City Hall Council Chamber
1515 Sixth Street, Coachella, California
(760) 398-3502 www.coachella.org
AGENDA
OF A REGULAR MEETING
OF THE
CITY OF COACHELLA
ECONOMIC DEVELOPMENT | PLANNING SUB-COMMITTEE
October 03, 2024
5:00 PM
In-Person Meeting
Location:
Coachella City Hall
Council Chamber
1515 Sixth Street
Coachella, CA
If you would like to attend the meeting via Zoom, here is the link:
https://us02web.zoom.us/j/88007186882?pwd=MGtYOU00RnJuSHN5Wm9iUzAyU3I1QT09 Or One tap mobile : +16694449171,,88007186882#,,,,*998777# Or Telephone:
US: +1 669 900 6833
Webinar ID: 880 0718 6882
Passcode: 998777
Spanish: El idioma español está disponible en Zoom seleccionado la opción en la parte de abajo de la pantalla
Public comments may be received either in person, via email, telephonically, or via Zoom with a limit of 250 words, or three minutes:
o In Real Time:
If participating in real time via Zoom or phone, during the Public Comment Period, use the “raise hand” function on your computer, or when using a phone, participants can raise their hand by pressing *9 on the keypad.
o In Writing:
Written comments may be submitted to the City Council electronically via email to [email protected]. Transmittal prior to the start of the meeting is required. All written comments received will be forwarded to the City Council and entered into the record. o If you wish, you may leave a message at (760) 262-6240 before 5:30 p.m. on the day of the meeting. The live stream of the meeting may be viewed online by accessing the city's website at www.coachella.org, and clicking on the "Watch Council Meetings" tab located on the home page, and then clicking on the "live" button.
CALL TO ORDER:
PLEDGE OF ALLEGIANCE:
1 Agenda Economic Development | Planning Sub-Committee October 03, 2024
ROLL CALL:
APPROVAL OF AGENDA:
“At this time the Committee may announce any items being pulled from the agenda or continued to another date or request the moving of an item on the agenda.”
APPROVAL OF THE MINUTES:
NONE
PRESENTATIONS:
1. Presentation - Consideration of a $45,000 Request for Sponsorship of the Palm Springs International Film Festival
NEW BUSINESS CALENDAR (LEGISLATIVE AND ADMINISTRATIVE):
NONE
PUBLIC COMMENTS (NON-AGENDA ITEMS):
“The public may address the Committee on any item of interest to the public that is not on the agenda, but is within the subject matter jurisdiction thereof. Please limit your comments to three (3) minutes.” ADJOURNMENT:
Complete Agenda Packets are available for public inspection at the City Clerk’s Office at 53-462 Enterprise Way, Coachella, California, and on the City’s website www.coachella.org.
THIS MEETING IS ACCESSIBLE TO PERSONS WITH DISABILITIES 2 Consideration of Sponsorship Request
3 Item 1.
Launched in 1990, the Palm Springs International Film
Festival (PSIFF) is a premier presenter of world cinema located in the beautiful Coachella Valley at the base of Mt. San Jacinto in southern California. The Festival brings together a sophisticated and diverse audience, including industry, film aficionados from across the country and
filmmakers from around the world.
The 36th annual Palm Springs International Film Festival is scheduled to be held physically from January 2 - 13, 2025. The annual star-studded Film Awards, honoring the best and brightest performances of the year, is scheduled for January 3, 2025.
PSIFF is organized by the Palm Springs International Film Society, a 501(c)(3) charitable non-profit organization dedicated to cultivating and promoting the art and
science of film through education and cross-cultural
awareness.
4 Item 1.
Broad Brand Visibility.
Promotional and Marketing Activities. The City of Coachella will be entitled to all benefits commensurate with its level of support.
On-Site Promotion: The City of Coachella’s logo will be placed at the screening venues and other guest-facing areas, sized commensurate with the sponsorship level.
