City of Corona
Staff Report
400 S. Vicentia Ave.
Corona, CA 92882
File #: 22-0111
PLANNING AND HOUSING COMMISSION STAFF REPORT
DATE: 02/07/2022
TO: Honorable Chair and Commissioners
FROM: Planning & Development Department
APPLICATION REQUEST:
CUP2021-0003: A Conditional Use Permit application to allow for a 1,103 square-foot liquor store within an existing commercial building located at 490 N. Main Street, Suite 103 in the CR (Commercial Retail) zone and within the North Main Street District Specific Plan (SP99-01). (Applicant: Ryan Morrissey of Happiest Ours Wine and Spirits, 4878 S. Reese Way, Ontario, CA 91762)
RECOMMENDED ACTION:
That the Planning and Housing Commission adopt Resolution No. 2580 GRANTING CUP2021- 0003, based on the findings contained in the staff report and conditions of approval.
Body
PROJECT SITE SUMMARY
Area of Property: 11 Acres
Existing Zoning: CR (Commercial Retail within the North Main Street Specific Plan) Existing General Plan: GC (General Commercial)
Existing Land Use: Commercial
Proposed Land Use: Liquor Store within an existing 1,103 square foot commercial tenant space Surrounding Zoning/Land Uses:
N: Urban Density Residential zone/Apartments and Commercial Retail zone/Auto service and repair E: Commercial Retail zone/Mixed-use Center
S: Commercial Retail zone/Mixed-use Center
W: Industrial zone/Industrial building
BACKGROUND
CUP2021-0003 is an application to establish a liquor store within an existing multi-tenant commercial building located at 490 N. Main Street, Suite 103, in the Commercial Retail (CR) designation of the North Main Street Specific Plan (SP99-01). The Specific Plan permits liquor stores within the CR designation by a conditional use permit.
The applicant is Ryan Morrissey, and the proposed business on the project site is Happiest Ours Wine City of Corona Page 1 of 5 Printed on 2/2/2022
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The applicant is Ryan Morrissey, and the proposed business on the project site is Happiest Ours Wine and Spirits. The proposed liquor store is located within the Metro at Main mixed-use center, which was constructed between 2014 through 2017. The Metro at Main mixed-use center was approved under Precise Plan 12-005 (PP12-005). The center is developed with 293 apartments and 77,256 square feet of commercial space.
The applicant submitted the CUP application to the city on November 30, 2021. The application was reviewed by city staff at the Project and Environmental Review Committee meeting on December 22, 2021. The Committee deemed the application complete, and the application was subsequently scheduled for the February 7, 2022 Planning and Housing Commission meeting.
PROJECT DESCRIPTION
Site Plan
As shown on Exhibit 3, the subject site is situated near the northerly border of the mixed-use center.
It is surrounded to the west, south and east by other commercial tenants that are within the same center. The businesses consist of eating establishments, retail and general services. Also located to the south are apartment units, which are part of the mixed-use development. Located to the north on the other side of Rincon Street is an apartment complex and an auto repair and service business.
To the west of the mixed-use center is an industrial development.
Floor Plan
Exhibit 5 depicts the proposed liquor store’s floor plan, which consists of product display cases near the front of the store along with a wall of refrigerator for product storage on one side and a built-in wine and spirit storage on the opposite wall. The interior layout provides a 94 square-foot tasting area with two tables, eight chairs, and a mobile bar where product demonstrations and tasting will take place.
Operation
The store intends to sell artisanal wine, distilled spirits, and beer from local, regional, and national producers. The store will also sell cocktail recipes, garnishes, mixers, glassware, barware, and other accompaniments that are used for cocktails. Instructional tastings and demonstrations will also be offered at the store. The store intends to operate under two license types from the Department of Alcohol Beverage Control:
· Type 21, which allows for sale of beer, wine and distilled spirits for off-site consumption, and · Type 86, which allows for instructional tasting for beer, wine, and distilled spirits at off-sale licensed establishment. This license has a set limit on the quantity and number of tastings that may be offered to consumers.
