Staff Report - Recreation Quarterly Review, July - September 2024 Page 1 of 3
STAFF REPORT
TO: Mayor and Members of the City Council
FROM: Angelika Abellana, Recreation Manager
VIA: Dan Barros, City Manager
MEETING DATE: January 22, 2025
SUBJECT: Recreation Services Department Quarterly Review, October-December 2024
RECOMMENDATION
Staff recommends that the City Council adopt:
MOTION TO ACCEPT INFORMATION REPORT ON RECREATION DEPARTMENT PROGRAM, ACTIVITIES, EVENTS AND TRIPS FOR THE FOURTH QUARTER OF 2024
BACKGROUND
Participation
The Recreation Services Department offered programs, activities, events, and trips for all age groups during the past quarter. Below is a summary of participation levels by demographic:
•A total of 136 adults and seniors participated in enrichment programs, marking an increase of 38 participants compared to the fourth quarter of 2023. Staff attributes this rise in participation to greater interest in programs such as the Ladies Social and Armchair Travel, as well as the addition of Restorative Yoga to the fitness class offerings.
•A total of 425 adults and seniors participated in trips and events, representing an increase of 119 participants compared to the fourth quarter of 2023. Staff attributes this rise in participation to greater attendance at the Senior Luncheon, as well as strong turnout for the BBQ at Creekside Villas and the Veterans Day Celebration. •A total of 120 youth and teens participated in enrichment programs, marking an increase of 33 participants compared to the fourth quarter of 2023. Staff attributes this growth to increased interest in the Kids Club and Winter Camp programs.
AGENDA ITEM #3
Staff Report - Recreation Quarterly Review, July - September 2024 Page 2 of 3 • A total of 460 youth and teens participated in events and trips, reflecting an increase of 35 participants compared to the fourth quarter of 2023. Staff attributes this rise in participation to increased involvement in teen programs and Parents Night Out.
• A total of 2,108 youth, adults, and seniors participated in community programs, representing an increase of 533 participants compared to the fourth quarter of 2023.
Staff attributes this rise in participation to popular events like Cinema at the Cemetery, as well as the addition of new programs such as Family Kickball and the Holiday Tree Lighting Ice Skating event.
The attachment contains a detailed breakdown of participation by program.
Rental Activity
The Colma Community Center was rented for 38 different events:
● Resident Rental (13 social events)
● Colma Non-Profit (1 Meeting)
● Non-Resident Rental (1 funeral)
● Non-Resident Nonprofit (1 Social)
● Non-Resident Nonprofit, kitchen only (18 reservations) ● In House Reservations (1 blood drive, 3 Town Events)
The Sterling Park Recreation Center was rented for 13 different events:
• Sterling Park Resident Rental Reservations – including Picnic Site (5 social events) • Sterling Park Resident Rental Reservations (8 social events)
ANALYSIS
In the fourth quarter of 2024, a total of 3,249 participants attended 61 programs, reflecting an increase of 758 participants compared to the fourth quarter of 2023. Staff attributes the rise in participation to events such as Cinema at the Cemetery and the Día de Los Muertos celebration, along with increased interest in senior programs and trips. Additionally, the increase can be attributed to centennial celebration events, including the Holiday Tree Lighting Ice Skating and the Adult Holiday Party.
Due to the high volume of attendance, staff did not include the Holiday Tree Lighting Event’s attendance in the attachment but highlighted the number of ice-skating participants.
Staff estimates that 34 percent of the population had a current Colma I.D. during the fourth quarter of 2024.
There were 51 rentals during the fourth quarter, a decrease of one rental compared to the fourth quarter of 2023. This decline is attributed to the addition of weekend events such as Family Kickball and Junk in the Trunk. As a result of the increase in weekend events, the Town did not conduct Food Pantry deliveries in October and December. However, staff will resume distributing 2nd Harvest Food Pantry deliveries in 2025.
Staff continues to refine its marketing strategy to boost participation in recreation events and programs.
