“Colma: Honoring our past, building our future.”
The Town of Colma 2023-2025 Strategic Plan
Vision: Colma will be a thriving, inclusive, and sustainable community that fosters economic growth, preserves its cultural heritage, and enhances the quality of life for all residents.
Focus Area Objectives Key Strategies FY 2024-25 Metrics Resiliency
• Develop Revenue Strategies to meet
rising costs
• Workforce Wellness, Engagement,
Retention and Recruitment
• Implement CAP, Consider Reach
Code Ord., and Recycled Water &
EV/Solar Infrastructure
• Disaster mitigation response and
recovery
• Research long-term revenue sources for the upcoming election in 2024.
Establish a landscape and/or lighting district for Sterling Park • Establish an Employee Wellness Committee
• Lead by example by enhancing Solar initiatives at Town facilities and usher in Recycled water for future town use. Review the Town’s planning, building, and engineering fee schedule and complete a cost recovery/fee study as needed
• November 2024 Ballot Measure to increase sales tax by 0.5% • Ongoing conversations with LAFCo
• EWC meets monthly and currently promoting weekly
pickleball and upcoming employee fitness center at Town Hall
• Ongoing Recycled Water Conversations with SFPUC
• Master Fee study currently underway to identify true “cost of services”
Operations
• Build efficiencies through
Technology
• Move to 24/7 Dispatch Center per
CalOES guidelines
• Research and implement technology
increasing transparency
• Explore Smart City Applications
• Build efficiencies through Technology
• Digitize Public Records through a Document Management & Codification System
• Implement an asset management system that would track and keep organized fixed assets which include Town Facilities, Right of Way, Town owned infrastructure
• Provide 24/7 Dispatch Center Services
• Research and implement technology increasing transparency • Explore Smart City Applications
• Implement the use of credit cards at Town Hall & Police Station
• Update of the Records Retention Schedule
• asset management program will provide the Public Works Department the ability to schedule daily, monthly, and
annual events along with costs that are associated with those events or tasks
• Financial transparency will be part of the Financial Software Replacement system (ERP)
Economic Development
• Land Use
• Brand & Marketing
• Retail Recruitment & Retention
• Events and communication
• Complete the Zoning Code Update
• GPU Commercial Core Opportunity Sites: “Town Center”
• Facilitate Card Room Expansion
• Hillside and ECR Commercial Overlay Districts
• Retail Recruitment and Retention
• Branding and Marketing Campaign
• Pursuant to state law, the Town of Colma is required to amend its zoning code and zoning map after the adoption of the Town’s GPU 2040
• SB 549 has made card room expansion uncertain at this time • Ongoing discussions remain with respective property owners for overlay districts
Community
• Public Art Programs & Wayfaring
• Public outreach to residents and
youths
• 100 Year Anniversary Celebration
• Develop programs that embrace our
Culture and Heritage
• Develop a Public Art Program that enhances and beautifies the Town for residents and visitors
• Implement Police Explorer Post Program
• Monthly Mayor Citizen Recognition
• Establish Rideshare Program with grant funds
• Execute Centennial events throughout 2024
• Develop and coordinate programs and events that celebrate the History and Culture of the Town
• Painting of signal boxes at the intersection of JSB and Colma Blvd.
• Centennial Mural on F Street
• Explorer Program currently has 2 explorers
• Recognized individuals and groups alike at 1 City Council meeting each month in calendar year 2024.
• Colma Cab Connect was launched in 2023 and has 79
participants to-date
• 2024 History and Culture celebrated and incorporated into centennial events
Capital
• Improve Streets, Sidewalks and
Bikeways providing access to all
• Upgrade Sewers and Storm drains
ensuring Health & Safety
• Facilities & Long-Range Plans
• Update Major Equipment,
Technology & Fleet
• Complete Serramonte Blvd West Bicycle and Pedestrian Improvement Project
• El Camino Real Bicycle and Pedestrian Improvement Project Study Report
• Town of Colma Bike and Pedestrian Master Plan
• Median landscapes along Lawndale Boulevard and El Camino Real need rehabilitation
• February 2025- Plans Specification and Estimates have been completed
• Colma was awarded funding through the Transportation
Development Act Article 3 (TDA3) Pedestrian and Bicycle Program for a Bicycle and Pedestrian Master Plan
Resiliency –
Ensure long term
Financial health,
Workforce
development,
Emergency
preparedness and
Climate
adaptation.
Operations –
Increase Civic
engagement,
Transparency and
use of
Technology
Economic
Development –
Marketing &
Brand
Development,
Supporting Retail,
and Future Land
Use
Community –
Build upon our
Community
identity &
Improve quality of
life
Capital – Update
Infrastructure and
Beautification
Council
Priority
Goals