The applicant’s proposed operating hours are 9:00 AM to 11:00 PM daily. The applicant submitted a letter and a business summary (Exhibits 6 and 7) to provide an overview of the business operation.
Access and Parking
The mixed-use center has three points of vehicle access from the surrounding streets. One driveway is located on Rincon Street, near the subject building. A second driveway is located near Main Street, and a third driveway is located on Harrison Street. The driveways are shared among the residential City of Corona Page 2 of 5 Printed on 2/2/2022
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and commercial tenants within the center.
The center currently has 876 parking spaces on-site, which are also shared among the residential and commercial tenants. The center’s compliance with the municipal code’s parking requirements was originally reviewed through the original precise plan process (PP12-005). The proposed liquor store use will not change or impact the center’s compliance with the parking codes, as this CUP application does not involve any expansion to the building or removal of any parking spaces.
ENVIRONMENTAL ANALYSIS
Per Section 15301 of the State Guidelines for Implementing the California Environmental Quality Act (CEQA) and Section 3.21 of the City’s Local CEQA Guidelines, a Notice of Exemption has been prepared for the project because the project qualifies as a Class 1 (Existing Facilities) categorical exemption. The project consists of establishing a liquor store within an existing commercial building, no expansion to the existing commercial building is proposed with this project. Approval of this project will only establish the right to operate a liquor store within an existing commercial building.
The Notice of Exemption is attached as Exhibit 8.
FISCAL IMPACT
The applicant has paid the applicable application processing fees for the project.
PUBLIC NOTICE AND COMMENTS
A 10-day public notice was mailed to all property owners within a 500-foot radius of the project site, as well as advertised in the Sentinel Weekly News and posted at the project site. As of the preparation of this report, staff has not received any inquiries regarding the proposed liquor store operation (CUP2021-0003).
STAFF ANALYSIS
CUP2021-0003 will allow for the establishment of a liquor store within an existing multi-tenant commercial building within the Metro at Main mixed-use center. The site’s zoning of Commercial Retail allows the use with the approval of a conditional use permit. The use will be contained entirely within the building and will not impact the center’s required parking or access. While there are residential uses within the project site and to the north of the project site, the area also includes commercial uses that are intended to serve the public. Therefore, the site is appropriate for the proposed use and is compatible with other commercial land uses in the area.
Per the North Main Street Specific Plan, the intent of the Commercial Retail designation is to attract a mix of general uses that service both residents and businesses nearby. The applicant’s proposed use contributes to this goal, as the store will not only offer the sale of liquor to the immediate community, but it will also offer an educational component through tastings and demonstrations.
Therefore, the Planning Division recommends approval of CUP2021-0003, based on the findings listed below and staff’s recommended conditions of approval attached as Exhibit 4.
FINDINGS OF APPROVAL FOR CUP2021-0003
1. A preliminary exemption assessment has been conducted by the City of Corona and it has shown that this project does not require further environmental assessment because the City of Corona Page 3 of 5 Printed on 2/2/2022
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shown that this project does not require further environmental assessment because the project qualifies as a Class 1 categorical exemption per Section 15301 of the State Guidelines for Implementing the California Environmental Quality Act (CEQA) and Section
3.21 of the City’s Local CEQA Guidelines. The project consists of establishing and operating a liquor store within an existing commercial building. The liquor store will be contained entirely within the existing commercial building, no expansion is proposed to the commercial building. Therefore, there is no possibility that the project will have a significant effect on the environment.
2. All the conditions necessary for granting a Conditional Use Permit as set forth in Section
17.92.110 of the Corona Municipal Code do exist in reference to CUP2021-0003 for the following reasons:
a. The proposed liquor store will not cause any detrimental impact to the public health, safety, convenience of general welfare because the project site is a fully developed mixed-use development with adequate vehicular access from the surrounding roadways.
b. The proposed use will not be detrimental to other existing and permitted uses in the general area because the proposed operation will be conducted entirely within an existing commercial building which complied with all applicable development standards that existed at the time the mixed-use center was developed. Furthermore, the proposed use will be required to demonstrate compliance with applicable building and fire codes that are applicable to the proposed use through the city’s plan check process, and the business is required to comply with the state’s regulation regarding the sale of alcohol beverages and shall first obtain a permit from the Department of Alcohol Beverage Control prior to operation.
