Staff Report – Recreation Program Quarterly Review, April - June 2024 Page 1 of 2
STAFF REPORT
TO:
FROM:
VIA:
MEETING DATE:
SUBJECT:
Mayor and Members of the City Council
Angelika Abellana, Recreation Manager
Dan Barros, City Manager
July 24, 2024
Recreation Services Department Quarterly Review, April - June 2024 REVISED
RECOMMENDATION
Staff recommends that the City Council adopt:
MOTION TO ACCEPT INFORMATIONAL REPORT ON RECREATION DEPARTMENT PROGRAMS, ACTIVITIES, EVENTS, AND TRIPS FOR THE SECOND QUARTER OF 2024.
EXECUTIVE SUMMARY
In the second quarter of 2024, a total of 1,664 participants attended 52 programs. This represents an increase of 436 participants from the second quarter of 2023. Staff attributes the 35% increase in participation to additional community events such as Children’s Day, Family Field Day and the increase in participation in Summer Day Camp and the Summer Food Program.
Staff estimates that 31 percent of the population had a current Colma I.D. during the second quarter of 2024.
There was a total of 64 rentals, which is an increase of 31 rentals from the second quarter of 2023.
The Recreation Department continues to offer the community a wide range of programs for all ages. The staff held its annual Streets Alive Family Field Day and the first Children’s Day Celebration in honor of the youth in the community. Staff successfully held their first Junk in the Trunk event simultaneously with the Town Wide Garage Sale. Staff continues to be proactive in growing as a department and held its first “Chat with Rec” program and continues to work with the Recreation Consultant.
As we move into fall/winter, Staff will continue to provide Annual seasonal events and increase marketing strategies to increase participation from the community.
BACKGROUND
ITEM #3
Staff Report – Recreation Program Quarterly Review, April - June 2024 Page 2 of 2 Participation
The Recreation Services Department offered programs, activities, events, and trips for all age groups during the past quarter. Below is a summary of participation levels by demographic:
● A total of 193 adults and seniors participated in enrichment programs. This represents an increase of 55 participants from the second quarter of 2023. Staff attributes the increase in participation to the resident’s interest in Ladies Social and the Breakfast & Bingo program.
● A total of 140 adults and seniors participated in trips and events. This represents an increase of 11 participants from the second quarter of 2023. Staff attribute the increase in participation due to the interest in Senior Luncheon and the Senior Prom Luncheon.
● A total of 710 youth and teens participated in enrichment programs. This represents an increase of 219 participants from the second quarter of 2023. Staff attributes the increase due to the demand of the of Summer Day Camp and the Summer Food Program that is open to campers and the community.
● A total of 73 youths and teens participated in events and trips. This represents a decrease of 132 participants from the second quarter of 2023. Staff attributes the decrease due to Eggstravaganza program scheduled in the first quarter of 2024 and the cancellation of teen trips.
● A total of 548 youth, adults and seniors participated in Community Programs. This represents an increase of 286 participants from the second quarter of 2023. Staff attributes the increase due to additional participation in community events such as Junk in the Trunk and Children’s Day.
The attachment contains a detailed breakdown of participation by program.
Rental Activity
Town Facilities were rented for a total of 64 events.
The Colma Community Center was rented for 48 different events:
● Resident Rental (18 social events)
● Colma Non-Profit (1 Meeting, 1 Fundraiser)
● Non-Resident Rental (2 Social events)
● Non-Resident Non-Profit (3 events Meetings, 2 Fundraisers) ● In House Reservations (2 Police Department Trainings/Meetings, 3 Blood Drives) ● Non-Resident Non-Profit Kitchen only (16 reservations)
The Sterling Park Recreation Center was rented for 16 different events:
• Sterling Park Resident Rental Reservations (15 social events, 2 included picnic rentals, 1 picnic rental only)
ATTACHMENTS
A. 2024 Recreation Services Department Quarterly Review – Participation Detail