Staff Report - Recreation Quarterly Review, July - September 2024 Page 3 of 3
Sustainability Impact
Staff coordinates and implements programs and activities that align with the Town’s Climate Action Plan and Sustainability Policy. For example, at events including the Adult Holiday Luncheon, cups, plates, forks, knives, and spoons are made from recyclable and/or compostable materials.
CONCLUSION
Staff recommends that City Council adopt the motion to accept informational report on Recreation Department program, activities, events and trips for the fourth quarter of 2024.
ATTACHMENTS
A. 2024 Recreation Service Department Quarterly Review – Participation Detail
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Recreation Services Department Quarterly Review
October - December 2024
Participation Detail
Adult/Senior Enrichment Programs
Program Registered Sessions New or Existing
Program
Armchair Travel 19 2 Existing
Boot Camp Fitness 5 2 Existing
Breakfast and Bingo 21 2 Existing
First Aid & CPR Training Cancelled 1 Existing
Friday Films 13 2 Existing
Ladies Social 24 3 Existing
Colma Social 8 1 NEW
Community and Coffee 7 1 Existing
Let’s Get Crafty Cancelled 3 Existing
Mixtiso Happy Chair Yoga 5 1 Existing
Zumba Gold 11 1 Existing
Zumba Toning - Saturday 11 1 Existing
Zumba Toning - Tuesday 6 1 Existing
Restorative Yoga 6 1 NEW
Adult & Senior Trips & Events
Program Registered Sessions New or Existing
Program
Adult Holiday Party 200 1 Existing
BBQ at Creekside Villa 40 1 Existing
First Aid Training 15 1 Existing
Holiday Card Making Cancelled 1 Existing
Charels Schultz Museum 19 1 NEW
Graton Casino Trip 20 1 Existing
Senior Luncheon 108 3 Existing
Adult Cooking Class 7 1 Existing
Mini Pumpkin Succulent Workshop 16 1 NEW
Youth & Teen Enrichment Programs
Program Registered Sessions New or Existing
Program
Fall Camp 22 1 Existing
Kid’s Club After School Program 26 4 Existing
Kumon Math Tutoring 13 3 Existing
Kumon Reading Tutoring 14 3 Existing
Open Teen Center Cancelled 1 Existing
Winter Day Camp 44 1 Existing
Duo Dance Academy 1 1 Existing
ATTACHMENT A
2 Youth and Teen Events & Trips
Program Registered Sessions New or Existing
Program
Dessert and Arts & Crafts Cancelled 2 Existing
Holiday Breakfast with Santa 116 2 Existing
Letters to Santa 25 1 Existing
Open Teen Center Cancelled 1 Existing
Teen – Friendsgiving 5 1 NEW
Teen Fall Dance Cancelled 1 NEW
Parents Night Out 34 3 Existing
Pumpkin Carving Party 21 1 Existing
Trunk or Treat 239 1 Existing
Sunset Cruise by the Bay Cancelled 1 NEW
Teen Halloween Movie Night and
Pumpkin Decorating
9 1 NEW
Youth Cooking Class 11 2 Existing
Community Programs
Program Registered Sessions New or Existing
Program
100th Movie Premier 155 2 NEW
Family Kickball 30 1 NEW
Cinema at the Cemetery – PG 13 200 1 NEW
Cinema at the Cemetery 450 1 Existing
Colma Fall Recycling Event 12 1 Existing
Colma Game Night 30 1 Existing
Dia de los Muertos 550 1 Existing
Food Pantry Delivery Program 56 1 Existing
Halloween House Decorating Contest 44 1 Existing
Holiday Craft Night 51 1 Existing
Holiday House Decorating Contest 75 1 Existing
Holiday Pet Photos 1 1 Existing
Holiday Tree Lighting – Ice Skating 280 1 NEW
Colma Cab Connect 5 1 NEW
Veterans BBQ 100 2 Existing
San Jose Sharks 17 1 Existing
The Great Dickens Fair 11 2 Existing
Veterans Card Making Day 12 1 Existing
Junk in the Trunk 29 1 Existing