3. The proposal is consistent with the General Plan for the following reasons:
a. The proposed project contributes to the achievement of General Plan Goal LU-1, Policies 1.1 and 1.2 which encourage having a comprehensive range of uses in the City that provide services to meet the diverse needs of Corona’s residents, create a selfsustaining community and minimize the need for residents to travel to surrounding communities for retail goods and services.
b. The proposed project is consistent with General Plan Goal LU-11, Policies 11.1 and 11.7 as the conditional use permit review process is a mechanism to regulate the location and number of alcohol sales, adult business, game arcade, and other “communitysensitive” uses based on the proximity to other such uses, residence, schools, parks, and religious facilities, consistent with State statutory requirements.
4. The proposal is consistent with the CR (Commercial Retail) designation of the North Main Street Specific Plan (SP99-01) for the following reason:
a. The proposed project complies with the CR designation of the North Main Street City of Corona Page 4 of 5 Printed on 2/2/2022
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a. The proposed project complies with the CR designation of the North Main Street Specific Plan (SP99-01) as liquor stores are permitted with a conditional use permit.
Additionally, the proposed use is in harmony with other existing uses within the Metro at Main mixed-use center and surrounding properties.
PREPARED BY: EVA CHOI, ASSOCIATE PLANNER
REVIEWED BY: SANDRA YANG, SENIOR PLANNER
SUBMITTED BY: JOANNE COLETTA, PLANNING & DEVELOPMENT DIRECTOR EXHIBITS:
1. Resolution No. 2580
2. Locational and zoning map
3. Site plan
4. Conditions of Approval
5. Floor Plan
6. Applicant’s letter
7. Applicant’s Business Plan
8. Environmental documentation
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RESOLUTION NO. 2580
APPLICATION NUMBER: CUP2021-0003
A RESOLUTION OF THE PLANNING AND HOUSING
COMMISSION OF THE CITY OF CORONA,
CALIFORNIA, GRANTING A CONDITIONAL USE
PERMIT APPLICATION TO ESTABLISH A 1,103 SQUARE
FOOT LIQUOR STORE WITHIN AN EXISTING
COMMERCIAL BUILDING LOCATED AT 490 N. MAIN
STREET, SUITE 103 IN THE CR (COMMERCIAL RETAIL)
ZONE AND WITHIN THE NORTH MAIN STREET
DISTRICT SPECIFIC PLAN AREA (SP 99-01).
(APPLICANT: RYAN MORRISSEY FOR HAPPIEST
OURS).
WHEREAS, the application to the City of Corona, California, for a Conditional Use Permit under the provisions of Chapter 17.92 in the Corona Municipal Code, has been duly submitted to said City's Planning and Housing Commission for the conditional use permit application to establish a 1,103 square foot liquor store within an existing commercial building located at 490 N. Main Street, Suite 103 in the CR (Commercial Retail) zone and within the North Main Street District Specific Plan area (SP 99-01).
WHEREAS, the Planning and Housing Commission held a noticed public hearing for CUP2021-0003 on February 7, 2022, as required by law; and WHEREAS, the Planning and Housing Commission finds that this project is exempt from CEQA pursuant to Sections 15301 of the State CEQA Guidelines and Section 3.21 of the City of Corona Local Guidelines for Implementing CEQA because there is no possibility that the activity may have a significant effect on the environment.
