a report detailing HART’s programs, including rental assistance, Winter Sanctuary and Navigator Support. From November 2024 through July 2025, HART assisted 20 households, 23 adults, 24 students and many pets.

City Council questions and comments followed.

PUBLIC COMMENT

City Clerk Van read the public comment instructions. Mayor Karpinski-Costa announced that starting at the next City Council meeting, the time allotted for each public speaker will be three (3) minutes.

Laura Wilkie would like documentation that the City followed the CA Surplus Land Act related to 7555 Old Auburn Road. She will also be submitting a Public Records Act request.

DaSean Spencer, with the Greater Sacramento Economic Council, spoke in support of Consent Item #9, Economic Development Support Fund Allocation for Annual Agreement with the Greater Sacramento Economic Council (GSEC).

COMMENTS BY COUNCIL MEMBERS AND REGIONAL BOARD UPDATES

Council Member Nelson attended the Celebration of Hope Gala and Tower Bridge Dinner. She reminded everyone about the upcoming Sac Open Studios and Terra Madre events.

Council Member Schaefer and Vice Mayor Lopez-Taff received a briefing from the General Manager of Sacramento Regional Transit (SacRT). He reported on attending a Sacramento Area Council of Governments (SACOG) meeting and a SacRT Board meeting. He joined the tour of Republic Services facilities on September 5 and filled in for Mayor Karpinski-Costa at Monday with the Mayor.

Vice Mayor Lopez-Taff reported on attending her first meeting of the Sacramento Metropolitan Air Quality Management District (SMAQMD) Board. She participated in a meeting of the Sacramento Public Library Authority Board and the SacRT briefing. She attended the Republic Services facilities tour and the Purple Pageant event.

Mayor Karpinski-Costa attended a Sacramento Area Sewer District meeting. She shared that a recent Sacramento-Yolo Mosquito & Vector Control District inspection of her backyard showed invasive mosquito larvae present and encouraged the public to report day biting mosquitoes. She provided an update on West Nile virus.

ITEM 6
Agenda Packet Page #15
Citrus Heights City Council Wednesday, September 10, 2025

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CONSENT CALENDAR

8. SUBJECT: Sylvan Community Center Rental Fee Schedule Update STAFF REPORT: R. Cave / J. Andrews
RECOMMENDATION: Adopt Resolution No. 2025-072, A Resolution of the City Council of the City of Citrus Heights, California, Approving Updates to the Sylvan Community Center Rental Fee Schedule and Use Policy

9. SUBJECT: Economic Development Support Fund Allocation for Annual Agreement with the Greater Sacramento Economic Council (GSEC)
STAFF REPORT: M. Huber
RECOMMENDATION: Adopt Resolution No. 2025-073, A Resolution of the City Council of the City of Citrus Heights Approving an Agreement between the Greater Sacramento Economic Council and the City of Citrus Heights in an amount not to exceed $34,222 for Fiscal Year 2025- 2026

10. SUBJECT: Banking Services Request for Proposals
STAFF REPORT: S. Talwar / A. Preciado

ACTION: On a motion by Council Member Schaefer, seconded by Council Member Nelson, the City Council adopted Consent Calendar Items 8, 9 and 10.

AYES: Nelson, Schaefer, Lopez-Taff, Karpinski-Costa
NOES: None
ABSENT: Middleton

PUBLIC HEARING

11. SUBJECT: Grocery Outlet – 5409 Sunrise Boulevard – Request for Letter of Public Convenience and Necessity (PLN-25-13)
STAFF REPORT: C. Kempenaar / A. Bermudez
RECOMMENDATION: Approve the Letter of Public Convenience and Necessity to allow the issuance of a Type 21 alcohol license for the sale of beer/wine for the Grocery Outlet opening at 5409 Sunrise Boulevard

Senior Planner Bermudez provided a presentation. The store proposes to operate 7 days a week, from 7:00 a.m. to 10:00 p.m. and they expect to employ about 35 persons. Alcohol sales are expected to be 4-5% of total sales. The Citrus Heights Police Department has reviewed and supports this request.

City Council questions followed. The applicant was present but did not address the Council.

Mayor Karpinski-Costa opened the public hearing at 7:40 p.m. Hearing no public comment, she closed the public hearing.

ACTION: On a motion by Council Member Schaefer, seconded by Council Member Nelson, the City Council approved the Letter of Public Convenience and Necessity to allow the issuance of a Type 21 alcohol license for the sale of beer/wine for the Grocery Outlet opening at 5409 Sunrise Boulevard.

ITEM 6
Agenda Packet Page #16
Citrus Heights City Council Wednesday, September 10, 2025

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AYES: Nelson, Schaefer, Lopez-Taff, Karpinski-Costa
NOES: None
ABSENT: Middleton

REGULAR CALENDAR

12. SUBJECT: Allocation of Non-Profit Community Support Fund – Fiscal Year 2025/2026 STAFF REPORT: M. Huber
RECOMMENDATION: Adopt Resolution No. 2025-074 A Resolution of the City Council of the City of Citrus Heights, California, Approving Non-Profit Community Support Fund Allocations for Fiscal Year 2025/2026

Economic Development & Community Engagement Director Huber provided a presentation. The application period launched in July and closed on August 15. She reported that $150,000 is allocated this year from the General Fund, and the City received 12 applications. The Quality of Life Committee met on August 29 to review applications and determined subsequent recommendations totaling $132,300. The remainder of the funding will stay in the Community Support line item and can be used in other grant programs.

City Council questions followed.

Public Comment

Stephanie Berger, President and Co-Founder of Silver Wishes, spoke about the biggest obstacles seniors are facing now. Their grant request is to support their core program to fulfill one-time meaningful wishes to seniors in Citrus Heights.

Tara Taylor of Single Mom Strong thanked the City Council for the funding and transparency. The bulk of this request is to fund teacher salaries on the front end of opening new classrooms.

Ed Kazmarek of Campus Life Connection thanked staff for their partnership and the City for continuing to support disadvantaged children and their families. The Sayonara Center has benefited over 300 people.

Sarah Hendricks, Band Manager of the Citrus Heights Community Marching Band, requested the City Council approve their funding request, which provides a free, all-ages music program in the community.

Deepak Gilra of Art of Living thanked the City for funding this year’s inaugural Yoga Fest and encouraged continued investment in public health and wellness and providing a free, inclusive event.

Amit Verma spoke about the SKY Resilience Training Program for mind-body wellness for veterans and law enforcement. He expressed support for the grant application to fund the “Welcome Home Troops” program, which directly addresses PTSD, anxiety, and depression that many veterans and their families carry.

Gigi Rayford, Executive Director of Citrus Heights Arts, could not be in attendance but provided a video public comment. She expressed appreciation for the City’s support of their grant application, which will be used to fund the 3rd annual ArtBeat.

ITEM 6
Agenda Packet Page #17
Citrus Heights City Council Wednesday, September 10, 2025

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Director Huber presented updated recommendations drafted subsequent to the posting of the agenda packet, to allow for two actions due to a recusal.

Vice Mayor Lopez-Taff recused herself due to a conflict of interest with her involvement in Junior Achievement, one of the grant applicants.

ACTION: On a motion by Council Member Nelson, seconded by Council Member Schaefer, the City Council adopted Resolution No. 2025-074, A Resolution of the City Council of the City of Citrus Heights, California, Approving the Non-Profit Community Support Fund Request for Junior Achievement for Fiscal Year 2025/2026.

AYES: Nelson, Schaefer, Karpinski-Costa
NOES: None
ABSENT: Middleton, Lopez-Taff

Vice Mayor Lopez-Taff returned to the dais.

ACTION: On a motion by Council Member Schaefer, seconded by Council Member Nelson, the City Council adopted Adopt Resolution No. 2025-075, A Resolution of the City Council of the City of Citrus Heights, California, Approving Recommended Non-Profit Community Support Fund Allocations for Fiscal Year 2025/2026.

AYES: Nelson, Schaefer, Lopez-Taff, Karpinski-Costa
NOES: None
ABSENT: Middleton

Mayor Karpinski-Costa thanked all of the nonprofit grant applicants for the good they do in the community.

13. SUBJECT: Designation of Voting Delegate and Alternate(s) for the League of California Cities Annual Conference
STAFF REPORT: A. Van / D. Jones
RECOMMENDATION: Move to designate a voting delegate and up to two alternates to participate in the Annual Business Meeting on October 10, 2025 during the League of California Cities (Cal Cities) Annual Conference

ACTION: On a motion by Council Member Schaefer, seconded by Vice Mayor Lopez-Taff, the City Council designated Council Member Nelson as the voting delegate and Vice Mayor Lopez-Taff as an alternate to participate in the Annual Business Meeting on October 10, 2025 during the League of California Cities (Cal Cities) Annual Conference.

AYES: Nelson, Schaefer, Lopez-Taff, Karpinski-Costa
NOES: None
ABSENT: Middleton

DEPARTMENT REPORTS

ITEM 6
Agenda Packet Page #18
Citrus Heights City Council Wednesday, September 10, 2025

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None

CITY MANAGER ITEMS

City Manager Feeney recognized the anniversary of 9/11 and announced the Memorial Ceremony to take place at Sylvan Cemetery. He highlighted the upcoming Battle of the Bands & BBQ, scheduled for September 13. He noted that Sacramento County Supervisor Rodriguez will host a community meeting at City Hall in the near future. He encouraged all to attend the inaugural Citrus Nights on September 19.

He announced that it had been a somber day at City Hall learning of the passing of Jessica Andrews, Citrus Heights Event Center Supervisor, on September 9. Jessica spearheaded Citrus Nights, and he stated that the best way to honor her would be for the community to turn out for this wonderful event.

Jessica was a valued team member who did so much for the Citrus Heights community, from Stars and Stripes, to all of the events at the Event Center. She will be missed.

ITEMS REQUESTED BY COUNCIL MEMBERS / FUTURE AGENDA ITEMS

None

ADJOURNMENT

Mayor Karpinski-Costa adjourned the regular meeting at 8:14 p.m. in honor of Jessica Andrews.

Respectfully submitted,

__________________________
Amy Van, City Clerk

ITEM 6
Agenda Packet Page #19
Printed on Recycled Paper

CITY OF CITRUS HEIGHTS

CITY COUNCIL STAFF REPORT

MEMORANDUM
DATE
: September 24, 2025
TO: M
ayor and City Council Members
Ashley J. Feeney, City Manager
FR
OM: Alexander A. Turcotte, Chief of Police
William Dunning, Police Lieutenant
Ryan Jones, City Attorney
SU
BJECT: Proposed Amendments to the Citrus Heights Parking Violation Fine Schedule - AB 413 “Daylighting”
Su
mmary and Recommendation
Sta
ff recommends the City Council adopt Resolution No. 2025- , A Resolution of the City Council of the City of Citrus Heights Amending the Citrus Heights Parking Violation Fine Schedule to Include Section 22500(n)(1)(A) of the California Vehicle Code.

Cit
y Council Strategic Goal/Objective
Th
is staff report aligns with the following Citrus Heights City Council Strategic Plan Objectives:

Go
al: Preserve and enhance public safety
Fi
scal Impact
Thi
s action has no direct impact on the General Fund.

Ba
ckground and Analysis
Assembly Bill (AB) 413, known as the "Daylighting" law, was approved on October 10, 2023, and officially went into effect January 1, 2024. It amends Section 22500 of the California Vehicle Code (CVC) prohibiting stopping, standing, or parking a vehicle within 20 feet of the vehicle approach side of any marked or unmarked crosswalk, or within 15 feet of a crosswalk with a curb extension. This safety measure aims to improve visibility at crosswalks for pedestrians, cyclists, and drivers by ensuring vehicles do not obstruct sightlines. Beginning ITEM 7
Agenda Packet Page #20
Subject: Proposed Amendments to Citrus Heights Parking Violation Fine Schedule - AB 413 “Daylighting” Date: September 24, 2025

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January 1, 2025, local jurisdictions were able to begin taking enforcement action, including warnings or citations, regardless of curb markings or signage.

The purpose of AB 413 is to reduce preventable collisions within residential neighborhoods and school zones. As such, this amendment adds Section 22500(n)(1)(A) to Section 22500 of the CVC and reads as follows:

A person shall not stop, park, or leave standing any vehicle whether attended or unattended, except when necessary to avoid conflict with other traffic or in compliance with the directions of a peace officer or official traffic control device, in any of the following places:

CVC 22500(n)(1)(A): Within 20 feet of the vehicle approach side of any marked or unmarked crosswalk or within 15 feet of any crosswalk where a curb extension is present.

Sections 94-48 and 94-49 of Chapter 94 of the Citrus Heights Municipal Code authorize the City Council—within the limits set by State law—to establish, by resolution, penalties, fines, fees, and related charges for parking and associated violations under both the California Vehicle Code and the Citrus Heights Municipal Code.

In addition, California Vehicle Code Section 40203.5 requires the City Council to adopt a schedule of fines and penalties for parking violations within the City. These fines must be standardized, to the extent feasible, with those of other agencies within the same county.

