DOWNTOWN CORONA
REVITALIZATION
PLAN ADOPTION
Se p t e m b e r 21, 2022
1 Age n d a
01 Design
Guidelines
03 Process & Plan
Overview
02 04
Immediate
Next Steps
Action Plan &
Implementation
2 01
Proce ss & Pla n
Overview
3 Ou r Jou rn e y
2,400+ Su rve y
Re sp on se s
In form a t ion a l
We b sit e & Digit a l
Outreach
Com m u n it y
Worksh ops wit h
residen t s a n d
bu sin esses
Up d a t e s t o Cit y
Cou n cil
Sm a ll Focu s Grou p
Discu ssion s
Ma rke t Re se a rch
4 Goa ls & St ra t e gie s
Enhanced
Safety
1 PD Bu sin e ss Dist rict
En h a n ce m e n t Te a m
Hom e le ss Solu t ion s
Program s
Bu sin e ss Lia ison
program
En viron m e n t a l
design
im provem en t s
Te ch n ologica l
in fra st ru ct u re (e .g.,
secu rit y ca m era s)
5 Community
Events &
Programming
2 Catalyst
Projects
3 Public
Infrastructure
Improvements
4 Creating a
Sense of Place
5 Economic Tools & Funding
Mechanisms
St ra t e gic
La n d Use
Policies
Sp e cia l
Dist rict s
Re a l Est a t e
St ra t e gie s
6 Gove rn m e n t
Fu n d in g &
Fin a n cin g
Gra n t Fu n d in g
& Ot h e r Pu b lic
Money
7 Align m e n t of Tools & Dow n t ow n
Goa ls/ St ra t e gie s
Goals & Strategies
Economic Development Tools &
Financing Mechanisms
Enhanced
Safety
Catalyst
Projects
Public
Infrastructure
Sense
of Place
Community
Events
Strategic Land Use
Policies
Development Agreement, Form
Based Code
Special Districts EIFD, CRIA, CFD, BID, Parking
Authority
Real Estate
Strategies
Acquisition, Sale, Performancebased leases, Monetizing Assets Government Funding
& Financing
Revenue bonds, P3 Structures, Cash
Flow Management
Grant Funding &
Other Public Money
ARPA, INVEST Act, AHSC [Federal &
State Programs]
02 Act ion Pla n &
Im p le m e n t a t ion
8 Recommendations & Implementation
General Implementation
Catalyst Projects
Enhanced Safety
Sense of Place
Public Infrastructure
Community Events & Programming 9
Tasks Timeframe
Codify Design Guidelines and amend Downtown
Specific Plan Short -Term
Create interdepartmental team to implement goals Short -Term Develop annual report to monitor KPIs Short -Term
Conduct a General Fund cash flow model analysis
to determine if City can generate additional
revenues to fund Downtown community
revitalization projects
Short -Term
Track and monitor Downtown real estate market
opportunities Ongoing
Actively promote Downtown opportunities to
private sector Ongoing
Utilize project website (thecoronacircle.com) to
engage/inform on DRP progress Ongoing
10 General Implementation
Recommendations & Implementation
Catalyst Projects Timeframe
Identify Downtown infrastructure needs &
support catalyst projects that advance vision
and goals for the Downtown:
• Corona Mall
• Sixth & Main Streets
• Medical Center
• City Park
• Historic Civic Center
Short-term
Support and guide catalyst projects through
evaluation of feasibility of financing
tools/mechanisms (EIFD, BID, CFD, grants,
others) that can fund public infrastructure
Medium-Term
Engage with small business owners to establish
a hub in Downtown for local entrepreneurship
(e.g., food/culinary experiences)
Ongoing
11 Catalyst Projects
Recommendations & Implementation
Enhanced Safety Timeframe
Identify public infrastructure improvements to
address safety concerns Short-Term
Identify and install streetscape and mobility
improvements as part of the DRP Design
Guidelines to encourage increased pedestrian
activity and address pedestrian safety issues
Medium-Term
Continue the PD Business District Enhancement
Team Ongoing
Promote and utilize the City’s Business Liaison
Program Ongoing
Coordinate with the Homeless Solutions Team to
address homelessness in Downtown Ongoing
12 Enhanced Safety
Recommendations & Implementation
Sense of Place Timeframe
Develop a brand identity for the Downtown & create a
brand leadership team [community engagement/
strategic partnerships will be important elements for