WHEREAS, after close of said hearing, the Commission by formal action, found that all the conditions necessary to granting a Conditional Use Permit as set forth in Corona Municipal Code Section 17.92.110 do exist in reference to CUP2021-0003 based on the evidence presented to the Commission during said hearing; and
RESOLUTION NO. 2580
APPLICATION NO. CUP2021-0003
PAGE | 2
NOW, THEREFORE, THE PLANNING AND HOUSING COMMISSION
OF THE CITY OF CORONA, CALIFORNIA, DOES ORDAIN AS FOLLOWS:
SECTION 1. CEQA Findings. As the decision-making body for this CUP2021- 0003, the Planning and Housing Commission has determined that this project does not require further environmental assessment because the project qualifies as an exemption under CEQA per Section 15301 of the State Guidelines and Section 3.21 of the City of Corona adopted Local Guidelines for implementing CEQA. There is no evidence presented to the city that the project will have any significant effects on the environment.
SECTION 2. Conditional Use Permit Findings. Pursuant to Corona Municipal Code (“CMC”) section 17.92.110 and based on the entire record before the Planning and Housing Commission, including all written and oral evidence presented to the Commission, the Commission hereby makes and adopts the following findings:
1. A preliminary exemption assessment has been conducted by the City of Corona and it has shown that this project does not require further environmental assessment because the project qualifies as a Class 1 categorical exemption per Section 15301 of the State Guidelines for Implementing the California Environmental Quality Act (CEQA) and Section 3.21 of the City’s Local CEQA Guidelines. The project consists of establishing and operating a liquor store within an existing commercial building. The liquor store will be contained entirely within the existing commercial building, no expansion is proposed to the commercial building. Therefore, there is no possibility that the project will have a significant effect on the environment.
2. All the conditions necessary for granting a Conditional Use Permit as set forth in Section 17.92.110 of the Corona Municipal Code do exist in reference to CUP2021- 0003 for the following reasons:
a. The proposed liquor store will not cause any detrimental impact to the public health, safety, convenience of general welfare because the project site is a fully developed mixed-use development with adequate vehicular access from the surrounding roadways.
b. The proposed use will not be detrimental to other existing and permitted uses in the general area because the proposed operation will be conducted entirely within an existing commercial building which complied with all applicable development standards that existed at the time the mixed-use center was developed. Furthermore, the proposed use will be required to demonstrate compliance with applicable building and fire codes that are applicable to the proposed use through the city’s plan check process, and the business is required to comply with the state’s regulation regarding the sale of alcohol beverages and shall first obtain a permit from the Department of Alcohol Beverage Control prior to operation.
RESOLUTION NO. 2580
APPLICATION NO. CUP2021-0003
PAGE | 3
3. The proposal is consistent with the General Plan for the following reasons:
a. The proposed project contributes to the achievement of General Plan Goal LU-1, Policies 1.1 and 1.2 which encourage having a comprehensive range of uses in the City that provide services to meet the diverse needs of Corona’s residents, create a self-sustaining community and minimize the need for residents to travel to surrounding communities for retail goods and services. b. The proposed project is consistent with General Plan Goal LU-11, Policies 11.1 and 11.7 as the conditional use permit review process is a mechanism to regulate the location and number of alcohol sales, adult business, game arcade, and other “community-sensitive” uses based on the proximity to other such uses, residence, schools, parks, and religious facilities, consistent with State statutory requirements.
4. The proposal is consistent with the CR (Commercial Retail) designation of the North Main Street Specific Plan (SP99-01) for the following reason:
a. The proposed project complies with the CR designation of the North Main Street Specific Plan (SP99-01) as liquor stores are permitted with a conditional use permit. Additionally, the proposed use is in harmony with other existing uses within the Metro at Main mixed-use center and surrounding properties.
BE IT FURTHER RESOLVED that a copy of this Resolution be delivered to the City Clerk of said City and a copy thereof be sent to the applicant therefore at the address of said applicant as set forth in the application for said Conditional Use Permit.
PROJECT SITE:
490 N. Main St #103
(CUP 2021-0003)
I
CR
UDR
CR
CR
CR
C
R
N
MAIN
ST
W RINCON ST
RIVER RD
E RINCON ST
Source: Esri, Maxar, GeoEye, Earthstar Geographics,
CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS
User Community
LOCATIONAL & ZONING MAP
Date: 01/25/2022
CUP2021-0003
ZONING LEGEND:
CR: Commercial Retail (SP99-01)
GC: General Commercial
I: Industrial
UDR: Urban Density Residential (SP99-01)
Details:
LIST OF CONDITIONS
DEPARTMENT CONTACT
BUILDING Dana Andrews
1. BUILDING DEPARTMENT CONDITIONS
Floor Plan required; at time of plan check submittal, construction documents shall be prepared in accordance with current applicable Codes & Standards (2019 Codes).