To ensure consistency, staff contacted other agencies within Sacramento County and found the following:

Agency Fine Amount
Sacramento County Has not added this violation to their Parking Fine Schedule City of Sacramento $25
City of Elk Grove Has not added this violation to their Parking Fine Schedule City of Rancho Cordova Has not added this violation to their Parking Fine Schedule City of Folsom Has not added this violation to their Parking Fine Schedule City of Galt $43
Since the majority of cities do not impose a charge for this violation, staff recommends the City Council set the fine at $62.50—consistent with the amount currently charged for similar violations on the existing Parking Violation Fine Schedule.

Outreach
As part of the consideration for adopting this section of the California Vehicle Code, the City has developed an outreach flyer to inform residents about the proposed resolution. The law would ITEM 7
Agenda Packet Page #21
Subject: Proposed Amendments to Citrus Heights Parking Violation Fine Schedule - AB 413 “Daylighting” Date: September 24, 2025

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prohibit parking within 20 feet of the vehicle approach side of any marked or unmarked crosswalk, or within 15 feet of a crosswalk with a curb extension—regardless of curb markings or signage.

If approved by the City Council, the Police Department plans to distribute the flyers throughout the community, including to local schools, Neighborhood Area Associations, and via social media channels. In addition, the Police Department will implement a 30-day grace period following adoption, during which officers will issue warnings and focus on community education regarding the new regulation.

Attachments

1. Resolution No. 2025- ____ A Resolution of the City Council of the City of Citrus Heights, California, Amending the Citrus Heights Parking Violation Fine Schedule

2. Daylighting flyer
ITEM 7
Agenda Packet Page #22
RESOLUTION NO. 2025- ___

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CITRUS HEIGHTS,

CALIFORNIA, AMENDING THE CITRUS HEIGHTS PARKING VIOLATION FINE

SCHEDULE
WHEREAS, Sections 94-48 and 94-49 of Chapter 94 of the Citrus Heights Municipal Code provide that the City Council, subject to limitations imposed by State law, shall by resolution establish penalties, fines, fees, and related charges for parking and related violations under both the California Vehicle Code and the Citrus Heights Municipal Code; and

WHEREAS, Section 22500(n)(1)(A) of the California Vehicle Code prohibits stopping, parking, or leaving standing any vehicle within 20 feet of the vehicle approach side of any marked or unmarked crosswalk, or within 15 feet of a crosswalk where a curb extension is present, to ensure pedestrian safety and visibility; and

WHEREAS, Section 40203.5 of the California Vehicle Code requires the City Council to establish a schedule of fines and related penalties for parking violations within the City, and such fines shall be standardized, to the extent possible, among agencies within the same county; and

WHEREAS, consistent with Section 40203.5 of the California Vehicle Code the City Council of the City of Citrus Heights wishes to update parking and related penalties in the City of Citrus Heights, taking into consideration those penalties applicable for the same violations outside of the City within Sacramento County; and

WHEREAS, the current fines for parking and related penalties need updating to reflect the addition of Section 22500(n)(1)(A) in the amount of $62.50; and

WHEREAS, the fines and charges set forth in the "City of Citrus Heights Parking Violation Fine Schedule" attached hereto as Exhibit A comply with the limitations imposed by State law.

NOW, THEREFORE, BE IT RESOLVED AND ORDERED that the City Council of the City of Citrus Heights does hereby adopt the amended Citrus Heights Parking Violation Fine Schedule as set forth in Exhibit A.

The City Clerk shall certify the passage and adoption of this Resolution and enter it into the book of original resolutions.

PASSED AND ADOPTED by the City Council of the City of Citrus Heights, California, this 24th day of September, 2025 by the following vote, to wit:

AYES: Council Members:

ITEM 7
Agenda Packet Page #23
NOES: Council Members:

ABSTAIN: Council Members:

ABSENT: Council Members:

Dr. Jayna Karpinski-Costa, Mayor
ATTEST:

Amy Van, City Clerk

Exhibits
A. Citrus Heights Parking Violation Fine Schedule
ITEM 7
Agenda Packet Page #24
Exhibit A
Citrus Heights Parking Violation Fine Schedule Updates

Description Code Section Current Fine Proposed Fine
Prohibited Zone Within Park CHMC 9.36.065(d) $62.50
Parking Within Closed Park CHMC 9.36.065(e) $62.50
Curb marking – Red CHMC 10.24.0101 $62.50
Curb marking – Yellow CHMC 10.24.0102 $62.50
Curb marking – Green CHMC 10.24.0103 $62.50
Curb marking – Blue (disabled) CHMC 10.24.0104 $412.50
Washing vehicle on highway CHMC 94-8 $62.50
Repairing vehicle on highway CHMC 94-9 $62.50
Obstruction of emergency vehicle CHMC 94-137 $62.50
Prohibited Stop/Stand/Park CHMC 94-263 $62.50
Narrow Streets/Special Places CHMC 94-264 $62.50
Emergency Parking Signs CHMC 94-265 $62.50
Alleys – Parkways CHMC 94-266 $62.50
Vehicles for Sale CHMC 94-267(a) $62.50
72 Hours or More – Parking or Storing CHMC 94-267(b) $62.50 Left-hand Parking on Divided Highway CHMC 94-267(c) $62.50 Parking on Public Right-of-Way CHMC 94-267(d) $62.50
Prohibit Parking in Residential District/Commercial CHMC 94-267(f) $112.50 Prohibit Parking in Residential
District/Recreational Vehicle
CHMC 94-267(g) $112.50
One-Way Streets CHMC 94-268 $62.50
Loading Zone CHMC 94-269(d) $62.50
Limited-Time Parking (7AM-6PM) CHMC 94-270(a) $62.50
Limited-Time Parking (Signs) CHMC 94-270(b) $62.50
Continuing Parking Violation CHMC 94-271 $62.50
Curb Parking – Right of Way CHMC 94-272 $62.50
Parking in Intersection CHMC 94-273 $62.50
Angle Parking CHMC 94-274 $62.50
Keys in Ignition CHMC 94-276 $62.50
Prohibited Parking on City Property CHMC 94-277(b) $62.50 Prohibited Parking in City Parking Areas CHMC 94-278 $62.50 Parking on Private Property without Permission CHMC 94-279 $62.50 Prohibit Parking on Public Streets / Commercial
Vehicle
CHMC 94-281 New $112.50
Parking Outside Space Markings CHMC 94-370(b) $62.50
Current Tabs CVC 5204(a) $120.50
Vehicle on School or Public Grounds CVC 21113(a) $62.50 ITEM 7
Agenda Packet Page #25
Obstruction of Bikeway/Bicycle Path or
Trail
CVC 21211(b) $62.50
Prohibit Stop/Park – Intersection CVC 22500(a) $62.50
Prohibit Stop/Park – Crosswalk CVC 22500(b) $62.50
Prohibit Stop/Park – Safety Zone CVC 22500(c) $62.50
Prohibit Stop/Park – Fire Station Driveway CVC 22500(d) $62.50 Prohibit Stop/Park – Driveway CVC 22500(e) $62.50
Prohibit Stop/Park – Sidewalk CVC 22500(f) $62.50
Prohibit Stop/Park – Blocking Excavation CVC 22500(g) $62.50 Prohibit Stop/Park – Double Park CVC 22500(h) $62.50
Prohibit Stop/Park – Bus Zone CVC 22500(i) $372.50
Prohibit Stop/Park – Tunnels CVC 22500(j) $62.50
Prohibit Stop/Park – Bridges CVC 22500(k) $62.50
Prohibit Stop/Park – Block Wheelchair
Curb
CVC 22500(l) $412.50*
Prohibit Stop/Park - 20’ of marked or
unmarked crosswalk, 15’ of crosswalk
with curb extension
CVC 22500(n)(1)(A) $62.50
Prohibit Stop/Park – Fire Lane CVC 22500.1 $112.50
Curb Parking CVC 22502 $62.50
Angled Parking or More than 18 Inches CVC 22502(a) $62.50 Wrong Side of Street CVC 22502(b) $62.50
Parallel Parking (left) One Way Street CVC 22502(e) $62.50 State Highway Parking Restricted Area CVC 22505(b) $62.50 Disabled Space CVC 22507.8(a) $412.50
Blocking Disabled Space CVC 22507.8(b) $412.50
Parked on Lines/Boundaries of Disabled
Space
CVC 22507.8(c)(1) $412.50
Disabled Parking Crosshatched CVC 22507.8(c)(2) $412.50 Fire Hydrant CVC 22514 $112.50
Unattended Vehicle/Motor Running/No
Brake Set
CVC 22515(a) $62.50
Parking Upon/Near Railroad Track CVC 22521 $62.50
Parking Near Sidewalk Access Ramp CVC 22522 $392.50
Abandoned Vehicle CVC 22523 $112.50
Repeat Violations – Second Within One Year
CVC

42001(a)(2)
Base, plus 100%,
up to
$200**

Repeat Violations – Third and Subsequent Within
One Year

CVC

42001(a)(3)
Base, plus 150%,
up to
$250**

**Increased fines for repeat violations do not apply to: CVC 22500(l), CVC 22507.8 and CVC 22522.

ITEM 7
Agenda Packet Page #26

City of Citrus Heights - General Services Division
6360 Fountain Square Drive, Citrus Heights CA 95621

CALIFORNIA’S DAYLIGHTING LAW –

AND OTHER NO PARKING ZONES
Have you heard about the new "Daylighting" law? Citrus Heights is committed to improving safety for all users . Enforcing the new Assesmbly Bill No. 413 (AB 413), or “Daylighting” law, is one of the many ways the City intends to accomplish this.

AB 413 went into effect on January 1 , 2025 and aims to reduce preventable traffic collisions by increasing pedestrian and bicyclist visibility in intersections. Parked cars can hinder the view for drivers as they approach an intersection or crossswalk, making it more likely for pedestrians and bicyclists to be involved in an incident. AB 413 prevents the parking or stopping of vehicles within a certain distance of crosswalks, with the goal to enhance visibility and increase safety for everyone.

WANT TO LEARN MORE ABOUT THE DAYLIGHTING LAW AND OTHER NO PARKING ZONES? See below for common questions, answers, and tips to learn how to contribute to making our intersections and crosswalks safer for all users!
WHAT IS THE “DAYLIGHTING” LAW?
Daylighting is the concept that safety is improved by removing parked cars next to crosswalks. Assembly Bill 413 prohibits the stopping, standing, or parking of a vehicle within 20 feet of the approach side of any unmarked or marked crosswalk or within 15 feet of any crosswalk where a curb extension (bulb-out) is present. An unmarked crosswalk is deﬁned as the portion of a roadway between the prolongation or connection between sidewalks at roadway intersections.

The goal of the new law is to improve safety of all roadway users by increasing visibility at intersections. By keeping the area next to crosswalks clear of parked vehicle obstructions, people walking, driving or riding near intersections can see each other better.

WHAT DO I NEED TO DO?
 Leave at least 20 feet (the length of one large car) between your car and marked or unmarked crosswalks (as shown in scenario 4, on the diagram to the right).
 At curb extensions, leave at least 15 feet between your car and the beginning of the curb extension (as shown in scenario 3).  Not leaving the required clearance greatly reduces visibility (as shown in scenarios 1 and 2).

Source: (1) San Fernando Daylighting Flyer; (2) Menlo Park Daylighting Law Summary Page FREQUENT QUESTIONS ABOUT “DAYLIGHTING”
WHAT HAPPENS IF I PARK AT A DAYLIGHTING ZONE?
The City may issue a citation for people who park in daylighting zones (whether adjacent to marked or unmarked crosswalks).

WHAT ACTION IS BEING TAKEN BY CITRUS HEIGHTS?
Through the existing Multi Modal Transportation Safety Program (MMTSP) City staff will prioritize intersections and identify modiﬁcations at crosswalks. As part of this effort, staff will evaluate existing marked/unmarked parking spaces to ensure that they are consistent with the new state standard.

WHAT’S THE DIFFERENCE BETWEEN A MARKED AND UNMARKED CROSSWALK? Marked crosswalks are indicated for pedestrian crossing with white stripes (or yellow when near a school) on the surface of the roadway. Such indications are not present for unmarked crosswalks. Citations can be issued whether a crosswalk is marked or unmarked.

IS DAYLIGHTING EFFECTIVE?
In 2023, the pedestrian fatality rate in California was about 23% higher than the national average (GHSA Pedestrian Traffic Fatalities by State 2023 Preliminary Data). According to the US Department of Transportation Federal Highway Administration (FHWA), daylighting laws can reduce pedestrian crashes up to 30%! ITEM 7
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City of Citrus Heights - General Services Division
6360 Fountain Square Drive, Citrus Heights CA 95621

CALIFORNIA’S DAYLIGHTING LAW –

AND OTHER NO PARKING ZONES
WHAT ARE SOME OTHER COMMON NO PARKING ZONES?
Under California Vehicle Code (CVC) § 22500, it is unlawful to stop, park, or leave a vehicle standing in certain locations, unless necessary to avoid conﬂict with other traffic or as directed by a peace officer or traffic control device. While some of these areas may be marked with red paint, unmarked zones remain enforceable and may result in citation or towing.