Local Print Advertising. We partner with local and regional outlets to bring the festival to the community. This sponsorship will give the company brand recognition through partnership and association with Palm Springs International Film Society.
Program Book Advertising. The Souvenir Program book is distributed before, during and after the Festival. The City of Coachella’s logo will be in-full color, grouped, and sized commensurate with sponsorship levels.
The City of Coachella will also receive one (1) Full-Page Color Ad in the Souvenir Program Book.
Festival Pre-Screening Trailer. The PSIFS will create a trailer that combines creative branding and sponsor identification. It will feature the City of Coachella’s logo, grouped and sized commensurate with sponsorship levels.
On-Screen Advertising. The digital advertising image and message of the City of Coachella’s choice will be included in the sponsor reel that runs continuously between every film at all venues during the Festival; an opportunity to reach every audience member with your unique brand messaging. 5 Item 1.
Student Screening Day Onscreen Advertising. The digital advertising image and message of the City of Coachella’s choice will be included Festival Guide. The City of Coachella’s logo will be placed on the sponsor pages distributed before and during the festival, grouped and sized commensurate with sponsorship levels. This newsprint guide will be available in the Desert Sun daily Newspaper, available at all venues, and the “PSIFS” office.
Sponsor Signage. The City of Coachella’s logo placement on signage at each screening venue and other guest-facing areas, such as the ‘Ticket & Information Center’, grouped and sized commensurate with sponsorship levels.
Website. The City of Coachella’s logo will be placed on the PSIFS website, psfilmfest.org, and a hyperlink to The City of Coachella’s designated URL must be provided to PSIFS with the marketing materials.
Where To web page. 3 businesses selected by the City of Coachella that will be listed on the PSIFF Where To Eat, Play, Stay webpage. The business will be listed under the business category with the business logo and a URL link to their choice.
6 Item 1.
Festival and Event Entitlements. The City of Coachella
will receive the following tickets and hospitality benefits:
Sponsor Screening Passes. Eight (8) fully transferable
sponsor passes, good for entry into all regular
screenings.
Opening Night Screening & Reception. Eight (8)
Tickets
Closing Night Screening & Reception. Eight (8)
Tickets
Filmmaker Parties. Eight (8) tickets to each
scheduled filmmaker party
Vouchers. Twenty (20) film screening vouchers that
can be redeemed for any regular film screening once
the Box Office opens through the Festival. Can be
used as giveaways.
Social Media Post. One (1) dedicated social media
post. Content to be provided by the City of Coachella7
Item 1.
Film Awards Benefits.
One (1) “VIP Platinum” table for 12 people (valued
at $25,000) with associated benefits per Film
Awards department.; includes Parker After-Party
access for all table guests.
Two (2) transferable passes that can be used in the
Talent Section at the After Party
Film Awards Table Guest Registration: Due December
1, 2024. PLEASE NOTE: The Film Awards registration
link will be sent to you separately from
[email protected]
Onscreen recognition. The City of Coachella’s logo,
grouped and sized commensurate with sponsorship
levels. Only Premiere level sponsors and up are
recognized at the Film Award
8 Item 1.
Special Events.
Student Screening Day will be held at Coachella
Valley High School. Date is still being locked with
school but will be between January 6-12. CVHS
would be the Host School and PSIFF would bus
students in from other schools. We would love to have a Welcome from Mayor or Council at these events
PSIFF provides boxed lunches for all the
students and the busing
Media will be onsite. Rights to photos taken at the event for the City to use
Filmmaker in the Classroom was held at Coachella
Valley High School (4/15/24). Passes to ShortFest
were given to all the students that participated.
Filmmaker in the Classroom will be returning in the
Spring of 2025.
9 Item 1.
City of Coachella to provide:
Financial Consideration: The City of Coachella will pay Palm Springs International Film Society the sum of forty-five thousand dollars ($45,000.00) due upon signing the sponsorship agreement.
All Marketing and Advertising Collateral due to PSISF by the set deadlines. 10 Item 1.