FIRE Cindi Schmitz
1. Fire extinguishers shall be provided prior to occupancy. Fire extinguishers shall bear a California State Fire Marshal's service tag; it shall be appropriately rated for the hazard; it shall be mounted so that the top of the extinguisher is no higher than five (5) feet above floor level; and shall be located such that the travel distance to an extinguisher does not exceed seventy-five (75) feet.
PLANNING
1. This permit hereby allowed is conditional upon the privileges being utilized by the securing of the first permit thereof, or compliance with all conditions on the granting of this conditional use permit within two (2) years after the effective date thereof, and if they are not utilized, or construction work is not begun within said time and carried on diligently to completion, this authorization shall become void, and any privilege or permit granted shall be deemed to have lapsed.
2. All signage shall be constructed in accordance with Chapter 17.74 of the Corona Municipal Code and subject to separate sign permit review,
3. To the fullest extent permitted by law, the applicant shall defend, indemnify and hold the City of Corona and its directors, officials, officers, employees, volunteers and agents free and harmless from any and all claims, demands, causes of action, proceedings, costs, expenses, liabilities, losses, damages or injuries of any kind, in law or equity, in any manner arising out of, pertaining to, or incident to any attack against or attempt to challenge, set aside, void or annul any approval, decision or other action of the City of Corona, whether such approval, decision or other action was by its City Council, Planning and Housing Commission or other board, director, official, officer, employee, volunteer or agent. To the extent that Government Code Section 66474.9 applies, the City will promptly notify the applicant of any claim, action or proceeding made known to the City to which Government Code Section 66474.9 applies and the City will fully cooperate in the defense. The Applicant's obligations hereunder shall include, without limitation, the payment of any and all damages, consultant and expert fees, and attorney's fees and other related costs and expenses. The City shall have the right to retain such legal counsel as the City deems necessary and appropriate.
Project Number: CUP2021-0003
Applied: 11/30/2021 Approved:
Closed: Expired:
Status: RECEIVED
Parent Project:
Alcohol Beverage Store- Wine and Spirits Shop
Site Address: 490 N Main Suite 103 CORONA, CA 92880
Ryan Morrissey
4878 S Reese Way Ontario CA, 91762
Description:
Applicant:
CUP2021-0003 1 of 2 (Continued on next page)
Project Conditions
City of Corona
PLANNING
4. Nothing herein shall be construed to require City to defend any attack against or attempt to challenge, set aside, void or annul any such City approval, decision or other action. If at any time Applicant chooses not to defend (or continue to defend) any attack against or attempt to challenge, set aside, void or annul any such City approval, decision or other action, the City may choose, in its sole discretion, to defend or not defend any such action. In the event that the City decides not to defend or continue the defense, Applicant shall be obligated to reimburse City for any and all costs, fees, penalties or damages associated with dismissing the action or proceeding. If at any time both the Applicant and the City choose not to defend (or continue to defend) any action noted herein, all subject City approvals, decisions or other actions shall be null and void. The Applicant shall be required to enter into any reimbursement agreement deemed necessary by the City to effectuate the terms of this condition.
PUBLIC WORKS
1. The Public Works Department, Utilities Department, and Planning and Development Department Conditions of Approval for the subject application shall be completed at no cost to any government agency. All questions regarding the intent of the conditions shall be referred to Development services in the Planning and Development Department. Should a conflict arise between City of Corona standards and design criteria and any other standards and design criteria, City of Corona standards and design criteria shall prevail.