DESIGNATED NO PARKING

ZONES FIRE ACCESS ZONES DRIVEWAYS
 Within any intersection
 Within a crosswalk
 On any portion of a sidewalk
 Beside another parked vehicle
(double parking)
 Where indicated by a No Parking
sign or painted red curb
 Within 15 feet
of a ﬁre hydrant,
on either side
per CVC §
22514
 Within areas
designated as
ﬁre lanes by the
Fire Department
 Within 15 feet of the
driveway entrance to a ﬁre
station
 In front of a public or private
driveway, except by a bus or
taxi while actively loading
and unloading passengers

CURB RETURNS/ADA RAMPS MARKED/UNMARKED

CROSSWALKS/CROSSINGS

TEMPORARY NO PARKING
ZONES
 At curb returns/ADA ramps or in
front of/upon portion of a curb that
has been cut, lowered or
constructed for wheelchair
accessibility
 Within 20 feet of any marked or unmarked crosswalk
(“daylighting”)
 Within 15 feet of any crosswalk where a curb
extension is present (“daylighting”)
 Where indicated by an
authorized sign or cone for
construction, special events,
or local authority instruction.

IF YOU NOTICE VEHICLES PARKED IN ANY NO PARKING ZONES
Please call the Citrus Heights Police Department’s Non-Emergency Phone Number at (916) 727-5500 to report violations or report it online at the City’s website: https://www.citrusheights.net/1099/make-a-report

FREQUENT QUESTIONS ABOUT NO PARKING ZONES
CAN YOU PAINT THE CURB IN FRONT OF A FIRE HYDRANT RED?
Due to the cost of maintenance of painting red curbs, it is not the practice of the City to paint the curb in front of all ﬁre hydrants red. Per CVC § 22514, no person shall stop, park, or leave standing any vehicle within 15 feet of a ﬁre hydrant. The Police Department and Fire Department can enforce ﬁre hydrant parking violations whether or not the curb is painted red, so please report as noted above.

THERE ARE “NO PARKING” SIGNS INSTALLED ALONG A ROADWAY BUT CAN YOU ALSO INSTALL RED CURB? Due to the cost of maintenance of painting red curbs, it is not the practice of the City to paint the curb where “No Parking” and “No Stopping” signs are installed. If a “No Parking” or “No Stopping” signs are present at the location, the Police Department can enforce parking violations whether or not the curb is painted, so please report as noted above.

I DON’T HAVE ENOUGH VISIBILITY AT A SPECIFIC INTERSECTION. CAN YOU INSTALL RED CURB? Recently, the City adopted the MMTSP which is a comprehensive street safety program that provides an equitable and transparent process to receive, evaluate and prioritize neighborhood traffic safety requests for countermeasures.

Intersection sight distance is one of the features that is evaluated. Please visit our website at http://www.citrusheights.net/945 or call the Citrus Heights General Services Department at (916) 727-4770.

SOURCE: (1) CA Legislation Assembly Bill 413 (2) California Vehicle Code Section 22500 ITEM 7
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CITY OF CITRUS HEIGHTS

CITY COUNCIL STAFF REPORT

MEMORANDUM

DATE: September 24, 2025

TO: Mayor and City Council Members
Ashley J. Feeney, City Manager

FROM:

Meghan Huber, Economic Development & Community Engagement Director
Alicia Aguirre, Economic Development Management Analyst II

SUBJECT: 6 Month Update: 2025-2027 Economic Development Work Plan

Summary and Recommendation

The Economic Development Work Plan (EDWP) 2025-2027 has been developed in direct response to the City Council’s strategic goal to “Diversify for a Vibrant Economy” and the specific strategic objective to “Prepare and present an Economic Development Work Plan to City Council, as well as establish a suite of incentives to attract sit-down dining and entertainment options.” This plan serves as the economic development policy framework for the City, providing a structured approach to business attraction and commercial revitalization and creating a dynamic, business-friendly environment in Citrus Heights.

The Council adopted the plan on February 12, 2025, along with the Business Attraction Incentive Program and the Small Business Design Support Program. Over the past six months, staff have made significant progress toward the plan’s metrics and have prepared a progress report. These results will be shared with the Council, accompanied by a PowerPoint presentation.

Staff recommends that the City Council receive and file the six-month progress update on the 2025–2027 Economic Development Work Plan.

City Council Strategic Goal/Objective

This staff report aligns with the following Citrus Heights City Council Strategic Plan Objectives:

Goal: Diversify for a Vibrant Economy
Objective: Prepare and present an Economic Development Work Plan to City Council, as well as establish a suite of incentives to attract sit-down dining and entertainment options.

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Subject: 6 Month Update: 2025-2027 Economic Development Work Plan Date: September 24, 2025

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Fiscal Impact

This report is informational only and does not have a fiscal impact.

Background and Analysis

The Economic Development Work Plan (EDWP) 2025-2027 was developed in direct response to the City Council’s strategic goal to “Diversify for a Vibrant Economy” and the most recent objective set in City Council strategic planning (March 2024 – March 2025) to “Prepare and present an Economic Development Work Plan to City Council, as well as establish a suite of incentives to attract sit-down dining and entertainment options.” This plan serves as the City’s guiding policy for economic development over the next three years, providing a structured approach to fostering business growth, revitalizing commercial areas, and positioning Citrus Heights as a destination for investment.

The development of the EDWP was guided by staff subject matter expertise, extensive market research and analysis, stakeholder engagement, and community input. City staff conducted outreach to business owners, property owners, property managers, brokers, and industry experts to assess challenges and opportunities. Additionally, resident feedback was gathered to ensure that economic development priorities align with community needs.

The Economic Development Work Plan was designed as a policy framework to guide the City’s economic development activities over a three-year period. When it was adopted, staff anticipated that the first several months would focus on launching core programs, building momentum to then accelerate and strengthening initiatives to demonstrate measurable outcomes aligned with the plan’s metrics.

At the six-month mark, staff have prepared a comprehensive progress update that highlights early successes and organizes them across the major categories of the Work Plan. Much of this progress has occurred since the addition of an Economic Development Analyst in June, which has increased the department’s capacity to advance Council-adopted priorities. Before that hire, economic development activities were primarily supported within existing staff capacity while also managing Community Engagement, Legislative and Government Affairs, Grants Strategy, Strategic Planning objectives, and general leadership of cross-departmental initiatives.

Throughout this period, the City has continued to emphasize that economic development is a shared responsibility and that every staff member contributes to its success. Staff are working steadily to strengthen that sense of shared ownership and community-wide support for these initiatives.

The Attraction and Development Services section of the workplan addressed four primary goals: improving regulatory processes to support business development, implementing a refreshed business recruitment strategy, adopting additional tools to incentivize near-term investment in Citrus Heights, and enhancing development services support. • Zoning Code Updates: On June 11, the City Council adopted zoning code updates, which became effective on July 11. The changes modernize the City’s regulatory framework by ITEM 8
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Subject: 6 Month Update: 2025-2027 Economic Development Work Plan Date: September 24, 2025

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broadening permitted uses, simplifying review processes, and creating more opportunities for investment and redevelopment. These updates are designed to protect community character while also supporting business growth and attracting new development opportunities in Citrus Heights.
• Fire Code Amendments: The City’s proposed amendments to the Fire Building Code were accepted, offering added flexibility for tenant improvements and commercial occupancy classifications.
• Incentive Programs: The Business Attraction Incentive Program and the Small Business Design Support Fund were adopted in February alongside the Economic Development Work Plan. The Design Support Fund has already been utilized by Black Sails to secure a temporary certificate of occupancy.
• Target Industry Business Attraction Efforts: Over the past six months, EDCE staff have collaborated with three entertainment concepts on site selection, development services, and incentive discussions to advance new investment opportunities in Citrus Heights.

EDCE staff are attending and booked meetings at ICSC (International Council of Shopping Centers) Southern California trade show to support retail recruitment. • Banking Services RFP: In mid-September, the City issued a request for proposals for banking services. The RFP includes an economic development perspective by encouraging community engagement and requesting information on business support tools, such as revolving loan fund partnerships and other alternative funding mechanisms the City may consider in the future. In alignment with the City Council’s approved strategic objective, the RFP also invited responses that address Community Engagement programming and enhancements.
• Development Process Liaison: Management Analyst was brought onboard to serve as Development Process Liaison and has been working closely with new businesses and the internal department/external service partner working group known as “Project Coordination Team” to help them navigate the City’s permitting and regulatory processes.
• Data Tools: The city renewed its GSEC membership to continue access to regional economic data and expanded analytic capabilities. In addition, visitation data tools (Placer.ai) have been onboarded and deployed to measure customer traffic at commercial centers. These tools have already proven valuable in prospecting conversations by providing reliable visitation counts and demonstrating potential market reach to prospective tenants.

The Business Retention & Expansion section of the workplan establishes goals to retain and grow key business anchors, strengthen partnerships and resource sharing, support workforce development, and enhance job retention. Over the past six months, the City has advanced several initiatives aligned with these objectives:
• Business Toolkit: Business Welcome Kits were reintroduced in June 2025. All new businesses with a physical location in Citrus Heights now receive a mailed kit that includes a welcome letter from the City, Economic Development contact information, and resources from regional partners (Sacramento Sewer District, BERC, SMUD SEED, ITEM 8
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Subject: 6 Month Update: 2025-2027 Economic Development Work Plan Date: September 24, 2025

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SBA, Citrus Heights Chamber, and CHPD CPTED tools). To date, over 160 kits have been distributed, providing a consistent first point of contact with the City. • Annual Business Survey: The survey will be distributed at the end of September and annually thereafter. Results will establish baseline data on business climate, workforce needs, and satisfaction with City services. This marks the first benchmark year for ongoing tracking.
• Business Safety Hub was launched in collaboration with the Citrus Heights Police Department. The Hub offers businesses access to CPTED resources, retail theft prevention materials, the Chronic Nuisance Offender program, and a dedicated business liaison within CHPD. This initiative reinforces the City’s commitment to safety and security as a component of economic vitality.
• Quarterly Business Recognition Program: The program will spotlight one business per quarter through a City Council proclamation across four categories: People’s Pick, Legacy Business, Top of the Trade, and Blight to Bright. The People’s Pick award will launch in Q4 2025, with additional categories rolling out in 2026. • The Love Local Campaign continued during Auburn Boulevard Phase 2 construction, featuring 20 businesses on the City’s website, social media platforms, and newsletter.

The campaign highlights resiliency and drives local support during construction impacts. • Business Retention Visits: The plan established a goal of 50 site visits per year. To date, 28 have been completed, putting the team well over halfway to the annual target. It is important to note these figures were rapidly achieved via the focused business outreach conducted along Auburn Boulevard Phase 2

The Small Business Support & Innovation section of the workplan outlines initiatives like partnerships with Small Business Development Center to host programming, explore potential business incubation and or acceleration programs, and support small business participation in community events.
• Over the past six months, staff have focused on laying groundwork for technical assistance programming. The upcoming annual business survey is designed to gather compelling data on small business needs, providing directions on where targeted support and resources will have the greatest impact.
• Staff have also engaged in grassroots collaboration with local business owners to explore pop-ups activations within shopping centers. While no formal activations have been finalized to date, the City has provided coordination and resource support, allowing business owners to lead the development of concepts that align with their vision.

The Marketing and Placemaking goals in the work plan include a focus on economic development communications, transforming of spaces through placemaking, and establishing micro- geography-specific spaces, and reimaging spaces to support community and commerce. • Staff have revitalized and relaunched the Business Bulletin, the City’s economic development e-newsletter. It delivers timely business-focused updates, valuable resources, and stories highlighting local businesses. This helps entrepreneurs and owners stay informed, connected and supported as they grow in Citrus Heights.

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Subject: 6 Month Update: 2025-2027 Economic Development Work Plan Date: September 24, 2025

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• Sylvan Corners Activation: Sylvan Corners is a strong example of public–private partnership and grant-leveraged investment. Through an arts and history grant, paired with Activate Auburn grant funds, the City partnered with local businesses to support the installation of three murals by local nonprofit Citrus Heights Arts and the expansion of patio spaces between DarkHeart Brewing and Ciro’s Pizza. These improvements have enhanced the visibility and vibrancy of the corner. The project demonstrates how targeted grant funding, combined with private reinvestment, can catalyze transformation of key nodes into active, community-oriented destinations.
• Commercial Property Reoccupancy Ordinance: While not an explicit action item in the EDWP, this current City Council strategic objective to explore a reoccupancy ordinance is closely related to identified code enforcement efforts and commercial property and corridor upkeep outlined in this section. Exploratory work on a Commercial Property Reoccupancy Ordinance has been initiated. Economic Development partnered with Police and Community Development to bring an economic development perspective to what in other jurisdictions is often solely a regulatory tool. The City’s approach emphasizes flexibility and education around property maintenance, with outreach efforts including direct email communications to stakeholders, engagement with the Sunrise Marketplace, and a public workshop held on August 11, 2025.

Th
e Organizational Culture goals in the workplan reinforce that all city departments are engaged in economic development efforts, as each play a role in supporting business and community vitality. Staff continue to collaborate across divisions on initiatives such as property maintenance and business safety hub. In addition, the City is expanding the use of shared data tools and insights across departments to improve service delivery.

• EDCE staff have provided general economic development training at a city all staff meeting
• EDCE staff will be providing an all-staff training on the Placer.ai platform abilities and benefits
To
continue transparency and accountability, staff will continue to provide quarterly updates to City leadership and annual reports to the City Council, tracking key performance metrics and adjusting strategies based on market conditions and business feedback.