success]
MediumTerm
Identify and implement comprehensive and cohesive
improvements/enhancements that reinforce brand
identity
Long-Term
Encourage and establish Downtown as a cultural/art hub
by promoting its history, culture, and historic
preservation
Long-Term
Grow social media engagement channels as well as
marketing/trade publications to promote the Downtown Long-Term Establish partnerships and leverage cross promotional
opportunities between City and local stakeholders to
promote and reinforce Downtown brand/identity
Long-Term
13 Sense of Place
Recommendations & Implementation
Insert Pics
Public Infrastructure Timeframe
Consider strategic partnerships with RCTC, CalTrans, SCAG and/or others to improve transportation related infrastructure Medium-Term Develop matrix of key catalytic public infrastructure improvements & enhancements needs (utilities, parking, lighting, sidewalks and streets upgrades, etc.) in Downtown
Medium-Term
Perform parking demand analysis to evaluate future parking & infrastructure needs Medium-Term
Implement 6th Street Beautification Project in conjunction with catalyst projects Medium-Term
Explore/evaluate tools that would help monitor utilization/impacts from streetscape/connectivity changes/improvements (e.g., dedicated bus lanes, bike lanes, etc.)
Medium-Term
14 Public Infrastructure
Recommendations & Implementation
Insert Pics
Public Infrastructure Timeframe
Evaluate opportunities for micro-transit and other transit improvements to enhance connectivity Long-Term
Identify opportunities for expanded/enhanced internet
access that may utilize technological public infrastructure/ right-of-way (fiber networks, public Wi-Fi, etc.)
Long-Term
Explore/evaluate additional local, state, federal
incentives/programs/funding to assist existing and future businesses in Downtown (e.g., business grants, building grants, façade improvement grants/programs, etc.)
Ongoing
Review/evaluate public infrastructure needs in context of primary catalytic projects to better prioritized identified financing mechanisms/tools and process/sequencing of
implementation and instalment of specific improvements
Ongoing
15 Public Infrastructure – cont’d.
Recommendations & Implementation
Insert Pics
Community Events & Programming Timeframe
Prioritize community events that can better
activate Downtown core and adjacent areas Medium-Term
Support investment to facilitate entertainment
uses within catalytic projects and determine
appropriate financing mechanisms
Medium-Term
Invest in public amenities (programmed public
open space/gathering areas) as anchors to drive
economic activity
Ongoing
16 Community Events & Programming
Recommendations & Implementation
Insert Pics
03 De sign Gu id e lin e s
A Gu id e t o Pla ce m a kin g in Dow n t ow n
Coron a
17 De sign Gu id e lin e s
Design
Guidelines
Introduction
Built
Environment
Public Space
Circulation
18 De sign Gu id e lin e s Cod ifica t ion
19 Identification of proposed changes to
Specific Plan and General Plan
Presentation of Specific Plan and
General Plan Amendments to
Planning Commission for Approval
Presentation of Specific Plan and
General Plan Amendments to City
Council for Adoption
04 Im m e d ia t e Ne xt
St e p s
20 Im m e d ia t e Ne xt St e p s
21 Ad va n ce Coron a Ma ll
Re vit a liza t ion
• South Mall parking
lot reconstruction
• Coordination with
LAB on new tenants
Cod ify De sign
Gu id e lin e s
• Coordinate with
Planning
• Secure Planning
consultant
• Amend Downtown
Specific Plan
Ad va n ce
In fra st ru ct u re
En h a n ce m e n t s
• Sixth Street
beautification
• Utility upgrades
• Secure additional
grants for
infrastructure/transit
• Commercial façade
improvement
program
Fall 2022 -
Summer 2023
Summer 2022 -
Summer 2023
Winter 2023 -
Fall 2024
Qu est ion s?
Brian Moncrief
[email protected]
(424) 297- 1070
Contact Us
22 Art Cueto
[email protected]
(562) 631-6418