2. The applicant shall comply with all applicable City ordinances and resolutions.
3. Prior to issuance of a building permit and/or issuance of a Certificate of Occupancy, the applicant shall pay all development fees, including but not limited to sewer and water fees per City Municipal Code 13.12 and 13.14, Development Impact Fees (DIF) per City Municipal Code 16.23, and Transportation Uniform Mitigation Fees (TUMF) per City Municipal Code 16.21. Said fees shall be collected at the rate in effect at the time of fee collection as specified by the current City Council fee resolutions and ordinances.
4. All the potable water and sewer design criteria shall be per City of Corona Utilities Department standards and Riverside County Department of Health Services Standards unless otherwise approved by the Public Works and Utilities Department Directors. 2 of 2
Project Conditions
City of Corona
Happiest Ours Wine & Spirits - Scope of Work
Happiest Ours Wine & Spirits is applying for an Alcohol Beverage Permit and Major Conditional Use Permit for a proposed 1,103 sq ft upscale and premium brand alcoholic beverage store selling spirits, wine, beer, cocktail mixers and cocktail recipes for off- site consumption, including a 94 sq ft on-site tasting area sitting up to 8 patrons. The applicant is applying for a Type 21 and Type 86 ABC Liquor Licenses. The proposed hours of operation are daily, from 9 am to 11 pm.
The subject retail space is located in Metro at Main, which is a new mixed-use project consisting of more than 60k square feet of ground-floor retail surrounded by 868 luxury apartments. The unique retail spaces are designed to serve the residents and nearby trade area by featuring a central location, exceptional amenities, and a chic, modern exterior. Just minutes from the Corona Metro link station and the I-15 and 91 freeways. The existing building is located on the corner of Rincon Street and Main Street with vehicular access from Rincon, Main and Harrison Street. The property is zoned CR.
Happiest Ours Wine & Spirits is a proposed artisanal wine, distilled spirits, and beer establishment that serves the Inland Empire. Happiest Ours Wine & Spirits will take advantage of the cocktail culture and offer curated wine, distilled spirits, and beer from local, regional, and national producers.
The store will also offer cocktail recipes, garnishes, mixers, glassware, barware, and other accompaniments needed to fashion craft cocktails.
Happiest Ours Wine & Spirits will provide a service educating customers on how to create craft cocktails in their homes. We will host demonstrations on how to use bar tools to create elevated drinks. The world of craft cocktails is growing in popularity and Happiest Ours Wine & Spirits will make this trend accessible to the everyday person.
Our focus will be showcasing local spirits and beers. We want to celebrate community by strong local partnerships with wineries and breweries in our liquor assortment. Through these relationships, we will have the local vendors come in to share their products through demonstrations and tastings.
Happiest Ours Wine and Spirits will be known for educating people on the craft cocktail culture, cocktail making and demonstrations, and selling exclusive liquor and beer.
I have included for your review and consideration, a power point presentation that covers information on our features, operations, employee training, and mobile bartending proposed services.
Metro at Main – 490 N. Main Street, Suite
103, Corona, CA 92880
Happiest Ours Wine & Spirits
Happiest Ours Wine & Spirits is a proposed artisanal wine, distilled spirits, and beer establishment that serves the Inland Empire. Happiest Ours Wine & Spirits will take advantage of the cocktail culture and offer curated wine, distilled spirits, and beer from local, regional, and national producers.
The store will also offer cocktail recipes, garnishes, mixers, glassware, barware, and other accompaniments needed to fashion craft cocktails.
Happiest Ours Wine & Spirits will provide a service educating customers on how to create craft cocktails in their homes. We will host demonstrations on how to use bar tools to create elevated drinks. The world of craft cocktails is growing in popularity and Happiest Ours Wine & Spirits will make this trend accessible to the everyday person.
Our focus will be showcasing local spirits and beers. We want to celebrate community by strong local partnerships with wineries and breweries in our liquor assortment. Through these relationships, we will have the local vendors come in to share their products through demonstrations and tastings.
Happiest Ours Wine and Spirits will be known for educating people on the craft cocktail culture, cocktail making and demonstrations, and selling exclusive liquor and beer.