Atta
chments

1. Ec
onomic Development Work Plan 2025-2027

2. Economic Development Work Plan Dashboard
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CITRUS HEIGHTS

ECONOMIC DEVELOPMENT WORK PLAN
2025-2027
The City of Citrus Heights is committed to fostering a thriving, diverse local economy through strategic economic development initiatives that align with the City Council’s goals of encouraging private investment, supporting local businesses, and enhancing community vibrancy. This Economic Development Work Plan (EDWP) builds on these priorities, serving as a roadmap for advancing economic opportunities and addressing key challenges over the next three years.

The EDWP framework is guided by ﬁve strategic focus areas: Business Attraction & Development Services, Business Retention and Expansion, Small Business Support, Marketing and Placemaking, and Organizational Culture. These focus areas provide a comprehensive structure for the City’s efforts, ensuring resources and activities are aligned with the community’s long-term economic development goals.

The City’s approach reﬂects its built-out established nature, emphasizing “quality over quantity” in economic development. Strategies focus on revitalizing and reusing existing commercial properties and attracting quality tenants to vacant spaces. Additionally, the plan prioritizes supporting small businesses, marketing the city’s assets, and enhancing Citrus Heights’ sense of place to drive private investment and create a vibrant, welcoming community.

The EDWP is designed to be dynamic, adapting to changes in market conditions and other external factors. A progress dashboard with speciﬁc indicators for each priority area will be used to track activity and outcomes, allowing for regular evaluation and recalibration of initiatives as needed.

By embracing its role as a leader in the region of catalytic economic development and cultivating strong partnerships with public and private entities, Citrus Heights aims to maximize the economic impact of its resources, ﬁll vacant spaces, promote redevelopment and inﬁll opportunities, and grow its status as a dynamic and prosperous community.

The EDWP is informed by the expertise and experience of the City of Citrus Heights staff, data analysis, business stakeholder outreach, and community outreach.

BACKGROUND & DATA
An effective economic development strategy relies on a thoughtful combination of pragmatic commercial real estate assessments, comprehensive demographic data analysis, and a clear community vision. By aligning these elements, the strategy ensures that the right types of businesses are attracted to the area, that growth opportunities are maximized, and that development efforts are in harmony with the needs and aspirations of the community. This approach allows for informed decision-making, a more targeted recruitment strategy, and the creation of a sustainable, thriving local economy that beneﬁts residents, businesses, and the broader region. This section provides an in-depth analysis of Citrus Heights, focusing on its 1.

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demographic and economic forecasts, 2. commercial real estate assets, and 3. the community's priorities and aspirations.

1. CITRUS HEIGHTS DEMOGRAPHIC & INDUSTRY DATA OVERVIEW
Demographic and economic data are essential for shaping economic development strategies, especially in retail attraction, where population size, income levels, and spending power drive business decisions. In Citrus Heights, workforce trends, education levels, and cost of living factors also inﬂuence job growth, workforce retention, and the city's ability to attract new businesses that align with community needs.

Citrus Heights has a population of 87,127 residents, with a labor force of 45,965 and a labor force participation rate of 64.6%. The city’s median household income is $75,022, and the median home value is $407,500, making it relatively affordable compared to surrounding communities in the Sacramento region. Educational attainment levels show that 22.1% of residents aged 25-64 hold a bachelor's degree or higher, which is below the national average of 35.8% and the Sacramento metro area’s rate of 33.3%. This education gap presents an opportunity for workforce training programs and partnerships with local institutions to increase access to higher-wage employment opportunities.

While total employment in Citrus Heights has grown by 2.5% year-over-year, reaching 19,926 jobs, the cost of living is 24.7% higher than the national average. This dynamic impacts resident’s purchasing power and workforce retention efforts, underscoring the need for workforce development initiatives and an increase in local jobs that provide sustainable wages.

Data Source: JobsEQ
1a. TOP INDUSTRY CLUSTERS BY EMPLOYMENT
The following ﬁve industry clusters represent the city's most established economic drivers by job count. These industries form the foundation of the local economy and will continue to play a signiﬁcant role in employment, business growth, and economic stability. Top industry clusters are measured by employment volume as well as location quotient (LQ). A location quotient greater than 1.0 indicates that the City has a higher concentration of employment in a particular industry or occupation than the nation;
Source: JobsEQ

1. Healthcare and Social Assistance
Healthcare is the largest employment sector in Citrus Heights, accounting for 4,901 jobs, or 24.6% of the total workforce. With a location quotient of 1.65, this industry has a higher concentration locally than the national average. The city’s aging population (20.6% over 60) is driving demand for expanded medical services, specialized senior care, and home health solutions. The sector has grown by 5.2% over the past ﬁve years, with continued expansion expected, making healthcare a priority for workforce development and business recruitment.

Example business use types include hospitals, medical and diagnostic laboratories, nursing care facilities, home health care services, and outpatient care centers.

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2. Retail Trade
Retail remains a dominant industry, employing 4,240 workers and accounting for 21.3% of total employment. Citrus Heights is a strong regional shopping hub, anchored by Sunrise Marketplace.

However, shifting consumer preferences and e-commerce trends have led to a 0.34% projected decline in employment, emphasizing the need for retail revitalization and adaptation to new consumer behaviors.

Example business use types include department stores, specialty food stores, clothing stores, electronics and appliance stores, and building material and garden equipment dealers.

3. Accommodation and Food Services
Citrus Heights’ hospitality and food services sector plays a key role in both local economic activity and regional tourism. This sector provides 2,814 jobs, supporting both local demand and tourism- related activity. While the restaurant industry remains strong, Citrus Heights has limited hospitality infrastructure (no hotels and one motel). The sector has seen a 4.1% employment increase over the past ﬁve years, indicating opportunities for hospitality expansion, entertainment venues, and event spaces to increase economic activity.

Example business use types include full-service restaurants, limited-service restaurants, caterers, hotels (except casino hotels), motels, and drinking places serving alcoholic beverages.

4. Professional, Scientiﬁc, and Technical Services
The professional services sector provides a wide range of high-skill, high-wage jobs in industries such as legal, accounting, consulting, and engineering services. This sector plays a critical role in the local economy, employing 10.3% of the workforce. The industry has grown 7.5% since 2018, fueled by increasing demand for remote work support, business-to-business services, and IT consulting.

Example business use types include legal services, accounting and tax preparation, payroll services, management consulting services, advertising and public relations ﬁrms, and architectural and engineering services.

5. Administrative and Support Services
Administrative and support services are key business-to-business industries, providing back-office operations, employment services, and customer service functions. This industry cluster employs nearly 8% of the city’s workforce. Over the past ﬁve years, the sector has added more than 300 jobs, supported by affordable office space and the city’s proximity to Sacramento’s economic hub.

Example business use types include employment placement agencies, telemarketing bureaus, document preparation services, and call centers.
1B. TOP TARGET GROWTH SECTORS IN CITRUS HEIGHTS
As Citrus Heights looks to expand its economic base, targeting industries with high growth potential will be critical for job creation and business attraction. Citrus Heights has several strong and emerging industry sectors that serve as key drivers of economic activity. These sectors offer high ITEM 8
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employment concentrations, regional competitiveness, and opportunities for future growth. The following sectors have been identiﬁed based on location quotient (or LQ), employment levels, occupational strengths, and alignment with regional economic priorities.

Health Care and Social Assistance
The health care and social assistance sector is one of the most prominent industries in Citrus Heights, with a high employment concentration of 4,901 jobs and an LQ of 1.65, indicating that this sector is signiﬁcantly more concentrated in Citrus Heights compared to the national average.

Occupational strengths in human services and health sciences provide a strong talent pipeline for continued growth in this sector, with average wages ranging from $44,700 to $84,900.

This sector aligns with the Greater Sacramento Economic Council’s (GSEC) regional clusters, positioning Citrus Heights as a strong player in the expansion of medical services, senior care, and specialized health care innovation. Given the city’s aging population and demand for accessible medical services, further investment in healthcare facilities, medical technology, and workforce development programs could drive continued economic growth.

Consumer Services: Arts, Entertainment, and Recreation
Citrus Heights is a regional hub for consumer services, arts, entertainment, and recreation, with a high industry concentration (LQ 2.50) and a consumer services cluster LQ of 1.52. This sector employs 4,622 workers, demonstrating a strong local market for hospitality, tourism, and entertainment-related businesses.

The city’s existing event spaces and recreational facilities contribute to its reputation as a destination for consumer services. With increasing demand for experiential retail, leisure activities, and arts-driven commerce, there is potential to expand entertainment venues, cultural attractions, and nightlife options to further capitalize on the city’s strengths. Targeted incentives and placemaking strategies could help attract new entertainment and recreation-based businesses, enhancing Citrus Heights' position as a vibrant regional center for consumer experiences.

Retail
Retail remains a core economic driver for Citrus Heights, with an LQ of 2.17 and an employment base of 4,340 workers. The city serves as a regional shopping destination with major retail corridors and centers like Sunrise Marketplace.

Despite slower growth in the retail sector overall, opportunities exist in specialty retail, experience- driven shopping, and hybrid business models that blend retail, dining, and entertainment.

Additionally, retail expertise and sales skills can translate into workforce mobility across other industries, such as hospitality and business services. The city’s focus on revitalizing commercial corridors, improving shopping center aesthetics, and attracting high-quality tenants will be critical in sustaining retail’s role as an economic pillar for Citrus Heights.

Financial and Professional Services
The ﬁnancial and professional services sector is an area of high-value growth potential for Citrus Heights. With an average wage exceeding $114,000, this sector provides some of the highest- ITEM 8
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paying jobs in the region. While total employment in this sector is smaller compared to retail and health care, the combined ﬁnancial and professional services clusters account for over 2,000 jobs and are positioned for continued expansion.

This sector aligns with Greater Sacramento Economic Council’s regional focus on tech, mobility, and advanced business services, creating opportunities for Citrus Heights to attract ﬁnance, legal, and professional consulting ﬁrms. The forecasted growth rate for this cluster is among the highest in the city, second only to health care. Expanding Class A and modern office spaces, as well as supporting ﬂexible co-working environments, could further facilitate business retention and attraction in this high-wage sector.

Entrepreneurship and Start-Ups
Citrus Heights has an opportunity to foster entrepreneurship and start-ups by leveraging its existing industry strengths while addressing challenges related to limited commercial real estate inventory.

Supporting emerging businesses in consumer services, health care, and professional services will help reinforce the city's economic base while creating pathways for job creation and innovation.

Expanding business incubation programs, access to capital, and networking opportunities for entrepreneurs can help drive local business development. With rising demand for ﬂexible workspaces and e-commerce opportunities, the city can play a key role in supporting small business growth through targeted incentives, co-working hubs, and digital infrastructure enhancements.

Source: JobsEQ & analysis by Greater Sacramento Economic Council research team These ﬁve key sectors represent Citrus Heights's strongest areas of economic opportunity. The city can foster a diverse, resilient, and forward-thinking economy by aligning business attraction strategies, workforce development initiatives, and targeted incentives with these high-growth industries.

Workforce Development and Economic Resilience
A skilled and adaptable workforce is essential for sustaining economic vitality, and Citrus Heights can play a role in aligning training programs with high-growth industries to support local employment opportunities. Strengthening partnerships with institutions like the Los Rios Community College District, Sacramento State University, and UC Davis can help bridge skill gaps in key sectors such as healthcare, professional services, and construction. Expanding career pathways in healthcare and human services aligns with the sector’s strong job growth, while investing in workforce training for skilled trades and infrastructure projects can drive expansion in the construction industry. Additionally, workforce attraction and retention efforts are increasingly important, given the city’s cost of living is 24.7% higher than the national average. By supporting these initiatives, Citrus Heights can enhance economic resilience, attract new businesses, and ensure that residents have access to sustainable, high-quality job opportunities.

The comprehensive demographic and economic analysis above provides a data-driven foundation for a targeted business recruitment strategy. By leveraging industry trends, workforce insights, and commercial opportunities, the Economic Development Work Plan will outline pragmatic actions to ITEM 8
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attract businesses, and advance economic development goals. This approach ensures sustainable job growth, business retention, and long-term economic resilience for Citrus Heights.

2. CITRUS HEIGHTS COMMERCIAL REAL ESTATE OVERVIEW
Economic development is dependent on businesses having access to real estate that meets their needs. In Citrus Heights, commercial property availability and condition shape business attraction, retention, and overall economic vitality. The city must balance a strong retail legacy with shifting consumer trends, adapt to evolving office demand, and navigate a highly constrained industrial market. Understanding these dynamics is key to positioning Citrus Heights for long-term growth.

The following sections examine the retail, office, and industrial markets, highlighting key trends and opportunities for strategic investment.

2.a RETAIL REAL ESTATE
Citrus Heights' retail market is at a pivotal moment, balancing the challenges of an aging commercial inventory with opportunities to attract new tenants and adapt to shifting consumer trends. As of January 2025, the city’s retail vacancy rate stands at 12.1%, reﬂecting a slight increase over previous periods and continuing an upward trend from pre-pandemic levels when vacancy rates hovered around 9-10%. Currently, 725,069 square feet of vacant retail space (across a total market of about 6 million square feet) highlight ongoing shifts in retail demand, with larger vacancies persisting in legacy shopping centers that require repositioning to attract new tenants.

Comparatively, the Sacramento region retail market maintains a lower 6.4% vacancy rate as of January 2025, a ﬁgure that has remained relatively stable over the past few years. The region’s limited new retail construction and resilient leasing market have contributed to this lower vacancy rate. Discount retailers, grocery stores, and quick-service restaurants have been among the most active tenants, while larger anchor spaces continue to pose leasing challenges. Rent growth in the region has been modest at 1.1% year-over-year, lagging behind the national average of 1.8%, signaling a softening in retail demand despite stable occupancy rates.

Looking at historical trends, Citrus Heights’ retail sector has struggled with higher-than-average vacancy rates compared to the broader Sacramento region, reﬂecting the aging commercial inventory and the challenges of repositioning older retail centers. Adaptive reuse strategies and targeted business attraction efforts are increasingly necessary to ﬁll larger spaces and revitalize underperforming retail corridors. Given the Sacramento market's tight retail space availability, Citrus Heights has an opportunity to attract businesses seeking expansion outside of the metro core.

A retail property's location and physical condition remain critical factors inﬂuencing occupancy and long-term success. Prominent destination centers like Citrus Town Center, Sunrise Village, and Marketplace at Birdcage beneﬁt from prime locations, strong tenant mixes, and consistent property maintenance, allowing them to remain competitive. However, retail trends continue to evolve, emphasizing mixed-use integration, experiential shopping, and digital adaptation.

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In contrast, neighborhood retail centers present a wider range of conditions, with some maintaining high occupancy while others struggle with vacancies and visible signs of neglect. For these underperforming properties, targeted reinvestment—such as façade updates, landscaping improvements, and enhanced pedestrian access—can play a crucial role in attracting tenants and revitalizing commercial activity.

Exploring opportunities to encourage higher property maintenance standards, including potential reﬁnements to municipal code enforcement approaches, could further support efforts to improve underutilized centers. By recognizing the critical relationship between location, property upkeep, and occupancy, the city can better support strategies that sustain a thriving retail environment and ensure long-term economic vitality.

Quick Guide to Retail Recruitment
Retail recruitment is a strategic process that involves attracting businesses to a market while ensuring long-term viability. Successful recruitment requires understanding key factors that inﬂuence site selection, market demand, and business sustainability.

Key Retail Recruitment Factors:
• Trade Area Requirements: Retailers analyze trade areas—geographic regions from which they draw customers—based on population density, demographics, traffic patterns, and spending power. The size of the trade area depends on the business type; for example, convenience stores need smaller trade areas than regional shopping centers. • Cannibalization: When a retailer considers opening a new location, they assess whether it will take away sales from an existing store. Companies aim to expand their footprint without oversaturating a market, which can reduce proﬁtability for all locations. • Co-Tenancy & Complementary Retail Mix: Retailers prefer locations with strong anchor tenants or complementary businesses that drive customer traffic. For example, a ﬁtness center near a health food store creates synergy that beneﬁts both businesses. • Market Gap Analysis: Cities and developers use gap analyses to identify underserved retail categories, helping recruit businesses that ﬁll consumer demand without excessive competition.
• Site Selection Criteria: Retailers evaluate visibility, accessibility, parking, zoning regulations, and infrastructure when choosing a location. Factors like major roadway access, traffic counts, and adjacent land uses impact site desirability. • Retailer Expansion Strategies: National brands and franchises follow structured expansion plans based on growth potential, existing market performance, and corporate objectives.

Cities that align incentives and regulatory processes with these strategies improve recruitment success.
• Local Incentives & Support: Competitive cities offer economic development tools such as grants, tax incentives, and infrastructure improvements to attract and retain retailers.

Business-friendly permitting and zoning policies also enhance recruitment efforts.

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Understanding these factors helps local governments and economic developers create effective strategies to attract and sustain retail businesses, ensuring a vibrant commercial environment that meets community needs.

2.b OFFICE REAL ESTATE
Over the past decade, the Citrus Heights office market has evolved in response to economic cycles, business trends, and broader shifts in workplace behavior. Historically, the market maintained moderate but steady demand, with vacancy rates averaging between 8% and 10% from 2013 to 2019. During this period, leasing activity was driven largely by local professional services, medical offices, and small businesses seeking cost-effective alternatives to downtown Sacramento. Rental rates followed a gradual upward trend, with average asking rents increasing from approximately $1.50 per square foot in 2015 to $1.75 by late 2019, reﬂecting steady market conﬁdence.

However, the onset of the COVID-19 pandemic in 2020 fundamentally altered the office landscape, leading to an abrupt decline in occupancy across the region. Citrus Heights, like many suburban markets, experienced a surge in office vacancies, rising to nearly 15% by early 2021, as businesses restructured their work environments, embraced hybrid work models, or downsized their office footprints. Despite these challenges, the impact in Citrus Heights was comparatively less severe than in downtown Sacramento, where vacancy rates surpassed 20% amid widespread corporate downsizing and a shift away from large-scale office leases.

Post-pandemic, the Citrus Heights office market has remained in a period of adjustment. While some businesses have returned to physical offices, demand patterns have changed, favoring smaller, ﬂexible spaces over traditional large office footprints. Over the past year, vacancy rates have increased modestly from 12.8% in early 2024 to 14.2% in early 2025, a reﬂection of ongoing hybrid work adoption and a measured pace of office space absorption. The Citrus Heights- Orangevale submarket has seen a slightly higher vacancy rate of 15.1%, signaling some softening in demand, though still more favorable compared to the Sacramento metro area’s 18.7% vacancy rate.

Leasing activity remains selective but steady, with demand concentrated in professional services, healthcare, and small-to-mid-sized businesses seeking cost-effective suburban office locations.

Larger office spaces, particularly those exceeding 10,000 square feet, remain more difficult to lease, aligning with national trends as companies reassess their long-term office needs. To maintain competitiveness, landlords are offering ﬂexible lease terms, tenant improvement packages, and attractive rental incentives, ensuring that Citrus Heights continues to present an affordable and accessible alternative within the region.

The comparison between pre- and post-pandemic conditions highlights a key structural shift: while Citrus Heights historically beneﬁted from steady occupancy and rising rental rates pre-2020, the market today is shaped by tenant preferences for ﬂexibility, increased remote work adoption, and a slower overall recovery in office demand. The pre-pandemic vacancy rate of 8-10% may not return in the near term, but the market’s adaptability and affordability provide stability in contrast to the downtown Sacramento office sector, which continues to experience deeper challenges.

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Looking ahead, the Citrus Heights office market is expected to remain resilient but evolving.

Medical office space has been a strong performer, with sustained demand from healthcare providers. There is growing interest in adaptive reuse strategies, such as repurposing traditional office spaces into mixed-use, medical, or ﬂex-office conﬁgurations. While leasing activity is not accelerating at a rapid pace, Citrus Heights remains well-positioned within the regional office landscape, offering cost-effective options for tenants prioritizing affordability and convenience.

As the broader office market continues to adjust to long-term workplace trends, Citrus Heights’ suburban appeal, competitive pricing, and adaptable office spaces will remain key strengths. With a tenant base focused on ﬂexibility and affordability, the market is likely to see stabilization in vacancy rates over the next two years, with potential declines to the 10-12% range if economic conditions strengthen. While the long-term trajectory of office demand remains uncertain, the city’s suburban character and cost advantages will continue to support steady levels of interest from tenants navigating the evolving workplace landscape.

Quick Guide to Office User Recruitment
Recruiting office tenants requires a strategic approach that aligns market demand with site selection criteria, workforce availability, and real estate conditions. The quality and readiness of available office space signiﬁcantly impact tenant attraction, inﬂuencing which businesses choose to locate in a given area.

Key Office Recruitment Factors:
• Workforce Availability & Labor Market Fit: Employers prioritize locations with access to a skilled workforce aligned with their industry needs. Cities with strong talent pools in key sectors—such as healthcare, ﬁnance, or professional services—are more attractive to office users.
• Trade Area & Market Demand: Office users analyze trade areas based on employee commute patterns, client access, and business clustering. Proximity to transit, major highways, and workforce hubs signiﬁcantly impacts location decisions. • Office Space Condition & Classiﬁcations: Office spaces are categorized based on quality, amenities, and infrastructure, which directly inﬂuence the types of tenants they attract:
o Class A: High-end, modern buildings in prime locations with premium amenities, advanced infrastructure, and strong property management. These spaces appeal to corporate headquarters, ﬁnancial ﬁrms, and professional service providers. o Class B: Well-maintained buildings with functional layouts, though they may lack high-end ﬁnishes or prime locations. These spaces attract mid-sized businesses, growing ﬁrms, and back-office operations.
o Class C: Older buildings with minimal updates, lower lease rates, and limited amenities. These often require renovations and typically attract startups, nonproﬁts, and cost-sensitive tenants.

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• Hybrid Work & Office Space Demand: The rise of remote and hybrid work models has shifted office leasing trends. Many businesses now seek smaller, high-quality spaces with ﬂexible layouts, collaboration areas, and enhanced amenities rather than large, traditional office footprints.
• Co-Tenancy & Industry Clustering: Office tenants prefer locations near complementary businesses or industry hubs that provide networking, collaboration, and talent-sharing opportunities. For instance, medical offices beneﬁt from proximity to hospitals and clinics. • Local Incentives & Business Support: Competitive cities offer economic development tools such as tax incentives, relocation grants, and workforce training programs to attract office tenants. A business-friendly permitting and entitlement process can further enhance recruitment success.

By understanding these factors and ensuring a strong mix of high-quality office spaces, local governments, and property owners can create targeted strategies to attract office users, ﬁll vacancies, and drive commercial growth.

2.c INDUSTRIAL REAL ESTATE
The industrial real estate market in Citrus Heights is exceptionally small, with only 11 industrial properties in the entire city. Unlike larger industrial hubs in the Sacramento region, Citrus Heights has historically been a suburban retail and residential community with minimal industrial activity.

Over time, the industrial sector has remained stable but highly constrained, as the city has little available land for expansion.

As of early 2025, the Citrus Heights industrial market continues to be one of the smallest in the region. The limited supply has led to extremely low vacancy rates and steady rental growth as businesses compete for the few available spaces. The market primarily serves local and regional businesses needing small-scale industrial or ﬂex space rather than large warehouse or logistics operations. Rent growth has been consistent due to persistent demand, but the lack of new development options means businesses requiring more space often have to relocate elsewhere.

The constrained inventory also limits Citrus Heights' ability to participate in regional business attraction efforts for key industry clusters such as mobility, advanced manufacturing, agriculture, and ag tech, which require larger-scale industrial facilities and specialized infrastructure.

Looking ahead, the lack of industrial space will continue to constrain economic opportunities in the sector. While adaptive reuse of commercial or retail properties could help address some demand, traditional industrial expansion remains highly unlikely. Nearby submarkets such as McClellan, West Sacramento, and Rancho Cordova—which offer signiﬁcantly more industrial space—will continue to absorb businesses looking for larger facilities, leaving Citrus Heights with a niche role in the broader regional industrial market.

Source for all commercial real estate information and data: CoStar Quick Guide to Industrial User Recruitment
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logistics ﬁrms, and warehouse operators—prioritize locations supporting efficient operations, workforce availability, and long-term growth potential.

Key Industrial Recruitment Factors:
• Site Selection & Infrastructure Readiness: Industrial users evaluate access to major highways, rail lines, ports, and airports for efficient distribution. Sites must also accommodate large truck traffic, offer ample loading dock space, and have the necessary utilities (power, water, gas, broadband) to support operations. • Zoning & Land Use Compatibility: Industrial businesses require properly zoned land that permits manufacturing, distribution, and warehousing activities. Cities that streamline industrial zoning approvals and offer ﬂexibility in land use attract more investment. • Building Classiﬁcations & Suitability:
o Class A: Newer, state-of-the-art facilities with modern amenities, high ceilings (32+ feet), energy-efficient features, and strong connectivity. These spaces appeal to large-scale logistics, e-commerce, and advanced manufacturing users. o Class B: Functional but older industrial spaces with lower ceiling heights, fewer modern features, and some deferred maintenance. Often suitable for smaller manufacturers, suppliers, and local distributors.
o Class C: Outdated facilities with limited infrastructure that require signiﬁcant upgrades. These attract cost-sensitive users or businesses with less intensive operational needs.
• Workforce Availability & Labor Market Fit: Industrial users prioritize locations with a strong blue-collar workforce skilled in manufacturing, logistics, and supply chain management.

Workforce training programs and partnerships with trade schools enhance recruitment appeal.
• Supply Chain & Logistics Access: Proximity to suppliers, customers, and transportation hubs is a key factor in industrial site selection. Cities with robust logistics infrastructure can attract large-scale distribution centers and manufacturers. • Industrial Market Demand & Competition: Cities must assess vacancy rates, absorption trends, and rental pricing to position themselves competitively. A lack of available industrial space may require investment in new developments or repurposing underutilized properties.
• Sustainability & Energy Efficiency: Green industrial development, including solar energy integration, LED lighting, and water conservation measures, is increasingly attractive to tenants with corporate sustainability goals. LEED-certiﬁed industrial facilities have a competitive edge.
• Building Size & Customization Options: Industrial users require ﬂexibility in space conﬁgurations, including the ability to expand operations. High-clearance ceilings, large bay spacing, and adaptable ﬂoor plans make properties more attractive.