08 Happiest Ours Wine & Spirits
10 Happiest Ours Wine & Spirits
Bird’s-eye view
11 Happiest Ours Wine & Spirits will
provide a welcoming consumer
experience in addition to the
following: Local delivery Curbside pick up Demonstration classes and tastings Shipping ability Card Only Transactions Ability to book a Mobile Bartending Service for private
events
08 Happiest Ours
Wine & Spirits
Features
Store Hours: 9 am -11pm daily No minors unless accompanied by an adult Only adults during demonstration and tasting classes ID Checking Process: We will use ID card readers that will confirm age Will install security / surveillance cameras in select areas throughout the store such as the entrances and by the register Lighting is crucial for ambiance and will be managed all night long
As the day ends, the manager will oversee the end of night reconciliation. Only Debit/Credit is accepted.
08 Happiest Ours Wine & Spirits
Operations
Happiest Ours W&S will provide a welcoming consumer
experience in addition to the following: All Employees will obtain an Off-premise Responsible Beverage Service (RBS) Certificate from an ABC approved program (ABC LEAD Program). The establishment will maintain high levels of customer satisfaction with talented, knowledgeable, and well-trained employees that understand and implement the principles of service and leadership. Employees will be highly familiarized with distilled spirits and wines, and cocktail preparation, and will ensure all patron questions are addressed confidently and quickly.
08 Happiest Ours Wine & Spirits
Employee Training
Happiest Ours Mobile Bartending
For residential parties & corporate
events, provides:
03 A simple start-to-finish online booking & a one-stop shop service for hiring mobile bartenders.
A mobile bar
Bartender
Supplies (mixers, ice, cups, etc.)
Alcohol supply
Optional:
Happiest Ours Mobile Bartending:
Unique Features
05 Stylish portable bars elevate the user's experience
Trained, outgoing bartenders
Tailored 3-cocktail menu
All mixers, ice, cups, garnishes, straws, napkins provided Guidance on alcohol quantities
Go to Market
Target Events
• Birthday parties
• Graduations
• Housewarming parties
• Corporate Events
Target Customers
• 21-55 years old
• Real estate agents / companies
• Small businesses
Inbound Marketing
• Word of mouth, influencers
• Facebook/Instagram ads/Yelp
• Retail promotions
Outbound Marketing
• Direct sales calls
• Email blitzes businesses
• Partnerships
16 Financial Projections
Happiest Ours Wine & Spirits and Mobile Bartending
19 • Alcohol Sales from the mobile bartending bookings in surrounding cities will come from the corona location. • Corona Sales Tax of 8.75% will eventually generate $700,000 annually. 19 Happiest Ours Leadership
18 Ryan Morrissey
Founder & CEO
• 10 years in retail: African Realty, Vans,
Serene Order, Circuit City, T-Mobile
• 7 years Business Development / Account
Management/Risk Underwriting/B2C Sales:
CNA, Allianz, Aon
• 3 years bartending: Metro Bar & Grill • B.S. Statistics Minor in Decision Sciences Alana Morrissey
COO & Creative Director
• 12 years Retail Management/Visual
Merchandising: Old Navy, Ann Taylor, The
Loft, Skechers, Groupe Dynamite, Pier 1
Imports
• Fashion Institute of Design and
Merchandising – Los Angeles
• AA in Product Development for FIDM
• 1 year experience in Social Media content
development & management for Happiest
Ours
Charles Reindorf
CMO
• 3 years digital marketing / advertising:
Skyview Networks, Direct Partners, HYPE
Social Media
• 3 year recruiting: Aspen University
• 8 years customer service: Wells Fargo, AT&T,
Kinecta Federal Credit Union
• 2 years startup experience: TapInTo
• Bachelor’s Degree – Communications, Public
Relations & Advertising
Advisors
Susan Mooney - Founder & CEO, Spirits Consulting Group
George Papaioannou - Principal, Cayenne Consulting
Erin Kelleher - Partner, Hinman & Carmichael LLP
Claire Kaila - President, Kaila Law P.C.