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• Incentives & Business-Friendly Policies: Competitive cities offer tax incentives, infrastructure support, and workforce development assistance to attract industrial tenants.

Fast-tracking permitting processes and reducing regulatory burdens also enhance recruitment efforts.

By addressing these key factors, local governments and economic developers can position their communities as prime destinations for industrial investment, job creation, and economic growth.

3. STAKEHOLDER INPUT
The economic development work plan is informed by input from the City Council, business community, and residents to reﬂect shared priorities. Ongoing outreach helps ensure the plan supports local businesses, economic growth, and community objectives.

3.a DEVELOPMENT & BUSINESS COMMUNITY FEEDBACK
In late 2024, the Community Development and Economic Development and Community Engagement Departments conducted extensive stakeholder outreach to property owners, managers, brokers, and prospective business representatives to identify challenges and opportunities within Citrus Heights’ regulatory and development processes. Engagement included surveys, interviews, and tracking inquiries from prospective businesses to better understand barriers to ﬁlling vacancies and streamlining development.

Key Insights from Stakeholders:
• Evolving Retail Landscape: Stakeholders emphasized the challenges posed by aging retail spaces, which require signiﬁcant investment to adapt to modern retail demands or alternative uses. Building and ﬁre code compliance, especially the cost of retroﬁtting ﬁre sprinklers for non-retail uses, was noted as the most signiﬁcant obstacle to repurposing retail spaces.
• Responsive City Staff: Stakeholders praised City staff for being problem-solvers and responsive to development concerns, often working creatively within regulations to facilitate projects while maintaining community standards. • Emerging Uses: Innovative uses, such as immersive entertainment and axe-throwing venues, present opportunities but often face zoning and regulatory hurdles due to their unconventional nature.
• Increased Demand for Drive-Thrus: Stakeholders highlighted a need for greater ﬂexibility in approving drive-through uses, reﬂecting changing consumer behaviors since the pandemic.

Challenges Identiﬁed:
• Permitting Complexity: Many new business owners struggle with navigating building and ﬁre codes, often due to low budgets or unfamiliarity with permitting processes, which can delay or deter projects.
• Zoning Thresholds: Rigid thresholds in the Zoning Code, such as square footage limits requiring Use Permits, were cited as unnecessarily burdensome for minor overages.

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• Flat-Rate Fees: Current ﬂat-rate planning entitlement fees were seen as disproportionately high for simpler projects, creating cost barriers for smaller businesses. • Limited Light Industrial Opportunities: While growth potential exists for light industrial and manufacturing sectors, the city’s built out, suburban character limits compatible locations for such uses.

This outreach underscores the need for nimble, proactive approaches to address evolving market demands, streamline regulatory processes, and enhance Citrus Heights’ ability to attract and retain diverse business uses.

3.b RESIDENT FEEDBACK
Resident sentiment data gathered through a recent FlashVote survey (January 2025) provides valuable feedback and insights into residents’ perspectives on economic development in Citrus Heights. The survey revealed a generally neutral sentiment toward current shopping and dining options, with an average satisfaction rating of 3.04 out of 5. Younger residents, particularly those aged 35 and under, expressed a slightly higher satisfaction level than other age groups.

When asked about barriers to shopping and dining more frequently within the city, respondents highlighted two primary concerns: the lack of higher-end stores and restaurants and the need for renovations to shopping centers and storefronts. These ﬁndings indicate that addressing aesthetic and quality issues in commercial areas could signiﬁcantly improve local engagement with businesses.

Residents also voiced a strong desire for additional restaurants, cafes, entertainment, and recreational options. This preference underscores the community's interest in diversifying and enhancing the local retail and dining landscape. To attract these desired businesses, respondents identiﬁed three key priorities: improving the appearance and cleanliness of commercial areas, upgrading infrastructure, and enhancing safety in these spaces.

This feedback provides a clear mandate for targeted economic development efforts that focus on revitalizing commercial areas, addressing community needs for modern amenities, and creating an inviting and safe environment to attract both businesses and customers.

3.c CITY COUNCIL FEEDBACK
The City Council’s feedback on economic development priorities for Citrus Heights aligns with a strategic approach centered on business attraction and retention, infrastructure and zoning improvements, community engagement, and overall economic vitality. Their collective input highlights several key focus areas that will shape the City’s Economic Development Work Plan, ensuring a strong and resilient local economy.

A primary focus is fostering a thriving business environment that attracts and retains businesses aligned with the City’s long-term vision. Councilmembers expressed a strong interest in proactively recruiting businesses that enhance the City's economic landscape, rather than waiting for opportunities to emerge. There is a desire to support a diverse range of businesses, from small, neighborhood-serving enterprises to larger commercial investments that contribute to a vibrant and sustainable economy. Expanding business incentive programs, streamlining permitting ITEM 8
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processes, and enhancing marketing efforts to showcase Citrus Heights as a prime business destination were identiﬁed as key strategies to improve the overall business climate.

Another critical priority is commercial corridor revitalization and infrastructure investment to enhance the aesthetic appeal, functionality, and long-term viability of the City’s business districts.

Councilmembers highlighted the need for targeted improvements to key corridors, including upgrading streetscapes, enhancing public spaces, and ensuring commercial areas remain competitive and attractive for both businesses and consumers. There is strong support for policies that encourage mixed-use development, allowing for more dynamic and pedestrian-friendly environments that blend retail, office, and residential uses. Additionally, modernizing zoning regulations to support business growth and increasing investment in transportation and mobility solutions, such as public transit and walkability enhancements, were identiﬁed as long-term strategies for economic sustainability.

Enhancing community engagement and business collaboration emerged as a key theme, with an emphasis on strengthening relationships between the City, business owners, and residents.

Councilmembers underscored the importance of regular dialogue with local businesses through structured engagement opportunities, such as business roundtables and partnerships with economic development organizations. Increasing outreach efforts to better understand why businesses choose Citrus Heights or opt for other locations will help reﬁne attraction strategies and ensure business retention. Additionally, fostering a strong local business network, supporting entrepreneurs, and encouraging collaboration between the public and private sectors will contribute to a more resilient and interconnected economy.

A focus on industry diversiﬁcation and workforce development was also emphasized as a pathway to long-term economic stability. Councilmembers highlighted the importance of attracting a mix of industries that align with regional trends, such as technology, education, healthcare, and creative industries. Investing in workforce development programs, including trade schools, job training initiatives, and partnerships with educational institutions, will help prepare residents for emerging job opportunities while strengthening the local talent pipeline. Supporting entrepreneurs and home-based businesses through mentorship programs and business resource networks was also identiﬁed as a strategy to cultivate economic growth and innovation.

Finally, quality of life and economic resilience remain central to the City’s economic development approach. Ensuring that economic initiatives beneﬁt the broader community by enhancing safety, accessibility, and public spaces is a priority. This includes maintaining clean and well-lit commercial areas, activating vacant properties for temporary community-oriented uses, and integrating sustainable development practices into the City’s economic strategy. Encouraging businesses to engage in community-oriented initiatives and supporting economic equity through targeted development efforts will help ensure that all residents beneﬁt from economic growth.

The City Council’s input underscores a comprehensive approach to economic development, balancing business attraction, infrastructure investment, community engagement, industry diversiﬁcation, and quality of life improvements. These priorities will serve as guiding principles in the development of the Economic Development Work Plan, ensuring that Citrus Heights remains a competitive, vibrant, and economically resilient city.

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Community feedback played a critical role in shaping the priorities and recommendations outlined in the Economic Development Workplan. Input from residents, businesses, and stakeholders helped identify key challenges, opportunities, and areas for investment, ensuring that the plan reﬂected the community's needs and aspirations.

A note on the Sunrise Tomorrow Speciﬁc Plan: The Sunrise Tomorrow Speciﬁc Plan represents a transformative economic development opportunity for Citrus Heights, positioning the former mall site as a catalyst for revitalization and long-term growth. Given the scale and signiﬁcance of this project, speciﬁc actions and direction for its advancement will take place through the City Council’s annual strategic planning process and other public meetings. This ensures a nimble and rapid response to emerging opportunities, allowing for timely decision-making, resource allocation, and policy adjustments that drive efficient project implementation, rather than conﬁning progress within the broader three-year Economic Development Work Plan framework. It is also important to note that much of the analysis and initiatives outlined in this work plan are aligned with and will naturally beneﬁt the Sunrise Tomorrow project, supporting business attraction efforts, infrastructure investments, and workforce development that align with the vision for the site. For more information and updates on the Sunrise Tomorrow Speciﬁc Plan, visit www.sunrisetomorrow.net

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ECONOMIC DEVELOPMENT WORK PLAN: IMPLEMENTATION

FRAMEWORK
The Citrus Heights Economic Development Work Plan (EDWP) implementation framework provides a strategic approach to strengthening the local economy through business growth, investment, and community vitality. Informed by demographic and economic data, real estate assessments, and community feedback, the plan aligns economic initiatives with the city's unique market conditions and opportunities.

With input from stakeholders and industry best practices, the EDWP builds on ongoing efforts to attract and retain businesses, foster entrepreneurship, and streamline development processes. It prioritizes practical, data-driven strategies to support economic growth, enhance business opportunities, and create a welcoming environment for investment.

The plan is organized around ﬁve key focus areas: Business Attraction and Development Services, Business Retention and Expansion, Small Business Support and Innovation, Marketing and Placemaking, and Organizational Culture. Each area includes clear implementation steps and measurable outcomes to ensure accountability, track progress, and drive long-term economic success in Citrus Heights.

1. BUSINESS ATTRACTION & DEVELOPMENT SERVICES
Citrus Heights hosts various commercial real estate opportunities, ranging from prime retail corridors and neighborhood service centers to adaptable office spaces. By aligning available properties with high-demand industry segments—such as dining, breweries and nightlife, entertainment, healthcare, and professional services—the city can enhance its economic base and meet the community's evolving needs.

The following are recommended actions to advance business attraction in Citrus Heights:

I. Improve Regulatory Processes to Support Business Development Efficient regulations are key to attracting and retaining businesses. Burdensome processes can delay projects, drive up costs, and discourage investment. By reducing red tape, clarifying requirements, and streamlining approvals, Citrus Heights can create an even more business-friendly environment that supports growth and development.

a. Streamline City Zoning and Permit Processes to Support Business Recruitment and Retail-Compatible Uses
The City of Citrus Heights offers simple and low-barrier zoning and permit processes but always seeks improvement. The Community Development and Economic Development departments have gathered feedback from the development community and conducted analysis, leading to new recommendations for improvement. By streamlining approvals, increasing ﬂexibility, and clarifying guidelines, the city can further attract diverse businesses, repurpose existing spaces, and enhance economic growth while reducing barriers for developers and property owners.

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Implementation steps (as detailed in Attachment 1):
• Allow Minor Use Permits (staff level) for uses that currently need Use Permits (Planning Commission level), especially for uses that ﬁt well in retail areas, particularly within existing buildings.
• Update the Zoning Code to allow the Community Development Director to approve uses that exceed current use Permit thresholds, as long as the use is compatible with its surroundings and won’t negatively impact the community (up to a 75% increase from the threshold).
• Update the Land Use Table in the Zoning Code to include non-retail uses suitable for retail areas but not currently listed.

Recommendation: To streamline the approval process and better align the Zoning Code with current retail trends, it is recommended that Community Development staff bring forward the above implementation steps for City Council consideration and approval.
b. Partner and Advocate to Streamline Third Party Agency Regulations and Processes
Collaboration with partner agencies is essential to creating a business-friendly environment and fostering economic growth in Citrus Heights. By identifying and addressing burdensome or unnecessary regulations and processes, the city can remove barriers to investment, encourage development, and support the success of local businesses. Reform efforts improve efficiency and demonstrate the city’s commitment to being a proactive and supportive partner. Citrus Heights can ensure its regulatory environment aligns with modern business needs and community priorities through partnerships with regional agencies and stakeholders.

Implementation Steps
• Perform an inventory of third-party agency regulations that currently guide development processes and collaborate to review and reform regulations that impact businesses and development projects, focusing on eliminating unnecessary steps or duplicative requirements.
o Work with Sacramento Metro Fire District to simplify and clarify ﬁre code compliance for inﬁll and redevelopment projects (background information for this item is included in Attachment 1)
o Collaborate with the Sacramento County Health Department to identify opportunities to streamline health permitting and inspection processes, reducing delays and minimizing barriers for food-related businesses and other health-regulated developments.
• Advocate for state or regional policy changes that promote economic development while maintaining safety and environmental standards.

II. Implement Refreshed Business Recruitment Strategy
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A comprehensive business recruitment strategy focuses on preparing target sites for development, fostering strong partnerships with property owners, and increasing outreach efforts to attract businesses in target industries. By enhancing marketing efforts, participating in trade shows, and conducting direct outreach, the city can connect with prospective businesses and showcase Citrus Heights as a desirable location. Cultivating a referral network of brokers, industry professionals, and regional partners further ampliﬁes recruitment efforts, ensuring vacancies are ﬁlled strategically to align with economic development goals and community needs.

Implementation steps:
• Identify high-priority target sites for reuse and perform an assessment of property needs to attract target industry businesses
• Coordinate with property owners to maximize the use of available City incentives and resources (including façade improvement grants and other ﬁnancial support of retail building reinvestment) and along with other potential regional, state, and federal tools
• Source and implement market intelligence software to enhance data- driven prospecting and gain access to insights on market demand to strengthen recruitment efforts and improve engagement with prospective businesses.
• Conduct targeted, proactive outreach to attract tenants and ﬁll vacancies efficiently
• Cultivate third-party referral network through marketing, communications, and relationship management
• Continually promote Citrus Heights and its business opportunities at events and trade shows that allow connections and relationships to be built in the targeted industries

III. Adopt additional tools to incentivize near-term investment in Citrus Heights Local governments can differentiate themselves in competitive markets by leveraging strategic tools and incentives that attract and retain businesses. Financial incentives, tailored support programs, and targeted resources create a business-friendly environment, making investment more appealing and driving long-term economic growth.

a. Reestablish the Business Attraction Incentive Program Building on the proven success of the Business Attraction Incentive Program, Citrus Heights will continue leveraging ﬁnancial tools to attract targeted industries and activate key commercial spaces. The program has already helped bring new business to the city, boosting economic growth and revitalizing underutilized properties. The city will further position itself as a competitive destination for business investment by reestablishing this initiative.

Implementation Steps:

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• Actively recruit businesses in high-priority sectors, such as restaurants, breweries, and entertainment, by offering grants and other ﬁnancial incentives
• Identify and promote vacant or underutilized commercial properties, using economic development marketing and direct outreach to maximize visibility and engagement
• Strengthen partnerships with property owners and brokers to align incentives with market demand and accelerate business attraction efforts

Recommendation: Staff recommends reinstatement of the Citrus Heights Business Attraction Incentive Program Guidelines (Attachment 2)

b. Launch a Small Business Design Support Program
Provide technical assistance to small businesses to navigate design and permitting challenges, particularly for projects requiring minimal or no structural modiﬁcations.

Implementation Steps:
• Offer subsidized consultations with identiﬁed design professionals to help businesses comply with zoning and safety requirements.
• Develop clear guidelines for the “no-work” certiﬁcate of occupancy process, reducing delays for businesses making no structural changes. • Assign a liaison from Development Services to guide small business applicants through requirements and approvals.

Recommendation: Staff recommends City Council approve the Small Business Design Support Program Guidelines (Attachment 3)
c. Incorporate Economic Development Tools in Banking RFP To strengthen business attraction efforts, it is recommended that the upcoming banking RFP include a section focused on economic development tools and services. This section should seek innovative banking solutions such as tailored small business loan programs, public-private partnership ﬁnancing options, and resources to support entrepreneurs. By integrating these tools into the city’s ﬁnancial services, Citrus Heights can better attract and support new businesses, fostering economic growth and reinforcing its commitment to creating a business- friendly environment.

Implementation Steps:
• Work with the Administrative Services Department to add an Economic Development tools section to the RFP .

IV. Enhance Development Services Support
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timely openings and successful operations. The following are recommendations to enhance development services support:

a. Establish Development Process Liaison Services
The City will assign a dedicated representative to assist businesses through the development and permitting process. Serving as a single point of contact, the Development Services ombudsman will guide businesses through zoning, permitting, and regulatory steps while coordinating interdepartmental reviews to streamline approvals.

An existing full-time employee in the Economic Development and Community Engagement Department will cover this role. A management analyst position will shift from primarily community engagement to a stronger focus on economic development. The ombudsman will also proactively reach out to new business applicants to identify and address potential roadblocks early.

Implementation Steps:
• Designate staff for ombudsman responsibilities and provide necessary training • Launch an awareness campaign for support services targeting brokers, property owners, and prospective business owners.

b. Develop Comprehensive Support Materials
Provide clear and accessible resources to help businesses understand and complete City requirements.

Implementation Steps:
• Conduct a review of existing materials to identify gaps and areas for improvement.
• Create user-friendly checklists for common application processes, such as certiﬁcates of occupancy, tenant improvements, and business licenses. • Collaborate with stakeholders, including brokers and small business owners, to ensure materials are practical and comprehensive. • Enhance the City’s website with interactive tools and updated content for development services.
• Regularly update materials based on policy changes and user feedback.

Goals & Metrics – Business Attraction & Development Services:
• Increase business occupancy by reducing retail vacancy from 12.1% to 9% and office vacancy from 14.2% to 10% by 2027.
• Enhance recruitment efforts and secure 5 new business commitments in priority industry sectors annually
• Improve coordination with third-party agencies to simplify development processes and reduce barriers to investment.

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BUSINESS RETENTION AND EXPANSION
Business retention is critical in fostering economic stability and growth by identifying businesses at risk of closure or relocation and those primed for expansion. Retaining and supporting existing businesses preserves local jobs and sales tax revenues and strengthens Citrus Heights’ reputation as a city committed to its business community. A proactive approach ensures that growing businesses remain within the city and continue to thrive.

Following are recommended actions to advance Business Retention and Expansion:

I. Keep and Grow Critical Business Anchors
A business retention program will codify and facilitate proactive engagement with local businesses to identify challenges, provide support, and strengthen their connection to Citrus Heights.

Implementation Steps:
• Reintroduce welcome kits to help new businesses navigate local resources and processes, ensuring they feel supported and connected from day one. • Conduct annual business surveys to identify trends, challenges, and opportunities for support.
• Implement formal direct outreach program, including site visits to small and mid-sized businesses, will also be implemented. Staff will schedule annual meetings with the City’s top 25 sales tax producers and top 25 employers to understand their needs and ensure satisfaction with City services. • Develop a database of businesses to track outreach, support requests, and follow-ups.
• Train staff to conduct effective site visits and collect actionable feedback. • Use survey results and meeting insights to solve programs, assist growth, and inform City programs and policies.

II. Strengthen Partnerships and Resource Sharing
Strengthening partnerships and resource sharing is essential for fostering a collaborative and thriving business environment in Citrus Heights. By building stronger connections with local business organizations, chambers of commerce, and economic development stakeholders, the city can leverage shared resources and knowledge to support businesses better. These partnerships will provide valuable opportunities for businesses to access networking, training, and funding resources while also helping the city stay informed about emerging trends and needs in the local economy. Collaborative efforts will enable more effective problem-solving, create synergies between public and private sectors, and ensure businesses have the support they need to succeed and grow. Ultimately, this approach will help attract new businesses, retain existing ones, and position Citrus Heights as a dynamic and business-friendly community.

Implementation Steps:

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• Develop a business resource hub on the City’s economic development website to centralize information on local/state/federal/private funding opportunities, training programs, and other resources.
• Partner with neighboring jurisdictions on regional initiatives such as workforce mobility and infrastructure improvements.

III. Create a Business Safety Hub & CHPD Business Liaison Program The Business Safety Hub & Liaison Program will strengthen partnerships between the City, Police Department, and business community to enhance public safety. Building on the strong support already provided by the Citrus Heights Police Department, this initiative will provide businesses with crime prevention resources, security guidance, and direct assistance with public safety concerns. The Business Safety Hub will serve as an online resource center with crime prevention strategies, CPTED best practices, trespassing enforcement, illegal dumping mitigation, and retail theft prevention. The Business Safety Liaison will act as a dedicated contact, helping businesses address safety concerns such as graffiti, loitering, and security enhancements while facilitating direct coordination with public safety personnel.

Implementation Steps:
• Launch the Business Safety Hub as a centralized online resource for business safety tools and reporting
• Designate a CHPD Business Safety Liaison as a direct point of contact for business safety concerns
• Promote the program through outreach to business owners and property managers and all economic development communications
• Streamline reporting and response processes for business-related safety issues
• Maintain an updated business contact list for emergency communication • Provide CPTED consultations and access to security tools through the Crime Prevention Library of Things
• Regularly share safety updates and gather feedback

IV. Increase Visibility Through Marketing and Recognition The recommendation to increase marketing and recognition efforts will provide signiﬁcant value to businesses in Citrus Heights by enhancing their visibility and showcasing their contributions to the local economy. By establishing a business recognition program and promoting success stories through targeted communications, businesses will gain increased exposure to potential customers, investors, and the broader community. These initiatives will not only build pride and loyalty among local residents but also create opportunities for business growth and expansion by drawing attention to Citrus Heights as a thriving place to do business. Additionally, campaigns like "Love Local" will drive more foot traffic and support the long-term success of businesses throughout the city.

ITEM 8
Agenda Packet Page #55
Implementation Steps:
• Launch a quarterly business recognition program to highlight local success stories and contributions to the community.
• Share business success stories through economic development communications to inspire conﬁdence and attract investment. • Organize a shop local campaigns to encourage community support for Citrus Heights businesses.

V. Support Workforce Development and Job Retention
Workforce development is a key driver of economic success, ensuring that residents have access to training and career opportunities aligned with the evolving needs of local businesses. By equipping the community with the skills needed for high-demand industries, Citrus Heights can attract and retain businesses while enhancing the quality of life for residents. Effective workforce development helps businesses meet staffing needs, fosters career growth, and supports economic sustainability across all sectors.

Implementation Steps:
• Collaborate with educational institutions to offer training in earlier identiﬁed top and target industry clusters
• Use city communications channels to promote available skills-based programs to meet the needs of local employers
• Enhance career pathways and apprenticeship opportunities in growing ﬁelds

Goals & Metrics – Business Retention & Expansion:
• Maintain a strong local business base, achieving a 95% retention rate for the top 50 employers.
• Measure, benchmark, and increase business satisfaction, targeting a 4.5/5 rating in annual surveys.
• Conduct proactive outreach, including 50 business retention visits annually, to identify growth opportunities and challenges.
• Enhance business safety and engagement by launching Business Safety Hub

SMALL BUSINESS SUPPORT & INNOVATION
Small businesses are the backbone of the Citrus Heights economy, providing jobs, fostering innovation, and contributing to the community's unique character. Supporting small businesses ensures they have the resources, tools, and environment necessary to thrive in an increasingly competitive landscape. By investing in small business success, the city enhances its economic resilience, creates a stronger sense of community, and drives local spending. Small businesses also serve as incubators for entrepreneurship and innovation, attracting talent and fostering pride in the community. To ensure Citrus Heights remains a hub for small business growth, the city must focus on addressing its unique needs and challenges.

Citrus Heights will support entrepreneurs and small businesses with the right tools to start, stay, grow, adapt, and ﬂourish by working with technical assistance partners and trusted messengers to ITEM 8
Agenda Packet Page #56
preserve and increase the number of local establishments. Key external partners include but are not limited to the Small Business Development Center (SBDC), California Capital, Citrus Heights Chamber of Commerce, Sunrise MarketPlace, Greater Sacramento Economic Council (GSEC), and Sacramento Metro Chamber of Commerce.

Implementation Steps:
• Explore partnerships with Small Business Development Center and other business support organizations to host technical assistance workshops, office hours, and other business resource programming in Citrus Heights
• Explore potential business incubation/acceleration programs focused on packaging startup assistance resources offered by other entities within region • Support Small Business Participation in Community Events Ensure that small businesses have access to vendor opportunities, sponsorship roles, and promotional partnerships at community events. This provides visibility, connects them with customers, and reinforces their role as part of the community fabric.

Goals & Metrics – Small Business Support & Innovation:
• Expand technical assistance, supporting 100+ businesses annually through workshops and consultations.
• Encourage entrepreneurship, launching at least one new business incubation partnerships with regional organizations.
• Increase small business participation in local events, ensuring at least 50% representation at major city events.

MARKETING AND PLACEMAKING
Effective marketing and placemaking are vital tools for fostering economic growth and community engagement in Citrus Heights. By investing in tailored economic development communications and creating vibrant, inviting spaces, the City can strengthen its identity as a business-friendly and community-centered destination. These efforts create signiﬁcant value by attracting new businesses, retaining existing ones, and driving consumer activity. Through strategic messaging and dynamic public spaces, the City can cultivate a thriving local economy, enhance the quality of life for residents, and solidify Citrus Heights as a regional hub for commerce and connection.

I. Expanded Focus on Economic Development Communications Effective marketing and communication are essential to economic development, helping to attract investment, support local businesses, and strengthen Citrus Heights’ brand. This expanded focus ensures outreach is tailored to key audiences, including residents, visitors, business owners, and investors. By maintaining consistent, targeted messaging, the City can enhance engagement, promote economic opportunities, and showcase the advantages of doing business in Citrus Heights.

a. Consumer-Facing Communications
Engaging directly with residents, visitors, and potential customers is vital for supporting local businesses and enhancing Citrus Heights’ brand.

ITEM 8
Agenda Packet Page #57

Implementation Steps
• Launch social media campaigns highlighting business success stories and unique local experiences.
• Develop seasonal campaigns to promote Citrus Heights shopping, dining, and events.
• Partner with inﬂuencers and local media outlets to amplify reach. • Refresh and expand the “Love Local” initiative, including digital and print marketing materials.
• Regularly feature business spotlights in City newsletters and on social platforms.

b. Stakeholder-Facing Communications
Targeted outreach to property owners, brokers, developers, and investors is critical for attracting and retaining businesses.

Implementation Steps
• Create tailored marketing materials such as investment prospectuses and market analysis reports
• Enhance the City’s economic development webpage with up-to-date data, property listings, and success stories
• Launch a quarterly e-newsletter for economic development stakeholders (property owners, property manager, brokers, etc.), including updates on projects, incentives, and market trends.
• Develop a toolkit for brokers and property owners to help market Citrus Heights to prospective tenants and investors.