George Kelly - Principal Architect, Kelly Architects
Steve Rawlings
Dan Garcia
Jo Lynn
Preliminary Exemption Assessment\Corona FORM “A”
CITY OF CORONA
PRELIMINARY EXEMPTION ASSESSMENT
(Certificate of Determination When attached to Notice of Exemption) Name, Description and Location of Project:
CUP2021-0003 is a conditional use permit application to establish a 1,103 square-foot liquor store at 490 N.
Main Street, Suite 103, in the Commercial Retail (CR) designation of the North Main Street Specific Plan (SP99-01).
Entity or Person Undertaking Project:
_ A.Public Agency:
X B. Other (private):
Name: Ryan Morrissey
Happiest Ours Wine and Spirits
Address: 4878 S. Reese Way,
Ontario, CA 91762
Telephone No.: (310) 736-8671
Staff Determination:
The City's staff, having undertaken and completed a preliminary review of this project in accordance with the City's Resolution entitled "Local Guidelines of the City of Corona Implementing the California Environmental Quality Act (CEQA)" has concluded that this project does not require further environmental assessment because:
A. The proposed action does not constitute a project under CEQA.
B. The project is a Ministerial Project.
C. The project is an Emergency Project.
D. The project constitutes a feasibility` or planning study.
X E. The project is categorically exempt: Section 15301 (Existing Facilities), Class 1 because the project consists of establishing and operating a liquor store within an existing commercial building. The liquor store will be contained entirely inside the building and no expansion is proposed to the commercial building. Therefore, there is no possibility that the proposal will have any significant effects on the environment.
F. The project is a statutory exemption. Code section number:
G. The project is otherwise exempt on the following basis:
H. The project involves another public agency, which constitutes the lead agency. Name of Lead Agency:
Date: _____________________________________________
Eva Choi, Associate Planner
Lead Agency Representative
Notice of Exemption\Corona Form “B”
NOTICE OF EXEMPTION
TO: CLERK OF THE BOARD OF FROM:CITY OF CORONA
SUPERVISORS COUNTY OF RIVERSIDE PLANNING & DEVELOPMENT DEPARTMENT 400 S. VICENTIA AVE, SUITE 120
CORONA, CA 92882
1. Project title: CUP2021-0003
2. Project location (specific): 490 N. Main Street, Suite 103, Corona, CA 92880 (APN: 119-560-008)
3. a. Project location - City of Corona
b. Project location - County of Riverside
4. Description of nature, purpose and beneficiaries of project: CUP2021-0003 is an application to establish and operate a 1,103 square-foot liquor store within an existing commercial building located in the CR (Commercial Retail) designation of the North Main Street Specific Plan (SP99-01).
5. Name of public agency approving project: City of Corona
6. Name of Person or Agency undertaking the project, including any person undertaking an activity that receives financial assistance from the Public Agency as part of the activity or the person receiving a lease, permit, license, certificate, or other entitlement of use from the Public Agency as part of the activity:
Mr. Ryan Morrissey
Happiest Ours Wine and Spirits
4878 S. Reese Way,
Ontario, CA 91762
7. Exempt Status (check one):
a. Ministerial Project
b. Not a project
c. Emergency project
d. X Categorical Exemption. State type and class number: Section 15301 (Existing Facilities), Class 1 e. Declared Emergency
f. Statutory Exemption. State code section number:
g. Other: Explain:
8. Reasons why the project is exempt:
CUP2021-0003 qualifies as a Categorical Exemption under Section 15301 (Existing Facilities), Class 1 of the California Environmental Quality Act (CEQA) because the project consists of establishing and operating a liquor store within an existing commercial building. The liquor store operation will be contained entirely inside the building and no expansion is proposed to the commercial building. Therefore, there is no possibility that the proposal will have any significant effects on the environment.
9. Contact Person/Telephone No.: Eva Choi / (951) 736-2437
10. Attach Preliminary Exemption Assessment (Form "A") before filing.
Date received for filing: Signature:
Eva Choi, Associate Planner
Lead Agency Representative