II. Initiate Transformation through Placemaking
Placemaking initiatives aim to transform public spaces and commercial areas into dynamic, engaging environments that enhance community identity and economic vitality. By prioritizing these efforts, the City can boost consumer engagement, increase property values, and attract businesses.

a. Enliven and Add Vibrancy to Commercial Corridors
Collaborate with the Planning and Code Enforcement Divisions to align code enforcement efforts focused on commercial center improvement. Efforts should address issues including but not limited to property maintenance (landscaping, debris, building maintenance, etc.), illegal outdoor storage, trash and refuse containment, overnight parking and other performance metrics identified within the municipal code.

Implementation Steps
• Collaborate with Planning and Code Enforcement to identify and prioritize recurring issues in commercial centers, such as property maintenance and illegal outdoor storage.

ITEM 8
Agenda Packet Page #58
• Increase the effectiveness of code enforcement efforts aligned with municipal code to improve compliance and blighted commercial property conditions.
• Educate property owners and tenants on code requirements through materials and informational sessions.
• Partner with business organizations to promote compliance and encourage self-reporting of issues.
• Enhance community reporting tools and ensure timely response and follow-up on violations.

b. Establish Micro geography-speciﬁc Placemaking and Marketing Partnerships Partner with local business owners in micro geographies (such as Sylvan Corners) to co-develop and implement targeted placemaking and marketing campaigns. This will involve engaging business owners within specific neighborhoods to collaboratively enhance the area's visual appeal, promote local businesses, and create a unique, cohesive brand identity for micro geographies. The partnership will focus on co-financing marketing initiatives tailored to the character of each district, such as local events, signage, and digital campaigns while leveraging business networks to increase visibility and attract new customers. These campaigns will be designed to celebrate the unique attributes of each micro geography, strengthen community connections, and drive economic activity in those areas

Implementation Steps
• Identify high priority site and business owner for potential partnership • Empower and cocreate marketing and placemaking campaign to drive awareness and visitor traffic

c. Reimagining Spaces for Community and Commerce
Strategic placemaking efforts have the potential to reshape how residents and visitors experience Citrus Heights. By enhancing navigation, activating underutilized spaces, and creating vibrant public areas, the city can encourage local spending, strengthen community ties, and support economic development.

Implementation Steps
• Install cohesive, branded wayﬁnding signage to improve navigation, highlight local attractions, and reinforce Citrus Heights' identity, supporting businesses and community pride.
• Partner with property owners and business districts to activate underutilized spaces, supporting pop-up shops, outdoor dining, public art, and cultural events.

Recommendation: Scope wayﬁnding signage needs and collect at least three proposals and present to Council

Goals & Metrics – Marketing & Placemaking:

ITEM 8
Agenda Packet Page #59
• Strengthen Citrus Heights' brand, launching a quarterly business recognition program and promoting 12+ businesses per year.
• Expand digital engagement, increasing business-focused social media and online interactions by 30% within two years.
• Enhance commercial corridor aesthetics, completing 3+ placemaking projects annually and implementing wayﬁnding signage.
• Drive local shopping activity, rolling out 5+ targeted marketing campaigns like “Love Local. ”

ORGANIZATIONAL CULTURE
An organizational culture that prioritizes economic development is essential for achieving the city's economic goals. By creating a responsive, knowledgeable, and customer-centric environment, we can effectively facilitate growth, streamline development processes, and ensure the city remains a welcoming destination for new businesses. Building a culture of collaboration, innovation, and customer service will allow the City of Citrus Heights to support local businesses, attract new ones, and foster community pride.

Implementation Steps
• Launch an internal training program to train staff on their roles in Economic Development, including a City tour for all new staff to understand how they inﬂuence resident and business satisfaction.

Goals & Metrics – Organizational Culture:
• Foster an economic development mindset, training 100% of new city staff on economic development within their ﬁrst year.
• Enhance internal capacity, conducting quarterly workshops on business-friendly processes.
• Improve business service responsiveness, resolving 75% of business inquiries within 30 days through the development ombudsman program.
• Keep resources up-to-date, ensuring all business-facing materials are reviewed and refreshed annually.

CONCLUSION
Citrus Heights is at an exciting turning point, where thoughtful investment, business-friendly policies, and strong community partnerships can drive long-term economic success. This plan lays out a clear path to revitalize commercial corridors, support local businesses, and attract new industries, all while maintaining the city's unique character. By focusing on smart growth, streamlined processes, and placemaking, we can ﬁll vacant spaces, enhance our business climate, and create opportunities that beneﬁt both residents and entrepreneurs.

Economic development is not just a function of government—it’s a collective effort where every business owner, property manager, community leader, and resident plays a role in shaping the future of Citrus Heights. Every new storefront opening, every business expansion, and every public space improvement moves us closer to a more vibrant, welcoming, and prosperous city. With a ITEM 8
Agenda Packet Page #60
commitment to adaptability and responsiveness, we will track progress, adjust strategies as needed, and ensure our actions align with long-term goals. Regular reporting will demonstrate our shared commitment to economic growth and community engagement, reinforcing that everyone has a hand in building a stronger local economy.

With the framework in place, it's time to turn plans into progress. By working together, investing in our community, and championing a thriving local economy, we can make Citrus Heights a premier destination for businesses and a place where opportunity ﬂourishes for all.

ATTACHMENTS:

1. City of Citrus Heights Development Process Analysis

2. Business Attraction Incentive Program

3. Small Business Design Support Program

ITEM 8
Agenda Packet Page #61
Metric Due Target 2025 Notes 2026 Notes 2027 Notes
Reduce retail vacancy from 12.1% to 9% Plan period 9% 🟡🟡 In Progress Reduce office vacancy office vacancy from 14.2% to 10% Plan period 10% 🟡🟡 In Progress Achieve 95% retention rate for top 50 employers Plan period 95% 🟡🟡 In Progress Business satisfaction rating (survey) Annually 4.5/5 🟢🟢 On Track Conduct 50 business retention visits annually Annually 50 visits 🟢🟢 On Track Technical assistance (100 businesses) Q1 2025 100 businesses assisted 🟡🟡 In Progress Small business incubator program Q2 2025 1 launched 🟢🟢 On Track Small business participation in events Q1 2025 50% representation 🟢🟢 On Track "Love Local" campaign Q1 2025 5 events 🟡🟡 In Progress
Placemaking projects (3/yr) Q2 2025 3 projects 🟢🟢 On Track Launch 5 marketing campaigns Q2 2026 5 campaigns 🟡🟡 In Progress Business spotlights (12/yr) Annually 12 features 🟢🟢 On Track Wayfinding signage proposals Annually 3 proposals 🟢🟢 On Track Metric Due Target 2025 Notes 2026 Notes 2027 Notes
Streamline zoning/permit process Q2 2025 🟢🟢 Completed Zoning code updates adopted, effective July 11, 2025.

Perform inventory of third party agency regulations Q4 2025 🟡🟡 In Progress Advocate for needed state or regional policy changes Q 3 2025 🟢🟢 On Track Fire Code recommendations
accepted, adding flexibility for
existing buildings.

Identify high-priority vacant sites Q1 2025 🟢🟢 On Track High-priority sites identified and tracked for prospects.

Recruit 5 businesses in priority sectors annually Annually 🟡🟡 In Progress Attending ICSC, actively outreaching to potential tenants.

Reestablish Business Attraction Incentive Q1 2025 🟢🟢 Completed Attraction incentive established Feb

12. Launch a Small Business Design Support Program Q1 2025 🟢🟢 Completed Small business design support
established Feb 12.

Incorporate Economic Development Tools in Banking RFP Q 3 2025 🟢🟢 Completed RFP is open, with econ dev tools section.

Establish Development Process Liaison Services Q 2 2025 🟢🟢 Completed Management Analyst started June 2, 2025.

Develop Comprehensive Support Materials Q4 2025 🟡🟡 In Progress “How to Start a Business in CH” &
“Priority Sector Highlights"
developed/ in progress for business
resource hub.

Implementation Due Target 2025 Notes 2026 Notes 2027 Notes Reintroduce welcome kits Q 2 2025 🟢🟢 Co mpleted 160 + kits mailed to date.

Conduct annual business surveys Q3/Q4 2025 🟡🟡 In Progress Benchmark survey calendared for Sept 31, 2025.

Develop a business resource hub Q4 2025 🟡🟡 In Progress
“How to Start a Business in CH” &
“Priority Sector Highlights"
developed/ in progress for business
resource hub.

Partner with neighboring jurisdictions on regional initiatives such as workforce mobility/infrastructure improvements Q2 2026 🔴🔴 Not Started Launch the business safety hub Q2 2025 🟢🟢 Completed Business Safety Hub launched July 2025.

Designate a CHPD liasion Q3 2025 🟢🟢 Completed Desingated liason + POP team corrdination.

ECON DEV WORKPLAN DASHBOARD

TOPLINE PERFORMANCE

BUSINESS ATTRACTION & DEVELOPMENT SERVICES
I. Improve Regulatory Processess to Support Business Development II. Implement Refreshed Business Recruitment Strategy
III. Adopt additional tools to incentivize near-term investment in Citrus Heights IV. Enhance Development Services Support
I. Keep and Grow Critical Business Anchors
IV. Increase Visibility Through Marketing and Recognition II. Strengthen Partnerships and Resource Sharing
III. Create a Business Safety Hub & CHPD Business Liaison Program

BUSINESS RETENTION & EXPANSION
ITEM 8
Agenda Packet Page #62
Launch a quarterly business recognition program Q 4 2025 🟢🟢 On Track Launching nominations for first
award October 2025, with
recognition at 20225 SOTC.

Share business success stories Plan period 🟢🟢 On Track
Continuing to share grand openings,
milestones, and highlights on
socials & newsletter.

Organize a shop local campaign Plan period 🟡🟡 In Progress Holiday Shop Local campaign claendared for 2025 Holiday Season.

Collaborate with educational institutions to offer training in earlier identified top and target industry clusters Q 2 2026 🔴🔴 Not Started
Use city communications channels to promote available skills-based programs to meet the needs of local employers Plan period 🔴🔴 Not Started
Implementation Due Target 2025 Notes 2026 Notes 2027 Notes Explore partnerships with Small Business Development Center to host programming Q 2 2026 🔴🔴 Not Started Explore potential business incubation/acceleration programs Q2 2026 🔴🔴 Not Started Support Small Business Participation in Community Events Plan period 🟡🟡 In Progress Coordination and resource support
to business owners exploring pop-
ups. Potential event Oct 2025.

Implementation Due Target 2025 Notes 2026 Notes 2027 Notes Develop seasonal campaigns to promote shopping, dining, and events Q 4 2025 🟡🟡 In Progress Love Local Holiday Campaign scheduled for Nov-Dec 2025.

Partner with influencers and local media outlets to amplify reach Q 2 2026 🟡🟡 In Progress Collaborate with Planning and Code Enforcement to identify and prioritize recurring issues in commercial centers Q 3 2025 🟢🟢 On Track
Increase the effectiveness of code enforcement efforts aligned with municipal code to improve compliance and blighted commercial property conditions. Q 3 2025 🟢🟢 On Track Educate property owners and tenants on code requirements through materials and informational sessions. Q 4 2025 🟡🟡 In Progress
Partner with business organizations to promote compliance and encourage self-reporting of issues. Q 4 2025 🟡🟡 In Progress
Enhance community reporting tools and ensure timely response and follow-up on violations. Q 4 2025 🟡🟡 In Progress Identify high priority site and business owner for potential partnership Q 3 2025 🟢🟢 On Track Sylvan Corners murals and
expanded patio supported with
Activate Auburn and Arts History
Grants.

Empower and cocreate marketing and placemaking campaign to drive awareness and visitor traffic Plan period 🟡🟡 In Progress
Installing cohesive. branded wayfinding signange Plan period 🟡🟡 In Progress Partner with property owners and business districts to activate underutlilized spaces Plan period 🟢🟢 On Track Implementation Due Target 2025 Notes 2026 Notes 2027 Notes Train 100% of staff in economic development Plan period 5 events 🟡🟡 In Progress Business service inquiries resolved in 30 days Plan period 3 projects 🟢🟢 On Track Strengthen Citrus Heights' brand, launching a quarterly business recognition program and promoting 12+ businesses per year. • Expand digital engagement, increasing business-focused social media and online interactions by 30% within two years. • Enhance commercial corridor aesthetics, completing 3+ placemaking projects annually and implementing wayfinding signage. • Drive local shopping activity, rolling out 5+ targeted marketing campaigns like “Love Local.” Public Workshp on Commercial
Property Reoccupancy Orinance
August 11, 2025.

MARKETING & PLACEMAKING

SMALL BUSINESS SUPPORT & INNOVATION

ORGANIZATIONAL CULTURE
V. Support Workforce Development and Job Retention
II. Initiate Transformation through Placemaking
I.Expanded Focus on Economic Development Communications a. Enliven and Add Vibrancy to Commercial Corridors
b. Establish Micro geography-specific Placemaking and Marketing Partnerships c. Reimagining Spaces for Community and Commerce
ITEM 8
Agenda Packet Page #63

Citrus Heights City Council MeetingsSeptember 24, 2025

Citrus Heights City Council Meetings
September 24, 2025